Electronic Commerce Research and Applications

Article	Citations
Viral marketing strategies with dual incentives	184
Understanding virtual agents’ service quality in the context of customer service: A fit-viability perspective	125
A systematic literature review on social commerce: Assessing the past and guiding the future	104
Editorial Board	101
Editorial Board	94
From e-commerce to m-commerce: An analysis of the user’s experience with different access platforms	88
Competing tourism service provider introduction strategy for an online travel platform with demand information sharing	76
Do the rich grow richer? An empirical analysis of the Matthew effect in an online healthcare community	73
Risk-return modelling in the p2p lending market: Trends, gaps, recommendations and future directions	71
Expert or partner: The matching effect of AI chatbot roles in different service contexts	68
Whom to benefit? Competing platforms’ strategic investment in recommender systems	63
Measuring the service quality of governmental sites: Development and validation of the e-Government service quality (EGSQUAL) scale	62
Antecedents of users’ switching intention to Central Bank Digital Currency: A push-pull-mooring model perspective	61
Impact of viewer-streamer-content congruence on users’ behavioral intention in virtual streaming: The moderating effect of role-playing	59
MuST: An interpretable multidimensional strain theory model for corporate misreporting prediction	55
Live streaming channel strategy of an online retailer in a supply chain	54
Understanding and forecasting consumer sequential multiscreen viewing behavior	52
Effects of pricing schemes and platform types on platform-based logistics services	51
Solving the green reverse logistics problem in e-commerce using a reinforcement learning based genetic algorithm	49
Effect of service factors and buy-online-pick-up-in-store strategies through an omnichannel system under an agricultural supply chain management	46
Shopping with augmented reality: How wow-effect changes the equations!	45
Editorial Board	44
Gamification on digital platform: A meta-analysis of affordance on behavior from value perspective	44
Editorial Board	43
Optimal financing strategies with 3PL customized service in a capital-constrained supply chain	42

E-servicescape and customer equity based customer loyalty model for digital services	42
Operation decision model in a platform ecosystem for car-sharing service	41
The role of the humanisation of smart home speakers in the personalisation–privacy paradox	40
Why do consumers continue to use OTT services?	38
ImprovedGCN: An efficient and accurate recommendation system employing lightweight graph convolutional networks in social media	38
Rating prediction of recommended item based on review deep learning and rating probability matrix factorization	36
A comparative study of various recommendation algorithms based on E-commerce big data	35
You are worth my tipping: Why do people voluntarily pay for User-Generated-Content on social media platforms?	34
Livestreaming sales strategy considering valuation correlation and influence effect	33
Let’s get personal: Which elements elicit perceived personalization in social media advertising?	32
An investigation on trust in AI-enabled collaboration: Application of AI-Driven chatbot in accommodation-based sharing economy	30
Mapping the evolution of e-commerce research through co-word analysis: 2001–2020	29
LIO-PAY: Sustainable low-cost offline payment solution	29
DP-SGD-global-adapt-V2-S: Triad improvements of privacy, accuracy and fairness via step decay noise multiplier and step decay upper clipping threshold	27
Editorial Board	27
Management of social selling and B2B customer-brand engagement: Is direct selling on social media good for your brand and relationships?	27
Feature selection for Turkish Crowdfunding projects with using filtering and wrapping methods	27
Effect of user-generated image on review helpfulness: Perspectives from object detection	27
Critical success factors in the FinTech World: A stage model	26
Users’ processing of online marketplace listings for high and low involvement goods	26
Impact of mobile device usage and temporal distance on consumer post-consumption evaluations: Evidence from TripAdvisor	26
Antecedents of trustworthiness of social commerce platforms: A case of rural communities using multi group SEM & MCDM methods	26
The power of C2C interactions: Effect of customer responses to online reviews on subsequent ratings	26
An intelligent knowledge-based chatbot for customer service	26
Pricing and greenness investment for green products with government subsidies: When to apply blockchain technology?	25
Follow the money: Techniques for pricing rewards in crowdfunding projects	25
Welfare promoter or profit obstructor? The role of return-freight insurance in online retailing	25
Subjective variability of the “just-right feeling”: Effectiveness of social media advertising design	24
The Little Bid More, the Merrier? Quantifying the Effects of Filler-Item Recommendations in Contingent Free Shipping	24
