Electronic Commerce Research and Applications

Papers
(The median citation count of Electronic Commerce Research and Applications is 5. The table below lists those papers that are above that threshold based on CrossRef citation counts [max. 250 papers]. The publications cover those that have been published in the past four years, i.e., from 2021-05-01 to 2025-05-01.)
ArticleCitations
Whom to benefit? Competing platforms’ strategic investment in recommender systems169
Competing tourism service provider introduction strategy for an online travel platform with demand information sharing130
Viral marketing strategies with dual incentives109
Editorial Board109
Editorial Board91
Risk-return modelling in the p2p lending market: Trends, gaps, recommendations and future directions90
Contactless channel for shopping and delivery in the context of social distancing in response to COVID-19 pandemic83
Expert or partner: The matching effect of AI chatbot roles in different service contexts77
From e-commerce to m-commerce: An analysis of the user’s experience with different access platforms70
Understanding virtual agents’ service quality in the context of customer service: A fit-viability perspective67
Measuring the service quality of governmental sites: Development and validation of the e-Government service quality (EGSQUAL) scale66
A systematic literature review on social commerce: Assessing the past and guiding the future64
Online peer-to-peer lending: A review of the literature62
Do the rich grow richer? An empirical analysis of the Matthew effect in an online healthcare community59
Antecedents of users’ switching intention to Central Bank Digital Currency: A push-pull-mooring model perspective59
Impact of viewer-streamer-content congruence on users’ behavioral intention in virtual streaming: The moderating effect of role-playing55
Solving the green reverse logistics problem in e-commerce using a reinforcement learning based genetic algorithm55
MuST: An interpretable multidimensional strain theory model for corporate misreporting prediction54
Understanding and forecasting consumer sequential multiscreen viewing behavior53
Effects of pricing schemes and platform types on platform-based logistics services52
Live streaming channel strategy of an online retailer in a supply chain51
Effect of service factors and buy-online-pick-up-in-store strategies through an omnichannel system under an agricultural supply chain management51
Operation decision model in a platform ecosystem for car-sharing service50
Why do consumers continue to use OTT services?50
Editorial Board46
Optimal financing strategies with 3PL customized service in a capital-constrained supply chain46
Gamification on digital platform: A meta-analysis of affordance on behavior from value perspective46
E-servicescape and customer equity based customer loyalty model for digital services42
Editorial Board41
The role of the humanisation of smart home speakers in the personalisation–privacy paradox41
Shopping with augmented reality: How wow-effect changes the equations!40
LIO-PAY: Sustainable low-cost offline payment solution39
How to alleviate social loafing in online brand communities: The roles of community support and commitment38
ImprovedGCN: An efficient and accurate recommendation system employing lightweight graph convolutional networks in social media37
A comparative study of various recommendation algorithms based on E-commerce big data37
Rating prediction of recommended item based on review deep learning and rating probability matrix factorization35
Livestreaming sales strategy considering valuation correlation and influence effect35
You are worth my tipping: Why do people voluntarily pay for User-Generated-Content on social media platforms?35
An investigation on trust in AI-enabled collaboration: Application of AI-Driven chatbot in accommodation-based sharing economy34
Let’s get personal: Which elements elicit perceived personalization in social media advertising?33
Users’ processing of online marketplace listings for high and low involvement goods32
Platform sharing: From reseller to marketplace30
Critical success factors in the FinTech World: A stage model29
Impact of mobile device usage and temporal distance on consumer post-consumption evaluations: Evidence from TripAdvisor29
Pricing and greenness investment for green products with government subsidies: When to apply blockchain technology?28
DP-SGD-global-adapt-V2-S: Triad improvements of privacy, accuracy and fairness via step decay noise multiplier and step decay upper clipping threshold28
An intelligent knowledge-based chatbot for customer service28
Welfare promoter or profit obstructor? The role of return-freight insurance in online retailing27
Mapping the evolution of e-commerce research through co-word analysis: 2001–202026
Management of social selling and B2B customer-brand engagement: Is direct selling on social media good for your brand and relationships?25
Antecedents of trustworthiness of social commerce platforms: A case of rural communities using multi group SEM & MCDM methods25
The power of C2C interactions: Effect of customer responses to online reviews on subsequent ratings25
Effect of user-generated image on review helpfulness: Perspectives from object detection25
The Little Bid More, the Merrier? Quantifying the Effects of Filler-Item Recommendations in Contingent Free Shipping24
Why I give money to unknown people? An investigation of online donation and forwarding intention24
Competing e-tailers’ adoption strategies of buy-online-and-return-in-store service24
Feature selection for Turkish Crowdfunding projects with using filtering and wrapping methods24
