Journal of Social Marketing

Papers
(The TQCC of Journal of Social Marketing is 6. The table below lists those papers that are above that threshold based on CrossRef citation counts [max. 250 papers]. The publications cover those that have been published in the past four years, i.e., from 2020-11-01 to 2024-11-01.)
ArticleCitations
Message framing effects on sustainable consumer behaviour: a systematic review and future research directions for social marketing26
Intention to Vaccinate against COVID-19: a Social Marketing perspective using the Theory of Planned Behaviour and Health Belief Model22
The use of digital technologies in social marketing: a systematic review20
Social marketing and higher education: partnering to achieve sustainable development goals19
A review of social marketing interventions in low- and middle-income countries (2010–2019)18
Predictors of recycling behavior: the role of self-conscious emotions17
Does sustainable consumption matter? Consumer grocery shopping behaviour andthe pandemic16
The role of norms in predicting waste sorting behavior16
Religiosity, idealism, and ethical consumption: the mediating effect of perceived customer effectiveness and moral obligation15
Intention and behavior toward bringing your own shopping bags in Vietnam: integrating theory of planned behavior and norm activation model15
Moving towards healthy: cuing food healthiness and appeal14
Goal-framing theory in environmental behaviours: review, future research agenda and possible applications in behavioural change14
Solar rooftop adoption among Indian households: a structural equation modeling analysis13
An extended theory of planned behaviour model to predict intention to use bioplastic12
Improving theory use in social marketing: the TITE four-step theory application process12
Measuring, evaluating, and documenting social marketing impact12
Antecedents and consequences of corporate social responsibility: a meta-analysis11
The restless desire for the new versus sustainability: the pressing need for social marketing in fashion industry11
Prosocial native advertising on social media: effects of ad-context congruence, ad position and ad type11
Perceived vulnerability to COVID-19, dispositional optimism and intention to adopt preventive health behaviour: an experiment with anti-smoking advertising9
Addressing food waste with a socio-cultural approach to social marketing9
Partnering for UN SDG #17: a social marketing partnership model to scale up and accelerate change8
Understanding how gamification influences consumers’ dietary preferences8
A new approach to audience segmentation for vaccination messaging: applying the anger activism model8
Why are some people not socially distancing during COVID-19? A segmentation study7
Using a social marketing approach to develop a pro-diversity intervention7
Examining 50 years of social marketing through a bibliometric and science mapping analysis7
Social marketing at 50: towards an epistemological expansion of the discipline to embrace diversity. A Viewpoint7
Bringing social marketing closer to the disability field6
Effects of abnormally shaped fruits and vegetables on consumer’s willingness to buy: a meta-analytic study6
Social marketing AS pedagogy6
Improving the effectiveness of anti-texting and driving PSAs: the effect of ad elements on attitude change6
Shaping social marketing research: a retrospective of the journal of social marketing6
Harnessing social listening to explore consumer cognitive bias: implications for upstream social marketing6
Investigating the relevance of the traditional marketing mix across different stages of change: empirical evidence from household recycling6
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