OOIR: Observatory of International Research

Papers

(The TQCC of Electronic Commerce Research and Applications is 14. The table below lists those papers that are above that threshold based on CrossRef citation counts [max. 250 papers]. The publications cover those that have been published in the past four years, i.e., from 2021-11-01 to 2025-11-01.)

Article	Citations
Expert or partner: The matching effect of AI chatbot roles in different service contexts	140
Understanding social commerce adoption in agriculture: a systematic literature review	116
From e-commerce to m-commerce: An analysis of the user’s experience with different access platforms	110
Viral marketing strategies with dual incentives	104
Do the rich grow richer? An empirical analysis of the Matthew effect in an online healthcare community	100
Editorial Board	99
Editorial Board	74
Measuring the service quality of governmental sites: Development and validation of the e-Government service quality (EGSQUAL) scale	74
Understanding virtual agents’ service quality in the context of customer service: A fit-viability perspective	73
Digital nudging in e-commerce: empowering behavioral science with data science	71
A systematic literature review on social commerce: Assessing the past and guiding the future	68
Whom to benefit? Competing platforms’ strategic investment in recommender systems	67
Impact of viewer-streamer-content congruence on users’ behavioral intention in virtual streaming: The moderating effect of role-playing	59
IntentRec: Incorporating latent user intent via contrastive alignment for sequential recommendation	58
Solving the green reverse logistics problem in e-commerce using a reinforcement learning based genetic algorithm	57
How signal intensity of altruistic and strategic motivation affects crowdfunding performance? Matching among funders and platform types	55
MuST: An interpretable multidimensional strain theory model for corporate misreporting prediction	54
Effects of pricing schemes and platform types on platform-based logistics services	54
Live streaming channel strategy of an online retailer in a supply chain	51
Effect of service factors and buy-online-pick-up-in-store strategies through an omnichannel system under an agricultural supply chain management	49
Antecedents of users’ switching intention to Central Bank Digital Currency: A push-pull-mooring model perspective	48
Understanding and forecasting consumer sequential multiscreen viewing behavior	48
Gamification on digital platform: A meta-analysis of affordance on behavior from value perspective	47
Editorial Board	45
E-servicescape and customer equity based customer loyalty model for digital services	43

Why do consumers continue to use OTT services?	42
The role of the humanisation of smart home speakers in the personalisation–privacy paradox	39
Operation decision model in a platform ecosystem for car-sharing service	39
Editorial Board	37
Optimal financing strategies with 3PL customized service in a capital-constrained supply chain	36
Shopping with augmented reality: How wow-effect changes the equations!	36
You are worth my tipping: Why do people voluntarily pay for User-Generated-Content on social media platforms?	35
A comparative study of various recommendation algorithms based on E-commerce big data	35
LIO-PAY: Sustainable low-cost offline payment solution	33
ImprovedGCN: An efficient and accurate recommendation system employing lightweight graph convolutional networks in social media	32
Let’s get personal: Which elements elicit perceived personalization in social media advertising?	32
Rating prediction of recommended item based on review deep learning and rating probability matrix factorization	31
Livestreaming sales strategy considering valuation correlation and influence effect	31
Users’ processing of online marketplace listings for high and low involvement goods	30
An investigation on trust in AI-enabled collaboration: Application of AI-Driven chatbot in accommodation-based sharing economy	30
The power of C2C interactions: Effect of customer responses to online reviews on subsequent ratings	30
Editorial Board	29
Antecedents of trustworthiness of social commerce platforms: A case of rural communities using multi group SEM & MCDM methods	29
The coherent two-phased process from sold online to redemption offline on an online daily-deal platform	28
Feature selection for Turkish Crowdfunding projects with using filtering and wrapping methods	28
Management of social selling and B2B customer-brand engagement: Is direct selling on social media good for your brand and relationships?	28
DP-SGD-global-adapt-V2-S: Triad improvements of privacy, accuracy and fairness via step decay noise multiplier and step decay upper clipping threshold	28
Welfare promoter or profit obstructor? The role of return-freight insurance in online retailing	27
Critical success factors in the FinTech World: A stage model	27
Impact of mobile device usage and temporal distance on consumer post-consumption evaluations: Evidence from TripAdvisor	27
Pricing and greenness investment for green products with government subsidies: When to apply blockchain technology?	27
An intelligent knowledge-based chatbot for customer service	26
Effect of user-generated image on review helpfulness: Perspectives from object detection	26
Improving supply chain efficiency with geometric progression export policy and carbon emission mitigation: A comparative analysis of VMI-CS and conventional models	26
Mapping the evolution of e-commerce research through co-word analysis: 2001–2020	26
Subjective variability of the “just-right feeling”: Effectiveness of social media advertising design	26
A tale of stores and screens: Unveiling consumer behaviour in omnichannel retailing through the lens of behavioural reasoning	25
Building brand engagement in metaverse commerce: The role of branded non-fungible tokens (BNFTs)	25
GTR: An explainable Graph Topic-aware Recommender for scholarly document	24
Follow the money: Techniques for pricing rewards in crowdfunding projects	24
Investigating consumers’ cognitive, emotional, and behavioral engagement in social media brand pages: A natural language processing approach	24
Monetizing digital content: fixed price or pay-as-you-wish?	24
Identifying and prioritizing the critical quality attributes for business-to-business cross-border electronic commerce platforms	24
Live streaming strategy under multi-channel sales of the online retailer	24
The Little Bid More, the Merrier? Quantifying the Effects of Filler-Item Recommendations in Contingent Free Shipping	24
Strategies for online game publishers to counter third-party cheats	23
Collaboration or Encroachment? The Content Provider’s Strategic Content Provision Strategy	23
Emerging technology-based online scheduling for instant delivery in the O2O retail era	23
Graphic or short video? The influence mechanism of UGC types on consumers' purchase intention—Take Xiaohongshu as an example	22
Editorial Board	21
The launch of new products: New technology driven firm-user interactions with key opinion leaders for single and multiple interactions	21
Human-machine hybrid prediction market: A promising sales forecasting solution for E-commerce enterprises	21
Super app on demand: Exploring the impact of service synergy on willingness to use a new service	21
CDR-ULPT:Cross-domain recommendation for e-commerce using user-level preferences transfer network	21
Understanding music streaming services via text mining of online customer reviews	21

