International Journal of Advertising

The statistics shown below contain data since 1 November 2018.
Basic Information
Publisher: Taylor & Francis
Founded in: 1982
Homepage: https://www.tandfonline.com/to...
Association: Advertising Association (@ad_association)
Category: Communication
Rank:
• 14 / 94 in Communication

Authors per paper:
     Average: 3
     Median: 4
References per paper:
     Average: 66
     Median: 64

Journal Impact Factor (JIF) for International Journal of Advertising:

  • 2020 Impact Factor: 4.620
  • 2019 Impact Factor: 3.606
  • 2018 Impact Factor: 2.234

Journal Interlinkages
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Latest papers
17
Oct
2021
Understanding online users by segmenting their search keywords: empirical analysis from online auto insurance search advertising
International Journal of Advertising
15
Oct
2021
Understanding which cues people use to identify influencer marketing on Instagram: an eye tracking study and experiment Gold Open Access
International Journal of Advertising
15
Oct
2021
Are they being authentic? The effects of self-disclosure and message sidedness on sponsored post effectiveness
International Journal of Advertising
10
Oct
2021
Exploring the functional distinction between Hindu religiosity and spirituality in direct and indirect domestic violence prevention PSAs: a study of bystander intervention in the era of COVID-19
International Journal of Advertising
27
Sep
2021
The benefits and pitfalls of humblebragging in social media advertising: the moderating role of the celebrity versus influencer
International Journal of Advertising
10
Sep
2021
Sponsored consumer-generated advertising in the digital era: what prompts individuals to generate video ads, and what creative strategies do they adopt?
International Journal of Advertising
8
Sep
2021
The effects of mobile phone use motives on the intention to use location-based advertising: the mediating role of media affinity and perceived trust and risk
International Journal of Advertising
24
Aug
2021
Modeling and evaluating the effectiveness of AR advertising and the moderating role of personality traits
International Journal of Advertising

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Impactful Papers

Altmetric Attention Score: 97
Take a deep breath: the effects of television exposure and family communication on family shopping-related stress
International Journal of Advertising2020-09-22

Altmetric Attention Score: 30
Celebrity vs. Influencer endorsements in advertising: the role of identification, credibility, and Product-Endorser fit
International Journal of Advertising2019-07-02

Altmetric Attention Score: 28
The effect of emotionally-arousing ad appeals on memory: time and fit matter
International Journal of Advertising2020-10-19

Altmetric Attention Score: 21
Female role portrayals in Brazilian advertising: are outdated cultural stereotypes preventing change?
International Journal of Advertising2019-08-29

Altmetric Attention Score: 16
User generated content presenting brands on social media increases young adults’ purchase intention
International Journal of Advertising2019-08-28

Altmetric Attention Score: 12
React to the future: political visualization, emotional reactions and political behavior
International Journal of Advertising2019-01-27

Altmetric Attention Score: 11
Let’s Get Real (Time)! The potential of real-time marketing to catalyze the sharing of brand messages
International Journal of Advertising2019-01-03

Altmetric Attention Score: 9
Deepfakes: perspectives on the future “reality” of advertising and branding
International Journal of Advertising2020-11-04


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Recently cited by
18
Oct
2021
Harnessing an Integrated Health Communication (IHC) Framework for Campaigns: A Case of Prescription Drug Decision Making
Health Communication
17
Oct
2021
Understanding online users by segmenting their search keywords: empirical analysis from online auto insurance search advertising
International Journal of Advertising
15
Oct
2021
Are they being authentic? The effects of self-disclosure and message sidedness on sponsored post effectiveness
International Journal of Advertising
15
Oct
2021
Understanding which cues people use to identify influencer marketing on Instagram: an eye tracking study and experiment
International Journal of Advertising
14
Oct
2021
I Feel It in My Brain: Understanding the Processes Underlying the Influence of Ad Affect on Memory Using fMRI
Journal of Advertising
Cited Half-Life

Cited publication years:

Cited median publication year:
2016

Scholars
Authors who recently published in International Journal of Advertising:
Scholar Affiliation
Felix Septianto Australia
Laura F. Bright South Korea
David W. Stewart USA
Hyunjin Kang Singapore
Giacomo Gistri Italy
Patrick Hartmann Spain
Vanessa Apaolaza Spain
Shiyun Tian USA
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