Television & New Media

Article	Citations
Data Trafficking and the International Risks of Surveillance Capitalism: The Case of Grindr and China	33
The Kardashians, Live! Fabricating Liveness in the Sex-Tape-Derived Reality Series	32
Your Home Made Perfect	20
Introduction to the Special Issue: At Home With TV: Television Houses, Theory, Life Writing	18
Rural YouTubers, Hyperlocal Narratives, and Digital Production Cultures in Small-Town India	16
Book Review: The Authenticity Industries: Keeping It “Real” in Media, Culture, and Politics	13
Book Review: Television before TV: New Media and Exhibition Culture in Europe and the USA, 1928-1939 by Anne-Katrin Weber Television before TV: New Media	12
Book Review: Translation Studies on Chinese Films and TV Shows , by Feng Yue Translation Studies on Chinese Films and TV Shows, edited by YueFeng, Singap	12
Post-Procedural Form and Rape Ambiance: Policing Sexual Violence in Mare of Easttown	11
Introduction to the Special Issue: Pandemic TV, Then and Now	10
Intimacy Coordination as a Call to Action: Embedding Processes of Care in the UK TV Industry	10
The Contemporary Afterlives of Serial Drama: Considering New Audience Readings of “Old” Television	9
The Theme Park as Simulation of American Rape Culture: #MeToo and the Problem of Justice in HBO’s Westworld	9
Desperately Seeking Gen Z: Producing for Local Young Audiences in the Streaming Age	9
Make Room for VR: Constructing Domestic Space and Accessibility in Virtual Reality Headset Tutorials	9
Music Video, Remediation, and Generic Recombination	8
Queer Rhythms of Continuity: Seriality and Platform Governance on GagaOOLala	8
Era of the Individual Viewer? Taste, Value, and Creative Media Work in India’s Streaming Industries	8
The Haunted Broadcast: Using Static to Understand Broadcast’s History and Present	8
The Millennial Medium: The Interpretive Community of Early Podcast Professionals	8
“Post-Pandemic Political Television and the End of One Day at a Time ”	7
Politics As Fun: Countering Indian Digital Nationalism With Viral Videos	6
The “Reality” of Living Off the Land	6
Sanctuary from the Storm: Making (My) Room with The Torkelsons	6
Living the American Dream? Satirizing Neoliberal Capitalism in Killing It and Severance	6

The Technological Carnivalesque in Niantic’s Pokémon Go	6
Calling out Feminists: Antifeminist Hijacking of Cancel Culture in South Korea	6
Interface Games as Microgenre: Definition and Thematic Investigation	6
Book Review: Trans Technologies , by Oliver L. Haimson Trans Technologies by HaimsonOliver L.The MIT Press, 2025. 296 pp. $40.00 (Paperback). ISBN: 97802	6
Invisible Roots: Re-examining Soap Opera’s Influence on the Narrative Complexity of Contemporary Television Drama	6
Emplacement and Emplotment: Media Production in Pandemic Times	5
Genre in Transnational Television: A Case of Netflix Originals Korean Dramas	5
Rape-Revenge Television in the #MeToo Era: Proxy and Imagined Violence in Big Little Lies and I May Destroy You	5
Deinfluencing TikTok During the Cost-of-Living Crisis: Neoliberal Logics of (Over)Consumption Across Popular Media	5
The Politics of Female Anger in Older Age: The Good Fight , Older Femininity and Political Change	4
The Lure of Cultural Authenticity: Netflix and Speculative Koreanness in the Global Media Market	4
The Platformisation of Sports Broadcasting: The Case of DAZN and the Belgian Pro League	4
The Netflix Paradox in the Middle East: Diversity, Inclusivity, and Authenticity?	4
De-/Re-Whitening Russianness: A Liminal Space of White Privileges Represented in Non-Summit	4
Unspeakable Desires: Homosexuality in 1960s Social Issues Dramas	4
Television, “Amsterdam”, and Me	4
Participatory Propaganda and Politics From the Bedroom (Studio): The Semiotics of Conservative Influencers on YouTube	4
Ideology as/of Platform Affordance and Black Feminist Conceptualizations of “Canceling”: Reading Twitter	4
“A Really Good Network of People”: Knowledge Sharing and Community Amongst Twitch Live Streamers	3
