Journal of Advertising Research

(The TQCC of Journal of Advertising Research is 4. The table below lists those papers that are above that threshold based on CrossRef citation counts [max. 250 papers]. The publications cover those that have been published in the past four years, i.e., from 2020-06-01 to 2024-06-01.)
A 60-Year Bibliographic Review Of the Journal of Advertising Research25
What Drives Consumers To Engage with Influencers?24
How Deepfakes and Artificial Intelligence Could Reshape the Advertising Industry23
Managing the Transparency Paradox Of Social-Media Influencer Disclosures15
Can Advertisers Overcome Consumer Qualms with Virtual Reality?13
Updating the Foote, Cone & Belding Grid12
The Importance of Consumer Engagement In Brand Heritage Advertising11
Understanding AI Advertising From the Consumer Perspective10
A Scientometric Study Of the Journal of Advertising Research10
Why Do Some Advertisements Get Shared More than Others?10
Effectiveness and Efficiency of TV’s Brand-Building Power: A Historical Review8
When Consumers Tune Out Advertising Messages8
An Investigation of Androgyny and Sexual Orientation in Advertising7
Evaluating the Advertising Effectiveness Of Noncelebrity Endorsers7
Can a Whisper Boost Recall Of Video Advertisements?7
When Brands Go Dark7
How Anthropomorphized Brand Spokescharacters Affect Consumer Perceptions and Judgments6
Exploring the Value Of Shoppable Live Advertising6
Analyzing Price Premiums In International Sponsorship Exchange6
Is Native Advertising Effective for Corporate Social Responsibility Messaging?6
How Moment-to-Moment EEG Measures Enhance Ad Effectiveness Evaluation5
How Has the Digital Environment Affected Advertising Creativity?5
The Impact of Source Effects on the Evaluation of Music for Advertising5
A Comparison of Social Media Influencers’ KPI Patterns across Platforms5
How Do Information Sources Shape Voters’ Political Views?5
Accounting for Causality When Measuring Sales Lift from Television Advertising5
Can Personalization or Creativity Reduce Banner Blindness?4
A Guide to Graphic Design For Functional versus Experiential Ads4
Strategies for More Effective Six-Second Video Advertisements4