Electronic Commerce Research and Applications

Papers
(The median citation count of Electronic Commerce Research and Applications is 5. The table below lists those papers that are above that threshold based on CrossRef citation counts [max. 250 papers]. The publications cover those that have been published in the past four years, i.e., from 2022-08-01 to 2026-08-01.)
ArticleCitations
Editorial Board148
Editorial Board147
Digital nudging in e-commerce: empowering behavioral science with data science140
Whom to benefit? Competing platforms’ strategic investment in recommender systems96
Understanding social commerce adoption in agriculture: a systematic literature review95
A systematic literature review on social commerce: Assessing the past and guiding the future90
From e-commerce to m-commerce: An analysis of the user’s experience with different access platforms81
Expert or partner: The matching effect of AI chatbot roles in different service contexts78
Understanding virtual agents’ service quality in the context of customer service: A fit-viability perspective71
Measuring the service quality of governmental sites: Development and validation of the e-Government service quality (EGSQUAL) scale71
Effects of pricing schemes and platform types on platform-based logistics services69
Solving the green reverse logistics problem in e-commerce using a reinforcement learning based genetic algorithm68
Understanding and forecasting consumer sequential multiscreen viewing behavior68
How signal intensity of altruistic and strategic motivation affects crowdfunding performance? Matching among funders and platform types66
MuST: An interpretable multidimensional strain theory model for corporate misreporting prediction61
Antecedents of users’ switching intention to Central Bank Digital Currency: A push-pull-mooring model perspective60
IntentRec: Incorporating latent user intent via contrastive alignment for sequential recommendation60
Live streaming channel strategy of an online retailer in a supply chain51
Effect of service factors and buy-online-pick-up-in-store strategies through an omnichannel system under an agricultural supply chain management51
Impact of viewer-streamer-content congruence on users’ behavioral intention in virtual streaming: The moderating effect of role-playing49
E-servicescape and customer equity based customer loyalty model for digital services47
Gamification on digital platform: A meta-analysis of affordance on behavior from value perspective46
Editorial Board45
The effect of exploratory behaviour on online shopping stickiness: the role of enjoyment and satiation44
Editorial Board44
Forgiveness catalyst or risk amplifier? The impact of AI customer service anthropomorphism on consumers’ forgiveness willingness43
Understanding the knowledge sharing behaviors in social Commerce: Affordances, coactive vicarious Learning, and need for cognitive closure41
Why do consumers continue to use OTT services?39
LIO-PAY: Sustainable low-cost offline payment solution39
Operation decision model in a platform ecosystem for car-sharing service39
Consumer purchase intention during brand crisis: A study on intangible cultural heritage brands in the context of e-commerce live streaming39
Livestreaming sales strategy considering valuation correlation and influence effect38
You are worth my tipping: Why do people voluntarily pay for User-Generated-Content on social media platforms?38
Editorial Board38
Let’s get personal: Which elements elicit perceived personalization in social media advertising?37
ImprovedGCN: An efficient and accurate recommendation system employing lightweight graph convolutional networks in social media37
Speaking to the viewer’s heart: A study on the emotional impact of review video narration37
A multi-depot vehicle routing optimization model for quick commerce last-mile delivery36
A comparative study of various recommendation algorithms based on E-commerce big data35
The power of C2C interactions: Effect of customer responses to online reviews on subsequent ratings34
DP-SGD-global-adapt-V2-S: Triad improvements of privacy, accuracy and fairness via step decay noise multiplier and step decay upper clipping threshold34
Pricing leadership and strategic channel choice in instant retail: The role of delivery timeliness and profit allocation34
Corrigendum to “A dynamic data driven-based semi-distributed reputation mechanism in unknown networks” [Electron. Commer. Res. Appl. 14 (2015) 532–541]34
Editorial Board32
Antecedents of trustworthiness of social commerce platforms: A case of rural communities using multi group SEM & MCDM methods30
Mapping the evolution of e-commerce research through co-word analysis: 2001–202030
The coherent two-phased process from sold online to redemption offline on an online daily-deal platform30
Impact of mobile device usage and temporal distance on consumer post-consumption evaluations: Evidence from TripAdvisor29
Welfare promoter or profit obstructor? The role of return-freight insurance in online retailing29
Effect of user-generated image on review helpfulness: Perspectives from object detection28
Feature selection for Turkish Crowdfunding projects with using filtering and wrapping methods28
Understanding digital-native satisfaction in Q-commerce–enabled fashion retail: a mixed-methods study28
Critical success factors in the FinTech World: A stage model28
Users’ processing of online marketplace listings for high and low involvement goods27
Identifying and prioritizing the critical quality attributes for business-to-business cross-border electronic commerce platforms26
