Journal of Consumer Behaviour

Article	Citations
Issue Information	171
Issue Information	169
	132
#sustainablefashion on Instagram: A content and network analysis of user‐generated posts	125
Influencer–Follower Interactions and Consumers' Behavioral Responses: A Multi‐Method Approach and Future Research Agenda	103
Motivating consumers for health and fitness: The role of app features	98
Correction to “Sustainability factors affecting caregivers' toy preferences: An evaluation of e‐commerce best sellers in Turkey ”	71
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Intrinsic motivation and its influence in eco shopping basket	70
Does Augmented Reality Apps Trigger Loyalty Toward the Brand? A Myth or Reality: The Case of UK and UAE Consumers	69
The Robot–Human Paradox: A Meta‐Analysis of Customer Service by Robots Versus Humans on Customer Experience	57
Developing trends in showrooming, webrooming, and omnichannel shopping behaviors: Performance analysis, conceptual mapping, and future directions	56
Influencing optimistic bias: Moderating roles of perceived severity and proximity	55
The Impact of Price Discrepancies Across Channels on Consumers' Choice Deferral: The Role of Lay Belief About Price Discrepancies and Anticipated Regret	52
Neuromarketing in predicting voting behavior: A case of National elections in India	51
Flip that coin: Barriers, barrier‐breakers, and full‐adoption of digital payment methods	51
The Impact of Self‐Checkout Technology on Shopping Behavior in B2B Retail: Evidence From Point‐Of‐Sale Transaction Data	51
Consumer fantasies, feelings, fun …, and death? How mortality salience invokes consumers' fantastical thoughts about luxury products	50
Decoding Emotional Signatures of Ethical Ads: An Analysis of Actor‐Viewer Synchrony	49
The neural bases of sport fan reactions to teams: Evidence from a neuroimaging study	49
AI Beauty Filters, and Appearance Self‐Esteem: An Empirical Investigation	49
Luxury in the Circular Economy	48
Clustering and Measuring Consumption Emotions: Scale Development Through Text Mining and a Questionnaire Survey	46
How to arrange assortments available in green alternatives: Displaying products by green attributes	45
Artificial Intelligence and Consumer Financial Behavior: A Systematic Literature Review and Agenda for Future Research	45

How Does Human‐ AI Co‐Creation Design Help Luxury Brands Win Consumers' Favor?	42
Construction, Validation, and Generalization of Digital Consumption Value Scale	40
What decides my purchase of non‐fungible tokens?	40
Exploring the ‘Dark Side’ of AI‐Powered Digital Assistants: A Moderated Mediation Model of Antecedents and Outcomes of Perceived Creepiness	40
Compulsive shopping behavior and disvalues	39
Using Augmented Reality to Strengthen Consumer/Brand Relationships: The Case of Luxury Brands	39
3D versus 2D: Effects of the number of dimensions of product images on perceptions of product size	38
Do not put the blame on me: Asymmetric responses to service outcome with autonomous vehicles versus human agents	38
Can augmented reality impact your self‐perceptions? The malleability of the self and brand relationships in augmented reality try‐on services	38
Wired to Win, Drained to Play: Investigating the Personality‐Fatigue Nexus in Gamers	36
Which Moments Matter Most? Investigating Boundary Conditions of the Effect of Specific Moments on Overall Evaluations of Customer Experiences	36
Us and them! Consumer resistance as an act of antistate opposition in Iran	36
The anti‐consumption journey: Unplugging for improved well‐being	35
Beyond the Spotlight: How Non‐Celebrity Streamers' Communication Styles and Product Types Drive Purchase Intent in Live Streaming Commerce	33
Does lead userness matter for electric vehicle adoption? An integrated perspective of social capital and domain‐specific innovativeness	33
The complex relationship between creativity and consumer ethics depending on endemic corruption in emerging and developed countries	33
From Stimulus to Response: Understanding the Causes and Outcomes of Consumer Activism	33
Exploring how consumer cooperatives might strategically incorporate social media to distribute wine	32
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Moral Licensing in Luxury: Why Prosocial Brand Image Outshines Coolness in Cause‐Related Marketing	31