Always-On: The Gendered Economies of Filipina Migrant Care Work and Social Media Platforms	3
Digital Domestic (Im)material Labor: Managing Waste and Self While Producing Closet Decluttering Videos	3
The L Word ’s Afterlives: Queer Media Convergence and the Logics of Diversitainment	3
Book Review: TV Snapshots: An Archive of Everyday Life , by Lynn Spigel TV Snapshots: An Archive of Everyday Life, by SpigelLynn. Durham: Duke University	3
Journalistic Practices in Difficult Times: The Cases of Fictional Television Series Borgen and El Caso in	3
New Encounters: Localization of Global TV Drama Genres on Turkish OTT Platforms	3
The Pluralism of Thai Boys Love Industry: Auteur Migration, Fan Showrunners, Labor Vulnerability, and Queer Potentiality	3
(De-)Stigmatizing Teen Moms: Contentious Teenage Parents and Policy Shift Reflecting After Neoliberalism in South Korea	2
The “Unsung Heroes” of the “Infocalypse”: Company Representations of Commercial Content Moderators	2
When Brands Become Stans: Netflix, Originals, and Enacting a Fannish Persona on Instagram	2
Book Review: Pandemics in the Age of Social Media: Information and Misinformation in Developing Nations , by Vikas Kumar and Mohit Rewari Pandemics in th	2
Book Review: Food Instagram: Identity, Influence & Negotiation	2
“Insensitivity Training”	2
Korean Band Music Surfing the Korean Wave: The Case of the Korean Band Survival Audition TV Program, Great Seoul Invasion	2
Book Review: Art vs. TV, A Brief History of Contemporary Artists’ Response to Television , by Francesco Spampinato Art vs. TV, A Brief History of Contemp	2
Netflix and the Transnationalisation of Teen Television	2
Film Heritage on Demand? Curation and Discoverability of “Classic Movies” on Netflix	2
Review Essay: Feminist Television Studies of Complex and Disruptive Women	2
Slow Watching in the Age of Binge and Reels: Young Audiences of Turkish TV Dramas	2
The Ambivalence of Mother Love: Navigating Maternal Subjects Through the TV Drama A Love for Dilemma	2
Between Desire and Derision: The Transnationalization of Queer Culture and Chinese Female Audiences’ Attitudes Toward Thai BL Drama	2
Co-framing the 2024 WNBA Playoffs: ESPN’s Deferential Approach to Selling Misogynoir	2
Creative Genre Matters: Trendy Drama and the Rise of the East Asian Global Media Market	2
Reconceptualising the Genres of K-Drama in the Streaming Era	2
Audiovisual Self-Confrontation: Psychiatric and Psychotherapeutic Uses of Television and Video in (West) Germany 1970s–1990s	2
Introduction to the special issue Genre After Media	2
Book Review: New Media in the Margins: Lived Realities and Experiences From the Malaysian Peripheries by Benjamin YH Loh and James Chin	2
History, Horror, and Peak TV: Experimental History Series	2
Here Comes the Future: Black Women and Early Digital Culture in Essence	2
Review: Televising Chineseness: Gender, Nation, and Subjectivity , by Geng Song	2
Building Castles in the Air: The Rise and Fall of Viaplay’s Dutch Scripted Slate	1

Automated Parasociality: From Personalization to Personification	1
From After School Specials to After School Threesomes: Industrial Shifts in the Depiction of Sex on Teen TV and its Formation of the Sex Positive Teen Girl	1
Book Review: Trolling Ourselves to Death: Democracy in the Age of Social Media, by Jason Hannan	1
Content Regulation and the American Forces Network	1
Streaming Queer Content: LGBTQ Media on BVOD and SVOD Services in Australia	1
Book Review: Narcomedia by Jason Ruiz	1
Book Review: Talking Back to the West: How Turkey Uses Counter-Hegemony to Reshape the Global Communication Order , by Bilge Yesil Talking Back to the We	1
Exploring the Virtual Culture of Reality Television Communities: Lessons From #Date My Family	1
Nationalization of Spatiotemporal Artifacts: National Chronotope, Authenticity, and Local Colors in Danish TV Dramas	1
The Synthetic and Sincere: Imitation and Immediacy in Anthony Bourdain’s Media Afterlife	1
