OOIR: Observatory of International Research

Papers

(The TQCC of Electronic Commerce Research and Applications is 15. The table below lists those papers that are above that threshold based on CrossRef citation counts [max. 250 papers]. The publications cover those that have been published in the past four years, i.e., from 2021-08-01 to 2025-08-01.)

Article	Citations
Viral marketing strategies with dual incentives	184
Understanding virtual agents’ service quality in the context of customer service: A fit-viability perspective	125
A systematic literature review on social commerce: Assessing the past and guiding the future	104
Editorial Board	101
Editorial Board	94
From e-commerce to m-commerce: An analysis of the user’s experience with different access platforms	88
Competing tourism service provider introduction strategy for an online travel platform with demand information sharing	76
Do the rich grow richer? An empirical analysis of the Matthew effect in an online healthcare community	73
Risk-return modelling in the p2p lending market: Trends, gaps, recommendations and future directions	71
Expert or partner: The matching effect of AI chatbot roles in different service contexts	68
Whom to benefit? Competing platforms’ strategic investment in recommender systems	63
Measuring the service quality of governmental sites: Development and validation of the e-Government service quality (EGSQUAL) scale	62
Antecedents of users’ switching intention to Central Bank Digital Currency: A push-pull-mooring model perspective	61
Impact of viewer-streamer-content congruence on users’ behavioral intention in virtual streaming: The moderating effect of role-playing	59
MuST: An interpretable multidimensional strain theory model for corporate misreporting prediction	55
Live streaming channel strategy of an online retailer in a supply chain	54
Understanding and forecasting consumer sequential multiscreen viewing behavior	52
Effects of pricing schemes and platform types on platform-based logistics services	51
Solving the green reverse logistics problem in e-commerce using a reinforcement learning based genetic algorithm	49
Effect of service factors and buy-online-pick-up-in-store strategies through an omnichannel system under an agricultural supply chain management	46
Shopping with augmented reality: How wow-effect changes the equations!	45
Editorial Board	44
Gamification on digital platform: A meta-analysis of affordance on behavior from value perspective	44
Editorial Board	43
Optimal financing strategies with 3PL customized service in a capital-constrained supply chain	42

E-servicescape and customer equity based customer loyalty model for digital services	42
Operation decision model in a platform ecosystem for car-sharing service	41
The role of the humanisation of smart home speakers in the personalisation–privacy paradox	40
ImprovedGCN: An efficient and accurate recommendation system employing lightweight graph convolutional networks in social media	38
Why do consumers continue to use OTT services?	38
Rating prediction of recommended item based on review deep learning and rating probability matrix factorization	36
A comparative study of various recommendation algorithms based on E-commerce big data	35
You are worth my tipping: Why do people voluntarily pay for User-Generated-Content on social media platforms?	34
Livestreaming sales strategy considering valuation correlation and influence effect	33
Let’s get personal: Which elements elicit perceived personalization in social media advertising?	32
An investigation on trust in AI-enabled collaboration: Application of AI-Driven chatbot in accommodation-based sharing economy	30
Mapping the evolution of e-commerce research through co-word analysis: 2001–2020	29
LIO-PAY: Sustainable low-cost offline payment solution	29
Feature selection for Turkish Crowdfunding projects with using filtering and wrapping methods	27
Effect of user-generated image on review helpfulness: Perspectives from object detection	27
DP-SGD-global-adapt-V2-S: Triad improvements of privacy, accuracy and fairness via step decay noise multiplier and step decay upper clipping threshold	27
Editorial Board	27
Management of social selling and B2B customer-brand engagement: Is direct selling on social media good for your brand and relationships?	27
The power of C2C interactions: Effect of customer responses to online reviews on subsequent ratings	26
An intelligent knowledge-based chatbot for customer service	26
Critical success factors in the FinTech World: A stage model	26
Users’ processing of online marketplace listings for high and low involvement goods	26
Impact of mobile device usage and temporal distance on consumer post-consumption evaluations: Evidence from TripAdvisor	26
Antecedents of trustworthiness of social commerce platforms: A case of rural communities using multi group SEM & MCDM methods	26
Welfare promoter or profit obstructor? The role of return-freight insurance in online retailing	25
Pricing and greenness investment for green products with government subsidies: When to apply blockchain technology?	25
Follow the money: Techniques for pricing rewards in crowdfunding projects	25
Subjective variability of the “just-right feeling”: Effectiveness of social media advertising design	24
The Little Bid More, the Merrier? Quantifying the Effects of Filler-Item Recommendations in Contingent Free Shipping	24
Investigating consumers’ cognitive, emotional, and behavioral engagement in social media brand pages: A natural language processing approach	23
A tale of stores and screens: Unveiling consumer behaviour in omnichannel retailing through the lens of behavioural reasoning	23
Live streaming strategy under multi-channel sales of the online retailer	22
Identifying and prioritizing the critical quality attributes for business-to-business cross-border electronic commerce platforms	22
Building brand engagement in metaverse commerce: The role of branded non-fungible tokens (BNFTs)	22
Strategies for online game publishers to counter third-party cheats	22
Human-machine hybrid prediction market: A promising sales forecasting solution for E-commerce enterprises	21
Collaboration or Encroachment? The Content Provider’s Strategic Content Provision Strategy	21
Editorial Board	21
GTR: An explainable Graph Topic-aware Recommender for scholarly document	21
Editorial Board	21
The launch of new products: New technology driven firm-user interactions with key opinion leaders for single and multiple interactions	20
Destination evangelism and engagement: Investigation from social media-based travel community	20
Logistics service sharing of sellers on an e-commerce platform considering the behaviour of carbon emission pooling	20
CDR-ULPT:Cross-domain recommendation for e-commerce using user-level preferences transfer network	20
Dynamic pricing vs. pre-announced pricing in supply chain with consumer heterogeneity	20
Explaining consumer implementation intentions in mobile shopping with SEM and fsQCA: Roles of visual and technical perceptions	20
Optimal livestream selling strategy with buy-online-and-return-in-store	19
Super app on demand: Exploring the impact of service synergy on willingness to use a new service	19
Hybridized model selection with Gifi system for categorical data using the genetic algorithm and information complexity	19
Emerging technology-based online scheduling for instant delivery in the O2O retail era	19

