OOIR: Observatory of International Research

Papers

(The TQCC of Electronic Commerce Research and Applications is 15. The table below lists those papers that are above that threshold based on CrossRef citation counts [max. 250 papers]. The publications cover those that have been published in the past four years, i.e., from 2022-07-01 to 2026-07-01.)

Article	Citations
Editorial Board	146
Editorial Board	145
Measuring the service quality of governmental sites: Development and validation of the e-Government service quality (EGSQUAL) scale	136
Digital nudging in e-commerce: empowering behavioral science with data science	91
From e-commerce to m-commerce: An analysis of the user’s experience with different access platforms	90
Whom to benefit? Competing platforms’ strategic investment in recommender systems	89
Viral marketing strategies with dual incentives	79
Expert or partner: The matching effect of AI chatbot roles in different service contexts	78
Understanding social commerce adoption in agriculture: a systematic literature review	78
A systematic literature review on social commerce: Assessing the past and guiding the future	70
Understanding virtual agents’ service quality in the context of customer service: A fit-viability perspective	69
Effects of pricing schemes and platform types on platform-based logistics services	68
Understanding and forecasting consumer sequential multiscreen viewing behavior	65
Solving the green reverse logistics problem in e-commerce using a reinforcement learning based genetic algorithm	64
How signal intensity of altruistic and strategic motivation affects crowdfunding performance? Matching among funders and platform types	63
MuST: An interpretable multidimensional strain theory model for corporate misreporting prediction	60
IntentRec: Incorporating latent user intent via contrastive alignment for sequential recommendation	57
Effect of service factors and buy-online-pick-up-in-store strategies through an omnichannel system under an agricultural supply chain management	56
Impact of viewer-streamer-content congruence on users’ behavioral intention in virtual streaming: The moderating effect of role-playing	54
Live streaming channel strategy of an online retailer in a supply chain	51
Editorial Board	48
Antecedents of users’ switching intention to Central Bank Digital Currency: A push-pull-mooring model perspective	48
Editorial Board	46
The effect of exploratory behaviour on online shopping stickiness: the role of enjoyment and satiation	45
Forgiveness catalyst or risk amplifier? The impact of AI customer service anthropomorphism on consumers’ forgiveness willingness	43

Understanding the knowledge sharing behaviors in social Commerce: Affordances, coactive vicarious Learning, and need for cognitive closure	43
Operation decision model in a platform ecosystem for car-sharing service	42
Why do consumers continue to use OTT services?	39
E-servicescape and customer equity based customer loyalty model for digital services	39
Consumer purchase intention during brand crisis: A study on intangible cultural heritage brands in the context of e-commerce live streaming	39
Shopping with augmented reality: How wow-effect changes the equations!	38
Gamification on digital platform: A meta-analysis of affordance on behavior from value perspective	38
Let’s get personal: Which elements elicit perceived personalization in social media advertising?	38
An investigation on trust in AI-enabled collaboration: Application of AI-Driven chatbot in accommodation-based sharing economy	38
LIO-PAY: Sustainable low-cost offline payment solution	37
ImprovedGCN: An efficient and accurate recommendation system employing lightweight graph convolutional networks in social media	37
Livestreaming sales strategy considering valuation correlation and influence effect	36
Editorial Board	36
A comparative study of various recommendation algorithms based on E-commerce big data	35
You are worth my tipping: Why do people voluntarily pay for User-Generated-Content on social media platforms?	35
Rating prediction of recommended item based on review deep learning and rating probability matrix factorization	35
A multi-depot vehicle routing optimization model for quick commerce last-mile delivery	35
DP-SGD-global-adapt-V2-S: Triad improvements of privacy, accuracy and fairness via step decay noise multiplier and step decay upper clipping threshold	34
Corrigendum to “A dynamic data driven-based semi-distributed reputation mechanism in unknown networks” [Electron. Commer. Res. Appl. 14 (2015) 532–541]	34
Critical success factors in the FinTech World: A stage model	34
Speaking to the viewer’s heart: A study on the emotional impact of review video narration	34
The power of C2C interactions: Effect of customer responses to online reviews on subsequent ratings	33
Pricing leadership and strategic channel choice in instant retail: The role of delivery timeliness and profit allocation	33
Editorial Board	31
Mapping the evolution of e-commerce research through co-word analysis: 2001–2020	31
Antecedents of trustworthiness of social commerce platforms: A case of rural communities using multi group SEM & MCDM methods	29
Feature selection for Turkish Crowdfunding projects with using filtering and wrapping methods	29
The coherent two-phased process from sold online to redemption offline on an online daily-deal platform	28
Users’ processing of online marketplace listings for high and low involvement goods	28
Welfare promoter or profit obstructor? The role of return-freight insurance in online retailing	28
Management of social selling and B2B customer-brand engagement: Is direct selling on social media good for your brand and relationships?	28
Understanding digital-native satisfaction in Q-commerce–enabled fashion retail: a mixed-methods study	28
Impact of mobile device usage and temporal distance on consumer post-consumption evaluations: Evidence from TripAdvisor	28
Effect of user-generated image on review helpfulness: Perspectives from object detection	28
Improving supply chain efficiency with geometric progression export policy and carbon emission mitigation: A comparative analysis of VMI-CS and conventional models	27
Subjective variability of the “just-right feeling”: Effectiveness of social media advertising design	26
Follow the money: Techniques for pricing rewards in crowdfunding projects	26
Building brand engagement in metaverse commerce: The role of branded non-fungible tokens (BNFTs)	25
The Little Bid More, the Merrier? Quantifying the Effects of Filler-Item Recommendations in Contingent Free Shipping	25
Monetizing digital content: fixed price or pay-as-you-wish?	25
Investigating consumers’ cognitive, emotional, and behavioral engagement in social media brand pages: A natural language processing approach	25
A tale of stores and screens: Unveiling consumer behaviour in omnichannel retailing through the lens of behavioural reasoning	24
Identifying and prioritizing the critical quality attributes for business-to-business cross-border electronic commerce platforms	24
Live streaming strategy under multi-channel sales of the online retailer	23
The AI live streaming strategies of manufacturers in a co-opetition supply chain	22
Strategies for online game publishers to counter third-party cheats	22
Collaboration or Encroachment? The Content Provider’s Strategic Content Provision Strategy	22
Editorial Board	22
The launch of new products: New technology driven firm-user interactions with key opinion leaders for single and multiple interactions	22
Editorial Board	22

