Journal of Consumer Behaviour

Article	Citations
Issue Information	132
	126
Flip that coin: Barriers, barrier‐breakers, and full‐adoption of digital payment methods	124
Intrinsic motivation and its influence in eco shopping basket	105
Influencing optimistic bias: Moderating roles of perceived severity and proximity	97
Consumer fantasies, feelings, fun …, and death? How mortality salience invokes consumers' fantastical thoughts about luxury products	65
Does Augmented Reality Apps Trigger Loyalty Toward the Brand? A Myth or Reality: The Case of UK and UAE Consumers	60
The Impact of Price Discrepancies Across Channels on Consumers' Choice Deferral: The Role of Lay Belief About Price Discrepancies and Anticipated Regret	60
Correction to “Sustainability factors affecting caregivers' toy preferences: An evaluation of e‐commerce best sellers in Turkey”	59
Issue Information	59
Neuromarketing in predicting voting behavior: A case of National elections in India	49
Using the Dirichlet model to predict how fashion brands compete and grow on eBay	47
The neural bases of sport fan reactions to teams: Evidence from a neuroimaging study	46
The Robot–Human Paradox: A Meta‐Analysis of Customer Service by Robots Versus Humans on Customer Experience	44
	44
Developing trends in showrooming, webrooming, and omnichannel shopping behaviors: Performance analysis, conceptual mapping, and future directions	42
#sustainablefashion on Instagram: A content and network analysis of user‐generated posts	42
The role of consumer mindsets to reduce health‐related stress	39
Which Moments Matter Most? Investigating Boundary Conditions of the Effect of Specific Moments on Overall Evaluations of Customer Experiences	39
Motivating consumers for health and fitness: The role of app features	39
3D versus 2D: Effects of the number of dimensions of product images on perceptions of product size	38
Us and them! Consumer resistance as an act of antistate opposition in Iran	36
To taste not to waste: Can exposure to TV cooking shows cultivate food waste reduction?	34
Do not put the blame on me: Asymmetric responses to service outcome with autonomous vehicles versus human agents	34
Clustering and Measuring Consumption Emotions: Scale Development Through Text Mining and a Questionnaire Survey	34

Using Augmented Reality to Strengthen Consumer/Brand Relationships: The Case of Luxury Brands	34
Can augmented reality impact your self‐perceptions? The malleability of the self and brand relationships in augmented reality try‐on services	34
Artificial Intelligence and Consumer Financial Behavior: A Systematic Literature Review and Agenda for Future Research	32
Exploring the ‘Dark Side’ of AI‐Powered Digital Assistants: A Moderated Mediation Model of Antecedents and Outcomes of Perceived Creepiness	32
Luxury in the Circular Economy	31
Compulsive shopping behavior and disvalues	31
Effect of online social media marketing efforts on customer response	30
What decides my purchase of non‐fungible tokens?	30
From Stimulus to Response: Understanding the Causes and Outcomes of Consumer Activism	30
Does lead userness matter for electric vehicle adoption? An integrated perspective of social capital and domain‐specific innovativeness	30
How to arrange assortments available in green alternatives: Displaying products by green attributes	28
The mood effect in relation to impulsive online buying behavior	28
	28
The anti‐consumption journey: Unplugging for improved well‐being	28
Framing brand concept of vertical line extensions: The moderating role of believability	28
Exploring how consumer cooperatives might strategically incorporate social media to distribute wine	27
The complex relationship between creativity and consumer ethics depending on endemic corruption in emerging and developed countries	27
Non‐compromise extreme effect: Attribute discriminability and preference for an extreme alternative	26
Who posts the advertisement: The influence of advertising authorship on in‐feed advertising effectiveness	26
Children and adolescent consumer behavior: Insights from the life course paradigm	26
Sharing on platforms: Reducing perceived risk for peer‐to‐peer platform consumers through trust‐building and regulation	25
Customer perceived quality of life in provider value cocreation: The mediating role of customer value cocreation and the moderating role of customer emotions	25
Is New Technology Worth It? Exploring Positive and Negative Effects When New Technology Meets Consumers	25
Understanding the impact of artificial intelligence on the justice of charitable giving: The moderating role of trust and regulatory orientation	25
Virtual brand experience in digital reality advertising: Conceptualization and measurement	25
Drawn to the gloss: Examining the effect of product reflection on product aesthetics	24
Do the importance of influencer‐ and customer‐generated content on social media affect willingness to pay more for potential customers?	24
How does green consumers' self‐concept promote willingness to pay more? A sequential mediation effect of green product virtue and green perceived value	24
Toward a unified theory of technology continuance: Effects of conscious versus unconscious factors	24
