International Journal of Advertising

Article	Citations
Like the dad in the ad: Testing a conceptual model for new fathers’ responses to dadvertisements	137
Exploring the effectiveness of digital manipulation disclosures for Instagram posts on source credibility and authenticity of social media influencers	110
Editorial: Hitting the mark with active agers: a call for more research on older consumers	97
Conspicuous and inconspicuous consumption of luxury goods in a digital world: implications for advertisers	69
Refining replacements. Validating a revised typology of visual metaphor using perceived processing fluency and aesthetic pleasure	66
When verbal metaphors become more persuasive: the interplay between goal orientation of ad claims and metaphor	60
Editorial: on Hideki Matsuyama and the need for more study of global brand equity	59
The value of future focus and experiential ad appeals in strengthening the effect of brand-pandemic fit on eWOM	57
When altruistic decisions shape egoistic motives: motivation shift in sequential charitable support	54
Understanding online users by segmenting their search keywords: empirical analysis from online auto insurance search advertising	53
Priming movie product placements: New insights from a Cross-National case study	51
Differences in advertising’s effectiveness across age groups	50
Commercial audience retention of television programs: measurement and prediction	48
Exploring how older women want to be portrayed in advertisements	41
Introduction to the special issue on the role of sustainability in advertising	39
The interaction effect of fashion retailer categories on sustainable labels: the role of perceived benefits, ambiguity, trust, and purchase intention	38
Invisible labors: U.S. advertising agencies’ race and ethnicity problem	37
Promoting eco-friendly advertising on social media: the fit between appeals and tie strength	35
Effects of nostalgic messages on ad persuasiveness: a meta-analysis	34
Female power portrayals in advertising	31
Visual attention paid to negative comments in cause-related posts: visual style and emotionality matter	28
Unique… like everyone else: effects and mechanisms of personalization appeals in recruitment advertising	27
Minimalism and advertising: a call for research	26
An international perspective of the academic-practitioner divide in advertising: an exploratory study into its causes and solutions	26
Ad typicality judgments in the processing of creative television ads	26

Editorial: Perspectives on advancing the advertising field for academics and practitioners. Celebrating 40 years of the International Journal of Advertising	23
The evolution of advertising research through four decades: a computational analysis of themes, topics and methods	23
The effects of mobile phone use motives on the intention to use location-based advertising: the mediating role of media affinity and perceived trust and risk	22
The adverse effects of mobile devices on willingness to donate and online fundraising outcomes	21
Introducing a special issue on advertising & corporate social responsibility	21
Reflections on the International Journal of Advertising on the journal’s history and first 40 years	20
Blending identity-specific depiction and activism advocacy in Black-centric health advertising on social media: intersectional health communication targeting Black cisgender heterosexual and Black LGB	18
Digging deeper on diversity and inclusion in Advertising research: a call to action	16
Sustainability communication	16
Introduction to the special issue on the future of advertising	16
If it is hard to understand, is it hard to be hooked? A meta-analysis of processing fluency and transportation	16
How to strategically disclose sponsored content on Instagram? The synergy effects of two types of sponsorship disclosures in influencer marketing	15
The role of relevancy in native advertising on social media	15
Smiling AI agents: How anthropomorphism and broad smiles increase charitable giving	15
Social media influencers helping the world? uncovering their advantages and tipping factors in cause-related marketing	15
Artificial intelligence ecosystems for marketing communications	14
From green advertising to greenwashing: content analysis of global corporations’ green advertising on social media	14
Call-to-action or inaction? Call-to-action buttons hurt in-feed social advertising	14
The effects of sponsorship disclosures, advertising knowledge, and message involvement in sponsored influencer posts	14
Assessing the relationship between gamified advertising and in-app purchases: a consumers’ benefits-based perspective	14
From anxiety to action: the role of eco-anxiety and eco-advertisement in promoting pollution escape tourism	14
Teenagers’ moral advertising literacy in an influencer marketing context	14
The order effects of humor and risk messaging strategies in public service advertisements: the moderating role of trust in science and mediating role of psychological reactance	14
Guest editorial to a special section on generational advertising research in the modern age	13
Dealing with intrusive ads: a study of which functionalities help consumers feel agency	12
Fostering consumer engagement during an omnipresent victim crisis: understanding the role of values in pandemic-themed advertising	12
Is unfit CSR novel? Exploring the impact of CSR knowledge, brand–cause fit, and perceived novelty on consumer response	12
The interactive effects of moral identity and humor on advertising evaluations: the mediating role of disgust	12
Ethnicity in advertising and millennials: the role of social identity and social distinctiveness	12
