OOIR: Observatory of International Research

Papers

(The TQCC of Journal of Social Marketing is 7. The table below lists those papers that are above that threshold based on CrossRef citation counts [max. 250 papers]. The publications cover those that have been published in the past four years, i.e., from 2021-08-01 to 2025-08-01.)

Article	Citations
Exploring the relationship between car brands and risky driving	51
Intention and behavior toward bringing your own shopping bags in Vietnam: integrating theory of planned behavior and norm activation model	34
Developing a local behaviour change intervention for increased biowaste sorting: a social marketing formative study	31
Intention to Vaccinate against COVID-19: a Social Marketing perspective using the Theory of Planned Behaviour and Health Belief Model	29
An approach to targeted promotion of HPV vaccination based on parental preferences for social media content	28
Exploring upstream, midstream and downstream measures for wildlife conservation in Ghana: an integrative social marketing approach	22
Understanding flooding events in Ghana: a social marketing and self-determination theory perspective	21
Effects of abnormally shaped fruits and vegetables on consumer’s willingness to buy: a meta-analytic study	20
The relative merit of two segmentation approaches: executives views and a cost-benefit analysis	18
Bridging social marketing and technology in the disability field: an empirical study on the role of cybernetic avatar and social inclusion	17
A new approach to audience segmentation for vaccination messaging: applying the anger activism model	15
Partnering for UN SDG #17: a social marketing partnership model to scale up and accelerate change	13
Playing to win: enhancing programme success through more frequent use of competitive analysis	13
Mitigation versus adaptation: climate-change-related appeals and pondering the future	12
The role of user centric measures in the use of non-pharmaceutical interventions (NPIs)	11
Improving theory use in social marketing: the TITE four-step theory application process	11
Understanding the leaky pipeline system: behavioural ecological approach to the social marketing of women thriving in STEM careers	10
Two-stage taxonomy for measuring success in social marketing practice	10
Addressing “social hesitancy” with visual marketing	10
Understanding acceptability of non-cash incentives to encourage voluntary blood donation: a psychographic approach	10
Exploring the drivers of energetic seniors’ social reengagement intention: evidence from China’s Pearl River Delta region	10
Impact of source credibility on behavioural responses to a mental health promotion social marketing campaign	9
Social marketing framework for anti-littering behavior: an integrated serial mediation model	9
Rapid, iterative application of the co-create, build, engage (CBE) framework: development of Blurred Minds Vaping and the Environment module	8
Guest editorial: Introduction to the 50th anniversary special issue	8

Can social cognitive theory explain breakfast frequency in workplace institutional feeding populations?	8
Message framing effects on sustainable consumer behaviour: a systematic review and future research directions for social marketing	8
Publisher’s note	7
Harnessing social listening to explore consumer cognitive bias: implications for upstream social marketing	7