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International Journal of Advertising

The statistics shown below contain data since 1 November 2018.
Basic Information
Publisher: Taylor & Francis
Founded in: 1982
Homepage: https://www.tandfonline.com/to...
Association: Advertising Association (@ad_association)
Category: Communication
Rank:
• 22 / 88 in Communication (Web of Science 2018)

Authors per paper:
     Average: 3
     Median: 2
References per paper:
     Average: 62
     Median: 60

Journal Interlinkages
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Latest papers
21
Oct
2019
Leveraged brand evaluations in branded entertainment: Effects of alliance exclusivity and presentation style
International Journal of Advertising
18
Oct
2019
When social media influencers endorse brands: the effects of self-influencer congruence, parasocial identification, and perceived endorser motive
International Journal of Advertising
9
Oct
2019
Legitimacy and sincerity as leveraging factors in social sponsorship: an experimental investigation
International Journal of Advertising
7
Oct
2019
When good becomes bad: the role of corporate crisis and issue congruence
International Journal of Advertising
25
Sep
2019
When partners divorce: understanding consumers’ reactions to partnership termination in cause-related marketing programs
International Journal of Advertising
17
Sep
2019
The Covert Advertising Recognition and Effects (CARE) model: Processes of persuasion in native advertising and other masked formats
International Journal of Advertising
17
Sep
2019
Four steps toward more valid and comparable self-report measures in advertising research
International Journal of Advertising
17
Sep
2019
All we have is words: applying rhetoric to examine how social media marketing activities strengthen the connection between the brand and the self
International Journal of Advertising
13
Sep
2019
Communicating the fair trade message: the roles of reputation and fit
International Journal of Advertising
13
Sep
2019
Advertising on the edge: appeal effectiveness when advertising in extreme sports
International Journal of Advertising
10
Sep
2019
Environmental claims in online video advertising: effects for fast-fashion and luxury brands
International Journal of Advertising
29
Aug
2019
Female role portrayals in Brazilian advertising: are outdated cultural stereotypes preventing change?
International Journal of Advertising
28
Aug
2019
User generated content presenting brands on social media increases young adults’ purchase intention
International Journal of Advertising
19
Aug
2019
The effects of sensory fit on consumer evaluations of co-branding
International Journal of Advertising
16
Aug
2019
The role of socialization agents in adolescents’ responses to app-based mobile advertising
International Journal of Advertising

» See more papers from this journal.
Impactful Papers

Altmetric Attention Score: 9
Moving Towards Transparency for Native Advertisements on News Websites: A Test of More Detailed Disclosures
International Journal of Advertising2019-02-20

Altmetric Attention Score: 8
Development of the Persuasion Knowledge Scales of Sponsored Content (PKS-SC)
International Journal of Advertising2018-12-24

Altmetric Attention Score: 7
IMC in digitally-empowering contexts: the emerging role of negotiated brands
International Journal of Advertising2019-01-16

Altmetric Attention Score: 6
Tomorrow never dies: preadvertised sequels boost movie satisfaction and WOM
International Journal of Advertising2019-07-15

Altmetric Attention Score: 4
How consumers attend to online reviews: an eye-tracking and network analysis approach
International Journal of Advertising2019-06-06

Altmetric Attention Score: 3
Eat, drink, and create content: a multi-method exploration of visual social media marketing content
International Journal of Advertising2019-01-08

Altmetric Attention Score: 2
Gendering conversational humor in advertising: an evolutionary explanation of the effects of spontaneous versus canned humor
International Journal of Advertising2019-05-31

Altmetric Attention Score: 2
React to the future: political visualization, emotional reactions and political behavior
International Journal of Advertising2019-01-27

Altmetric Attention Score: 2
How advertising relevance and consumer–Brand relationship strength limit disclosure effects of native ads on Twitter
International Journal of Advertising2019-04-16

Altmetric Attention Score: 1
Let’s Get Real (Time)! The potential of real-time marketing to catalyze the sharing of brand messages
International Journal of Advertising2019-01-03

Altmetric Attention Score: 1
“Branded, biased and it wants to sell a product”: typical ad representations influence the effect of ad recognition: a mixed-method research
International Journal of Advertising2019-05-31

Altmetric Attention Score: 1
Lose like a man: body image and celebrity endorsement effects of weight loss product purchase intentions
International Journal of Advertising2019-03-27

Altmetric Attention Score: 1
Digital advertising: present and future prospects
International Journal of Advertising2019-07-25

Altmetric Attention Score: 1
The Covert Advertising Recognition and Effects (CARE) model: Processes of persuasion in native advertising and other masked formats
International Journal of Advertising2019-09-17

Altmetric Attention Score: 1
How brand-cause fit shapes real world advertising messages: a qualitative exploration of ‘femvertising’
International Journal of Advertising2019-05-31

Recently cited by
22
Oct
2019
Interplay of content type and product type in the consumer response to native advertising on social media
Asian Journal of Communication
21
Oct
2019
Leveraged brand evaluations in branded entertainment: Effects of alliance exclusivity and presentation style
International Journal of Advertising
18
Oct
2019
When social media influencers endorse brands: the effects of self-influencer congruence, parasocial identification, and perceived endorser motive
International Journal of Advertising
17
Oct
2019
“Average-Sized” Models Do Sell, But What About in East Asia? A Cross-Cultural Investigation of U.S. and Singaporean Women
Journal of Advertising
17
Oct
2019
The Impact of Competitors’ Store Flyer Advertisements on EDLP/High-Low Chain Performance in a Highly Competitive Retail Market: GPS Information and POS Data Approach in Japan
Journal of Advertising
Cited Half-Life

Cited publication years:

Cited median publication year:
2015