Journal of Social Marketing

Papers
(The H4-Index of Journal of Social Marketing is 12. The table below lists those papers that are above that threshold based on CrossRef citation counts [max. 250 papers]. The publications cover those that have been published in the past four years, i.e., from 2022-05-01 to 2026-05-01.)
ArticleCitations
Exploring the relationship between car brands and risky driving89
Indigenous social marketing: the Manuka Honey Purakau (Māorinarrative)48
Do we message with empowerment, empathy, or collectivity? A social media campaign microtargeting young Americans to encourage engagement with a bilingual COVID-19 chatbot30
Developing a local behaviour change intervention for increased biowaste sorting: a social marketing formative study24
An approach to targeted promotion of HPV vaccination based on parental preferences for social media content21
The relative merit of two segmentation approaches: executives views and a cost-benefit analysis18
Exploring upstream, midstream and downstream measures for wildlife conservation in Ghana: an integrative social marketing approach16
Effects of abnormally shaped fruits and vegetables on consumer’s willingness to buy: a meta-analytic study16
Understanding flooding events in Ghana: a social marketing and self-determination theory perspective14
Classifying consumer zero-waste behaviours in South Africa: applying the 5R framework through discriminant analysis14
Bridging social marketing and technology in the disability field: an empirical study on the role of cybernetic avatar and social inclusion13
Deliberate or spontaneous? Understanding e-waste recycling behaviour through an extended theory of planned behaviour13
Mitigation versus adaptation: climate-change-related appeals and pondering the future12
Playing to win: enhancing programme success through more frequent use of competitive analysis12
The role of user centric measures in the use of non-pharmaceutical interventions (NPIs)12
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