OOIR: Observatory of International Research

Papers

(The TQCC of Journal of Social Marketing is 6. The table below lists those papers that are above that threshold based on CrossRef citation counts [max. 250 papers]. The publications cover those that have been published in the past four years, i.e., from 2021-09-01 to 2025-09-01.)

Article	Citations
Exploring the relationship between car brands and risky driving	54
Intention and behavior toward bringing your own shopping bags in Vietnam: integrating theory of planned behavior and norm activation model	34
Developing a local behaviour change intervention for increased biowaste sorting: a social marketing formative study	32
An approach to targeted promotion of HPV vaccination based on parental preferences for social media content	29
The relative merit of two segmentation approaches: executives views and a cost-benefit analysis	22
Effects of abnormally shaped fruits and vegetables on consumer’s willingness to buy: a meta-analytic study	22
Exploring upstream, midstream and downstream measures for wildlife conservation in Ghana: an integrative social marketing approach	18
Understanding flooding events in Ghana: a social marketing and self-determination theory perspective	17
Bridging social marketing and technology in the disability field: an empirical study on the role of cybernetic avatar and social inclusion	16
Partnering for UN SDG #17: a social marketing partnership model to scale up and accelerate change	14
Playing to win: enhancing programme success through more frequent use of competitive analysis	13
Mitigation versus adaptation: climate-change-related appeals and pondering the future	12
Two-stage taxonomy for measuring success in social marketing practice	11
Improving theory use in social marketing: the TITE four-step theory application process	11
Exploring the drivers of energetic seniors’ social reengagement intention: evidence from China’s Pearl River Delta region	10
The role of user centric measures in the use of non-pharmaceutical interventions (NPIs)	10
Addressing “social hesitancy” with visual marketing	10
Understanding the leaky pipeline system: behavioural ecological approach to the social marketing of women thriving in STEM careers	10
Social marketing framework for anti-littering behavior: an integrated serial mediation model	9
Impact of source credibility on behavioural responses to a mental health promotion social marketing campaign	8
Guest editorial: Introduction to the 50th anniversary special issue	8
Understanding acceptability of non-cash incentives to encourage voluntary blood donation: a psychographic approach	8
Rapid, iterative application of the co-create, build, engage (CBE) framework: development of Blurred Minds Vaping and the Environment module	7
Message framing effects on sustainable consumer behaviour: a systematic review and future research directions for social marketing	7
Feeling inspired and nostalgic: associations between media context-induced positive emotions and behavioral change among vaccine-hesitant individuals in the late stages of the COVID-19 pandemic	7

Can social cognitive theory explain breakfast frequency in workplace institutional feeding populations?	7
Publisher’s note	6
The relationship between feminist collective action and social media engagement	6