OOIR: Observatory of International Research

Papers

(The H4-Index of Journal of Consumer Behaviour is 28. The table below lists those papers that are above that threshold based on CrossRef citation counts [max. 250 papers]. The publications cover those that have been published in the past four years, i.e., from 2020-04-01 to 2024-04-01.)

Article	Citations
The bright side of online consumer behavior: Continuance intention for mobile payments	72
New rules of social media shopping: Personality differences of U.S. Gen Z versus Gen X market mavens	60
Does digital content marketing affect tourism consumer behavior? An extension of technology acceptance model	54
Evolution and trends in consumer behaviour: Insights from Journal of Consumer Behaviour	52
The impact of emotions on shopping behavior during epidemic. What a business can do to protect customers	50
To engage or not engage? The features of video content on YouTube affecting digital consumer engagement	48
Consumer behaviour and environmental sustainability	46
Social norms and plastic avoidance: Testing the theory of normative social behaviour on an environmental behaviour	46
Millennials' evaluation of corporate social responsibility: The wants and needs of the largest and most ethical generation	43
Toward an agency and reactance theory of crowding: Insights from COVID‐19 and the tourism industry	43
The role of consumer innovativeness and green perceptions on green innovation use: The case of shared e‐bikes and e‐scooters	41
How trust leads to online purchase intention founded in perceived usefulness and peer communication	39
Customers' social interactions and panic buying behavior: Insights from social media practices	39
Addressing food waste: How to position upcycled foods to different generations	39
Shaping customer brand loyalty during the pandemic: The role of brand credibility, value congruence, experience, identification, and engagement	39
When does a social norm catch the worm? Disentangling social normative influences on sustainable consumption behaviour	39
Does E‐Brand experience matter in the consumer market? Explaining the impact of social media marketing activities on consumer‐based brand equity and love	38
Mindsets, shopping motivations and compulsive buying: Insights from China	35
Acceptability of insects in animal feed: A survey of French consumers	35
Impact ofCOVID‐19 on consumers' impulse buying behavior of fitness products: A moderated mediation model	35
Do online environments promote sufficiency or overconsumption? Online advertisement and social media effects on clothing, digital devices, and air travel consumption	34
The effect of brand anthropomorphism, brand distinctiveness, and warmth on brand attitude: A mediated moderation model	33
The impact of fast fashion retailers' sustainable collections on corporate legitimacy: Examining the mediating role of altruistic attributions	33
Parallel mediation effect of consumption values and the moderation effect of innovativeness, in predicting the influence of identity on green purchasing behavior	32
Chatbots in retail: How do they affect the continued use and purchase intentions of Chinese consumers?	31

Non‐deceptive counterfeit purchase behavior of luxury fashion products	29
Normalising the “ugly” to reduce food waste: Exploring the socialisations that form appearance preferences for fresh fruits and vegetables	28
Counterfeit luxury consumption: A review and research agenda	28