OOIR: Observatory of International Research

Papers

(The median citation count of Journal of Service Theory and Practice is 5. The table below lists those papers that are above that threshold based on CrossRef citation counts [max. 250 papers]. The publications cover those that have been published in the past four years, i.e., from 2022-08-01 to 2026-08-01.)

Article	Citations
Human-centric AI: transforming service ecosystems for inclusivity and excellence in resource-constrained contexts	84
Boosting customers’ hedonic well-being through fair services: the role of participation and price saving	58
Elevated emotions, elevated ideas: the CSR-employee creativity nexus in hospitality	54
Installing resources into low occupational status frontline public employees: how and when inclusive climate fosters proactive service performance	54
Adapt, absorb, or resist? A process model and nested typology of service employee responses to organizational AI adoption	54
How consumers perceive and react to AI-chatbots in service recovery: the serial mediating role of mind perception and psychological distance	47
Difficulties to digitalize: ambidexterity challenges in law firms	44
Improving upselling revenue: a longitudinal field study	43
Demystifying employee co-creation: optimism and pro-social behaviour as moderators	41
Work more, pay more? The impact of customer participation on customer pay-what-you-want payments	40
Innovating under pressure: how task crafting and fun activities shape service innovation in tourism employees	40
Why do companies integrate products and services? Linking decision-makers’ personality traits and decision-making logics	40
Impact of human and AI-agent services on customer learning, immersion and loyalty: the role of interactivity	37
Invasion of privacy in smart services: the role of interaction mode and privacy commitment	36
When immersive technologies drive service brand outcomes: the role of episodic future thinking	35
Resilience in service innovation ecosystems: adaptive capacities, co-creation and institutional agility amid external shocks	34
“Turning role conflict into performance”: assessing the moderating role of self-monitoring, manager trust and manager identification	31
How negatively valenced actor engagement with transformative service exchanges affects well-being outcomes	27
Guest editorial: Emerging digital technologies and professional services: current and future research agenda	27
Linking entrepreneurial leadership and innovation performance in hospitality firms: the roles of innovation strategy and knowledge acquisition	27
Development and application of an online ethnographic approach to investigate customers’ perceptions of service quality shared in online environments	26
Customer intention to participate in service recovery: what is it and what are the drivers?	25
Editorial: Reshaping the world through customer and actor engagement	24
Robot attractiveness and human emotional barriers: the effects of anthropomorphism in robot error situations	23
Mapping the co-evolution of customer experience and customer journey research: a bibliometric review and future research agenda	23