Is New Technology Worth It? Exploring Positive and Negative Effects When New Technology Meets Consumers	31
Who posts the advertisement: The influence of advertising authorship on in‐feed advertising effectiveness	31
How Can Religion Shape Pro‐Environmental Behavior in a Materialistic World? Contrasting Idealism With Realism Religious Epics	31
Children and adolescent consumer behavior: Insights from the life course paradigm	31
Do the importance of influencer‐ and customer‐generated content on social media affect willingness to pay more for potential customers?	31
Personality ASPECTS : A Novel Psychographic Model and Scale Integrating Traits, Values, and Motives for Psychological Targeting	30
The Effect of Visual Perspective on Consumer Viewing and Purchase Intention in Live Streaming	30
Toward a unified theory of technology continuance: Effects of conscious versus unconscious factors	29
Non‐compromise extreme effect: Attribute discriminability and preference for an extreme alternative	29
Understanding the impact of artificial intelligence on the justice of charitable giving: The moderating role of trust and regulatory orientation	28
How does green consumers' self‐concept promote willingness to pay more? A sequential mediation effect of green product virtue and green perceived value	28
Framing brand concept of vertical line extensions: The moderating role of believability	28
Drawn to the gloss: Examining the effect of product reflection on product aesthetics	28
Travel Recommendations of Tomorrow: Generative Artificial Intelligence and Travel Planning	28
Customer perceived quality of life in provider value cocreation: The mediating role of customer value cocreation and the moderating role of customer emotions	28
Virtual brand experience in digital reality advertising: Conceptualization and measurement	27
Sharing on platforms: Reducing perceived risk for peer‐to‐peer platform consumers through trust‐building and regulation	27
Does Ego Drive Consumers to Make Unaffordable Purchases? A Multi‐Experiment Design	27
Issue Information	25
How consumers' economic and psychological vulnerabilities impact their consumption regulation during crisis	25
Fashion, consumer markets, and democratization	25
The mood effect in relation to impulsive online buying behavior	25
A shared‐transportation mobile app continuance model: The moderating effects of brand awareness	24
A world of counterfeits: Knowledge to decide	24
Reconciling the personalization–privacy paradox via DoctorBots: The roles of service robot acceptance model elements and technology anxiety	23
Blockchain in Luxury Resale: The Impact of Blockchain Technology Through Regulatory Focus and Uncertainty Reduction Theories	23
Engagement in Influencer Marketing: A Systematic Review of Key Drivers, Behaviors, and Future Research Directions	22
The power of influence: How social media influencers are shaping consumer decision making in the digital age	22
Measuring the bandwagon effect: Development of a generalized bandwagon luxury motivation scale	22
Issue Information	22

Consumer behavior in the metaverse	22
How do you happen to feel? The effect of certainty–uncertainty appraisals of incidental emotions on consumer affective forecasting error	21
The COVID‐19 threat and luxury advertising	21
Understanding high‐involvement product purchase through an innovative machine learning approach: A case of housing type choice	21
Sharing luxury consumption on social media platforms: Motive inferences and downstream consequences	21
Systematic Literature Reviews: Reflections, Recommendations, and Robustness Check	20
Adaptive Pathways: Understanding Consumer Adaptive Behavior Toward Hyper‐Personalized Fashion Retailing in Emerging Markets	20
Impact of emotional appeal on non‐profit advertising: A neurophysiological analysis	20
The finitude of life—How mortality salience affects consumer behavior: A review	20
Issue Information	20
The effect of emotion type and similarity of experience on consumers' willingness to pay for cause‐related products: Construal level perspective	20
The influence of targeted digital advertising on consumers' purchase intention: Comparative analysis based on the perspective of ads content source	20
