OOIR: Observatory of International Research

Papers

(The median citation count of International Journal of Market Research is 1. The table below lists those papers that are above that threshold based on CrossRef citation counts [max. 250 papers]. The publications cover those that have been published in the past four years, i.e., from 2021-05-01 to 2025-05-01.)

Article	Citations
Bots in web survey interviews: A showcase	194
To See the Invisible: An Empirical Comparison of Methods for Text-Based Sentiment Analysis of Online Contents From People With Autism Spectrum Condition	122
Interviewer-Observed Paradata in Mixed-Mode and Innovative Data Collection	38
How can each brand’s buyer base buy the category at above the average rate?	35
NPS from the customer’s perspective: The influence of the recent experience	35
Comparing respondents who passed versus failed an Instructional Manipulation Check: A case study about support for climate change policies	23
A Question of Gender: Gender classification in international research	21
Clearly (not) identifiable – The recognisability of gambling content marketing	18
The philosophical and methodological guidelines for ethical online ethnography	15
A Latent Allocation Model for Brand Awareness and Mindset Metrics	15
The Impact of Behavioural Framing Effects on Market Research Conversion Rates	14
An analysis of trends, challenges, and opportunities in retail analytics	13
Upselling through upgrading: The role of employee engagement	12
Digital technologies meet soft laddering: A critical reflective perspective	12
Customer Experience: Extracting Topics From Tweets	11
Thinking big – here comes the sun	10
The 5R Guidelines for a strengths-based approach to co-design with customers experiencing vulnerability	10
Measurement equivalence in probability and nonprobability online panels	10
Lots of bots or maybe nots: A process for detecting bots in social media research	9
Seeing the Bigger Picture: Why Market Research History Matters?	9
The cultural influences of narrative content on consumers’ perceptions of helpfulness	9
A hands-on guide to conducting field experiments using mobile applications	9
A template for conducting qualitative sales research in the Middle East	9
Special Issue: The Future of Qualitative Methods	8
The role of market research in pack redesign performance	8

Exploring young voter engagement and journey mapping across political events	8
Deciphering ‘Urge to Buy’: A Meta-Analysis of Antecedents	8
Market shaping through controversial innovation	8
How prevalent are suggestive brand names and Distinctive Assets? An AI-human approach	7
Photovoice of marginalized groups and pride month marketing	7
How much is it about the money? Using facebook to promote a web survey during the COVID-19 pandemic and estimating average response-returns on ad-investments	7
Does sustainable consumption make consumers happy?	6
Not seeing the wood for the trees: Influences on random forest accuracy	6
Old world assessment of new world provenance cues: An Italian perspective	6
Discovering AI-driven purposeful political brand content to influence the voters’ attitude	5
Impact of social media brand blunders on brand trust and brand liking	5
Securing higher-quality data from self-administered questionnaires	5
Systematic Review Research in Marketing Scholarship: Optimizing Rigor	5
Using Natural Language Processing to Identify Effective Influencers	5
Are mobile phones predominant in dual-frame computer assisted telephone interviewing surveys?	5
Researching vulnerable participants: The role of critical reflexivity in overcoming methodological challenges	5
Privacy concerns and social desirability bias	4
Effects of online shopping channel and price discount on near-expiry food sales	4
Predicting m-shopping in the two largest m-commerce markets: The United States and China	4
Handling the Inconsistency between Self-Report and the Actual Behavior: Validity of Excluding Survey Participants with Insufficient Effort Responding	4
Accuracy and practical considerations in an RDD text-to-web survey	4
Investigating respondents’ willingness to participate in video-based web surveys	3
Considerations for conducting sensitive research with the LGBTQIA+ communities	3
The Net Promoter Score interrogated through a services marketing lens: Review and recommendations for service organizations	3
Political brand culture of Pakistan Tehreek-e-Insaf: An internal perspective	3
An empirical study of the relationship between perceived value and the net promoter score: Application to specialized retail chains	3
A new bundling model to promote the worst selling products with deep learning approaches	3
Necessary condition analysis: New applications for market researchers	3
Comparative Analysis of Attributions From Customer Experiences and Journeys	3
Investigating the Effects of Narrative Advertising in a Real-Life Setting	3
Consumer preference structure of online privacy concerns in an IoT environment	3
Yindyamarra: Value Co-creation with Aboriginal Australians	3
The role of interactivity on customer engagement in mobile e-commerce applications	3
Corrigendum to “Effects of online shopping channel and price discount on near-expiry food sales”	3
Segmenting the Bottom of the Pyramid Consumers: Theoretical Approach	3
Does ticket sales information disclosure affect speed of ticket sales?	3
Strategic Use of Preference Stability Information for Product Evaluation	3
Comparing participation motives of professional and non-professional respondents	3
Standing out while fitting in: An objective measure of visual branding cohesion across a product portfolio	3
Examining final comment questions with requests for written and oral answers	3
How to signal product variety on pack: an investigation of color and image cues	3
Understanding donor preferences to optimise charity marketing and communications	2
Diverse research teams: A framework for research review	2
Development of a hybrid model to plan segment based optimal promotion strategy	2
Impact of question topics and filter question formats on web survey breakoffs	2
When “the more the better”? Mindfulness enhances the effect of the number of displayed product features in short video ADs on purchase intention	2
Greener than Others? Exploring Generational Differences in Green Purchase Intent	2
Amplifying marginalised consumers’ voices: A case for trauma-informed qualitative methodologies	2
Indigenous Research Methods to Build an Uncontested Space for Marketing Insight	2
Studying Pre-Adolescents: An Autoethnographic Account of a Parent-as-Researcher	2

