OOIR: Observatory of International Research

Papers

(The TQCC of Journal of Research in Interactive Marketing is 17. The table below lists those papers that are above that threshold based on CrossRef citation counts [max. 250 papers]. The publications cover those that have been published in the past four years, i.e., from 2020-11-01 to 2024-11-01.)

Article	Citations
New frontiers and future directions in interactive marketing: Inaugural Editorial	315
How chatbots' social presence communication enhances consumer engagement: the mediating role of parasocial interaction and dialogue	121
Enhancing the value co-creation process: artificial intelligence and mobile banking service platforms	114
Perceived authenticity of social media influencers: scale development and validation	108
Digital servitization value co-creation framework for AI services: a research agenda for digital transformation in financial service ecosystems	89
Behavioral consequences of customer inspiration: the role of social media inspirational content and cultural orientation	86
How interactivity and vividness influence consumer virtual reality shopping experience: the mediating role of telepresence	71
Should I suggest this YouTube clip? The impact of UGC source credibility on eWOM and purchase intention	67
From direct marketing to interactive marketing: a retrospective review of the Journal of Research in Interactive Marketing	65
“I want to be as trendy as influencers” – how “fear of missing out” leads to buying intention for products endorsed by social media influencers	65
The impact of Internet celebrity characteristics on followers' impulse purchase behavior: the mediation of attachment and parasocial interaction	64
Hey Alexa: examining the effect of perceived socialness in usage intentions of AI assistant-enabled smart speaker	60
Creating immersive and parasocial live shopping experience for viewers: the role of streamers' interactional communication style	57
Social media influencers as human brands: an interactive marketing perspective	48
A persuasive eWOM model for increasing consumer engagement on social media: evidence from Irish fashion micro-influencers	47
The role of brand interactivity and involvement in driving social media consumer brand engagement and brand loyalty: the mediating effect of brand trust	45
Examining consumer participation on brand microblogs in China: perspectives from elaboration likelihood model, commitment–trust theory and social presence	44
Artificial intelligence-enabled personalization in interactive marketing: a customer journey perspective	44
The impact of storytelling in creating firm and customer connections in online environments	41
Unveiling drivers and brand relationship implications of consumer engagement with social media brand posts	37
Exploring the optimized social advertising strategy that can generate consumer engagement with green messages on social media	36
Influencers' intimate self-disclosure and its impact on consumers' self-brand connections: scale development, validation, and application	36
Enhancing brick-and-mortar store shopping experience with an augmented reality shopping assistant application using personalized recommendations and explainable artificial intelligence	35
“I will buy what my ‘friend’ recommends”: the effects of parasocial relationships, influencer credibility and self-esteem on purchase intentions	35
Augmenting brand community identification for inactive users: a uses and gratification perspective	34

The impact of artificial intelligence stimuli on customer engagement and value co-creation: the moderating role of customer ability readiness	33
Brand avatars: impact of social interaction on consumer–brand relationships	32
Conversation, storytelling, or consumer interaction and participation? The impact of brand-owned social media content marketing on consumers’ brand perceptions and attitudes	32
Customer engagement and value co-creation/destruction: the internal fostering and hindering factors and actors in the tourist/hotel experience	31
From social capital to consumer engagement: the mediating role of consumer e-empowerment	29
Enhancing resilience to negative information in consumer-brand interaction: the mediating role of brand knowledge and involvement	28
The role of perceived social media agility in customer engagement	28
How to motivate opinion leaders to spread e-WoM on social media: monetary vs non-monetary incentives	28
How perceived interactivity affects consumers' shopping intentions in live stream commerce: roles of immersion, user gratification and product involvement	26
A conceptual framework for understanding the antecedents and consequences of social selling: a theoretical perspective and research agenda	25
Influence of self-disclosure of Internet celebrities on normative commitment: the mediating role of para-social interaction	25
Let it flow: the role of seamlessness and the optimal experience on consumer word of mouth in omnichannel marketing	25
How social media advertising features influence consumption and sharing intentions: the mediation of customer engagement	24
It makes a difference! Impact of social and personal message appeals on engagement with sponsored posts	24
Video storytelling ads vs argumentative ads: how hooking viewers enhances consumer engagement	24
Flow matters: antecedents and outcomes of flow experience in social search on Instagram	24
The impact of Covid-19 on customer journeys: implications for interactive marketing	23
How can autonomy improve consumer experience when interacting with smart products?	23
How interaction experience enhances customer engagement in smart speaker devices? The moderation of gendered voice and product smartness	23
Reading between the lines: untwining online user-generated content using sentiment analysis	22
You absolutely (don’t) need this!examining differences on customer engagement components for (anti)haul youtubers’ videos	22
How social presence influences consumer purchase intention in live video commerce: the mediating role of immersive experience and the moderating role of positive emotions	22
To buy or not to buy, that is the question: understanding the determinants of the urge to buy impulsively on Instagram Commerce	21
Editorial – The misassumptions about contributions	20
Augmented reality interactive technology and interfaces: a construal-level theory perspective	20
AI-powered touch points in the customer journey: a systematic literature review and research agenda	19
Contactless service encounters among Millennials and Generation Z: the effects of Millennials and Gen Z characteristics on technology self-efficacy and preference for contactless service	19
Reactance and turbulence: examining the cognitive and affective antecedents of ad blocking	18
The effect of image enhancement on influencer's product recommendation effectiveness: the roles of perceived influencer authenticity and post type	18
How a doer persuade a donor? Investigating the moderating effects of behavioral biases in donor acceptance of donation crowdfunding	17
Let's play with emojis! How to make emojis more effective in social media advertising using promocodes and temporal orientation	17
Drivers of satisfaction and usage continuance in e-grocery retailing: a collaborative design supported perspective	17
Consumer brand engagement on social media in the COVID-19 pandemic: the roles of country-of-origin and consumer animosity	17
How social media's cause-related marketing activity enhances consumer citizenship behavior: the mediating role of community identification	17
Luxury brands join hands: building interactive alliances on social media	17
Does cluttered social media environment hurt advertising effectiveness? The moderation of ad types and personalization	17