OOIR: Observatory of International Research

Papers

(The TQCC of Journal of Consumer Behaviour is 9. The table below lists those papers that are above that threshold based on CrossRef citation counts [max. 250 papers]. The publications cover those that have been published in the past four years, i.e., from 2021-05-01 to 2025-05-01.)

Article	Citations
Using the Dirichlet model to predict how fashion brands compete and grow on eBay	114
Issue Information	112
Contribution of concept recall to brand loyalty: An empirical analysis of design and performance	94
Influencing optimistic bias: Moderating roles of perceived severity and proximity	94
	83
Flip that coin: Barriers, barrier‐breakers, and full‐adoption of digital payment methods	68
The role of consumer mindsets to reduce health‐related stress	66
The neural bases of sport fan reactions to teams: Evidence from a neuroimaging study	56
	49
Nested relationships in pro‐environmental purchasing: A moderated mediation model	49
Does Augmented Reality Apps Trigger Loyalty Toward the Brand? A Myth or Reality: The Case of UK and UAE Consumers	46
Consumer fantasies, feelings, fun …, and death? How mortality salience invokes consumers' fantastical thoughts about luxury products	45
Developing trends in showrooming, webrooming, and omnichannel shopping behaviors: Performance analysis, conceptual mapping, and future directions	42
Motivating consumers for health and fitness: The role of app features	41
Neuromarketing in predicting voting behavior: A case of National elections in India	39
How does a brand's psychological distance in an advergame influence brand memory of the consumers?	38
Intrinsic motivation and its influence in eco shopping basket	37
The Robot–Human Paradox: A Meta‐Analysis of Customer Service by Robots Versus Humans on Customer Experience	35
Us and them! Consumer resistance as an act of antistate opposition in Iran	34
How to arrange assortments available in green alternatives: Displaying products by green attributes	34
#sustainablefashion on Instagram: A content and network analysis of user‐generated posts	34
To taste not to waste: Can exposure to TV cooking shows cultivate food waste reduction?	33
Do not put the blame on me: Asymmetric responses to service outcome with autonomous vehicles versus human agents	32
Fight or flight: Can marketing tools help consumers cope with self‐discrepancies and social identity threat?	32
3D versus 2D: Effects of the number of dimensions of product images on perceptions of product size	31

