OOIR: Observatory of International Research

Papers

(The TQCC of International Journal of Market Research is 5. The table below lists those papers that are above that threshold based on CrossRef citation counts [max. 250 papers]. The publications cover those that have been published in the past four years, i.e., from 2022-08-01 to 2026-08-01.)

Article	Citations
NPS from the customer’s perspective: The influence of the recent experience	43
Using complementary analyses with importance-performance analysis	40
A Preliminary Investigation of LLM Capability for Cognitive Interviewing	22
Interviewer-Observed Paradata in Mixed-Mode and Innovative Data Collection	21
To See the Invisible: An Empirical Comparison of Methods for Text-Based Sentiment Analysis of Online Contents From People With Autism Spectrum Condition	20
Let’s Talk About Sex: A Systematic Review of Sex-of-Interviewer Effects on the Survey Response	19
Bots in web survey interviews: A showcase	19
Detecting Response Time Outlier Detection Methods in Probability and Nonprobability Panels	18
Clearly (not) identifiable – The recognisability of gambling content marketing	17
Ad Relevance vs. Skepticism: Explaining Avoidance and Purchase Intention	16
The philosophical and methodological guidelines for ethical online ethnography	16
The Impact of Behavioural Framing Effects on Market Research Conversion Rates	15
Upselling through upgrading: The role of employee engagement	14
Social media ads for survey recruitment: Performance, costs, user engagement	13
Modelling purchase intentions towards traditional small grain foods in Zimbabwe	12
Reflexive Effects of Articulated Negative Word of Mouth on the Sender’s Brand Hate and Future NWOM Intentions: Mediating Role of Brand Hate and Coping Mechanisms	11
An analysis of trends, challenges, and opportunities in retail analytics	11
Digital technologies meet soft laddering: A critical reflective perspective	11
Responsible AI in Marketing: AI Booing and AI Washing Cycle of AI Mistrust	10
Thinking big – here comes the sun	10
A template for conducting qualitative sales research in the Middle East	9
A hands-on guide to conducting field experiments using mobile applications	8
The 5R Guidelines for a strengths-based approach to co-design with customers experiencing vulnerability	8
When the Blockchain Breaks: Marketing Resilience in the Event of a Cryptocurrency Collapse	8
Old world assessment of new world provenance cues: An Italian perspective	7

Exploring young voter engagement and journey mapping across political events	6
Diversity or Authenticity? How Black Consumers Perceive Fashion Representation	6
How prevalent are suggestive brand names and Distinctive Assets? An AI-human approach	6
Not seeing the wood for the trees: Influences on random forest accuracy	6
Photovoice of marginalized groups and pride month marketing	6
How much is it about the money? Using facebook to promote a web survey during the COVID-19 pandemic and estimating average response-returns on ad-investments	6
Multi-Dimensional Predictors of Sharing Platform Growth: A Machine Learning Study	6
Chatbot-Administered Surveys in Marketing: A Literature Review	6
Market shaping through controversial innovation	6
The role of market research in pack redesign performance	6
Effects of Embodied Interviewing Agents on Open Narrative Responses	5
Are mobile phones predominant in dual-frame computer assisted telephone interviewing surveys?	5
Accuracy and practical considerations in an RDD text-to-web survey	5
Using Generative AI to Enhance Psychometric Scale Development in Market Research	5
Examining final comment questions with requests for written and oral answers	5
How to signal product variety on pack: an investigation of color and image cues	5
Using Meta-Learners and Propensity Score Matching to Optimize Customer Retention	5
Impact of social media brand blunders on brand trust and brand liking	5
Discovering AI-driven purposeful political brand content to influence the voters’ attitude	5
Love is in the … Rare? Investigating Brand Love Prevalence and its Link With Behavioural Loyalty Across Multiple Product Categories	5
Effects of online shopping channel and price discount on near-expiry food sales	5
Corrigendum to “Effects of online shopping channel and price discount on near-expiry food sales”	5
A new bundling model to promote the worst selling products with deep learning approaches	5
Privacy concerns and social desirability bias	5
Systematic Review Research in Marketing Scholarship: Optimizing Rigor	5
Researching vulnerable participants: The role of critical reflexivity in overcoming methodological challenges	5
Handling the Inconsistency between Self-Report and the Actual Behavior: Validity of Excluding Survey Participants with Insufficient Effort Responding	5
Does ticket sales information disclosure affect speed of ticket sales?	5
Developing a Comprehensive Manipulation for the Construct Self-Brand Connection	5
Necessary condition analysis: New applications for market researchers	5