Marketing Theory

Papers
(The H4-Index of Marketing Theory is 13. The table below lists those papers that are above that threshold based on CrossRef citation counts [max. 250 papers]. The publications cover those that have been published in the past four years, i.e., from 2020-11-01 to 2024-11-01.)
ArticleCitations
Value co-destruction: Review and conceptualization of interactive value formation63
How advertising got ‘woke’: The institutional role of advertising in the emergence of gender progressive market logics and practices32
The broadening boundaries of materialism28
Something old, something new: Enabled theory building in qualitative marketing research27
Bleak signs of our times: Descent into ‘Terminal Marketing’19
Machines driving machines: Deleuze and Guattari’s asignifying unconscious18
Landing in affective atmospheres16
Understanding value creation in digital context: An empirical investigation of B2B16
The ethical consumption cap and mean market morality16
Post-postmodern consumer authenticity, shantay you stay or sashay away? A netnography of RuPaul’s Drag Race fans16
Hierarchies of knowledge about intersectionality in marketing theory and practice15
Object-oriented marketing theory15
See finish! Scunnered!! A vernacular critique of hierarchies of knowledge in marketing13
Epistemic in/justice: Towards ‘Other’ ways of knowing13
High-fidelity consumption and the claustropolitan structure of feeling13
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