OOIR: Observatory of International Research

Papers

(The H4-Index of Journal of Consumer Behaviour is 27. The table below lists those papers that are above that threshold based on CrossRef citation counts [max. 250 papers]. The publications cover those that have been published in the past four years, i.e., from 2020-11-01 to 2024-11-01.)

Article	Citations
The bright side of online consumer behavior: Continuance intention for mobile payments	95
Evolution and trends in consumer behaviour: Insights from Journal of Consumer Behaviour	83
New rules of social media shopping: Personality differences of U.S. Gen Z versus Gen X market mavens	70
To engage or not engage? The features of video content on YouTube affecting digital consumer engagement	68
How trust leads to online purchase intention founded in perceived usefulness and peer communication	56
Chatbots in retail: How do they affect the continued use and purchase intentions of Chinese consumers?	51
The role of consumer innovativeness and green perceptions on green innovation use: The case of shared e‐bikes and e‐scooters	50
Shaping customer brand loyalty during the pandemic: The role of brand credibility, value congruence, experience, identification, and engagement	49
When does a social norm catch the worm? Disentangling social normative influences on sustainable consumption behaviour	48
Toward an agency and reactance theory of crowding: Insights from COVID‐19 and the tourism industry	47
Brands are calling your AVATAR in Metaverse–A study to explore XR‐based gamification marketing activities & consumer‐based brand equity in virtual world	46
Does E‐Brand experience matter in the consumer market? Explaining the impact of social media marketing activities on consumer‐based brand equity and love	46
Impact ofCOVID‐19 on consumers' impulse buying behavior of fitness products: A moderated mediation model	45
Customers' social interactions and panic buying behavior: Insights from social media practices	44
The effect of AI quality on customer experience and brand relationship	39
The complex triad of congruence issues in influencer marketing	38
Non‐deceptive counterfeit purchase behavior of luxury fashion products	38
Parallel mediation effect of consumption values and the moderation effect of innovativeness, in predicting the influence of identity on green purchasing behavior	36
Effect of online social media marketing efforts on customer response	35
Mapping the influence of country‐of‐origin knowledge, consumer ethnocentrism, and perceived risk on consumer action against foreign products	32
The effect of augmented reality in mobile applications on consumers' online impulse purchase intention: The mediating role of perceived value	32
Do parasocial relationships and the quality of communication with AI shopping chatbots determine middle‐aged women consumers' continuance usage intentions?	30
Normalising the “ugly” to reduce food waste: Exploring the socialisations that form appearance preferences for fresh fruits and vegetables	30
The mediating role of brand trust in the relationship between brand personality and brand loyalty	29
Value creation or value destruction: Conceptualizing the experiential nature of value‐in‐use	29

Determinants of consumer loyalty towards celebrity‐owned restaurants: The mediating role of brand love	28
Influencer marketing in China: The roles of parasocial identification, consumer engagement, and inferences of manipulative intent	28