International Journal of Advertising

The statistics shown below contain data since 1 November 2018.
Basic Information
Publisher: Taylor & Francis
Founded in: 1982
Homepage: https://www.tandfonline.com/to...
Association: Advertising Association (@ad_association)
Category: Communication
Rank:
• 8 / 94 in Communication

Authors per paper:
     Average: 3
     Median: 3
References per paper:
     Average: 68
     Median: 68

Journal Impact Factor (JIF) for International Journal of Advertising:

  • 2021 Impact Factor: 5.888
  • 2020 Impact Factor: 4.620
  • 2019 Impact Factor: 3.606
  • 2018 Impact Factor: 2.234

Journal Interlinkages
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Latest papers
5
Jul
2022
How mobile users respond to pre-roll skippable advertising differently than personal computer (PC) users: an analysis of individual-level clickstream data
International Journal of Advertising
29
Jun
2022
How to strategically disclose sponsored content on Instagram? The synergy effects of two types of sponsorship disclosures in influencer marketing
International Journal of Advertising
29
Jun
2022
Examining consumer reactions to sincere brands’ gratitude expressions: when a simple thank you just won’t do
International Journal of Advertising
27
Jun
2022
Like the dad in the ad: Testing a conceptual model for new fathers’ responses to dadvertisements
International Journal of Advertising
14
Jun
2022
The role of conspicuity: impact of social influencers on purchase decisions of luxury consumers
International Journal of Advertising
3
Jun
2022
Introduction to the special issue on the future of advertising
International Journal of Advertising
28
May
2022
Comparing the effects of greenwashing claims in environmental airline advertising: perceived greenwashing, brand evaluation, and flight shame Gold Open Access
International Journal of Advertising
26
May
2022
Audit and benchmarking of supermarket catalog composition in five countries
International Journal of Advertising

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Impactful Papers

Altmetric Attention Score: 177
Examining native CSR advertising as a post-crisis response strategy
International Journal of Advertising2021-04-24

Altmetric Attention Score: 149
Sustainable fashion social media influencers and content creation calibration
International Journal of Advertising2021-11-19

Altmetric Attention Score: 95
Take a deep breath: the effects of television exposure and family communication on family shopping-related stress
International Journal of Advertising2020-09-22

Altmetric Attention Score: 33
Celebrity vs. Influencer endorsements in advertising: the role of identification, credibility, and Product-Endorser fit
International Journal of Advertising2019-07-02

Altmetric Attention Score: 26
The effect of emotionally-arousing ad appeals on memory: time and fit matter
International Journal of Advertising2020-10-19

Altmetric Attention Score: 21
Female role portrayals in Brazilian advertising: are outdated cultural stereotypes preventing change?
International Journal of Advertising2019-08-29

Altmetric Attention Score: 16
When good becomes bad: the role of corporate crisis and issue congruence
International Journal of Advertising2019-10-07

Altmetric Attention Score: 16
User generated content presenting brands on social media increases young adults’ purchase intention
International Journal of Advertising2019-08-28


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Recently cited by
29
Jun
2022
Can strategic message framing mitigate the negative effects of skeptical comments against corporate-social-responsibility communication on social networking sites?
Public Relations Review
27
Jun
2022
Like the dad in the ad: Testing a conceptual model for new fathers’ responses to dadvertisements
International Journal of Advertising
15
Jun
2022
Consumer Response toward Sexual Advertisements in the Context of Access-Based Consumption
Journal of Advertising
24
May
2022
Effect of brand prominence on fashion advertising images on Instagram: a computational analysis
International Journal of Advertising
20
May
2022
Maintaining a Fair Balance? Narrative and Non-Narrative Strategies in Televised Direct-to-Consumer Advertisements for Prescription Drugs Aired in the United States, 2003–2016
Journal of Health Communication
Cited Half-Life

Cited publication years:

Cited median publication year:
2017

Scholars
Authors who recently published in International Journal of Advertising:
Scholar Affiliation
Jörg Matthes Austria
Ariadne Neureiter Austria
Armando Corsi Australia
Arry Tanusondjaja Australia
Pei Jie Tan Australia
Svetlana Bogomolova Australia
Larry Lockshin Australia
Eunjin (Anna) Kim USA
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