OOIR: Observatory of International Research

Papers

(The H4-Index of Electronic Commerce Research and Applications is 37. The table below lists those papers that are above that threshold based on CrossRef citation counts [max. 250 papers]. The publications cover those that have been published in the past four years, i.e., from 2022-08-01 to 2026-08-01.)

Article	Citations
Editorial Board	148
Editorial Board	147
Digital nudging in e-commerce: empowering behavioral science with data science	140
Whom to benefit? Competing platforms’ strategic investment in recommender systems	96
Understanding social commerce adoption in agriculture: a systematic literature review	95
A systematic literature review on social commerce: Assessing the past and guiding the future	90
From e-commerce to m-commerce: An analysis of the user’s experience with different access platforms	81
Expert or partner: The matching effect of AI chatbot roles in different service contexts	78
Measuring the service quality of governmental sites: Development and validation of the e-Government service quality (EGSQUAL) scale	71
Understanding virtual agents’ service quality in the context of customer service: A fit-viability perspective	71
Effects of pricing schemes and platform types on platform-based logistics services	69
Understanding and forecasting consumer sequential multiscreen viewing behavior	68
Solving the green reverse logistics problem in e-commerce using a reinforcement learning based genetic algorithm	68
How signal intensity of altruistic and strategic motivation affects crowdfunding performance? Matching among funders and platform types	66
MuST: An interpretable multidimensional strain theory model for corporate misreporting prediction	61
Antecedents of users’ switching intention to Central Bank Digital Currency: A push-pull-mooring model perspective	60
IntentRec: Incorporating latent user intent via contrastive alignment for sequential recommendation	60
Effect of service factors and buy-online-pick-up-in-store strategies through an omnichannel system under an agricultural supply chain management	51
Live streaming channel strategy of an online retailer in a supply chain	51
Impact of viewer-streamer-content congruence on users’ behavioral intention in virtual streaming: The moderating effect of role-playing	49
E-servicescape and customer equity based customer loyalty model for digital services	47
Gamification on digital platform: A meta-analysis of affordance on behavior from value perspective	46
Editorial Board	45
Editorial Board	44
The effect of exploratory behaviour on online shopping stickiness: the role of enjoyment and satiation	44

Forgiveness catalyst or risk amplifier? The impact of AI customer service anthropomorphism on consumers’ forgiveness willingness	43
Understanding the knowledge sharing behaviors in social Commerce: Affordances, coactive vicarious Learning, and need for cognitive closure	41
Consumer purchase intention during brand crisis: A study on intangible cultural heritage brands in the context of e-commerce live streaming	39
Why do consumers continue to use OTT services?	39
LIO-PAY: Sustainable low-cost offline payment solution	39
Operation decision model in a platform ecosystem for car-sharing service	39
Editorial Board	38
Livestreaming sales strategy considering valuation correlation and influence effect	38
You are worth my tipping: Why do people voluntarily pay for User-Generated-Content on social media platforms?	38
Let’s get personal: Which elements elicit perceived personalization in social media advertising?	37
ImprovedGCN: An efficient and accurate recommendation system employing lightweight graph convolutional networks in social media	37
Speaking to the viewer’s heart: A study on the emotional impact of review video narration	37