OOIR: Observatory of International Research

Papers

(The TQCC of International Journal of Market Research is 5. The table below lists those papers that are above that threshold based on CrossRef citation counts [max. 250 papers]. The publications cover those that have been published in the past four years, i.e., from 2022-05-01 to 2026-05-01.)

Article	Citations
Interviewer-Observed Paradata in Mixed-Mode and Innovative Data Collection	36
A Preliminary Investigation of LLM Capability for Cognitive Interviewing	33
To See the Invisible: An Empirical Comparison of Methods for Text-Based Sentiment Analysis of Online Contents From People With Autism Spectrum Condition	21
NPS from the customer’s perspective: The influence of the recent experience	21
Using complementary analyses with importance-performance analysis	20
Clearly (not) identifiable – The recognisability of gambling content marketing	18
Bots in web survey interviews: A showcase	18
How can each brand’s buyer base buy the category at above the average rate?	17
Ad Relevance vs. Skepticism: Explaining Avoidance and Purchase Intention	16
Let’s Talk About Sex: A Systematic Review of Sex-of-Interviewer Effects on the Survey Response	15
A Question of Gender: Gender classification in international research	15
The Impact of Behavioural Framing Effects on Market Research Conversion Rates	15
Upselling through upgrading: The role of employee engagement	13
Digital technologies meet soft laddering: A critical reflective perspective	13
The philosophical and methodological guidelines for ethical online ethnography	13
Social media ads for survey recruitment: Performance, costs, user engagement	11
An analysis of trends, challenges, and opportunities in retail analytics	11
Modelling purchase intentions towards traditional small grain foods in Zimbabwe	11
Responsible AI in Marketing: AI Booing and AI Washing Cycle of AI Mistrust	10
Reflexive Effects of Articulated Negative Word of Mouth on the Sender’s Brand Hate and Future NWOM Intentions: Mediating Role of Brand Hate and Coping Mechanisms	10
A template for conducting qualitative sales research in the Middle East	9
Thinking big – here comes the sun	9
The 5R Guidelines for a strengths-based approach to co-design with customers experiencing vulnerability	9
Special Issue: The Future of Qualitative Methods	8
Deciphering ‘Urge to Buy’: A Meta-Analysis of Antecedents	8

When the Blockchain Breaks: Marketing Resilience in the Event of a Cryptocurrency Collapse	8
A hands-on guide to conducting field experiments using mobile applications	7
How much is it about the money? Using facebook to promote a web survey during the COVID-19 pandemic and estimating average response-returns on ad-investments	7
Exploring young voter engagement and journey mapping across political events	6
Photovoice of marginalized groups and pride month marketing	6
Diversity or Authenticity? How Black Consumers Perceive Fashion Representation	6
Market shaping through controversial innovation	6
How prevalent are suggestive brand names and Distinctive Assets? An AI-human approach	6
Multi-Dimensional Predictors of Sharing Platform Growth: A Machine Learning Study	6
Old world assessment of new world provenance cues: An Italian perspective	6
The role of market research in pack redesign performance	6
A new bundling model to promote the worst selling products with deep learning approaches	5
Researching vulnerable participants: The role of critical reflexivity in overcoming methodological challenges	5
Accuracy and practical considerations in an RDD text-to-web survey	5
Chatbot-Administered Surveys in Marketing: A Literature Review	5
Privacy concerns and social desirability bias	5
How to signal product variety on pack: an investigation of color and image cues	5
Corrigendum to “Effects of online shopping channel and price discount on near-expiry food sales”	5
Systematic Review Research in Marketing Scholarship: Optimizing Rigor	5
Discovering AI-driven purposeful political brand content to influence the voters’ attitude	5
Impact of social media brand blunders on brand trust and brand liking	5
Using Generative AI to Enhance Psychometric Scale Development in Market Research	5
Handling the Inconsistency between Self-Report and the Actual Behavior: Validity of Excluding Survey Participants with Insufficient Effort Responding	5
Examining final comment questions with requests for written and oral answers	5
Effects of Embodied Interviewing Agents on Open Narrative Responses	5
Are mobile phones predominant in dual-frame computer assisted telephone interviewing surveys?	5
Not seeing the wood for the trees: Influences on random forest accuracy	5
Using Natural Language Processing to Identify Effective Influencers	5
Effects of online shopping channel and price discount on near-expiry food sales	5