Journal of Consumer Behaviour

Article	Citations
Using the Dirichlet model to predict how fashion brands compete and grow on eBay	114
Issue Information	112
Contribution of concept recall to brand loyalty: An empirical analysis of design and performance	94
Influencing optimistic bias: Moderating roles of perceived severity and proximity	94
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Flip that coin: Barriers, barrier‐breakers, and full‐adoption of digital payment methods	68
The role of consumer mindsets to reduce health‐related stress	66
The neural bases of sport fan reactions to teams: Evidence from a neuroimaging study	56
	49
Nested relationships in pro‐environmental purchasing: A moderated mediation model	49
Does Augmented Reality Apps Trigger Loyalty Toward the Brand? A Myth or Reality: The Case of UK and UAE Consumers	46
Consumer fantasies, feelings, fun …, and death? How mortality salience invokes consumers' fantastical thoughts about luxury products	45
Developing trends in showrooming, webrooming, and omnichannel shopping behaviors: Performance analysis, conceptual mapping, and future directions	42
Motivating consumers for health and fitness: The role of app features	41
Neuromarketing in predicting voting behavior: A case of National elections in India	39
How does a brand's psychological distance in an advergame influence brand memory of the consumers?	38
Intrinsic motivation and its influence in eco shopping basket	37
The Robot–Human Paradox: A Meta‐Analysis of Customer Service by Robots Versus Humans on Customer Experience	35
#sustainablefashion on Instagram: A content and network analysis of user‐generated posts	34
Us and them! Consumer resistance as an act of antistate opposition in Iran	34
How to arrange assortments available in green alternatives: Displaying products by green attributes	34
To taste not to waste: Can exposure to TV cooking shows cultivate food waste reduction?	33
Do not put the blame on me: Asymmetric responses to service outcome with autonomous vehicles versus human agents	32
Fight or flight: Can marketing tools help consumers cope with self‐discrepancies and social identity threat?	32
3D versus 2D: Effects of the number of dimensions of product images on perceptions of product size	31

Using Augmented Reality to Strengthen Consumer/Brand Relationships: The Case of Luxury Brands	31
Effect of online social media marketing efforts on customer response	31
Compulsive shopping behavior and disvalues	31
The anti‐consumption journey: Unplugging for improved well‐being	30
Artificial Intelligence and Consumer Financial Behavior: A Systematic Literature Review and Agenda for Future Research	30
Clustering and Measuring Consumption Emotions: Scale Development Through Text Mining and a Questionnaire Survey	28
What decides my purchase of non‐fungible tokens?	28
Exploring the ‘Dark Side’ of AI‐Powered Digital Assistants: A Moderated Mediation Model of Antecedents and Outcomes of Perceived Creepiness	27
From Stimulus to Response: Understanding the Causes and Outcomes of Consumer Activism	27
Which Moments Matter Most? Investigating Boundary Conditions of the Effect of Specific Moments on Overall Evaluations of Customer Experiences	26
Does lead userness matter for electric vehicle adoption? An integrated perspective of social capital and domain‐specific innovativeness	25
Can augmented reality impact your self‐perceptions? The malleability of the self and brand relationships in augmented reality try‐on services	25
Non‐compromise extreme effect: Attribute discriminability and preference for an extreme alternative	25
Luxury in the Circular Economy	25
Who posts the advertisement: The influence of advertising authorship on in‐feed advertising effectiveness	24
Framing brand concept of vertical line extensions: The moderating role of believability	24
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The mood effect in relation to impulsive online buying behavior	23
Do the importance of influencer‐ and customer‐generated content on social media affect willingness to pay more for potential customers?	23
Social identities in consumer‐brand relationship: The case of the Hijab‐wearing Barbie doll in the United States	23
Exploring how consumer cooperatives might strategically incorporate social media to distribute wine	22
Customer perceived quality of life in provider value cocreation: The mediating role of customer value cocreation and the moderating role of customer emotions	22
How Can Religion Shape Pro‐Environmental Behavior in a Materialistic World? Contrasting Idealism With Realism Religious Epics	22
The complex relationship between creativity and consumer ethics depending on endemic corruption in emerging and developed countries	22
Children and adolescent consumer behavior: Insights from the life course paradigm	22
Drawn to the gloss: Examining the effect of product reflection on product aesthetics	22
