OOIR: Observatory of International Research

Papers

(The H4-Index of Journal of Research in Interactive Marketing is 30. The table below lists those papers that are above that threshold based on CrossRef citation counts [max. 250 papers]. The publications cover those that have been published in the past four years, i.e., from 2021-02-01 to 2025-02-01.)

Article	Citations
Consumer perceptions of AI chatbots on Twitter (X) and Reddit: an analysis of social media sentiment and interactive marketing strategies	322
The power of numbers: an examination of the relationship between numerical cues in online review comments and perceived review helpfulness	135
Digital consumer engagement: examining the impact of native advertising exposure in a social network	117
Can mental imagery enhance review helpfulness and product evaluation? The role of contextual background and mental simulation	108
Effects of personal innovativeness and perceived value of disclosure on privacy concerns in proximity marketing: self-control as a moderator	89
The impact of artificial intelligence stimuli on customer engagement and value co-creation: the moderating role of customer ability readiness	71
Optimizing positive goal framing in advertising: differential consumer responses to new product categories	67
Guest editorial	67
The role of gender-identity congruity in cross-gender endorsement in the context of live streaming	65
Just enough unless my community needs more! The necessity shopper scale and the mediating effect of connectedness on buying more	64
Consumer bias against evaluations received by artificial intelligence: the mediation effect of lack of transparency anxiety	62
The impact of Internet celebrity characteristics on followers' impulse purchase behavior: the mediation of attachment and parasocial interaction	60
CEO vs. celebrity: the effect of streamer types on consumer engagement in brands' self-built live-streaming	50
Converting idol worship into destination loyalty: A study of “idol pilgrimage tour” in China	48
The feeling of being together in the metaverse: the positive influence of copresence on subjective well-being	47
How interactivity and vividness influence consumer virtual reality shopping experience: the mediating role of telepresence	47
Conversions on the rise – modernizing e-mail marketing practices by utilizing volunteered data	45
Online controversial events: leveraging consumer engagement with users’ positive buzz	44
Integrating or tailoring? Optimizing touchpoints for enhanced omnichannel customer experience	37
Decoding digital engagement: a comparative analysis of English and Turkish brand post popularity dynamics on platform X	36
Is my design better? A co-creation perspective for online fashion design	36
How social media self-efficacy and social anxiety affect customer purchasing from agile brands on social media	35
Social media influencers as human brands: an interactive marketing perspective	35
Does cluttered social media environment hurt advertising effectiveness? The moderation of ad types and personalization	34
Video storytelling ads vs argumentative ads: how hooking viewers enhances consumer engagement	33

“I will buy what my ‘friend’ recommends”: the effects of parasocial relationships, influencer credibility and self-esteem on purchase intentions	32
How perceived interactivity affects consumers' shopping intentions in live stream commerce: roles of immersion, user gratification and product involvement	32
Can the humanisation of smart home speakers improve user's attitude towards covert information collection?	32
“I want to be as trendy as influencers” – how “fear of missing out” leads to buying intention for products endorsed by social media influencers	31
The impact of barrage system fluctuation on user interaction in digital video platforms: a perspective from signaling theory and social impact theory	30