Journal of Advertising Research

Papers
(The H4-Index of Journal of Advertising Research is 10. The table below lists those papers that are above that threshold based on CrossRef citation counts [max. 250 papers]. The publications cover those that have been published in the past four years, i.e., from 2020-04-01 to 2024-04-01.)
ArticleCitations
LGBTQ Imagery in Advertising45
A 60-Year Bibliographic Review Of the Journal of Advertising Research24
What Drives Consumers To Engage with Influencers?19
How Deepfakes and Artificial Intelligence Could Reshape the Advertising Industry19
Effects of Nonstereotyped Occupational Gender Role Portrayal in Advertising16
Can Advertisers Overcome Consumer Qualms with Virtual Reality?12
Managing the Transparency Paradox Of Social-Media Influencer Disclosures12
Updating the Foote, Cone & Belding Grid11
Understanding AI Advertising From the Consumer Perspective10
A Scientometric Study Of the Journal of Advertising Research10
Why Do Some Advertisements Get Shared More than Others?10
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