OOIR: Observatory of International Research

Papers

(The TQCC of Electronic Commerce Research and Applications is 15. The table below lists those papers that are above that threshold based on CrossRef citation counts [max. 250 papers]. The publications cover those that have been published in the past four years, i.e., from 2022-01-01 to 2026-01-01.)

Article	Citations
Do the rich grow richer? An empirical analysis of the Matthew effect in an online healthcare community	154
Editorial Board	130
Editorial Board	113
Whom to benefit? Competing platforms’ strategic investment in recommender systems	110
Understanding virtual agents’ service quality in the context of customer service: A fit-viability perspective	81
Viral marketing strategies with dual incentives	77
Digital nudging in e-commerce: empowering behavioral science with data science	77
From e-commerce to m-commerce: An analysis of the user’s experience with different access platforms	75
Understanding social commerce adoption in agriculture: a systematic literature review	71
Expert or partner: The matching effect of AI chatbot roles in different service contexts	68
Measuring the service quality of governmental sites: Development and validation of the e-Government service quality (EGSQUAL) scale	64
A systematic literature review on social commerce: Assessing the past and guiding the future	63
Effect of service factors and buy-online-pick-up-in-store strategies through an omnichannel system under an agricultural supply chain management	60
How signal intensity of altruistic and strategic motivation affects crowdfunding performance? Matching among funders and platform types	59
Impact of viewer-streamer-content congruence on users’ behavioral intention in virtual streaming: The moderating effect of role-playing	59
Effects of pricing schemes and platform types on platform-based logistics services	58
IntentRec: Incorporating latent user intent via contrastive alignment for sequential recommendation	56
MuST: An interpretable multidimensional strain theory model for corporate misreporting prediction	56
Understanding and forecasting consumer sequential multiscreen viewing behavior	52
Live streaming channel strategy of an online retailer in a supply chain	51
Antecedents of users’ switching intention to Central Bank Digital Currency: A push-pull-mooring model perspective	49
The role of the humanisation of smart home speakers in the personalisation–privacy paradox	48
Solving the green reverse logistics problem in e-commerce using a reinforcement learning based genetic algorithm	48
Gamification on digital platform: A meta-analysis of affordance on behavior from value perspective	46
Editorial Board	42

E-servicescape and customer equity based customer loyalty model for digital services	42
Editorial Board	40
Why do consumers continue to use OTT services?	39
Understanding the knowledge sharing behaviors in social Commerce: Affordances, coactive vicarious Learning, and need for cognitive closure	38
Operation decision model in a platform ecosystem for car-sharing service	37
Shopping with augmented reality: How wow-effect changes the equations!	37
Consumer purchase intention during brand crisis: A study on intangible cultural heritage brands in the context of e-commerce live streaming	37
LIO-PAY: Sustainable low-cost offline payment solution	35
You are worth my tipping: Why do people voluntarily pay for User-Generated-Content on social media platforms?	35
Livestreaming sales strategy considering valuation correlation and influence effect	34
Rating prediction of recommended item based on review deep learning and rating probability matrix factorization	32
A comparative study of various recommendation algorithms based on E-commerce big data	32
An investigation on trust in AI-enabled collaboration: Application of AI-Driven chatbot in accommodation-based sharing economy	32
Critical success factors in the FinTech World: A stage model	31
ImprovedGCN: An efficient and accurate recommendation system employing lightweight graph convolutional networks in social media	31
Let’s get personal: Which elements elicit perceived personalization in social media advertising?	31
The coherent two-phased process from sold online to redemption offline on an online daily-deal platform	30
Users’ processing of online marketplace listings for high and low involvement goods	30
Welfare promoter or profit obstructor? The role of return-freight insurance in online retailing	30
The power of C2C interactions: Effect of customer responses to online reviews on subsequent ratings	30
Editorial Board	30
Impact of mobile device usage and temporal distance on consumer post-consumption evaluations: Evidence from TripAdvisor	29
Management of social selling and B2B customer-brand engagement: Is direct selling on social media good for your brand and relationships?	29
DP-SGD-global-adapt-V2-S: Triad improvements of privacy, accuracy and fairness via step decay noise multiplier and step decay upper clipping threshold	29
Effect of user-generated image on review helpfulness: Perspectives from object detection	28
Feature selection for Turkish Crowdfunding projects with using filtering and wrapping methods	28
Pricing and greenness investment for green products with government subsidies: When to apply blockchain technology?	27
Mapping the evolution of e-commerce research through co-word analysis: 2001–2020	27
Subjective variability of the “just-right feeling”: Effectiveness of social media advertising design	26
Improving supply chain efficiency with geometric progression export policy and carbon emission mitigation: A comparative analysis of VMI-CS and conventional models	26
Follow the money: Techniques for pricing rewards in crowdfunding projects	26
Antecedents of trustworthiness of social commerce platforms: A case of rural communities using multi group SEM & MCDM methods	26
A tale of stores and screens: Unveiling consumer behaviour in omnichannel retailing through the lens of behavioural reasoning	26
The Little Bid More, the Merrier? Quantifying the Effects of Filler-Item Recommendations in Contingent Free Shipping	26
Building brand engagement in metaverse commerce: The role of branded non-fungible tokens (BNFTs)	25
Live streaming strategy under multi-channel sales of the online retailer	25
Logistics service sharing of sellers on an e-commerce platform considering the behaviour of carbon emission pooling	25
Monetizing digital content: fixed price or pay-as-you-wish?	25
Identifying and prioritizing the critical quality attributes for business-to-business cross-border electronic commerce platforms	25
Strategies for online game publishers to counter third-party cheats	25
Investigating consumers’ cognitive, emotional, and behavioral engagement in social media brand pages: A natural language processing approach	25
GTR: An explainable Graph Topic-aware Recommender for scholarly document	25
Understanding music streaming services via text mining of online customer reviews	24
Destination evangelism and engagement: Investigation from social media-based travel community	24
Dynamic pricing vs. pre-announced pricing in supply chain with consumer heterogeneity	24
CDR-ULPT:Cross-domain recommendation for e-commerce using user-level preferences transfer network	24
Human-machine hybrid prediction market: A promising sales forecasting solution for E-commerce enterprises	23
Editorial Board	23
Collaboration or Encroachment? The Content Provider’s Strategic Content Provision Strategy	23
Editorial Board	23