Logistics service sharing of sellers on an e-commerce platform considering the behaviour of carbon emission pooling	20
What and how driving consumer engagement and purchase intention in officer live streaming? A two-factor theory perspective	20
Destination evangelism and engagement: Investigation from social media-based travel community	20
Dynamic pricing vs. pre-announced pricing in supply chain with consumer heterogeneity	20
Editorial Board	20
Comprehensive examination of the bright and dark sides of generative AI services: A mixed-methods approach	20
Hybridized model selection with Gifi system for categorical data using the genetic algorithm and information complexity	19
Should the chatbot “save itself” or “be helped by others”? The influence of service recovery types on consumer perceptions of recovery satisfaction	19
Learning-by-doing in non-homogeneous tasks: An empirical study of content creator performance on a music streaming platform	19
Optimal livestream selling strategy with buy-online-and-return-in-store	18
Factors influencing consumers’ continuous purchase intention on fresh food e-commerce platforms: An organic foods-centric empirical investigation	18
Real-world demotivation as a predictor of continued video game playing: A study on escapism, anxiety and lack of intrinsic motivation	18
Insurance policy and pricing decisions in online food delivery market with consumer ratings	18
Emerging technologies in e-commerce operations and supply chain management	18
Speculation or collection? The impact of owner and item characteristics on polarized price premium in metaverse resale markets	17
Decentralized autonomous organizations in e-commerce supply chains: A bayesian method to barrier identification and interrelationship mapping	17
Unveiling the influence of streamer characteristics on sales performance in live streaming commerce	17
Decoding ambivalence: The potential of cue-based design for Customer Facing Technologies	17
Disentangling consumers’ negative reactions to impulse buying in the context of in-app purchase: Insights from the affect-behavior-cognition model	16
Online promotion cooling? The influence mechanism of consumer loyalty in classic large-scale online social promotions	16
Editorial Board	16
The impact of recommender systems and pricing strategies on brand competition and consumer search	16
Which goods are most likely to be subject to click farming? An evidence from the Taobao platform	16
Consumer private data collection strategies for AI-enabled products	16
Navigating in online stores: The effect of the primary navigation on consumers’ response—A study based on the apparel e-retailer	15
Social media or online shopping websites: Will/how platforms influence eWOM effectiveness	15
Product Customization Schemes and Value Co-Creation with Platform-Driven C2M Model	15
Modeling and prediction of human negotiation behavior in human-computer negotiation	15
Restoring the buyer–seller relationship through online return shipping: The role of return shipping method and return shipping fee	14
Quality effort strategies of video service supply chain considering fans preference and data-driven marketing under derived demand	14
The merits of the pre-owned strategy: Price competition in multichannel digital goods distribution	14
The bright side of online recycling: Perspectives of customer’s channel preference and competition	14
How does apology matter? Responding to negative customer reviews on online-to-offline platforms	14
Business analytics for social goods	14