OOIR: Observatory of International Research

Papers

(The TQCC of Journal of Consumer Behaviour is 6. The table below lists those papers that are above that threshold based on CrossRef citation counts [max. 250 papers]. The publications cover those that have been published in the past four years, i.e., from 2021-02-01 to 2025-02-01.)

Article	Citations
How does a brand's psychological distance in an advergame influence brand memory of the consumers?	95
Contribution of concept recall to brand loyalty: An empirical analysis of design and performance	91
The effect of shopping channel (online vs. offline) on message framing of naturalness	76
From systematic literature review to a conceptual framework for consumer disposal behavior towards personal communication devices	74
Nested relationships in pro‐environmental purchasing: A moderated mediation model	59
Issue Information	59
Trust and commitment: Effect of applying consumer data rights on U.S. Consumers' attitudes toward online retailers in big data era	56
Femvertising or femwashing? Women's perceptions of authenticity	54
Believing in change: The role of implicit theory on consumer's perception of the brand's corporate social responsibility message	49
Consumer perceptions and behaviour towards branded commodities	45
Using the Dirichlet model to predict how fashion brands compete and grow on eBay	45
#sustainablefashion on Instagram: A content and network analysis of user‐generated posts	44
Can advertising enhance consumers' desirable COVID‐19 health behavioral intentions? The role of brand‐pandemic fit	38
	36
Revisiting antecedents to collaborative consumption in the context of dual role consumers	36
Perceived brand authenticity: Examining the effects of inferred dedication and anticipated quality on consumers' purchase intentions and actual choices	32
Issue Information	30
The effect of message features on donations in donation‐based crowdfunding	29
Product type and anticipated regret: The key to unlocking consumer upgrade intention	28
Influencing optimistic bias: Moderating roles of perceived severity and proximity	28
Using neural data to forecast aggregate consumer behavior in neuromarketing: Theory, metrics, progress, and outlook	27
The interplay between perceived busyness and power distance belief on subjective social status: Consequences for consumer preferences for material versus experiential purchases	26
Millennials' brand legitimacy judgements amid a global crisis: A deeply rooted affair	26
Exploring the inhibitory effect of maximising mindset on impulse buying	26
How loyalty extends across product categories	25

