OOIR: Observatory of International Research

Papers

(The median citation count of QME-Quantitative Marketing and Economics is 1. The table below lists those papers that are above that threshold based on CrossRef citation counts [max. 250 papers]. The publications cover those that have been published in the past four years, i.e., from 2021-05-01 to 2025-05-01.)

Article	Citations
Is first- or third-party audience data more effective for reaching the ‘right’ customers? The case of IT decision-makers	48
Counterfactual inference for consumer choice across many product categories	14
Industry-funded research and bias in food science	11
Measuring the competition effects of price-matching guarantees	11
The customer journey as a source of information	11
Quantifying the link between employee engagement, and customer satisfaction and retention in the car rental industry	9
The pricing strategies of online grocery retailers	9
Copula-based direct utility models for correlated choice alternatives	8
Watching intensity and media franchise engagement	8
Investigating complementarities in subscription software usage using advertising experiments	7
A sequential choice model for multiple discrete demand	7
Discrete choice in marketing through the lens of rational inattention	6
Distilling network effects from Steam	5
Complementarities between algorithmic and human decision-making: The case of antibiotic prescribing	5
Keywords, limited consideration, and organic product listings	4
Price promotions and “freemium” app monetization	3
The role of slant and message consistency in political advertising effectiveness: evidence from the 2016 presidential election	3
Face/Off: The adverse effects of increased competition	3
Price commitment and the strategic launch of a fighter brand	3
Adaptive grids for the estimation of dynamic models	3
Identification in english auctions with shill bidding	3
Shrinkage priors for high-dimensional demand estimation	2
From uniform to bespoke prices: Hotel pricing during EURO 2016	2
Price promotions, beneficiary framing, and mental accounting	2
Comments on “Counterfactual Inference for Consumer Choice Across Many Product Categories”	2

Targeted incentives, broad impacts: Evidence from an E-commerce platform	2
Heterogeneous treatment effects and optimal targeting policy evaluation	2
Push and pull: Modeling mobile app promotions and consumer responses	2
Apparent algorithmic discrimination and real-time algorithmic learning in digital search advertising	1
The sequential search model: A framework for empirical research	1
Transitory shocks, limited attention, and a firm’s decision to exit	1
Proxies for legal firearm prevalence	1
Mergers with endogenous product choice: The case of the ready-to-eat cereal industry	1
Vertical integration of platforms and product prominence	1
How do U.S. households change their expenditure patterns in response to income or wealth shocks? Insights from NielsenIQ Data	1
Estimating expectations-based reference-price effects in the used-car retail market	1
Signaling quality via demand lockout	1
Non-linear pricing effects in conjoint analysis	1