QME-Quantitative Marketing and Economics

Papers
(The median citation count of QME-Quantitative Marketing and Economics is 2. The table below lists those papers that are above that threshold based on CrossRef citation counts [max. 250 papers]. The publications cover those that have been published in the past four years, i.e., from 2022-05-01 to 2026-05-01.)
ArticleCitations
Affirmative action as a cost cutting tool in procurement markets28
Is first- or third-party audience data more effective for reaching the ‘right’ customers? The case of IT decision-makers28
The customer journey as a source of information27
Polarized consumption26
The pricing strategies of online grocery retailers15
Watching intensity and media franchise engagement13
Quantifying the link between employee engagement, and customer satisfaction and retention in the car rental industry13
Incorporating switching reasons into a factor-analytic choice model: A study on benefit segmentation of physicians13
Investigating complementarities in subscription software usage using advertising experiments12
Discrete choice in marketing through the lens of rational inattention9
Complementarities between algorithmic and human decision-making: The case of antibiotic prescribing8
Distilling network effects from Steam7
Price promotions and “freemium” app monetization6
Bayesian learning and skill accumulation in video game play5
Adaptive grids for the estimation of dynamic models5
Identification in english auctions with shill bidding5
Price commitment and the strategic launch of a fighter brand5
Large Language Models and Creative Content Design: a case study of email marketing at Wine Access5
Face/Off: The adverse effects of increased competition5
Predicting rare events in markets with relational data4
Push and pull: Modeling mobile app promotions and consumer responses4
Going back to move forward? How search revisits on a website we built inform us about search outcomes4
Heterogeneous treatment effects and optimal targeting policy evaluation3
From uniform to bespoke prices: Hotel pricing during EURO 20163
Shrinkage priors for high-dimensional demand estimation3
The sequential search model: A framework for empirical research2
Proxies for legal firearm prevalence2
Targeted incentives, broad impacts: Evidence from an E-commerce platform2
Apparent algorithmic discrimination and real-time algorithmic learning in digital search advertising2
Signaling quality via demand lockout2
Price promotions, beneficiary framing, and mental accounting2
Mergers with endogenous product choice: The case of the ready-to-eat cereal industry2
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