Journal of Consumer Behaviour

Article	Citations
The bright side of online consumer behavior: Continuance intention for mobile payments	95
Evolution and trends in consumer behaviour: Insights from Journal of Consumer Behaviour	83
New rules of social media shopping: Personality differences of U.S. Gen Z versus Gen X market mavens	70
To engage or not engage? The features of video content on YouTube affecting digital consumer engagement	68
How trust leads to online purchase intention founded in perceived usefulness and peer communication	56
Chatbots in retail: How do they affect the continued use and purchase intentions of Chinese consumers?	51
The role of consumer innovativeness and green perceptions on green innovation use: The case of shared e‐bikes and e‐scooters	50
Shaping customer brand loyalty during the pandemic: The role of brand credibility, value congruence, experience, identification, and engagement	49
When does a social norm catch the worm? Disentangling social normative influences on sustainable consumption behaviour	48
Toward an agency and reactance theory of crowding: Insights from COVID‐19 and the tourism industry	47
Brands are calling your AVATAR in Metaverse–A study to explore XR‐based gamification marketing activities & consumer‐based brand equity in virtual world	46
Does E‐Brand experience matter in the consumer market? Explaining the impact of social media marketing activities on consumer‐based brand equity and love	46
Impact ofCOVID‐19 on consumers' impulse buying behavior of fitness products: A moderated mediation model	45
Customers' social interactions and panic buying behavior: Insights from social media practices	44
The effect of AI quality on customer experience and brand relationship	39
Non‐deceptive counterfeit purchase behavior of luxury fashion products	38
The complex triad of congruence issues in influencer marketing	38
Parallel mediation effect of consumption values and the moderation effect of innovativeness, in predicting the influence of identity on green purchasing behavior	36
Effect of online social media marketing efforts on customer response	35
Mapping the influence of country‐of‐origin knowledge, consumer ethnocentrism, and perceived risk on consumer action against foreign products	32
The effect of augmented reality in mobile applications on consumers' online impulse purchase intention: The mediating role of perceived value	32
Do parasocial relationships and the quality of communication with AI shopping chatbots determine middle‐aged women consumers' continuance usage intentions?	30
Normalising the “ugly” to reduce food waste: Exploring the socialisations that form appearance preferences for fresh fruits and vegetables	30
The mediating role of brand trust in the relationship between brand personality and brand loyalty	29
Value creation or value destruction: Conceptualizing the experiential nature of value‐in‐use	29

Determinants of consumer loyalty towards celebrity‐owned restaurants: The mediating role of brand love	28
Influencer marketing in China: The roles of parasocial identification, consumer engagement, and inferences of manipulative intent	28
Balancing web personalization and consumer privacy concerns: Mechanisms of consumer trust and reactance	26
Investigation of consumers' cross‐channel switching intentions: A push‐pull‐mooring approach	25
Purchasing social attention by tipping: Materialism predicts online tipping in live‐streaming platform through self‐enhancement motive	25
To travel, or not to travel? The impacts of travel constraints and perceived travel risk on travel intention among Malaysian tourists amid the COVID‐19	25
The power of brand nostalgia: Contrasting brand personality dimensions and consumer‐brand relationships of nostalgic and non‐nostalgic brands	25
Impact ofCOVID‐19 pandemic on household financial decisions: A consumer vulnerability perspective	25
Nonprofit organization advertising on social media: The role of personality, advertising appeals, and bandwagon effects	23
Fooled in the relationship: How Amazon Prime members' sense of self‐control counter‐intuitively reinforces impulsive buying behavior	22
Reaching the price conscious consumer: The impact of personality, generational cohort and social media use	21
Influence of parents, peers, and media on adolescents' consumer knowledge, attitudes, and purchase behavior: A meta‐analysis	21
Consumers' self‐construal: Measurement and relevance for social media communication success	21
The influence of social commerce on eco‐friendly consumer behavior: Technological and social roles	21
Impact of brands' Facebook page characteristics and followers' comments on trust building and purchase intention: Alternative attractiveness as moderator	20
Food waste in Australian households: Role of shopping habits and personal motivations	20
Altruism and social utility in consumer sharing behavior	20
The development of reputational capital – How social media influencers differ from traditional celebrities	19
Exploring the role of the Amazon effect on customer expectations: An analysis of user‐generated content in consumer electronics retailing	19
