International Journal of Advertising

Papers
(The TQCC of International Journal of Advertising is 12. The table below lists those papers that are above that threshold based on CrossRef citation counts [max. 250 papers]. The publications cover those that have been published in the past four years, i.e., from 2021-12-01 to 2025-12-01.)
ArticleCitations
Introducing a special issue on advertising & corporate social responsibility93
Blending identity-specific depiction and activism advocacy in Black-centric health advertising on social media: intersectional health communication targeting Black cisgender heterosexual and Black LGB88
Ad typicality judgments in the processing of creative television ads72
Exploring the potential of evaluative conditioning to alter attitudes towards gambling: a longitudinal study70
The effects of sponsorship disclosures, advertising knowledge, and message involvement in sponsored influencer posts57
Visual attention paid to negative comments in cause-related posts: visual style and emotionality matter56
Unique… like everyone else: effects and mechanisms of personalization appeals in recruitment advertising56
The creativity conundrum of advertising development: solving a knowledge resources paradox by activating dynamic capabilities53
Female power portrayals in advertising50
From green advertising to greenwashing: content analysis of global corporations’ green advertising on social media50
Social media influencers helping the world? uncovering their advantages and tipping factors in cause-related marketing50
Promoting eco-friendly advertising on social media: the fit between appeals and tie strength49
Enduring consumer beliefs about advertising and mass media: implications for publicity and its impact46
No chance to fool young consumers when it comes to the environment: effects of false and compensation claims in airline advertising on perceived greenwashing41
Can immersive technologies sustain green brand image? An empirical investigation on the role of virtual nature experiences41
Illegally beautiful? The role of trust and persuasion knowledge in online image manipulation disclosure effects41
Online brand activism in global controversies: emotion expression, gender stereotyping, and ideological responses39
High hopes, hard falls: consumer expectations and reactions to AI-human collaboration in advertising37
Diversity in the digital age: how consumers respond to diverse virtual influencers36
A little context, please! Understanding consumer responses to online advertising35
The impact of infectious disease cues on visual pattern-seeking35
Non-fungible tokens (NFTs) as promotional devices: research needs and future projections35
The bilateral image flow in sponsorship: an extension of Prendergast, Paliwal, and Mazodier (2016)34
Twenty-five years of privacy in advertising: a bibliometric analysis and thematic review33
The impact of luxury brands’ NFT fashion on brand attitude and electronic word-of-mouth32
Research on advertising in the metaverse: a call to action31
The rise, growth, and future of branded content in the digital media landscape31
Cute but concerning: investigating the impact of portraying children in momfluencer content on engagement, advertising value and advertising effectiveness30
Urgent topics for advertising research: addressing critical gaps in the literature29
Does fortune favor the brave? Brand bravery’s impact on green- and inclusive marketing27
Realistic skin vs. flawless skin: explicating the appeal of retouch-free advertising among Chinese women27
Green consumer segmentation: consumer motivations for purchasing pro-environmental products26
Optimizing advertising content based on online reviews25
Correction25
Differential effects of online review characteristics on innovators and imitators in new product adoption24
Sick of awards: hidden costs of signaling for advertising creatives24
Exploring the dilemma of full-screen ads when opening an app: the roles of users’ perceived goal impediment and processing fluency23
A systemic approach of communication in multiple stakeholder settings: challenges and future research directions from a multidisciplinary perspective22
Inspire me, please! The effect of calls to action and visual executions on customer inspiration in Instagram communications22
Forty years of cross-cultural advertising research in the International Journal of Advertising: a bibliometric analysis21
Inclusion in action: how brand commitment impacts perception of transgender-inclusive activist ads21
When is it effective to use avatars in metaverse advertising? The psychological mechanism of imagery fluency20
Digging deeper on diversity and inclusion in Advertising research: a call to action19
Introduction to the special issue on the future of advertising19
Unveiling the persuasion knowledge mechanism in YouTube affiliate marketing: channel-product congruence moderates disclosure-credibility spillover effects19
Differences in advertising’s effectiveness across age groups18
Assessing the relationship between gamified advertising and in-app purchases: a consumers’ benefits-based perspective18
How to strategically disclose sponsored content on Instagram? The synergy effects of two types of sponsorship disclosures in influencer marketing18
Editorial: Perspectives on advancing the advertising field for academics and practitioners. Celebrating 40 years of the International Journal of Advertising16
How to accurately measure attention to video advertising16
An empirical study on bounced clicks versus multi-page clicks in display advertising15
Mechanisms of anti-drug campaign effectiveness: roles of perceived message sensation value and two dimensions of sensation seeking tendency15
Click, sign-up and purchase: consumer responses to real-time mobile promotions along the consumer decision journey15
When endorsers behave badly: consumer self-expression and negative meaning transfer15
Message assertiveness and price discounts: differences between hedonic and utilitarian consumption14
Dealing with intrusive ads: a study of which functionalities help consumers feel agency14
Using emojis to build luxury brands: why scenario matters14
Ethnicity in advertising and millennials: the role of social identity and social distinctiveness14
Exploring the advertising effectiveness of generative artificial intelligence: an empirical study using the hierarchy-of-effects model14
Finding gold at the end of the rainbowflag? Claim vagueness and presence of emotional imagery as factors to perceive rainbowwashing13
Editorial: Advertising and small businesses: the need for more research13
The role of conspicuity: impact of social influencers on purchase decisions of luxury consumers13
The role of theory of mind and edutainment messages in recognizing native advertising: a test of the CARE model13
Scarcity in luxury brand digital communication: unveiling its effect on consumer perceptions13
How does personality affect perception of advertising messages? The Big Five model and advertising responses: a meta-analysis13
Distance between ‘them’ and ‘us’: identity stigmatization in the age of consumer inclusion13
Do celebrities in advertisements matter? Familiar endorsers as an accelerator of gestural cues of persuasion13
Rethinking the elderly consumers’ motivational shifts: the roles of time perception and goal orientation13
What do motives for quiet luxury consumption tell us about intrinsic vs. extrinic motivation for consumer behavior in general?12
Diversity, equity, and inclusion (DEI) in the advertising industry: attitudes and behaviors12
Selling sustainability: making green advertising more concrete with circular economy message framing12
Unveiling the drivers and outcomes of IMC capability: insights from consumer market companies in Pakistan12
Easing AI-advertising aversion: how leadership for the greater good buffers negative response to AI-generated ads12
#Gifted: the impact of influencer gifting strategy in influencer marketing12
Are interactive PSA formats always effective? The interaction between empathy-inducing message content, carousel formats, and connectedness with nature in pro-environmental campaigns12
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