Follow the money: Techniques for pricing rewards in crowdfunding projects23
Identifying and prioritizing the critical quality attributes for business-to-business cross-border electronic commerce platforms23
A tale of stores and screens: Unveiling consumer behaviour in omnichannel retailing through the lens of behavioural reasoning22
Investigating consumers’ cognitive, emotional, and behavioral engagement in social media brand pages: A natural language processing approach22
Subjective variability of the “just-right feeling”: Effectiveness of social media advertising design21
Building brand engagement in metaverse commerce: The role of branded non-fungible tokens (BNFTs)21
Live streaming strategy under multi-channel sales of the online retailer21
Understanding music streaming services via text mining of online customer reviews20
GTR: An explainable Graph Topic-aware Recommender for scholarly document20
Human-machine hybrid prediction market: A promising sales forecasting solution for E-commerce enterprises20
Super app on demand: Exploring the impact of service synergy on willingness to use a new service20
Editorial Board20
Editorial Board20
Strategies for online game publishers to counter third-party cheats20
Collaboration or Encroachment? The Content Provider’s Strategic Content Provision Strategy20
Not all qualities are equal: Moderating role of online shopper conscientiousness in quality evaluation20
Dynamic pricing vs. pre-announced pricing in supply chain with consumer heterogeneity20
Personalized product recommendations and firm performance19
Logistics service sharing of sellers on an e-commerce platform considering the behaviour of carbon emission pooling19
Explaining consumer implementation intentions in mobile shopping with SEM and fsQCA: Roles of visual and technical perceptions19
CDR-ULPT:Cross-domain recommendation for e-commerce using user-level preferences transfer network19
Learning-by-doing in non-homogeneous tasks: An empirical study of content creator performance on a music streaming platform18
Graphic or short video? The influence mechanism of UGC types on consumers' purchase intention—Take Xiaohongshu as an example18
Hybridized model selection with Gifi system for categorical data using the genetic algorithm and information complexity18
Emerging technology-based online scheduling for instant delivery in the O2O retail era18
Emerging technologies in e-commerce operations and supply chain management18
Destination evangelism and engagement: Investigation from social media-based travel community18
The launch of new products: New technology driven firm-user interactions with key opinion leaders for single and multiple interactions18
Editorial Board17
Real-world demotivation as a predictor of continued video game playing: A study on escapism, anxiety and lack of intrinsic motivation17
Comprehensive examination of the bright and dark sides of generative AI services: A mixed-methods approach17
What and how driving consumer engagement and purchase intention in officer live streaming? A two-factor theory perspective17
Optimal livestream selling strategy with buy-online-and-return-in-store17
Online promotion cooling? The influence mechanism of consumer loyalty in classic large-scale online social promotions17
Should the chatbot “save itself” or “be helped by others”? The influence of service recovery types on consumer perceptions of recovery satisfaction17
Factors influencing consumers’ continuous purchase intention on fresh food e-commerce platforms: An organic foods-centric empirical investigation17
Navigating in online stores: The effect of the primary navigation on consumers’ response—A study based on the apparel e-retailer16
Which goods are most likely to be subject to click farming? An evidence from the Taobao platform16
Disentangling consumers’ negative reactions to impulse buying in the context of in-app purchase: Insights from the affect-behavior-cognition model16
Consumer private data collection strategies for AI-enabled products16
Restoring the buyer–seller relationship through online return shipping: The role of return shipping method and return shipping fee15
Decoding ambivalence: The potential of cue-based design for Customer Facing Technologies15
Social media or online shopping websites: Will/how platforms influence eWOM effectiveness15
Modeling and prediction of human negotiation behavior in human-computer negotiation15
Product Customization Schemes and Value Co-Creation with Platform-Driven C2M Model15
Insurance policy and pricing decisions in online food delivery market with consumer ratings14
How does apology matter? Responding to negative customer reviews on online-to-offline platforms14
Business analytics for social goods13
Fraud detection and prevention in e-commerce: A systematic literature review13
Live streaming product display or social interaction: How do they influence consumer intention and behavior? A heuristic-systematic perspective13
The bright side of online recycling: Perspectives of customer’s channel preference and competition13
How to repair public trust effectively: Research on enterprise online public opinion crisis response13
The impact of recommender systems and pricing strategies on brand competition and consumer search13
COVID-19 ads on purchase intention of online consumer behavior as business innovation activity: A contribution to the uses and gratification theory13
Color in web banner advertising: The influence of analogous and complementary colors on attitude and purchase intention13
Quality effort strategies of video service supply chain considering fans preference and data-driven marketing under derived demand13
