OOIR: Observatory of International Research

Papers

(The H4-Index of International Journal of Advertising is 25. The table below lists those papers that are above that threshold based on CrossRef citation counts [max. 250 papers]. The publications cover those that have been published in the past four years, i.e., from 2021-02-01 to 2025-02-01.)

Article	Citations
Like the dad in the ad: Testing a conceptual model for new fathers’ responses to dadvertisements	137
Exploring the effectiveness of digital manipulation disclosures for Instagram posts on source credibility and authenticity of social media influencers	110
Editorial: Hitting the mark with active agers: a call for more research on older consumers	97
Conspicuous and inconspicuous consumption of luxury goods in a digital world: implications for advertisers	69
Refining replacements. Validating a revised typology of visual metaphor using perceived processing fluency and aesthetic pleasure	66
When verbal metaphors become more persuasive: the interplay between goal orientation of ad claims and metaphor	60
Editorial: on Hideki Matsuyama and the need for more study of global brand equity	59
The value of future focus and experiential ad appeals in strengthening the effect of brand-pandemic fit on eWOM	57
When altruistic decisions shape egoistic motives: motivation shift in sequential charitable support	54
Understanding online users by segmenting their search keywords: empirical analysis from online auto insurance search advertising	53
Priming movie product placements: New insights from a Cross-National case study	51
Differences in advertising’s effectiveness across age groups	50
Commercial audience retention of television programs: measurement and prediction	48
Exploring how older women want to be portrayed in advertisements	41
Introduction to the special issue on the role of sustainability in advertising	39
The interaction effect of fashion retailer categories on sustainable labels: the role of perceived benefits, ambiguity, trust, and purchase intention	38
Invisible labors: U.S. advertising agencies’ race and ethnicity problem	37
Promoting eco-friendly advertising on social media: the fit between appeals and tie strength	35
Effects of nostalgic messages on ad persuasiveness: a meta-analysis	34
Female power portrayals in advertising	31
Visual attention paid to negative comments in cause-related posts: visual style and emotionality matter	28
Unique… like everyone else: effects and mechanisms of personalization appeals in recruitment advertising	27
Minimalism and advertising: a call for research	26
An international perspective of the academic-practitioner divide in advertising: an exploratory study into its causes and solutions	26
Ad typicality judgments in the processing of creative television ads	26