International Journal of Market Research

Papers
(The TQCC of International Journal of Market Research is 4. The table below lists those papers that are above that threshold based on CrossRef citation counts [max. 250 papers]. The publications cover those that have been published in the past four years, i.e., from 2020-02-01 to 2024-02-01.)
ArticleCitations
Beyond a tandem analysis of SEM and PROCESS: Use of PLS-SEM for mediation analyses!274
Measurement equivalence in probability and nonprobability online panels119
Sarcasm detection using machine learning algorithms in Twitter: A systematic review59
Artificial intelligence in marketing: A systematic literature review43
Fake news or true lies? Reflections about problematic contents in marketing36
The role of interactivity on customer engagement in mobile e-commerce applications20
Greener than Others? Exploring Generational Differences in Green Purchase Intent19
A Meta-Analysis of How Country-Level Factors Affect Web Survey Response Rates18
How long do respondents think online surveys should be? New evidence from two online panels in Germany15
Companies responses to scandal backlash caused by social media influencers14
Finding yourself in your wardrobe: An exploratory study of lived experiences with a capsule wardrobe12
Multidimensional green brand equity: A cross-cultural scale development and validation study12
#artoninstagram: Engaging with art in the era of the selfie11
Predicting m-shopping in the two largest m-commerce markets: The United States and China11
Does sustainable consumption make consumers happy?11
Predicting online shopping cart abandonment with machine learning approaches10
Co-designing social marketing programs with “bottom of the pyramid” citizens10
Deciphering ‘Urge to Buy’: A Meta-Analysis of Antecedents9
Online Grocery Sales after the Pandemic9
Data Quality Assurance Begins Before Data Collection and Never Ends: What Marketing Researchers Absolutely Need to Remember9
Cognitive load reduction strategies in questionnaire design9
Over-time variation in individual’s customer satisfaction scores8
Analyzing proprietary, private label, and non-brands in fresh produce purchases8
TV adverts, materialism, and children’s self-esteem: The role of socio-economic status7
Customer Experience: Extracting Topics From Tweets7
How collectivistic values affect online word-of-mouth7
Considerations for conducting sensitive research with the LGBTQIA+ communities6
Informed consent for paradata use in web surveys6
Adoption of services and apps on mobile phones by micro-entrepreneurs in Sub-Saharan Africa6
Are self-description scales better than agree/disagree scales?6
The role of shopping mission in retail customer segmentation6
In Pursuit of the “Pink Pound”: A Systematic Literature Review5
The multi-actor perspective of engagement on social media5
Research priorities for data, market research, and insights5
What makes modern Britain laugh? How semiotics helped the BBC bridge the Humor Gap5
Consumer partnerships in research (CPR) checklist: A method for conducting market research with vulnerable consumers5
Africa’s heterogeneous middle class: A 10-city study of consumer lifestyle indicators5
Segmenting the Bottom of the Pyramid Consumers: Theoretical Approach5
Enhancing data collection methods with qualitative projective techniques in the exploration of a university’s brand identity and brand image5
Transformative service research methodologies for vulnerable participants5
Toward auto-netnography in consumer studies5
Measuring advertising’s effect on mental availability5
Capturing heterogeneous decision making processes: the case with the E-book reader market4
Can the youth materialism scale be used across different countries and cultures?4
COVID-19 and race: Protecting data or saving lives?4
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