Journal of Advertising Research

Papers
(The H4-Index of Journal of Advertising Research is 10. The table below lists those papers that are above that threshold based on CrossRef citation counts [max. 250 papers]. The publications cover those that have been published in the past four years, i.e., from 2021-09-01 to 2025-09-01.)
ArticleCitations
Optimal Rules for Advertising Budget Allocation Across Movie Versions Marketed in Sequential Distribution Stages79
Can a Whisper Boost Recall Of Video Advertisements?46
Cross-Funnel Synergistic Effects in Media: An Estimation and Optimization Model for a CPG Firm42
How Virtual Mirrors in Advertising Influence Attitudes about Beauty Products20
How Deepfakes and Artificial Intelligence Could Reshape the Advertising Industry17
How Brand Managers Can Maximize Engagement with ASMR YouTube Content14
Consumer Reactions to Product-Model Relative Size and Product Category in Print Advertisements: How Product-Model Relative Size and Product Category in Advertisements Influence Consumer Evaluations13
How Do Advertising Agencies Respond to Incentives?: Perceptions of Creativity in Competitive Account Reviews and Pay-for-Performance Compensation12
Explication of the Virtual Influencer Ecosystem10
The Influence of Perceived Truth of Campaign Messages on Vote Choice: Does Truth Matter When Industries Battle Opponents Over Policy Issues?10
The JAR 2024 List of Research Priorities10
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