A comprehensive approach to the study of advertising execution and its effects	11
She’s my favorite YouTuber, so I watch ads on her channel: The interplay of parasocial interaction and YouTube ad knowledge on voluntary ad-watching	11
Sexual ad appeals in social media: effects and influences of cultural difference and sexual self-schema	11
Comments on “How digital innovation has changed marketing: the good, the bad, the ugly”	11
The development and testing of a pictogram signaling advertising in online videos	11
Do celebrities in advertisements matter? Familiar endorsers as an accelerator of gestural cues of persuasion	11
Engaging allies for better or worse: investigating the relationship between multiple-brand alliances and persuasion knowledge	10
Message assertiveness and price discounts: differences between hedonic and utilitarian consumption	10
Editorial: New Thoughts on Advertising’s Impact on Consumer Prices	10
No chance to fool young consumers when it comes to the environment: effects of false and compensation claims in airline advertising on perceived greenwashing	10
Examining the effects of addressable TV advertising on children and their parents	10
Cross-media advertising strategies and brand attitude: the role of cognitive load	10
Examining the effectiveness of public service announcements in encouraging pro-health behaviors: self-referent mental simulation and empowerment as mediators	9
Enduring consumer beliefs about advertising and mass media: implications for publicity and its impact	9
When endorsers behave badly: consumer self-expression and negative meaning transfer	8
Ad skipping, the ‘ad free internet’ and privacy: a call for research	8
The effects of brand trustworthiness and credibility on location-based advertising: moderating effects of privacy concern and social influence	8
Future needs in gender and LGBT advertising portrayals	8
Understanding East Asian consumers’ responses to inclusive beauty products in advertising	8
The impacts of donors’ perceived personal resource scarcity on their intentions to volunteer for low- and high-responsibility recipients: the mediating role of perceived social worth	8
Music to the individual consumer’s ears: how and why does personalizing music in advertising enhance viewing duration and ad effectiveness?	8

Comparing the effects of greenwashing claims in environmental airline advertising: perceived greenwashing, brand evaluation, and flight shame	7
The prevalence and portrayal of Asian Americans in advertising: a comparative content analysis over three decades	7
Finding gold at the end of the rainbowflag? Claim vagueness and presence of emotional imagery as factors to perceive rainbowwashing	7
Click, sign-up and purchase: consumer responses to real-time mobile promotions along the consumer decision journey	7
Sustainability advertising: literature review and framework for future research	7
Examining consumer reactions to sincere brands’ gratitude expressions: when a simple thank you just won’t do	7
Partitioning online experiential consumption increases subjective well-being during the times of uncertainty	7
#Instafame: exploring the endorsement effectiveness of influencers compared to celebrities	6
The future of advertising research in virtual, augmented, and extended realities	6
Digital transformation, online advertising, and consumer behaviour	6
Interdependent self-construal and number of Twitter followers: consumer responses to alcohol industry corporate social responsibility (CSR) campaign on Twitter	6
The role of theory of mind and edutainment messages in recognizing native advertising: a test of the CARE model	6
Altercast framing with assertive sustainability messages: how dominant brands can motivate non-green consumers	6
Digital advertising policy acceptance by out-of-home advertising firms: a combination of TAM and TOE framework	6
Non-fungible tokens (NFTs) as promotional devices: research needs and future projections	6
The effect of non-celebrity influencers’ perceived authenticity on social media advertising outcomes	6
Modeling and evaluating the effectiveness of AR advertising and the moderating role of personality traits	6
The effects of customer consumption goals on artificial intelligence driven recommendation agents: evidence from Stitch Fix	6
Α path to our heart: Visual metaphors and “white” space in advertising aesthetic pleasure	6
Sponsored consumer-generated advertising in the digital era: what prompts individuals to generate video ads, and what creative strategies do they adopt?	6
Understanding which cues people use to identify influencer marketing on Instagram: an eye tracking study and experiment	5
High hopes, hard falls: consumer expectations and reactions to AI-human collaboration in advertising	5
How do consumers choose to click ‘like’ on luxury ads in social media? Role of envy, number of likes, and culture	5
Diversity in the digital age: how consumers respond to diverse virtual influencers	5
How does persuasion knowledge differ between humanlike virtual influencers and human influencers?	5
The bilateral image flow in sponsorship: an extension of Prendergast, Paliwal, and Mazodier (2016)	5
The challenge to be different in influencer marketing: why and when negative meanings of influencers transfer to brands	5
How to accurately measure attention to video advertising	5
A little context, please! Understanding consumer responses to online advertising	5
Editorial: Advertising and small businesses: the need for more research	5
“False advertising, fact-checked” examining how social identification affects fact-checking of false advertisements	4
Audit and benchmarking of supermarket catalog composition in five countries	4
