OOIR: Observatory of International Research

Papers

(The H4-Index of Journal of Research in Interactive Marketing is 26. The table below lists those papers that are above that threshold based on CrossRef citation counts [max. 250 papers]. The publications cover those that have been published in the past four years, i.e., from 2022-06-01 to 2026-06-01.)

Article	Citations
Persuasive and substantive: the impact of matching charity advertising appeal with numeric format on individual donation intentions	199
Can the humanisation of smart home speakers improve user's attitude towards covert information collection?	126
More than just a preview: how teaser videos shape consumer livestream watching through the mediating role of inspiration	108
Bullying an AI? Misbehavior toward an AI moral patient in interactive marketing	106
Determinants of relationship termination intentions and their evolution: a two time-lag approach	89
The effect of image enhancement on influencer's product recommendation effectiveness: the roles of perceived influencer authenticity and post type	76
Standing out or fading away: the impact of luxury brand story types on brand equity	62
Recommendation agents (RAs) in interactive online retailing: an investigation on consumers’ shunning recommended products	61
Emotional anthropomorphism of notifications and app engagement: does the usage frequency matter?	53
Virtual ideality vs. virtual authenticity: exploring the role of social signals in interactive marketing	49
Visual narratives and audience engagement: edutainment interactive strategies with computer vision and natural language processing	48
Catwalks and sales: fashion shows in live streaming	44
The interplay between AI’s autonomy level and anthropomorphic relationship on consumers’ evaluations of AI products: the mediating role of self-AI integration	41
Editorial: The changing landscape of marketing research in the AI era: prospects and challenges	40
Pumping up customer value with convenience and personalisation strategies in e-retailing: an analysis of the engagement connection	40
Exploring the relationship between social media use and anti-luxury behavior: implications for interactive marketing strategies	39
YouTube influencer marketing through parasocial interaction: a dyadic perspective	34
Recommender systems impact on Platform’s content and outcomes: the role of providers and algorithm designs	33
Where’s the interactive marketing in the interactive marketing literature? A state-of-the-art review and research agenda	32
Multirooming: generating e-satisfaction throughout omnichannel consumer journey design and online customer experience	32
The impact of brand transparency of food delivery apps in interactive brand communication	30
Corrigendum: When information fits the experience: a dual-congruity perspective on real-world intentions toward virtual brand events	29
Immersive gaming in the fashion arena: an investigation of brand coolness and its mediating role on brand equity	29
Harnessing artificial intelligence (AI) for interactive branding	27
Publisher’s Note	27

Does the verified badge of social media matter? The perspective of trust transfer theory	26
How source of product acquisition affects consumers' reliance on positive word-of-mouth: a mental imagery perspective	26