Journal of Advertising Research

Papers
(The TQCC of Journal of Advertising Research is 7. The table below lists those papers that are above that threshold based on CrossRef citation counts [max. 250 papers]. The publications cover those that have been published in the past four years, i.e., from 2022-08-01 to 2026-08-01.)
ArticleCitations
Cross-Funnel Synergistic Effects in Media: An Estimation and Optimization Model for a CPG Firm129
How Virtual Mirrors in Advertising Influence Attitudes about Beauty Products32
Optimal Rules for Advertising Budget Allocation Across Movie Versions Marketed in Sequential Distribution Stages29
Can a Whisper Boost Recall Of Video Advertisements?28
How Deepfakes and Artificial Intelligence Could Reshape the Advertising Industry25
How Do Advertising Agencies Respond to Incentives?: Perceptions of Creativity in Competitive Account Reviews and Pay-for-Performance Compensation23
How Co-Viewing Influences Attention to TV Ads and Programs Across Connected TV (CTV) and Linear TV: The Moderating Roles of Co-Viewing Time and Content Duration18
The JAR 2024 List of Research Priorities18
How Brand Managers Can Maximize Engagement with ASMR YouTube Content18
Consumer Reactions to Product-Model Relative Size and Product Category in Print Advertisements: How Product-Model Relative Size and Product Category in Advertisements Influence Consumer Evaluations18
The Influence of Perceived Truth of Campaign Messages on Vote Choice: Does Truth Matter When Industries Battle Opponents Over Policy Issues?17
The Arousal Effect: How Influencers’ High-Arousal Language Boosts Purchase Intention for Self-Improvement Products17
The Power of Digital Creators: Bridging Industry and Academic Research on Creator-Driven Marketing Strategies16
How Does Interacting with AI Versus Human Agents Influence Consumer Identity-Based Choices? The Roles of Distinctiveness and Assimilation Motives16
Do Customer Ratings Influence Consumers Who Have Already Experienced a Product?15
When AI Doesn’t Sell Prada: Why Using AI-Generated Advertisements Backfires for Luxury Brands15
Do Consumers Prefer Sad Faces On Eco-Friendly Products?15
Explication of the Virtual Influencer Ecosystem15
Can We Turn ASMR Experiences Into Advertising?12
An Investigation of How and Why Organizations Enact Greenhushing12
Why Casting Older Female Models Is Good for Advertising11
Do Virtual Influencers Work for Luxury Brands? How Influencer Type and Message Appeal Shape Consumer Responses Through Schema Congruity11
Sponsorship Disclosure in Virtual Influencer Marketing: Assessing Users’ Sentiment and Engagement Toward Virtual Influencer Endorsements11
Immersive Advertising—A Review and Research Agenda11
Designing AI Agents for New Product Endorsement: Do Human-Like or Cartoon-Like AI-Generated Endorsers Evoke More Positive Ad Engagement from Consumers?10
How Does Binge-Watching Behavior Affect Advertising and Video-on-Demand Platforms? Ad Intrusiveness, Irritation and Attitudes Via the Psychological Reactance Theory Lens10
Shockingly Offensive: The Deliberate Use of Slurs in Prosocial Advertising10
How Temporal Loss Framing in Promotions Shapes Purchase Intention: From Missed Opportunities to Action10
An Examination of Digital Accessibility Within Social Media Platforms10
How Advertising Expenditures Affect Consumers’ Perceptions of Quality9
Ready or Not, Generative AI Is Here to Stay9
How to Persuade Consumers to Engage with Calls-to-Action in Brand Content: Assessing CTA Compliance Intention via Psychological Reactance and Emoji as Moderator8
What Drives Advertisers Toward or Away From Immersive Virtual Spaces?8
The Limits of Brand Heritage in Luxury Advertising: Why Heritage-Based Storytelling May Fail for Certain Luxury Products8
The Effects of Dialect Wording on Advertisement Recall: How Brands Can Use Dialect Advertising to Deepen Their Connection with Consumers7
Where to Next?7
Effects of Offline Versus Online Promotional Media on Consumer Response7
How Is Influencer Follower Size Related to Brand Responses?7
Examining Consumer Appraisals of Deepfake Advertising and Disclosure: Show Deepfakes as “Real Life” or Say They’re “Just Fantasy”?7
How Music Tempo Influences Consumer Preferences for Advertising with Different Regulatory Focuses: Shopping in Jumping Tempo7
Foreign versus Local Consumer Culture Positioning when Entering Foreign Markets7
Purpose Advertising and the Credibility Gap7
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