International Journal of Advertising

Article	Citations
Unique… like everyone else: effects and mechanisms of personalization appeals in recruitment advertising	118
Ad typicality judgments in the processing of creative television ads	97
The creativity conundrum of advertising development: solving a knowledge resources paradox by activating dynamic capabilities	95
Promoting eco-friendly advertising on social media: the fit between appeals and tie strength	94
From green advertising to greenwashing: content analysis of global corporations’ green advertising on social media	86
Exploring the potential of evaluative conditioning to alter attitudes towards gambling: a longitudinal study	83
Social media influencers helping the world? uncovering their advantages and tipping factors in cause-related marketing	80
Blending identity-specific depiction and activism advocacy in Black-centric health advertising on social media: intersectional health communication targeting Black cisgender heterosexual and Black LGB	77
Non-fungible tokens (NFTs) as promotional devices: research needs and future projections	71
Can immersive technologies sustain green brand image? An empirical investigation on the role of virtual nature experiences	70
No chance to fool young consumers when it comes to the environment: effects of false and compensation claims in airline advertising on perceived greenwashing	62
Online brand activism in global controversies: emotion expression, gender stereotyping, and ideological responses	53
Illegally beautiful? The role of trust and persuasion knowledge in online image manipulation disclosure effects	53
High hopes, hard falls: consumer expectations and reactions to AI-human collaboration in advertising	51
Diversity in the digital age: how consumers respond to diverse virtual influencers	50
A little context, please! Understanding consumer responses to online advertising	47
Cute but concerning: investigating the impact of portraying children in momfluencer content on engagement, advertising value and advertising effectiveness	46
The bilateral image flow in sponsorship: an extension of Prendergast, Paliwal, and Mazodier (2016)	44
Advertising’s movement to the connection era: a new paradigm for understanding connections among brands, people, content, and technology	43
The impact of luxury brands’ NFT fashion on brand attitude and electronic word-of-mouth	42
Twenty-five years of privacy in advertising: a bibliometric analysis and thematic review	35
Navigating consumer well-being in the digital era: how virtual influencer marketing can reduce fashion consumer anxiety and unsustainable purchases	34
The rise, growth, and future of branded content in the digital media landscape	33
Urgent topics for advertising research: addressing critical gaps in the literature	31
Realistic skin vs. flawless skin: explicating the appeal of retouch-free advertising among Chinese women	30

Does fortune favor the brave? Brand bravery’s impact on green- and inclusive marketing	30
Correction	29
Sick of awards: hidden costs of signaling for advertising creatives	28
Optimizing advertising content based on online reviews	26
A systemic approach of communication in multiple stakeholder settings: challenges and future research directions from a multidisciplinary perspective	26
Effects of multiple models and group diversity in social media advertising	26
Second-hand luxury: investigating the trade-off between exclusivity and sustainability	25
The intersection of advertising and politics: a bibliometric analysis of four decades of research and its imperative for theory building in the algorithmic age	25
Exploring the dilemma of full-screen ads when opening an app: the roles of users’ perceived goal impediment and processing fluency	24
When is it effective to use avatars in metaverse advertising? The psychological mechanism of imagery fluency	23
Unveiling the persuasion knowledge mechanism in YouTube affiliate marketing: channel-product congruence moderates disclosure-credibility spillover effects	23
Forty years of cross-cultural advertising research in the International Journal of Advertising: a bibliometric analysis	23
Guilt and shame across cultures: feasibility appeals in environmental brand activism advertising	23
Inclusion in action: how brand commitment impacts perception of transgender-inclusive activist ads	23
Differences in advertising’s effectiveness across age groups	22
The carousel effect: leveraging sideways swiping for enhanced ad effectiveness in social media	22
Editorial: Perspectives on advancing the advertising field for academics and practitioners. Celebrating 40 years of the International Journal of Advertising	22
Digging deeper on diversity and inclusion in Advertising research: a call to action	22
Optimal playback speed: a curvilinear relationship between speed-watching and the effectiveness of brand placement	21
The influence of green ads beyond brand outcomes: environmental optimism, environmental knowledge, and support for green ad regulations	21
An empirical study on bounced clicks versus multi-page clicks in display advertising	20
Click, sign-up and purchase: consumer responses to real-time mobile promotions along the consumer decision journey	20
Do celebrities in advertisements matter? Familiar endorsers as an accelerator of gestural cues of persuasion	20
Mechanisms of anti-drug campaign effectiveness: roles of perceived message sensation value and two dimensions of sensation seeking tendency	19
Distance between ‘them’ and ‘us’: identity stigmatization in the age of consumer inclusion	19
Ethnicity in advertising and millennials: the role of social identity and social distinctiveness	19
