OOIR: Observatory of International Research

Papers

(The H4-Index of Journal of Hospitality Marketing & Management is 28. The table below lists those papers that are above that threshold based on CrossRef citation counts [max. 250 papers]. The publications cover those that have been published in the past four years, i.e., from 2021-11-01 to 2025-11-01.)

Article	Citations
Drivers of and barriers to customer value co-creation behaviors in the robot-assisted restaurant context	408
Effect of situational factors (control, convenience, time pressure, and order complexity) on customers’ self-service technology choices	203
Does dysfunctional customer behavior really impact the turnover intention of hotel guest-contact employees? The role of wisdom leadership and job embeddedness	187
Past, present, and future of anthropomorphism in hospitality & tourism: conceptualization and systematic review	73
Modeling consumers’ trust in mobile food delivery apps: perspectives of technology acceptance model, mobile service quality and personalization-privacy theory	73
Hi Alexa, do hotel guests have privacy concerns with you?: A cross-cultural study	67
Understanding psychological ownership in access-based consumption through a theory synthesis: an investigation of Airbnb and hotels	66
A meta-analysis of antecedents and outcomes of psychological capital in hospitality and tourism	65
Artificial intelligence features and their service outcomes: a meta-analysis	55
Narrative or non-narrative? The effects of short video content structure on mental simulation and resort brand attitude	54
Burnout or boreout: A meta-analytic review and synthesis of burnout and boreout literature in hospitality and tourism	48
Inclusive yet unconvincing: when robot-delivered inclusive service undermines customer citizenship behavior	44
Corporate social responsibility authenticity as an antecedent to customer citizenship behavior: evidence from hospitality industry in Taiwan	43
Understanding customer attitudes and behaviors towards drone food delivery services: An investigation of customer motivations and challenges	42
Employees’ sustainability behavior: moderating effects of customer environmental awareness	37
Impact of metaverse experiences on consumer behavior in metaverse-enabled hospitality retailing: the role of realism, immersion, convenience, and social interaction	37
Strategizing human-robot role matrix: balancing automation and human touch	36
Effects of paradoxical leadership on generation Y employees’ voice behavior: Exploring the chain mediating role of employees’ psychological safety and job crafting	35
Cultivating consumer extra-role behaviors via green psychological benefits: the roles of gratitude and perceived consumer effectiveness	35
Good or excellent? Factors determining online hotel ratings. A spatial approach	35
Unperplexing the nexus between physical evidence and guest retention at beach resorts: multiple sequential mediation models	34
Critical determinants of intentions to revisit smart hotels: an examination of smart service interactional experience, emotions, and technophilia	33
How does the tourism and hospitality industry use artificial intelligence? A review of empirical studies and future research agenda	31
Customers’ metaverse service encounter perceptions: sentiment analysis and topic modeling	30
Addressing service profit chain with artificial and emotional intelligence	29

Does ethnic affinity affect consumers’ posting behavior? Evidence from face recognition and difference-in-differences design	28
From novelty to necessity: evolving consumer expectations and experiences in human-technology interactions	28
A profile deviation approach to enhancing relationship marketing outcomes	28