OOIR: Observatory of International Research

Papers

(The TQCC of Electronic Commerce Research and Applications is 13. The table below lists those papers that are above that threshold based on CrossRef citation counts [max. 250 papers]. The publications cover those that have been published in the past four years, i.e., from 2021-05-01 to 2025-05-01.)

Article	Citations
Whom to benefit? Competing platforms’ strategic investment in recommender systems	169
Competing tourism service provider introduction strategy for an online travel platform with demand information sharing	130
Editorial Board	109
Viral marketing strategies with dual incentives	109
Editorial Board	91
Risk-return modelling in the p2p lending market: Trends, gaps, recommendations and future directions	90
Contactless channel for shopping and delivery in the context of social distancing in response to COVID-19 pandemic	83
Expert or partner: The matching effect of AI chatbot roles in different service contexts	77
From e-commerce to m-commerce: An analysis of the user’s experience with different access platforms	70
Understanding virtual agents’ service quality in the context of customer service: A fit-viability perspective	67
Measuring the service quality of governmental sites: Development and validation of the e-Government service quality (EGSQUAL) scale	66
A systematic literature review on social commerce: Assessing the past and guiding the future	64
Online peer-to-peer lending: A review of the literature	62
Do the rich grow richer? An empirical analysis of the Matthew effect in an online healthcare community	59
Antecedents of users’ switching intention to Central Bank Digital Currency: A push-pull-mooring model perspective	59
Solving the green reverse logistics problem in e-commerce using a reinforcement learning based genetic algorithm	55
Impact of viewer-streamer-content congruence on users’ behavioral intention in virtual streaming: The moderating effect of role-playing	55
MuST: An interpretable multidimensional strain theory model for corporate misreporting prediction	54
Understanding and forecasting consumer sequential multiscreen viewing behavior	53
Effects of pricing schemes and platform types on platform-based logistics services	52
Live streaming channel strategy of an online retailer in a supply chain	51
Effect of service factors and buy-online-pick-up-in-store strategies through an omnichannel system under an agricultural supply chain management	51
Why do consumers continue to use OTT services?	50
Operation decision model in a platform ecosystem for car-sharing service	50
Optimal financing strategies with 3PL customized service in a capital-constrained supply chain	46

Gamification on digital platform: A meta-analysis of affordance on behavior from value perspective	46
Editorial Board	46
E-servicescape and customer equity based customer loyalty model for digital services	42
The role of the humanisation of smart home speakers in the personalisation–privacy paradox	41
Editorial Board	41
Shopping with augmented reality: How wow-effect changes the equations!	40
LIO-PAY: Sustainable low-cost offline payment solution	39
How to alleviate social loafing in online brand communities: The roles of community support and commitment	38
A comparative study of various recommendation algorithms based on E-commerce big data	37
ImprovedGCN: An efficient and accurate recommendation system employing lightweight graph convolutional networks in social media	37
Livestreaming sales strategy considering valuation correlation and influence effect	35
You are worth my tipping: Why do people voluntarily pay for User-Generated-Content on social media platforms?	35
Rating prediction of recommended item based on review deep learning and rating probability matrix factorization	35
An investigation on trust in AI-enabled collaboration: Application of AI-Driven chatbot in accommodation-based sharing economy	34
Let’s get personal: Which elements elicit perceived personalization in social media advertising?	33
Users’ processing of online marketplace listings for high and low involvement goods	32
Platform sharing: From reseller to marketplace	30
Critical success factors in the FinTech World: A stage model	29
Impact of mobile device usage and temporal distance on consumer post-consumption evaluations: Evidence from TripAdvisor	29
An intelligent knowledge-based chatbot for customer service	28
Pricing and greenness investment for green products with government subsidies: When to apply blockchain technology?	28
DP-SGD-global-adapt-V2-S: Triad improvements of privacy, accuracy and fairness via step decay noise multiplier and step decay upper clipping threshold	28
Welfare promoter or profit obstructor? The role of return-freight insurance in online retailing	27
Mapping the evolution of e-commerce research through co-word analysis: 2001–2020	26
Antecedents of trustworthiness of social commerce platforms: A case of rural communities using multi group SEM & MCDM methods	25
The power of C2C interactions: Effect of customer responses to online reviews on subsequent ratings	25
Effect of user-generated image on review helpfulness: Perspectives from object detection	25
Management of social selling and B2B customer-brand engagement: Is direct selling on social media good for your brand and relationships?	25
Why I give money to unknown people? An investigation of online donation and forwarding intention	24
Competing e-tailers’ adoption strategies of buy-online-and-return-in-store service	24
Feature selection for Turkish Crowdfunding projects with using filtering and wrapping methods	24
The Little Bid More, the Merrier? Quantifying the Effects of Filler-Item Recommendations in Contingent Free Shipping	24
Identifying and prioritizing the critical quality attributes for business-to-business cross-border electronic commerce platforms	23
Follow the money: Techniques for pricing rewards in crowdfunding projects	23
Investigating consumers’ cognitive, emotional, and behavioral engagement in social media brand pages: A natural language processing approach	22
A tale of stores and screens: Unveiling consumer behaviour in omnichannel retailing through the lens of behavioural reasoning	22
Building brand engagement in metaverse commerce: The role of branded non-fungible tokens (BNFTs)	21
Live streaming strategy under multi-channel sales of the online retailer	21
Subjective variability of the “just-right feeling”: Effectiveness of social media advertising design	21
Editorial Board	20
Editorial Board	20
Strategies for online game publishers to counter third-party cheats	20
Collaboration or Encroachment? The Content Provider’s Strategic Content Provision Strategy	20
Not all qualities are equal: Moderating role of online shopper conscientiousness in quality evaluation	20
Dynamic pricing vs. pre-announced pricing in supply chain with consumer heterogeneity	20
Understanding music streaming services via text mining of online customer reviews	20
GTR: An explainable Graph Topic-aware Recommender for scholarly document	20
Human-machine hybrid prediction market: A promising sales forecasting solution for E-commerce enterprises	20
Super app on demand: Exploring the impact of service synergy on willingness to use a new service	20
CDR-ULPT:Cross-domain recommendation for e-commerce using user-level preferences transfer network	19

