Journal of Consumer Behaviour

Papers
(The H4-Index of Journal of Consumer Behaviour is 36. The table below lists those papers that are above that threshold based on CrossRef citation counts [max. 250 papers]. The publications cover those that have been published in the past four years, i.e., from 2022-05-01 to 2026-05-01.)
ArticleCitations
Issue Information171
Issue Information169
132
#sustainablefashion on Instagram: A content and network analysis of user‐generated posts125
Influencer–Follower Interactions and Consumers' Behavioral Responses: A Multi‐Method Approach and Future Research Agenda103
Motivating consumers for health and fitness: The role of app features98
71
Correction to “Sustainability factors affecting caregivers' toy preferences: An evaluation of e‐commerce best sellers in Turkey ”71
Intrinsic motivation and its influence in eco shopping basket70
Does Augmented Reality Apps Trigger Loyalty Toward the Brand? A Myth or Reality: The Case of UK and UAE Consumers69
The Robot–Human Paradox: A Meta‐Analysis of Customer Service by Robots Versus Humans on Customer Experience57
Developing trends in showrooming, webrooming, and omnichannel shopping behaviors: Performance analysis, conceptual mapping, and future directions56
Influencing optimistic bias: Moderating roles of perceived severity and proximity55
The Impact of Price Discrepancies Across Channels on Consumers' Choice Deferral: The Role of Lay Belief About Price Discrepancies and Anticipated Regret52
Flip that coin: Barriers, barrier‐breakers, and full‐adoption of digital payment methods51
The Impact of Self‐Checkout Technology on Shopping Behavior in B2B Retail: Evidence From Point‐Of‐Sale Transaction Data51
Neuromarketing in predicting voting behavior: A case of National elections in India51
Consumer fantasies, feelings, fun …, and death? How mortality salience invokes consumers' fantastical thoughts about luxury products50
The neural bases of sport fan reactions to teams: Evidence from a neuroimaging study49
AI Beauty Filters, and Appearance Self‐Esteem: An Empirical Investigation49
Decoding Emotional Signatures of Ethical Ads: An Analysis of Actor‐Viewer Synchrony49
Luxury in the Circular Economy48
Clustering and Measuring Consumption Emotions: Scale Development Through Text Mining and a Questionnaire Survey46
Artificial Intelligence and Consumer Financial Behavior: A Systematic Literature Review and Agenda for Future Research45
How to arrange assortments available in green alternatives: Displaying products by green attributes45
How Does Human‐ AI Co‐Creation Design Help Luxury Brands Win Consumers' Favor?42
What decides my purchase of non‐fungible tokens?40
Exploring the ‘Dark Side’ of AI‐Powered Digital Assistants: A Moderated Mediation Model of Antecedents and Outcomes of Perceived Creepiness40
Construction, Validation, and Generalization of Digital Consumption Value Scale40
Using Augmented Reality to Strengthen Consumer/Brand Relationships: The Case of Luxury Brands39
Compulsive shopping behavior and disvalues39
Do not put the blame on me: Asymmetric responses to service outcome with autonomous vehicles versus human agents38
Can augmented reality impact your self‐perceptions? The malleability of the self and brand relationships in augmented reality try‐on services38
3D versus 2D: Effects of the number of dimensions of product images on perceptions of product size38
Which Moments Matter Most? Investigating Boundary Conditions of the Effect of Specific Moments on Overall Evaluations of Customer Experiences36
Us and them! Consumer resistance as an act of antistate opposition in Iran36
Wired to Win, Drained to Play: Investigating the Personality‐Fatigue Nexus in Gamers36
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