Consumer Response to the Use of AI in Value Co‐Creation in Online Communities—The Case of Nexus Mods	19
More space needed: Social disconnectedness predicts the aversion to crowdedness	19
Choices of Virtue and Vice Products and Their Impact on Visual Attention: A Meta‐Analysis of Eye‐Tracking Food Research	19
Financial well‐being: An integrated framework, operationalization, and future research agenda	19
Social Commerce Purchase Intention: The Salience of Consumer‐To‐Consumer Interactions	19
Consumers' transport and mobility decisions	19
Sincere or exciting? Brand personality and argument quality on brand attitude	19
A Multi‐Study Examination of Metaverse and Consumer Behaviour: A Systematic Literature Review and Research Agenda	18
Augmented Reality in the Retail Outlet: Shaping the Retail Shopping Experience—A Cross‐Cultural Study	18
Relating social skills and social media use to consumer behavior: An investigation across the autism spectrum	18
Patterns of buyer behavior and brand metrics in a “high loyalty” category: Liquor	18
Taking a tiny step back: The impact of planning on a bumpy goal pursuit	18
Awe and guilt: Desirability and feasibility appeals in social media green campaigns	18
Shaping customer brand loyalty during the pandemic: The role of brand credibility, value congruence, experience, identification, and engagement	18
Not just apologizing: The impact of complaint handling on sustained participation behavior in live‐streaming shopping	18
From car use reduction to ride‐sharing: The relevance of moral and environmental identity	18
The FOMO Effect: How AI Recommendations Drive Consumer Dependence and Weaken Brand‐Self Connection	18
Shopping With a Price Comparison Browser Extension	18
The development of reputational capital – How social media influencers differ from traditional celebrities	17
Neuromarketing and consumer behavior: A bibliometric analysis	17
Novel Colors in Packaging: Boosting Consumers Learning Through Greater Expectation Violation	17
Effects of dispositional greed and need for cognition on consumer judgments of cryptocurrency and stocks	17
Why Female Virtual Conversational Agents Exhibit Greater Social Presence: Insights From the Stereotype Content Model	17
Consumer minimalism for sustainability: Exploring the determinants of rental consumption intention	17
An analysis of sustainable consumption practices through the role of the consumer behavior in the circular economy	17
Not so bad after all: How format influences review writers' post‐review evaluations	17
Changing Nature of Consumer Values Toward Negative Word of Mouth: Voice and Risk Avoidance as Moderators	17
Dilemmas in New‐Age Mobile Internet Advertising of Sustainability Luxury: How Moral Blackmail Influences Willingness to Consume Sustainable Luxury Goods	17
Smile or Not Smile: The Effect of Virtual Influencers' Emotional Expression on Brand Authenticity, Purchase Intention and Follow Intention	17
How commuting time influences hedonic consumption: The role of perceived stress	17
Mental Health Consumption: Tracing the Past and Preparing for the Future in a Digital Age	17
I Know I Am Ugly, but Please Listen to My Story First: An Examination of How Storytelling Can Impact Consumers' Valuation of Unattractive Produce	16
The interplay between perceived busyness and power distance belief on subjective social status: Consequences for consumer preferences for material versus experiential purchases	16
Should a luxury Brand's Chatbot use emoticons? Impact on brand status	16
The Time‐Varying Effects of Online Brand Communities and Their Content Sharing on Digital Goods Sampling	16
An exploratory study of consumer switching behavior in platform businesses: A mixed methods approach	16
The Moderating Role of Money Attitudes in the Relationship Between Personality Traits and Early Pension Withdrawal	16
Revisiting the elaboration likelihood model in the context of a virtual influencer: A comparison between high‐ and low‐involvement products	16
Looking for negativity! How review sentiment and review subjectivity form review helpfulness across cultures	15
Believing in change: The role of implicit theory on consumer's perception of the brand's corporate social responsibility message	15
Made to escape: How the neoliberal rationality changed consumer escape	15
