International Journal of Advertising

The statistics shown below contain data since 1 November 2018.
Basic Information
Publisher: Taylor & Francis
Founded in: 1982
Homepage: https://www.tandfonline.com/to...
Association: Advertising Association (@ad_association)
Category: Communication
Rank:
• 14 / 94 in Communication

Authors per paper:
     Average: 3
     Median: 3
References per paper:
     Average: 67
     Median: 64

Journal Impact Factor (JIF) for International Journal of Advertising:

  • 2020 Impact Factor: 4.620
  • 2019 Impact Factor: 3.606
  • 2018 Impact Factor: 2.234

Journal Interlinkages
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Latest papers
24
Dec
2021
The mechanism of social media marketing: influencer characteristics, consumer empathy, immersion, and sponsorship disclosure
International Journal of Advertising
21
Dec
2021
Inspire me, please! The effect of calls to action and visual executions on customer inspiration in Instagram communications
International Journal of Advertising
20
Dec
2021
When endorsers behave badly: consumer self-expression and negative meaning transfer Gold Open Access
International Journal of Advertising
20
Dec
2021
Differential effects of online review characteristics on innovators and imitators in new product adoption
International Journal of Advertising
14
Dec
2021
Smiling AI agents: How anthropomorphism and broad smiles increase charitable giving
International Journal of Advertising
9
Dec
2021
Enduring consumer beliefs about advertising and mass media: implications for publicity and its impact
International Journal of Advertising
19
Nov
2021
Sustainable fashion social media influencers and content creation calibration
International Journal of Advertising
15
Nov
2021
Gender effects in influencer marketing: an experimental study on the efficacy of endorsements by same- vs. other-gender social media influencers on Instagram
International Journal of Advertising

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Impactful Papers

Altmetric Attention Score: 97
Take a deep breath: the effects of television exposure and family communication on family shopping-related stress
International Journal of Advertising2020-09-22

Altmetric Attention Score: 33
Celebrity vs. Influencer endorsements in advertising: the role of identification, credibility, and Product-Endorser fit
International Journal of Advertising2019-07-02

Altmetric Attention Score: 28
The effect of emotionally-arousing ad appeals on memory: time and fit matter
International Journal of Advertising2020-10-19

Altmetric Attention Score: 21
Female role portrayals in Brazilian advertising: are outdated cultural stereotypes preventing change?
International Journal of Advertising2019-08-29

Altmetric Attention Score: 16
When good becomes bad: the role of corporate crisis and issue congruence
International Journal of Advertising2019-10-07

Altmetric Attention Score: 16
User generated content presenting brands on social media increases young adults’ purchase intention
International Journal of Advertising2019-08-28

Altmetric Attention Score: 12
React to the future: political visualization, emotional reactions and political behavior
International Journal of Advertising2019-01-27

Altmetric Attention Score: 11
Let’s Get Real (Time)! The potential of real-time marketing to catalyze the sharing of brand messages
International Journal of Advertising2019-01-03


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Recently cited by
17
Jan
2022
A threat to journalism? How journalists and advertising sales managers in news organizations perceive and cope with native advertising
Journalism
16
Jan
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Social media literacy: A conceptual framework
New Media & Society
13
Jan
2022
Memes, Memes, Everywhere, nor Any Meme to Trust: Examining the Credibility and Persuasiveness of COVID-19-Related Memes
Journal of Computer-Mediated Communication
10
Jan
2022
Who is your Fitspiration? An Exploration of Strong and Weak Ties with Emotions, Body Satisfaction, and the Theory of Planned Behavior
Health Communication
7
Jan
2022
Paint it White: Segregationist Logics in Advertising and the Electric Guitar
Sociological Forum
Cited Half-Life

Cited publication years:

Cited median publication year:
2016

Scholars
Authors who recently published in International Journal of Advertising:
Scholar Affiliation
Carmen Camarero Spain
Rebeca San José Cabezudo Spain
Debra Jones Ringold USA
Jenna Jacobson Canada
Yuri Seo New Zealand
Reza Ashari Nasution Indonesia
Fabian Bartsch France
Jan-Frederik Gräve Germany
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