Journal of Consumer Behaviour

Article	Citations
Issue Information	147
The Impact of Price Discrepancies Across Channels on Consumers' Choice Deferral: The Role of Lay Belief About Price Discrepancies and Anticipated Regret	142
Issue Information	141
	116
Influencer–Follower Interactions and Consumers' Behavioral Responses: A Multi‐Method Approach and Future Research Agenda	112
Neuromarketing in predicting voting behavior: A case of National elections in India	83
	73
Correction to “Sustainability factors affecting caregivers' toy preferences: An evaluation of e‐commerce best sellers in Turkey”	68
Intrinsic motivation and its influence in eco shopping basket	67
The Robot–Human Paradox: A Meta‐Analysis of Customer Service by Robots Versus Humans on Customer Experience	61
Influencing optimistic bias: Moderating roles of perceived severity and proximity	56
The role of consumer mindsets to reduce health‐related stress	54
Consumer fantasies, feelings, fun …, and death? How mortality salience invokes consumers' fantastical thoughts about luxury products	50
The neural bases of sport fan reactions to teams: Evidence from a neuroimaging study	49
Flip that coin: Barriers, barrier‐breakers, and full‐adoption of digital payment methods	49
Developing trends in showrooming, webrooming, and omnichannel shopping behaviors: Performance analysis, conceptual mapping, and future directions	47
#sustainablefashion on Instagram: A content and network analysis of user‐generated posts	46
Does Augmented Reality Apps Trigger Loyalty Toward the Brand? A Myth or Reality: The Case of UK and UAE Consumers	45
Compulsive shopping behavior and disvalues	43
Motivating consumers for health and fitness: The role of app features	43
Luxury in the Circular Economy	43
Clustering and Measuring Consumption Emotions: Scale Development Through Text Mining and a Questionnaire Survey	43
Which Moments Matter Most? Investigating Boundary Conditions of the Effect of Specific Moments on Overall Evaluations of Customer Experiences	42
Us and them! Consumer resistance as an act of antistate opposition in Iran	40
How Does Human‐ AI Co‐Creation Design Help Luxury Brands Win Consumers' Favor?	39

The anti‐consumption journey: Unplugging for improved well‐being	39
How to arrange assortments available in green alternatives: Displaying products by green attributes	39
Using Augmented Reality to Strengthen Consumer/Brand Relationships: The Case of Luxury Brands	38
Do not put the blame on me: Asymmetric responses to service outcome with autonomous vehicles versus human agents	37
3D versus 2D: Effects of the number of dimensions of product images on perceptions of product size	37
Does lead userness matter for electric vehicle adoption? An integrated perspective of social capital and domain‐specific innovativeness	37
From Stimulus to Response: Understanding the Causes and Outcomes of Consumer Activism	37
Artificial Intelligence and Consumer Financial Behavior: A Systematic Literature Review and Agenda for Future Research	36
Effect of online social media marketing efforts on customer response	36
Can augmented reality impact your self‐perceptions? The malleability of the self and brand relationships in augmented reality try‐on services	34
Construction, Validation, and Generalization of Digital Consumption Value Scale	34
What decides my purchase of non‐fungible tokens?	34
To taste not to waste: Can exposure to TV cooking shows cultivate food waste reduction?	33
Children and adolescent consumer behavior: Insights from the life course paradigm	32
Framing brand concept of vertical line extensions: The moderating role of believability	32
Exploring the ‘Dark Side’ of AI‐Powered Digital Assistants: A Moderated Mediation Model of Antecedents and Outcomes of Perceived Creepiness	32
Exploring how consumer cooperatives might strategically incorporate social media to distribute wine	31
The complex relationship between creativity and consumer ethics depending on endemic corruption in emerging and developed countries	31
	31
Drawn to the gloss: Examining the effect of product reflection on product aesthetics	30
Is New Technology Worth It? Exploring Positive and Negative Effects When New Technology Meets Consumers	30
Understanding the impact of artificial intelligence on the justice of charitable giving: The moderating role of trust and regulatory orientation	29
Virtual brand experience in digital reality advertising: Conceptualization and measurement	29
Non‐compromise extreme effect: Attribute discriminability and preference for an extreme alternative	28
How does green consumers' self‐concept promote willingness to pay more? A sequential mediation effect of green product virtue and green perceived value	27
Do the importance of influencer‐ and customer‐generated content on social media affect willingness to pay more for potential customers?	27
Who posts the advertisement: The influence of advertising authorship on in‐feed advertising effectiveness	27
Toward a unified theory of technology continuance: Effects of conscious versus unconscious factors	27
The mood effect in relation to impulsive online buying behavior	27
How Can Religion Shape Pro‐Environmental Behavior in a Materialistic World? Contrasting Idealism With Realism Religious Epics	26
Personality ASPECTS : A Novel Psychographic Model and Scale Integrating Traits, Values, and Motives for Psychological Targeting	26
