OOIR: Observatory of International Research

Papers

(The median citation count of Journal of Advertising Research is 1. The table below lists those papers that are above that threshold based on CrossRef citation counts [max. 250 papers]. The publications cover those that have been published in the past four years, i.e., from 2020-11-01 to 2024-11-01.)

Article	Citations
How Deepfakes and Artificial Intelligence Could Reshape the Advertising Industry	31
A 60-Year Bibliographic Review Of the Journal of Advertising Research	28
What Drives Consumers To Engage with Influencers?	28
Managing the Transparency Paradox Of Social-Media Influencer Disclosures	20
The Importance of Consumer Engagement In Brand Heritage Advertising	15
Understanding AI Advertising From the Consumer Perspective	14
A Scientometric Study Of the Journal of Advertising Research	10
Why Do Some Advertisements Get Shared More than Others?	10
Can a Whisper Boost Recall Of Video Advertisements?	8
An Investigation of Androgyny and Sexual Orientation in Advertising	8
When Brands Go Dark	8
When Consumers Tune Out Advertising Messages	8
Evaluating the Advertising Effectiveness Of Noncelebrity Endorsers	7
How Moment-to-Moment EEG Measures Enhance Ad Effectiveness Evaluation	7
A Comparison of Social Media Influencers’ KPI Patterns across Platforms	7
Exploring the Value Of Shoppable Live Advertising	7
How Anthropomorphized Brand Spokescharacters Affect Consumer Perceptions and Judgments	7
How Advertisements Mixing Black and White Actors Affect Consumer Intent	6
Managing Creativity in the Age Of Data-Driven Marketing Communication	6
How Do Information Sources Shape Voters’ Political Views?	6
How Has the Digital Environment Affected Advertising Creativity?	5
Accounting for Causality When Measuring Sales Lift from Television Advertising	5
Strategies for More Effective Six-Second Video Advertisements	5
Can Personalization or Creativity Reduce Banner Blindness?	5
An Investigation Into Slogan Design On Creating Slogan–Brand Alignment	5

A Guide to Graphic Design For Functional versus Experiential Ads	4
Disruptive versus Nondisruptive Advertising In Online Streaming Video Services	3
How to Shape Consumer Reaction to Corporate Environmental Communications	3
Why Casting Older Female Models Is Good for Advertising	3
Are Consumers Moved by a Crying Tree Or a Smiling Forest?	3
How Male Consumers Respond to “Enlightened Manvertising” Campaigns	3
Are Brands Wasting Money On Sport Sponsorships?	3
The Impact of Fusion Metaphors in Health Appeals on Consumer Attitudes	3
Purpose Advertising And the Credibility Gap	2
Can Marijuana Counter-Marketing Prevent Underage Use?	2
Do Sport Sponsorship Announcements Help Or Hurt Rival Sponsors’ Market Values?	2
What Makes Consumers Willing to Share Their Data in Addressable TV Advertising?	2
Cause-Related Marketing Advertising Formats on Nonprofit Websites	2
Consumer Recall and Recognition Of Co-Appearing Brands in TV Media	2
The Effects of Context Congruence On Ad Persuasiveness in e-Magazines	2
Ready or Not, Generative AI Is Here to Stay	2
Can We Turn ASMR Experiences Into Advertising?	2
Advertising Message Impact on Consumers: How to Enhance Positive Affect	2
The Impact of Victims’ Imagery On Charity Crowdfunding Campaigns	2
The Role of Faraway Fans In Sporting Event Sponsorship	2
Why the Experiential View Is Vital To Marketing Communications Research Now	1
How Does Retargeting Work For Different Gen Z Mobile Users?	1
How Consumers Process Unexpected Online Advertisements	1
The Advertisement Puts Me Down, But I Like It	1
How the Brand–Endorser Origin Shapes Brand Attitudes and Purchase Intentions	1
New Insights in Advertising Strategy	1
When and Why Are Consumers Willing To Help For-Profit Companies in Distress?	1
Is Your Brand Protected?	1
Do Consumers Prefer Sad Faces On Eco-Friendly Products?	1
Do Customer Ratings Influence Consumers Who Have Already Experienced a Product?	1
Does Childhood Exposure to a Brand Improve Brand Name Recognition?	1
How Cutting-Edge Research on Advertising And Branding Builds Customer Engagement	1
Introducing 2023JARResearch Priorities	1
A Guide to Getting Published In theJournal of Advertising Research	1
New Investigations Into Creativity, Data Sharing, and Influencers	1
How the Impact of Social Media Influencer Disclosures Changes over Time	1
How to Use a Spokesperson’s Smile Effectively	1
Broadened JAR Focus to Support Advertising Practitioners and Scholars	1