Journal of Social Marketing

Papers
(The H4-Index of Journal of Social Marketing is 13. The table below lists those papers that are above that threshold based on CrossRef citation counts [max. 250 papers]. The publications cover those that have been published in the past four years, i.e., from 2020-11-01 to 2024-11-01.)
ArticleCitations
Message framing effects on sustainable consumer behaviour: a systematic review and future research directions for social marketing26
Intention to Vaccinate against COVID-19: a Social Marketing perspective using the Theory of Planned Behaviour and Health Belief Model22
The use of digital technologies in social marketing: a systematic review20
Social marketing and higher education: partnering to achieve sustainable development goals19
A review of social marketing interventions in low- and middle-income countries (2010–2019)18
Predictors of recycling behavior: the role of self-conscious emotions17
Does sustainable consumption matter? Consumer grocery shopping behaviour andthe pandemic16
The role of norms in predicting waste sorting behavior16
Intention and behavior toward bringing your own shopping bags in Vietnam: integrating theory of planned behavior and norm activation model15
Religiosity, idealism, and ethical consumption: the mediating effect of perceived customer effectiveness and moral obligation15
Goal-framing theory in environmental behaviours: review, future research agenda and possible applications in behavioural change14
Moving towards healthy: cuing food healthiness and appeal14
Solar rooftop adoption among Indian households: a structural equation modeling analysis13
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