Journal of Advertising Research

Papers
(The H4-Index of Journal of Advertising Research is 15. The table below lists those papers that are above that threshold based on CrossRef citation counts [max. 250 papers]. The publications cover those that have been published in the past four years, i.e., from 2022-08-01 to 2026-08-01.)
ArticleCitations
Cross-Funnel Synergistic Effects in Media: An Estimation and Optimization Model for a CPG Firm129
How Virtual Mirrors in Advertising Influence Attitudes about Beauty Products32
Optimal Rules for Advertising Budget Allocation Across Movie Versions Marketed in Sequential Distribution Stages29
Can a Whisper Boost Recall Of Video Advertisements?28
How Deepfakes and Artificial Intelligence Could Reshape the Advertising Industry25
How Do Advertising Agencies Respond to Incentives?: Perceptions of Creativity in Competitive Account Reviews and Pay-for-Performance Compensation23
The JAR 2024 List of Research Priorities18
How Brand Managers Can Maximize Engagement with ASMR YouTube Content18
Consumer Reactions to Product-Model Relative Size and Product Category in Print Advertisements: How Product-Model Relative Size and Product Category in Advertisements Influence Consumer Evaluations18
How Co-Viewing Influences Attention to TV Ads and Programs Across Connected TV (CTV) and Linear TV: The Moderating Roles of Co-Viewing Time and Content Duration18
The Influence of Perceived Truth of Campaign Messages on Vote Choice: Does Truth Matter When Industries Battle Opponents Over Policy Issues?17
The Arousal Effect: How Influencers’ High-Arousal Language Boosts Purchase Intention for Self-Improvement Products17
The Power of Digital Creators: Bridging Industry and Academic Research on Creator-Driven Marketing Strategies16
How Does Interacting with AI Versus Human Agents Influence Consumer Identity-Based Choices? The Roles of Distinctiveness and Assimilation Motives16
Do Customer Ratings Influence Consumers Who Have Already Experienced a Product?15
When AI Doesn’t Sell Prada: Why Using AI-Generated Advertisements Backfires for Luxury Brands15
Do Consumers Prefer Sad Faces On Eco-Friendly Products?15
Explication of the Virtual Influencer Ecosystem15
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