OOIR: Observatory of International Research

Papers

(The median citation count of Journal of Research in Interactive Marketing is 8. The table below lists those papers that are above that threshold based on CrossRef citation counts [max. 250 papers]. The publications cover those that have been published in the past four years, i.e., from 2020-04-01 to 2024-04-01.)

Article	Citations
New frontiers and future directions in interactive marketing: Inaugural Editorial	276
Enhancing the value co-creation process: artificial intelligence and mobile banking service platforms	94
How chatbots' social presence communication enhances consumer engagement: the mediating role of parasocial interaction and dialogue	86
One size doesn’t fit all: a uses and gratifications analysis of social media platforms	84
Antecedent consumer factors, consequential branding outcomes and measures of online consumer engagement: current research and future directions	81
Fostering brand–consumer interactions in social media: the role of social media uses and gratifications	77
Behavioral consequences of customer inspiration: the role of social media inspirational content and cultural orientation	77
Digital servitization value co-creation framework for AI services: a research agenda for digital transformation in financial service ecosystems	70
Ordinary celebrities related criteria to harvest fame and influence on social media	70
Perceived authenticity of social media influencers: scale development and validation	67
The influence of YouTubers on followers’ use intention	56
Should I suggest this YouTube clip? The impact of UGC source credibility on eWOM and purchase intention	54
From direct marketing to interactive marketing: a retrospective review of the Journal of Research in Interactive Marketing	54
Hey Alexa: examining the effect of perceived socialness in usage intentions of AI assistant-enabled smart speaker	52
How interactivity and vividness influence consumer virtual reality shopping experience: the mediating role of telepresence	52
The impact of Internet celebrity characteristics on followers' impulse purchase behavior: the mediation of attachment and parasocial interaction	47
Antecedents of customer brand advocacy: a meta-analysis of the empirical evidence	46
A persuasive eWOM model for increasing consumer engagement on social media: evidence from Irish fashion micro-influencers	43
Imagery makes social media captivating! Aesthetic value in a consumer-as-value-maximizer framework	43
Analyzing the effects of visual aesthetic of Web pages on users’ responses in online retailing using the VisAWI method	42
“I want to be as trendy as influencers” – how “fear of missing out” leads to buying intention for products endorsed by social media influencers	42
The intentions to use social commerce from social, technology, and personal trait perspectives: analysis of direct, indirect, and moderating effects	41
Examining consumer participation on brand microblogs in China: perspectives from elaboration likelihood model, commitment–trust theory and social presence	41
Creating immersive and parasocial live shopping experience for viewers: the role of streamers' interactional communication style	40
The impact of storytelling in creating firm and customer connections in online environments	37

