Journal of Social Marketing

Papers
(The H4-Index of Journal of Social Marketing is 13. The table below lists those papers that are above that threshold based on CrossRef citation counts [max. 250 papers]. The publications cover those that have been published in the past four years, i.e., from 2021-08-01 to 2025-08-01.)
ArticleCitations
Exploring the relationship between car brands and risky driving51
Intention and behavior toward bringing your own shopping bags in Vietnam: integrating theory of planned behavior and norm activation model34
Developing a local behaviour change intervention for increased biowaste sorting: a social marketing formative study31
Intention to Vaccinate against COVID-19: a Social Marketing perspective using the Theory of Planned Behaviour and Health Belief Model29
An approach to targeted promotion of HPV vaccination based on parental preferences for social media content28
Exploring upstream, midstream and downstream measures for wildlife conservation in Ghana: an integrative social marketing approach22
Understanding flooding events in Ghana: a social marketing and self-determination theory perspective21
Effects of abnormally shaped fruits and vegetables on consumer’s willingness to buy: a meta-analytic study20
The relative merit of two segmentation approaches: executives views and a cost-benefit analysis18
Bridging social marketing and technology in the disability field: an empirical study on the role of cybernetic avatar and social inclusion17
A new approach to audience segmentation for vaccination messaging: applying the anger activism model15
Partnering for UN SDG #17: a social marketing partnership model to scale up and accelerate change13
Playing to win: enhancing programme success through more frequent use of competitive analysis13
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