A tale of two platforms: A comparative analysis of language use in consumer complaints on Reddit and Spotify Community	25
Consumers' trust propensity and continuous use intention toward the sharing economy: A moderated mediation model	24
Consumer reactions to pay‐what‐you‐want and name‐your‐own‐price mechanisms	24
An exploratory study of consumer switching behavior in platform businesses: A mixed methods approach	23
	23
Incentivized fake reviews: When cognitive reappraisal paves the way for an immoral journey	22
Introduction to special issue on contemporary personality perspectives in consumer behaviour	20
When consumers have difficulty understanding ads: How technical language lowers purchase intention	20
Haptics and brands: The effect of touch on product evaluation of branded products	20
Trust me if you can: The effect of driver username on passengers' intention to use ride‐sharing service	19
“Sugary drinks” and graphic warning labels: Critique of a recent U.S. study of parents' beverage choices for their children	19
The neural bases of sport fan reactions to teams: Evidence from a neuroimaging study	19
Not so bad after all: How format influences review writers' post‐review evaluations	19
Issue Information	19
	18
Asserting your mind: Interruptions extremize consumer choices	18
Embracing consumer ambivalence in the luxury shopping experience	18
Empirical generalisations in customer mindset metrics	18
From materialism to hedonistic shopping values and compulsive buying: A mediation model examining gender differences	17
Issue Information	17
An empirical investigation of regional differences in consumption behaviors in an emerging economy	17
When do people rely more on unique versus common attributes? The effect of power distance belief on preference for alignable versus nonalignable attributes	17
Online shopping orientations of Latino millennial generational cohorts	17
How commuting time influences hedonic consumption: The role of perceived stress	16
Revisiting the elaboration likelihood model in the context of a virtual influencer: A comparison between high‐ and low‐involvement products	16
Applying means‐end chains theory to understanding psychological cognitive structure of online video sharing platforms: A study of user behavior in TikTok	15
Green consumption is both feminine and masculine—Just ask the androgynous consumer	15
“In the sky with diamonds”: Hedonic motivations in experiential luxury buying after a crisis	15
The effect of AI quality on customer experience and brand relationship	15
Neuromarketing in predicting voting behavior: A case of National elections in India	15
Motivating consumers for health and fitness: The role of app features	15
Inspired to donate: How donors' social class impacts charitable donations	15
Click it, and increase hedonic consumption ratio: How does online shopping improve the long‐term subjective well‐being of consumers?	14
Goal maintainers' preferences: The influence of goal type on self‐control means choices	14
Issue Information	14
The dynamic nature of brand authenticity for a new brand: Creating and maintaining perceptions through iconic, indexical, and existential cues	13
The Journal of Consumer Behaviour's first 20 years	13
Should a luxury Brand's Chatbot use emoticons? Impact on brand status	13
Intrinsic motivation and its influence in eco shopping basket	13
Organic food consumption: A bibliometric–content analysis	13
Effects of dispositional greed and need for cognition on consumer judgments of cryptocurrency and stocks	13
Bias behind closed doors: Chinese consumers' perception of foreign wines	13
Impulse buying in the digital age: An exploration using systematic literature review approach	13
Avatar effect of AI‐enabled virtual streamers on consumer purchase intention in e‐commerce livestreaming	13
Served or Exploited: The Impact of Data Capture Strategy on Users' Intention to Use Selected AI Systems	13
Altruism and social utility in consumer sharing behavior	13
Flip that coin: Barriers, barrier‐breakers, and full‐adoption of digital payment methods	13
Positive behavioral change during the COVID‐19 crisis: The role of optimism and collective resilience	12
Developing trends in showrooming, webrooming, and omnichannel shopping behaviors: Performance analysis, conceptual mapping, and future directions	12
The role of consumer mindsets to reduce health‐related stress	12

