QME-Quantitative Marketing and Economics

Papers
(The median citation count of QME-Quantitative Marketing and Economics is 2. The table below lists those papers that are above that threshold based on CrossRef citation counts [max. 250 papers]. The publications cover those that have been published in the past four years, i.e., from 2021-10-01 to 2025-10-01.)
ArticleCitations
Measuring the competition effects of price-matching guarantees66
Is first- or third-party audience data more effective for reaching the ‘right’ customers? The case of IT decision-makers21
Counterfactual inference for consumer choice across many product categories20
Industry-funded research and bias in food science19
The customer journey as a source of information17
The pricing strategies of online grocery retailers14
Quantifying the link between employee engagement, and customer satisfaction and retention in the car rental industry13
Watching intensity and media franchise engagement10
Investigating complementarities in subscription software usage using advertising experiments10
Copula-based direct utility models for correlated choice alternatives10
A sequential choice model for multiple discrete demand10
Discrete choice in marketing through the lens of rational inattention9
Distilling network effects from Steam7
Complementarities between algorithmic and human decision-making: The case of antibiotic prescribing7
Keywords, limited consideration, and organic product listings6
Face/Off: The adverse effects of increased competition5
Price promotions and “freemium” app monetization5
The role of slant and message consistency in political advertising effectiveness: evidence from the 2016 presidential election5
Adaptive grids for the estimation of dynamic models4
Price commitment and the strategic launch of a fighter brand4
Identification in english auctions with shill bidding4
From uniform to bespoke prices: Hotel pricing during EURO 20163
Shrinkage priors for high-dimensional demand estimation3
Comments on “Counterfactual Inference for Consumer Choice Across Many Product Categories”3
Heterogeneous treatment effects and optimal targeting policy evaluation3
Push and pull: Modeling mobile app promotions and consumer responses3
Price promotions, beneficiary framing, and mental accounting2
The sequential search model: A framework for empirical research2
Proxies for legal firearm prevalence2
Targeted incentives, broad impacts: Evidence from an E-commerce platform2
Apparent algorithmic discrimination and real-time algorithmic learning in digital search advertising2
Estimating expectations-based reference-price effects in the used-car retail market2
Mergers with endogenous product choice: The case of the ready-to-eat cereal industry2
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