Beyond Sustainability Narratives: Exploring Generation Z's Shopping Motivations in Vintage Fashion	15
Commercial value of panic buying and its marketing implications	15
When excessive service turns bad: Service alignment for transaction‐specific needs	15
Consumer Behavior's Evolution, Emergence, and Future in the AI Age Through the Lens of MR, VR, XR, Metaverse, and Robotics	15
The same only different? How a pandemic shapes consumer organic food purchasing	15
Are Consumers Willing to Disclose Information to AI ‐Based Chatbot? The Roles of Anthropomorphism and Regulatory Focus	15
Something Smells Fishy: How Sales Assistant Types and Suspicion Influence Perceived Message Credibility	15
Social media marketing content strategy: A comprehensive framework and empirically supported guidelines for brand posts on Facebook pages	15
Trade‐Offs Between Depth and Frequency: The Impact of Matching Discount Adjustments With Product Type on Consumers' Purchase Intention	15
The effect of shopping channel (online vs. offline) on message framing of naturalness	15
Millennials' brand legitimacy judgements amid a global crisis: A deeply rooted affair	15
A cross‐cultural study on online reviews and decision making: An eye‐tracking approach	15
The mood effect: How mood, disclosure language and ad skepticism influence the effectiveness of native advertising	15
The paradoxical role of relationship quality on consumer privacy: Its effects on relinquishing and safeguarding information	15
Consumer response journey following a product‐harm crisis: The role of online brand communities	15
The Effect of Companies' Communication About Blockchain Adoption on Consumer Purchase Intention	14
When Gain/Loss Framing Exerts Its Effects and How: Examining the Roles of Risk Perceptions, Anticipated Regret, and Anxiety	14
Customer Rage: Systematic Literature Review and Future Research Agenda	14
Letter to the editor: Rebuilding consumer trust through social interactions	14
Cognitive engagement with AI‐enabled technologies and value creation in healthcare	14
Affinity to mnemonic features of social media: Antecedent and consequences	14
Mitigating Identity Threats Posed by Artificial Intelligence: The Role of Perceived AI Relatedness	14
No one is an island: The influence of social crowding on prosocial intentions	14
Love it or hate it? Deconstructing consumers' attitudes towards AI enabled voice shopping	14
From Body Positivity and Beyond: Investigating Affective Aesthetic Atmospheres of Influencers	13
Determinants of the purchase intention of non‐fungible token collectibles	13
The Impact of Corporate Communication on Consumer Psychology and Product Choice	13

Effects of Brand Anthropomorphism on Green Purchase Intentions: The Moderating Roles of Advertising Appeals and Consumer Relationship Orientation	13
The effect of autonomous sensory meridian response ( ASMR ) messages on consumer brand perceptions and intentions	13
How generative AI is (will) change consumer behaviour: Postulating the potential impact and implications for research, practice, and policy	13
The Political Psychology Behind Consumer Decisions: The Complex Relationship Between Political Ideology and Political Consumerism	13
Visual complexity in product design: How does the degree of elaborateness of the front‐pack image impact consumers' responses?	13
The Role of Emotions and Imagery in Financial Decision‐Making: A Comparative Analysis of Neuromarketing and Self‐Report Data	13
The effects of size referents in user‐generated photos on online review helpfulness	13
Synaptic Endorsement: Centering Customer Well‐Being in a World Where Celebrity Endorsements Are Taken to the Next Level	13
So curious that I want to buy it: The positive effect of queue wait on consumers' purchase intentions	13
Is no feedback perceived as a risk in online reviews?	12
Lifting the curtain on cultural values, materialism and luxury consumption: Evidence from Jordan	12
Effects of payment notifications on consumer purchase decisions: The role of pain of payment	12
Uncovering Generation Z (Gen Z) Shoppers' Expectations in Luxury Immersive Virtual Reality ( IVR ) In‐Store Experience: The Role of Sustainability	12
How Come They Know? The Effects of Social Comparison on Value Consciousness and Price Mavenism	12