Social media influencers as human brands: an interactive marketing perspective	36
Exploring the optimized social advertising strategy that can generate consumer engagement with green messages on social media	35
Augmenting brand community identification for inactive users: a uses and gratification perspective	35
An international investigation of opinion leadership and social media	34
Unveiling drivers and brand relationship implications of consumer engagement with social media brand posts	34
The role of brand interactivity and involvement in driving social media consumer brand engagement and brand loyalty: the mediating effect of brand trust	30
Conversation, storytelling, or consumer interaction and participation? The impact of brand-owned social media content marketing on consumers’ brand perceptions and attitudes	28
The role of perceived social media agility in customer engagement	27
Influencers' intimate self-disclosure and its impact on consumers' self-brand connections: scale development, validation, and application	27
From social capital to consumer engagement: the mediating role of consumer e-empowerment	27
Enhancing resilience to negative information in consumer-brand interaction: the mediating role of brand knowledge and involvement	25
When does an online brand community backfire? An empirical study	25
Brand avatars: impact of social interaction on consumer–brand relationships	25
Customer engagement and value co-creation/destruction: the internal fostering and hindering factors and actors in the tourist/hotel experience	24
How to motivate opinion leaders to spread e-WoM on social media: monetary vs non-monetary incentives	24
It makes a difference! Impact of social and personal message appeals on engagement with sponsored posts	23
When profile photos matter: the roles of reviewer profile photos in the online review generation and consumption processes	23
A conceptual framework for understanding the antecedents and consequences of social selling: a theoretical perspective and research agenda	22
Flow matters: antecedents and outcomes of flow experience in social search on Instagram	22
The impact of Covid-19 on customer journeys: implications for interactive marketing	22
Enhancing brick-and-mortar store shopping experience with an augmented reality shopping assistant application using personalized recommendations and explainable artificial intelligence	21
How social media advertising features influence consumption and sharing intentions: the mediation of customer engagement	21
“I will buy what my ‘friend’ recommends”: the effects of parasocial relationships, influencer credibility and self-esteem on purchase intentions	21
You absolutely (don’t) need this!examining differences on customer engagement components for (anti)haul youtubers’ videos	20
How can autonomy improve consumer experience when interacting with smart products?	19
Influence of self-disclosure of Internet celebrities on normative commitment: the mediating role of para-social interaction	19
Reading between the lines: untwining online user-generated content using sentiment analysis	18
Reactance and turbulence: examining the cognitive and affective antecedents of ad blocking	18
Artificial intelligence-enabled personalization in interactive marketing: a customer journey perspective	18
How interaction experience enhances customer engagement in smart speaker devices? The moderation of gendered voice and product smartness	18
Video storytelling ads vs argumentative ads: how hooking viewers enhances consumer engagement	18
The impact of artificial intelligence stimuli on customer engagement and value co-creation: the moderating role of customer ability readiness	17
Let it flow: the role of seamlessness and the optimal experience on consumer word of mouth in omnichannel marketing	16
Sharing is entertaining: the impact of consumer values on video sharing and brand equity	15
Augmented reality interactive technology and interfaces: a construal-level theory perspective	15
How playable ads influence consumer attitude: exploring the mediation effects of perceived control and freedom threat	15
Consumer brand engagement on social media in the COVID-19 pandemic: the roles of country-of-origin and consumer animosity	15
Do sensory reviews make more sense? The mediation of objective perception in online review helpfulness	15
4W of user-generated content: why who we are and where we post influence what we post	15
Luxury brands join hands: building interactive alliances on social media	14
Effects of app pricing structures on product evaluations	14
How a doer persuade a donor? Investigating the moderating effects of behavioral biases in donor acceptance of donation crowdfunding	14
Celebrity selection in social media ecosystems: a flexible and interactive framework	14
Does cluttered social media environment hurt advertising effectiveness? The moderation of ad types and personalization	14
Does the length of a review matter in perceived helpfulness? The moderating role of product experience	14
To buy or not to buy, that is the question: understanding the determinants of the urge to buy impulsively on Instagram Commerce	14
Editorial – The misassumptions about contributions	13
How social media's cause-related marketing activity enhances consumer citizenship behavior: the mediating role of community identification	13
Let's play with emojis! How to make emojis more effective in social media advertising using promocodes and temporal orientation	13
Online viewers’ choices over advertisement number and duration	12

How social presence influences consumer purchase intention in live video commerce: the mediating role of immersive experience and the moderating role of positive emotions	12
The effect of novelty in in-game advertising: examining the moderating role of interactivity and congruency	12
Webrooming or showrooming? The moderating effect of product attributes	12
The effect of image enhancement on influencer's product recommendation effectiveness: the roles of perceived influencer authenticity and post type	12
Why should you respond to customer complaints on a personal level? The silent observer's perspective	12
Contactless service encounters among Millennials and Generation Z: the effects of Millennials and Gen Z characteristics on technology self-efficacy and preference for contactless service	11
Are you engaged? The influence of brand schematicity on online brand engagement and brand purchase	11
Drivers of satisfaction and usage continuance in e-grocery retailing: a collaborative design supported perspective	11
Examining identity- and bond-based hashtag community identification: the moderating role of self-brand connections	11
Show products or show people: an eye-tracking study of visual branding strategy on Instagram	11
Post-pandemic marketing: when the peripheral becomes the core	11
What you see is what you get: assessing in-game advertising effectiveness	10
Boost your email marketing campaign! Emojis as visual stimuli to influence customer engagement	10
How consumers react to woke advertising: methodological triangulation based on social media data and self-report data	10
Effects of personal innovativeness and perceived value of disclosure on privacy concerns in proximity marketing: self-control as a moderator	10
Impact of brand community supportive climates on consumer-to-consumer helping behavior	9
How to overcome online banner blindness? A study on the effects of creativity	9
Order matters: effect of use versus outreach order disclosure on persuasiveness of sponsored posts	9
How perceived interactivity affects consumers' shopping intentions in live stream commerce: roles of immersion, user gratification and product involvement	9
Birds of a feather flock together: matched personality effects of product recommendation chatbots and users	8
How social media self-efficacy and social anxiety affect customer purchasing from agile brands on social media	8
In-store interactive advertising screens: the effect of interactivity on impulse buying explained by self-agency	8
Is my design better? A co-creation perspective for online fashion design	8
Beyond visual clutter: the interplay among products, advertisements, and the overall webpage	8