A tale of stores and screens: Unveiling consumer behaviour in omnichannel retailing through the lens of behavioural reasoning	23
Investigating consumers’ cognitive, emotional, and behavioral engagement in social media brand pages: A natural language processing approach	23
Identifying and prioritizing the critical quality attributes for business-to-business cross-border electronic commerce platforms	22
Building brand engagement in metaverse commerce: The role of branded non-fungible tokens (BNFTs)	22
Strategies for online game publishers to counter third-party cheats	22
Live streaming strategy under multi-channel sales of the online retailer	22
Editorial Board	21
GTR: An explainable Graph Topic-aware Recommender for scholarly document	21
Editorial Board	21
Human-machine hybrid prediction market: A promising sales forecasting solution for E-commerce enterprises	21
Collaboration or Encroachment? The Content Provider’s Strategic Content Provision Strategy	21
Logistics service sharing of sellers on an e-commerce platform considering the behaviour of carbon emission pooling	20
CDR-ULPT:Cross-domain recommendation for e-commerce using user-level preferences transfer network	20
Dynamic pricing vs. pre-announced pricing in supply chain with consumer heterogeneity	20
Explaining consumer implementation intentions in mobile shopping with SEM and fsQCA: Roles of visual and technical perceptions	20
The launch of new products: New technology driven firm-user interactions with key opinion leaders for single and multiple interactions	20
Destination evangelism and engagement: Investigation from social media-based travel community	20
Hybridized model selection with Gifi system for categorical data using the genetic algorithm and information complexity	19
Emerging technology-based online scheduling for instant delivery in the O2O retail era	19
Comprehensive examination of the bright and dark sides of generative AI services: A mixed-methods approach	19
Graphic or short video? The influence mechanism of UGC types on consumers' purchase intention—Take Xiaohongshu as an example	19

Understanding music streaming services via text mining of online customer reviews	19
Optimal livestream selling strategy with buy-online-and-return-in-store	19
Super app on demand: Exploring the impact of service synergy on willingness to use a new service	19
Emerging technologies in e-commerce operations and supply chain management	18
Factors influencing consumers’ continuous purchase intention on fresh food e-commerce platforms: An organic foods-centric empirical investigation	18
What and how driving consumer engagement and purchase intention in officer live streaming? A two-factor theory perspective	18
Learning-by-doing in non-homogeneous tasks: An empirical study of content creator performance on a music streaming platform	18
Should the chatbot “save itself” or “be helped by others”? The influence of service recovery types on consumer perceptions of recovery satisfaction	18
Real-world demotivation as a predictor of continued video game playing: A study on escapism, anxiety and lack of intrinsic motivation	18
Editorial Board	18
How does apology matter? Responding to negative customer reviews on online-to-offline platforms	17
Navigating in online stores: The effect of the primary navigation on consumers’ response—A study based on the apparel e-retailer	17
Unveiling the influence of streamer characteristics on sales performance in live streaming commerce	17
Which goods are most likely to be subject to click farming? An evidence from the Taobao platform	17
Decoding ambivalence: The potential of cue-based design for Customer Facing Technologies	17
Consumer private data collection strategies for AI-enabled products	17
Restoring the buyer–seller relationship through online return shipping: The role of return shipping method and return shipping fee	16
Social media or online shopping websites: Will/how platforms influence eWOM effectiveness	16
Online promotion cooling? The influence mechanism of consumer loyalty in classic large-scale online social promotions	16
Product Customization Schemes and Value Co-Creation with Platform-Driven C2M Model	16
Modeling and prediction of human negotiation behavior in human-computer negotiation	16
Disentangling consumers’ negative reactions to impulse buying in the context of in-app purchase: Insights from the affect-behavior-cognition model	16
Decentralized autonomous organizations in e-commerce supply chains: A bayesian method to barrier identification and interrelationship mapping	15
The impact of recommender systems and pricing strategies on brand competition and consumer search	15
Insurance policy and pricing decisions in online food delivery market with consumer ratings	15
The merits of the pre-owned strategy: Price competition in multichannel digital goods distribution	14
Business analytics for social goods	14
Color in web banner advertising: The influence of analogous and complementary colors on attitude and purchase intention	14
