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Latest Papers from International Journal of Advertising
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3 February 2023


(1 papers)
3
Feb
2023
Sick of awards: hidden costs of signaling for advertising creatives Gold Open Access
International Journal of Advertising
Communication

24 January 2023


(1 papers)
24
Jan
2023
Perspectives: race and advertising: conceptualizing a way forward through aesthetics Gold Open Access
International Journal of Advertising
Communication

13 January 2023


(1 papers)
13
Jan
2023
Realistic skin vs. flawless skin: explicating the appeal of retouch-free advertising among Chinese women Gold Open Access
International Journal of Advertising
Communication

29 December 2022


(1 papers)
29
Dec
2022
Reflections on the International Journal of Advertising on the journal’s history and first 40 years Gold Open Access
International Journal of Advertising
Communication

19 December 2022


(1 papers)
19
Dec
2022
The rise, growth, and future of branded content in the digital media landscape Gold Open Access
International Journal of Advertising
Communication

9 December 2022


(1 papers)
9
Dec
2022
Skippable or non-skippable? Pre-roll or mid-roll? Visual attention and effectiveness of in-stream ads Gold Open Access
International Journal of Advertising
Communication

8 December 2022


(1 papers)
8
Dec
2022
A systemic approach of communication in multiple stakeholder settings: challenges and future research directions from a multidisciplinary perspective Gold Open Access
International Journal of Advertising
Communication
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