OOIR: Observatory of International Research

Papers

(The H4-Index of Journal of Hospitality Marketing & Management is 27. The table below lists those papers that are above that threshold based on CrossRef citation counts [max. 250 papers]. The publications cover those that have been published in the past four years, i.e., from 2021-08-01 to 2025-08-01.)

Article	Citations
The role of servant leadership, self-efficacy, high performance work systems, and work engagement in increasing service-oriented behavior	372
Drivers of and barriers to customer value co-creation behaviors in the robot-assisted restaurant context	182
Does dysfunctional customer behavior really impact the turnover intention of hotel guest-contact employees? The role of wisdom leadership and job embeddedness	160
Understanding psychological ownership in access-based consumption through a theory synthesis: an investigation of Airbnb and hotels	65
Effect of situational factors (control, convenience, time pressure, and order complexity) on customers’ self-service technology choices	64
Past, present, and future of anthropomorphism in hospitality & tourism: conceptualization and systematic review	63
Hi Alexa, do hotel guests have privacy concerns with you?: A cross-cultural study	57
Modeling consumers’ trust in mobile food delivery apps: perspectives of technology acceptance model, mobile service quality and personalization-privacy theory	51
The influence of leadership commitment to service quality on hotel employees’ brand citizenship behavior: a mediation and moderation analysis	48
A meta-analysis of antecedents and outcomes of psychological capital in hospitality and tourism	47
A meta-analysis of customer uncivil behaviors in hospitality research	44
Artificial intelligence features and their service outcomes: a meta-analysis	44
Burnout or boreout: A meta-analytic review and synthesis of burnout and boreout literature in hospitality and tourism	42
Narrative or non-narrative? The effects of short video content structure on mental simulation and resort brand attitude	42
Understanding trust and perceived risk in sharing accommodation: an extended elaboration likelihood model and moderated by risk attitude	40
Corporate social responsibility authenticity as an antecedent to customer citizenship behavior: evidence from hospitality industry in Taiwan	39
Understanding customer attitudes and behaviors towards drone food delivery services: An investigation of customer motivations and challenges	38
Unperplexing the nexus between physical evidence and guest retention at beach resorts: multiple sequential mediation models	34
Strategizing human-robot role matrix: balancing automation and human touch	33
Cultivating consumer extra-role behaviors via green psychological benefits: the roles of gratitude and perceived consumer effectiveness	32
Impact of metaverse experiences on consumer behavior in metaverse-enabled hospitality retailing: the role of realism, immersion, convenience, and social interaction	32
Effects of paradoxical leadership on generation Y employees’ voice behavior: Exploring the chain mediating role of employees’ psychological safety and job crafting	30
Employees’ sustainability behavior: moderating effects of customer environmental awareness	30
Good or excellent? Factors determining online hotel ratings. A spatial approach	29
Critical determinants of intentions to revisit smart hotels: an examination of smart service interactional experience, emotions, and technophilia	28

How does the tourism and hospitality industry use artificial intelligence? A review of empirical studies and future research agenda	27
Customers’ metaverse service encounter perceptions: sentiment analysis and topic modeling	27