QME-Quantitative Marketing and Economics

Papers
(The H4-Index of QME-Quantitative Marketing and Economics is 8. The table below lists those papers that are above that threshold based on CrossRef citation counts [max. 250 papers]. The publications cover those that have been published in the past four years, i.e., from 2020-07-01 to 2024-07-01.)
ArticleCitations
Prices and promotions in U.S. retail markets35
Consumer search in the U.S. auto industry: The role of dealership visits25
The impact of social distancing on box-office revenue: Evidence from the COVID-19 pandemic15
Geography as branding: Descriptive evidence from Taobao12
Counterfactual inference for consumer choice across many product categories9
Price promotions and “freemium” app monetization8
Vertical integration of platforms and product prominence8
Are e-books a different channel? Multichannel management of digital products8
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