Comprehensive examination of the bright and dark sides of generative AI services: A mixed-methods approach	19
Graphic or short video? The influence mechanism of UGC types on consumers' purchase intention—Take Xiaohongshu as an example	19
Understanding music streaming services via text mining of online customer reviews	19
Real-world demotivation as a predictor of continued video game playing: A study on escapism, anxiety and lack of intrinsic motivation	18
Editorial Board	18
Emerging technologies in e-commerce operations and supply chain management	18
Factors influencing consumers’ continuous purchase intention on fresh food e-commerce platforms: An organic foods-centric empirical investigation	18
What and how driving consumer engagement and purchase intention in officer live streaming? A two-factor theory perspective	18
Learning-by-doing in non-homogeneous tasks: An empirical study of content creator performance on a music streaming platform	18
Should the chatbot “save itself” or “be helped by others”? The influence of service recovery types on consumer perceptions of recovery satisfaction	18
How does apology matter? Responding to negative customer reviews on online-to-offline platforms	17
Consumer private data collection strategies for AI-enabled products	17
Unveiling the influence of streamer characteristics on sales performance in live streaming commerce	17
Navigating in online stores: The effect of the primary navigation on consumers’ response—A study based on the apparel e-retailer	17
Decoding ambivalence: The potential of cue-based design for Customer Facing Technologies	17
Which goods are most likely to be subject to click farming? An evidence from the Taobao platform	17
Restoring the buyer–seller relationship through online return shipping: The role of return shipping method and return shipping fee	16
Social media or online shopping websites: Will/how platforms influence eWOM effectiveness	16
Online promotion cooling? The influence mechanism of consumer loyalty in classic large-scale online social promotions	16
Product Customization Schemes and Value Co-Creation with Platform-Driven C2M Model	16
Modeling and prediction of human negotiation behavior in human-computer negotiation	16
Disentangling consumers’ negative reactions to impulse buying in the context of in-app purchase: Insights from the affect-behavior-cognition model	16
Insurance policy and pricing decisions in online food delivery market with consumer ratings	15
Decentralized autonomous organizations in e-commerce supply chains: A bayesian method to barrier identification and interrelationship mapping	15
The impact of recommender systems and pricing strategies on brand competition and consumer search	15