Virtual brand experience in digital reality advertising: Conceptualization and measurement	22
Sharing on platforms: Reducing perceived risk for peer‐to‐peer platform consumers through trust‐building and regulation	22
Understanding the impact of artificial intelligence on the justice of charitable giving: The moderating role of trust and regulatory orientation	22
Toward an agency and reactance theory of crowding: Insights from COVID‐19 and the tourism industry	21
Toward a unified theory of technology continuance: Effects of conscious versus unconscious factors	21
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How does green consumers' self‐concept promote willingness to pay more? A sequential mediation effect of green product virtue and green perceived value	21
Issue Information	20
A world of counterfeits: Knowledge to decide	20
Fashion, consumer markets, and democratization	19
How consumers' economic and psychological vulnerabilities impact their consumption regulation during crisis	19
Blockchain in Luxury Resale: The Impact of Blockchain Technology Through Regulatory Focus and Uncertainty Reduction Theories	19
How do possessiveness, nongenerosity and envy in young female consumers convert into shopping addiction?	19
How does addiction of fast‐food turn into anti‐consumption of fast‐food? The mediating role of health concerns	19
Engagement in Influencer Marketing: A Systematic Review of Key Drivers, Behaviors, and Future Research Directions	19
Measuring the bandwagon effect: Development of a generalized bandwagon luxury motivation scale	18
Consumer behavior in the metaverse	18
A shared‐transportation mobile app continuance model: The moderating effects of brand awareness	18
The power of influence: How social media influencers are shaping consumer decision making in the digital age	18
Reconciling the personalization–privacy paradox via DoctorBots: The roles of service robot acceptance model elements and technology anxiety	18
The COVID‐19 threat and luxury advertising	17
Sharing luxury consumption on social media platforms: Motive inferences and downstream consequences	17
How do you happen to feel? The effect of certainty–uncertainty appraisals of incidental emotions on consumer affective forecasting error	17
The influence of targeted digital advertising on consumers' purchase intention: Comparative analysis based on the perspective of ads content source	17

Issue Information	17
Systematic Literature Reviews: Reflections, Recommendations, and Robustness Check	16
The finitude of life—How mortality salience affects consumer behavior: A review	16
Impact of emotional appeal on non‐profit advertising: A neurophysiological analysis	16
The effect of emotion type and similarity of experience on consumers' willingness to pay for cause‐related products: Construal level perspective	16
I give a dime if you do, too! The influence of descriptive norms on perceived impact, personal involvement, and monetary donation intentions	16
Understanding high‐involvement product purchase through an innovative machine learning approach: A case of housing type choice	16
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More space needed: Social disconnectedness predicts the aversion to crowdedness	15
Relating social skills and social media use to consumer behavior: An investigation across the autism spectrum	15
Smile or Not Smile: The Effect of Virtual Influencers' Emotional Expression on Brand Authenticity, Purchase Intention and Follow Intention	15
Financial well‐being: An integrated framework, operationalization, and future research agenda	15
The nature of peer‐initiated brand communities on social media platforms	15
Augmented Reality in the Retail Outlet: Shaping the Retail Shopping Experience—A Cross‐Cultural Study	15
Consumers' transport and mobility decisions	15
Issue Information	15
Changing Nature of Consumer Values Toward Negative Word of Mouth: Voice and Risk Avoidance as Moderators	14
Sincere or exciting? Brand personality and argument quality on brand attitude	14
Taking a tiny step back: The impact of planning on a bumpy goal pursuit	14
Perfectionism paradox: Perfectionistic concerns (not perfectionistic strivings) affect the relationship between perceived risk and choice	14
Why Female Virtual Conversational Agents Exhibit Greater Social Presence: Insights From the Stereotype Content Model	14
Consumer minimalism for sustainability: Exploring the determinants of rental consumption intention	13
Awe and guilt: Desirability and feasibility appeals in social media green campaigns	13
The development of reputational capital – How social media influencers differ from traditional celebrities	13
Neuromarketing and consumer behavior: A bibliometric analysis	13
Social Commerce Purchase Intention: The Salience of Consumer‐To‐Consumer Interactions	12
From car use reduction to ride‐sharing: The relevance of moral and environmental identity	12
