Journal of Advertising Research

Papers
(The H4-Index of Journal of Advertising Research is 8. The table below lists those papers that are above that threshold based on CrossRef citation counts [max. 250 papers]. The publications cover those that have been published in the past four years, i.e., from 2020-11-01 to 2024-11-01.)
ArticleCitations
How Deepfakes and Artificial Intelligence Could Reshape the Advertising Industry31
A 60-Year Bibliographic Review Of the Journal of Advertising Research28
What Drives Consumers To Engage with Influencers?28
Managing the Transparency Paradox Of Social-Media Influencer Disclosures20
The Importance of Consumer Engagement In Brand Heritage Advertising15
Understanding AI Advertising From the Consumer Perspective14
Why Do Some Advertisements Get Shared More than Others?10
A Scientometric Study Of the Journal of Advertising Research10
When Consumers Tune Out Advertising Messages8
Can a Whisper Boost Recall Of Video Advertisements?8
An Investigation of Androgyny and Sexual Orientation in Advertising8
When Brands Go Dark8
0.031420946121216