OOIR: Observatory of International Research

Papers

(The TQCC of International Journal of Market Research is 4. The table below lists those papers that are above that threshold based on CrossRef citation counts [max. 250 papers]. The publications cover those that have been published in the past four years, i.e., from 2021-11-01 to 2025-11-01.)

Article	Citations
Interviewer-Observed Paradata in Mixed-Mode and Innovative Data Collection	124
To See the Invisible: An Empirical Comparison of Methods for Text-Based Sentiment Analysis of Online Contents From People With Autism Spectrum Condition	43
Bots in web survey interviews: A showcase	31
A Preliminary Investigation of LLM Capability for Cognitive Interviewing	20
NPS from the customer’s perspective: The influence of the recent experience	20
Using complementary analyses with importance-performance analysis	19
A Question of Gender: Gender classification in international research	16
Clearly (not) identifiable – The recognisability of gambling content marketing	16
How can each brand’s buyer base buy the category at above the average rate?	16
The Impact of Behavioural Framing Effects on Market Research Conversion Rates	15
The philosophical and methodological guidelines for ethical online ethnography	13
Upselling through upgrading: The role of employee engagement	13
An analysis of trends, challenges, and opportunities in retail analytics	13
Modelling purchase intentions towards traditional small grain foods in Zimbabwe	12
Social media ads for survey recruitment: Performance, costs, user engagement	12
Thinking big – here comes the sun	11
Responsible AI in Marketing: AI Booing and AI Washing Cycle of AI Mistrust	11
Digital technologies meet soft laddering: A critical reflective perspective	11
Measurement equivalence in probability and nonprobability online panels	10
The 5R Guidelines for a strengths-based approach to co-design with customers experiencing vulnerability	10
A template for conducting qualitative sales research in the Middle East	10
Special Issue: The Future of Qualitative Methods	9
A hands-on guide to conducting field experiments using mobile applications	9
Seeing the Bigger Picture: Why Market Research History Matters?	9
The role of market research in pack redesign performance	8

Deciphering ‘Urge to Buy’: A Meta-Analysis of Antecedents	8
Market shaping through controversial innovation	8
Old world assessment of new world provenance cues: An Italian perspective	7
How much is it about the money? Using facebook to promote a web survey during the COVID-19 pandemic and estimating average response-returns on ad-investments	7
Exploring young voter engagement and journey mapping across political events	6
Are mobile phones predominant in dual-frame computer assisted telephone interviewing surveys?	6
Photovoice of marginalized groups and pride month marketing	6
Systematic Review Research in Marketing Scholarship: Optimizing Rigor	6
How prevalent are suggestive brand names and Distinctive Assets? An AI-human approach	6
Not seeing the wood for the trees: Influences on random forest accuracy	6
Accuracy and practical considerations in an RDD text-to-web survey	5
Discovering AI-driven purposeful political brand content to influence the voters’ attitude	5
Researching vulnerable participants: The role of critical reflexivity in overcoming methodological challenges	5
Impact of social media brand blunders on brand trust and brand liking	5
Securing higher-quality data from self-administered questionnaires	5
Using Natural Language Processing to Identify Effective Influencers	5
How to signal product variety on pack: an investigation of color and image cues	4
Handling the Inconsistency between Self-Report and the Actual Behavior: Validity of Excluding Survey Participants with Insufficient Effort Responding	4
Privacy concerns and social desirability bias	4
Political brand culture of Pakistan Tehreek-e-Insaf: An internal perspective	4
Effects of online shopping channel and price discount on near-expiry food sales	4
Comparative Analysis of Attributions From Customer Experiences and Journeys	4
Examining final comment questions with requests for written and oral answers	4
Does ticket sales information disclosure affect speed of ticket sales?	4
Segmenting the Bottom of the Pyramid Consumers: Theoretical Approach	4
A new bundling model to promote the worst selling products with deep learning approaches	4
Necessary condition analysis: New applications for market researchers	4
Corrigendum to “Effects of online shopping channel and price discount on near-expiry food sales”	4