The Effect of Visual Perspective on Consumer Viewing and Purchase Intention in Live Streaming	26
Customer perceived quality of life in provider value cocreation: The mediating role of customer value cocreation and the moderating role of customer emotions	25
Sharing on platforms: Reducing perceived risk for peer‐to‐peer platform consumers through trust‐building and regulation	25
Issue Information	24
A world of counterfeits: Knowledge to decide	24
A shared‐transportation mobile app continuance model: The moderating effects of brand awareness	23
Engagement in Influencer Marketing: A Systematic Review of Key Drivers, Behaviors, and Future Research Directions	23
Measuring the bandwagon effect: Development of a generalized bandwagon luxury motivation scale	23
How do possessiveness, nongenerosity and envy in young female consumers convert into shopping addiction?	23
Fashion, consumer markets, and democratization	23
How consumers' economic and psychological vulnerabilities impact their consumption regulation during crisis	23
Reconciling the personalization–privacy paradox via DoctorBots: The roles of service robot acceptance model elements and technology anxiety	22
Consumer behavior in the metaverse	22
Blockchain in Luxury Resale: The Impact of Blockchain Technology Through Regulatory Focus and Uncertainty Reduction Theories	22
How does addiction of fast‐food turn into anti‐consumption of fast‐food? The mediating role of health concerns	22
The power of influence: How social media influencers are shaping consumer decision making in the digital age	22
Impact of emotional appeal on non‐profit advertising: A neurophysiological analysis	21
The effect of emotion type and similarity of experience on consumers' willingness to pay for cause‐related products: Construal level perspective	21
How do you happen to feel? The effect of certainty–uncertainty appraisals of incidental emotions on consumer affective forecasting error	21

Issue Information	21
The finitude of life—How mortality salience affects consumer behavior: A review	20
The COVID‐19 threat and luxury advertising	19
Sharing luxury consumption on social media platforms: Motive inferences and downstream consequences	19
Adaptive Pathways: Understanding Consumer Adaptive Behavior Toward Hyper‐Personalized Fashion Retailing in Emerging Markets	19
The influence of targeted digital advertising on consumers' purchase intention: Comparative analysis based on the perspective of ads content source	19
Consumers' transport and mobility decisions	18
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Shopping With a Price Comparison Browser Extension	18
Understanding high‐involvement product purchase through an innovative machine learning approach: A case of housing type choice	18
Sincere or exciting? Brand personality and argument quality on brand attitude	18
Issue Information	18
Systematic Literature Reviews: Reflections, Recommendations, and Robustness Check	18
Patterns of buyer behavior and brand metrics in a “high loyalty” category: Liquor	17
Taking a tiny step back: The impact of planning on a bumpy goal pursuit	17
Choices of Virtue and Vice Products and Their Impact on Visual Attention: A Meta‐Analysis of Eye‐Tracking Food Research	17
Perfectionism paradox: Perfectionistic concerns (not perfectionistic strivings) affect the relationship between perceived risk and choice	17
More space needed: Social disconnectedness predicts the aversion to crowdedness	17
Changing Nature of Consumer Values Toward Negative Word of Mouth: Voice and Risk Avoidance as Moderators	17
Consumer Response to the Use of AI in Value Co‐Creation in Online Communities—The Case of Nexus Mods	17
Relating social skills and social media use to consumer behavior: An investigation across the autism spectrum	17
From car use reduction to ride‐sharing: The relevance of moral and environmental identity	17
Why Female Virtual Conversational Agents Exhibit Greater Social Presence: Insights From the Stereotype Content Model	16
Not just apologizing: The impact of complaint handling on sustained participation behavior in live‐streaming shopping	16
Social Commerce Purchase Intention: The Salience of Consumer‐To‐Consumer Interactions	16
Shaping customer brand loyalty during the pandemic: The role of brand credibility, value congruence, experience, identification, and engagement	16
Neuromarketing and consumer behavior: A bibliometric analysis	16
Financial well‐being: An integrated framework, operationalization, and future research agenda	15
Consumer reactions to pay‐what‐you‐want and name‐your‐own‐price mechanisms	15
The development of reputational capital – How social media influencers differ from traditional celebrities	15
Augmented Reality in the Retail Outlet: Shaping the Retail Shopping Experience—A Cross‐Cultural Study	15
Awe and guilt: Desirability and feasibility appeals in social media green campaigns	15
Consumer minimalism for sustainability: Exploring the determinants of rental consumption intention	15
Smile or Not Smile: The Effect of Virtual Influencers' Emotional Expression on Brand Authenticity, Purchase Intention and Follow Intention	15
Millennials' brand legitimacy judgements amid a global crisis: A deeply rooted affair	14
Revisiting the elaboration likelihood model in the context of a virtual influencer: A comparison between high‐ and low‐involvement products	14