Not so bad after all: How format influences review writers' post‐review evaluations	12
When physical closeness induces psychological distance: The effects of psychological ownership and contagion threat on social connectedness	12
Patterns of buyer behavior and brand metrics in a “high loyalty” category: Liquor	12
Shaping customer brand loyalty during the pandemic: The role of brand credibility, value congruence, experience, identification, and engagement	12
Not just apologizing: The impact of complaint handling on sustained participation behavior in live‐streaming shopping	12
Novel Colors in Packaging: Boosting Consumers Learning Through Greater Expectation Violation	12
The same only different? How a pandemic shapes consumer organic food purchasing	11
An exploratory study of consumer switching behavior in platform businesses: A mixed methods approach	11
Customer retention: Exploring the effects of relationship layers and perceived indifference	11
Millennials' brand legitimacy judgements amid a global crisis: A deeply rooted affair	11
I Know I Am Ugly, but Please Listen to My Story First: An Examination of How Storytelling Can Impact Consumers' Valuation of Unattractive Produce	11
Sweepstakes or contests: The effect of uncertainty type on consumption behavior	10
Honouring Gerald Goodhardt (1930–2020)	10
Effects of dispositional greed and need for cognition on consumer judgments of cryptocurrency and stocks	10
Believing in change: The role of implicit theory on consumer's perception of the brand's corporate social responsibility message	10
The effect of shopping channel (online vs. offline) on message framing of naturalness	10
An analysis of sustainable consumption practices through the role of the consumer behavior in the circular economy	10
Made to escape: How the neoliberal rationality changed consumer escape	10
Commercial value of panic buying and its marketing implications	10
Revisiting the elaboration likelihood model in the context of a virtual influencer: A comparison between high‐ and low‐involvement products	10
How commuting time influences hedonic consumption: The role of perceived stress	10
Should a luxury Brand's Chatbot use emoticons? Impact on brand status	10
A cross‐cultural study on online reviews and decision making: An eye‐tracking approach	10
The paradoxical role of relationship quality on consumer privacy: Its effects on relinquishing and safeguarding information	10
The mood effect: How mood, disclosure language and ad skepticism influence the effectiveness of native advertising	10
Consumer reactions to pay‐what‐you‐want and name‐your‐own‐price mechanisms	10
Consumer Behavior's Evolution, Emergence, and Future in the AI Age Through the Lens of MR, VR, XR, Metaverse, and Robotics	10
The interplay between perceived busyness and power distance belief on subjective social status: Consequences for consumer preferences for material versus experiential purchases	10
Looking for negativity! How review sentiment and review subjectivity form review helpfulness across cultures	10
Social media marketing content strategy: A comprehensive framework and empirically supported guidelines for brand posts on Facebook pages	9
No one is an island: The influence of social crowding on prosocial intentions	9
Letter to the editor: Rebuilding consumer trust through social interactions	9
How generative AI is (will) change consumer behaviour: Postulating the potential impact and implications for research, practice, and policy	9
The effect of autonomous sensory meridian response (ASMR) messages on consumer brand perceptions and intentions	9
Impact ofCOVID‐19 pandemic on household financial decisions: A consumer vulnerability perspective	9
When excessive service turns bad: Service alignment for transaction‐specific needs	9
Value‐based adoption of augmented reality: A study on the influence on online purchase intention in retail	9
The effects of size referents in user‐generated photos on online review helpfulness	9
From Body Positivity and Beyond: Investigating Affective Aesthetic Atmospheres of Influencers	9
So curious that I want to buy it: The positive effect of queue wait on consumers' purchase intentions	9
Dirichlet implications for portfolio management	9
How persistent are duplication of purchase partitions?	9
An examination of personality traits as predictors of electronic word‐of‐mouth diffusion in social networking sites	9
Consumer response journey following a product‐harm crisis: The role of online brand communities	9
Visual complexity in product design: How does the degree of elaborateness of the front‐pack image impact consumers' responses?	9
Affinity to mnemonic features of social media: Antecedent and consequences	9
The Impact of Corporate Communication on Consumer Psychology and Product Choice	9
Digital media consumption: Using metrics, patterns and dashboards to enhance data‐driven decision‐making	9
