OOIR: Observatory of International Research

Papers

(The H4-Index of Journal of Research in Interactive Marketing is 27. The table below lists those papers that are above that threshold based on CrossRef citation counts [max. 250 papers]. The publications cover those that have been published in the past four years, i.e., from 2021-08-01 to 2025-08-01.)

Article	Citations
The effect of image enhancement on influencer's product recommendation effectiveness: the roles of perceived influencer authenticity and post type	117
Determinants of relationship termination intentions and their evolution: a two time-lag approach	108
The power of numbers: an examination of the relationship between numerical cues in online review comments and perceived review helpfulness	100
Can the humanisation of smart home speakers improve user's attitude towards covert information collection?	79
Emotional anthropomorphism of notifications and app engagement: does the usage frequency matter?	71
I am feeling so good! Motivations for interacting in online brand communities	70
Exploring the relationship between social media use and anti-luxury behavior: implications for interactive marketing strategies	67
YouTube influencer marketing through parasocial interaction: a dyadic perspective	67
Pumping up customer value with convenience and personalisation strategies in e-retailing: an analysis of the engagement connection	66
Virtual ideality vs. virtual authenticity: exploring the role of social signals in interactive marketing	62
Visual narratives and audience engagement: edutainment interactive strategies with computer vision and natural language processing	60
How consumer opinions are affected by marketers: an empirical examination by deep learning approach	59
Immersive gaming in the fashion arena: an investigation of brand coolness and its mediating role on brand equity	53
The impact of brand transparency of food delivery apps in interactive brand communication	48
Influencers' intimate self-disclosure and its impact on consumers' self-brand connections: scale development, validation, and application	46
Recommender systems impact on Platform’s content and outcomes: the role of providers and algorithm designs	38
Revisiting privacy in interactive marketing: perspectives from Asian consumers	37
Multirooming: generating e-satisfaction throughout omnichannel consumer journey design and online customer experience	37
The impact of product evaluation on appreciative engagement in social free sampling: a persuasion knowledge model perspective	36
Untouchable them: the effect of chatbot gender on angry customers	35
Does the verified badge of social media matter? The perspective of trust transfer theory	34
Publisher’s Note	34
How source of product acquisition affects consumers' reliance on positive word-of-mouth: a mental imagery perspective	33
The virality of advertising content	33
Make the apps stand out: discoverability and perceived value are vital for adoption	31

Brand avatars: impact of social interaction on consumer–brand relationships	30
Let's play with emojis! How to make emojis more effective in social media advertising using promocodes and temporal orientation	29
What you see is what you get: assessing in-game advertising effectiveness	27
Virtual influencers and corporate reputation: from marketing game to empirical analysis	27
It's a comparison game! The roles of social comparison, perceived exclusivity and perceived financial benefits in non-fungible token marketing	27