Improving supply chain efficiency with geometric progression export policy and carbon emission mitigation: A comparative analysis of VMI-CS and conventional models26
Subjective variability of the “just-right feeling”: Effectiveness of social media advertising design26
Follow the money: Techniques for pricing rewards in crowdfunding projects26
The Little Bid More, the Merrier? Quantifying the Effects of Filler-Item Recommendations in Contingent Free Shipping25
A tale of stores and screens: Unveiling consumer behaviour in omnichannel retailing through the lens of behavioural reasoning25
Monetizing digital content: fixed price or pay-as-you-wish?24
The AI live streaming strategies of manufacturers in a co-opetition supply chain24
Live streaming strategy under multi-channel sales of the online retailer23
Building brand engagement in metaverse commerce: The role of branded non-fungible tokens (BNFTs)23
The launch of new products: New technology driven firm-user interactions with key opinion leaders for single and multiple interactions22
Strategies for online game publishers to counter third-party cheats22
Collaboration or Encroachment? The Content Provider’s Strategic Content Provision Strategy22
Editorial Board22
GTR: An explainable Graph Topic-aware Recommender for scholarly document21
Logistics service sharing of sellers on an e-commerce platform considering the behaviour of carbon emission pooling21
Dynamic pricing vs. pre-announced pricing in supply chain with consumer heterogeneity21
Super app on demand: Exploring the impact of service synergy on willingness to use a new service21
Human-machine hybrid prediction market: A promising sales forecasting solution for E-commerce enterprises21
CDR-ULPT:Cross-domain recommendation for e-commerce using user-level preferences transfer network20
Emerging technologies in e-commerce operations and supply chain management20
Information technology affordances in online social commerce: conceptual development and empirical examination20
Graphic or short video? The influence mechanism of UGC types on consumers' purchase intention—Take Xiaohongshu as an example20
An AI-enabled multimodal framework for preference prediction in immersive VR shopping using cross-modal attention and domain adaptation20
Destination evangelism and engagement: Investigation from social media-based travel community20
AI or manual customer service? Post-sale customer service strategy of EPSC considering consumers’ return behavior under different CRI modes19
Decision-making and coordination of live commerce supply chain considering dynamic viewership: The role of live streamer19
What influences Generation Y consumers’ NFT purchase intentions? An extended theory of consumption values perspective on digital collectables19
Uncovering financial statement fraud detection with multi-modal positive-unlabeled contrastive learning18
Learning-by-doing in non-homogeneous tasks: An empirical study of content creator performance on a music streaming platform18
Should the chatbot “save itself” or “be helped by others”? The influence of service recovery types on consumer perceptions of recovery satisfaction18
Optimal livestream selling strategy with buy-online-and-return-in-store18
What and how driving consumer engagement and purchase intention in officer live streaming? A two-factor theory perspective18
Decoding ambivalence: The potential of cue-based design for Customer Facing Technologies17
Beyond Kano: data-driven redefinition of quality attributes17
Comprehensive examination of the bright and dark sides of generative AI services: A mixed-methods approach17
Hybridized model selection with Gifi system for categorical data using the genetic algorithm and information complexity17
Speculation or collection? The impact of owner and item characteristics on polarized price premium in metaverse resale markets17
Insurance policy and pricing decisions in online food delivery market with consumer ratings16
Editorial Board16
Decentralized autonomous organizations in e-commerce supply chains: A bayesian method to barrier identification and interrelationship mapping16
Social media or online shopping websites: Will/how platforms influence eWOM effectiveness16
How does apology matter? Responding to negative customer reviews on online-to-offline platforms16
Online promotion cooling? The influence mechanism of consumer loyalty in classic large-scale online social promotions16
Product Customization Schemes and Value Co-Creation with Platform-Driven C2M Model16
Disentangling consumers’ negative reactions to impulse buying in the context of in-app purchase: Insights from the affect-behavior-cognition model15
Should I persuade you to buy or dissuade you from buying? The impact of virtual influencers’ language styles on purchase intention15
Unveiling the influence of streamer characteristics on sales performance in live streaming commerce15
Personalize it, no return: Nudging online consumers towards product personalization that makes the product non-returnable with herd instinct and regret nudges15
Service and pricing strategy based on AI-as-a-service: The value of fine-tuning service15
Consumer private data collection strategies for AI-enabled products15
Live streaming product display or social interaction: How do they influence consumer intention and behavior? A heuristic-systematic perspective14
The effects of customer online reviews on sales performance: The role of mobile phone’s quality characteristics14
Fraud detection and prevention in e-commerce: A systematic literature review14
Quality effort strategies of video service supply chain considering fans preference and data-driven marketing under derived demand14
