Journal of Social Marketing

Papers
(The TQCC of Journal of Social Marketing is 7. The table below lists those papers that are above that threshold based on CrossRef citation counts [max. 250 papers]. The publications cover those that have been published in the past four years, i.e., from 2020-02-01 to 2024-02-01.)
ArticleCitations
Long live the marketing mix. Testing the effectiveness of the commercial marketing mix in a social marketing context35
Green consumption practices for sustainability: an exploration through social practice theory31
The importance of customer trust for social marketing interventions: a case of energy-efficiency consumption24
Intention to Vaccinate against COVID-19: a Social Marketing perspective using the Theory of Planned Behaviour and Health Belief Model21
A gamified approach to promoting empathy in children18
Predictors of recycling behavior: the role of self-conscious emotions18
Distracted driving prevention: an analysis of recent UK campaigns18
Building positive resilience through vulnerability analysis17
Message framing effects on sustainable consumer behaviour: a systematic review and future research directions for social marketing17
A review of social marketing interventions in low- and middle-income countries (2010–2019)16
Social marketing and higher education: partnering to achieve sustainable development goals13
The use of digital technologies in social marketing: a systematic review13
Rewiring the STEM pipeline - a C-B-E framework to female retention13
Does sustainable consumption matter? Consumer grocery shopping behaviour andthe pandemic12
The role of norms in predicting waste sorting behavior12
Solar rooftop adoption among Indian households: a structural equation modeling analysis11
Intention and behavior toward bringing your own shopping bags in Vietnam: integrating theory of planned behavior and norm activation model11
Moving towards healthy: cuing food healthiness and appeal11
Religiosity, idealism, and ethical consumption: the mediating effect of perceived customer effectiveness and moral obligation11
Consumer location and ad type preferences as predictors of attitude toward femvertising11
Measuring, evaluating, and documenting social marketing impact10
An extended theory of planned behaviour model to predict intention to use bioplastic10
Improving theory use in social marketing: the TITE four-step theory application process10
Using digital devices to help people lose weight: a systematic review9
Perceived vulnerability to COVID-19, dispositional optimism and intention to adopt preventive health behaviour: an experiment with anti-smoking advertising8
Why are some people not socially distancing during COVID-19? A segmentation study8
Sustainability endeavors and sustainable development in Spanish public hospitals8
The circle of vulnerability and the myth of choice8
Prosocial native advertising on social media: effects of ad-context congruence, ad position and ad type7
Social marketing at 50: towards an epistemological expansion of the discipline to embrace diversity. A Viewpoint7
Goal-framing theory in environmental behaviours: review, future research agenda and possible applications in behavioural change7
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