Innovative behavior of consumers	12
When Surprise Lead to Consumer Loyalty?	12
Navigating consumption streams: Toward a utilitarian–hedonic perspective on subscription box customer journeys	12
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Avengers, assemble the literature! A multi‐study review of consumption, environmental values, and planetary health research	12
Value co‐creation and customer retention in services: Identifying a relevant moderator and mediator	12
The role of dark pattern stimuli and personality in online impulse shopping: An application of S‐O‐R theory	12
Peer‐to‐peer community on social media: An exploratory cross‐cultural study	12
The Manner Is the Matter: How the Chatbot Communication Style and Consumers' Regulatory Focus Shape Purchase Intention	11
The “healthy = (un)tasty” intuition concerning colour in organic wine labels	11
When Generative Artificial Intelligence Makes Mistakes: A Hybrid Approach to Service Recovery From “Me” and “You” Perspectives	11
Effects of intra‐ and inter‐category traffic‐light carbon labels and the presence of a social norm cue on food purchases	11
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From Search Rankings to Synthesised Answers: Propositions for Consumer Behaviour in the Age of Generative AI Search	11
Betting on a brand: How can trust game experiments inform a brand trust research agenda?	11
Cognitive Load: A Stumbling Block in Successful Crowdfunding	11
AI Ghostwriting Remorse: Guilt for Using Generative AI in Interpersonal Heartfelt Messages	11
Co‐Creating Content With Brands: Insights From Influencers' Perceptions	11
From individual to household decision‐making: A practical perspective on the base of the pyramid consumer	11
Issue Information	11
All we crave is pleasure! The motivation behind millennial men's clothing store choices when purchasing semi‐formal/smart workwear for themselves	11
Understanding the consumer's luxury webrooming intention: Moderating role of perceived risk and review	11
Inferring one's own attitude toward an unknown attribute: The moderating role of complexity in juice tasting	11
The Dual Role of Price on Consumer Purchase Intentions: A Cost–Benefit Decomposition of Indirect Effects	10
Mixing customer ingratiation into evaluation: How service providers judge and evaluate rideshare experiences	10
When and why do artifact emojis lead to backfire effects on consumer response?	10
The Domestic AI Advantage: How the National Identity of Generative AI Shapes Consumer Adoption of	10
Omni‐channel customer segmentation: A personalized customer journey perspective	10
A Novel Perspective on Green Advertising: The Interactive Effect of Message Framing and Advertising Type on Consumer's Green Purchase Intention	10
Dull and Deadly: The Influence of Black‐and‐White vs. Color End‐Of‐Life Ads on Death Anxiety	10
Brands are calling your AVATAR in Metaverse–A study to explore XR‐based gamification marketing activities & consumer‐based brand equity in virtual world	10
Unpacking the effects of information overload on the purchase intention of electric vehicles	10
Getting away from death fear: How disease threat drives consumers' colorfulness seeking	10
Environmental Threats Increase Consumers' Purchase Intention of Cause‐Related Marketing Products Through Collective Fear and Collective Guilt: A Perspective of Group‐Based Emotions	10
Users, AI, or professional designers? The impacts of inspiration stimuli on customers' willingness to participate in user design	10
Human Versus AI in Checkout Charity: How Time Pressure, Persuasion Knowledge, and Ulterior Motive Shape Donation and Store Patronage Intentions	9
Consumer Vulnerability: A Systematic Literature Review and Future Research Agenda	9
The Role of Objective Financial Situation and Psychological Outlook in the Relationship Between Personal Life Shocks and Financial Well‐Being	9
“Pulling back the curtain”: Company tours as a customer education tool and effects on pro‐brand behaviors	9
Examining the Positive and Negative Effects of Smartness and Humanness in Human‐Robot Interactions	9
Served or Exploited: The Impact of Data Capture Strategy on Users' Intention to Use Selected AI Systems	9
Applying means‐end chains theory to understanding psychological cognitive structure of online video sharing platforms: A study of user behavior in TikTok	9