Turning laughs into buys: The influence of meme marketing on consumer purchase intentions in e-commerce using media richness theory14
Evaluating the triple compensation for counterfeits policy: mitigating deceptive advertising in live-streaming selling14
Mapping the terrain of social and livestream commerce research through the affordance lens: A bibliometric review and research agenda14
The merits of the pre-owned strategy: Price competition in multichannel digital goods distribution14
HeteLFX: Heterogeneous recommendation with latent feature extraction13
Exploring online celebrities and reviews simultaneously- the role of their consistency in different product types13
An order allocation methodology based on customer repurchase motivation drivers using blockchain technology13
Pricing strategy for co-created products in platform-based consumer innovation13
Decentralizing components of electronic markets to prevent gatekeeping and manipulation13
Is in-store mobile usage a toxic to customer purchase? A multigroup analysis of customer type13
Hidden power: Impact of the “snippet” on online consumer engagement13
Editorial Board13
Is cute AI more forgivable? The impact of informal language styles and relationship norms of conversational agents on service recovery13
Detecting review manipulation from behavior deviation: A deep learning approach13
The effect of video highlights on the intention to give free virtual gifts13
When does media multitasking induce store visit and conversion? The influence of motivational factors12
Ensemble learning with dynamic weighting for response modeling in direct marketing12
Effects of the green manufacturer’s distribution channel selection on green dilemma: Reselling, direct selling, or agency selling?12
Context-adaptive Graph Neural Networks for Next POI recommendation12
Corrigendum to “The effects of social commerce environmental characteristics on customers’ purchase intentions: The chain mediating effect of customer-to-customer interaction and customer-perceived va12
How to enhance consumers’ purchase intention in live commerce? An affordance perspective and the moderating role of age12
Live streaming sales: Streamer type choice and limited sales strategy for a manufacturer12
Online job vacancy attractiveness: Increasing views, reactions and conversions12
Investigating antecedents of brand value co-creation behaviors in social media based brand communities12
Retailer’s optimal pricing decisions when offering installment in the presence of P2P market12
Optimal financing strategies in a financially distressed online supply chain with an imperfect credit rating supplier11
Editorial Board11
The impact of online medical team participation on physicians’ individual online service11
Editorial Board11
Detecting fraudulent entities in e-commerce transaction networks via cross-view contrastive graph learning11
Spatial CRM and location strategy: E-commerce solutions in the furniture industry. Case of IKEA pick-up points in Poland11
Editorial Board10
Accommodative or defensive? Understanding impacts of differentiated managerial response strategies on online review helpfulness10
Learning unknown private valuation in Generalized Second Price position auction10
Carbon emission reduction and channel development strategies under government subsidy and retailers’ fairness concerns10
Mentor or partner: Matching effect of para-social interaction and product type on purchase intention in live-streaming commerce10
Impact of logistics delivery performance on consumers’ future purchase behavior: Evidence from an e-commerce platform in China10
The roles of user interface design and uncertainty avoidance in B2C ecommerce success: Using evidence from three national cultures10
Online reviews and high-involvement product sales: Evidence from offline sales in the Chinese automobile industry10
Competing or serving? platform role frames and third-party sellers’ pricing responses10
A graph neural network approach to detect original review spammers of astroturfing campaigns10
A scalable framework for ranking integration in large-scale online reviews: Integrating clustering and multi-attribute decision-making10
When emotions become (in-) appropriate: How social-contextual factors moderate the effect of emotional expressions on investment decisions in reward-based crowdfunding9
Explainable multi-task convolutional neural network framework for electronic petition tag recommendation9
How perceived justice leads to stickiness to short-term rental platforms: Unveiling the effect of relationship commitment and trust9
Selling mode choice with logistics service: Reselling or online marketplace?9
Platform advertising and targeted promotion: Paid or free?9
Explainable fashion compatibility Prediction: An Attribute-Augmented neural framework9
Framework for E-commerce Warehouse Site Selection Evaluation: The Impact of Consumer Repurchase Intention9
Balancing consumer and business value of recommender systems: A simulation-based analysis9
What makes a review helpful? A multimodal prediction model in e-commerce9
Optimal online channel structure for multinational firms considering live streaming shopping9
When showrooming is not a threat: Uncovering opportunities for showroomer retention9
The influence of virtual streamer on purchase intention: The moderated mediating effect of message strategy and live-streaming environment9
An anticipatory shipping system for online retailers via mining customer behavior in large e-commerce promotion8
Editorial Board8
