Journal of Consumer Behaviour

Article	Citations
Issue Information	182
Issue Information	174
	141
	120
Correction to “Sustainability factors affecting caregivers' toy preferences: An evaluation of e‐commerce best sellers in Turkey ”	104
Does Augmented Reality Apps Trigger Loyalty Toward the Brand? A Myth or Reality: The Case of UK and UAE Consumers	88
Intrinsic motivation and its influence in eco shopping basket	76
The neural bases of sport fan reactions to teams: Evidence from a neuroimaging study	74
Neuromarketing in predicting voting behavior: A case of National elections in India	74
AI Beauty Filters, and Appearance Self‐Esteem: An Empirical Investigation	67
Decoding Emotional Signatures of Ethical Ads: An Analysis of Actor‐Viewer Synchrony	63
Motivating consumers for health and fitness: The role of app features	61
The Impact of Self‐Checkout Technology on Shopping Behavior in B2B Retail: Evidence From Point‐Of‐Sale Transaction Data	61
Building Relationships With the Empathetic Chatbots: The Effect of Chatbot Empathy on Consumer Well‐Being	58
Flip that coin: Barriers, barrier‐breakers, and full‐adoption of digital payment methods	58
Influencing optimistic bias: Moderating roles of perceived severity and proximity	56
Consumer fantasies, feelings, fun …, and death? How mortality salience invokes consumers' fantastical thoughts about luxury products	54
The Robot–Human Paradox: A Meta‐Analysis of Customer Service by Robots Versus Humans on Customer Experience	52
#sustainablefashion on Instagram: A content and network analysis of user‐generated posts	52
The Impact of Price Discrepancies Across Channels on Consumers' Choice Deferral: The Role of Lay Belief About Price Discrepancies and Anticipated Regret	51
Money Talks, Sustainability Whispers: The Power of Financial and Non‐Financial Nudges in Shaping Sustainable Delivery Choices	49
Developing trends in showrooming, webrooming, and omnichannel shopping behaviors: Performance analysis, conceptual mapping, and future directions	49
Influencer–Follower Interactions and Consumers' Behavioral Responses: A Multi‐Method Approach and Future Research Agenda	48
Construction, Validation, and Generalization of Digital Consumption Value Scale	47
Luxury in the Circular Economy	47

Compulsive shopping behavior and disvalues	43
Us and them! Consumer resistance as an act of antistate opposition in Iran	42
Do not put the blame on me: Asymmetric responses to service outcome with autonomous vehicles versus human agents	42
How to arrange assortments available in green alternatives: Displaying products by green attributes	42
Beyond the Spotlight: How Non‐Celebrity Streamers' Communication Styles and Product Types Drive Purchase Intent in Live Streaming Commerce	41
Artificial Intelligence and Consumer Financial Behavior: A Systematic Literature Review and Agenda for Future Research	41
What decides my purchase of non‐fungible tokens?	39
Wired to Win, Drained to Play: Investigating the Personality‐Fatigue Nexus in Gamers	39
Exploring the ‘Dark Side’ of AI‐Powered Digital Assistants: A Moderated Mediation Model of Antecedents and Outcomes of Perceived Creepiness	39
Does lead userness matter for electric vehicle adoption? An integrated perspective of social capital and domain‐specific innovativeness	38
Clustering and Measuring Consumption Emotions: Scale Development Through Text Mining and a Questionnaire Survey	38
Can augmented reality impact your self‐perceptions? The malleability of the self and brand relationships in augmented reality try‐on services	38
The anti‐consumption journey: Unplugging for improved well‐being	36
From Stimulus to Response: Understanding the Causes and Outcomes of Consumer Activism	36
3D versus 2D: Effects of the number of dimensions of product images on perceptions of product size	36
Using Augmented Reality to Strengthen Consumer/Brand Relationships: The Case of Luxury Brands	35
How Does Human‐ AI Co‐Creation Design Help Luxury Brands Win Consumers' Favor?	35
Understanding Augmented Reality Affordances for Travel Decision‐Making: A Mixed‐Method Study	35
Which Moments Matter Most? Investigating Boundary Conditions of the Effect of Specific Moments on Overall Evaluations of Customer Experiences	34
The complex relationship between creativity and consumer ethics depending on endemic corruption in emerging and developed countries	34