Believing in change: The role of implicit theory on consumer's perception of the brand's corporate social responsibility message	14
An exploratory study of consumer switching behavior in platform businesses: A mixed methods approach	14
The same only different? How a pandemic shapes consumer organic food purchasing	14
Not so bad after all: How format influences review writers' post‐review evaluations	14
Novel Colors in Packaging: Boosting Consumers Learning Through Greater Expectation Violation	14
The effect of shopping channel (online vs. offline) on message framing of naturalness	14
Mental Health Consumption: Tracing the Past and Preparing for the Future in a Digital Age	13
Effects of dispositional greed and need for cognition on consumer judgments of cryptocurrency and stocks	13
Trade‐Offs Between Depth and Frequency: The Impact of Matching Discount Adjustments With Product Type on Consumers' Purchase Intention	13
Made to escape: How the neoliberal rationality changed consumer escape	13
Sweepstakes or contests: The effect of uncertainty type on consumption behavior	13
The interplay between perceived busyness and power distance belief on subjective social status: Consequences for consumer preferences for material versus experiential purchases	13
Should a luxury Brand's Chatbot use emoticons? Impact on brand status	13
Beyond Sustainability Narratives: Exploring Generation Z's Shopping Motivations in Vintage Fashion	13
Commercial value of panic buying and its marketing implications	13
A cross‐cultural study on online reviews and decision making: An eye‐tracking approach	13
Something Smells Fishy: How Sales Assistant Types and Suspicion Influence Perceived Message Credibility	13
How commuting time influences hedonic consumption: The role of perceived stress	13
I Know I Am Ugly, but Please Listen to My Story First: An Examination of How Storytelling Can Impact Consumers' Valuation of Unattractive Produce	13
An analysis of sustainable consumption practices through the role of the consumer behavior in the circular economy	13
The paradoxical role of relationship quality on consumer privacy: Its effects on relinquishing and safeguarding information	13
Are Consumers Willing to Disclose Information to AI ‐Based Chatbot? The Roles of Anthropomorphism and Regulatory Focus	13
Consumer Behavior's Evolution, Emergence, and Future in the AI Age Through the Lens of MR, VR, XR, Metaverse, and Robotics	13
Consumer response journey following a product‐harm crisis: The role of online brand communities	12
The mood effect: How mood, disclosure language and ad skepticism influence the effectiveness of native advertising	12
Mitigating Identity Threats Posed by Artificial Intelligence: The Role of Perceived AI Relatedness	12
Letter to the editor: Rebuilding consumer trust through social interactions	12
The effect of autonomous sensory meridian response (ASMR) messages on consumer brand perceptions and intentions	12
When excessive service turns bad: Service alignment for transaction‐specific needs	12
Social media marketing content strategy: A comprehensive framework and empirically supported guidelines for brand posts on Facebook pages	12
The Role of Emotions and Imagery in Financial Decision‐Making: A Comparative Analysis of Neuromarketing and Self‐Report Data	12
Affinity to mnemonic features of social media: Antecedent and consequences	12
Love it or hate it? Deconstructing consumers' attitudes towards AI enabled voice shopping	12
Looking for negativity! How review sentiment and review subjectivity form review helpfulness across cultures	12
Effects of Brand Anthropomorphism on Green Purchase Intentions: The Moderating Roles of Advertising Appeals and Consumer Relationship Orientation	12
The Impact of Corporate Communication on Consumer Psychology and Product Choice	12
The effects of size referents in user‐generated photos on online review helpfulness	12
From Body Positivity and Beyond: Investigating Affective Aesthetic Atmospheres of Influencers	11
Determinants of the purchase intention of non‐fungible token collectibles	11
Impact of brands' Facebook page characteristics and followers' comments on trust building and purchase intention: Alternative attractiveness as moderator	11
Innovative behavior of consumers	11
Peer‐to‐peer community on social media: An exploratory cross‐cultural study	11
No one is an island: The influence of social crowding on prosocial intentions	11
Visual complexity in product design: How does the degree of elaborateness of the front‐pack image impact consumers' responses?	11

Cognitive engagement with AI‐enabled technologies and value creation in healthcare	11
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How Come They Know? The Effects of Social Comparison on Value Consciousness and Price Mavenism	11
So curious that I want to buy it: The positive effect of queue wait on consumers' purchase intentions	11
Impact ofCOVID‐19 pandemic on household financial decisions: A consumer vulnerability perspective	11
When Gain/Loss Framing Exerts Its Effects and How: Examining the Roles of Risk Perceptions, Anticipated Regret, and Anxiety	11
Synaptic Endorsement: Centering Customer Well‐Being in a World Where Celebrity Endorsements Are Taken to the Next Level	11
Is no feedback perceived as a risk in online reviews?	11
How generative AI is (will) change consumer behaviour: Postulating the potential impact and implications for research, practice, and policy	11