OOIR: Observatory of International Research

Papers

(The TQCC of Journal of Hospitality Marketing & Management is 18. The table below lists those papers that are above that threshold based on CrossRef citation counts [max. 250 papers]. The publications cover those that have been published in the past four years, i.e., from 2021-08-01 to 2025-08-01.)

Article	Citations
The role of servant leadership, self-efficacy, high performance work systems, and work engagement in increasing service-oriented behavior	372
Drivers of and barriers to customer value co-creation behaviors in the robot-assisted restaurant context	182
Does dysfunctional customer behavior really impact the turnover intention of hotel guest-contact employees? The role of wisdom leadership and job embeddedness	160
Understanding psychological ownership in access-based consumption through a theory synthesis: an investigation of Airbnb and hotels	65
Effect of situational factors (control, convenience, time pressure, and order complexity) on customers’ self-service technology choices	64
Past, present, and future of anthropomorphism in hospitality & tourism: conceptualization and systematic review	63
Hi Alexa, do hotel guests have privacy concerns with you?: A cross-cultural study	57
Modeling consumers’ trust in mobile food delivery apps: perspectives of technology acceptance model, mobile service quality and personalization-privacy theory	51
The influence of leadership commitment to service quality on hotel employees’ brand citizenship behavior: a mediation and moderation analysis	48
A meta-analysis of antecedents and outcomes of psychological capital in hospitality and tourism	47
A meta-analysis of customer uncivil behaviors in hospitality research	44
Artificial intelligence features and their service outcomes: a meta-analysis	44
Burnout or boreout: A meta-analytic review and synthesis of burnout and boreout literature in hospitality and tourism	42
Narrative or non-narrative? The effects of short video content structure on mental simulation and resort brand attitude	42
Understanding trust and perceived risk in sharing accommodation: an extended elaboration likelihood model and moderated by risk attitude	40
Corporate social responsibility authenticity as an antecedent to customer citizenship behavior: evidence from hospitality industry in Taiwan	39
Understanding customer attitudes and behaviors towards drone food delivery services: An investigation of customer motivations and challenges	38
Unperplexing the nexus between physical evidence and guest retention at beach resorts: multiple sequential mediation models	34
Strategizing human-robot role matrix: balancing automation and human touch	33
Cultivating consumer extra-role behaviors via green psychological benefits: the roles of gratitude and perceived consumer effectiveness	32
Impact of metaverse experiences on consumer behavior in metaverse-enabled hospitality retailing: the role of realism, immersion, convenience, and social interaction	32
Effects of paradoxical leadership on generation Y employees’ voice behavior: Exploring the chain mediating role of employees’ psychological safety and job crafting	30
Employees’ sustainability behavior: moderating effects of customer environmental awareness	30
Good or excellent? Factors determining online hotel ratings. A spatial approach	29
Critical determinants of intentions to revisit smart hotels: an examination of smart service interactional experience, emotions, and technophilia	28

How does the tourism and hospitality industry use artificial intelligence? A review of empirical studies and future research agenda	27
Customers’ metaverse service encounter perceptions: sentiment analysis and topic modeling	27
A profile deviation approach to enhancing relationship marketing outcomes	25
Addressing service profit chain with artificial and emotional intelligence	25
Corporate digital responsibility: navigating ethical, societal, and environmental challenges in the digital age and exploring future research directions	25
Does ethnic affinity affect consumers’ posting behavior? Evidence from face recognition and difference-in-differences design	24
Responding to negative reviews? The interplay of management response strategy and service failure type	24
Service robot’s responses in service recovery and service evaluation: the moderating role of robots’ social perception	24
Improved or decreased? Customer experience with self-service technology versus human service in hotels in China	23
Multiple mediating effects in the association between hotels’ eco-label credibility and green WOM behavior	23
The effects of message framing in CSR advertising on consumers’ emotions, attitudes, and behavioral intentions	22
High-performance work systems and employees’ outcomes in challenging contexts: the role of hindrance stressors	22
Theorizing vloggers’ approaches and practices in travel vlog production through grounded theory	22
Navigating workplace technological challenges: the role of technology curiosity and peace of mind in enhancing employee work-life wellbeing and work pleasure	21
Social connectedness and well-being of elderly customers: Do employee-to-customer interactions matter?	21
Beyond Reality: Examining the Opportunities and Challenges of Cross-Border Integration between Metaverse and Hospitality Industries	21
How dark traits and regulatory focus manifest in online hotel reviews: a textual content analysis	21
Toward pro-environmental performance in the hospitality industry: empirical evidence on the mediating and interaction analysis	19
To break or not to break? The dual effects of employee-AI collaborative identification on employee pro-customer rule breaking	18
Exploring mental health from the perspective of DNA methylation: evidence from the hospitality employees	18
Examining the antecedents and effects of hotel corporate reputation on customers’ loyalty and citizenship behavior: an integrated framework	18
Green entrepreneurship orientation, green innovation and hotel performance: the moderating role of managerial environmental concern	18
Customer perception of price fairness in human-robot interaction: examining the role of anthropomorphism and social presence	18