A meta-analytic study on the relationship between service innovation and firm performance	22
What is beautiful is not all good: a meta-analysis on the effects of physical attractiveness on service outcomes	22
The demand-what-you-want strategy to service recovery: achieving high customer satisfaction with low service failure compensation using anchoring and precision effects	21
Uncovering the trends and developments in subscription business models through bibliometric analysis	20
Restoring trust: gratitude vs. apology in healthcare service recovery	20
Online service failure: antecedents, moderators and consequences	20
The effect of service recovery on socially distant third-party customers: an experimental research on emotions, forgiveness, repatronage intention and WoM	20
Operational risk of customer participation – reduce it or accommodate it?	19
Finding a fit between CXO’s experience and AI usage in CXO decision-making: evidence from knowledge-intensive professional service firms	18
Does employee intervention encourage or discourage the spread of dysfunctional customer behavior?	18
Fulfill obligation toward nature and consume together: unraveling the influence of social media opinion leadership on collaborative consumption	18
Plugged into the future: how immersive technologies are changing service experiences?	16
Leading for a greener tomorrow: how and when green transformational leadership fosters green innovative service behavior	16
The effect of service robots on employees’ customer service performance and service-oriented organizational citizenship behavior	15
Well-being creation by senior volunteers in a service provider context	15
Super-heroes at your service: navigating moral dilemmas and small business owner identity in online communities	14
Value co-creation using virtual reality service experiences	14
Expanding service design research: integrating netnography for qualitative studies in critical contexts	13
Retraction notice: Developing customer oriented service: a case study	13
The transformative potential of refugee-with-refugee value co-creation during resettlement	13
Editorial: Unlocking immersion economy: expanding the boundaries of immersive service experience	13
Beyond reputation and status in hotel management: Social activities as strategic service resources	12
Unlocking creative potential through employee–AI collaboration: a self-regulatory focus on job crafting and leaders’ creativity expectations	12
Workplace bullying and the enacted incivility of those targeted: the roles of anger, shame and fear	11
Improving KIBS performance using digital transformation: study based on the theory of resources and capabilities	11
FLEs' concerns with misbehaving customers in the time of COVID and beyond	11
Customer acceptance of service robots under different service settings	11
The impact of speciesism on customers' acceptance of service automation	11
Towards a better understanding of volunteer engagement: self-determined motivations, self-expression needs and co-creation outcomes	10
Flourishing digital technology in professional services firms: multidisciplinary perspectives in India	10
Occupational stress as a mediator between organisational intelligence traits and digital government service quality: a triangulation design approach	10
Editorial: Netnography and qualitative digital methods to advance service theory and practice	10
Editorial: Research horizons of smart service technologies – Special section editorial	10
Guest editorial: Service-driven business transformation – stimulating uplifting change through service	9
Relaxation, morning recovery state and customer- and coworker-directed extra-role service behavior: the moderating effect of work–family interface	9
Integrating physiological disruptions into service theory: a person-environment fit perspective on service experiences across time zones	9
When digital transformation meets service innovation: unlocking the mechanisms and consequences of peer effects	9
Managing burnout from engagement-derived acting strategy	9
Effect of word-of-mouth acquisition methods on consumer purchase regret following service failure	8
ChatGPT and service: opportunities, challenges, and research directions	8
Consumer confusion and its consequences in the e-hospitality marketplace: the mediating role of negative emotions	8
Personal touch in digital customer service: a conceptual framework of relational personalization for conversational AI	7
Serving customers through chatbots: positive and negative effects on customer experience	7
Cultural and psychological mechanisms explaining the relationship between supervisor incivility and hospitality employees’ work engagement	7
Factors influencing consumer forgiveness: a systematic literature review and directions for future research	7
Customer-perceived supplier innovativeness in B2B services: evaluative cues across ecosystem interactions	7
Service language and small talk: differentiating genuine from mundane in B2B contexts	7
Effects of the manager's goal orientation on frontline service employees' service–sales ambidexterity conversion	7
Framing your concerns right: an analysis of air passengers' complaints during two time periods	6
Cultural change in servitization – a conceptual review and framework	6

Artificial intelligence and value co-creation: a review, conceptual framework and directions for future research	6
Organizational practices to co-create value with family members engaged in service journeys of their loved ones	6
Editorial: Service marketing for good	6
Smartness unleashed: a multilevel model for understanding consumers' perceptions and adoption across a myriad of smart offerings	6
Learning resource integration by engaging in value cocreation practices: a study of music actors	6
Whose customer orientation? Exploring the relationships between leaders, team customer orientation climate and customer satisfaction	6
Customer incivility and emotional labor from the perspective of the transactional model of stress: mediation of customer orientation and moderation of interpersonal conflict	6
Servitization and financial performance: examining the moderating roles of financial and operational slack	5
Digitalization processes in small professional service firms: drivers, barriers and emerging organisational tensions	5
Business model innovation through the adoption of service logic: evolving to servification	5
Robot service failure: the double-edged sword effect of emotional labor in service recovery	5
Exploring the role of time in service: a mapping review based on temporal orientations and their cognitive actions	5
Linking environmentally-specific empowering leadership to hotel employees' green creativity: understanding mechanisms and boundary conditions	5
An integrated model examining frontline employee willingness to work with retail service robots	5
Lost in tasks: how workplace multitasking shapes employee moral awareness and service sabotage behavior	5
The measurement of perceived shared agency in customer–artificial intelligence interactions	5
I see myself in my leader: transformational leadership and its impact on employees' technology-mediated knowledge sharing in professional service firms	5
The impact of environmental attitudes and information processing on decision-making in transport services: a case study of Gen Z students	5