Using Augmented Reality to Strengthen Consumer/Brand Relationships: The Case of Luxury Brands	31
Effect of online social media marketing efforts on customer response	31
Compulsive shopping behavior and disvalues	31
The anti‐consumption journey: Unplugging for improved well‐being	30
Artificial Intelligence and Consumer Financial Behavior: A Systematic Literature Review and Agenda for Future Research	30
Clustering and Measuring Consumption Emotions: Scale Development Through Text Mining and a Questionnaire Survey	28
What decides my purchase of non‐fungible tokens?	28
Exploring the ‘Dark Side’ of AI‐Powered Digital Assistants: A Moderated Mediation Model of Antecedents and Outcomes of Perceived Creepiness	27
From Stimulus to Response: Understanding the Causes and Outcomes of Consumer Activism	27
Which Moments Matter Most? Investigating Boundary Conditions of the Effect of Specific Moments on Overall Evaluations of Customer Experiences	26
Does lead userness matter for electric vehicle adoption? An integrated perspective of social capital and domain‐specific innovativeness	25
Can augmented reality impact your self‐perceptions? The malleability of the self and brand relationships in augmented reality try‐on services	25
Non‐compromise extreme effect: Attribute discriminability and preference for an extreme alternative	25
Luxury in the Circular Economy	25
Who posts the advertisement: The influence of advertising authorship on in‐feed advertising effectiveness	24
Framing brand concept of vertical line extensions: The moderating role of believability	24
	24
The mood effect in relation to impulsive online buying behavior	23
Do the importance of influencer‐ and customer‐generated content on social media affect willingness to pay more for potential customers?	23
Social identities in consumer‐brand relationship: The case of the Hijab‐wearing Barbie doll in the United States	23
How Can Religion Shape Pro‐Environmental Behavior in a Materialistic World? Contrasting Idealism With Realism Religious Epics	22
The complex relationship between creativity and consumer ethics depending on endemic corruption in emerging and developed countries	22
Children and adolescent consumer behavior: Insights from the life course paradigm	22
Drawn to the gloss: Examining the effect of product reflection on product aesthetics	22
Virtual brand experience in digital reality advertising: Conceptualization and measurement	22
Sharing on platforms: Reducing perceived risk for peer‐to‐peer platform consumers through trust‐building and regulation	22
Understanding the impact of artificial intelligence on the justice of charitable giving: The moderating role of trust and regulatory orientation	22
Exploring how consumer cooperatives might strategically incorporate social media to distribute wine	22
Customer perceived quality of life in provider value cocreation: The mediating role of customer value cocreation and the moderating role of customer emotions	22
Toward an agency and reactance theory of crowding: Insights from COVID‐19 and the tourism industry	21
Toward a unified theory of technology continuance: Effects of conscious versus unconscious factors	21
	21
How does green consumers' self‐concept promote willingness to pay more? A sequential mediation effect of green product virtue and green perceived value	21
Issue Information	20
A world of counterfeits: Knowledge to decide	20
Fashion, consumer markets, and democratization	19
How consumers' economic and psychological vulnerabilities impact their consumption regulation during crisis	19
Blockchain in Luxury Resale: The Impact of Blockchain Technology Through Regulatory Focus and Uncertainty Reduction Theories	19
How do possessiveness, nongenerosity and envy in young female consumers convert into shopping addiction?	19
How does addiction of fast‐food turn into anti‐consumption of fast‐food? The mediating role of health concerns	19
Engagement in Influencer Marketing: A Systematic Review of Key Drivers, Behaviors, and Future Research Directions	19
Measuring the bandwagon effect: Development of a generalized bandwagon luxury motivation scale	18
Consumer behavior in the metaverse	18
A shared‐transportation mobile app continuance model: The moderating effects of brand awareness	18
The power of influence: How social media influencers are shaping consumer decision making in the digital age	18
Reconciling the personalization–privacy paradox via DoctorBots: The roles of service robot acceptance model elements and technology anxiety	18
The COVID‐19 threat and luxury advertising	17
Sharing luxury consumption on social media platforms: Motive inferences and downstream consequences	17
How do you happen to feel? The effect of certainty–uncertainty appraisals of incidental emotions on consumer affective forecasting error	17
The influence of targeted digital advertising on consumers' purchase intention: Comparative analysis based on the perspective of ads content source	17

