Journal of Social Marketing

Papers
(The TQCC of Journal of Social Marketing is 6. The table below lists those papers that are above that threshold based on CrossRef citation counts [max. 250 papers]. The publications cover those that have been published in the past four years, i.e., from 2021-11-01 to 2025-11-01.)
ArticleCitations
Exploring the relationship between car brands and risky driving61
Intention and behavior toward bringing your own shopping bags in Vietnam: integrating theory of planned behavior and norm activation model36
Developing a local behaviour change intervention for increased biowaste sorting: a social marketing formative study29
Do we message with empowerment, empathy, or collectivity? A social media campaign microtargeting young Americans to encourage engagement with a bilingual COVID-19 chatbot25
An approach to targeted promotion of HPV vaccination based on parental preferences for social media content24
The relative merit of two segmentation approaches: executives views and a cost-benefit analysis20
Understanding flooding events in Ghana: a social marketing and self-determination theory perspective18
Exploring upstream, midstream and downstream measures for wildlife conservation in Ghana: an integrative social marketing approach16
Bridging social marketing and technology in the disability field: an empirical study on the role of cybernetic avatar and social inclusion14
Effects of abnormally shaped fruits and vegetables on consumer’s willingness to buy: a meta-analytic study14
Improving theory use in social marketing: the TITE four-step theory application process13
Playing to win: enhancing programme success through more frequent use of competitive analysis12
Mitigation versus adaptation: climate-change-related appeals and pondering the future11
Two-stage taxonomy for measuring success in social marketing practice11
Exploring the drivers of energetic seniors’ social reengagement intention: evidence from China’s Pearl River Delta region10
The role of user centric measures in the use of non-pharmaceutical interventions (NPIs)10
Addressing “social hesitancy” with visual marketing10
Social marketing framework for anti-littering behavior: an integrated serial mediation model9
Understanding the leaky pipeline system: behavioural ecological approach to the social marketing of women thriving in STEM careers9
Message framing effects on sustainable consumer behaviour: a systematic review and future research directions for social marketing9
Guest editorial: Introduction to the 50th anniversary special issue9
Impact of source credibility on behavioural responses to a mental health promotion social marketing campaign8
Understanding acceptability of non-cash incentives to encourage voluntary blood donation: a psychographic approach8
Saying the same things differently: fighting health crises through social marketing pandemic communication strategies8
Understanding waste segregation behavior in urban India: a qualitative study7
Can social cognitive theory explain breakfast frequency in workplace institutional feeding populations?7
“Why should I care about pollution?” The role of moral disengagement, guilt and plastic usage intention while ordering food online6
Rapid, iterative application of the co-create, build, engage (CBE) framework: development of Blurred Minds Vaping and the Environment module6
Publisher’s note6
The relationship between feminist collective action and social media engagement6
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