Electronic Commerce Research and Applications

Article	Citations
Expert or partner: The matching effect of AI chatbot roles in different service contexts	140
Understanding social commerce adoption in agriculture: a systematic literature review	116
From e-commerce to m-commerce: An analysis of the user’s experience with different access platforms	110
Viral marketing strategies with dual incentives	104
Do the rich grow richer? An empirical analysis of the Matthew effect in an online healthcare community	100
Editorial Board	99
Measuring the service quality of governmental sites: Development and validation of the e-Government service quality (EGSQUAL) scale	74
Editorial Board	74
Understanding virtual agents’ service quality in the context of customer service: A fit-viability perspective	73
Digital nudging in e-commerce: empowering behavioral science with data science	71
A systematic literature review on social commerce: Assessing the past and guiding the future	68
Whom to benefit? Competing platforms’ strategic investment in recommender systems	67
Impact of viewer-streamer-content congruence on users’ behavioral intention in virtual streaming: The moderating effect of role-playing	59
IntentRec: Incorporating latent user intent via contrastive alignment for sequential recommendation	58
Solving the green reverse logistics problem in e-commerce using a reinforcement learning based genetic algorithm	57
How signal intensity of altruistic and strategic motivation affects crowdfunding performance? Matching among funders and platform types	55
Effects of pricing schemes and platform types on platform-based logistics services	54
MuST: An interpretable multidimensional strain theory model for corporate misreporting prediction	54
Live streaming channel strategy of an online retailer in a supply chain	51
Effect of service factors and buy-online-pick-up-in-store strategies through an omnichannel system under an agricultural supply chain management	49
Antecedents of users’ switching intention to Central Bank Digital Currency: A push-pull-mooring model perspective	48
Understanding and forecasting consumer sequential multiscreen viewing behavior	48
Gamification on digital platform: A meta-analysis of affordance on behavior from value perspective	47
Editorial Board	45
E-servicescape and customer equity based customer loyalty model for digital services	43

Why do consumers continue to use OTT services?	42
Operation decision model in a platform ecosystem for car-sharing service	39
The role of the humanisation of smart home speakers in the personalisation–privacy paradox	39
Editorial Board	37
Shopping with augmented reality: How wow-effect changes the equations!	36
Optimal financing strategies with 3PL customized service in a capital-constrained supply chain	36
You are worth my tipping: Why do people voluntarily pay for User-Generated-Content on social media platforms?	35
A comparative study of various recommendation algorithms based on E-commerce big data	35
LIO-PAY: Sustainable low-cost offline payment solution	33
ImprovedGCN: An efficient and accurate recommendation system employing lightweight graph convolutional networks in social media	32
Let’s get personal: Which elements elicit perceived personalization in social media advertising?	32
Livestreaming sales strategy considering valuation correlation and influence effect	31
Rating prediction of recommended item based on review deep learning and rating probability matrix factorization	31
The power of C2C interactions: Effect of customer responses to online reviews on subsequent ratings	30
Users’ processing of online marketplace listings for high and low involvement goods	30
An investigation on trust in AI-enabled collaboration: Application of AI-Driven chatbot in accommodation-based sharing economy	30
Antecedents of trustworthiness of social commerce platforms: A case of rural communities using multi group SEM & MCDM methods	29
Editorial Board	29
DP-SGD-global-adapt-V2-S: Triad improvements of privacy, accuracy and fairness via step decay noise multiplier and step decay upper clipping threshold	28
The coherent two-phased process from sold online to redemption offline on an online daily-deal platform	28
Feature selection for Turkish Crowdfunding projects with using filtering and wrapping methods	28
Management of social selling and B2B customer-brand engagement: Is direct selling on social media good for your brand and relationships?	28
Pricing and greenness investment for green products with government subsidies: When to apply blockchain technology?	27
Welfare promoter or profit obstructor? The role of return-freight insurance in online retailing	27
Critical success factors in the FinTech World: A stage model	27
Impact of mobile device usage and temporal distance on consumer post-consumption evaluations: Evidence from TripAdvisor	27
An intelligent knowledge-based chatbot for customer service	26
Effect of user-generated image on review helpfulness: Perspectives from object detection	26
Improving supply chain efficiency with geometric progression export policy and carbon emission mitigation: A comparative analysis of VMI-CS and conventional models	26
Mapping the evolution of e-commerce research through co-word analysis: 2001–2020	26
Subjective variability of the “just-right feeling”: Effectiveness of social media advertising design	26
A tale of stores and screens: Unveiling consumer behaviour in omnichannel retailing through the lens of behavioural reasoning	25
Building brand engagement in metaverse commerce: The role of branded non-fungible tokens (BNFTs)	25
Live streaming strategy under multi-channel sales of the online retailer	24
The Little Bid More, the Merrier? Quantifying the Effects of Filler-Item Recommendations in Contingent Free Shipping	24
