QME-Quantitative Marketing and Economics

Papers
(The median citation count of QME-Quantitative Marketing and Economics is 2. The table below lists those papers that are above that threshold based on CrossRef citation counts [max. 250 papers]. The publications cover those that have been published in the past four years, i.e., from 2022-06-01 to 2026-06-01.)
ArticleCitations
Is first- or third-party audience data more effective for reaching the ‘right’ customers? The case of IT decision-makers30
The customer journey as a source of information28
Affirmative action as a cost cutting tool in procurement markets28
Polarized consumption27
Quantifying the link between employee engagement, and customer satisfaction and retention in the car rental industry15
The pricing strategies of online grocery retailers15
Incorporating switching reasons into a factor-analytic choice model: A study on benefit segmentation of physicians13
Investigating complementarities in subscription software usage using advertising experiments12
Watching intensity and media franchise engagement12
Discrete choice in marketing through the lens of rational inattention9
Complementarities between algorithmic and human decision-making: The case of antibiotic prescribing8
The impact of dollar store expansion on local market structure and food access7
Price promotions and “freemium” app monetization6
Contests, gamification, and persistent engagement in educational technology6
Distilling network effects from Steam6
Face/Off: The adverse effects of increased competition5
Bayesian learning and skill accumulation in video game play5
Large Language Models and Creative Content Design: a case study of email marketing at Wine Access5
Identification in english auctions with shill bidding4
Price commitment and the strategic launch of a fighter brand4
From uniform to bespoke prices: Hotel pricing during EURO 20163
Adaptive grids for the estimation of dynamic models3
Predicting rare events in markets with relational data3
Going back to move forward? How search revisits on a website we built inform us about search outcomes3
Push and pull: Modeling mobile app promotions and consumer responses3
Heterogeneous treatment effects and optimal targeting policy evaluation2
The sequential search model: A framework for empirical research2
Price promotions, beneficiary framing, and mental accounting2
Apparent algorithmic discrimination and real-time algorithmic learning in digital search advertising2
Shrinkage priors for high-dimensional demand estimation2
Targeted incentives, broad impacts: Evidence from an E-commerce platform2
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