Journal of Social Marketing

Papers
(The TQCC of Journal of Social Marketing is 6. The table below lists those papers that are above that threshold based on CrossRef citation counts [max. 250 papers]. The publications cover those that have been published in the past four years, i.e., from 2021-02-01 to 2025-02-01.)
ArticleCitations
Co-creating and evaluating social marketing programs: a living lab approach26
Timeless principles of social marketing communication: a comparison of the Spanish flu and COVID-19 pandemic communication in South Korea22
Understanding the leaky pipeline system: behavioural ecological approach to the social marketing of women thriving in STEM careers22
Investigating the relevance of the traditional marketing mix across different stages of change: empirical evidence from household recycling21
Exploring the drivers of energetic seniors’ social reengagement intention: evidence from China’s Pearl River Delta region20
Exploring the relationship between car brands and risky driving19
Social marketing hackers18
Genetic nutrition programmes – disappointment or empowered health? Exploring consumer engagement to understand social health change17
Perceptions underlying road safety behaviours of drivers in urban Ghana – a health-belief and planned behaviour perspective16
When individual action requires collective approval: a roadmap for solar power adoption by strata property owners14
Addressing “social hesitancy” with visual marketing14
What drives women to adopt menstrual cups? The integration of consumer values and theory of planned behaviour14
Influential factors in the consumption of water by schoolchildren in Mexico12
Intention and behavior toward bringing your own shopping bags in Vietnam: integrating theory of planned behavior and norm activation model12
Reflections and recommendations on respectful co-production of social marketing research with Indigenous people11
Editorial: Social marketing futures11
Improving the effectiveness of anti-texting and driving PSAs: the effect of ad elements on attitude change11
The use of digital technologies in social marketing: a systematic review10
Addiction or social need: towards a model to predict smoking cessation intentions9
Using a social marketing approach to develop a pro-diversity intervention8
Guest editorial: Introduction to the 50th anniversary special issue8
The role of construal fit in threat appeal to persuade young drivers not to text while driving8
Intention to Vaccinate against COVID-19: a Social Marketing perspective using the Theory of Planned Behaviour and Health Belief Model7
Exploring determinants of brand extension attitude to promote optimal levels of movement among children and youth7
Usability and effectiveness of new media in agricultural learning and development: a case study on the southern states of India7
Conceptualising reflexivity within critical discourse of social marketing7
Advertising to reduce meat consumption: positive framing versus negative framing effects on attention6
Social action advertising: motivators and detractors in cause-oriented behaviors6
The role of social marketing theory in assessing insecticide-treated net usage intentions among pregnant women in Ghana6
Effect of alcohol ad content regulations on young people: a multi-method study6
Comparing disgust and sadness: examining the interaction of emotion and information in charity appeals6
Impact of source credibility on behavioural responses to a mental health promotion social marketing campaign6
BUILD: a five-step process to develop theory-driven social marketing interventions6
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