OOIR: Observatory of International Research

Papers

(The H4-Index of Journal of Research in Interactive Marketing is 26. The table below lists those papers that are above that threshold based on CrossRef citation counts [max. 250 papers]. The publications cover those that have been published in the past four years, i.e., from 2022-05-01 to 2026-05-01.)

Article	Citations
Can the humanisation of smart home speakers improve user's attitude towards covert information collection?	195
More than just a preview: how teaser videos shape consumer livestream watching through the mediating role of inspiration	121
Bullying an AI? Misbehavior toward an AI moral patient in interactive marketing	108
Standing out or fading away: the impact of luxury brand story types on brand equity	104
Persuasive and substantive: the impact of matching charity advertising appeal with numeric format on individual donation intentions	103
The effect of image enhancement on influencer's product recommendation effectiveness: the roles of perceived influencer authenticity and post type	83
Recommendation agents (RAs) in interactive online retailing: an investigation on consumers’ shunning recommended products	75
Determinants of relationship termination intentions and their evolution: a two time-lag approach	58
YouTube influencer marketing through parasocial interaction: a dyadic perspective	57
Pumping up customer value with convenience and personalisation strategies in e-retailing: an analysis of the engagement connection	53
Visual narratives and audience engagement: edutainment interactive strategies with computer vision and natural language processing	48
Editorial: The changing landscape of marketing research in the AI era: prospects and challenges	45
Virtual ideality vs. virtual authenticity: exploring the role of social signals in interactive marketing	43
Emotional anthropomorphism of notifications and app engagement: does the usage frequency matter?	40
Where’s the interactive marketing in the interactive marketing literature? A state-of-the-art review and research agenda	39
Exploring the relationship between social media use and anti-luxury behavior: implications for interactive marketing strategies	39
Multirooming: generating e-satisfaction throughout omnichannel consumer journey design and online customer experience	38
Corrigendum: When information fits the experience: a dual-congruity perspective on real-world intentions toward virtual brand events	37
The impact of brand transparency of food delivery apps in interactive brand communication	33
Immersive gaming in the fashion arena: an investigation of brand coolness and its mediating role on brand equity	32
Recommender systems impact on Platform’s content and outcomes: the role of providers and algorithm designs	30
Publisher’s Note	29
Harnessing artificial intelligence (AI) for interactive branding	28
Revisiting privacy in interactive marketing: perspectives from Asian consumers	28
Does the verified badge of social media matter? The perspective of trust transfer theory	26

How source of product acquisition affects consumers' reliance on positive word-of-mouth: a mental imagery perspective	26
The impact of product evaluation on appreciative engagement in social free sampling: a persuasion knowledge model perspective	26