Journal of Advertising Research

Papers
(The TQCC of Journal of Advertising Research is 6. The table below lists those papers that are above that threshold based on CrossRef citation counts [max. 250 papers]. The publications cover those that have been published in the past four years, i.e., from 2022-05-01 to 2026-05-01.)
ArticleCitations
Cross-Funnel Synergistic Effects in Media: An Estimation and Optimization Model for a CPG Firm114
Optimal Rules for Advertising Budget Allocation Across Movie Versions Marketed in Sequential Distribution Stages24
How Virtual Mirrors in Advertising Influence Attitudes about Beauty Products23
Can a Whisper Boost Recall Of Video Advertisements?18
The JAR 2024 List of Research Priorities17
How Deepfakes and Artificial Intelligence Could Reshape the Advertising Industry17
How Co-Viewing Influences Attention to TV Ads and Programs Across Connected TV (CTV) and Linear TV: The Moderating Roles of Co-Viewing Time and Content Duration15
How Brand Managers Can Maximize Engagement with ASMR YouTube Content15
Consumer Reactions to Product-Model Relative Size and Product Category in Print Advertisements: How Product-Model Relative Size and Product Category in Advertisements Influence Consumer Evaluations14
How Does Interacting with AI Versus Human Agents Influence Consumer Identity-Based Choices? The Roles of Distinctiveness and Assimilation Motives13
Explication of the Virtual Influencer Ecosystem13
When AI Doesn’t Sell Prada: Why Using AI-Generated Advertisements Backfires for Luxury Brands13
The Influence of Perceived Truth of Campaign Messages on Vote Choice: Does Truth Matter When Industries Battle Opponents Over Policy Issues?13
The Arousal Effect: How Influencers’ High-Arousal Language Boosts Purchase Intention for Self-Improvement Products13
How Do Advertising Agencies Respond to Incentives?: Perceptions of Creativity in Competitive Account Reviews and Pay-for-Performance Compensation13
Sponsorship Disclosure in Virtual Influencer Marketing: Assessing Users’ Sentiment and Engagement Toward Virtual Influencer Endorsements12
Do Consumers Prefer Sad Faces On Eco-Friendly Products?12
Do Customer Ratings Influence Consumers Who Have Already Experienced a Product?12
An Investigation of How and Why Organizations Enact Greenhushing11
Can We Turn ASMR Experiences Into Advertising?11
Immersive Advertising—A Review and Research Agenda11
Designing AI Agents for New Product Endorsement: Do Human-Like or Cartoon-Like AI-Generated Endorsers Evoke More Positive Ad Engagement from Consumers?9
Ready or Not, Generative AI Is Here to Stay9
Why Casting Older Female Models Is Good for Advertising9
Shockingly Offensive: The Deliberate Use of Slurs in Prosocial Advertising9
What Drives Advertisers Toward or Away From Immersive Virtual Spaces?8
The Effects of Dialect Wording on Advertisement Recall: How Brands Can Use Dialect Advertising to Deepen Their Connection with Consumers8
An Examination of Digital Accessibility Within Social Media Platforms8
How Advertising Expenditures Affect Consumers’ Perceptions of Quality8
How Does Binge-Watching Behavior Affect Advertising and Video-on-Demand Platforms? Ad Intrusiveness, Irritation and Attitudes Via the Psychological Reactance Theory Lens8
How to Persuade Consumers to Engage with Calls-to-Action in Brand Content: Assessing CTA Compliance Intention via Psychological Reactance and Emoji as Moderator8
Foreign versus Local Consumer Culture Positioning when Entering Foreign Markets7
The Limits of Brand Heritage in Luxury Advertising: Why Heritage-Based Storytelling May Fail for Certain Luxury Products7
How to Use the Power of Advertising To Enhance Social Good7
How Music Tempo Influences Consumer Preferences for Advertising with Different Regulatory Focuses: Shopping in Jumping Tempo7
Examining Consumer Appraisals of Deepfake Advertising and Disclosure: Show Deepfakes as “Real Life” or Say They’re “Just Fantasy”?7
How Is Influencer Follower Size Related to Brand Responses?7
Effects of Offline Versus Online Promotional Media on Consumer Response6
Purpose Advertising and the Credibility Gap6
Does Childhood Exposure to a Brand Improve Brand Name Recognition?6
Where to Next?6
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