Is New Technology Worth It? Exploring Positive and Negative Effects When New Technology Meets Consumers	33
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Framing brand concept of vertical line extensions: The moderating role of believability	32
Moral Licensing in Luxury: Why Prosocial Brand Image Outshines Coolness in Cause‐Related Marketing	32
Does Ego Drive Consumers to Make Unaffordable Purchases? A Multi‐Experiment Design	32
Non‐compromise extreme effect: Attribute discriminability and preference for an extreme alternative	32
Personality ASPECTS : A Novel Psychographic Model and Scale Integrating Traits, Values, and Motives for Psychological Targeting	32
Drawn to the gloss: Examining the effect of product reflection on product aesthetics	31
Chatbot or Human? Rethinking Complaint Handling in Customer Service	30
The Effect of Visual Perspective on Consumer Viewing and Purchase Intention in Live Streaming	30
Sustainable Luxury: Understanding Consumer Responses to Purpose‐Driven Brand Strategies	30
The Effect of Color Versus Black‐and‐White Images on Charitable Behavior	30
How Can Religion Shape Pro‐Environmental Behavior in a Materialistic World? Contrasting Idealism With Realism Religious Epics	29
The mood effect in relation to impulsive online buying behavior	28
Virtual brand experience in digital reality advertising: Conceptualization and measurement	28
Children and adolescent consumer behavior: Insights from the life course paradigm	26
How does green consumers' self‐concept promote willingness to pay more? A sequential mediation effect of green product virtue and green perceived value	26
Customer perceived quality of life in provider value cocreation: The mediating role of customer value cocreation and the moderating role of customer emotions	26
Blockchain in Luxury Resale: The Impact of Blockchain Technology Through Regulatory Focus and Uncertainty Reduction Theories	25
Do the importance of influencer‐ and customer‐generated content on social media affect willingness to pay more for potential customers?	25
Who posts the advertisement: The influence of advertising authorship on in‐feed advertising effectiveness	25
Travel Recommendations of Tomorrow: Generative Artificial Intelligence and Travel Planning	25
Understanding the impact of artificial intelligence on the justice of charitable giving: The moderating role of trust and regulatory orientation	25
Exploring how consumer cooperatives might strategically incorporate social media to distribute wine	25
A shared‐transportation mobile app continuance model: The moderating effects of brand awareness	24
A world of counterfeits: Knowledge to decide	24
Issue Information	24
Measuring the bandwagon effect: Development of a generalized bandwagon luxury motivation scale	24
Consumer behavior in the metaverse	24
Engagement in Influencer Marketing: A Systematic Review of Key Drivers, Behaviors, and Future Research Directions	24

Reconciling the personalization–privacy paradox via DoctorBots: The roles of service robot acceptance model elements and technology anxiety	23
The power of influence: How social media influencers are shaping consumer decision making in the digital age	23
How consumers' economic and psychological vulnerabilities impact their consumption regulation during crisis	23
Issue Information	22
The effect of emotion type and similarity of experience on consumers' willingness to pay for cause‐related products: Construal level perspective	22
How do you happen to feel? The effect of certainty–uncertainty appraisals of incidental emotions on consumer affective forecasting error	22
Adaptive Pathways: Understanding Consumer Adaptive Behavior Toward Hyper‐Personalized Fashion Retailing in Emerging Markets	22
The influence of targeted digital advertising on consumers' purchase intention: Comparative analysis based on the perspective of ads content source	22
Impact of emotional appeal on non‐profit advertising: A neurophysiological analysis	22
The COVID‐19 threat and luxury advertising	22
A Multi‐Study Examination of Metaverse and Consumer Behaviour: A Systematic Literature Review and Research Agenda	21
Sharing luxury consumption on social media platforms: Motive inferences and downstream consequences	21
Social Commerce Purchase Intention: The Salience of Consumer‐To‐Consumer Interactions	21