An empirical investigation of regional differences in consumption behaviors in an emerging economy	9
Does Mindset Matter? The Effects of Mall Brand Gender and Mall Perception on Mall Relationship Quality: The Moderating Mechanism of a Fixed (vs. Growth) Shopper Mindset	9
Effects of service robots' anthropomorphism on consumers' attribution toward and forgiveness of service failure	9
An EEG‐based neuro‐recommendation system for improving consumer purchase experience	9
Personal Beauty Values: Development and Validation of a Multidimensional Measurement Scale	9
The impact of digital household budgets on online purchase decision‐making processes	9
A New Method to Investigate the Presence of the Echo Chamber Effect on Consumer Behavior	9
Click it, and increase hedonic consumption ratio: How does online shopping improve the long‐term subjective well‐being of consumers?	9
Imbalanced Value Perception Enhances Secondhand Luxury Purchase: Evidence From Chinese Consumers	9
The Dark Pull of Virtual Aisles: How Interactivity Fuels Compulsive Buying in Immersive Shopping Worlds	9
Exploring the Profile of Online Gamblers: Key Factors and the Role of Smartphone Addiction in Long‐Term Gambling Engagement	9
Guest editorial overview: ‘Mapping the future of consumer behaviour using disruptive technologies’	9
CSR Communications: The Effects of CSR Activities and Communication Channels	9
Measuring Consumer Aversion Toward AI in Marketing Communication and Assessing Its Relationship to Brand Perceptions and Purchase Intention	9
Stigma in marketing and consumer research: A literature review and research agenda	9
Breaking the Loop: A Meta‐Analysis on the Bidirectional Effects of Materialism on Social Well‐Being Outlining Future Research Directions	9
Trust me if you can: The effect of driver username on passengers' intention to use ride‐sharing service	9
Decoding millennials and generation Z consumers' brand behaviors in the Metaverse: The relationships among avatar identification, self‐presence, and psychological dynamics	9
Waiting for a Release: The Expectation in Virtual Gaming Communities	8
Algorithmic Synchronicity and Perceived Relational Reciprocity: A Multi‐Method Investigation of Consumer Trust and Loyalty in AI ‐Driven Retail Ecosy	8
Sample Gifts (In)consistent With the Focal Product: On the Effect of Gift Quantity in Consumer Evaluation	8
Understanding the influence of implicit theories on donor's preference for time or money	8
Goodwill Persuasion or Capacity Persuasion? Research on the Effect of Heterogeneous Recommendations on Consumers' Word‐Of‐Mouth Intention	8
The pursuit of the ideal self: An investigation of the relationship of authenticity and ideal self‐congruence	8
Creating a metaverse‐me: Exploring the consumer avatar creation process	8
Integrating blockchain capabilities in an omnichannel healthcare system: A dual theoretical perspective	8
Measuring Consumer Perceived Values: Development and Validation of a Scale to Investigate Self‐Gifting and Consumer Satisfaction	8
Exploring Avatar Selves in the Metaverse: Consumer Co‐Creation of Experiences	8
MV‐QUAL: A tool for understanding decisions to purchase virtual products in the metaverse	8
Millennials' changing mobility preferences: A telecommuting case in Istanbul	8
Issue Information	8
Complementary or Replicative NFTs ? The Impact of NFT Types on Chinese Consumer's	8
How Numerical Latitude Origin Expressions Increase Consumers' Purchase Intention: The Role of Perceived Naturalness	7
Effects of online customer reviews on sustainable clothing purchase intentions: The mediating role of perceived diagnosticity	7
Role of fresh start mindset framing in reducing stigma and promoting mental health help‐seeking behavior	7
The role of environmental literacy, psychological distance of climate change, and collectivism on generation Z's collaborative consumption tendency	7
The effect of category‐specific temporal frame on temporal reframing of price	7
Cool Brands or Brand Coolness: A Systematic Literature Review and Future Research Agenda	7
Coupon or my privacy: How consumers choose to disclose their personal information and accept mobile location‐based advertising (LBA) through privacy calculus	7