Journal of Advertising Research

Papers
(The H4-Index of Journal of Advertising Research is 9. The table below lists those papers that are above that threshold based on CrossRef citation counts [max. 250 papers]. The publications cover those that have been published in the past four years, i.e., from 2021-06-01 to 2025-06-01.)
ArticleCitations
How Virtual Mirrors in Advertising Influence Attitudes about Beauty Products64
Can a Whisper Boost Recall Of Video Advertisements?44
Optimal Rules for Advertising Budget Allocation Across Movie Versions Marketed in Sequential Distribution Stages38
How Deepfakes and Artificial Intelligence Could Reshape the Advertising Industry17
How Cutting-Edge Research on Advertising And Branding Builds Customer Engagement13
How Brand Managers Can Maximize Engagement with ASMR YouTube Content13
How Do Advertising Agencies Respond to Incentives?: Perceptions of Creativity in Competitive Account Reviews and Pay-for-Performance Compensation12
The JAR 2024 List of Research Priorities11
Can We Turn ASMR Experiences Into Advertising?9
The Influence of Perceived Truth of Campaign Messages on Vote Choice: Does Truth Matter When Industries Battle Opponents Over Policy Issues?9
When AI Doesn’t Sell Prada: Why Using AI-Generated Advertisements Backfires for Luxury Brands9
Do Customer Ratings Influence Consumers Who Have Already Experienced a Product?9
Explication of the Virtual Influencer Ecosystem9
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