Effects of service robots' anthropomorphism on consumers' attribution toward and forgiveness of service failure	19
Fashion influencers on Instagram: Determinants and impact of opinion leadership on female millennial followers	19
Transport and mobility decisions of consumers with disabilities	19
From systematic literature review to a conceptual framework for consumer disposal behavior towards personal communication devices	19
When influencers are not very influential: The negative effects of social media verification	18
An examination of personality traits as predictors of electronic word‐of‐mouth diffusion in social networking sites	18
Embracing consumer ambivalence in the luxury shopping experience	18
From materialism to hedonistic shopping values and compulsive buying: A mediation model examining gender differences	17
Exploring thematic influences on theme park visitors' satisfaction: An empirical study on Disneyland China	17
Femvertising or femwashing? Women's perceptions of authenticity	17
Delving into brand anthropomorphisation strategies in the experiential context of name‐brand voice assistants	17
Value‐based adoption of augmented reality: A study on the influence on online purchase intention in retail	16
The impact of the COVID‐19 pandemic on grocery shopper behaviour: Analysis of shopper behaviour change using store transaction data	16
Lifting the curtain on cultural values, materialism and luxury consumption: Evidence from Jordan	15
Narratives selves in the digital world: An empirical investigation	15
Individualism/collectivism and perceived consumer effectiveness: The moderating role of global–local identities in a post‐transitional European economy	15
The minimalist process: An interpretivist study	15
Developing trends in showrooming, webrooming, and omnichannel shopping behaviors: Performance analysis, conceptual mapping, and future directions	15
Digital literacy and green consumption behavior: Exploring dual psychological mechanisms	15
Someone like me: The role of consumer brand engagement and social identification in the perception of luxury brand users	15
Doing more with less: An integrative literature review on responsible consumption behaviour	14
Does lead userness matter for electric vehicle adoption? An integrated perspective of social capital and domain‐specific innovativeness	14
The hoarder, the oniomaniac and the fashionista in me: A life histories perspective on self‐concept and consumption practices	14
Social media advertising: How online motivations and congruency influence perceptions of trust	14
Quantifying the target market for advertisers	13
Tomeito or Tomahto: Exploring consumer's accent and their engagement with artificially intelligent interactive voice assistants	13
Should a luxury Brand's Chatbot use emoticons? Impact on brand status	13
Artificial intelligence consumer behavior: A hybrid review and research agenda	13
Anthropocentric, biospheric and egobiocentric environmental values and green product purchase intention: The mediating effect of environmental identity	13
Effects of consumer–cause fit and consumer–product fit of cause‐related marketing on product purchase intention	13
Optimizing the digital customer journey—Improving user experience by exploiting emotions, personas and situations for individualized user interface adaptations	13

Can we anti‐consume our way to sustainability? Finding answers at the intersection of cultural values	13
Antecedents of consumers' online apparel purchase intention through Virtual Try On technology: A moderated moderated‐mediation model	13
How does a brand's psychological distance in an advergame influence brand memory of the consumers?	13
Avengers, assemble the literature! A multi‐study review of consumption, environmental values, and planetary health research	12
Feeling right about doing right, even if it was difficult? Emotional and behavioral consequences of conflict during ethical consumer decision‐making	12
Sustainable mobility choices: Exploring the impact of consumers' values, attitudes, perceived behavioural control and subjective norms on the likelihood to choose sustainable mobility options	12
Social identities in consumer‐brand relationship: The case of the Hijab‐wearing Barbie doll in the United States	12
Impact of visual typicality on the adoption of wearables	12
How do possessiveness, nongenerosity and envy in young female consumers convert into shopping addiction?	12
Willingness to share data: Contextual determinants of consumers' decisions to share private data with companies	12
Consumer behavior in the metaverse	11
The same only different? How a pandemic shapes consumer organic food purchasing	11
Should I adopt an integrated virtual clinic? A dual‐factor theory perspective	11
The Dirichlet model in marketing	11
Unpacking the effects of information overload on the purchase intention of electric vehicles	11
When should retailers increase prices during a crisis? A longitudinal inquiry during the COVID‐19 pandemic	11
Trust and commitment: Effect of applying consumer data rights on U.S. Consumers' attitudes toward online retailers in big data era	11
Investigating how online fashion product page design affects the consumer's clothing fit appraisal	10