Unplayable: Why Video Games Can’t and Won’t Be Played	1
TV POWWW! and Televised Play in the Early Videogame Industry	1
Rip It Up and Start Again: Creative Labor and the Industrialization of Remix	1
“‘We Hope They Forget COVID Exists’: Pandemic Dissonance in HGTV’s Evergreen Escapism”	1
Left Populist Media Online: A Comparative Analysis of the U.S.’s The Young Turks and Spain’s La Base	1
The True Meaning of Christmas (at Hallmark): The Miracle of the Small Business Owner	1
Building the Netflix Brand: Franchise Logic, Authorship, and Distinction in the Promotion of Stranger Things	1
Beyond Global Streamers: Data-Driven Feedback at a Dutch Streaming Service	1
How Do Black Lives Matter to Hollywood? Marketing Black Trauma and Joy on Streaming Platforms	1
Producing Commissioned Drama for Chinese Short Video Platforms: Power, Dependence and Creative Control	1
Appropriate Blackness: Standards and Practices, Creative Collaboration, and In Living Color	1
Recursive Synergy: Latinx Digital Audiences and the Expansion of Production Studies	1
From Brand to Genre: The Hallmark Movie	1
Welcome (back) to Hogwarts: Re-adaptation, intertextuality, and cultural disputes in the Harry Potter reboot	1
Book Review: Art vs. TV: A Brief History of Contemporary Artists’ Responses to Television (Bloomsbury Publishing, New York-London-Dublin, 2022, pp. 352),	1
Humor, Ridicule, and the Far Right: Mainstreaming Exclusion Through Online Animation	0
Platformization as a Structural Dimension for Public Service Media in Germany: The funk Content Network and the New Interstate Media Treaty	0
“How to Save a Life”: On Grey’s Anatomy and the Logics of Televisual Alleviation in a Time of Crisis	0
The Idea of Genre in the Algorithmic Cinema	0
Why Can’t We Believe in That? Partisan Political Entertainment in the Mexican YouTube Sphere	0
Book Review: Push the Button: Interactive Television and Collaborative Journalism in Japan , by Elizabeth Rodwell Push the Button: Interactive Television	0
The Magical Work of Brand Futurity: The Mythmaking of Disney+	0
Surviving the Crisis: Diversity and Multiculturalism in Survivor ’s New Era	0
Forming the Self: Self-Representation and Reality TV Form	0
Television Parlor Games	0
Whiteness Makes the Laughs Possible: A Sitcom’s Representations of Sexual Violence	0
Book Review: Comedy Book: How Comedy Conquered Culture—And the Magic that Makes it Work , by Jesse David Fox Comedy Book: How Comedy Conquered Culture—An	0
“‘Trust the Process’: Reality TV, Cable News, and the Politics of Reassurance”	0
Book Review: Latino TV: A History, by Mary Beltrán	0
Book Review: Not My Type: Automating Sexual Racism in Online Dating , by Williams Not My Type: Automating Sexual Racism in Online Dating, by Williams, Re	0
Streaming in the Time of the Plague: Covid-19, Prosthetic Sociality and Comfort TV	0
The Post-Millennial Stand-Up Comedy in India (2000–2024): A Study in Evolving Content and Form Across the Media Platforms	0
Neo-Cult and the Altered Audience: Reviving Cult TV for the Post-TV Age	0
“I Love My Kids, This Abortion is not Because I Don’t”: The Meanings of Motherhood and Abortion on U.S. Television, 2013—2023	0
Book Review: Media and the Affective Life of Slavery, by Allison Page	0
Japanese Public Broadcasting: Construction of Publics and Identity in Virtual Space	0
Rethinking Docudrama and its Origins From Radio and Film to Streaming Media	0
Cancel Culture and Trigger-Ready Fragmented Interest Groups: The Case of Depp Versus Amber Heard	0
“Hip Hop and the Televisual Global South: Atlanta and Sintonia”	0
Book Review: Social Media in the Lives of Young Connected Migrants by Xinyu Zhao	0
“How Can You Be a Feminist if You’re Always Online?” Online Activisms, Ambivalence, and Dis/Connection	0
“When That Memory Fills Me With Horror and Dread, I Do the Cringe”: Retrospective Temporality in Crazy Ex-Girlfrien d and PEN15	0
Anime’s “World” Masterpiece Theater: Heidi (1974), Maya the Bee (1975), and Nippon Animation’s Entry Into	0
