International Journal of Advertising

Papers
(The TQCC of International Journal of Advertising is 12. The table below lists those papers that are above that threshold based on CrossRef citation counts [max. 250 papers]. The publications cover those that have been published in the past four years, i.e., from 2021-08-01 to 2025-08-01.)
ArticleCitations
Social media influencers helping the world? uncovering their advantages and tipping factors in cause-related marketing185
Exploring the potential of evaluative conditioning to alter attitudes towards gambling: a longitudinal study169
Promoting eco-friendly advertising on social media: the fit between appeals and tie strength99
Female power portrayals in advertising89
Introducing a special issue on advertising & corporate social responsibility81
The effects of sponsorship disclosures, advertising knowledge, and message involvement in sponsored influencer posts76
Ad typicality judgments in the processing of creative television ads75
Understanding online users by segmenting their search keywords: empirical analysis from online auto insurance search advertising72
Visual attention paid to negative comments in cause-related posts: visual style and emotionality matter66
Blending identity-specific depiction and activism advocacy in Black-centric health advertising on social media: intersectional health communication targeting Black cisgender heterosexual and Black LGB61
Unique… like everyone else: effects and mechanisms of personalization appeals in recruitment advertising52
From green advertising to greenwashing: content analysis of global corporations’ green advertising on social media51
No chance to fool young consumers when it comes to the environment: effects of false and compensation claims in airline advertising on perceived greenwashing48
Illegally beautiful? The role of trust and persuasion knowledge in online image manipulation disclosure effects46
Diversity in the digital age: how consumers respond to diverse virtual influencers44
Enduring consumer beliefs about advertising and mass media: implications for publicity and its impact44
Non-fungible tokens (NFTs) as promotional devices: research needs and future projections44
High hopes, hard falls: consumer expectations and reactions to AI-human collaboration in advertising42
The impact of infectious disease cues on visual pattern-seeking38
Cute but concerning: investigating the impact of portraying children in momfluencer content on engagement, advertising value and advertising effectiveness36
A little context, please! Understanding consumer responses to online advertising35
The bilateral image flow in sponsorship: an extension of Prendergast, Paliwal, and Mazodier (2016)35
Research on advertising in the metaverse: a call to action35
The rise, growth, and future of branded content in the digital media landscape34
The impact of luxury brands’ NFT fashion on brand attitude and electronic word-of-mouth33
Urgent topics for advertising research: addressing critical gaps in the literature32
Does fortune favor the brave? Brand bravery’s impact on green- and inclusive marketing32
How do consumers choose to click ‘like’ on luxury ads in social media? Role of envy, number of likes, and culture32
Realistic skin vs. flawless skin: explicating the appeal of retouch-free advertising among Chinese women30
Green consumer segmentation: consumer motivations for purchasing pro-environmental products29
Correction28
Differential effects of online review characteristics on innovators and imitators in new product adoption28
Editorial: a call for more research on authenticity in corporate social responsibility programs27
Inclusion in action: how brand commitment impacts perception of transgender-inclusive activist ads27
Sick of awards: hidden costs of signaling for advertising creatives26
Exploring the dilemma of full-screen ads when opening an app: the roles of users’ perceived goal impediment and processing fluency25
Forty years of cross-cultural advertising research in the International Journal of Advertising: a bibliometric analysis24
Inspire me, please! The effect of calls to action and visual executions on customer inspiration in Instagram communications24
Are they being authentic? The effects of self-disclosure and message sidedness on sponsored post effectiveness24
A systemic approach of communication in multiple stakeholder settings: challenges and future research directions from a multidisciplinary perspective24
Digging deeper on diversity and inclusion in Advertising research: a call to action23
Editorial: Perspectives on advancing the advertising field for academics and practitioners. Celebrating 40 years of the International Journal of Advertising23
Unveiling the persuasion knowledge mechanism in YouTube affiliate marketing: channel-product congruence moderates disclosure-credibility spillover effects21
Introduction to the special issue on the future of advertising21
Assessing the relationship between gamified advertising and in-app purchases: a consumers’ benefits-based perspective21
How to strategically disclose sponsored content on Instagram? The synergy effects of two types of sponsorship disclosures in influencer marketing20
The effects of mobile phone use motives on the intention to use location-based advertising: the mediating role of media affinity and perceived trust and risk19
Differences in advertising’s effectiveness across age groups19
Click, sign-up and purchase: consumer responses to real-time mobile promotions along the consumer decision journey19
When endorsers behave badly: consumer self-expression and negative meaning transfer18
Sponsored consumer-generated advertising in the digital era: what prompts individuals to generate video ads, and what creative strategies do they adopt?18
An empirical study on bounced clicks versus multi-page clicks in display advertising18
Do celebrities in advertisements matter? Familiar endorsers as an accelerator of gestural cues of persuasion17
Dealing with intrusive ads: a study of which functionalities help consumers feel agency17
How to accurately measure attention to video advertising16
The role of theory of mind and edutainment messages in recognizing native advertising: a test of the CARE model16
Message assertiveness and price discounts: differences between hedonic and utilitarian consumption16
Finding gold at the end of the rainbowflag? Claim vagueness and presence of emotional imagery as factors to perceive rainbowwashing14
Understanding which cues people use to identify influencer marketing on Instagram: an eye tracking study and experiment14
Ethnicity in advertising and millennials: the role of social identity and social distinctiveness14
Editorial: Advertising and small businesses: the need for more research13
Diversity, equity, and inclusion (DEI) in the advertising industry: attitudes and behaviors13
Easing AI-advertising aversion: how leadership for the greater good buffers negative response to AI-generated ads13
How does personality affect perception of advertising messages? The Big Five model and advertising responses: a meta-analysis13
#Instafame: exploring the endorsement effectiveness of influencers compared to celebrities13
Scarcity in luxury brand digital communication: unveiling its effect on consumer perceptions13
Rethinking the elderly consumers’ motivational shifts: the roles of time perception and goal orientation12
Are interactive PSA formats always effective? The interaction between empathy-inducing message content, carousel formats, and connectedness with nature in pro-environmental campaigns12
Diversity and inclusion in advertising research12
The role of conspicuity: impact of social influencers on purchase decisions of luxury consumers12
Selling sustainability: making green advertising more concrete with circular economy message framing12
Special issue on new insights on digital and social media advertising12
Sustainable fashion social media influencers and content creation calibration12
What do motives for quiet luxury consumption tell us about intrinsic vs. extrinic motivation for consumer behavior in general?12
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