GTR: An explainable Graph Topic-aware Recommender for scholarly document	24
Follow the money: Techniques for pricing rewards in crowdfunding projects	24
Investigating consumers’ cognitive, emotional, and behavioral engagement in social media brand pages: A natural language processing approach	24
Monetizing digital content: fixed price or pay-as-you-wish?	24
Identifying and prioritizing the critical quality attributes for business-to-business cross-border electronic commerce platforms	24
Emerging technology-based online scheduling for instant delivery in the O2O retail era	23
Strategies for online game publishers to counter third-party cheats	23
Collaboration or Encroachment? The Content Provider’s Strategic Content Provision Strategy	23
Graphic or short video? The influence mechanism of UGC types on consumers' purchase intention—Take Xiaohongshu as an example	22
CDR-ULPT:Cross-domain recommendation for e-commerce using user-level preferences transfer network	21
Understanding music streaming services via text mining of online customer reviews	21
Editorial Board	21
The launch of new products: New technology driven firm-user interactions with key opinion leaders for single and multiple interactions	21
Human-machine hybrid prediction market: A promising sales forecasting solution for E-commerce enterprises	21
Super app on demand: Exploring the impact of service synergy on willingness to use a new service	21

Editorial Board	20
Comprehensive examination of the bright and dark sides of generative AI services: A mixed-methods approach	20
Logistics service sharing of sellers on an e-commerce platform considering the behaviour of carbon emission pooling	20
What and how driving consumer engagement and purchase intention in officer live streaming? A two-factor theory perspective	20
Destination evangelism and engagement: Investigation from social media-based travel community	20
Dynamic pricing vs. pre-announced pricing in supply chain with consumer heterogeneity	20
Hybridized model selection with Gifi system for categorical data using the genetic algorithm and information complexity	19
Should the chatbot “save itself” or “be helped by others”? The influence of service recovery types on consumer perceptions of recovery satisfaction	19
Learning-by-doing in non-homogeneous tasks: An empirical study of content creator performance on a music streaming platform	19
Optimal livestream selling strategy with buy-online-and-return-in-store	18
Insurance policy and pricing decisions in online food delivery market with consumer ratings	18
Factors influencing consumers’ continuous purchase intention on fresh food e-commerce platforms: An organic foods-centric empirical investigation	18
Real-world demotivation as a predictor of continued video game playing: A study on escapism, anxiety and lack of intrinsic motivation	18
Emerging technologies in e-commerce operations and supply chain management	18
Decentralized autonomous organizations in e-commerce supply chains: A bayesian method to barrier identification and interrelationship mapping	17
Unveiling the influence of streamer characteristics on sales performance in live streaming commerce	17
Decoding ambivalence: The potential of cue-based design for Customer Facing Technologies	17
Speculation or collection? The impact of owner and item characteristics on polarized price premium in metaverse resale markets	17
Disentangling consumers’ negative reactions to impulse buying in the context of in-app purchase: Insights from the affect-behavior-cognition model	16
Online promotion cooling? The influence mechanism of consumer loyalty in classic large-scale online social promotions	16
Editorial Board	16
The impact of recommender systems and pricing strategies on brand competition and consumer search	16
Which goods are most likely to be subject to click farming? An evidence from the Taobao platform	16
Consumer private data collection strategies for AI-enabled products	16
Social media or online shopping websites: Will/how platforms influence eWOM effectiveness	15
Product Customization Schemes and Value Co-Creation with Platform-Driven C2M Model	15
Modeling and prediction of human negotiation behavior in human-computer negotiation	15
Navigating in online stores: The effect of the primary navigation on consumers’ response—A study based on the apparel e-retailer	15
The merits of the pre-owned strategy: Price competition in multichannel digital goods distribution	14
The bright side of online recycling: Perspectives of customer’s channel preference and competition	14
How does apology matter? Responding to negative customer reviews on online-to-offline platforms	14
Business analytics for social goods	14
Restoring the buyer–seller relationship through online return shipping: The role of return shipping method and return shipping fee	14
Quality effort strategies of video service supply chain considering fans preference and data-driven marketing under derived demand	14
Live streaming product display or social interaction: How do they influence consumer intention and behavior? A heuristic-systematic perspective	13
Turning laughs into buys: The influence of meme marketing on consumer purchase intentions in e-commerce using media richness theory	13
The effects of customer online reviews on sales performance: The role of mobile phone’s quality characteristics	13
Mapping the terrain of social and livestream commerce research through the affordance lens: A bibliometric review and research agenda	13
Fraud detection and prevention in e-commerce: A systematic literature review	13
Is cute AI more forgivable? The impact of informal language styles and relationship norms of conversational agents on service recovery	13
