OOIR: Observatory of International Research

Papers

(The H4-Index of Journal of Hospitality Marketing & Management is 31. The table below lists those papers that are above that threshold based on CrossRef citation counts [max. 250 papers]. The publications cover those that have been published in the past four years, i.e., from 2022-08-01 to 2026-08-01.)

Article	Citations
Past, present, and future of anthropomorphism in hospitality & tourism: conceptualization and systematic review	282
Drivers of and barriers to customer value co-creation behaviors in the robot-assisted restaurant context	270
Effect of situational factors (control, convenience, time pressure, and order complexity) on customers’ self-service technology choices	136
Does dysfunctional customer behavior really impact the turnover intention of hotel guest-contact employees? The role of wisdom leadership and job embeddedness	87
Understanding psychological ownership in access-based consumption through a theory synthesis: an investigation of Airbnb and hotels	75
Hi Alexa, do hotel guests have privacy concerns with you?: A cross-cultural study	65
A meta-analysis of antecedents and outcomes of psychological capital in hospitality and tourism	58
Inclusive yet unconvincing: when robot-delivered inclusive service undermines customer citizenship behavior	54
Narrative or non-narrative? The effects of short video content structure on mental simulation and resort brand attitude	52
Corporate social responsibility authenticity as an antecedent to customer citizenship behavior: evidence from hospitality industry in Taiwan	50
Understanding customer attitudes and behaviors towards drone food delivery services: An investigation of customer motivations and challenges	50
Effects of paradoxical leadership on generation Y employees’ voice behavior: Exploring the chain mediating role of employees’ psychological safety and job crafting	49
Artificial intelligence features and their service outcomes: a meta-analysis	49
Employees’ sustainability behavior: moderating effects of customer environmental awareness	47
From psychological empowerment to human-AI rapport: how Artificial Intelligence Social Responsibility enhances consumer well-being in hospitality	45
Cultivating consumer extra-role behaviors via green psychological benefits: the roles of gratitude and perceived consumer effectiveness	44
Good or excellent? Factors determining online hotel ratings. A spatial approach	41
Unperplexing the nexus between physical evidence and guest retention at beach resorts: multiple sequential mediation models	41
Impact of metaverse experiences on consumer behavior in metaverse-enabled hospitality retailing: the role of realism, immersion, convenience, and social interaction	39
When uncertainty fuels bias: unconscious racial discrimination against sharing economy service providers in Airbnb	39
The double-edged sword effect of human-robot collaboration on hospitality employees’ service innovation behavior	39
Strategizing human-robot role matrix: balancing automation and human touch	39
Critical determinants of intentions to revisit smart hotels: an examination of smart service interactional experience, emotions, and technophilia	37
A profile deviation approach to enhancing relationship marketing outcomes	35
How does the tourism and hospitality industry use artificial intelligence? A review of empirical studies and future research agenda	35

Time flows, choices follow: exploring how the timing of services shapes customer preference for service robots versus human employees	35
Customers’ metaverse service encounter perceptions: sentiment analysis and topic modeling	35
Self-esteem or blame? How do customers’ protective face orientation and attribution of responsibility affect food waste reduction?	35
Corporate digital responsibility: navigating ethical, societal, and environmental challenges in the digital age and exploring future research directions	34
Responding to negative reviews? The interplay of management response strategy and service failure type	34
Does ethnic affinity affect consumers’ posting behavior? Evidence from face recognition and difference-in-differences design	32
From novelty to necessity: evolving consumer expectations and experiences in human-technology interactions	31
From green business strategy to green functional benefits: the roles of green technology, supply chain management, stakeholder engagement, and eco-friendly image in green lodging hotels	31