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A desire to create shared memories increases consumers' willingness to sacrifice experience quality for togetherness
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Give Me the Facts or Make Me Feel: How to Effectively Persuade Consumers to Act on a Collective Goal
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Insights into the bernie madoff financial market scandal which identify new opportunities for business market researchers
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The temperature of newness: How vision–temperature correspondence in advertising influences newness perception and product evaluation
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Pink tasks: Feminists and their preferences for premium beauty products
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Frontiers: Unmasking Social Compliance Behavior During the Pandemic
Marketing Science
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