Discourage or encourage? An online manufacture’s response to competing product introduction under physical showroom cooperation13
Mapping the terrain of social and livestream commerce research through the affordance lens: A bibliometric review and research agenda13
The effects of customer online reviews on sales performance: The role of mobile phone’s quality characteristics13
The merits of the pre-owned strategy: Price competition in multichannel digital goods distribution13
Exploring online celebrities and reviews simultaneously- the role of their consistency in different product types12
Hidden power: Impact of the “snippet” on online consumer engagement12
Is in-store mobile usage a toxic to customer purchase? A multigroup analysis of customer type12
Decentralizing components of electronic markets to prevent gatekeeping and manipulation12
The effect of video highlights on the intention to give free virtual gifts12
More than words can say: A randomized field experiment on the effects of consumer self-disclosure in the sharing economy12
Detecting review manipulation from behavior deviation: A deep learning approach11
Sharing benefits? The disparate impact of home-sharing platform on industrial and social development11
Is cute AI more forgivable? The impact of informal language styles and relationship norms of conversational agents on service recovery11
An order allocation methodology based on customer repurchase motivation drivers using blockchain technology11
Systematic review of digital value propositions in the retail sector: New approach for digital experience study11
Understanding seller resistance to digital device recycling platform: An innovation resistance perspective11
Investigating antecedents of brand value co-creation behaviors in social media based brand communities11
Online job vacancy attractiveness: Increasing views, reactions and conversions10
Ensemble learning with dynamic weighting for response modeling in direct marketing10
Designing freemium with usage limitation: When is it a viable strategy?10
Retailer’s optimal pricing decisions when offering installment in the presence of P2P market10
Procurement competition in the presence of IoT-enabled B2B E-commerce10
Corrigendum to “The effects of social commerce environmental characteristics on customers’ purchase intentions: The chain mediating effect of customer-to-customer interaction and customer-perceived va10
Pricing strategy for co-created products in platform-based consumer innovation10
HeteLFX: Heterogeneous recommendation with latent feature extraction9
The impact of blockchain on e-commerce: A framework for salient research topics9
How to enhance consumers’ purchase intention in live commerce? An affordance perspective and the moderating role of age9
When does media multitasking induce store visit and conversion? The influence of motivational factors9
Live streaming sales: Streamer type choice and limited sales strategy for a manufacturer9
Distributed clustering using multi-tier hierarchical overlay super-peer peer-to-peer network architecture for efficient customer segmentation9
Effects of the green manufacturer’s distribution channel selection on green dilemma: Reselling, direct selling, or agency selling?9
The effects of social commerce environmental characteristics on customers’ purchase intentions: The chain mediating effect of customer-to-customer interaction and customer-perceived value9
The impact of online medical team participation on physicians’ individual online service9
Editorial Board8
Too few, too many, just right: Creating the necessary number of segments for large online customer populations8
Can blockchain help food supply chains with platform operations during the COVID-19 outbreak?8
Framework for E-commerce Warehouse Site Selection Evaluation: The Impact of Consumer Repurchase Intention8
Platform advertising and targeted promotion: Paid or free?8
Incorporating multilevel macroeconomic variables into credit scoring for online consumer lending8
Spatial CRM and location strategy: E-commerce solutions in the furniture industry. Case of IKEA pick-up points in Poland8
Online reviews and high-involvement product sales: Evidence from offline sales in the Chinese automobile industry8
Editorial Board8
Carbon emission reduction and channel development strategies under government subsidy and retailers’ fairness concerns8
The roles of user interface design and uncertainty avoidance in B2C ecommerce success: Using evidence from three national cultures8
Understanding consumer engagement with brand posts on social media: The effects of post linguistic styles8
Mentor or partner: Matching effect of para-social interaction and product type on purchase intention in live-streaming commerce8
Balancing consumer and business value of recommender systems: A simulation-based analysis7
Exploring the efficiency optimization of channel integration in retail enterprises – Based on the perspective of path selection7
Peer privacy protection motivation and action on social networking sites: Privacy self-efficacy and information security as moderators7
Explainable multi-task convolutional neural network framework for electronic petition tag recommendation7
Optimal online channel structure for multinational firms considering live streaming shopping7
A graph neural network approach to detect original review spammers of astroturfing campaigns7
Selling mode choice with logistics service: Reselling or online marketplace?7
An anticipatory shipping system for online retailers via mining customer behavior in large e-commerce promotion7
