Journal of Social Marketing

Papers
(The H4-Index of Journal of Social Marketing is 12. The table below lists those papers that are above that threshold based on CrossRef citation counts [max. 250 papers]. The publications cover those that have been published in the past four years, i.e., from 2022-08-01 to 2026-08-01.)
ArticleCitations
Exploring the relationship between car brands and risky driving58
Indigenous social marketing: the Manuka Honey Purakau (Māorinarrative)34
Do we message with empowerment, empathy, or collectivity? A social media campaign microtargeting young Americans to encourage engagement with a bilingual COVID-19 chatbot27
Developing a local behaviour change intervention for increased biowaste sorting: a social marketing formative study25
An approach to targeted promotion of HPV vaccination based on parental preferences for social media content16
Exploring upstream, midstream and downstream measures for wildlife conservation in Ghana: an integrative social marketing approach16
Bridging social marketing and technology in the disability field: an empirical study on the role of cybernetic avatar and social inclusion15
Classifying consumer zero-waste behaviours in South Africa: applying the 5R framework through discriminant analysis15
The role of user centric measures in the use of non-pharmaceutical interventions (NPIs)13
Playing to win: enhancing programme success through more frequent use of competitive analysis13
Deliberate or spontaneous? Understanding e-waste recycling behaviour through an extended theory of planned behaviour13
Two-stage taxonomy for measuring success in social marketing practice12
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