Personalize it, no return: Nudging online consumers towards product personalization that makes the product non-returnable with herd instinct and regret nudges	13
Color in web banner advertising: The influence of analogous and complementary colors on attitude and purchase intention	13
Decentralizing components of electronic markets to prevent gatekeeping and manipulation	12
Is in-store mobile usage a toxic to customer purchase? A multigroup analysis of customer type	12
Detecting review manipulation from behavior deviation: A deep learning approach	12
More than words can say: A randomized field experiment on the effects of consumer self-disclosure in the sharing economy	12
Exploring online celebrities and reviews simultaneously- the role of their consistency in different product types	11
Live streaming sales: Streamer type choice and limited sales strategy for a manufacturer	11
Investigating antecedents of brand value co-creation behaviors in social media based brand communities	11
Pricing strategy for co-created products in platform-based consumer innovation	11
An order allocation methodology based on customer repurchase motivation drivers using blockchain technology	11
Sharing benefits? The disparate impact of home-sharing platform on industrial and social development	11
How to enhance consumers’ purchase intention in live commerce? An affordance perspective and the moderating role of age	11
Effects of the green manufacturer’s distribution channel selection on green dilemma: Reselling, direct selling, or agency selling?	11
Ensemble learning with dynamic weighting for response modeling in direct marketing	11
The effect of video highlights on the intention to give free virtual gifts	11
Understanding seller resistance to digital device recycling platform: An innovation resistance perspective	11
Retailer’s optimal pricing decisions when offering installment in the presence of P2P market	11
Online job vacancy attractiveness: Increasing views, reactions and conversions	11
HeteLFX: Heterogeneous recommendation with latent feature extraction	11
Corrigendum to “The effects of social commerce environmental characteristics on customers’ purchase intentions: The chain mediating effect of customer-to-customer interaction and customer-perceived va	11
Hidden power: Impact of the “snippet” on online consumer engagement	11
Designing freemium with usage limitation: When is it a viable strategy?	10
Editorial Board	10
Mentor or partner: Matching effect of para-social interaction and product type on purchase intention in live-streaming commerce	10
Carbon emission reduction and channel development strategies under government subsidy and retailers’ fairness concerns	10
Spatial CRM and location strategy: E-commerce solutions in the furniture industry. Case of IKEA pick-up points in Poland	10
Online reviews and high-involvement product sales: Evidence from offline sales in the Chinese automobile industry	10
When does media multitasking induce store visit and conversion? The influence of motivational factors	10
The impact of online medical team participation on physicians’ individual online service	10
The roles of user interface design and uncertainty avoidance in B2C ecommerce success: Using evidence from three national cultures	10
Learning unknown private valuation in Generalized Second Price position auction	9
Framework for E-commerce Warehouse Site Selection Evaluation: The Impact of Consumer Repurchase Intention	9
A graph neural network approach to detect original review spammers of astroturfing campaigns	9
Editorial Board	9
Impact of logistics delivery performance on consumers’ future purchase behavior: Evidence from an e-commerce platform in China	9
Market expansion vs. intensified competition: Overseas supplier’s adoption of blockchain in a cross-border agricultural supply chain	9
Optimal online channel structure for multinational firms considering live streaming shopping	9
Explainable fashion compatibility Prediction: An Attribute-Augmented neural framework	9
Accommodative or defensive? Understanding impacts of differentiated managerial response strategies on online review helpfulness	9

D-NEXUS: Defending text networks using summarization	9
Examining the interplay of affect and cognition in online information disclosure in E-commerce: insights from two empirical studies	8
Nudges in email marketing campaigns: The role of the authority principle and time-sensitive dynamics	8
LSTM with particle Swam optimization for sales forecasting	8
Are Search Engines Biased? Detecting and Reducing Bias using Meta Search Engines	8
Platform advertising and targeted promotion: Paid or free?	8
When showrooming is not a threat: Uncovering opportunities for showroomer retention	8
Balancing consumer and business value of recommender systems: A simulation-based analysis	8
Editorial Board	8
The effects of physician’s brand positioning on diagnostic dispensing continuity and cross-provincial healthcare flow: Evidence from an online traditional Chinese medicine community	8
Explainable multi-task convolutional neural network framework for electronic petition tag recommendation	8
How perceived justice leads to stickiness to short-term rental platforms: Unveiling the effect of relationship commitment and trust	8
An orthogonal-space-learning-based method for selecting semantically helpful reviews	8
Attention allocation to customer feedback: Absorbing knowledge for digital innovation in management responses	8
An anticipatory shipping system for online retailers via mining customer behavior in large e-commerce promotion	8
Understanding the continuous usage of mobile payment integrated into social media platform: The case of WeChat Pay	8
