International Journal of Advertising

Article	Citations
Ad typicality judgments in the processing of creative television ads	163
The effects of sponsorship disclosures, advertising knowledge, and message involvement in sponsored influencer posts	142
Understanding online users by segmenting their search keywords: empirical analysis from online auto insurance search advertising	86
Introducing a special issue on advertising & corporate social responsibility	78
Visual attention paid to negative comments in cause-related posts: visual style and emotionality matter	76
Blending identity-specific depiction and activism advocacy in Black-centric health advertising on social media: intersectional health communication targeting Black cisgender heterosexual and Black LGB	69
Unique… like everyone else: effects and mechanisms of personalization appeals in recruitment advertising	68
Social media influencers helping the world? uncovering their advantages and tipping factors in cause-related marketing	65
Promoting eco-friendly advertising on social media: the fit between appeals and tie strength	64
Female power portrayals in advertising	63
From green advertising to greenwashing: content analysis of global corporations’ green advertising on social media	59
No chance to fool young consumers when it comes to the environment: effects of false and compensation claims in airline advertising on perceived greenwashing	55
High hopes, hard falls: consumer expectations and reactions to AI-human collaboration in advertising	54
Illegally beautiful? The role of trust and persuasion knowledge in online image manipulation disclosure effects	46
Diversity in the digital age: how consumers respond to diverse virtual influencers	43
Enduring consumer beliefs about advertising and mass media: implications for publicity and its impact	43
Non-fungible tokens (NFTs) as promotional devices: research needs and future projections	41
How do consumers choose to click ‘like’ on luxury ads in social media? Role of envy, number of likes, and culture	40
Research on advertising in the metaverse: a call to action	40
The rise, growth, and future of branded content in the digital media landscape	40
The bilateral image flow in sponsorship: an extension of Prendergast, Paliwal, and Mazodier (2016)	35
The impact of infectious disease cues on visual pattern-seeking	35
A little context, please! Understanding consumer responses to online advertising	33
Generational research and advertising to various age cohorts	31
Urgent topics for advertising research: addressing critical gaps in the literature	31

Does fortune favor the brave? Brand bravery’s impact on green- and inclusive marketing	31
Realistic skin vs. flawless skin: explicating the appeal of retouch-free advertising among Chinese women	31
Cute but concerning: investigating the impact of portraying children in momfluencer content on engagement, advertising value and advertising effectiveness	31
Green consumer segmentation: consumer motivations for purchasing pro-environmental products	30
Correction	29
Differential effects of online review characteristics on innovators and imitators in new product adoption	27
Sick of awards: hidden costs of signaling for advertising creatives	26
A systemic approach of communication in multiple stakeholder settings: challenges and future research directions from a multidisciplinary perspective	25
Inspire me, please! The effect of calls to action and visual executions on customer inspiration in Instagram communications	24
Editorial: a call for more research on authenticity in corporate social responsibility programs	24
Forty years of cross-cultural advertising research in the International Journal of Advertising: a bibliometric analysis	23
Are they being authentic? The effects of self-disclosure and message sidedness on sponsored post effectiveness	23
Editorial: Perspectives on advancing the advertising field for academics and practitioners. Celebrating 40 years of the International Journal of Advertising	23
The effects of mobile phone use motives on the intention to use location-based advertising: the mediating role of media affinity and perceived trust and risk	22
Digging deeper on diversity and inclusion in Advertising research: a call to action	22
Introduction to the special issue on the future of advertising	22
Assessing the relationship between gamified advertising and in-app purchases: a consumers’ benefits-based perspective	22
Differences in advertising’s effectiveness across age groups	22
How to strategically disclose sponsored content on Instagram? The synergy effects of two types of sponsorship disclosures in influencer marketing	21
How to accurately measure attention to video advertising	21
When endorsers behave badly: consumer self-expression and negative meaning transfer	18
Click, sign-up and purchase: consumer responses to real-time mobile promotions along the consumer decision journey	18
Finding gold at the end of the rainbowflag? Claim vagueness and presence of emotional imagery as factors to perceive rainbowwashing	17
Ethnicity in advertising and millennials: the role of social identity and social distinctiveness	17
The role of theory of mind and edutainment messages in recognizing native advertising: a test of the CARE model	17
Message assertiveness and price discounts: differences between hedonic and utilitarian consumption	17
Dealing with intrusive ads: a study of which functionalities help consumers feel agency	17
Sponsored consumer-generated advertising in the digital era: what prompts individuals to generate video ads, and what creative strategies do they adopt?	16
