Journal of Social Marketing

Papers
(The H4-Index of Journal of Social Marketing is 12. The table below lists those papers that are above that threshold based on CrossRef citation counts [max. 250 papers]. The publications cover those that have been published in the past four years, i.e., from 2021-09-01 to 2025-09-01.)
ArticleCitations
Exploring the relationship between car brands and risky driving54
Intention and behavior toward bringing your own shopping bags in Vietnam: integrating theory of planned behavior and norm activation model34
Developing a local behaviour change intervention for increased biowaste sorting: a social marketing formative study32
An approach to targeted promotion of HPV vaccination based on parental preferences for social media content29
The relative merit of two segmentation approaches: executives views and a cost-benefit analysis22
Effects of abnormally shaped fruits and vegetables on consumer’s willingness to buy: a meta-analytic study22
Exploring upstream, midstream and downstream measures for wildlife conservation in Ghana: an integrative social marketing approach18
Understanding flooding events in Ghana: a social marketing and self-determination theory perspective17
Bridging social marketing and technology in the disability field: an empirical study on the role of cybernetic avatar and social inclusion16
Partnering for UN SDG #17: a social marketing partnership model to scale up and accelerate change14
Playing to win: enhancing programme success through more frequent use of competitive analysis13
Mitigation versus adaptation: climate-change-related appeals and pondering the future12
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