OOIR: Observatory of International Research

Papers

(The TQCC of International Journal of Market Research is 5. The table below lists those papers that are above that threshold based on CrossRef citation counts [max. 250 papers]. The publications cover those that have been published in the past four years, i.e., from 2022-06-01 to 2026-06-01.)

Article	Citations
NPS from the customer’s perspective: The influence of the recent experience	37
Using complementary analyses with importance-performance analysis	36
A Preliminary Investigation of LLM Capability for Cognitive Interviewing	21
Interviewer-Observed Paradata in Mixed-Mode and Innovative Data Collection	21
To See the Invisible: An Empirical Comparison of Methods for Text-Based Sentiment Analysis of Online Contents From People With Autism Spectrum Condition	20
Let’s Talk About Sex: A Systematic Review of Sex-of-Interviewer Effects on the Survey Response	18
Clearly (not) identifiable – The recognisability of gambling content marketing	18
Bots in web survey interviews: A showcase	18
A Question of Gender: Gender classification in international research	16
Ad Relevance vs. Skepticism: Explaining Avoidance and Purchase Intention	16
The philosophical and methodological guidelines for ethical online ethnography	15
The Impact of Behavioural Framing Effects on Market Research Conversion Rates	15
Digital technologies meet soft laddering: A critical reflective perspective	14
An analysis of trends, challenges, and opportunities in retail analytics	13
Social media ads for survey recruitment: Performance, costs, user engagement	13
Reflexive Effects of Articulated Negative Word of Mouth on the Sender’s Brand Hate and Future NWOM Intentions: Mediating Role of Brand Hate and Coping Mechanisms	12
Modelling purchase intentions towards traditional small grain foods in Zimbabwe	12
Upselling through upgrading: The role of employee engagement	12
Responsible AI in Marketing: AI Booing and AI Washing Cycle of AI Mistrust	11
A template for conducting qualitative sales research in the Middle East	10
Thinking big – here comes the sun	10
The 5R Guidelines for a strengths-based approach to co-design with customers experiencing vulnerability	9
When the Blockchain Breaks: Marketing Resilience in the Event of a Cryptocurrency Collapse	9
A hands-on guide to conducting field experiments using mobile applications	8
Special Issue: The Future of Qualitative Methods	8

Deciphering ‘Urge to Buy’: A Meta-Analysis of Antecedents	7
Old world assessment of new world provenance cues: An Italian perspective	7
The role of market research in pack redesign performance	6
Chatbot-Administered Surveys in Marketing: A Literature Review	6
Multi-Dimensional Predictors of Sharing Platform Growth: A Machine Learning Study	6
How much is it about the money? Using facebook to promote a web survey during the COVID-19 pandemic and estimating average response-returns on ad-investments	6
Photovoice of marginalized groups and pride month marketing	6
Market shaping through controversial innovation	6
How prevalent are suggestive brand names and Distinctive Assets? An AI-human approach	6
Diversity or Authenticity? How Black Consumers Perceive Fashion Representation	6
Exploring young voter engagement and journey mapping across political events	6
Are mobile phones predominant in dual-frame computer assisted telephone interviewing surveys?	5
Effects of Embodied Interviewing Agents on Open Narrative Responses	5
Privacy concerns and social desirability bias	5
Accuracy and practical considerations in an RDD text-to-web survey	5
Examining final comment questions with requests for written and oral answers	5
How to signal product variety on pack: an investigation of color and image cues	5
Using Meta-Learners and Propensity Score Matching to Optimize Customer Retention	5
Discovering AI-driven purposeful political brand content to influence the voters’ attitude	5
Researching vulnerable participants: The role of critical reflexivity in overcoming methodological challenges	5
Systematic Review Research in Marketing Scholarship: Optimizing Rigor	5
Effects of online shopping channel and price discount on near-expiry food sales	5
Corrigendum to “Effects of online shopping channel and price discount on near-expiry food sales”	5
A new bundling model to promote the worst selling products with deep learning approaches	5
Using Generative AI to Enhance Psychometric Scale Development in Market Research	5
Impact of social media brand blunders on brand trust and brand liking	5
Not seeing the wood for the trees: Influences on random forest accuracy	5
Handling the Inconsistency between Self-Report and the Actual Behavior: Validity of Excluding Survey Participants with Insufficient Effort Responding	5
Does ticket sales information disclosure affect speed of ticket sales?	5
Developing a Comprehensive Manipulation for the Construct Self-Brand Connection	5
Necessary condition analysis: New applications for market researchers	5