Do celebrities in advertisements matter? Familiar endorsers as an accelerator of gestural cues of persuasion	16
#Instafame: exploring the endorsement effectiveness of influencers compared to celebrities	15
Easing AI-advertising aversion: how leadership for the greater good buffers negative response to AI-generated ads	15
Scarcity in luxury brand digital communication: unveiling its effect on consumer perceptions	15
Understanding which cues people use to identify influencer marketing on Instagram: an eye tracking study and experiment	15
Rethinking the elderly consumers’ motivational shifts: the roles of time perception and goal orientation	14
Editorial: Advertising and small businesses: the need for more research	14
How does personality affect perception of advertising messages? The Big Five model and advertising responses: a meta-analysis	13
The role of conspicuity: impact of social influencers on purchase decisions of luxury consumers	13
Sustainable fashion social media influencers and content creation calibration	13
Forty years of advertising research on health issues: past learnings and future perspectives	12
Are interactive PSA formats always effective? The interaction between empathy-inducing message content, carousel formats, and connectedness with nature in pro-environmental campaigns	12
Racialized environmental injustice and green advertising: how color-conscious and colorblind strategies influence majority and minority consumers’ green cognitions	12
What do motives for quiet luxury consumption tell us about intrinsic vs. extrinic motivation for consumer behavior in general?	11
Special issue on new insights on digital and social media advertising	11
Selling sustainability: making green advertising more concrete with circular economy message framing	11
Unveiling the drivers and outcomes of IMC capability: insights from consumer market companies in Pakistan	11
Who will buy the idea of non-fungible token (NFT) marketing? Understanding consumers’ psychological tendencies and value perceptions of branded NFTs	11
Editorial: Advertising in Contemporary Society	10
Reader and author attitudes towards brand placement in fiction	10
Bots vs. humans: how schema congruity, contingency-based interactivity, and sympathy influence consumer perceptions and patronage intentions	10
That uncanny valley of mind: when anthropomorphic AI agents disrupt personalized advertising	10

Selfie campaigns as advertising tactic: mental imagery as a driver of brand interest and participation	10
Diversity and inclusion in advertising research	10
The impact of consumer expectations and familiarity on deceptive pricing in advertising: a view from drip pricing practice	10
Gender effects in influencer marketing: an experimental study on the efficacy of endorsements by same- vs. other-gender social media influencers on Instagram	9
Can you feel the advertisement tonight? The effect of ASMR cues in video advertising on purchase intention	9
Smiling or sad faces in charity display advertising? A visual-verbal congruency approach considering the role of targeting	9
Meaning transfer in celebrity endorsement and co-branding: meaning valence, association type, and brand awareness	9
Examining the interplay of chatbot interactivity and anthropomorphic design for enhancing brand relationships in service businesses	9
The interaction effect of fashion retailer categories on sustainable labels: the role of perceived benefits, ambiguity, trust, and purchase intention	8
Novel products and advertising visuals: the mediating role of perceived luxuriousness on willingness to try clean meat products	8
Two important strategies to attenuate consumer purchase hesitation ☆	8
Understanding the role of construal level in time-restriction	8
Advertising and privacy: an overview of past research and a research agenda	8
Twenty years of research on gamified advertising: a systematic overview of theories and variables	8
Effect of brand prominence on fashion advertising images on Instagram: a computational analysis	8
The benefits and pitfalls of humblebragging in social media advertising: the moderating role of the celebrity versus influencer	8
Beyond likes: the persuasive potential of romantic parasocial relationships with influencers	8
Reflections on the International Journal of Advertising on the journal’s history and first 40 years	7
Conspicuous and inconspicuous consumption of luxury goods in a digital world: implications for advertisers	7
Digital transformation, online advertising, and consumer behaviour	7
Sustainability communication	7
Smiling AI agents: How anthropomorphism and broad smiles increase charitable giving	7
Examining the effectiveness of public service announcements in encouraging pro-health behaviors: self-referent mental simulation and empowerment as mediators	7
A slap in the face! Why artificial intelligence should not be used to price discriminate against loyal customers	7
Introduction to the special issue on the role of sustainability in advertising	7
Comments on “How digital innovation has changed marketing: the good, the bad, the ugly”	7
Α path to our heart: Visual metaphors and “white” space in advertising aesthetic pleasure	6
Examining the role of individuals’ perceptions of likelihood of sustained commitment in corporate-nonprofit partnership CSR advertisements	6
Digital transformation and advertising: insights from the 2020 ICAMA-KAS conference	6
When brands get real: the role of authenticity and electronic word-of-mouth in shaping consumer response to brands taking a stand	6