Graphic or short video? The influence mechanism of UGC types on consumers' purchase intention—Take Xiaohongshu as an example	22
The launch of new products: New technology driven firm-user interactions with key opinion leaders for single and multiple interactions	22
Super app on demand: Exploring the impact of service synergy on willingness to use a new service	22
Emerging technology-based online scheduling for instant delivery in the O2O retail era	22
Hybridized model selection with Gifi system for categorical data using the genetic algorithm and information complexity	21
Learning-by-doing in non-homogeneous tasks: An empirical study of content creator performance on a music streaming platform	21
Comprehensive examination of the bright and dark sides of generative AI services: A mixed-methods approach	21
Should the chatbot “save itself” or “be helped by others”? The influence of service recovery types on consumer perceptions of recovery satisfaction	20
Emerging technologies in e-commerce operations and supply chain management	20
What and how driving consumer engagement and purchase intention in officer live streaming? A two-factor theory perspective	20
Real-world demotivation as a predictor of continued video game playing: A study on escapism, anxiety and lack of intrinsic motivation	20
Decoding ambivalence: The potential of cue-based design for Customer Facing Technologies	19
Consumer private data collection strategies for AI-enabled products	19
Optimal livestream selling strategy with buy-online-and-return-in-store	19
Speculation or collection? The impact of owner and item characteristics on polarized price premium in metaverse resale markets	19
Unveiling the influence of streamer characteristics on sales performance in live streaming commerce	18
Editorial Board	18
Decentralized autonomous organizations in e-commerce supply chains: A bayesian method to barrier identification and interrelationship mapping	18
Online promotion cooling? The influence mechanism of consumer loyalty in classic large-scale online social promotions	18
Social media or online shopping websites: Will/how platforms influence eWOM effectiveness	17
Restoring the buyer–seller relationship through online return shipping: The role of return shipping method and return shipping fee	17
Disentangling consumers’ negative reactions to impulse buying in the context of in-app purchase: Insights from the affect-behavior-cognition model	17
Insurance policy and pricing decisions in online food delivery market with consumer ratings	17
How does apology matter? Responding to negative customer reviews on online-to-offline platforms	17
Product Customization Schemes and Value Co-Creation with Platform-Driven C2M Model	16
The merits of the pre-owned strategy: Price competition in multichannel digital goods distribution	16
Navigating in online stores: The effect of the primary navigation on consumers’ response—A study based on the apparel e-retailer	16
The impact of recommender systems and pricing strategies on brand competition and consumer search	16
Turning laughs into buys: The influence of meme marketing on consumer purchase intentions in e-commerce using media richness theory	15
Mapping the terrain of social and livestream commerce research through the affordance lens: A bibliometric review and research agenda	15
Business analytics for social goods	15