Journal of Social Marketing

Papers
(The H4-Index of Journal of Social Marketing is 14. The table below lists those papers that are above that threshold based on CrossRef citation counts [max. 250 papers]. The publications cover those that have been published in the past four years, i.e., from 2021-05-01 to 2025-05-01.)
ArticleCitations
Exploring the relationship between car brands and risky driving38
Intention and behavior toward bringing your own shopping bags in Vietnam: integrating theory of planned behavior and norm activation model29
The role of construal fit in threat appeal to persuade young drivers not to text while driving28
Intention to Vaccinate against COVID-19: a Social Marketing perspective using the Theory of Planned Behaviour and Health Belief Model26
Developing a local behaviour change intervention for increased biowaste sorting: a social marketing formative study25
The role of norms in predicting waste sorting behavior25
An approach to targeted promotion of HPV vaccination based on parental preferences for social media content24
The relative merit of two segmentation approaches: executives views and a cost-benefit analysis24
Understanding flooding events in Ghana: a social marketing and self-determination theory perspective21
Effects of abnormally shaped fruits and vegetables on consumer’s willingness to buy: a meta-analytic study18
A new approach to audience segmentation for vaccination messaging: applying the anger activism model16
Partnering for UN SDG #17: a social marketing partnership model to scale up and accelerate change14
Bridging social marketing and technology in the disability field: an empirical study on the role of cybernetic avatar and social inclusion14
An extended theory of planned behaviour model to predict intention to use bioplastic14
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