QME-Quantitative Marketing and Economics

Papers
(The H4-Index of QME-Quantitative Marketing and Economics is 7. The table below lists those papers that are above that threshold based on CrossRef citation counts [max. 250 papers]. The publications cover those that have been published in the past four years, i.e., from 2020-11-01 to 2024-11-01.)
ArticleCitations
Prices and promotions in U.S. retail markets37
Geography as branding: Descriptive evidence from Taobao12
Price promotions and “freemium” app monetization9
Counterfactual inference for consumer choice across many product categories9
Vertical integration of platforms and product prominence8
Selling mechanisms for perishable goods: An empirical analysis of an online resale market for event tickets7
Leveraging loyalty programs using competitor based targeting7
Are e-books a different channel? Multichannel management of digital products7
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