Electronic Commerce Research and Applications

Article	Citations
Viral marketing strategies with dual incentives	145
Editorial Board	138
Editorial Board	133
Understanding social commerce adoption in agriculture: a systematic literature review	87
Measuring the service quality of governmental sites: Development and validation of the e-Government service quality (EGSQUAL) scale	86
Expert or partner: The matching effect of AI chatbot roles in different service contexts	85
From e-commerce to m-commerce: An analysis of the user’s experience with different access platforms	78
Digital nudging in e-commerce: empowering behavioral science with data science	78
Whom to benefit? Competing platforms’ strategic investment in recommender systems	76
Understanding virtual agents’ service quality in the context of customer service: A fit-viability perspective	70
A systematic literature review on social commerce: Assessing the past and guiding the future	67
Effect of service factors and buy-online-pick-up-in-store strategies through an omnichannel system under an agricultural supply chain management	63
Effects of pricing schemes and platform types on platform-based logistics services	61
Understanding and forecasting consumer sequential multiscreen viewing behavior	60
Antecedents of users’ switching intention to Central Bank Digital Currency: A push-pull-mooring model perspective	59
Solving the green reverse logistics problem in e-commerce using a reinforcement learning based genetic algorithm	58
How signal intensity of altruistic and strategic motivation affects crowdfunding performance? Matching among funders and platform types	55
Impact of viewer-streamer-content congruence on users’ behavioral intention in virtual streaming: The moderating effect of role-playing	51
MuST: An interpretable multidimensional strain theory model for corporate misreporting prediction	49
IntentRec: Incorporating latent user intent via contrastive alignment for sequential recommendation	48
Gamification on digital platform: A meta-analysis of affordance on behavior from value perspective	45
Live streaming channel strategy of an online retailer in a supply chain	45
Forgiveness catalyst or risk amplifier? The impact of AI customer service anthropomorphism on consumers’ forgiveness willingness	44
Understanding the knowledge sharing behaviors in social Commerce: Affordances, coactive vicarious Learning, and need for cognitive closure	42
Editorial Board	40

Editorial Board	40
Shopping with augmented reality: How wow-effect changes the equations!	38
The effect of exploratory behaviour on online shopping stickiness: the role of enjoyment and satiation	38
Operation decision model in a platform ecosystem for car-sharing service	37
E-servicescape and customer equity based customer loyalty model for digital services	37
Consumer purchase intention during brand crisis: A study on intangible cultural heritage brands in the context of e-commerce live streaming	36
ImprovedGCN: An efficient and accurate recommendation system employing lightweight graph convolutional networks in social media	36
Why do consumers continue to use OTT services?	36
An investigation on trust in AI-enabled collaboration: Application of AI-Driven chatbot in accommodation-based sharing economy	36
Livestreaming sales strategy considering valuation correlation and influence effect	35
LIO-PAY: Sustainable low-cost offline payment solution	35
Let’s get personal: Which elements elicit perceived personalization in social media advertising?	34
A comparative study of various recommendation algorithms based on E-commerce big data	34
Rating prediction of recommended item based on review deep learning and rating probability matrix factorization	33
Editorial Board	33
You are worth my tipping: Why do people voluntarily pay for User-Generated-Content on social media platforms?	32
Users’ processing of online marketplace listings for high and low involvement goods	32
A multi-depot vehicle routing optimization model for quick commerce last-mile delivery	32
The power of C2C interactions: Effect of customer responses to online reviews on subsequent ratings	31
Management of social selling and B2B customer-brand engagement: Is direct selling on social media good for your brand and relationships?	30
Editorial Board	30
Antecedents of trustworthiness of social commerce platforms: A case of rural communities using multi group SEM & MCDM methods	29
Mapping the evolution of e-commerce research through co-word analysis: 2001–2020	29
Feature selection for Turkish Crowdfunding projects with using filtering and wrapping methods	29
Impact of mobile device usage and temporal distance on consumer post-consumption evaluations: Evidence from TripAdvisor	28
Welfare promoter or profit obstructor? The role of return-freight insurance in online retailing	28
The coherent two-phased process from sold online to redemption offline on an online daily-deal platform	28
Pricing leadership and strategic channel choice in instant retail: The role of delivery timeliness and profit allocation	27
Corrigendum to “A dynamic data driven-based semi-distributed reputation mechanism in unknown networks” [Electron. Commer. Res. Appl. 14 (2015) 532–541]	27