Love it or hate it? Deconstructing consumers' attitudes towards AI enabled voice shopping	9
Cognitive engagement with AI‐enabled technologies and value creation in healthcare	8
When Gain/Loss Framing Exerts Its Effects and How: Examining the Roles of Risk Perceptions, Anticipated Regret, and Anxiety	8
How websites compete in the Middle East: The example of Iran	8
Avengers, assemble the literature! A multi‐study review of consumption, environmental values, and planetary health research	8

Impact of brands' Facebook page characteristics and followers' comments on trust building and purchase intention: Alternative attractiveness as moderator	8
Innovative behavior of consumers	8
The role of dark pattern stimuli and personality in online impulse shopping: An application of S‐O‐R theory	8
Effects of payment notifications on consumer purchase decisions: The role of pain of payment	8
Value co‐creation and customer retention in services: Identifying a relevant moderator and mediator	8
Influence of parents, peers, and media on adolescents' consumer knowledge, attitudes, and purchase behavior: A meta‐analysis	8
Determinants of the purchase intention of non‐fungible token collectibles	8
From individual to household decision‐making: A practical perspective on the base of the pyramid consumer	8
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Co‐Creating Content With Brands: Insights From Influencers' Perceptions	7
Quantifying the target market for advertisers	7
The role of consumer innovativeness and green perceptions on green innovation use: The case of shared e‐bikes and e‐scooters	7
Omni‐channel customer segmentation: A personalized customer journey perspective	7
Effortless online shopping? How online shopping contexts prime heuristic processing	7
Peer‐to‐peer community on social media: An exploratory cross‐cultural study	7
Navigating consumption streams: Toward a utilitarian–hedonic perspective on subscription box customer journeys	7
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Understanding the consumer's luxury webrooming intention: Moderating role of perceived risk and review	7
Getting away from death fear: How disease threat drives consumers' colorfulness seeking	7
Mixing customer ingratiation into evaluation: How service providers judge and evaluate rideshare experiences	7
Effects of intra‐ and inter‐category traffic‐light carbon labels and the presence of a social norm cue on food purchases	7
All we crave is pleasure! The motivation behind millennial men's clothing store choices when purchasing semi‐formal/smart workwear for themselves	7
To travel, or not to travel? The impacts of travel constraints and perceived travel risk on travel intention among Malaysian tourists amid the COVID‐19	7
Lifting the curtain on cultural values, materialism and luxury consumption: Evidence from Jordan	7
How Come They Know? The Effects of Social Comparison on Value Consciousness and Price Mavenism	7
When and why do artifact emojis lead to backfire effects on consumer response?	7
Inferring one's own attitude toward an unknown attribute: The moderating role of complexity in juice tasting	7
Unpacking the effects of information overload on the purchase intention of electric vehicles	7
The effect of attribute alignability on brand evaluation in a competitive context: The moderating role of regulatory mode	7
Betting on a brand: How can trust game experiments inform a brand trust research agenda?	7
The Manner Is the Matter: How the Chatbot Communication Style and Consumers' Regulatory Focus Shape Purchase Intention	7
Is no feedback perceived as a risk in online reviews?	7
The “healthy = (un)tasty” intuition concerning colour in organic wine labels	7
Guest editorial overview: ‘Mapping the future of consumer behaviour using disruptive technologies’	6
Outcome presence and regulatory fit: Competing explanations for the advantage of gains and losses over non‐gains and non‐losses	6
“Pulling back the curtain”: Company tours as a customer education tool and effects on pro‐brand behaviors	6
An EEG‐based neuro‐recommendation system for improving consumer purchase experience	6
CSR Communications: The Effects of CSR Activities and Communication Channels	6
The impact of digital household budgets on online purchase decision‐making processes	6
The Role of Objective Financial Situation and Psychological Outlook in the Relationship Between Personal Life Shocks and Financial Well‐Being	6
Effects of service robots' anthropomorphism on consumers' attribution toward and forgiveness of service failure	6
Empirical generalisations in customer mindset metrics	6
Personal Beauty Values: Development and Validation of a Multidimensional Measurement Scale	6
Brands are calling your AVATAR in Metaverse–A study to explore XR‐based gamification marketing activities & consumer‐based brand equity in virtual world	6