The finitude of life—How mortality salience affects consumer behavior: A review	10
Toward a unified theory of technology continuance: Effects of conscious versus unconscious factors	10
Exploring the role of augmented reality as a new brand advocate	10
Navigating privacy concerns through societal benefits: A case of digital contact tracing applications	10
Consumer minimalism for sustainability: Exploring the determinants of rental consumption intention	10
The road to learning “who am I” is digitized: A study on consumer self‐discovery through augmented reality tools	10
Volition to behave sustainably: An examination of the role of self‐control	10
Bias behind closed doors: Chinese consumers' perception of foreign wines	10
The nature of peer‐initiated brand communities on social media platforms	10
Limited‐edition advertising does not always work for luxury brands: The influence of consumption contexts	10
Determinants of followers' purchase intentions toward brands endorsed by social media influencers: Findings from PLS and fsQCA	10
Can human brands help consumers eat better? Influence of emotional brand attachment, self‐identification, and brand authenticity on consumer eating habits	10
Combating the fear of COVID‐19 through shared accommodations: Does perceived human presence create a sense of social connectedness?	9
Sharing on platforms: Reducing perceived risk for peer‐to‐peer platform consumers through trust‐building and regulation	9
The effects of smartphone assistants' anthropomorphism on consumers' psychological ownership and perceived competence of smartphone assistants	9
Communicated and attributed motives for sustainability initiatives in the energy industry: The role of regulatory compliance	9
Mind (for) the water: An indirect relationship between mindfulness and water conservation behavior	9
The influence of personal and public health and smart applications on biking behavior in South Korea	9
Passion for the past: Effect of charity appeals and nostalgia on clothing donation intentions	9
How loyalty extends across product categories	9
Do buyer–seller personality similarities impact compulsive buying behaviour?	9
Explaining the boycott behavior: A conceptual model proposal and validation	9
Consumer personality factors and iPhone consumption in China	9
Nested relationships in pro‐environmental purchasing: A moderated mediation model	9
When physical closeness induces psychological distance: The effects of psychological ownership and contagion threat on social connectedness	8
What is the glamor of black‐and‐white? The effect of color design on evaluations of luxury brand ads	8
Propensity to use smartbands to engage with brands and the moderating role of the bandwagon effect on satisfaction	8
How websites compete in the Middle East: The example of Iran	8
Sociability and interdependent self‐construal on consumer choice for group: A moderated mediation model	8
An EEG‐based neuro‐recommendation system for improving consumer purchase experience	8
Environmental values and sustainability: Mediating role of nature connectedness, and love for nature toward vegan food consumption	8
The role of norms and collective efficacy for the importance of techno‐economic vehicle attributes in Germany	8
Awe and guilt: Desirability and feasibility appeals in social media green campaigns	8
Gen Z's personalization paradoxes: A privacy calculus examination of digital personalization and brand behaviors	8
A shared‐transportation mobile app continuance model: The moderating effects of brand awareness	8
The effect of message features on donations in donation‐based crowdfunding	8
How higher‐order personal values affect the purchase of electricity storage—Evidence from the German photovoltaic market	7
(Mis)managing overstock in luxury: Burning inventory and brand trust to the ground	7
Neuromarketing and consumer behavior: A bibliometric analysis	7
How does addiction of fast‐food turn into anti‐consumption of fast‐food? The mediating role of health concerns	7
Virtual brand experience in digital reality advertising: Conceptualization and measurement	7
Preschoolers' request behaviour and family conflict: The role of family communication and advertising mediation styles	7
The impact of customer engagement on customer happiness	7
Examining the effects of conflicting reviews on customers' purchase intentions from a product attributes perspective	7
Personality traits, money attitudes and consumer decision‐making styles as predictors of investment products choice in South Africa	7
Value co‐creation and customer retention in services: Identifying a relevant moderator and mediator	7
Do the importance of influencer‐ and customer‐generated content on social media affect willingness to pay more for potential customers?	7
Millennials' changing mobility preferences: A telecommuting case in Istanbul	7
How commuting time influences hedonic consumption: The role of perceived stress	7
Word of mouth: How upward social comparisons influence the sharing of consumption experiences	7
AI marketing and AI‐based promotions impact on consumer behavior and the avoidance of consumer autonomy threat	7