How Can Religion Shape Pro‐Environmental Behavior in a Materialistic World? Contrasting Idealism With Realism Religious Epics	23
A world of counterfeits: Knowledge to decide	23
Fashion, consumer markets, and democratization	23
Blockchain in Luxury Resale: The Impact of Blockchain Technology Through Regulatory Focus and Uncertainty Reduction Theories	23
Issue Information	23
How consumers' economic and psychological vulnerabilities impact their consumption regulation during crisis	22
Engagement in Influencer Marketing: A Systematic Review of Key Drivers, Behaviors, and Future Research Directions	22
How do possessiveness, nongenerosity and envy in young female consumers convert into shopping addiction?	21
Measuring the bandwagon effect: Development of a generalized bandwagon luxury motivation scale	21
Reconciling the personalization–privacy paradox via DoctorBots: The roles of service robot acceptance model elements and technology anxiety	21
A shared‐transportation mobile app continuance model: The moderating effects of brand awareness	21
How does addiction of fast‐food turn into anti‐consumption of fast‐food? The mediating role of health concerns	21
Impact of emotional appeal on non‐profit advertising: A neurophysiological analysis	20
The power of influence: How social media influencers are shaping consumer decision making in the digital age	20
How do you happen to feel? The effect of certainty–uncertainty appraisals of incidental emotions on consumer affective forecasting error	20
Systematic Literature Reviews: Reflections, Recommendations, and Robustness Check	20
Consumer behavior in the metaverse	20
The influence of targeted digital advertising on consumers' purchase intention: Comparative analysis based on the perspective of ads content source	20
Issue Information	20
The finitude of life—How mortality salience affects consumer behavior: A review	19
Sharing luxury consumption on social media platforms: Motive inferences and downstream consequences	19

Understanding high‐involvement product purchase through an innovative machine learning approach: A case of housing type choice	19
The COVID‐19 threat and luxury advertising	19
	18
The effect of emotion type and similarity of experience on consumers' willingness to pay for cause‐related products: Construal level perspective	18
Adaptive Pathways: Understanding Consumer Adaptive Behavior Toward Hyper‐Personalized Fashion Retailing in Emerging Markets	18
Augmented Reality in the Retail Outlet: Shaping the Retail Shopping Experience—A Cross‐Cultural Study	17
Issue Information	17
Shopping With a Price Comparison Browser Extension	17
Changing Nature of Consumer Values Toward Negative Word of Mouth: Voice and Risk Avoidance as Moderators	17
Consumer Response to the Use of AI in Value Co‐Creation in Online Communities—The Case of Nexus Mods	17
Consumers' transport and mobility decisions	16
Taking a tiny step back: The impact of planning on a bumpy goal pursuit	16
Sincere or exciting? Brand personality and argument quality on brand attitude	16
Relating social skills and social media use to consumer behavior: An investigation across the autism spectrum	16
More space needed: Social disconnectedness predicts the aversion to crowdedness	16
Perfectionism paradox: Perfectionistic concerns (not perfectionistic strivings) affect the relationship between perceived risk and choice	16
When physical closeness induces psychological distance: The effects of psychological ownership and contagion threat on social connectedness	15
Not just apologizing: The impact of complaint handling on sustained participation behavior in live‐streaming shopping	15
Awe and guilt: Desirability and feasibility appeals in social media green campaigns	15
Social Commerce Purchase Intention: The Salience of Consumer‐To‐Consumer Interactions	15
From car use reduction to ride‐sharing: The relevance of moral and environmental identity	15
Neuromarketing and consumer behavior: A bibliometric analysis	15
Why Female Virtual Conversational Agents Exhibit Greater Social Presence: Insights From the Stereotype Content Model	15
Smile or Not Smile: The Effect of Virtual Influencers' Emotional Expression on Brand Authenticity, Purchase Intention and Follow Intention	14
Patterns of buyer behavior and brand metrics in a “high loyalty” category: Liquor	14
Novel Colors in Packaging: Boosting Consumers Learning Through Greater Expectation Violation	14
Shaping customer brand loyalty during the pandemic: The role of brand credibility, value congruence, experience, identification, and engagement	14
Financial well‐being: An integrated framework, operationalization, and future research agenda	14
The development of reputational capital – How social media influencers differ from traditional celebrities	14
Consumer minimalism for sustainability: Exploring the determinants of rental consumption intention	14
Millennials' brand legitimacy judgements amid a global crisis: A deeply rooted affair	13
An analysis of sustainable consumption practices through the role of the consumer behavior in the circular economy	13
Consumer reactions to pay‐what‐you‐want and name‐your‐own‐price mechanisms	13
Not so bad after all: How format influences review writers' post‐review evaluations	13
Customer retention: Exploring the effects of relationship layers and perceived indifference	13