Live streaming product display or social interaction: How do they influence consumer intention and behavior? A heuristic-systematic perspective	13
Fraud detection and prevention in e-commerce: A systematic literature review	13
Personalize it, no return: Nudging online consumers towards product personalization that makes the product non-returnable with herd instinct and regret nudges	13
The effects of customer online reviews on sales performance: The role of mobile phone’s quality characteristics	13
COVID-19 ads on purchase intention of online consumer behavior as business innovation activity: A contribution to the uses and gratification theory	12
An order allocation methodology based on customer repurchase motivation drivers using blockchain technology	12
Hidden power: Impact of the “snippet” on online consumer engagement	12
How to repair public trust effectively: Research on enterprise online public opinion crisis response	12
The bright side of online recycling: Perspectives of customer’s channel preference and competition	12
Sharing benefits? The disparate impact of home-sharing platform on industrial and social development	12
Quality effort strategies of video service supply chain considering fans preference and data-driven marketing under derived demand	12
Mapping the terrain of social and livestream commerce research through the affordance lens: A bibliometric review and research agenda	12
Is in-store mobile usage a toxic to customer purchase? A multigroup analysis of customer type	12
Understanding seller resistance to digital device recycling platform: An innovation resistance perspective	11
Is cute AI more forgivable? The impact of informal language styles and relationship norms of conversational agents on service recovery	11
Designing freemium with usage limitation: When is it a viable strategy?	11
Exploring online celebrities and reviews simultaneously- the role of their consistency in different product types	11
Detecting review manipulation from behavior deviation: A deep learning approach	11
Decentralizing components of electronic markets to prevent gatekeeping and manipulation	11
More than words can say: A randomized field experiment on the effects of consumer self-disclosure in the sharing economy	11
The effect of video highlights on the intention to give free virtual gifts	11
Corrigendum to “The effects of social commerce environmental characteristics on customers’ purchase intentions: The chain mediating effect of customer-to-customer interaction and customer-perceived va	11
Mentor or partner: Matching effect of para-social interaction and product type on purchase intention in live-streaming commerce	10
Carbon emission reduction and channel development strategies under government subsidy and retailers’ fairness concerns	10
Procurement competition in the presence of IoT-enabled B2B E-commerce	10
Investigating antecedents of brand value co-creation behaviors in social media based brand communities	10
Online job vacancy attractiveness: Increasing views, reactions and conversions	10
Live streaming sales: Streamer type choice and limited sales strategy for a manufacturer	10
Too few, too many, just right: Creating the necessary number of segments for large online customer populations	10
Pricing strategy for co-created products in platform-based consumer innovation	10
Effects of the green manufacturer’s distribution channel selection on green dilemma: Reselling, direct selling, or agency selling?	10
When does media multitasking induce store visit and conversion? The influence of motivational factors	10
How to enhance consumers’ purchase intention in live commerce? An affordance perspective and the moderating role of age	10
Editorial Board	10
Retailer’s optimal pricing decisions when offering installment in the presence of P2P market	10
HeteLFX: Heterogeneous recommendation with latent feature extraction	10
Ensemble learning with dynamic weighting for response modeling in direct marketing	10
Spatial CRM and location strategy: E-commerce solutions in the furniture industry. Case of IKEA pick-up points in Poland	9
The impact of online medical team participation on physicians’ individual online service	9
Editorial Board	9
Online reviews and high-involvement product sales: Evidence from offline sales in the Chinese automobile industry	9
The roles of user interface design and uncertainty avoidance in B2C ecommerce success: Using evidence from three national cultures	9
Explainable fashion compatibility Prediction: An Attribute-Augmented neural framework	9
Can blockchain help food supply chains with platform operations during the COVID-19 outbreak?	9
Incorporating multilevel macroeconomic variables into credit scoring for online consumer lending	9
Framework for E-commerce Warehouse Site Selection Evaluation: The Impact of Consumer Repurchase Intention	9
D-NEXUS: Defending text networks using summarization	9
Impact of logistics delivery performance on consumers’ future purchase behavior: Evidence from an e-commerce platform in China	8
When showrooming is not a threat: Uncovering opportunities for showroomer retention	8
