OOIR: Observatory of International Research

Papers

(The H4-Index of Journal of Research in Interactive Marketing is 29. The table below lists those papers that are above that threshold based on CrossRef citation counts [max. 250 papers]. The publications cover those that have been published in the past four years, i.e., from 2020-11-01 to 2024-11-01.)

Article	Citations
New frontiers and future directions in interactive marketing: Inaugural Editorial	315
How chatbots' social presence communication enhances consumer engagement: the mediating role of parasocial interaction and dialogue	121
Enhancing the value co-creation process: artificial intelligence and mobile banking service platforms	114
Perceived authenticity of social media influencers: scale development and validation	108
Digital servitization value co-creation framework for AI services: a research agenda for digital transformation in financial service ecosystems	89
Behavioral consequences of customer inspiration: the role of social media inspirational content and cultural orientation	86
How interactivity and vividness influence consumer virtual reality shopping experience: the mediating role of telepresence	71
Should I suggest this YouTube clip? The impact of UGC source credibility on eWOM and purchase intention	67
“I want to be as trendy as influencers” – how “fear of missing out” leads to buying intention for products endorsed by social media influencers	65
From direct marketing to interactive marketing: a retrospective review of the Journal of Research in Interactive Marketing	65
The impact of Internet celebrity characteristics on followers' impulse purchase behavior: the mediation of attachment and parasocial interaction	64
Hey Alexa: examining the effect of perceived socialness in usage intentions of AI assistant-enabled smart speaker	60
Creating immersive and parasocial live shopping experience for viewers: the role of streamers' interactional communication style	57
Social media influencers as human brands: an interactive marketing perspective	48
A persuasive eWOM model for increasing consumer engagement on social media: evidence from Irish fashion micro-influencers	47
The role of brand interactivity and involvement in driving social media consumer brand engagement and brand loyalty: the mediating effect of brand trust	45
Examining consumer participation on brand microblogs in China: perspectives from elaboration likelihood model, commitment–trust theory and social presence	44
Artificial intelligence-enabled personalization in interactive marketing: a customer journey perspective	44
The impact of storytelling in creating firm and customer connections in online environments	41
Unveiling drivers and brand relationship implications of consumer engagement with social media brand posts	37
Influencers' intimate self-disclosure and its impact on consumers' self-brand connections: scale development, validation, and application	36
Exploring the optimized social advertising strategy that can generate consumer engagement with green messages on social media	36
Enhancing brick-and-mortar store shopping experience with an augmented reality shopping assistant application using personalized recommendations and explainable artificial intelligence	35
“I will buy what my ‘friend’ recommends”: the effects of parasocial relationships, influencer credibility and self-esteem on purchase intentions	35
Augmenting brand community identification for inactive users: a uses and gratification perspective	34

The impact of artificial intelligence stimuli on customer engagement and value co-creation: the moderating role of customer ability readiness	33
Conversation, storytelling, or consumer interaction and participation? The impact of brand-owned social media content marketing on consumers’ brand perceptions and attitudes	32
Brand avatars: impact of social interaction on consumer–brand relationships	32
Customer engagement and value co-creation/destruction: the internal fostering and hindering factors and actors in the tourist/hotel experience	31
From social capital to consumer engagement: the mediating role of consumer e-empowerment	29