Are they humans or are they robots? The effect of virtual influencer disclosure on brand trust	7
Not just apologizing: The impact of complaint handling on sustained participation behavior in live‐streaming shopping	6
I give a dime if you do, too! The influence of descriptive norms on perceived impact, personal involvement, and monetary donation intentions	6
Nudging green food: The effects of a hedonic cue, menu position, a warm‐glow cue, and a descriptive norm	6
Effortless online shopping? How online shopping contexts prime heuristic processing	6
Examining the luxury apparel behavioural intentions of middle‐class consumers: The case of the South African market	6
Evaluating the challenge of China's crossverging young “Enviro‐Materialists”	6
Positive behavioral change during the COVID‐19 crisis: The role of optimism and collective resilience	6
Can advertising enhance consumers' desirable COVID‐19 health behavioral intentions? The role of brand‐pandemic fit	6
The future of metaverse adoption: A behavioral reasoning perspective with a text‐mining approach	6
Cultivating sustainable consumption: The role of harmonious cultural values and pro‐environmental self‐identity	6

Can we get back together? Measuring brand relationship breakup	6
Shades of awe: The role of awe in consumers' pro‐environmental behavior	6
An overview of the consumer‐centric disruptive technology research: Insights from topic modelling and literature review	6
Cognitive engagement with AI‐enabled technologies and value creation in healthcare	6
Trust spillovers in the sharing economy: Does international Airbnb experience foster cross‐national trust?	6
Motivating consumers for health and fitness: The role of app features	6
From car use reduction to ride‐sharing: The relevance of moral and environmental identity	6
Effects of intra‐ and inter‐category traffic‐light carbon labels and the presence of a social norm cue on food purchases	6
Does pleasure facilitate healthy drinking? The role of epicurean pleasure in the regulation of wine consumption	6
Gamification and neuromarketing: A unified approach for improving user experience	6
Determinants of the purchase intention of non‐fungible token collectibles	6
How to survive in advertisement flooding: The effects of schema–product congruity and attribute relevance on advertisement attitude	6
How do friendship artificial intelligence chatbots (FAIC) benefit the continuance using intention and customer engagement?	6
Trust me if you can: The effect of driver username on passengers' intention to use ride‐sharing service	6
A superiority–inferiority hypothesis on disparagement humor: The role of disposition toward ridicule	5
Expectations and beyond: The nexus of AI instrumentality and brand credibility in voice assistant retention using extended expectation‐confirmation model	5
Fashion, consumer markets, and democratization	5
The dark and bright side of online consumer behavior	5
Digital media consumption: Using metrics, patterns and dashboards to enhance data‐driven decision‐making	5
Online group‐buying: The effect of deal popularity on consumer purchase intention	5
To taste not to waste: Can exposure to TV cooking shows cultivate food waste reduction?	5
Exploring the inhibitory effect of maximising mindset on impulse buying	5
Building consumer communal relationships through cause‐related marketing: From the perspective of persuasion knowledge	5
Cultural congruity and extensions of corporate heritage brands: An empirical analysis of time‐honored brands in China	5
Effects of mental accounting on purchase decision processes: A systematic review and research agenda	5
What makes people hesitant from circularity: An analysis of risk, marketing mix, cost and inconvenience	5
Gratifications in change of privacy? The response of four consumers' generational cohorts toward facial recognition technology in retail settings	5
Dirichlet implications for portfolio management	5
Why do people buy virtual clothes?	5
Empirical evidence of tourist satisfaction and loyalty in the case of Bucharest—A partial least squares structural equation modelling approach	5
The role of affinity for prosumption experiences and values	5
An analysis of sustainable consumption practices through the role of the consumer behavior in the circular economy	5
The COVID‐19 threat and luxury advertising	5
Do honesty‐nudges really work? A large‐scale field experiment in an insurance context	5
Consumer intention to purchase and corporate social responsibility: Evidence from an experiment in an entrepreneurial context	5
So curious that I want to buy it: The positive effect of queue wait on consumers' purchase intentions	5
Perceived deception and online repurchase intention: The moderating effect of product type and consumer regulatory orientation	5
Consumer financial planning in the post‐Covid‐19 era: The role of emotional and economic vulnerability	5
The mere possession effect of shareable digital coupons: The mediating role of anticipated self‐enhancement	5
Click it, and increase hedonic consumption ratio: How does online shopping improve the long‐term subjective well‐being of consumers?	5
