OOIR: Observatory of International Research

Papers

(The H4-Index of Journal of Consumer Behaviour is 25. The table below lists those papers that are above that threshold based on CrossRef citation counts [max. 250 papers]. The publications cover those that have been published in the past four years, i.e., from 2021-02-01 to 2025-02-01.)

Article	Citations
How does a brand's psychological distance in an advergame influence brand memory of the consumers?	95
Contribution of concept recall to brand loyalty: An empirical analysis of design and performance	91
The effect of shopping channel (online vs. offline) on message framing of naturalness	76
From systematic literature review to a conceptual framework for consumer disposal behavior towards personal communication devices	74
Nested relationships in pro‐environmental purchasing: A moderated mediation model	59
Issue Information	59
Trust and commitment: Effect of applying consumer data rights on U.S. Consumers' attitudes toward online retailers in big data era	56
Femvertising or femwashing? Women's perceptions of authenticity	54
Believing in change: The role of implicit theory on consumer's perception of the brand's corporate social responsibility message	49
Consumer perceptions and behaviour towards branded commodities	45
Using the Dirichlet model to predict how fashion brands compete and grow on eBay	45
#sustainablefashion on Instagram: A content and network analysis of user‐generated posts	44
Can advertising enhance consumers' desirable COVID‐19 health behavioral intentions? The role of brand‐pandemic fit	38
	36
Revisiting antecedents to collaborative consumption in the context of dual role consumers	36
Perceived brand authenticity: Examining the effects of inferred dedication and anticipated quality on consumers' purchase intentions and actual choices	32
Issue Information	30
The effect of message features on donations in donation‐based crowdfunding	29
Product type and anticipated regret: The key to unlocking consumer upgrade intention	28
Influencing optimistic bias: Moderating roles of perceived severity and proximity	28
Using neural data to forecast aggregate consumer behavior in neuromarketing: Theory, metrics, progress, and outlook	27
The interplay between perceived busyness and power distance belief on subjective social status: Consequences for consumer preferences for material versus experiential purchases	26
Millennials' brand legitimacy judgements amid a global crisis: A deeply rooted affair	26
Exploring the inhibitory effect of maximising mindset on impulse buying	26
How loyalty extends across product categories	25

A tale of two platforms: A comparative analysis of language use in consumer complaints on Reddit and Spotify Community