Journal of Consumer Behaviour

Papers
(The H4-Index of Journal of Consumer Behaviour is 30. The table below lists those papers that are above that threshold based on CrossRef citation counts [max. 250 papers]. The publications cover those that have been published in the past four years, i.e., from 2021-08-01 to 2025-08-01.)
ArticleCitations
Issue Information126
121
Issue Information120
Flip that coin: Barriers, barrier‐breakers, and full‐adoption of digital payment methods104
The Robot–Human Paradox: A Meta‐Analysis of Customer Service by Robots Versus Humans on Customer Experience94
Motivating consumers for health and fitness: The role of app features61
Contribution of concept recall to brand loyalty: An empirical analysis of design and performance60
The role of consumer mindsets to reduce health‐related stress58
Intrinsic motivation and its influence in eco shopping basket57
Influencing optimistic bias: Moderating roles of perceived severity and proximity57
Consumer fantasies, feelings, fun …, and death? How mortality salience invokes consumers' fantastical thoughts about luxury products46
Correction to “Sustainability factors affecting caregivers' toy preferences: An evaluation of e‐commerce best sellers in Turkey”45
Neuromarketing in predicting voting behavior: A case of National elections in India45
Using the Dirichlet model to predict how fashion brands compete and grow on eBay44
The neural bases of sport fan reactions to teams: Evidence from a neuroimaging study42
#sustainablefashion on Instagram: A content and network analysis of user‐generated posts39
Does Augmented Reality Apps Trigger Loyalty Toward the Brand? A Myth or Reality: The Case of UK and UAE Consumers39
39
The Impact of Price Discrepancies Across Channels on Consumers' Choice Deferral: The Role of Lay Belief About Price Discrepancies and Anticipated Regret36
Developing trends in showrooming, webrooming, and omnichannel shopping behaviors: Performance analysis, conceptual mapping, and future directions36
Which Moments Matter Most? Investigating Boundary Conditions of the Effect of Specific Moments on Overall Evaluations of Customer Experiences34
Us and them! Consumer resistance as an act of antistate opposition in Iran33
Do not put the blame on me: Asymmetric responses to service outcome with autonomous vehicles versus human agents33
3D versus 2D: Effects of the number of dimensions of product images on perceptions of product size33
Luxury in the Circular Economy32
The anti‐consumption journey: Unplugging for improved well‐being32
Compulsive shopping behavior and disvalues31
From Stimulus to Response: Understanding the Causes and Outcomes of Consumer Activism31
Clustering and Measuring Consumption Emotions: Scale Development Through Text Mining and a Questionnaire Survey30
What decides my purchase of non‐fungible tokens?30
Effect of online social media marketing efforts on customer response30
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