Marketing Theory

Journal Metrics
(Based on the publications from the last 4 years)
(from 2019-11-01 to roughly 2023-11-01)
Number of papers151
H4-Index13
TQCC6
Average citations4.212
Median citations2
Impact Factor3.476 (based on Web of Science 2021)
Twitter@MktgTheory_news (ca. 2589 followers)
Categories & Ranks
Metric:
(Based on the publications from the last 4 years)
Most cited by this journal
(Based on citations to the other journals in the most recent 30 papers in this journal, at least if metadata about citations were available; last updated 2022-11-25)
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