The challenge for political personal branding - The democratic leader paradox	2
Display of battery items in web and mail surveys: Grids versus item-by-item and radio versus wide buttons	2
Examining stated improvement research methods	2
Marketing Outcomes and Shareholder Value: A Review and Research Agenda	2
A Brand Like a Friend—How Brand Likeability Influences Brand Perception	2
Two decades of Net Promoter Score: Relevance or evidence?	2
How are e-retailer brands related to the manufacturer brands they offer?	2
Testing mediating variables and relationships with relative weight analysis	2
Does making less effort entail satisfaction? A large empirical study on client relationship services	2
The impact of social media visual features on acceptance of meat substitute	1
Call for papers: 20 years of Net Promoter Score: Looking back and looking forward	1
Effect of branching middle responses in dichotomous scales on web surveys	1
Qualitative research in the metaverse, a primer	1
Artificial intelligence in marketing: A systematic literature review	1
Data Quality Assurance Begins Before Data Collection and Never Ends: What Marketing Researchers Absolutely Need to Remember	1
Politicians as brands in parliamentary vs. presidential systems: A cross-national comparison	1
Global Political Marketing – The Future and Aspirations of Political Marketing	1
Methodologies for researching marginalised and/or potentially vulnerable groups	1
Beauty Types of Female Advertising Models in Asia	1
The urge to splurge: Differentiating unplanned and impulse purchases	1
Enhancing Self-Administered Questionnaire Response Quality Using Code of Conduct Reminders	1
The effective nature of projective techniques in political brand image research	1
Examining Pareto Law across department store shoppers	1
A Neural Network Extension for Solving the Pareto/Negative Binomial Distribution Model	1
From landslide to mudslide: The strategic marketing mistakes of the 2020–2023 New Zealand Labour Government	1
That I can wait: The effect of promotion framing on consumer preferences	1
Measuring prime ministerial brands: Exploring Needham’s framework for assessing the UK’s Boris Johnson and the Greek Kyriakos Mitsotakis	1
The net promoter score: What should managers know?	1
Market Segmentation of Online Reviews: A Network Analysis Approach	1
Who Is Willing to Use Audio and Voice Inputs in Smartphone Surveys, and Why?	1
A grid-based approach to exploratory data analysis	1
Taking the measure of net promoter score: An assessment of construct and predictive validity	1
E-guanxi: Theoretical underpinnings and scale development	1