Marketing Theory

Papers
(The H4-Index of Marketing Theory is 13. The table below lists those papers that are above that threshold based on CrossRef citation counts [max. 250 papers]. The publications cover those that have been published in the past four years, i.e., from 2020-04-01 to 2024-04-01.)
ArticleCitations
Value co-destruction: Review and conceptualization of interactive value formation45
(Re)thinking place atmospheres in marketing theory28
How advertising got ‘woke’: The institutional role of advertising in the emergence of gender progressive market logics and practices26
Lunch of the last human: Nutritionally complete food and the fantasies of market-based progress24
Enchantment and perpetual desire: Theorizing disenchanted enchantment and technology adoption23
The broadening boundaries of materialism23
Something old, something new: Enabled theory building in qualitative marketing research19
The haunting specter of retro consumption18
Machines driving machines: Deleuze and Guattari’s asignifying unconscious16
From goods-dominant logic to service-dominant logic? Service, service capitalism and service socialism15
Understanding value creation in digital context: An empirical investigation of B2B15
“Something is missing”: Melancholia and belonging in collective consumption14
Bleak signs of our times: Descent into ‘Terminal Marketing’14
The value in de-emphasizing structure in liquidity13
(Wo)men on top? Postfeminist contradictions in young women’s sexual narratives13
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