OOIR: Observatory of International Research

Papers

(The TQCC of Journal of Advertising Research is 3. The table below lists those papers that are above that threshold based on CrossRef citation counts [max. 250 papers]. The publications cover those that have been published in the past four years, i.e., from 2020-11-01 to 2024-11-01.)

Article	Citations
How Deepfakes and Artificial Intelligence Could Reshape the Advertising Industry	31
A 60-Year Bibliographic Review Of the Journal of Advertising Research	28
What Drives Consumers To Engage with Influencers?	28
Managing the Transparency Paradox Of Social-Media Influencer Disclosures	20
The Importance of Consumer Engagement In Brand Heritage Advertising	15
Understanding AI Advertising From the Consumer Perspective	14
Why Do Some Advertisements Get Shared More than Others?	10
A Scientometric Study Of the Journal of Advertising Research	10
When Brands Go Dark	8
When Consumers Tune Out Advertising Messages	8
Can a Whisper Boost Recall Of Video Advertisements?	8
An Investigation of Androgyny and Sexual Orientation in Advertising	8
A Comparison of Social Media Influencers’ KPI Patterns across Platforms	7
Exploring the Value Of Shoppable Live Advertising	7
How Anthropomorphized Brand Spokescharacters Affect Consumer Perceptions and Judgments	7
Evaluating the Advertising Effectiveness Of Noncelebrity Endorsers	7
How Moment-to-Moment EEG Measures Enhance Ad Effectiveness Evaluation	7
Managing Creativity in the Age Of Data-Driven Marketing Communication	6
How Do Information Sources Shape Voters’ Political Views?	6
How Advertisements Mixing Black and White Actors Affect Consumer Intent	6
Can Personalization or Creativity Reduce Banner Blindness?	5
An Investigation Into Slogan Design On Creating Slogan–Brand Alignment	5
How Has the Digital Environment Affected Advertising Creativity?	5
Accounting for Causality When Measuring Sales Lift from Television Advertising	5
Strategies for More Effective Six-Second Video Advertisements	5

A Guide to Graphic Design For Functional versus Experiential Ads	4
How Male Consumers Respond to “Enlightened Manvertising” Campaigns	3
Are Brands Wasting Money On Sport Sponsorships?	3
The Impact of Fusion Metaphors in Health Appeals on Consumer Attitudes	3
Disruptive versus Nondisruptive Advertising In Online Streaming Video Services	3
How to Shape Consumer Reaction to Corporate Environmental Communications	3
Why Casting Older Female Models Is Good for Advertising	3
Are Consumers Moved by a Crying Tree Or a Smiling Forest?	3