Journal of Social Marketing

Papers
(The median citation count of Journal of Social Marketing is 3. The table below lists those papers that are above that threshold based on CrossRef citation counts [max. 250 papers]. The publications cover those that have been published in the past four years, i.e., from 2020-04-01 to 2024-04-01.)
ArticleCitations
Long live the marketing mix. Testing the effectiveness of the commercial marketing mix in a social marketing context36
Green consumption practices for sustainability: an exploration through social practice theory34
The importance of customer trust for social marketing interventions: a case of energy-efficiency consumption24
Distracted driving prevention: an analysis of recent UK campaigns21
Intention to Vaccinate against COVID-19: a Social Marketing perspective using the Theory of Planned Behaviour and Health Belief Model21
A gamified approach to promoting empathy in children19
Predictors of recycling behavior: the role of self-conscious emotions19
Message framing effects on sustainable consumer behaviour: a systematic review and future research directions for social marketing18
Building positive resilience through vulnerability analysis17
A review of social marketing interventions in low- and middle-income countries (2010–2019)16
Social marketing and higher education: partnering to achieve sustainable development goals15
Does sustainable consumption matter? Consumer grocery shopping behaviour andthe pandemic14
The role of norms in predicting waste sorting behavior14
Rewiring the STEM pipeline - a C-B-E framework to female retention13
The use of digital technologies in social marketing: a systematic review13
Religiosity, idealism, and ethical consumption: the mediating effect of perceived customer effectiveness and moral obligation12
Solar rooftop adoption among Indian households: a structural equation modeling analysis12
Consumer location and ad type preferences as predictors of attitude toward femvertising11
Improving theory use in social marketing: the TITE four-step theory application process11
Intention and behavior toward bringing your own shopping bags in Vietnam: integrating theory of planned behavior and norm activation model11
An extended theory of planned behaviour model to predict intention to use bioplastic11
Moving towards healthy: cuing food healthiness and appeal11
Measuring, evaluating, and documenting social marketing impact10
Perceived vulnerability to COVID-19, dispositional optimism and intention to adopt preventive health behaviour: an experiment with anti-smoking advertising9
Using digital devices to help people lose weight: a systematic review9
Sustainability endeavors and sustainable development in Spanish public hospitals8
Why are some people not socially distancing during COVID-19? A segmentation study8
Goal-framing theory in environmental behaviours: review, future research agenda and possible applications in behavioural change8
Social marketing at 50: towards an epistemological expansion of the discipline to embrace diversity. A Viewpoint7
The circle of vulnerability and the myth of choice7
Prosocial native advertising on social media: effects of ad-context congruence, ad position and ad type7
Understanding how gamification influences consumers’ dietary preferences6
Investigating the relevance of the traditional marketing mix across different stages of change: empirical evidence from household recycling6
Antecedents and consequences of corporate social responsibility: a meta-analysis6
Shaping social marketing research: a retrospective of the journal of social marketing6
Using a social marketing approach to develop a pro-diversity intervention6
Partnering for UN SDG #17: a social marketing partnership model to scale up and accelerate change5
BUILD: a five-step process to develop theory-driven social marketing interventions5
Addressing food waste with a socio-cultural approach to social marketing5
Bringing social marketing closer to the disability field5
Effects of abnormally shaped fruits and vegetables on consumer’s willingness to buy: a meta-analytic study5
Guest editorial4
A new approach to audience segmentation for vaccination messaging: applying the anger activism model4
Social marketing hackers4
The effect of children’s facial expressions in eliciting benevolent behavior for child sponsorships versus one-time donations4
Harnessing social listening to explore consumer cognitive bias: implications for upstream social marketing4
Improving the effectiveness of anti-texting and driving PSAs: the effect of ad elements on attitude change4
Social marketing AS pedagogy4
Examining 50 years of social marketing through a bibliometric and science mapping analysis4
Enabling vulnerable populations: insights from the experiences of functionally illiterate consumers3
The restless desire for the new versus sustainability: the pressing need for social marketing in fashion industry3
Use of awareness raising campaigns to expand HIV testing: experiences in the Bronx, NY and Washington, DC (HPTN 065 study)3
Effect of alcohol ad content regulations on young people: a multi-method study3
Moving theory focus beyond individuals targeted for change: observing project stakeholder interactions3
What drives citizens to get the COVID-19 vaccine? The integration of protection motivation theory and theory of planned behavior3
Integrating social enterprise and social marketing with shadow framework3
The role of construal fit in threat appeal to persuade young drivers not to text while driving3
A social marketing strategy to promote preconception care: development of the Woke Women strategy3
Using social marketing strategies to develop and pretest PrEP education materials for transgender women3
Usability and effectiveness of new media in agricultural learning and development: a case study on the southern states of India3
Leveraging macro-social marketing to achieve sustainable development goals: a city-wide intervention addressing obesity in Brazil3
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