Critical success factors in the FinTech World: A stage model	27
DP-SGD-global-adapt-V2-S: Triad improvements of privacy, accuracy and fairness via step decay noise multiplier and step decay upper clipping threshold	27
Improving supply chain efficiency with geometric progression export policy and carbon emission mitigation: A comparative analysis of VMI-CS and conventional models	26
Effect of user-generated image on review helpfulness: Perspectives from object detection	26
Follow the money: Techniques for pricing rewards in crowdfunding projects	26
A tale of stores and screens: Unveiling consumer behaviour in omnichannel retailing through the lens of behavioural reasoning	25
Live streaming strategy under multi-channel sales of the online retailer	25
Monetizing digital content: fixed price or pay-as-you-wish?	25
Identifying and prioritizing the critical quality attributes for business-to-business cross-border electronic commerce platforms	24
Investigating consumers’ cognitive, emotional, and behavioral engagement in social media brand pages: A natural language processing approach	24
The Little Bid More, the Merrier? Quantifying the Effects of Filler-Item Recommendations in Contingent Free Shipping	24
Subjective variability of the “just-right feeling”: Effectiveness of social media advertising design	24
Building brand engagement in metaverse commerce: The role of branded non-fungible tokens (BNFTs)	23
Dynamic pricing vs. pre-announced pricing in supply chain with consumer heterogeneity	23
Information technology affordances in online social commerce: conceptual development and empirical examination	22
Strategies for online game publishers to counter third-party cheats	22
Logistics service sharing of sellers on an e-commerce platform considering the behaviour of carbon emission pooling	21
Super app on demand: Exploring the impact of service synergy on willingness to use a new service	21
Editorial Board	21
The launch of new products: New technology driven firm-user interactions with key opinion leaders for single and multiple interactions	21
Editorial Board	21

GTR: An explainable Graph Topic-aware Recommender for scholarly document	20
Destination evangelism and engagement: Investigation from social media-based travel community	20
Collaboration or Encroachment? The Content Provider’s Strategic Content Provision Strategy	20
Graphic or short video? The influence mechanism of UGC types on consumers' purchase intention—Take Xiaohongshu as an example	20
CDR-ULPT:Cross-domain recommendation for e-commerce using user-level preferences transfer network	20
Hybridized model selection with Gifi system for categorical data using the genetic algorithm and information complexity	19
Should the chatbot “save itself” or “be helped by others”? The influence of service recovery types on consumer perceptions of recovery satisfaction	19
What and how driving consumer engagement and purchase intention in officer live streaming? A two-factor theory perspective	19
Learning-by-doing in non-homogeneous tasks: An empirical study of content creator performance on a music streaming platform	19
Human-machine hybrid prediction market: A promising sales forecasting solution for E-commerce enterprises	19
AI or manual customer service? Post-sale customer service strategy of EPSC considering consumers’ return behavior under different CRI modes	18
Emerging technologies in e-commerce operations and supply chain management	18
Optimal livestream selling strategy with buy-online-and-return-in-store	18
Uncovering financial statement fraud detection with multi-modal positive-unlabeled contrastive learning	18
Speculation or collection? The impact of owner and item characteristics on polarized price premium in metaverse resale markets	17
Decoding ambivalence: The potential of cue-based design for Customer Facing Technologies	17
Editorial Board	17
Comprehensive examination of the bright and dark sides of generative AI services: A mixed-methods approach	17
Disentangling consumers’ negative reactions to impulse buying in the context of in-app purchase: Insights from the affect-behavior-cognition model	16
Product Customization Schemes and Value Co-Creation with Platform-Driven C2M Model	16
Insurance policy and pricing decisions in online food delivery market with consumer ratings	15
How does apology matter? Responding to negative customer reviews on online-to-offline platforms	15
Online promotion cooling? The influence mechanism of consumer loyalty in classic large-scale online social promotions	15
Social media or online shopping websites: Will/how platforms influence eWOM effectiveness	15
Consumer private data collection strategies for AI-enabled products	15
Business analytics for social goods	14
Mapping the terrain of social and livestream commerce research through the affordance lens: A bibliometric review and research agenda	14
Unveiling the influence of streamer characteristics on sales performance in live streaming commerce	14
Personalize it, no return: Nudging online consumers towards product personalization that makes the product non-returnable with herd instinct and regret nudges	14
Turning laughs into buys: The influence of meme marketing on consumer purchase intentions in e-commerce using media richness theory	14
