OOIR: Observatory of International Research

Papers

(The H4-Index of Electronic Commerce Research and Applications is 35. The table below lists those papers that are above that threshold based on CrossRef citation counts [max. 250 papers]. The publications cover those that have been published in the past four years, i.e., from 2022-06-01 to 2026-06-01.)

Article	Citations
Viral marketing strategies with dual incentives	145
Editorial Board	138
Editorial Board	133
Understanding social commerce adoption in agriculture: a systematic literature review	87
Measuring the service quality of governmental sites: Development and validation of the e-Government service quality (EGSQUAL) scale	86
Expert or partner: The matching effect of AI chatbot roles in different service contexts	85
From e-commerce to m-commerce: An analysis of the user’s experience with different access platforms	78
Digital nudging in e-commerce: empowering behavioral science with data science	78
Whom to benefit? Competing platforms’ strategic investment in recommender systems	76
Understanding virtual agents’ service quality in the context of customer service: A fit-viability perspective	70
A systematic literature review on social commerce: Assessing the past and guiding the future	67
Effect of service factors and buy-online-pick-up-in-store strategies through an omnichannel system under an agricultural supply chain management	63
Effects of pricing schemes and platform types on platform-based logistics services	61
Understanding and forecasting consumer sequential multiscreen viewing behavior	60
Antecedents of users’ switching intention to Central Bank Digital Currency: A push-pull-mooring model perspective	59
Solving the green reverse logistics problem in e-commerce using a reinforcement learning based genetic algorithm	58
How signal intensity of altruistic and strategic motivation affects crowdfunding performance? Matching among funders and platform types	55
Impact of viewer-streamer-content congruence on users’ behavioral intention in virtual streaming: The moderating effect of role-playing	51
MuST: An interpretable multidimensional strain theory model for corporate misreporting prediction	49
IntentRec: Incorporating latent user intent via contrastive alignment for sequential recommendation	48
Gamification on digital platform: A meta-analysis of affordance on behavior from value perspective	45
Live streaming channel strategy of an online retailer in a supply chain	45
Forgiveness catalyst or risk amplifier? The impact of AI customer service anthropomorphism on consumers’ forgiveness willingness	44
Understanding the knowledge sharing behaviors in social Commerce: Affordances, coactive vicarious Learning, and need for cognitive closure	42
Editorial Board	40

Editorial Board	40
Shopping with augmented reality: How wow-effect changes the equations!	38
The effect of exploratory behaviour on online shopping stickiness: the role of enjoyment and satiation	38
Operation decision model in a platform ecosystem for car-sharing service	37
E-servicescape and customer equity based customer loyalty model for digital services	37
Consumer purchase intention during brand crisis: A study on intangible cultural heritage brands in the context of e-commerce live streaming	36
ImprovedGCN: An efficient and accurate recommendation system employing lightweight graph convolutional networks in social media	36
Why do consumers continue to use OTT services?	36
An investigation on trust in AI-enabled collaboration: Application of AI-Driven chatbot in accommodation-based sharing economy	36
Livestreaming sales strategy considering valuation correlation and influence effect	35
LIO-PAY: Sustainable low-cost offline payment solution	35