Nudges in email marketing campaigns: The role of the authority principle and time-sensitive dynamics8
Understanding the continuous usage of mobile payment integrated into social media platform: The case of WeChat Pay8
Channel selection for retailers in platform economy under cap-and-trade policy considering different power structures8
The effects of physician’s brand positioning on diagnostic dispensing continuity and cross-provincial healthcare flow: Evidence from an online traditional Chinese medicine community8
Exploring the efficiency optimization of channel integration in retail enterprises – Based on the perspective of path selection8
Enhancing consumer perceptions and experiences through hybrid-based interfaces in virtual environments8
Drivers of the VR technologies user behaviour in e-commerce during the COVID-19 pandemic8
Examining the interplay of affect and cognition in online information disclosure in E-commerce: insights from two empirical studies8
The thrust and drag forces affecting norm violation in live streaming eCommerce8
Understanding consumer herding behavior in online purchases and its implications for online retailers and marketers8
Attention allocation to customer feedback: Absorbing knowledge for digital innovation in management responses8
Live streaming selling strategies of online retailers with spillover effects7
Joint friend and item recommendation based on multidimensional feature reciprocal interaction in social e-commerce7
Beyond consent: how trust, privacy assurance, and rewards shape consumer data sharing7
Transparent prediction of financial analyst recommendation quality using generalized additive model7
The moderating role of e-lifestyle on disclosure intention in mobile banking: A privacy calculus perspective7
Whether and how to adopt live streaming Selling: A perspective on interaction value creation7
Promoting or inhibiting? The impact of the information cocoon on customer stickiness in e-commerce platforms: The moderating role of decision-making style7
Be a good speaker in livestream shopping: A speech act theory perspective7
Mitigating domain adaptation and cold start challenges in cross-domain recommender systems using generative adversarial network model7
Does consumers’ involvement in e-commerce last-mile delivery change after COVID-19? An investigation on behavioural change, maintenance and habit formation7
Digitally-enabled antecedents of trust, repurchase intention and the impact of blockchain traceability labels7
The value of membership service sharing in the e-commerce marketplace7
Content-sharing platforms’ copyright protection strategies with non-fungible tokens7
Research on value creation path of logistics platform under the background of digital ecosystem: Based on SEM and fsQCA methods7
Brand spillover and information disclosure in the presence of a co-opetitive supplier7
Unlocking the impact of brand engagement in the metaverse on Real-World purchase intentions: Analyzing Pre-Adoption behavior in a futuristic technology platform6
Editorial Board6
Informational cascade, regulatory focus and purchase intention in online flash shopping6
Information vulnerability in facial recognition payment: An explanation of technology threat avoidance and information boundary theory6
Bridging artificial intelligence-based services and online impulse buying in E-retailing context6
How can we learn from a borrower’s online behaviors? The signal effect of a borrower’s platform involvement on its credit risk6
The interactions between online platform’s store brand introduction and manufacturer’s innovation strategies: Reselling vs. agency modes6
From knowledge tracing to preference tracing: Capturing dynamic user preferences for personalized recommendation6
On bridging consumer health search across languages using cross-lingual word space5
From reviews to product titles: How to nudge consumer purchase decisions5
Modulating your speech rate: The effect of speech rate on crowdfunding performance5
What to recommend is when to recommend: Modeling multi-granularity repurchase cycles5
Improved negative sampling method in collaborative filtering recommendation based on Generative adversarial network5
Privacy protection investment decisions of e-commerce platforms under mean-variance preferences5
Why do consumers hesitate to purchase in live streaming? A perspective of interaction between participants5
Editorial Board5
Power of visuals: The impact of user-generated image richness on the helpfulness of online reviews5
Promote or prevent manufacturer encroachment? The strategic role of selling format under asymmetric demand information5
Enhancing consumer engagement in virtual shopping: The role of social presence in shaping switching intentions5
Understanding consumers’ continuance intention toward recommendation vlogs: An exploration based on the dual-congruity theory and expectation-confirmation theory5
How retailers can gain more profitability driven by digital technology: Live streaming promotion and blockchain technology traceability?5
Digital empowerment to improve the operational profitability in e-commerce supply chain5
An empirical analysis of the impacts of live chat social interactions in live streaming commerce: A topic modeling approach5
Graph-based bootstrapped latent recommendation model5
Voice artificial intelligence service failure and customer complaint behavior: The mediation effect of customer emotion5
Editorial Board5
Integrating customer preferences into operational decision-making for prioritizing emerging technologies in last-mile delivery5
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