Decentralized autonomous organizations in e-commerce supply chains: A bayesian method to barrier identification and interrelationship mapping	14
Restoring the buyer–seller relationship through online return shipping: The role of return shipping method and return shipping fee	14
The merits of the pre-owned strategy: Price competition in multichannel digital goods distribution	14
Should I persuade you to buy or dissuade you from buying? The impact of virtual influencers’ language styles on purchase intention	14
Service and pricing strategy based on AI-as-a-service: The value of fine-tuning service	14
Hidden power: Impact of the “snippet” on online consumer engagement	13
An order allocation methodology based on customer repurchase motivation drivers using blockchain technology	13
Is cute AI more forgivable? The impact of informal language styles and relationship norms of conversational agents on service recovery	13
Evaluating the triple compensation for counterfeits policy: mitigating deceptive advertising in live-streaming selling	13
The effects of customer online reviews on sales performance: The role of mobile phone’s quality characteristics	13
Is in-store mobile usage a toxic to customer purchase? A multigroup analysis of customer type	13
Detecting review manipulation from behavior deviation: A deep learning approach	13
Decentralizing components of electronic markets to prevent gatekeeping and manipulation	13
Quality effort strategies of video service supply chain considering fans preference and data-driven marketing under derived demand	13
Fraud detection and prevention in e-commerce: A systematic literature review	13
Exploring online celebrities and reviews simultaneously- the role of their consistency in different product types	13
More than words can say: A randomized field experiment on the effects of consumer self-disclosure in the sharing economy	13
The effect of video highlights on the intention to give free virtual gifts	13
Live streaming product display or social interaction: How do they influence consumer intention and behavior? A heuristic-systematic perspective	13
HeteLFX: Heterogeneous recommendation with latent feature extraction	12
Investigating antecedents of brand value co-creation behaviors in social media based brand communities	12
Online job vacancy attractiveness: Increasing views, reactions and conversions	12
Pricing strategy for co-created products in platform-based consumer innovation	12
Corrigendum to “The effects of social commerce environmental characteristics on customers’ purchase intentions: The chain mediating effect of customer-to-customer interaction and customer-perceived va	12
Retailer’s optimal pricing decisions when offering installment in the presence of P2P market	12
Ensemble learning with dynamic weighting for response modeling in direct marketing	12
Editorial Board	12
Effects of the green manufacturer’s distribution channel selection on green dilemma: Reselling, direct selling, or agency selling?	12
Live streaming sales: Streamer type choice and limited sales strategy for a manufacturer	12
When does media multitasking induce store visit and conversion? The influence of motivational factors	12
Optimal financing strategies in a financially distressed online supply chain with an imperfect credit rating supplier	11
Spatial CRM and location strategy: E-commerce solutions in the furniture industry. Case of IKEA pick-up points in Poland	11
Context-adaptive Graph Neural Networks for Next POI recommendation	11
The impact of online medical team participation on physicians’ individual online service	11
Editorial Board	11
Editorial Board	11
Carbon emission reduction and channel development strategies under government subsidy and retailers’ fairness concerns	11
Online reviews and high-involvement product sales: Evidence from offline sales in the Chinese automobile industry	11
How to enhance consumers’ purchase intention in live commerce? An affordance perspective and the moderating role of age	11
Mentor or partner: Matching effect of para-social interaction and product type on purchase intention in live-streaming commerce	10
D-NEXUS: Defending text networks using summarization	10
The roles of user interface design and uncertainty avoidance in B2C ecommerce success: Using evidence from three national cultures	10
Learning unknown private valuation in Generalized Second Price position auction	10
Accommodative or defensive? Understanding impacts of differentiated managerial response strategies on online review helpfulness	10
Editorial Board	10
A scalable framework for ranking integration in large-scale online reviews: Integrating clustering and multi-attribute decision-making	10
Platform advertising and targeted promotion: Paid or free?	10
A graph neural network approach to detect original review spammers of astroturfing campaigns	9
Optimal online channel structure for multinational firms considering live streaming shopping	9
Impact of logistics delivery performance on consumers’ future purchase behavior: Evidence from an e-commerce platform in China	9

Explainable fashion compatibility Prediction: An Attribute-Augmented neural framework	9