Logistics service sharing of sellers on an e-commerce platform considering the behaviour of carbon emission pooling	21
GTR: An explainable Graph Topic-aware Recommender for scholarly document	21
Human-machine hybrid prediction market: A promising sales forecasting solution for E-commerce enterprises	21
CDR-ULPT:Cross-domain recommendation for e-commerce using user-level preferences transfer network	21
Graphic or short video? The influence mechanism of UGC types on consumers' purchase intention—Take Xiaohongshu as an example	20
Dynamic pricing vs. pre-announced pricing in supply chain with consumer heterogeneity	20
Destination evangelism and engagement: Investigation from social media-based travel community	20
Information technology affordances in online social commerce: conceptual development and empirical examination	20
Super app on demand: Exploring the impact of service synergy on willingness to use a new service	20
Hybridized model selection with Gifi system for categorical data using the genetic algorithm and information complexity	19
Learning-by-doing in non-homogeneous tasks: An empirical study of content creator performance on a music streaming platform	19
An AI-enabled multimodal framework for preference prediction in immersive VR shopping using cross-modal attention and domain adaptation	19
Comprehensive examination of the bright and dark sides of generative AI services: A mixed-methods approach	18
AI or manual customer service? Post-sale customer service strategy of EPSC considering consumers’ return behavior under different CRI modes	18
Emerging technologies in e-commerce operations and supply chain management	18
Optimal livestream selling strategy with buy-online-and-return-in-store	18
What and how driving consumer engagement and purchase intention in officer live streaming? A two-factor theory perspective	17
Decision-making and coordination of live commerce supply chain considering dynamic viewership: The role of live streamer	17
Uncovering financial statement fraud detection with multi-modal positive-unlabeled contrastive learning	17
Should the chatbot “save itself” or “be helped by others”? The influence of service recovery types on consumer perceptions of recovery satisfaction	17
What influences Generation Y consumers’ NFT purchase intentions? An extended theory of consumption values perspective on digital collectables	17
Product Customization Schemes and Value Co-Creation with Platform-Driven C2M Model	16
Speculation or collection? The impact of owner and item characteristics on polarized price premium in metaverse resale markets	16
Editorial Board	16
Decoding ambivalence: The potential of cue-based design for Customer Facing Technologies	16
Consumer private data collection strategies for AI-enabled products	16
Insurance policy and pricing decisions in online food delivery market with consumer ratings	16
Beyond Kano: data-driven redefinition of quality attributes	16
Unveiling the influence of streamer characteristics on sales performance in live streaming commerce	15
Social media or online shopping websites: Will/how platforms influence eWOM effectiveness	15
How does apology matter? Responding to negative customer reviews on online-to-offline platforms	15
Online promotion cooling? The influence mechanism of consumer loyalty in classic large-scale online social promotions	15