Using emojis to build luxury brands: why scenario matters	19
How to accurately measure attention to video advertising	18
Generative AI streamers in action: a source credibility perspective	18
Exploring the advertising effectiveness of generative artificial intelligence: an empirical study using the hierarchy-of-effects model	17
Dealing with intrusive ads: a study of which functionalities help consumers feel agency	17
The role of theory of mind and edutainment messages in recognizing native advertising: a test of the CARE model	16
Depicting more or less action? How motion density influences user responses in social media marketing	15
Message assertiveness and price discounts: differences between hedonic and utilitarian consumption	15
Scarcity in luxury brand digital communication: unveiling its effect on consumer perceptions	15
Rethinking the elderly consumers’ motivational shifts: the roles of time perception and goal orientation	15
How does personality affect perception of advertising messages? The Big Five model and advertising responses: a meta-analysis	15
Addressing stigma in sexual health: advertising as a tool for change	14
Easing AI-advertising aversion: how leadership for the greater good buffers negative response to AI-generated ads	14
What leads to consumer engagement towards short-form videos on Douyin? The moderating role of brand type	14
Consumers as activists: exploring the links between political identity, corporate violence, and boycott intention	14
Do social pressure and technological development influence green consumer behaviour? Evidence from Saudi Arabia	14
Diversity, equity, and inclusion (DEI) in the advertising industry: attitudes and behaviors	14
Potentially unethical marketing and advertising practices directed at children: a systematic literature review and conceptual model development	13
Who will buy the idea of non-fungible token (NFT) marketing? Understanding consumers’ psychological tendencies and value perceptions of branded NFTs	13
Disclosing the ‘real’ flaws: how influencer negative self-disclosure enhances influencer authenticity	13
#Gifted: the impact of influencer gifting strategy in influencer marketing	13
Unveiling the drivers and outcomes of IMC capability: insights from consumer market companies in Pakistan	13
Forty years of advertising research on health issues: past learnings and future perspectives	13
What do motives for quiet luxury consumption tell us about intrinsic vs. extrinic motivation for consumer behavior in general?	13

Selling sustainability: making green advertising more concrete with circular economy message framing	12
That uncanny valley of mind: when anthropomorphic AI agents disrupt personalized advertising	12
Racialized environmental injustice and green advertising: how color-conscious and colorblind strategies influence majority and minority consumers’ green cognitions	12
Are interactive PSA formats always effective? The interaction between empathy-inducing message content, carousel formats, and connectedness with nature in pro-environmental campaigns	12
How Metaverse advertising can influence consumers making travel decisions: a bibliometric analysis	12
The peril of perfection: how consumer power diminishes brand attitudes toward flawless virtual influencers	12
Diversity and inclusion in advertising research	12
The ambivalence of merit: advertising creatives and the contradictions of festival recognition	11
Reader and author attitudes towards brand placement in fiction	11
Ethnic advertising effectiveness: a model and agenda for future research	11
Smiling or sad faces in charity display advertising? A visual-verbal congruency approach considering the role of targeting	11
Can you feel the advertisement tonight? The effect of ASMR cues in video advertising on purchase intention	11
Editorial: Advertising in Contemporary Society	11
Navigating organic influence: a scientific evaluation of online review mechanisms	10
Novel products and advertising visuals: the mediating role of perceived luxuriousness on willingness to try clean meat products	10
The impact of consumer expectations and familiarity on deceptive pricing in advertising: a view from drip pricing practice	10
Twenty years of research on gamified advertising: a systematic overview of theories and variables	10
Introduction to the special issue on the role of sustainability in advertising	10
Development of inclusive advertising toward bereaved families	10
Two important strategies to attenuate consumer purchase hesitation ☆	10
Advertising and privacy: an overview of past research and a research agenda	10
A longitudinal cross-cultural content analysis of rational vs. emotional appeals in US and Sweden	10
Examining the interplay of chatbot interactivity and anthropomorphic design for enhancing brand relationships in service businesses	10
Product placement repetition in audio and visual modalities: effects on brand attitudes	10
Beyond likes: the persuasive potential of romantic parasocial relationships with influencers	10
The role of artificial intelligence as a message source: matching agent type and temporal message frame to increase the effectiveness of health communication advertising	9
The halo effect in slogan contexts: how does brand name pronounceability impact slogan persuasiveness?	9
Beyond ‘ I fancy you ’: measuring trans-parasocial relationships in influencer advertising	9
The interaction effect of fashion retailer categories on sustainable labels: the role of perceived benefits, ambiguity, trust, and purchase intention	9
The power of influence: exploring celebrity and human-like virtual influencers’ impact on consumer responses	9
