QME-Quantitative Marketing and Economics

Papers
(The median citation count of QME-Quantitative Marketing and Economics is 2. The table below lists those papers that are above that threshold based on CrossRef citation counts [max. 250 papers]. The publications cover those that have been published in the past four years, i.e., from 2021-09-01 to 2025-09-01.)
ArticleCitations
Measuring the competition effects of price-matching guarantees63
Counterfactual inference for consumer choice across many product categories20
Is first- or third-party audience data more effective for reaching the ‘right’ customers? The case of IT decision-makers19
Industry-funded research and bias in food science17
The customer journey as a source of information16
The pricing strategies of online grocery retailers14
Quantifying the link between employee engagement, and customer satisfaction and retention in the car rental industry12
Copula-based direct utility models for correlated choice alternatives10
Investigating complementarities in subscription software usage using advertising experiments9
A sequential choice model for multiple discrete demand9
Watching intensity and media franchise engagement9
Discrete choice in marketing through the lens of rational inattention8
Complementarities between algorithmic and human decision-making: The case of antibiotic prescribing6
Distilling network effects from Steam5
Price promotions and “freemium” app monetization5
The role of slant and message consistency in political advertising effectiveness: evidence from the 2016 presidential election5
Keywords, limited consideration, and organic product listings5
Identification in english auctions with shill bidding4
Adaptive grids for the estimation of dynamic models4
Face/Off: The adverse effects of increased competition4
Shrinkage priors for high-dimensional demand estimation3
Comments on “Counterfactual Inference for Consumer Choice Across Many Product Categories”3
Heterogeneous treatment effects and optimal targeting policy evaluation3
Push and pull: Modeling mobile app promotions and consumer responses3
From uniform to bespoke prices: Hotel pricing during EURO 20163
Price commitment and the strategic launch of a fighter brand3
Targeted incentives, broad impacts: Evidence from an E-commerce platform2
Apparent algorithmic discrimination and real-time algorithmic learning in digital search advertising2
Estimating expectations-based reference-price effects in the used-car retail market2
Mergers with endogenous product choice: The case of the ready-to-eat cereal industry2
Price promotions, beneficiary framing, and mental accounting2
The sequential search model: A framework for empirical research2
Proxies for legal firearm prevalence2
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