Journal of Social Marketing

Papers
(The median citation count of Journal of Social Marketing is 2. The table below lists those papers that are above that threshold based on CrossRef citation counts [max. 250 papers]. The publications cover those that have been published in the past four years, i.e., from 2020-11-01 to 2024-11-01.)
ArticleCitations
Message framing effects on sustainable consumer behaviour: a systematic review and future research directions for social marketing26
Intention to Vaccinate against COVID-19: a Social Marketing perspective using the Theory of Planned Behaviour and Health Belief Model22
The use of digital technologies in social marketing: a systematic review20
Social marketing and higher education: partnering to achieve sustainable development goals19
A review of social marketing interventions in low- and middle-income countries (2010–2019)18
Predictors of recycling behavior: the role of self-conscious emotions17
Does sustainable consumption matter? Consumer grocery shopping behaviour andthe pandemic16
The role of norms in predicting waste sorting behavior16
Religiosity, idealism, and ethical consumption: the mediating effect of perceived customer effectiveness and moral obligation15
Intention and behavior toward bringing your own shopping bags in Vietnam: integrating theory of planned behavior and norm activation model15
Moving towards healthy: cuing food healthiness and appeal14
Goal-framing theory in environmental behaviours: review, future research agenda and possible applications in behavioural change14
Solar rooftop adoption among Indian households: a structural equation modeling analysis13
An extended theory of planned behaviour model to predict intention to use bioplastic12
Improving theory use in social marketing: the TITE four-step theory application process12
Measuring, evaluating, and documenting social marketing impact12
Antecedents and consequences of corporate social responsibility: a meta-analysis11
The restless desire for the new versus sustainability: the pressing need for social marketing in fashion industry11
Prosocial native advertising on social media: effects of ad-context congruence, ad position and ad type11
Addressing food waste with a socio-cultural approach to social marketing9
Perceived vulnerability to COVID-19, dispositional optimism and intention to adopt preventive health behaviour: an experiment with anti-smoking advertising9
A new approach to audience segmentation for vaccination messaging: applying the anger activism model8
Partnering for UN SDG #17: a social marketing partnership model to scale up and accelerate change8
Understanding how gamification influences consumers’ dietary preferences8
Social marketing at 50: towards an epistemological expansion of the discipline to embrace diversity. A Viewpoint7
Why are some people not socially distancing during COVID-19? A segmentation study7
Using a social marketing approach to develop a pro-diversity intervention7
Examining 50 years of social marketing through a bibliometric and science mapping analysis7
Shaping social marketing research: a retrospective of the journal of social marketing6
Harnessing social listening to explore consumer cognitive bias: implications for upstream social marketing6
Investigating the relevance of the traditional marketing mix across different stages of change: empirical evidence from household recycling6
Bringing social marketing closer to the disability field6
Effects of abnormally shaped fruits and vegetables on consumer’s willingness to buy: a meta-analytic study6
Social marketing AS pedagogy6
Improving the effectiveness of anti-texting and driving PSAs: the effect of ad elements on attitude change6
Using social marketing strategies to develop and pretest PrEP education materials for transgender women5
Leveraging macro-social marketing to achieve sustainable development goals: a city-wide intervention addressing obesity in Brazil5
The effect of children’s facial expressions in eliciting benevolent behavior for child sponsorships versus one-time donations5
The role of social marketing in promoting quality of life through the lens of sustainable consumption5
Effect of alcohol ad content regulations on young people: a multi-method study5
A social marketing strategy to promote preconception care: development of the Woke Women strategy5
BUILD: a five-step process to develop theory-driven social marketing interventions5
What drives citizens to get the COVID-19 vaccine? The integration of protection motivation theory and theory of planned behavior4
Social marketing hackers4
Adoption of safe motherhood practices and the moderating role of facilitating conditions4
Guest editorial4
Usability and effectiveness of new media in agricultural learning and development: a case study on the southern states of India4
Should I donate secondhand clothes? Cognitive, affective, and conative model during the COVID-19 pandemic3
The role of construal fit in threat appeal to persuade young drivers not to text while driving3
Social marketing: ready to help revolutionise marketing education3
One needs to be reminded and motivated: mediating role of digital nudging for food waste reduction3
The role of social marketing theory in assessing insecticide-treated net usage intentions among pregnant women in Ghana3
Moving theory focus beyond individuals targeted for change: observing project stakeholder interactions3
Bridging social marketing and technology in the disability field: an empirical study on the role of cybernetic avatar and social inclusion3
Why can’t we be friends? Bridging the academic/practitioner gap in social marketing2
The relative merit of two segmentation approaches: executives views and a cost-benefit analysis2
Editorial: Social marketing futures2
The role of country of origin image, brand image and eWOM in the intention to receive the Sinopharm vaccine2
Feeling inspired and nostalgic: associations between media context-induced positive emotions and behavioral change among vaccine-hesitant individuals in the late stages of the COVID-19 pandemic2
Social marketing framework for anti-littering behavior: an integrated serial mediation model2
The impact of impression construction consumption on social identity: a study on Chinese female professionals2
Social branding framework to address smoking among alternative peer crowd teens2
Social action advertising: motivators and detractors in cause-oriented behaviors2
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