OOIR: Observatory of International Research

Papers

(The TQCC of Journal of Research in Interactive Marketing is 20. The table below lists those papers that are above that threshold based on CrossRef citation counts [max. 250 papers]. The publications cover those that have been published in the past four years, i.e., from 2020-04-01 to 2024-04-01.)

Article	Citations
New frontiers and future directions in interactive marketing: Inaugural Editorial	276
Enhancing the value co-creation process: artificial intelligence and mobile banking service platforms	94
How chatbots' social presence communication enhances consumer engagement: the mediating role of parasocial interaction and dialogue	86
One size doesn’t fit all: a uses and gratifications analysis of social media platforms	84
Antecedent consumer factors, consequential branding outcomes and measures of online consumer engagement: current research and future directions	81
Behavioral consequences of customer inspiration: the role of social media inspirational content and cultural orientation	77
Fostering brand–consumer interactions in social media: the role of social media uses and gratifications	77
Ordinary celebrities related criteria to harvest fame and influence on social media	70
Digital servitization value co-creation framework for AI services: a research agenda for digital transformation in financial service ecosystems	70
Perceived authenticity of social media influencers: scale development and validation	67
The influence of YouTubers on followers’ use intention	56
From direct marketing to interactive marketing: a retrospective review of the Journal of Research in Interactive Marketing	54
Should I suggest this YouTube clip? The impact of UGC source credibility on eWOM and purchase intention	54
Hey Alexa: examining the effect of perceived socialness in usage intentions of AI assistant-enabled smart speaker	52
How interactivity and vividness influence consumer virtual reality shopping experience: the mediating role of telepresence	52
The impact of Internet celebrity characteristics on followers' impulse purchase behavior: the mediation of attachment and parasocial interaction	47
Antecedents of customer brand advocacy: a meta-analysis of the empirical evidence	46
Imagery makes social media captivating! Aesthetic value in a consumer-as-value-maximizer framework	43
A persuasive eWOM model for increasing consumer engagement on social media: evidence from Irish fashion micro-influencers	43
Analyzing the effects of visual aesthetic of Web pages on users’ responses in online retailing using the VisAWI method	42
“I want to be as trendy as influencers” – how “fear of missing out” leads to buying intention for products endorsed by social media influencers	42
Examining consumer participation on brand microblogs in China: perspectives from elaboration likelihood model, commitment–trust theory and social presence	41
The intentions to use social commerce from social, technology, and personal trait perspectives: analysis of direct, indirect, and moderating effects	41
Creating immersive and parasocial live shopping experience for viewers: the role of streamers' interactional communication style	40
The impact of storytelling in creating firm and customer connections in online environments	37

Social media influencers as human brands: an interactive marketing perspective	36
Augmenting brand community identification for inactive users: a uses and gratification perspective	35
Exploring the optimized social advertising strategy that can generate consumer engagement with green messages on social media	35
An international investigation of opinion leadership and social media	34
Unveiling drivers and brand relationship implications of consumer engagement with social media brand posts	34
The role of brand interactivity and involvement in driving social media consumer brand engagement and brand loyalty: the mediating effect of brand trust	30
Conversation, storytelling, or consumer interaction and participation? The impact of brand-owned social media content marketing on consumers’ brand perceptions and attitudes	28
Influencers' intimate self-disclosure and its impact on consumers' self-brand connections: scale development, validation, and application	27
From social capital to consumer engagement: the mediating role of consumer e-empowerment	27
The role of perceived social media agility in customer engagement	27
Brand avatars: impact of social interaction on consumer–brand relationships	25
Enhancing resilience to negative information in consumer-brand interaction: the mediating role of brand knowledge and involvement	25
When does an online brand community backfire? An empirical study	25
Customer engagement and value co-creation/destruction: the internal fostering and hindering factors and actors in the tourist/hotel experience	24
How to motivate opinion leaders to spread e-WoM on social media: monetary vs non-monetary incentives	24
When profile photos matter: the roles of reviewer profile photos in the online review generation and consumption processes	23
It makes a difference! Impact of social and personal message appeals on engagement with sponsored posts	23
The impact of Covid-19 on customer journeys: implications for interactive marketing	22
A conceptual framework for understanding the antecedents and consequences of social selling: a theoretical perspective and research agenda	22
Flow matters: antecedents and outcomes of flow experience in social search on Instagram	22
How social media advertising features influence consumption and sharing intentions: the mediation of customer engagement	21
“I will buy what my ‘friend’ recommends”: the effects of parasocial relationships, influencer credibility and self-esteem on purchase intentions	21
Enhancing brick-and-mortar store shopping experience with an augmented reality shopping assistant application using personalized recommendations and explainable artificial intelligence	21
You absolutely (don’t) need this!examining differences on customer engagement components for (anti)haul youtubers’ videos	20