How perceived justice leads to stickiness to short-term rental platforms: Unveiling the effect of relationship commitment and trust	9
What makes a review helpful? A multimodal prediction model in e-commerce	9
Framework for E-commerce Warehouse Site Selection Evaluation: The Impact of Consumer Repurchase Intention	9
When showrooming is not a threat: Uncovering opportunities for showroomer retention	9
The influence of virtual streamer on purchase intention: The moderated mediating effect of message strategy and live-streaming environment	8
Explainable multi-task convolutional neural network framework for electronic petition tag recommendation	8
Editorial Board	8
Examining the interplay of affect and cognition in online information disclosure in E-commerce: insights from two empirical studies	8
Whether and how to adopt live streaming Selling: A perspective on interaction value creation	8
When emotions become (in-) appropriate: How social-contextual factors moderate the effect of emotional expressions on investment decisions in reward-based crowdfunding	8
Selling mode choice with logistics service: Reselling or online marketplace?	8
The thrust and drag forces affecting norm violation in live streaming eCommerce	8
Nudges in email marketing campaigns: The role of the authority principle and time-sensitive dynamics	8
The effects of physician’s brand positioning on diagnostic dispensing continuity and cross-provincial healthcare flow: Evidence from an online traditional Chinese medicine community	8
Peer privacy protection motivation and action on social networking sites: Privacy self-efficacy and information security as moderators	8
Balancing consumer and business value of recommender systems: A simulation-based analysis	8
Attention allocation to customer feedback: Absorbing knowledge for digital innovation in management responses	8
Channel selection for retailers in platform economy under cap-and-trade policy considering different power structures	8
An anticipatory shipping system for online retailers via mining customer behavior in large e-commerce promotion	7
Understanding the continuous usage of mobile payment integrated into social media platform: The case of WeChat Pay	7
Joint friend and item recommendation based on multidimensional feature reciprocal interaction in social e-commerce	7
Be a good speaker in livestream shopping: A speech act theory perspective	7
Exploring the efficiency optimization of channel integration in retail enterprises – Based on the perspective of path selection	7
Live streaming selling strategies of online retailers with spillover effects	7
The value of membership service sharing in the e-commerce marketplace	7
Digitally-enabled antecedents of trust, repurchase intention and the impact of blockchain traceability labels	7
Research on value creation path of logistics platform under the background of digital ecosystem: Based on SEM and fsQCA methods	7
Content-sharing platforms’ copyright protection strategies with non-fungible tokens	7
Enhancing consumer perceptions and experiences through hybrid-based interfaces in virtual environments	7
Understanding consumer herding behavior in online purchases and its implications for online retailers and marketers	7
Drivers of the VR technologies user behaviour in e-commerce during the COVID-19 pandemic	7
Does consumers’ involvement in e-commerce last-mile delivery change after COVID-19? An investigation on behavioural change, maintenance and habit formation	7
Promoting or inhibiting? The impact of the information cocoon on customer stickiness in e-commerce platforms: The moderating role of decision-making style	7
Brand spillover and information disclosure in the presence of a co-opetitive supplier	6
The moderating role of e-lifestyle on disclosure intention in mobile banking: A privacy calculus perspective	6
The interactions between online platform’s store brand introduction and manufacturer’s innovation strategies: Reselling vs. agency modes	6
Informational cascade, regulatory focus and purchase intention in online flash shopping	6
Promote or prevent manufacturer encroachment? The strategic role of selling format under asymmetric demand information	6
Transparent prediction of financial analyst recommendation quality using generalized additive model	6
Mitigating domain adaptation and cold start challenges in cross-domain recommender systems using generative adversarial network model	6
Editorial Board	6
On bridging consumer health search across languages using cross-lingual word space	6
Unlocking the impact of brand engagement in the metaverse on Real-World purchase intentions: Analyzing Pre-Adoption behavior in a futuristic technology platform	6
From knowledge tracing to preference tracing: Capturing dynamic user preferences for personalized recommendation	6
How can we learn from a borrower’s online behaviors? The signal effect of a borrower’s platform involvement on its credit risk	6
Information vulnerability in facial recognition payment: An explanation of technology threat avoidance and information boundary theory	6
Digital empowerment to improve the operational profitability in e-commerce supply chain	6
Bridging artificial intelligence-based services and online impulse buying in E-retailing context	6