A slap in the face! Why artificial intelligence should not be used to price discriminate against loyal customers	9
Reflections on the International Journal of Advertising on the journal’s history and first 40 years	9
Conspicuous and inconspicuous consumption of luxury goods in a digital world: implications for advertisers	9
#GrannyGoals: the appeal of granfluencers and their strategies for branding and sponsorship	9
Generational cohort theory research: the good, the bad and the ugly	8
Digital transformation, online advertising, and consumer behaviour	8
Persuasion knowledge in algorithmically curated advertising on social media: insights from TikTok’s for you page	8
Unveiling the human touch: how AI chatbots’ emotional support and human-like profiles reduce psychological reactance to promote user self-disclosure in mental health services	8
Introduction to the special issue on new developments in digital promotion	8
Can too many hashtags backfire? Understanding audiences’ perceptions of hashtags on Instagram	8
From purpose to purchase: how sustainable advertising builds brand trust and corporate reputation	8
Sustainability communication	8
Comments on “How digital innovation has changed marketing: the good, the bad, the ugly”	8
Examining the effectiveness of public service announcements in encouraging pro-health behaviors: self-referent mental simulation and empowerment as mediators	8
Editorial: six critical research needs on the use of artificial intelligence in advertising	7
Conspicuous and inconspicuous consumption of luxury goods in a digital world: insights, implications, and future research directions	7
Facebook likes and corporate revenue: testing the consistency between attitude and behavior	7
Crying victims deserve more? how victim image, facial expression, entitativity and victim story impact charity advertising persuasiveness	7
When brands get real: the role of authenticity and electronic word-of-mouth in shaping consumer response to brands taking a stand	7
Branding with purpose: corporate reputation, CSR, and SDGs in advertising	7
Fear or humor? The effects of negatively framed visual hyperbole in advertising	7
The rosy world of influencer marketing? Its bright and dark sides, and future research recommendations	7
Drivers of sponsored fashion haul viewers’ purchase intentions: a mixed-methods study of post characteristics, social media influencer characteristics, and haul viewers’ attributes	7
Sex, race, and femininity: young Chinese females’ responses to lingerie advertising	7
Exploring user reactions to luxury brand videos on YouTube: a comparative study of influencers and brand-official channels	7
Should travel influencers be human or virtual? Comparing effectiveness for material and experiential products	7
Local brands can’t be so gay: the effect of gay imagery explicitness on locally vs. globally positioned brands in China	6
A close look at research on pursuing the right formula for cause-related marketing advertising	6
Diversity and inclusion in advertising: a non-Western perspective	6
Virtual nature experiences on Instagram: how greenfluencers’ nature posts drive climate action	6
When influencers promote unhealthy products and behaviours: the role of ad disclosures in YouTube eating shows	6
Beyond the clear skin ideal: how a model’s facial skin appearance influences consumer attention to cosmetic advertising and brand attitude	6
Progressive or regressive? Refining brand activism with a consumer-centric perspective by integrating cultural tightness-looseness and political ideology	6
Perspectives: replication is more than meets the eye	6
When it pays to be clear: the appeal of concrete communication under uncertainty	6
Livestreaming commerce for luxury brands: how to enhance luxury perceptions through strategizing streamers?	6
Managing advertising and subscription fees to maximize lifetime value	6
Speaking green – expressing a message in a foreign language fosters consumers’ pro-environmental choices	6
Curbing misinformation dissemination in influencer marketing: how misinformation interventions affect endorsement effectiveness	6
Sonic branding as a promotional tool: a concept whose time has come and a call for research	6
The importance of interactivity in increasing engagement with native advertising	5
Partitioning online experiential consumption increases subjective well-being during the times of uncertainty	5
Cannabis warning labels, sensory marketing, and electronic word-of-mouth: AI-facilitated textual analysis of a randomized experiment among youth and young adults	5
Transforming advertising in the age of generative AI: exploring advertising professionals’ perceptions of human-AI value co-creation	5
“Mirror, mirror, on the wall. Who is the greenest of them all?” the impact of green advertising cues on generational cohorts	5
Ethics in influencer marketing: a review, synthesis and research directions	5
The challenge to be different in influencer marketing: why and when negative meanings of influencers transfer to brands	5
Understanding advertising value in YouTube ads: dual pathways through incentives and emotional appeal–evidence from two digital markets	5
Default nudges in snacking: the role of effort reduction and cognitive capacity	5
The value of future focus and experiential ad appeals in strengthening the effect of brand-pandemic fit on eWOM	5

Music to the individual consumer’s ears: how and why does personalizing music in advertising enhance viewing duration and ad effectiveness?	5
Examining the effects of addressable TV advertising on children and their parents	5
Call-to-action or inaction? Call-to-action buttons hurt in-feed social advertising	5