Exploring user reactions to luxury brand videos on YouTube: a comparative study of influencers and brand-official channels	6
Facebook likes and corporate revenue: testing the consistency between attitude and behavior	6
The rosy world of influencer marketing? Its bright and dark sides, and future research recommendations	6
How mobile users respond to pre-roll skippable advertising differently than personal computer (PC) users: an analysis of individual-level clickstream data	6
Fear or humor? The effects of negatively framed visual hyperbole in advertising	6
Crying victims deserve more? how victim image, facial expression, entitativity and victim story impact charity advertising persuasiveness	6
Effects of disclosing ads on Instagram: the moderating impact of similarity to the influencer	6
Effects of physical appearance of ad endorsers featured in gay-targeted ads, explained by endorser match-up and identification	5
Sex, race, and femininity: young Chinese females’ responses to lingerie advertising	5
Speaking green – expressing a message in a foreign language fosters consumers’ pro-environmental choices	5
Conspicuous and inconspicuous consumption of luxury goods in a digital world: insights, implications, and future research directions	5
The unintended effects of health information base rates on health risk estimates and behavioral intentions	5
When influencers promote unhealthy products and behaviours: the role of ad disclosures in YouTube eating shows	5
Livestreaming commerce for luxury brands: how to enhance luxury perceptions through strategizing streamers?	4
Managing advertising and subscription fees to maximize lifetime value	4
Perspectives: replication is more than meets the eye	4
Curbing misinformation dissemination in influencer marketing: how misinformation interventions affect endorsement effectiveness	4
Understanding the impact of influencers’ responses to negative follower comments on the persuasiveness of sponsored Instagram posts	4
A new era of influencer marketing: Lessons from Recent Inquires and Thoughts on Future Directions	4
Local brands can’t be so gay: the effect of gay imagery explicitness on locally vs. globally positioned brands in China	4
Topical Advertising in enduring events: the role of timing and creativity in engagement with social media brand messages during COVID-19	4
I’ve heard that brand before: the role of music recognition on consumer choice	4
“Mirror, mirror, on the wall. Who is the greenest of them all?” the impact of green advertising cues on generational cohorts	4
When it pays to be clear: the appeal of concrete communication under uncertainty	4
The power of creative advertising: creative ads impair recall and attitudes toward other ads	4
A close look at research on pursuing the right formula for cause-related marketing advertising	4
Sonic branding as a promotional tool: a concept whose time has come and a call for research	4
Virtual nature experiences on Instagram: how greenfluencers’ nature posts drive climate action	4
Are many too much? Examining the effects of multiple influencer endorsements from a persuasion knowledge model perspective	4
The interactive effects of moral identity and humor on advertising evaluations: the mediating role of disgust	3
The warm-glow effect of consumer purchase in cause-related marketing: with roles of purchase type and consumption context	3
Understanding Twitter conversations about artificial intelligence in advertising based on natural language processing	3
The challenge to be different in influencer marketing: why and when negative meanings of influencers transfer to brands	3
The future of advertising research in virtual, augmented, and extended realities	3
Ad skipping, the ‘ad free internet’ and privacy: a call for research	3
Priming movie product placements: New insights from a Cross-National case study	3
Interdependent self-construal and number of Twitter followers: consumer responses to alcohol industry corporate social responsibility (CSR) campaign on Twitter	3
Refining replacements. Validating a revised typology of visual metaphor using perceived processing fluency and aesthetic pleasure	3
Children’s vulnerability to advertising: an overview of four decades of research (1980s–2020s)	3
Generational advertising: literature review and practitioner insights on key pitfalls and implications	3
Cross-media advertising strategies and brand attitude: the role of cognitive load	3
Partitioning online experiential consumption increases subjective well-being during the times of uncertainty	3
Teenagers’ moral advertising literacy in an influencer marketing context	3
The adverse effects of mobile devices on willingness to donate and online fundraising outcomes	3
Effects of nostalgic messages on ad persuasiveness: a meta-analysis	3
Understanding East Asian consumers’ responses to inclusive beauty products in advertising	3
From green advertising to sustainable behavior: a systematic literature review through the lens of value-belief-norm framework	3
Music to the individual consumer’s ears: how and why does personalizing music in advertising enhance viewing duration and ad effectiveness?	3
Sexual ad appeals in social media: effects and influences of cultural difference and sexual self-schema	3
Examining the effects of addressable TV advertising on children and their parents	3

Call-to-action or inaction? Call-to-action buttons hurt in-feed social advertising	3
The value of future focus and experiential ad appeals in strengthening the effect of brand-pandemic fit on eWOM	3