Personalized product recommendations and firm performance	19
Logistics service sharing of sellers on an e-commerce platform considering the behaviour of carbon emission pooling	19
Explaining consumer implementation intentions in mobile shopping with SEM and fsQCA: Roles of visual and technical perceptions	19
Emerging technology-based online scheduling for instant delivery in the O2O retail era	18
Emerging technologies in e-commerce operations and supply chain management	18
Destination evangelism and engagement: Investigation from social media-based travel community	18
The launch of new products: New technology driven firm-user interactions with key opinion leaders for single and multiple interactions	18
Learning-by-doing in non-homogeneous tasks: An empirical study of content creator performance on a music streaming platform	18
Graphic or short video? The influence mechanism of UGC types on consumers' purchase intention—Take Xiaohongshu as an example	18
Hybridized model selection with Gifi system for categorical data using the genetic algorithm and information complexity	18
Online promotion cooling? The influence mechanism of consumer loyalty in classic large-scale online social promotions	17
Should the chatbot “save itself” or “be helped by others”? The influence of service recovery types on consumer perceptions of recovery satisfaction	17
Optimal livestream selling strategy with buy-online-and-return-in-store	17
Editorial Board	17
Real-world demotivation as a predictor of continued video game playing: A study on escapism, anxiety and lack of intrinsic motivation	17
Factors influencing consumers’ continuous purchase intention on fresh food e-commerce platforms: An organic foods-centric empirical investigation	17
What and how driving consumer engagement and purchase intention in officer live streaming? A two-factor theory perspective	17
Comprehensive examination of the bright and dark sides of generative AI services: A mixed-methods approach	17
Consumer private data collection strategies for AI-enabled products	16
Navigating in online stores: The effect of the primary navigation on consumers’ response—A study based on the apparel e-retailer	16
Which goods are most likely to be subject to click farming? An evidence from the Taobao platform	16
Disentangling consumers’ negative reactions to impulse buying in the context of in-app purchase: Insights from the affect-behavior-cognition model	16
Product Customization Schemes and Value Co-Creation with Platform-Driven C2M Model	15
Restoring the buyer–seller relationship through online return shipping: The role of return shipping method and return shipping fee	15
Decoding ambivalence: The potential of cue-based design for Customer Facing Technologies	15
Social media or online shopping websites: Will/how platforms influence eWOM effectiveness	15
Modeling and prediction of human negotiation behavior in human-computer negotiation	15
How does apology matter? Responding to negative customer reviews on online-to-offline platforms	14
Insurance policy and pricing decisions in online food delivery market with consumer ratings	14
Discourage or encourage? An online manufacture’s response to competing product introduction under physical showroom cooperation	13
Mapping the terrain of social and livestream commerce research through the affordance lens: A bibliometric review and research agenda	13
The effects of customer online reviews on sales performance: The role of mobile phone’s quality characteristics	13
The merits of the pre-owned strategy: Price competition in multichannel digital goods distribution	13
Business analytics for social goods	13
Fraud detection and prevention in e-commerce: A systematic literature review	13
Live streaming product display or social interaction: How do they influence consumer intention and behavior? A heuristic-systematic perspective	13
The bright side of online recycling: Perspectives of customer’s channel preference and competition	13
How to repair public trust effectively: Research on enterprise online public opinion crisis response	13
The impact of recommender systems and pricing strategies on brand competition and consumer search	13
COVID-19 ads on purchase intention of online consumer behavior as business innovation activity: A contribution to the uses and gratification theory	13
Color in web banner advertising: The influence of analogous and complementary colors on attitude and purchase intention	13
Quality effort strategies of video service supply chain considering fans preference and data-driven marketing under derived demand	13