The same only different? How a pandemic shapes consumer organic food purchasing	12
The Dirichlet model in marketing	11
Novel Colors in Packaging: Boosting Consumers Learning Through Greater Expectation Violation	11
Decoding millennials and generation Z consumers' brand behaviors in the Metaverse: The relationships among avatar identification, self‐presence, and psychological dynamics	11
An analysis of sustainable consumption practices through the role of the consumer behavior in the circular economy	11
I Know I Am Ugly, but Please Listen to My Story First: An Examination of How Storytelling Can Impact Consumers' Valuation of Unattractive Produce	11
Customer retention: Exploring the effects of relationship layers and perceived indifference	11
Delving into brand anthropomorphisation strategies in the experiential context of name‐brand voice assistants	11
The Metaverse: A Liquid Consumer Utopia A Journey Into Gen Z's Usage Intention Behavior Using the TRAM Model	11
Honouring Gerald Goodhardt (1930–2020)	10
	10
Imbalanced Value Perception Enhances Secondhand Luxury Purchase: Evidence From Chinese Consumers	10
Issue Information	10
Avoiding Financial Information: The Roles of Fate and Money Beliefs	10
Breaking the Loop: A Meta‐Analysis on the Bidirectional Effects of Materialism on Social Well‐Being Outlining Future Research Directions	10
	10
Consumer fantasies, feelings, fun …, and death? How mortality salience invokes consumers' fantastical thoughts about luxury products	10
Emotion as Cause, Effect, Mediator, and Moderator in Marketing: An Integrative Review and Future Research Directions	10
Psychological Ownership of Avatars in the Metaverse: Its Key Antecedents and Outcomes	10
Does lead userness matter for electric vehicle adoption? An integrated perspective of social capital and domain‐specific innovativeness	9
Made to escape: How the neoliberal rationality changed consumer escape	9
Give where you live: A social network analysis of charitable donations reveals localized prosociality	9
Trust spillovers in the sharing economy: Does international Airbnb experience foster cross‐national trust?	9
The mere possession effect of shareable digital coupons: The mediating role of anticipated self‐enhancement	9
	9
To taste not to waste: Can exposure to TV cooking shows cultivate food waste reduction?	9
Issue Information	9
What decides my purchase of non‐fungible tokens?	9
Issue Information	9
	9
When should retailers increase prices during a crisis? A longitudinal inquiry during the COVID‐19 pandemic	9
Chinese students' attitudes towards US universities in the US–China conflict	9
Employee‐sharing and consumers' brand attitudes during COVID‐19: A CSR perspective	9
The effect of the physical versus mental presence of a high‐powered person on consumers' healthy food choices	8
Customers' social interactions and panic buying behavior: Insights from social media practices	8
Why do people buy virtual clothes?	8
Food overconsumption: Concept and its measurement	8
Effect of online social media marketing efforts on customer response	8
Rules all the way down: Consumer behaviour from the standpoint of the ‘ONE behavioural’ research programme	8
The paradoxical role of relationship quality on consumer privacy: Its effects on relinquishing and safeguarding information	8
Pepper, just show me the way! How robotic shopping assistants should look and act	8
Us and them! Consumer resistance as an act of antistate opposition in Iran	8
How do friendship artificial intelligence chatbots (FAIC) benefit the continuance using intention and customer engagement?	8
The effect of base value neglect on consumer evaluations of cost‐justified price increases	8
Empirical evidence of tourist satisfaction and loyalty in the case of Bucharest—A partial least squares structural equation modelling approach	8
Timing co‐creation: A reward‐based crowdfunding perspective	8
	7
Neuromarketing as a scale validation tool: Understanding individual differences based on the style of processing scale in affective judgements	7
Stigma in marketing and consumer research: A literature review and research agenda	7
Do not put the blame on me: Asymmetric responses to service outcome with autonomous vehicles versus human agents	7
	7
Sweepstakes or contests: The effect of uncertainty type on consumption behavior	7
Passion for the past: Effect of charity appeals and nostalgia on clothing donation intentions	7
3D versus 2D: Effects of the number of dimensions of product images on perceptions of product size	7
The impact of customer engagement on customer happiness	7
How to arrange assortments available in green alternatives: Displaying products by green attributes	7
Fight or flight: Can marketing tools help consumers cope with self‐discrepancies and social identity threat?	7
Social class and conspicuous brand logo in gift choice	7
Social media advertising: How online motivations and congruency influence perceptions of trust	6
When excessive service turns bad: Service alignment for transaction‐specific needs	6
The Effect of Robot Anthropomorphism on Customers' Attention Activation and Satisfaction	6
Can augmented reality impact your self‐perceptions? The malleability of the self and brand relationships in augmented reality try‐on services	6
Understanding consumers' purchase intention in virtual reality commerce environment	6
Perfect apples or sustainable production?—Consumer perspectives from Germany	6
The mood effect: How mood, disclosure language and ad skepticism influence the effectiveness of native advertising	6
How the persuasiveness of statistical evidence compared to personal testimonials depends on the recipient's distance from the message issue	6
More than words: Rethinking sustainability communications through neuroscientific methods	6
(Mis)managing overstock in luxury: Burning inventory and brand trust to the ground	6
Augmented reality experience: An examination of viewer responses to sports videos	6
Metaverse Metamorphosis: Fintech's Evolution Catalyzing New Era of Consumer Behavior	6
Investigating binge‐watching and its effect on paid subscription: A mixed‐method study based on SOR theory	6
Which Moments Matter Most? Investigating Boundary Conditions of the Effect of Specific Moments on Overall Evaluations of Customer Experiences	6
Integrating blockchain capabilities in an omnichannel healthcare system: A dual theoretical perspective	6
How to survive in advertisement flooding: The effects of schema–product congruity and attribute relevance on advertisement attitude	6
Social media marketing content strategy: A comprehensive framework and empirically supported guidelines for brand posts on Facebook pages	6