OOIR: Observatory of International Research

Papers

(The H4-Index of Journal of Hospitality Marketing & Management is 28. The table below lists those papers that are above that threshold based on CrossRef citation counts [max. 250 papers]. The publications cover those that have been published in the past four years, i.e., from 2022-01-01 to 2026-01-01.)

Article	Citations
Understanding psychological ownership in access-based consumption through a theory synthesis: an investigation of Airbnb and hotels	435
Hi Alexa, do hotel guests have privacy concerns with you?: A cross-cultural study	222
Past, present, and future of anthropomorphism in hospitality & tourism: conceptualization and systematic review	206
Effect of situational factors (control, convenience, time pressure, and order complexity) on customers’ self-service technology choices	80
Modeling consumers’ trust in mobile food delivery apps: perspectives of technology acceptance model, mobile service quality and personalization-privacy theory	79
Drivers of and barriers to customer value co-creation behaviors in the robot-assisted restaurant context	76
Inclusive yet unconvincing: when robot-delivered inclusive service undermines customer citizenship behavior	69
Does dysfunctional customer behavior really impact the turnover intention of hotel guest-contact employees? The role of wisdom leadership and job embeddedness	69
A meta-analysis of antecedents and outcomes of psychological capital in hospitality and tourism	61
Narrative or non-narrative? The effects of short video content structure on mental simulation and resort brand attitude	56
Artificial intelligence features and their service outcomes: a meta-analysis	52
Corporate social responsibility authenticity as an antecedent to customer citizenship behavior: evidence from hospitality industry in Taiwan	52
Understanding customer attitudes and behaviors towards drone food delivery services: An investigation of customer motivations and challenges	47
Employees’ sustainability behavior: moderating effects of customer environmental awareness	44
Unperplexing the nexus between physical evidence and guest retention at beach resorts: multiple sequential mediation models	39
Effects of paradoxical leadership on generation Y employees’ voice behavior: Exploring the chain mediating role of employees’ psychological safety and job crafting	39
Impact of metaverse experiences on consumer behavior in metaverse-enabled hospitality retailing: the role of realism, immersion, convenience, and social interaction	38
Strategizing human-robot role matrix: balancing automation and human touch	38
Cultivating consumer extra-role behaviors via green psychological benefits: the roles of gratitude and perceived consumer effectiveness	38
Good or excellent? Factors determining online hotel ratings. A spatial approach	36
Critical determinants of intentions to revisit smart hotels: an examination of smart service interactional experience, emotions, and technophilia	36
How does the tourism and hospitality industry use artificial intelligence? A review of empirical studies and future research agenda	35
A profile deviation approach to enhancing relationship marketing outcomes	33
Customers’ metaverse service encounter perceptions: sentiment analysis and topic modeling	32
Addressing service profit chain with artificial and emotional intelligence	30

Responding to negative reviews? The interplay of management response strategy and service failure type	29
Service robot’s responses in service recovery and service evaluation: the moderating role of robots’ social perception	29
Does ethnic affinity affect consumers’ posting behavior? Evidence from face recognition and difference-in-differences design	29
Corporate digital responsibility: navigating ethical, societal, and environmental challenges in the digital age and exploring future research directions	28
From novelty to necessity: evolving consumer expectations and experiences in human-technology interactions	28