The influence of social media addiction on compulsive buying behaviour: A comparative analysis ofLGBT+ and heterosexual consumers	5
Contribution of concept recall to brand loyalty: An empirical analysis of design and performance	5
Binge drinking: A review and research agenda	4
Factors limiting the application of consumer neuroscience: A systematic review	4
How political identity and attitudinal spillover matter for consumption of place: Evidence from winter migrants in the United States	4
Understanding users' switching intention of cloud storage services: A push‐pull‐mooring framework	4
Role of fresh start mindset framing in reducing stigma and promoting mental health help‐seeking behavior	4
The Oscars: Friends and foes for millennials	4
Robots make no effort! Service evaluation and consumer mindset	4
Do not put the blame on me: Asymmetric responses to service outcome with autonomous vehicles versus human agents	4
Green consumption is both feminine and masculine—Just ask the androgynous consumer	4
Consumer reactions to pay‐what‐you‐want and name‐your‐own‐price mechanisms	4
Physically processing imperfect produce: The impact of prototypicality	4
Identifying determinants of refurbished apparel adoption: An attribution theory perspective	4
Beyond one size fits all? An experimental study of the effects of stage‐specific interventions to promote ecological online food shopping	4
Acceptance factors of Zara's shopping app among fashion consumers during COVID‐19	4
The impact of expertise on hedonic escalation: A moderating role of regulatory focus	4
The mood effect in relation to impulsive online buying behavior	4
Development and initial validation of the conspicuous behaviour orientation scale	4
Commercial value of panic buying and its marketing implications	4
What decides my purchase of non‐fungible tokens?	4
Online shopping orientations of Latino millennial generational cohorts	4
Value added or overload? A study of the countervailing effects of non‐core features on mobile banking apps	4
Understanding high‐involvement product purchase through an innovative machine learning approach: A case of housing type choice	4
Have I purchased the right product? Consumer behavior under corporate greenwash behavior	4
How generative AI is (will) change consumer behaviour: Postulating the potential impact and implications for research, practice, and policy	4
Tasty for everyone: Using horizontal metaphor in food evaluations	4
Analysing applications of neuromarketing in efficacy of programmatic advertising	4
Communities of benefit exchange – A new taxonomy of alternative consumption practices	4
Virtual reality as an immersive projective and autodriving advancement technique	4
The Journal of Consumer Behaviour's first 20 years	4
Haptics and brands: The effect of touch on product evaluation of branded products	4
Sincere or exciting? Brand personality and argument quality on brand attitude	4
Coupon or my privacy: How consumers choose to disclose their personal information and accept mobile location‐based advertising (LBA) through privacy calculus	3
A cross‐cultural study on online reviews and decision making: An eye‐tracking approach	3
Fight or flight: Can marketing tools help consumers cope with self‐discrepancies and social identity threat?	3
The role of consumer mindsets to reduce health‐related stress	3
Neuromarketing in predicting voting behavior: A case of National elections in India	3
Consumers' trust propensity and continuous use intention toward the sharing economy: A moderated mediation model	3
Consumer perceptions and behaviour towards branded commodities	3
The effect of adding focal‐goal similar versus dissimilar attributes on convergence product purchase decision: The role of relational and item‐specific elaboration style	3
#SocialMediaWellness: Exploring a research agenda and conceptualization for healthy social media consumption	3
Consumer response journey following a product‐harm crisis: The role of online brand communities	3
The paradoxical role of relationship quality on consumer privacy: Its effects on relinquishing and safeguarding information	3
“In the sky with diamonds”: Hedonic motivations in experiential luxury buying after a crisis	3
Revisiting the elaboration likelihood model in the context of a virtual influencer: A comparison between high‐ and low‐involvement products	3
Perceived brand authenticity: Examining the effects of inferred dedication and anticipated quality on consumers' purchase intentions and actual choices	3
Believing in change: The role of implicit theory on consumer's perception of the brand's corporate social responsibility message	3
How persistent are duplication of purchase partitions?	3
The new FDA nutrition facts labels and consumer purchase intentions: An effect of emotional tax	3
Understanding consumers' purchase intention in virtual reality commerce environment	3
Give where you live: A social network analysis of charitable donations reveals localized prosociality	3
Inspired to donate: How donors' social class impacts charitable donations	3
Empirical generalisations in customer mindset metrics	3
Toward a personology of green consumers: An application of personal projects	3