Journal of Advertising Research

Papers
(The TQCC of Journal of Advertising Research is 5. The table below lists those papers that are above that threshold based on CrossRef citation counts [max. 250 papers]. The publications cover those that have been published in the past four years, i.e., from 2020-04-01 to 2024-04-01.)
ArticleCitations
LGBTQ Imagery in Advertising45
A 60-Year Bibliographic Review Of the Journal of Advertising Research24
What Drives Consumers To Engage with Influencers?19
How Deepfakes and Artificial Intelligence Could Reshape the Advertising Industry19
Effects of Nonstereotyped Occupational Gender Role Portrayal in Advertising16
Can Advertisers Overcome Consumer Qualms with Virtual Reality?12
Managing the Transparency Paradox Of Social-Media Influencer Disclosures12
Updating the Foote, Cone & Belding Grid11
Why Do Some Advertisements Get Shared More than Others?10
Understanding AI Advertising From the Consumer Perspective10
A Scientometric Study Of the Journal of Advertising Research10
The Importance of Consumer Engagement In Brand Heritage Advertising9
Effectiveness and Efficiency of TV’s Brand-Building Power: A Historical Review8
Feminism and Advertising: Responses To Sexual Ads Featuring Women7
When Consumers Tune Out Advertising Messages6
An Investigation of Androgyny and Sexual Orientation in Advertising6
How Anthropomorphized Brand Spokescharacters Affect Consumer Perceptions and Judgments6
Can a Whisper Boost Recall Of Video Advertisements?6
When Brands Go Dark6
How Moment-to-Moment EEG Measures Enhance Ad Effectiveness Evaluation5
Exploring the Value Of Shoppable Live Advertising5
Evaluating the Advertising Effectiveness Of Noncelebrity Endorsers5
Analyzing Price Premiums In International Sponsorship Exchange5
Is Native Advertising Effective for Corporate Social Responsibility Messaging?5
How Has the Digital Environment Affected Advertising Creativity?5
How Do Information Sources Shape Voters’ Political Views?5
The Impact of Source Effects on the Evaluation of Music for Advertising5
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