From Governance Grievance to White Nationalism: A Study of Anti-Moderation Subreddits	0
Glocalizing Queer Caricature: RuPaul’s Drag Race UK and the Snatch Game Format	0
“Block (封杀)!”: State-Netizen Constructions of Cancel Culture in China	0
The Occu-Soap, Adrift	0
“My Life, on Zoom TV”	0
“Regression/Progression: Two Cases of COVID Television”	0
The Great Australian TV Delay: Disruption, Online Piracy and Netflix	0
Book Review: Uncomfortable Television, by Hunter Hargraves	0
‘America, This is Your Ride Along’: High-Tech Policing, Transparency, and the Televisuality of Race	0
How to Be a Military Spouse: Short-Form Video and the New Genre of Wife Content	0
Serving “Woke”: Charting Progressive Interiority and Moral Citizenship Through Queer Eye and RuPaul’s Drag Race	0
“Do You See Me Now?” Gender, Glocalization, and the Strategic Appropriation of Gulf Tropes in Netflix’s The Exchange	0
The “Carewashing” of Sexual Harassment and Misconduct on Reality TV’s Below Deck Franchise	0
From Apollo to the ISS: The Televisual Image in Human Spaceflight	0
Book Review: Performing Fear in Television Production: Practices of an Illiberal Democracy, by Siao Yuong Fong	0
Managing compassion: The affective dynamics of rural representation in the Chinese reality TV show X-Change	0
Tencent’s Road to a Gaming Giant: Chinese Video Game Companies’ Development Trajectory in the Reconfiguration of Transnational Capitalism	0
Beyond Datafication: Creative Labor and Orientalist Production Logics in Turkish Drama Streaming	0
Economies of Difference and Identity-based Content on a Digital Platform: The Case Study of “Emily in Korea” on TikTok	0
This Is/Is Not a Feminist Film: The Cultural and Platform Logics of Feminist Film Lists on Letterboxd	0
Dual Exploitation and the Long Tail Effect: The Affective Labor of Chinese Real Person Slash Fan Production	0
Curating a Scopic Contact Zone: Short Video, Rural Performativity, and the Mediatization of Socio-Spatial Order in China	0
Parenting a New Moral Panic: Anti-Queer Digital Activism and Reactionary Media Ecologies	0
Book Review: The Delight of Turkish Dizi: Memory, Genre and Politics of Television in Turkey, by Arzu Öztürkmen	0
Search Engines and Free Speech: A Historical Analysis of Editorial Analogies and the Position of Media Companies and Users in US Free Speech Discourse	0
Remaking Mother : The Global Emergence of Japanese Scripted Formats	0
“Inter-Inner-Personal Archives: Pandemic-Induced Introspection and Television Studies (A Dialogue)”	0

Book Review: Middle Eastern Television Drama: Politics, Aesthetics, Practices , edited by Christa Salamandra and Nour Halabi Middle Eastern Television Dr	0
From Labor to Asset: Capital, Technology, and the Reconfiguration of Acting in Korean Drama Production	0
Book Review: Middle Eastern Television Drama: Politics, Aesthetics, Practices , edited by Christa Salamandra and Nour Halabi	0
Finding Horror on Early Network Television: Lights Out and the Business of Genre	0
Trust Nobody! Conspiratorial Storytelling and Paranoid Reading in the Dutch Reality TV Gameshow Wie Is de Mol?	0
Introduction to the special issue: The Platformization of Cancel Culture	0
Envisioning Temporal Parallax: On Television’s Haunted Houses and Our Own	0
From Screen to Store: Exploring the Reality TV to Influencer Pipeline on “Love Island”	0
Risky Business Below Deck : Onboard the Reality Television Occu-Soap	0
Memes, National Identity and National Belonging: Visual “Nation-Talk” on Indian Social Media Pages	0
One Fan’s Shame: On Living With Loving Below Deck	0
Crash Landing on the Philippines: Transnational Korean Drama and Internet Infrastructural Desires	0
Book Review: Machine Vision: How Algorithms are Changing the Way We See the World, by Jill Walker Rettberg Machine Vision: How Algorithms are Changing the Way We See the World, by RettbergJill Walker.	0
The Production of Locality During the Pandemic: Feel the Rhythm of Korea and “Dynamite”	0
