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International Journal of Advertising

The statistics shown below contain data since 1 November 2018.
Basic Information
Publisher: Taylor & Francis
Founded in: 1982
Homepage: https://www.tandfonline.com/to...
Association: Advertising Association (@ad_association)
Category: Communication
Rank:
• 22 / 88 in Communication (Web of Science 2018)

Authors per paper:
     Average: 3
     Median: 4
References per paper:
     Average: 58
     Median: 60

Journal Interlinkages
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Latest papers
15
Jul
2019
Tomorrow never dies: preadvertised sequels boost movie satisfaction and WOM
International Journal of Advertising
15
Jul
2019
Does mindset matter for using social networking sites?: understanding motivations for and uses of Instagram with growth versus fixed mindset
International Journal of Advertising
13
Jul
2019
Editorial: Artificial intelligence, customized communications, privacy, and the General Data Protection Regulation (GDPR)
International Journal of Advertising
13
Jul
2019
Curiosity-inducing advertising: how positive emotions and expectations drive the effect of curiosity on consumer evaluations of products
International Journal of Advertising
8
Jul
2019
The influence of pre-roll advertising VOD via IPTV and mobile TV on consumers in Korea
International Journal of Advertising
8
Jul
2019
Mini-film advertising and digital brand engagement: the moderating effects of drama and lecture
International Journal of Advertising
5
Jul
2019
Muslim millennials’ attitudes towards fashion advertising
International Journal of Advertising
2
Jul
2019
Celebrity vs. Influencer endorsements in advertising: the role of identification, credibility, and Product-Endorser fit
International Journal of Advertising
21
Jun
2019
Does sexual humor work on mars, but not on Venus? An exploration of consumer acceptance of sexually humorous advertising
International Journal of Advertising
12
Jun
2019
Being funny is not enough: the influence of perceived humor and negative emotional reactions on brand attitudes
International Journal of Advertising
8
Jun
2019
The ambivalence story: using refutation to counter the negative effects of ambivalence in two-sided messages
International Journal of Advertising
6
Jun
2019
How consumers attend to online reviews: an eye-tracking and network analysis approach
International Journal of Advertising
6
Jun
2019
Good for the feelings, bad for the memory: the impact of 3D versus 2D movies on persuasion knowledge and brand placement effectiveness
International Journal of Advertising
31
May
2019
Gendering conversational humor in advertising: an evolutionary explanation of the effects of spontaneous versus canned humor
International Journal of Advertising
31
May
2019
Construct heterogeneity and proliferation in advertising research
International Journal of Advertising

» See more papers from this journal.
Impactful Papers

Altmetric Attention Score: 9
Moving Towards Transparency for Native Advertisements on News Websites: A Test of More Detailed Disclosures
International Journal of Advertising2019-02-20

Altmetric Attention Score: 8
Development of the Persuasion Knowledge Scales of Sponsored Content (PKS-SC)
International Journal of Advertising2018-12-24

Altmetric Attention Score: 7
IMC in digitally-empowering contexts: the emerging role of negotiated brands
International Journal of Advertising2019-01-16

Altmetric Attention Score: 7
IMC in digitally-empowering contexts: the emerging role of negotiated brands
International Journal of Advertising2019-01-16

Altmetric Attention Score: 4
How consumers attend to online reviews: an eye-tracking and network analysis approach
International Journal of Advertising2019-06-06

Altmetric Attention Score: 3
Eat, drink, and create content: a multi-method exploration of visual social media marketing content
International Journal of Advertising2019-01-08

Altmetric Attention Score: 2
React to the future: political visualization, emotional reactions and political behavior
International Journal of Advertising2019-01-27

Altmetric Attention Score: 2
How advertising relevance and consumer–Brand relationship strength limit disclosure effects of native ads on Twitter
International Journal of Advertising2019-04-16

Altmetric Attention Score: 2
Gendering conversational humor in advertising: an evolutionary explanation of the effects of spontaneous versus canned humor
International Journal of Advertising2019-05-31

Altmetric Attention Score: 1
“Branded, biased and it wants to sell a product”: typical ad representations influence the effect of ad recognition: a mixed-method research
International Journal of Advertising2019-05-31

Altmetric Attention Score: 1
The ambivalence story: using refutation to counter the negative effects of ambivalence in two-sided messages
International Journal of Advertising2019-06-08

Altmetric Attention Score: 1
The characteristics and business impact of children’s electronic word of mouth in marketing communications
International Journal of Advertising2019-01-27

Altmetric Attention Score: 1
Let’s Get Real (Time)! The potential of real-time marketing to catalyze the sharing of brand messages
International Journal of Advertising2019-01-03

Altmetric Attention Score: 1
Lose like a man: body image and celebrity endorsement effects of weight loss product purchase intentions
International Journal of Advertising2019-03-27

Altmetric Attention Score: 1
How brand-cause fit shapes real world advertising messages: a qualitative exploration of ‘femvertising’
International Journal of Advertising2019-05-31

Recently cited by
15
Jul
2019
Does mindset matter for using social networking sites?: understanding motivations for and uses of Instagram with growth versus fixed mindset
International Journal of Advertising
13
Jul
2019
Editorial: Artificial intelligence, customized communications, privacy, and the General Data Protection Regulation (GDPR)
International Journal of Advertising
8
Jul
2019
Mini-film advertising and digital brand engagement: the moderating effects of drama and lecture
International Journal of Advertising
8
Jul
2019
The influence of pre-roll advertising VOD via IPTV and mobile TV on consumers in Korea
International Journal of Advertising
5
Jul
2019
Muslim millennials’ attitudes towards fashion advertising
International Journal of Advertising
Cited Half-Life

Cited publication years:

Cited median publication year:
2015