The same only different? How a pandemic shapes consumer organic food purchasing	13
I Know I Am Ugly, but Please Listen to My Story First: An Examination of How Storytelling Can Impact Consumers' Valuation of Unattractive Produce	13
Consumer Behavior's Evolution, Emergence, and Future in the AI Age Through the Lens of MR, VR, XR, Metaverse, and Robotics	13
How commuting time influences hedonic consumption: The role of perceived stress	12
Effects of dispositional greed and need for cognition on consumer judgments of cryptocurrency and stocks	12
Believing in change: The role of implicit theory on consumer's perception of the brand's corporate social responsibility message	12
Made to escape: How the neoliberal rationality changed consumer escape	12
Looking for negativity! How review sentiment and review subjectivity form review helpfulness across cultures	12
Should a luxury Brand's Chatbot use emoticons? Impact on brand status	12
Revisiting the elaboration likelihood model in the context of a virtual influencer: A comparison between high‐ and low‐involvement products	12
An exploratory study of consumer switching behavior in platform businesses: A mixed methods approach	12
The mood effect: How mood, disclosure language and ad skepticism influence the effectiveness of native advertising	12
The paradoxical role of relationship quality on consumer privacy: Its effects on relinquishing and safeguarding information	12
Sweepstakes or contests: The effect of uncertainty type on consumption behavior	12
The interplay between perceived busyness and power distance belief on subjective social status: Consequences for consumer preferences for material versus experiential purchases	12
The effect of shopping channel (online vs. offline) on message framing of naturalness	12
Honouring Gerald Goodhardt (1930–2020)	12
Value‐based adoption of augmented reality: A study on the influence on online purchase intention in retail	12
When excessive service turns bad: Service alignment for transaction‐specific needs	12
Social media marketing content strategy: A comprehensive framework and empirically supported guidelines for brand posts on Facebook pages	11
A cross‐cultural study on online reviews and decision making: An eye‐tracking approach	11
Letter to the editor: Rebuilding consumer trust through social interactions	11
Visual complexity in product design: How does the degree of elaborateness of the front‐pack image impact consumers' responses?	11
Effects of Brand Anthropomorphism on Green Purchase Intentions: The Moderating Roles of Advertising Appeals and Consumer Relationship Orientation	11
Trade‐Offs Between Depth and Frequency: The Impact of Matching Discount Adjustments With Product Type on Consumers' Purchase Intention	11
The Impact of Corporate Communication on Consumer Psychology and Product Choice	11
Consumer response journey following a product‐harm crisis: The role of online brand communities	11
Cognitive engagement with AI‐enabled technologies and value creation in healthcare	11
The effect of autonomous sensory meridian response (ASMR) messages on consumer brand perceptions and intentions	11
Commercial value of panic buying and its marketing implications	11
Dirichlet implications for portfolio management	11
The effects of size referents in user‐generated photos on online review helpfulness	11
The Role of Emotions and Imagery in Financial Decision‐Making: A Comparative Analysis of Neuromarketing and Self‐Report Data	11
Affinity to mnemonic features of social media: Antecedent and consequences	11
From Body Positivity and Beyond: Investigating Affective Aesthetic Atmospheres of Influencers	10
No one is an island: The influence of social crowding on prosocial intentions	10
So curious that I want to buy it: The positive effect of queue wait on consumers' purchase intentions	10
Effortless online shopping? How online shopping contexts prime heuristic processing	10
Impact of brands' Facebook page characteristics and followers' comments on trust building and purchase intention: Alternative attractiveness as moderator	10
Determinants of the purchase intention of non‐fungible token collectibles	10
When Gain/Loss Framing Exerts Its Effects and How: Examining the Roles of Risk Perceptions, Anticipated Regret, and Anxiety	10
Impact ofCOVID‐19 pandemic on household financial decisions: A consumer vulnerability perspective	10
Synaptic Endorsement: Centering Customer Well‐Being in a World Where Celebrity Endorsements Are Taken to the Next Level	10
Lifting the curtain on cultural values, materialism and luxury consumption: Evidence from Jordan	10
Innovative behavior of consumers	10

Love it or hate it? Deconstructing consumers' attitudes towards AI enabled voice shopping	10
How persistent are duplication of purchase partitions?	10
Digital media consumption: Using metrics, patterns and dashboards to enhance data‐driven decision‐making	10
How generative AI is (will) change consumer behaviour: Postulating the potential impact and implications for research, practice, and policy	10
How Come They Know? The Effects of Social Comparison on Value Consciousness and Price Mavenism	10
Value co‐creation and customer retention in services: Identifying a relevant moderator and mediator	10