Journal of Advertising Research

Papers
(The H4-Index of Journal of Advertising Research is 14. The table below lists those papers that are above that threshold based on CrossRef citation counts [max. 250 papers]. The publications cover those that have been published in the past four years, i.e., from 2022-06-01 to 2026-06-01.)
ArticleCitations
Optimal Rules for Advertising Budget Allocation Across Movie Versions Marketed in Sequential Distribution Stages115
Cross-Funnel Synergistic Effects in Media: An Estimation and Optimization Model for a CPG Firm28
How Virtual Mirrors in Advertising Influence Attitudes about Beauty Products23
How Deepfakes and Artificial Intelligence Could Reshape the Advertising Industry20
Can a Whisper Boost Recall Of Video Advertisements?19
The JAR 2024 List of Research Priorities18
Consumer Reactions to Product-Model Relative Size and Product Category in Print Advertisements: How Product-Model Relative Size and Product Category in Advertisements Influence Consumer Evaluations17
How Do Advertising Agencies Respond to Incentives?: Perceptions of Creativity in Competitive Account Reviews and Pay-for-Performance Compensation17
How Co-Viewing Influences Attention to TV Ads and Programs Across Connected TV (CTV) and Linear TV: The Moderating Roles of Co-Viewing Time and Content Duration16
How Brand Managers Can Maximize Engagement with ASMR YouTube Content15
The Influence of Perceived Truth of Campaign Messages on Vote Choice: Does Truth Matter When Industries Battle Opponents Over Policy Issues?14
How Does Interacting with AI Versus Human Agents Influence Consumer Identity-Based Choices? The Roles of Distinctiveness and Assimilation Motives14
The Arousal Effect: How Influencers’ High-Arousal Language Boosts Purchase Intention for Self-Improvement Products14
Explication of the Virtual Influencer Ecosystem14
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