Journal of Social Marketing

Papers
(The median citation count of Journal of Social Marketing is 3. The table below lists those papers that are above that threshold based on CrossRef citation counts [max. 250 papers]. The publications cover those that have been published in the past four years, i.e., from 2021-08-01 to 2025-08-01.)
ArticleCitations
Exploring the relationship between car brands and risky driving51
Intention and behavior toward bringing your own shopping bags in Vietnam: integrating theory of planned behavior and norm activation model34
Developing a local behaviour change intervention for increased biowaste sorting: a social marketing formative study31
Intention to Vaccinate against COVID-19: a Social Marketing perspective using the Theory of Planned Behaviour and Health Belief Model29
An approach to targeted promotion of HPV vaccination based on parental preferences for social media content28
Exploring upstream, midstream and downstream measures for wildlife conservation in Ghana: an integrative social marketing approach22
Understanding flooding events in Ghana: a social marketing and self-determination theory perspective21
Effects of abnormally shaped fruits and vegetables on consumer’s willingness to buy: a meta-analytic study20
The relative merit of two segmentation approaches: executives views and a cost-benefit analysis18
Bridging social marketing and technology in the disability field: an empirical study on the role of cybernetic avatar and social inclusion17
A new approach to audience segmentation for vaccination messaging: applying the anger activism model15
Playing to win: enhancing programme success through more frequent use of competitive analysis13
Partnering for UN SDG #17: a social marketing partnership model to scale up and accelerate change13
Mitigation versus adaptation: climate-change-related appeals and pondering the future12
Improving theory use in social marketing: the TITE four-step theory application process11
The role of user centric measures in the use of non-pharmaceutical interventions (NPIs)11
Understanding acceptability of non-cash incentives to encourage voluntary blood donation: a psychographic approach10
Exploring the drivers of energetic seniors’ social reengagement intention: evidence from China’s Pearl River Delta region10
Understanding the leaky pipeline system: behavioural ecological approach to the social marketing of women thriving in STEM careers10
Two-stage taxonomy for measuring success in social marketing practice10
Addressing “social hesitancy” with visual marketing10
Impact of source credibility on behavioural responses to a mental health promotion social marketing campaign9
Social marketing framework for anti-littering behavior: an integrated serial mediation model9
Message framing effects on sustainable consumer behaviour: a systematic review and future research directions for social marketing8
Rapid, iterative application of the co-create, build, engage (CBE) framework: development of Blurred Minds Vaping and the Environment module8
Guest editorial: Introduction to the 50th anniversary special issue8
Can social cognitive theory explain breakfast frequency in workplace institutional feeding populations?8
Harnessing social listening to explore consumer cognitive bias: implications for upstream social marketing7
Publisher’s note7
“Why should I care about pollution?” The role of moral disengagement, guilt and plastic usage intention while ordering food online6
Feeling inspired and nostalgic: associations between media context-induced positive emotions and behavioral change among vaccine-hesitant individuals in the late stages of the COVID-19 pandemic6
When lack of food waste concern curbs youths’ intention to reduce it: the role of nudging as a solution6
The relationship between feminist collective action and social media engagement6
Evaluating social marketing efficacy: the case of the Chinese anti-food waste law to reduce food ordering5
A social marketing strategy to promote preconception care: development of the Woke Women strategy5
Recognising motivation in others: the effectiveness of using social proof to change driving behaviour5
“Having our say”: a micro-level perspective in understanding sports clubs’ membership and active participation5
Emerging adult gamers and their diet – a socio-ecological approach to improve health behaviour5
Designing solutions to challenging the status quo – a multi-stakeholder approach4
Advertising to reduce meat consumption: positive framing versus negative framing effects on attention4
Factors predicting pro-environmental behavior: the case of baby diapers4
Co-creating and evaluating social marketing programs: a living lab approach4
Addiction or social need: towards a model to predict smoking cessation intentions4
Promoting respite for carers of people with dementia: a case study of social marketing effectiveness in hard to reach audiences4
Goal-framing theory in environmental behaviours: review, future research agenda and possible applications in behavioural change4
The impact of immersive 360° video on environmental awareness and attitude toward climate change: the moderating role of cybersickness4
Identifying e-waste recycling solutions: a theory-guided approach3
Consumer intentions to purchase remanufactured products: a behavioral reasoning theory approach3
Reducing plastic waste in the workplace: a program evaluation3
Solar rooftop adoption among Indian households: a structural equation modeling analysis3
Adoption of safe motherhood practices and the moderating role of facilitating conditions3
The plastic of the future: determinants for switching intention from synthetic to biodegradable plastics among the young consumers3
Shaping social marketing research: a retrospective of the journal of social marketing3
Increasing employer willingness to hire people with disability: the perspective of disability employment service providers3
Unpacking the role of maximizing decision-making style in employee’s waste sorting intentions: the perspective of comprehensive action determinant model3
What drives citizens to get the COVID-19 vaccine? The integration of protection motivation theory and theory of planned behavior3
The role of country of origin image, brand image and eWOM in the intention to receive the Sinopharm vaccine3
Is it still possible to reduce population salt intake in the absence of adequate national policies and regulations? A social marketing intervention3
Conceptualising reflexivity within critical discourse of social marketing3
Editorial: Nothing about us without us: participatory design application in social marketing3
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