Journal of Advertising Research

Papers
(The TQCC of Journal of Advertising Research is 4. The table below lists those papers that are above that threshold based on CrossRef citation counts [max. 250 papers]. The publications cover those that have been published in the past four years, i.e., from 2020-07-01 to 2024-07-01.)
ArticleCitations
What Drives Consumers To Engage with Influencers?26
A 60-Year Bibliographic Review Of the Journal of Advertising Research26
How Deepfakes and Artificial Intelligence Could Reshape the Advertising Industry24
Managing the Transparency Paradox Of Social-Media Influencer Disclosures15
The Importance of Consumer Engagement In Brand Heritage Advertising11
Understanding AI Advertising From the Consumer Perspective11
Why Do Some Advertisements Get Shared More than Others?10
A Scientometric Study Of the Journal of Advertising Research10
An Investigation of Androgyny and Sexual Orientation in Advertising8
Can a Whisper Boost Recall Of Video Advertisements?8
When Consumers Tune Out Advertising Messages8
Is Native Advertising Effective for Corporate Social Responsibility Messaging?7
Evaluating the Advertising Effectiveness Of Noncelebrity Endorsers7
When Brands Go Dark7
Analyzing Price Premiums In International Sponsorship Exchange7
How Anthropomorphized Brand Spokescharacters Affect Consumer Perceptions and Judgments6
How Do Information Sources Shape Voters’ Political Views?6
How Moment-to-Moment EEG Measures Enhance Ad Effectiveness Evaluation6
Exploring the Value Of Shoppable Live Advertising6
Can Personalization or Creativity Reduce Banner Blindness?5
An Investigation Into Slogan Design On Creating Slogan–Brand Alignment5
How Has the Digital Environment Affected Advertising Creativity?5
The Impact of Source Effects on the Evaluation of Music for Advertising5
Accounting for Causality When Measuring Sales Lift from Television Advertising5
A Comparison of Social Media Influencers’ KPI Patterns across Platforms5
Strategies for More Effective Six-Second Video Advertisements4
A Guide to Graphic Design For Functional versus Experiential Ads4
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