Journal of Consumer Behaviour

Papers
(The H4-Index of Journal of Consumer Behaviour is 30. The table below lists those papers that are above that threshold based on CrossRef citation counts [max. 250 papers]. The publications cover those that have been published in the past four years, i.e., from 2021-05-01 to 2025-05-01.)
ArticleCitations
Using the Dirichlet model to predict how fashion brands compete and grow on eBay114
Issue Information112
Influencing optimistic bias: Moderating roles of perceived severity and proximity94
Contribution of concept recall to brand loyalty: An empirical analysis of design and performance94
83
Flip that coin: Barriers, barrier‐breakers, and full‐adoption of digital payment methods68
The role of consumer mindsets to reduce health‐related stress66
The neural bases of sport fan reactions to teams: Evidence from a neuroimaging study56
Nested relationships in pro‐environmental purchasing: A moderated mediation model49
49
Does Augmented Reality Apps Trigger Loyalty Toward the Brand? A Myth or Reality: The Case of UK and UAE Consumers46
Consumer fantasies, feelings, fun …, and death? How mortality salience invokes consumers' fantastical thoughts about luxury products45
Developing trends in showrooming, webrooming, and omnichannel shopping behaviors: Performance analysis, conceptual mapping, and future directions42
Motivating consumers for health and fitness: The role of app features41
Neuromarketing in predicting voting behavior: A case of National elections in India39
How does a brand's psychological distance in an advergame influence brand memory of the consumers?38
Intrinsic motivation and its influence in eco shopping basket37
The Robot–Human Paradox: A Meta‐Analysis of Customer Service by Robots Versus Humans on Customer Experience35
How to arrange assortments available in green alternatives: Displaying products by green attributes34
#sustainablefashion on Instagram: A content and network analysis of user‐generated posts34
Us and them! Consumer resistance as an act of antistate opposition in Iran34
To taste not to waste: Can exposure to TV cooking shows cultivate food waste reduction?33
Fight or flight: Can marketing tools help consumers cope with self‐discrepancies and social identity threat?32
Do not put the blame on me: Asymmetric responses to service outcome with autonomous vehicles versus human agents32
Using Augmented Reality to Strengthen Consumer/Brand Relationships: The Case of Luxury Brands31
Effect of online social media marketing efforts on customer response31
Compulsive shopping behavior and disvalues31
3D versus 2D: Effects of the number of dimensions of product images on perceptions of product size31
Artificial Intelligence and Consumer Financial Behavior: A Systematic Literature Review and Agenda for Future Research30
The anti‐consumption journey: Unplugging for improved well‐being30
0.17088913917542