Journal of Consumer Behaviour

Papers
(The H4-Index of Journal of Consumer Behaviour is 38. The table below lists those papers that are above that threshold based on CrossRef citation counts [max. 250 papers]. The publications cover those that have been published in the past four years, i.e., from 2022-08-01 to 2026-08-01.)
ArticleCitations
Issue Information188
Issue Information181
147
125
Correction to “Sustainability factors affecting caregivers' toy preferences: An evaluation of e‐commerce best sellers in Turkey ”108
Does Augmented Reality Apps Trigger Loyalty Toward the Brand? A Myth or Reality: The Case of UK and UAE Consumers91
The neural bases of sport fan reactions to teams: Evidence from a neuroimaging study79
Motivating consumers for health and fitness: The role of app features77
Flip that coin: Barriers, barrier‐breakers, and full‐adoption of digital payment methods75
Building Relationships With the Empathetic Chatbots: The Effect of Chatbot Empathy on Consumer Well‐Being69
Influencing optimistic bias: Moderating roles of perceived severity and proximity66
Consumer fantasies, feelings, fun …, and death? How mortality salience invokes consumers' fantastical thoughts about luxury products63
Understanding Consumer Resource Scarcity: A Mixed‐Method Study62
Influencer–Follower Interactions and Consumers' Behavioral Responses: A Multi‐Method Approach and Future Research Agenda62
Money Talks, Sustainability Whispers: The Power of Financial and Non‐Financial Nudges in Shaping Sustainable Delivery Choices59
The Impact of Price Discrepancies Across Channels on Consumers' Choice Deferral: The Role of Lay Belief About Price Discrepancies and Anticipated Regret59
Neuromarketing in predicting voting behavior: A case of National elections in India58
Intrinsic motivation and its influence in eco shopping basket55
#sustainablefashion on Instagram: A content and network analysis of user‐generated posts52
How Nouns and Verbs Shape Brand Perceptions Across Generational Cohorts: The Brand Linguistic Action Framework52
The Impact of Self‐Checkout Technology on Shopping Behavior in B2B Retail: Evidence From Point‐Of‐Sale Transaction Data52
Decoding Emotional Signatures of Ethical Ads: An Analysis of Actor‐Viewer Synchrony50
The Robot–Human Paradox: A Meta‐Analysis of Customer Service by Robots Versus Humans on Customer Experience49
Developing trends in showrooming, webrooming, and omnichannel shopping behaviors: Performance analysis, conceptual mapping, and future directions48
AI Beauty Filters, and Appearance Self‐Esteem: An Empirical Investigation47
Luxury in the Circular Economy46
How to arrange assortments available in green alternatives: Displaying products by green attributes44
Us and them! Consumer resistance as an act of antistate opposition in Iran44
Construction, Validation, and Generalization of Digital Consumption Value Scale44
What decides my purchase of non‐fungible tokens?43
Artificial Intelligence and Consumer Financial Behavior: A Systematic Literature Review and Agenda for Future Research43
Can augmented reality impact your self‐perceptions? The malleability of the self and brand relationships in augmented reality try‐on services42
The anti‐consumption journey: Unplugging for improved well‐being41
3D versus 2D: Effects of the number of dimensions of product images on perceptions of product size41
Using Augmented Reality to Strengthen Consumer/Brand Relationships: The Case of Luxury Brands39
Understanding Augmented Reality Affordances for Travel Decision‐Making: A Mixed‐Method Study39
Exploring the ‘Dark Side’ of AI‐Powered Digital Assistants: A Moderated Mediation Model of Antecedents and Outcomes of Perceived Creepiness39
Which Moments Matter Most? Investigating Boundary Conditions of the Effect of Specific Moments on Overall Evaluations of Customer Experiences39
How Does Human‐ AI Co‐Creation Design Help Luxury Brands Win Consumers' Favor?38
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