Contingent Discoverability: Understanding Platform Guidance and User Autonomy on Streaming Services	0
Book Review: Computing Legacies: Digital Cultures of Simulation , by Peter Krapp Computing Legacies: Digital Cultures of Simulation, by KrappPeter. Cambr	0
Global Media Streams: Netflix and the Changing Ecosystem of Anime Production	0
Reprogramming emotion repertoires: The affective politics of light entertainment format in the Chinese reality show Sing!China	0
What’s So Great About GTO ?: Evolving Discourses of Japanese Masculinity in Great Teacher Onizuka	0
In the Networks We Trust? Broadcasters, Congress, and Control Over Television Journalism	0
Entangled Empowerment: Postfeminist Sensibility, Platform Capitalism, and Gendered Narratives in Chinese Costume Idol Dramas	0
Platform Authority on Prime Time: PBS’s Finding Your Roots and the Televisual Production of Genetic Truth	0
Making the Season: Risk, Repetition and Return in Below Deck	0
The Potential of Online True Crime: Participatory Investigation, Affective Solidarity, and the Search for Gabby Petito	0
Introduction to the special issue: Genres of Rape and Putting Rape Into Genre: Sexual Violence and TV After #MeToo	0
Contesting Captions: Netflix, Fan Campaigns, and the Labor of Access	0
Book Review: Border Tunnels: A Media Theory of the U.S. Mexico Underground, by Juan Llamas-Rodriguez	0
Book Review: Producing Feminism: Television Work in the Age of Women’s Liberation, by Jennifer S. Clark Producing Feminism: Television Work in the Age of Women’s Liberation, by ClarkJennifer S.Oakland	0
The Freedom to Televise: Regulating North American TV in the 20th Century	0
A Great Place: Sitcoms, Apartments, and New York City	0
A Commemoration of Memory: HBO’s “Band of Brothers Podcast,” Authenticity, and Fan-Based Intimate Publics	0
Comparing Populist Media: From Fox News to the Young Turks, From Cable to YouTube, From Right to Left	0
“Genre as Feminist Platform: Diagnosis, Anger, and Serial T.V.”	0
“Alex, DO NOT BACKPEDAL ON SANDY HOOK!”: Reactionary Fandom, Cancel Culture, and the Possibility of ‘Audience Capture’ on YouTube	0
Circumventing Virality: The Illegible Sensibilities of Vernacular Black Digital Culture	0
Boxed In: Pandemic TV as Intersectional Renegotiation of Feminist Attitudes Toward the Home	0
Electronics and Expertise: Constructing the Smart TV on the Retail Sales Floor	0
Beyond Gatekeeping: Web Series as Entrepreneurial Emancipation in the Contemporary Streaming Era	0
Gender and Genre in Hannah Gadsby’s Nanette	0
Liminality, Niche Television Programming, and the Adventure Drama Series	0
Person of Interest as Media Technology of Surveillance: A Cautionary Tale for the Future of the National Security State With Diegetic Big Data Surveillance, Algorithmic Secu	0
Dealing With Dissonance: The Appropriation of Temptation Island as a Dissonant Practice Within Media Repertoires	0
The “NextGen” of Subsumption: The Adoption of ATSC 3.0 by US Public Broadcasters	0
Book Review: Sports TV	0
Contradictions of Care in the Rhetoric of US Broadcast Policy, 1920 to 1970	0
Pacifying Class Anxiety: The Ideology of Polish Role Swap Reality Television	0
On Digital Reproductive Labor and the “Mother Commodity”	0
Building Power for Alternative Futures: Mapping an Entertainment Media Path Toward Abolition Democracy	0
Understanding Genre as Atmospheric Assemblage: The Case of Videogames	0
“Gay People Censored! Will You Stand for It?”: Conflicts, Controversies, and Cancellations on Canadian Community Television in the 1970s	0
Book Review: Media Industries in the Digital Age by Lotz and Havens and Work in the Digital Media and Entertainment Industries	0
“It’s Not Serving Snookie and Her Escort Friends Cheeseburgers”: Race, Class and Labor in Below Deck	0
“Domestic Feminism”: The Politics of Reproduction and Motherhood in Hulu’s The Handmaid’s Tale	0
Dream Job or Ordinary Work: Understandings of Creativity and Work in Creative Industries	0