Cute but concerning: investigating the impact of portraying children in momfluencer content on engagement, advertising value and advertising effectiveness	4
The role of conspicuity: impact of social influencers on purchase decisions of luxury consumers	4
The rosy world of influencer marketing? Its bright and dark sides, and future research recommendations	4
Influence for social good: exploring the roles of influencer identity and comment section in Instagram-based LGBTQ-centric corporate social responsibility advertising	4
The impact of infectious disease cues on visual pattern-seeking	4
From green advertising to sustainable behavior: a systematic literature review through the lens of value-belief-norm framework	4
Examining the role of individuals’ perceptions of likelihood of sustained commitment in corporate-nonprofit partnership CSR advertisements	4
Generational advertising: literature review and practitioner insights on key pitfalls and implications	4
Advertising to inspire–inspiring to persuade: how factors related to the source, message, and audience affect the persuasive effectiveness of influencer advertising	4
Using the FCB grid to understand privacy concerns in social media advertising	4
Influencer advertising on Instagram: product-influencer fit and number of followers affect advertising outcomes and influencer evaluations via credibility and identification	3
How does personality affect perception of advertising messages? The Big Five model and advertising responses: a meta-analysis	3
Effects of disclosing ads on Instagram: the moderating impact of similarity to the influencer	3
The role of visual presentation in cause-related marketing message processing in social network sites: a case for sports brands	3
Crying victims deserve more? how victim image, facial expression, entitativity and victim story impact charity advertising persuasiveness	3
The role of social media followers’ agency in influencer marketing: a study based on the heuristic–systematic model of information processing	3
Effects of green messages in advertisements: a meta-analysis	3
Decoding demarketing advertising effects through the IMC lens: the role of earned and paid media	3
Research on advertising in the metaverse: a call to action	3
Managerial and organizational perspectives on online–offline integration within integrated marketing communication: toward a holistic conceptual framework	3
Sportswashing: exploiting sports to clean the dirty laundry	3
Facebook likes and corporate revenue: testing the consistency between attitude and behavior	3
Branded content and motivations for social media use as drivers of brand outcomes on social media: a cross-cultural study	3
The rise, growth, and future of branded content in the digital media landscape	3
The role of perceived freewill in crises of human-AI interaction: the mediating role of ethical responsibility of AI	3
Fear or humor? The effects of negatively framed visual hyperbole in advertising	3
Forty years of advertising research on health issues: past learnings and future perspectives	2
Blurring luxury: the mediating role of self-gifting in consumer acceptance of phygital shopping experiences	2
Social media advertising endorsement: the role of endorser type, message appeal and brand familiarity	2
Artificial intelligence, virtual and augmented reality, social media, online reviews, and influencers: a review of how service businesses use promotional devices and future research directions	2
Exploring user reactions to luxury brand videos on YouTube: a comparative study of influencers and brand-official channels	2
Scarcity in luxury brand digital communication: unveiling its effect on consumer perceptions	2
That uncanny valley of mind: when anthropomorphic AI agents disrupt personalized advertising	2
Debunking fake ad claims: the moderating role of gender	2
Realistic skin vs. flawless skin: explicating the appeal of retouch-free advertising among Chinese women	2
Digital transformation and advertising: insights from the 2020 ICAMA-KAS conference	2
Understanding Twitter conversations about artificial intelligence in advertising based on natural language processing	2
‘It’s my virtual space’: the effect of personalized advertising within social media	2
Rethinking the elderly consumers’ motivational shifts: the roles of time perception and goal orientation	2
Green consumer segmentation: consumer motivations for purchasing pro-environmental products	2
How mobile users respond to pre-roll skippable advertising differently than personal computer (PC) users: an analysis of individual-level clickstream data	2
Unveiling the drivers and outcomes of IMC capability: insights from consumer market companies in Pakistan	2
Conspicuous and inconspicuous consumption of luxury goods in a digital world: insights, implications, and future research directions	2
Effects of physical appearance of ad endorsers featured in gay-targeted ads, explained by endorser match-up and identification	2
Children’s vulnerability to advertising: an overview of four decades of research (1980s–2020s)	2
Sustainable fashion social media influencers and content creation calibration	2
When brands get real: the role of authenticity and electronic word-of-mouth in shaping consumer response to brands taking a stand	2
Social media influencer marketing: the role of influencer type, brand popularity, and consumers’ need for uniqueness	2

Is woke advertising necessarily woke-washing? How woke advertising and (mis)aligned corporate practices influence perceived woke-washing	2
Sex, race, and femininity: young Chinese females’ responses to lingerie advertising	2