QME-Quantitative Marketing and Economics

Papers
(The H4-Index of QME-Quantitative Marketing and Economics is 8. The table below lists those papers that are above that threshold based on CrossRef citation counts [max. 250 papers]. The publications cover those that have been published in the past four years, i.e., from 2021-05-01 to 2025-05-01.)
ArticleCitations
Is first- or third-party audience data more effective for reaching the ‘right’ customers? The case of IT decision-makers48
Counterfactual inference for consumer choice across many product categories14
Measuring the competition effects of price-matching guarantees11
The customer journey as a source of information11
Industry-funded research and bias in food science11
Quantifying the link between employee engagement, and customer satisfaction and retention in the car rental industry9
The pricing strategies of online grocery retailers9
Watching intensity and media franchise engagement8
Copula-based direct utility models for correlated choice alternatives8
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