Journal of Advertising Research

The statistics shown below contain data since 1 November 2018.
Basic Information
Publisher: WARC
Founded in: 1960
Homepage: http://www.journalofadvertisin...
Category: Communication
Rank:
• 39 / 94 in Communication

Authors per paper:
     Average: 3
     Median: 5
References per paper:
     Average: 62
     Median: 58

Journal Impact Factor (JIF) for Journal of Advertising Research:

  • 2021 Impact Factor: 3.031
  • 2020 Impact Factor: 3.154
  • 2019 Impact Factor: 2.169
  • 2018 Impact Factor: 1.969

Journal Interlinkages
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Latest papers
1
Aug
2022
Can a Whisper Boost Recall Of Video Advertisements?
Journal of Advertising Research
11
Jul
2022
How Consumers Process Unexpected Online Advertisements The Effects of Motion and Abrupt Onset On Consumers’ Attention and Attitude
Journal of Advertising Research
5
Jul
2022
Can Personalization or Creativity Reduce Banner Blindness? An Executive Functions Approach to Media And Creative Strategies
Journal of Advertising Research
6
Jun
2022
How Advertisements Mixing Black and White Actors Affect Consumer Intent
Journal of Advertising Research
2
Jun
2022
New Investigations Into Creativity, Data Sharing, and Influencers
Journal of Advertising Research
2
Jun
2022
What Makes Consumers Willing to Share Their Data in Addressable TV Advertising?
Journal of Advertising Research
24
May
2022
How Do Information Sources Shape Voters’ Political Views?
Journal of Advertising Research
24
May
2022
How Has the Digital Environment Affected Advertising Creativity?
Journal of Advertising Research

» See more papers from this journal.
Impactful Papers

Altmetric Attention Score: 124
How Measuring Consumer Conversations Can Reveal Advertising Performance
Journal of Advertising Research2019-12-09

Altmetric Attention Score: 11
Why Do Some Advertisements Get Shared More than Others?
Journal of Advertising Research2020-12-07

Altmetric Attention Score: 3
The Perceived Fit between Instagram Influencers and the Endorsed Brand
Journal of Advertising Research2019-08-29

Altmetric Attention Score: 3
What Do We Know About Social-Media Marketing?
Journal of Advertising Research2019-12-09

Altmetric Attention Score: 0
Can a Whisper Boost Recall Of Video Advertisements?
Journal of Advertising Research2022-08-01

Altmetric Attention Score: 0
Why Do People Choose To Multitask with Media?
Journal of Advertising Research2020-01-08

Altmetric Attention Score: 0
New Advances in Advertising Research
Journal of Advertising Research2021-03-03

Altmetric Attention Score: 0
Feminism and Advertising: Responses To Sexual Ads Featuring Women
Journal of Advertising Research2020-04-24


» See more trending works from this journal.
Recently cited by
2
Aug
2022
Music to the individual consumer’s ears: how and why does personalizing music in advertising enhance viewing duration and ad effectiveness?
International Journal of Advertising
1
Aug
2022
Making Ads Stick: Role of Metaphors in Improving Advertising Memory
Journal of Advertising
29
Jul
2022
Transformative Advertising Research: Reimagining the Future of Advertising
Journal of Advertising
20
Jul
2022
What should I believe? A conjoint analysis of the influence of message characteristics on belief in, perceived credibility of, and intent to share political posts
Journal of Communication
14
Jul
2022
Examining the Effects of Celebrity (Vs. Noncelebrity) Narratives on Opioid Addiction Prevention: Identification, Transportation, and the Moderating Role of Personal Relevance
Journal of Health Communication
Cited Half-Life

Cited publication years:

Cited median publication year:
2007

Scholars
Authors who recently published in Journal of Advertising Research:
Scholar Affiliation
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