QME-Quantitative Marketing and Economics

Papers
(The H4-Index of QME-Quantitative Marketing and Economics is 8. The table below lists those papers that are above that threshold based on CrossRef citation counts [max. 250 papers]. The publications cover those that have been published in the past four years, i.e., from 2021-05-01 to 2025-05-01.)
ArticleCitations
Is first- or third-party audience data more effective for reaching the ‘right’ customers? The case of IT decision-makers48
Counterfactual inference for consumer choice across many product categories14
Industry-funded research and bias in food science11
Measuring the competition effects of price-matching guarantees11
The customer journey as a source of information11
Quantifying the link between employee engagement, and customer satisfaction and retention in the car rental industry9
The pricing strategies of online grocery retailers9
Copula-based direct utility models for correlated choice alternatives8
Watching intensity and media franchise engagement8
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