Peer privacy protection motivation and action on social networking sites: Privacy self-efficacy and information security as moderators	8
Selling mode choice with logistics service: Reselling or online marketplace?	8
The influence of virtual streamer on purchase intention: The moderated mediating effect of message strategy and live-streaming environment	8
Drivers of the VR technologies user behaviour in e-commerce during the COVID-19 pandemic	7
Are Facebook check-ins always good for branding? The green-eyed monster in Chinese culture	7
Enhancing consumer perceptions and experiences through hybrid-based interfaces in virtual environments	7
Content-sharing platforms’ copyright protection strategies with non-fungible tokens	7
What drives consumers’ purchase intention of online paid knowledge? A stimulus-organism-response perspective	7
Digitally-enabled antecedents of trust, repurchase intention and the impact of blockchain traceability labels	7
Exploring the efficiency optimization of channel integration in retail enterprises – Based on the perspective of path selection	7
The thrust and drag forces affecting norm violation in live streaming eCommerce	7
Channel selection for retailers in platform economy under cap-and-trade policy considering different power structures	7
Joint friend and item recommendation based on multidimensional feature reciprocal interaction in social e-commerce	7
Does consumers’ involvement in e-commerce last-mile delivery change after COVID-19? An investigation on behavioural change, maintenance and habit formation	7
From knowledge tracing to preference tracing: Capturing dynamic user preferences for personalized recommendation	7
Be a good speaker in livestream shopping: A speech act theory perspective	7
Understanding consumer herding behavior in online purchases and its implications for online retailers and marketers	7
Whether and how to adopt live streaming Selling: A perspective on interaction value creation	7
Live streaming selling strategies of online retailers with spillover effects	7
Promoting or inhibiting? The impact of the information cocoon on customer stickiness in e-commerce platforms: The moderating role of decision-making style	7
Research on value creation path of logistics platform under the background of digital ecosystem: Based on SEM and fsQCA methods	7
The value of membership service sharing in the e-commerce marketplace	7
How can we learn from a borrower’s online behaviors? The signal effect of a borrower’s platform involvement on its credit risk	6
Unlocking the impact of brand engagement in the metaverse on Real-World purchase intentions: Analyzing Pre-Adoption behavior in a futuristic technology platform	6
Promote or prevent manufacturer encroachment? The strategic role of selling format under asymmetric demand information	6
Information vulnerability in facial recognition payment: An explanation of technology threat avoidance and information boundary theory	6
The interactions between online platform’s store brand introduction and manufacturer’s innovation strategies: Reselling vs. agency modes	6
Informational cascade, regulatory focus and purchase intention in online flash shopping	6
Brand spillover and information disclosure in the presence of a co-opetitive supplier	6
GC–HGNN: A global-context supported hypergraph neural network for enhancing session-based recommendation	6
Bridging artificial intelligence-based services and online impulse buying in E-retailing context	6
The moderating role of e-lifestyle on disclosure intention in mobile banking: A privacy calculus perspective	6
Transparent prediction of financial analyst recommendation quality using generalized additive model	6
Digital empowerment to improve the operational profitability in e-commerce supply chain	6
How retailers can gain more profitability driven by digital technology: Live streaming promotion and blockchain technology traceability?	5
Graph-based bootstrapped latent recommendation model	5
An uncertainty-oriented cost-sensitive credit scoring framework with multi-objective feature selection	5
Predicting l-CrossSold products using connected components: A clustering-based recommendation system	5
A metric and indicator performance measurement system for e-commerce organizations: A consensus analysis of their usefulness	5
Editorial Board	5
Improving the reliability of the information disclosure in supply chain based on blockchain technology	5
Power of visuals: The impact of user-generated image richness on the helpfulness of online reviews	5
The moderating role of social distancing in mobile commerce adoption	5
Modulating your speech rate: The effect of speech rate on crowdfunding performance	5
Editorial Board	5
Why do consumers hesitate to purchase in live streaming? A perspective of interaction between participants	5
Improved negative sampling method in collaborative filtering recommendation based on Generative adversarial network	5
Voice artificial intelligence service failure and customer complaint behavior: The mediation effect of customer emotion	5
Understanding consumers’ continuance intention toward recommendation vlogs: An exploration based on the dual-congruity theory and expectation-confirmation theory	5
From reviews to product titles: How to nudge consumer purchase decisions	5
Evaluating key antecedents and consequences of the perceived helpfulness of online consumer reviews: A South African study	5
On bridging consumer health search across languages using cross-lingual word space	5
An empirical analysis of the impacts of live chat social interactions in live streaming commerce: A topic modeling approach	5
Online property brokerage platform and prices of second-hand houses: Evidence from Lianjia’s entry	5
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Editorial Board	5