Anticipation as Platform Power: The Temporal Structuring of Digital Everyday Life	0
Platforms Reshape Embeddedness? Platformization and Bilateral Embeddedness of the Chinese Audiovisual Industry	0
Between Escapism and Social Engagement: Ted Lasso and the Privileges of Comfort Viewing in 2020	0
The Speculative Labor of Screenwriters in Iran’s New Streaming Economy	0
Grotesque Prosperity: Liver King’s Hypermasculine Influencer Grift	0
From Feed to Flow: Watching Television on TikTok	0
Transmedial Texts on Participatory Digital Platforms: Contextualizing the Re-telecast of Ramayana Amidst Covid-19 Lockdown	0
Television Buyers as Institutional Cultural Intermediaries in Centralizing Alternative Media Flows	0
Betraying the Dream (Machine): NET, the FBI, and Regulating Public Television Content in the 1970s	0
Optimizing Looking and Buying on Instagram: Tracing the Platformization of Advertising and Retail on Mobile Social Media	0
Book Review: Chinese Creator Economies: Labor and Bilateral Creative Workers, by Lin Jian	0
Platforming the Joe Rogan Experience: Cancel Culture, Comedy, and Infrastructure	0
When Mainstream and Alternative Media Integrate: A Polysystem Approach to Media System Interactions	0
The Try Guys: Making Their Brand Through Direct Address and Cancellation With Feelings	0
Book Review: The Podcaster’s Dilemma: Decolonizing Podcasters in the Era of Surveillance Capitalism, by Nicholas L. Baham III & Nolan Higdon	0
“Let’s Go Make Some Videos!”: Post-Feminist Digital Media on Tween-Coms	0
Book Review: Social Media: The Convergence of Public and Personal Communication (Second Edition) , by Graham Meikle Social Media: The Convergence of Publ	0
Two Percent at the Picket Line: Media Coverage of U.S. Union Fights for Streaming Residuals	0
Netflix & Big Data: The Strategic Ambivalence of an Entertainment Company	0
Women Off-Screen: A Data-Driven Analysis of Gender Inequalities in Italian TV Serial Production (2000–2023)	0
Elective Affinities: Women’s Agency and Televisual Flows Between Modi’s India and Erdoğan’s Türkiye	0
Can Rick and Morty Save the Planet? Re-Politicizing Climate Change Through Humor and Animation	0
Streaming Feminism: Women-centered Net Dramas, Global Television Culture, and Feminist Textual Possibilities	0
The Ethical Cringe, or the Dated Film as Revelatory Genre	0
Streaming Production Cultures: Labor, Creativity, and Community	0
“Speak For Yourself” : Fox Sports 1, Reframing Sporting Conservatism, and “Sticking to Sports” in the Age of Trump	0
Journalistification, Transnationalism and Critique in Swedish Television’s Cultural Magazine Kobra (2001−2017)	0
Model Failure: Rewriting Asian American Affluence Through Reality Television	0
Disability Dates as Microgenre: 1990s Sitcoms and Backlash to the Americans with Disabilities Act	0
Not That Personal: A Qualitative Study of Personalization Practices on Six European Public Streaming Services	0
“Killing Demons is Cardio”: Participatory Culture and Parasocial Interaction in Online K-Pop Demon Hunters Discourse	0
Temporal Dispersions of Disgust: Or, Reconceiving Genre Through Direct-to-Video Horror	0
Reaction Media: Archeology of an Intermedium	0
A View from the Top (Dog): Intersections of Incarceration, Motherhood, and Trauma on Foxtel’s Wentworth	0
“‘As In Life, So in Drama’: COVID, the NHS and the ‘Very Special’ Return of Casualty ”	0
Under the Cover of Blackness: The Racialized Dimensions of Netflix’s Personalized Cover Art	0
The Fantasy of Do What You Love and Ludic Authoritarianism in the Videogame Industry	0
“Every Time I Move My Arm, it Costs the Cartoon Network 42 Bucks”: Remixing Limited Animation in Space Ghost: Coast to Coast	0
Where are the Women? Gendered Indian Digital Production Cultures Post #metoo	0
Streaming K-dramas and C-dramas: The Different Paths of Korean and Chinese Online Television Distribution Overseas	0
Getting NIL for Unpaid Labor: Self-Branding U.S. “Student-Athletes” in the Influencer Marketplace	0