Marketing Theory

Papers
(The H4-Index of Marketing Theory is 13. The table below lists those papers that are above that threshold based on CrossRef citation counts [max. 250 papers]. The publications cover those that have been published in the past four years, i.e., from 2021-02-01 to 2025-02-01.)
ArticleCitations
How platformisation shapes sports betting consumption practices and implications for harm37
Special section – The moral legitimatisation of money and debt in consumer society30
Platformised possessions and relational labour29
Stakeholder perspectives on fairness in the marketplace: Empirical evidence from the Kenyan alcohol market25
The role of institutions in non-Western contexts in reinforcing West-centric knowledge hierarchies: Towards more self-reflexivity in marketing and consumer research21
Bullshit consumption: What lockdowns tell us about work-and-spend lives and care-full alternatives19
Why do crowds cause trouble? Exploring affective instability in collectivity18
Introduction to the special section: Tribal marketing after Covid17
Immersive imaginative hedonism: Daydreaming as experiential ‘consumption’17
Market legitimation in countercultural market change16
A diamond in the rough: Inauthenticity and Gems TV15
Church advertising and the marketization of religious hegemony15
Market mutton dressed as ÜberLamb: Diagnosing the commodification of self-overcoming13
Splashing in deep waters of theory: A commentary section on Sandberg and Alvesson’s (2020) “Meanings of theory”13
Extricating the concept of linking value from its tribal gangue13
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