OOIR: Observatory of International Research

Papers

(The H4-Index of Social Media + Society is 29. The table below lists those papers that are above that threshold based on CrossRef citation counts [max. 250 papers]. The publications cover those that have been published in the past four years, i.e., from 2022-01-01 to 2026-01-01.)

Article	Citations
The Renewal of the Webcomic in the Era of Platformization: The Case of 9Gag on Instagram	266
Toward a Datafied Mindset: Conceptualizing Digital Dynamics and Analogue Resilience	144
“The Future Is Bright! Is It?”: Investigating Effects of Hopeful Mental Health Content and Endorsement Cues on Social Media	113
“An Archipelago of Signifiers”: Caribbean Genetic Test Reveal Videos and the Resistance of the Creole Imagination	95
Plus-Size Fashion Influencers and Disruptive Black Bodies	86
Affective Participation From the In-Between: The Platformization of K-Pop Fandom	79
Kidfluencers in India: Commodification, Consumption, and Perpetuation of Dominant Culture	72
Valuating Words: Semantic Practices in Web Search Advertising	72
Transgressive Play and the Inherent Limits of Business Growth for China’s LGBTQ Platforms: The Case of a Social Game in Aloha	64
Multi-Platform Social Media Use and Incidental Exposure: A Two-Step Analysis of the Conjoint and Distinct Roles of Network Heterogeneity and Homogeneity Across Platforms	61
Authenticity Governance and the Market for Social Media Engagements: The Shaping of Disinformation at the Peripheries of Platform Ecosystems	59
Mobilization and Latency Dynamics in the #StopLine3 Discourse	59
Mirror, Mirror on the Wall, Who Is the Whitest of All? Racial Biases in Social Media Beauty Filters	55
Does Social Media Use Polarize or Depolarize Political Opinion in China? Explaining Opinion Polarization Within an Extended Communication Mediation Model	54
Gigs North and South	50
Making the Car “Platform Ready”: How Big Tech Is Driving the Platformization of Automobility	45
Protecting Privacy on Social Media: Mitigating Cyberbullying and Data Heist Through Regulated Use and Detox, with a Mediating Role of Privacy Safety Motivations	45
Cyber Activism in Iran: A Case Study	45
Interrogating Technological Leapfrogging in Asian Development and Growth Models: Toward a Critical Postcolonial Political Economy Approach	45
The Insurrectionist Playbook: Jair Bolsonaro and the National Congress of Brazil	44
Social Media Expression, Political Extremity, and Reduced Network Interaction: An Imagined Audience Approach	40
Digital Skills and Digital Knowledge as Buffers Against Online Mis/Disinformation? Findings from a Survey Study Among Young People in Europe	40
The “Fox Eye” Challenge Trend: Anti-Racism Work, Platform Affordances, and the Vernacular of Gesticular Activism on TikTok	39
Assembling “Sides” of TikTok: Examining Community, Culture, and Interface through a BookTok Case Study	38
Bridging Activism and Party Politics: Mapping Frame Alignment Processes in Politicians’ Use of Hashtags	34

#StopAsianHate on TikTok: Asian/American Women’s Space-Making for Spearheading Counter-Narratives and Forming an Ad Hoc Asian Community	34
Digital Rage: Testing “the Obama Effect” on Internet-Based Expressions of Racism	33
Understanding the Evolving Online Learning Landscape: The Case of Science and Religion	30
Inhabitants of a National “Walled Garden”: Everyday Digital Nationalism in China	29
TikTok’s Queer Potential: Identity, Methods, Movements	29
The Kids Are Online: Teen Social Media Use, Civic Engagement, and Affective Polarization	29
(Social) Media Logics and Visualizing Climate Change: 10 Years of #climatechange Images on Twitter	29