Systematic Literature Reviews: Reflections, Recommendations, and Robustness Check	21
Relating social skills and social media use to consumer behavior: An investigation across the autism spectrum	21
The finitude of life—How mortality salience affects consumer behavior: A review	21
Augmented Reality in the Retail Outlet: Shaping the Retail Shopping Experience—A Cross‐Cultural Study	20
Shopping With a Price Comparison Browser Extension	20
Taking a tiny step back: The impact of planning on a bumpy goal pursuit	19
Choices of Virtue and Vice Products and Their Impact on Visual Attention: A Meta‐Analysis of Eye‐Tracking Food Research	19
Awe and guilt: Desirability and feasibility appeals in social media green campaigns	19
Dilemmas in New‐Age Mobile Internet Advertising of Sustainability Luxury: How Moral Blackmail Influences Willingness to Consume Sustainable Luxury Goods	19
The FOMO Effect: How AI Recommendations Drive Consumer Dependence and Weaken Brand‐Self Connection	19
Patterns of buyer behavior and brand metrics in a “high loyalty” category: Liquor	19
Not just apologizing: The impact of complaint handling on sustained participation behavior in live‐streaming shopping	19
Consumers' transport and mobility decisions	19
Consumer Response to the Use of AI in Value Co‐Creation in Online Communities—The Case of Nexus Mods	19
More space needed: Social disconnectedness predicts the aversion to crowdedness	19
Novel Colors in Packaging: Boosting Consumers Learning Through Greater Expectation Violation	18
Why Female Virtual Conversational Agents Exhibit Greater Social Presence: Insights From the Stereotype Content Model	18
Changing Nature of Consumer Values Toward Negative Word of Mouth: Voice and Risk Avoidance as Moderators	18
The Moderating Role of Money Attitudes in the Relationship Between Personality Traits and Early Pension Withdrawal	18
The effect of shopping channel (online vs. offline) on message framing of naturalness	18
Smile or Not Smile: The Effect of Virtual Influencers' Emotional Expression on Brand Authenticity, Purchase Intention and Follow Intention	18
Financial well‐being: An integrated framework, operationalization, and future research agenda	18
Millennials' brand legitimacy judgements amid a global crisis: A deeply rooted affair	18
Consumer minimalism for sustainability: Exploring the determinants of rental consumption intention	18
Neuromarketing and consumer behavior: A bibliometric analysis	18
The Time‐Varying Effects of Online Brand Communities and Their Content Sharing on Digital Goods Sampling	18
Effects of dispositional greed and need for cognition on consumer judgments of cryptocurrency and stocks	17
The interplay between perceived busyness and power distance belief on subjective social status: Consequences for consumer preferences for material versus experiential purchases	17
I Know I Am Ugly, but Please Listen to My Story First: An Examination of How Storytelling Can Impact Consumers' Valuation of Unattractive Produce	17
Trade‐Offs Between Depth and Frequency: The Impact of Matching Discount Adjustments With Product Type on Consumers' Purchase Intention	17
Mental Health Consumption: Tracing the Past and Preparing for the Future in a Digital Age	17
An exploratory study of consumer switching behavior in platform businesses: A mixed methods approach	17
How commuting time influences hedonic consumption: The role of perceived stress	17
Believing in change: The role of implicit theory on consumer's perception of the brand's corporate social responsibility message	17
Commercial value of panic buying and its marketing implications	17
Consumer Behavior's Evolution, Emergence, and Future in the AI Age Through the Lens of MR, VR, XR, Metaverse, and Robotics	17
Should a luxury Brand's Chatbot use emoticons? Impact on brand status	17
An analysis of sustainable consumption practices through the role of the consumer behavior in the circular economy	17
Revisiting the elaboration likelihood model in the context of a virtual influencer: A comparison between high‐ and low‐involvement products	17
A cross‐cultural study on online reviews and decision making: An eye‐tracking approach	16
When excessive service turns bad: Service alignment for transaction‐specific needs	16
Consumer response journey following a product‐harm crisis: The role of online brand communities	16