Users, AI, or professional designers? The impacts of inspiration stimuli on customers' willingness to participate in user design	6
Issue Information	6
MV‐QUAL: A tool for understanding decisions to purchase virtual products in the metaverse	5
Rules all the way down: Consumer behaviour from the standpoint of the ‘ONE behavioural’ research programme	5
An empirical investigation of regional differences in consumption behaviors in an emerging economy	5
Trust me if you can: The effect of driver username on passengers' intention to use ride‐sharing service	5
Breaking the Loop: A Meta‐Analysis on the Bidirectional Effects of Materialism on Social Well‐Being Outlining Future Research Directions	5
Haptics and brands: The effect of touch on product evaluation of branded products	5
Click it, and increase hedonic consumption ratio: How does online shopping improve the long‐term subjective well‐being of consumers?	5
Integrating blockchain capabilities in an omnichannel healthcare system: A dual theoretical perspective	5
Neuromarketing as a scale validation tool: Understanding individual differences based on the style of processing scale in affective judgements	5
Applying means‐end chains theory to understanding psychological cognitive structure of online video sharing platforms: A study of user behavior in TikTok	5
Served or Exploited: The Impact of Data Capture Strategy on Users' Intention to Use Selected AI Systems	5
Decoding millennials and generation Z consumers' brand behaviors in the Metaverse: The relationships among avatar identification, self‐presence, and psychological dynamics	5
From materialism to hedonistic shopping values and compulsive buying: A mediation model examining gender differences	5
Examining the Positive and Negative Effects of Smartness and Humanness in Human‐Robot Interactions	5
Employee‐sharing and consumers' brand attitudes during COVID‐19: A CSR perspective	5
Food waste in Australian households: Role of shopping habits and personal motivations	5
Issue Information	5
Imbalanced Value Perception Enhances Secondhand Luxury Purchase: Evidence From Chinese Consumers	5
Introduction to special issue on contemporary personality perspectives in consumer behaviour	5
A New Method to Investigate the Presence of the Echo Chamber Effect on Consumer Behavior	5
Femvertising or femwashing? Women's perceptions of authenticity	5
Sample Gifts (In)consistent With the Focal Product: On the Effect of Gift Quantity in Consumer Evaluation	5
Creating a metaverse‐me: Exploring the consumer avatar creation process	4
Effects of online customer reviews on sustainable clothing purchase intentions: The mediating role of perceived diagnosticity	4
Analyzing User Reviews on Digital Detox Apps: A Text Mining and Sentiment Analysis Approach	4
Coupon or my privacy: How consumers choose to disclose their personal information and accept mobile location‐based advertising (LBA) through privacy calculus	4
Tasty for everyone: Using horizontal metaphor in food evaluations	4
Are Recommendation Systems Annoying? An Empirical Study of Assessing the Impacts of AI Characteristics on Technology Well‐Being	4
	4
Exploring Avatar Selves in the Metaverse: Consumer Co‐Creation of Experiences	4
Stigma in marketing and consumer research: A literature review and research agenda	4
The effect of category‐specific temporal frame on temporal reframing of price	4
The effects of smartphone assistants' anthropomorphism on consumers' psychological ownership and perceived competence of smartphone assistants	4
Impact ofCOVID‐19 on consumers' impulse buying behavior of fitness products: A moderated mediation model	4
A hierarchy of sustainable grocery shopping behaviours: Using Rasch modelling to explore adoption groups	4
The role of religiosity on seeking help	4
Do stories (always) make food products taste better? The boundary effects of matching package type and product dimension	4
The pursuit of the ideal self: An investigation of the relationship of authenticity and ideal self‐congruence	4
Trust spillovers in the sharing economy: Does international Airbnb experience foster cross‐national trust?	4
Millennials' changing mobility preferences: A telecommuting case in Istanbul	4
Multi‐Technological Solutions for In‐Store Smart Retailing	4
Consumers' adoption intention to Metaverse applications: An exploration through fsQCA approach	4
Development and initial validation of the conspicuous behaviour orientation scale	4
	4
Fashion influencers on Instagram: Determinants and impact of opinion leadership on female millennial followers	4
Understanding the influence of implicit theories on donor's preference for time or money	4
Combating the fear of COVID‐19 through shared accommodations: Does perceived human presence create a sense of social connectedness?	3
Donors' self‐ and other‐oriented motives for selecting charitable causes	3
Horizontal Versus Vertical: The Visual Balance Effects of Comparative Price Presentation	3