OOIR: Observatory of International Research

Papers

(The TQCC of Journal of Social Marketing is 7. The table below lists those papers that are above that threshold based on CrossRef citation counts [max. 250 papers]. The publications cover those that have been published in the past four years, i.e., from 2022-08-01 to 2026-08-01.)

Article	Citations
Exploring the relationship between car brands and risky driving	58
Indigenous social marketing: the Manuka Honey Purakau (Māorinarrative)	34
Do we message with empowerment, empathy, or collectivity? A social media campaign microtargeting young Americans to encourage engagement with a bilingual COVID-19 chatbot	27
Developing a local behaviour change intervention for increased biowaste sorting: a social marketing formative study	25
Exploring upstream, midstream and downstream measures for wildlife conservation in Ghana: an integrative social marketing approach	16
An approach to targeted promotion of HPV vaccination based on parental preferences for social media content	16
Bridging social marketing and technology in the disability field: an empirical study on the role of cybernetic avatar and social inclusion	15
Classifying consumer zero-waste behaviours in South Africa: applying the 5R framework through discriminant analysis	15
Deliberate or spontaneous? Understanding e-waste recycling behaviour through an extended theory of planned behaviour	13
The role of user centric measures in the use of non-pharmaceutical interventions (NPIs)	13
Playing to win: enhancing programme success through more frequent use of competitive analysis	13
Two-stage taxonomy for measuring success in social marketing practice	12
Social marketing in a time of climate breakdown	11
Addressing “social hesitancy” with visual marketing	11
A social marketing approach to blood donor commitment: the role of personal norms and self-conscious emotions	11
Understanding acceptability of non-cash incentives to encourage voluntary blood donation: a psychographic approach	10
Social marketing framework for anti-littering behavior: an integrated serial mediation model	10
Impact of source credibility on behavioural responses to a mental health promotion social marketing campaign	10
Motivating consumers to collaborate in reducing single-use plastic bottle pollution using an extended social identity model of collective action	10
Saying the same things differently: fighting health crises through social marketing pandemic communication strategies	9
“Why should I care about pollution?” The role of moral disengagement, guilt and plastic usage intention while ordering food online	8
Rapid, iterative application of the co-create, build, engage (CBE) framework: development of Blurred Minds Vaping and the Environment module	8
The role of social marketing in shaping attitudes towards the Sustainable Development Goals (SDGs): evidence from Slovenian consumers	8
Publisher’s note	8
Modeling of barriers in integrating informal E-waste collectors into India’s formal E-waste management system	8

Feeling inspired and nostalgic: associations between media context-induced positive emotions and behavioral change among vaccine-hesitant individuals in the late stages of the COVID-19 pandemic	8
The relationship between feminist collective action and social media engagement	8
Understanding waste segregation behavior in urban India: a qualitative study	8
Recognising motivation in others: the effectiveness of using social proof to change driving behaviour	7
Emerging adult gamers and their diet – a socio-ecological approach to improve health behaviour	7
When lack of food waste concern curbs youths’ intention to reduce it: the role of nudging as a solution	7
Evaluating social marketing efficacy: the case of the Chinese anti-food waste law to reduce food ordering	7
“Having our say”: a micro-level perspective in understanding sports clubs’ membership and active participation	7
Goal-framing theory in environmental behaviours: review, future research agenda and possible applications in behavioural change	7