The mood effect: How mood, disclosure language and ad skepticism influence the effectiveness of native advertising	16
Made to escape: How the neoliberal rationality changed consumer escape	16
Beyond Sustainability Narratives: Exploring Generation Z's Shopping Motivations in Vintage Fashion	16
Are Consumers Willing to Disclose Information to AI ‐Based Chatbot? The Roles of Anthropomorphism and Regulatory Focus	16
I Buy What I Smell: Extended Typology of Situational Memory	16
Social media marketing content strategy: A comprehensive framework and empirically supported guidelines for brand posts on Facebook pages	16
Mitigating Identity Threats Posed by Artificial Intelligence: The Role of Perceived AI Relatedness	15
Looking for negativity! How review sentiment and review subjectivity form review helpfulness across cultures	15
Love it or hate it? Deconstructing consumers' attitudes towards AI enabled voice shopping	15
Inclusive or Inauthentic? Consumer Scepticism Towards LGBTQ ‐Themed Cause‐Related Marketing	15
Exploring the New Frontiers of Immersive Service Experiences: Role of Competence and Warmth in the Metaverse Environment	15
The effects of size referents in user‐generated photos on online review helpfulness	15
From Body Positivity and Beyond: Investigating Affective Aesthetic Atmospheres of Influencers	15
Affinity to mnemonic features of social media: Antecedent and consequences	15
So curious that I want to buy it: The positive effect of queue wait on consumers' purchase intentions	15
The Effect of Companies' Communication About Blockchain Adoption on Consumer Purchase Intention	15
Cognitive engagement with AI‐enabled technologies and value creation in healthcare	15
Something Smells Fishy: How Sales Assistant Types and Suspicion Influence Perceived Message Credibility	15
Determinants of the purchase intention of non‐fungible token collectibles	15
The Political Psychology Behind Consumer Decisions: The Complex Relationship Between Political Ideology and Political Consumerism	15
No one is an island: The influence of social crowding on prosocial intentions	15
Trading NFTs Better: How Transaction History Influences Consumers' Value Perception of NFTs	15
The effect of autonomous sensory meridian response ( ASMR ) messages on consumer brand perceptions and intentions	14
When Gain/Loss Framing Exerts Its Effects and How: Examining the Roles of Risk Perceptions, Anticipated Regret, and Anxiety	14
The Impact of Corporate Communication on Consumer Psychology and Product Choice	14

Visual complexity in product design: How does the degree of elaborateness of the front‐pack image impact consumers' responses?	14
Effects of Brand Anthropomorphism on Green Purchase Intentions: The Moderating Roles of Advertising Appeals and Consumer Relationship Orientation	14
The Role of Emotions and Imagery in Financial Decision‐Making: A Comparative Analysis of Neuromarketing and Self‐Report Data	14
How generative AI is (will) change consumer behaviour: Postulating the potential impact and implications for research, practice, and policy	14
Customer Rage: Systematic Literature Review and Future Research Agenda	14
Synaptic Endorsement: Centering Customer Well‐Being in a World Where Celebrity Endorsements Are Taken to the Next Level	13
Navigating consumption streams: Toward a utilitarian–hedonic perspective on subscription box customer journeys	13
Value co‐creation and customer retention in services: Identifying a relevant moderator and mediator	13
Issue Information	13
Is no feedback perceived as a risk in online reviews?	13
How Come They Know? The Effects of Social Comparison on Value Consciousness and Price Mavenism	13
The “healthy = (un)tasty” intuition concerning colour in organic wine labels	13
Uncovering Generation Z (Gen Z) Shoppers' Expectations in Luxury Immersive Virtual Reality ( IVR ) In‐Store Experience: The Role of Sustainability	13
Innovative behavior of consumers	13
From individual to household decision‐making: A practical perspective on the base of the pyramid consumer	13
From Search Rankings to Synthesised Answers: Propositions for Consumer Behaviour in the Age of Generative AI Search	13
The Manner Is the Matter: How the Chatbot Communication Style and Consumers' Regulatory Focus Shape Purchase Intention	13
Peer‐to‐peer community on social media: An exploratory cross‐cultural study	13
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