How perceived justice leads to stickiness to short-term rental platforms: Unveiling the effect of relationship commitment and trust	8
Editorial Board	8
Optimal online channel structure for multinational firms considering live streaming shopping	8

Market expansion vs. intensified competition: Overseas supplier’s adoption of blockchain in a cross-border agricultural supply chain	8
An orthogonal-space-learning-based method for selecting semantically helpful reviews	8
Peer privacy protection motivation and action on social networking sites: Privacy self-efficacy and information security as moderators	8
Exploring the efficiency optimization of channel integration in retail enterprises – Based on the perspective of path selection	8
Explainable multi-task convolutional neural network framework for electronic petition tag recommendation	8
Selling mode choice with logistics service: Reselling or online marketplace?	8
Platform advertising and targeted promotion: Paid or free?	8
Learning unknown private valuation in Generalized Second Price position auction	8
Are Search Engines Biased? Detecting and Reducing Bias using Meta Search Engines	8
Balancing consumer and business value of recommender systems: A simulation-based analysis	8
Are Facebook check-ins always good for branding? The green-eyed monster in Chinese culture	8
LSTM with particle Swam optimization for sales forecasting	8
A graph neural network approach to detect original review spammers of astroturfing campaigns	8
Augmented reality advertising in an e-commerce model with competition	7
Drivers of the VR technologies user behaviour in e-commerce during the COVID-19 pandemic	7
Understanding consumer herding behavior in online purchases and its implications for online retailers and marketers	7
Digitally-enabled antecedents of trust, repurchase intention and the impact of blockchain traceability labels	7
Content-sharing platforms’ copyright protection strategies with non-fungible tokens	7
What drives consumers’ purchase intention of online paid knowledge? A stimulus-organism-response perspective	7
The thrust and drag forces affecting norm violation in live streaming eCommerce	7
Understanding the continuous usage of mobile payment integrated into social media platform: The case of WeChat Pay	7
Live streaming selling strategies of online retailers with spillover effects	7
Research on value creation path of logistics platform under the background of digital ecosystem: Based on SEM and fsQCA methods	7
Promoting or inhibiting? The impact of the information cocoon on customer stickiness in e-commerce platforms: The moderating role of decision-making style	7
Whether and how to adopt live streaming Selling: A perspective on interaction value creation	7
An anticipatory shipping system for online retailers via mining customer behavior in large e-commerce promotion	7
Channel selection for retailers in platform economy under cap-and-trade policy considering different power structures	7
The effects of physician’s brand positioning on diagnostic dispensing continuity and cross-provincial healthcare flow: Evidence from an online traditional Chinese medicine community	7
Does consumers’ involvement in e-commerce last-mile delivery change after COVID-19? An investigation on behavioural change, maintenance and habit formation	7
The value of membership service sharing in the e-commerce marketplace	7
Joint friend and item recommendation based on multidimensional feature reciprocal interaction in social e-commerce	7
The interactions between online platform’s store brand introduction and manufacturer’s innovation strategies: Reselling vs. agency modes	6
Graph-based bootstrapped latent recommendation model	6
Pricing strategy for own shipping service of E-commerce platform using Two-sided market theory	6
GC–HGNN: A global-context supported hypergraph neural network for enhancing session-based recommendation	6
Online property brokerage platform and prices of second-hand houses: Evidence from Lianjia’s entry	6
Unlocking the impact of brand engagement in the metaverse on Real-World purchase intentions: Analyzing Pre-Adoption behavior in a futuristic technology platform	6
Predicting l-CrossSold products using connected components: A clustering-based recommendation system	6
Bridging artificial intelligence-based services and online impulse buying in E-retailing context	6
Digital empowerment to improve the operational profitability in e-commerce supply chain	6
How can we learn from a borrower’s online behaviors? The signal effect of a borrower’s platform involvement on its credit risk	6
The moderating role of e-lifestyle on disclosure intention in mobile banking: A privacy calculus perspective	6
Information vulnerability in facial recognition payment: An explanation of technology threat avoidance and information boundary theory	6
Be a good speaker in livestream shopping: A speech act theory perspective	6
Informational cascade, regulatory focus and purchase intention in online flash shopping	6
Promote or prevent manufacturer encroachment? The strategic role of selling format under asymmetric demand information	6