Whether and how to adopt live streaming Selling: A perspective on interaction value creation7
Editorial Board7
LSTM with particle Swam optimization for sales forecasting7
An orthogonal-space-learning-based method for selecting semantically helpful reviews7
Learning bilingual sentiment lexicon for online reviews7
D-NEXUS: Defending text networks using summarization7
Market expansion vs. intensified competition: Overseas supplier’s adoption of blockchain in a cross-border agricultural supply chain7
Understanding consumer herding behavior in online purchases and its implications for online retailers and marketers7
Channel selection for retailers in platform economy under cap-and-trade policy considering different power structures7
Are Facebook check-ins always good for branding? The green-eyed monster in Chinese culture7
The effects of physician’s brand positioning on diagnostic dispensing continuity and cross-provincial healthcare flow: Evidence from an online traditional Chinese medicine community7
Are Search Engines Biased? Detecting and Reducing Bias using Meta Search Engines7
Campaign participation prediction with deep learning7
Explainable fashion compatibility Prediction: An Attribute-Augmented neural framework7
How perceived justice leads to stickiness to short-term rental platforms: Unveiling the effect of relationship commitment and trust7
When showrooming is not a threat: Uncovering opportunities for showroomer retention7
Augmented reality advertising in an e-commerce model with competition7
Optimal piracy control and pricing strategies considering quality degradation: The effects of policy instruments6
GC–HGNN: A global-context supported hypergraph neural network for enhancing session-based recommendation6
Information vulnerability in facial recognition payment: An explanation of technology threat avoidance and information boundary theory6
Bridging artificial intelligence-based services and online impulse buying in E-retailing context6
Research on value creation path of logistics platform under the background of digital ecosystem: Based on SEM and fsQCA methods6
Live streaming selling strategies of online retailers with spillover effects6
Drivers of the VR technologies user behaviour in e-commerce during the COVID-19 pandemic6
Promote or prevent manufacturer encroachment? The strategic role of selling format under asymmetric demand information6
Toward better purchase decision-performance: Linking person-environment fit to explorative and exploitative use of branded applications6
The moderating role of e-lifestyle on disclosure intention in mobile banking: A privacy calculus perspective6
Joint friend and item recommendation based on multidimensional feature reciprocal interaction in social e-commerce6
What drives consumers’ purchase intention of online paid knowledge? A stimulus-organism-response perspective6
The value of membership service sharing in the e-commerce marketplace6
Understanding the continuous usage of mobile payment integrated into social media platform: The case of WeChat Pay6
Does consumers’ involvement in e-commerce last-mile delivery change after COVID-19? An investigation on behavioural change, maintenance and habit formation6
Pricing strategy for own shipping service of E-commerce platform using Two-sided market theory6
How can we learn from a borrower’s online behaviors? The signal effect of a borrower’s platform involvement on its credit risk6
Digital empowerment to improve the operational profitability in e-commerce supply chain6
Be a good speaker in livestream shopping: A speech act theory perspective6
The thrust and drag forces affecting norm violation in live streaming eCommerce6
Digitally-enabled antecedents of trust, repurchase intention and the impact of blockchain traceability labels6
How retailers can gain more profitability driven by digital technology: Live streaming promotion and blockchain technology traceability?5
Modulating your speech rate: The effect of speech rate on crowdfunding performance5
Online property brokerage platform and prices of second-hand houses: Evidence from Lianjia’s entry5
On bridging consumer health search across languages using cross-lingual word space5
The moderating role of social distancing in mobile commerce adoption5
Voice artificial intelligence service failure and customer complaint behavior: The mediation effect of customer emotion5
Editorial Board5
Editorial Board5
The interactions between online platform’s store brand introduction and manufacturer’s innovation strategies: Reselling vs. agency modes5
Unlocking the impact of brand engagement in the metaverse on Real-World purchase intentions: Analyzing Pre-Adoption behavior in a futuristic technology platform5
An empirical analysis of the impacts of live chat social interactions in live streaming commerce: A topic modeling approach5
Third-party sellers’ product entry strategy and its sales impact on a hybrid retail platform5
Predicting l-CrossSold products using connected components: A clustering-based recommendation system5
Individualism, collectivism and reward crowdfunding contribution intention and behavior5
Informational cascade, regulatory focus and purchase intention in online flash shopping5
Evaluating key antecedents and consequences of the perceived helpfulness of online consumer reviews: A South African study5
Graph-based bootstrapped latent recommendation model5
An uncertainty-oriented cost-sensitive credit scoring framework with multi-objective feature selection5
Why do consumers hesitate to purchase in live streaming? A perspective of interaction between participants5
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