QME-Quantitative Marketing and Economics

Papers
(The TQCC of QME-Quantitative Marketing and Economics is 4. The table below lists those papers that are above that threshold based on CrossRef citation counts [max. 250 papers]. The publications cover those that have been published in the past four years, i.e., from 2021-01-01 to 2025-01-01.)
ArticleCitations
Copula-based direct utility models for correlated choice alternatives37
Mergers with endogenous product choice: The case of the ready-to-eat cereal industry13
Counter-cyclical price promotion: Capturing seasonal changes in stockpiling and endogenous consumption9
Proxies for legal firearm prevalence9
Are e-books a different channel? Multichannel management of digital products8
Is first- or third-party audience data more effective for reaching the ‘right’ customers? The case of IT decision-makers7
Push and pull: Modeling mobile app promotions and consumer responses7
Quantifying the link between employee engagement, and customer satisfaction and retention in the car rental industry7
Effect of search cost in the presence of search deterring informative advertising6
Measuring the competition effects of price-matching guarantees5
Comments on “Counterfactual Inference for Consumer Choice Across Many Product Categories”5
From uniform to bespoke prices: Hotel pricing during EURO 20164
Prices and promotions in U.S. retail markets4
Distilling network effects from Steam4
Signaling quality via demand lockout4
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