Journal of Advertising Research

Papers
(The H4-Index of Journal of Advertising Research is 8. The table below lists those papers that are above that threshold based on CrossRef citation counts [max. 250 papers]. The publications cover those that have been published in the past four years, i.e., from 2020-07-01 to 2024-07-01.)
ArticleCitations
A 60-Year Bibliographic Review Of the Journal of Advertising Research26
What Drives Consumers To Engage with Influencers?26
How Deepfakes and Artificial Intelligence Could Reshape the Advertising Industry24
Managing the Transparency Paradox Of Social-Media Influencer Disclosures15
Understanding AI Advertising From the Consumer Perspective11
The Importance of Consumer Engagement In Brand Heritage Advertising11
A Scientometric Study Of the Journal of Advertising Research10
Why Do Some Advertisements Get Shared More than Others?10
When Consumers Tune Out Advertising Messages8
An Investigation of Androgyny and Sexual Orientation in Advertising8
Can a Whisper Boost Recall Of Video Advertisements?8
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