Issue Information	17
The finitude of life—How mortality salience affects consumer behavior: A review	16
Impact of emotional appeal on non‐profit advertising: A neurophysiological analysis	16
The effect of emotion type and similarity of experience on consumers' willingness to pay for cause‐related products: Construal level perspective	16
I give a dime if you do, too! The influence of descriptive norms on perceived impact, personal involvement, and monetary donation intentions	16
Understanding high‐involvement product purchase through an innovative machine learning approach: A case of housing type choice	16
Systematic Literature Reviews: Reflections, Recommendations, and Robustness Check	16
More space needed: Social disconnectedness predicts the aversion to crowdedness	15
Relating social skills and social media use to consumer behavior: An investigation across the autism spectrum	15
Smile or Not Smile: The Effect of Virtual Influencers' Emotional Expression on Brand Authenticity, Purchase Intention and Follow Intention	15
Financial well‐being: An integrated framework, operationalization, and future research agenda	15
The nature of peer‐initiated brand communities on social media platforms	15
Augmented Reality in the Retail Outlet: Shaping the Retail Shopping Experience—A Cross‐Cultural Study	15
Consumers' transport and mobility decisions	15
Issue Information	15
	15
Changing Nature of Consumer Values Toward Negative Word of Mouth: Voice and Risk Avoidance as Moderators	14
Sincere or exciting? Brand personality and argument quality on brand attitude	14
Taking a tiny step back: The impact of planning on a bumpy goal pursuit	14
Perfectionism paradox: Perfectionistic concerns (not perfectionistic strivings) affect the relationship between perceived risk and choice	14
Why Female Virtual Conversational Agents Exhibit Greater Social Presence: Insights From the Stereotype Content Model	14
Consumer minimalism for sustainability: Exploring the determinants of rental consumption intention	13
Awe and guilt: Desirability and feasibility appeals in social media green campaigns	13
The development of reputational capital – How social media influencers differ from traditional celebrities	13
Neuromarketing and consumer behavior: A bibliometric analysis	13
From car use reduction to ride‐sharing: The relevance of moral and environmental identity	12
Not so bad after all: How format influences review writers' post‐review evaluations	12
When physical closeness induces psychological distance: The effects of psychological ownership and contagion threat on social connectedness	12
Patterns of buyer behavior and brand metrics in a “high loyalty” category: Liquor	12
Shaping customer brand loyalty during the pandemic: The role of brand credibility, value congruence, experience, identification, and engagement	12
Not just apologizing: The impact of complaint handling on sustained participation behavior in live‐streaming shopping	12
Novel Colors in Packaging: Boosting Consumers Learning Through Greater Expectation Violation	12
Social Commerce Purchase Intention: The Salience of Consumer‐To‐Consumer Interactions	12
An exploratory study of consumer switching behavior in platform businesses: A mixed methods approach	11
Customer retention: Exploring the effects of relationship layers and perceived indifference	11
Millennials' brand legitimacy judgements amid a global crisis: A deeply rooted affair	11
I Know I Am Ugly, but Please Listen to My Story First: An Examination of How Storytelling Can Impact Consumers' Valuation of Unattractive Produce	11
The same only different? How a pandemic shapes consumer organic food purchasing	11
Effects of dispositional greed and need for cognition on consumer judgments of cryptocurrency and stocks	10
Believing in change: The role of implicit theory on consumer's perception of the brand's corporate social responsibility message	10
The effect of shopping channel (online vs. offline) on message framing of naturalness	10
An analysis of sustainable consumption practices through the role of the consumer behavior in the circular economy	10
Made to escape: How the neoliberal rationality changed consumer escape	10
Commercial value of panic buying and its marketing implications	10
Revisiting the elaboration likelihood model in the context of a virtual influencer: A comparison between high‐ and low‐involvement products	10
How commuting time influences hedonic consumption: The role of perceived stress	10
Should a luxury Brand's Chatbot use emoticons? Impact on brand status	10
A cross‐cultural study on online reviews and decision making: An eye‐tracking approach	10
The paradoxical role of relationship quality on consumer privacy: Its effects on relinquishing and safeguarding information	10
The mood effect: How mood, disclosure language and ad skepticism influence the effectiveness of native advertising	10
Consumer reactions to pay‐what‐you‐want and name‐your‐own‐price mechanisms	10
Consumer Behavior's Evolution, Emergence, and Future in the AI Age Through the Lens of MR, VR, XR, Metaverse, and Robotics	10
The interplay between perceived busyness and power distance belief on subjective social status: Consequences for consumer preferences for material versus experiential purchases	10
Looking for negativity! How review sentiment and review subjectivity form review helpfulness across cultures	10
Sweepstakes or contests: The effect of uncertainty type on consumption behavior	10
Honouring Gerald Goodhardt (1930–2020)	10
The effect of autonomous sensory meridian response (ASMR) messages on consumer brand perceptions and intentions	9
Impact ofCOVID‐19 pandemic on household financial decisions: A consumer vulnerability perspective	9
When excessive service turns bad: Service alignment for transaction‐specific needs	9
Value‐based adoption of augmented reality: A study on the influence on online purchase intention in retail	9
The effects of size referents in user‐generated photos on online review helpfulness	9
From Body Positivity and Beyond: Investigating Affective Aesthetic Atmospheres of Influencers	9
So curious that I want to buy it: The positive effect of queue wait on consumers' purchase intentions	9
Dirichlet implications for portfolio management	9
How persistent are duplication of purchase partitions?	9
An examination of personality traits as predictors of electronic word‐of‐mouth diffusion in social networking sites	9
Consumer response journey following a product‐harm crisis: The role of online brand communities	9
Visual complexity in product design: How does the degree of elaborateness of the front‐pack image impact consumers' responses?	9
Affinity to mnemonic features of social media: Antecedent and consequences	9
The Impact of Corporate Communication on Consumer Psychology and Product Choice	9
Digital media consumption: Using metrics, patterns and dashboards to enhance data‐driven decision‐making	9
Love it or hate it? Deconstructing consumers' attitudes towards AI enabled voice shopping	9
Social media marketing content strategy: A comprehensive framework and empirically supported guidelines for brand posts on Facebook pages	9
No one is an island: The influence of social crowding on prosocial intentions	9
Letter to the editor: Rebuilding consumer trust through social interactions	9
How generative AI is (will) change consumer behaviour: Postulating the potential impact and implications for research, practice, and policy	9