OOIR: Observatory of International Research

Papers

(The median citation count of International Journal of Market Research is 1. The table below lists those papers that are above that threshold based on CrossRef citation counts [max. 250 papers]. The publications cover those that have been published in the past four years, i.e., from 2020-03-01 to 2024-03-01.)

Article	Citations
Beyond a tandem analysis of SEM and PROCESS: Use of PLS-SEM for mediation analyses!	287
Measurement equivalence in probability and nonprobability online panels	119
Sarcasm detection using machine learning algorithms in Twitter: A systematic review	62
Artificial intelligence in marketing: A systematic literature review	51
Fake news or true lies? Reflections about problematic contents in marketing	36
Greener than Others? Exploring Generational Differences in Green Purchase Intent	20
The role of interactivity on customer engagement in mobile e-commerce applications	20
A Meta-Analysis of How Country-Level Factors Affect Web Survey Response Rates	18
How long do respondents think online surveys should be? New evidence from two online panels in Germany	16
Companies responses to scandal backlash caused by social media influencers	15
Finding yourself in your wardrobe: An exploratory study of lived experiences with a capsule wardrobe	14
Predicting m-shopping in the two largest m-commerce markets: The United States and China	13
Does sustainable consumption make consumers happy?	12
Multidimensional green brand equity: A cross-cultural scale development and validation study	12
Co-designing social marketing programs with “bottom of the pyramid” citizens	11
Data Quality Assurance Begins Before Data Collection and Never Ends: What Marketing Researchers Absolutely Need to Remember	11
#artoninstagram: Engaging with art in the era of the selfie	11
Deciphering ‘Urge to Buy’: A Meta-Analysis of Antecedents	10
Online Grocery Sales after the Pandemic	10
Predicting online shopping cart abandonment with machine learning approaches	10
Cognitive load reduction strategies in questionnaire design	10
Considerations for conducting sensitive research with the LGBTQIA+ communities	8
Over-time variation in individual’s customer satisfaction scores	8
Analyzing proprietary, private label, and non-brands in fresh produce purchases	8
Transformative service research methodologies for vulnerable participants	7

Adoption of services and apps on mobile phones by micro-entrepreneurs in Sub-Saharan Africa	7
Customer Experience: Extracting Topics From Tweets	7
The role of shopping mission in retail customer segmentation	7
How collectivistic values affect online word-of-mouth	7
TV adverts, materialism, and children’s self-esteem: The role of socio-economic status	7
The multi-actor perspective of engagement on social media	6
Are self-description scales better than agree/disagree scales?	6
Informed consent for paradata use in web surveys	6
Africa’s heterogeneous middle class: A 10-city study of consumer lifestyle indicators	5
Segmenting the Bottom of the Pyramid Consumers: Theoretical Approach	5
Enhancing data collection methods with qualitative projective techniques in the exploration of a university’s brand identity and brand image	5
Research priorities for data, market research, and insights	5
Measuring advertising’s effect on mental availability	5
Consumer partnerships in research (CPR) checklist: A method for conducting market research with vulnerable consumers	5
Toward auto-netnography in consumer studies	5
What makes modern Britain laugh? How semiotics helped the BBC bridge the Humor Gap	5
In Pursuit of the “Pink Pound”: A Systematic Literature Review	5
Why People With Disabilities Must Be Included in Research	4
COVID-19 and race: Protecting data or saving lives?	4
Capturing heterogeneous decision making processes: the case with the E-book reader market	4
The Insights Industry: Towards a Performativity Turn in Market Research	4
Attribution and attributional processes of organizations’ environmental messages	4
Can the youth materialism scale be used across different countries and cultures?	4
Investigating the Effects of Narrative Advertising in a Real-Life Setting	4
Lots of bots or maybe nots: A process for detecting bots in social media research	3
The philosophical and methodological guidelines for ethical online ethnography	3
Finding creative drivers of advertising effectiveness with modern data analysis	3
Enhancing Self-Administered Questionnaire Response Quality Using Code of Conduct Reminders	3
An integrated model for customer equity estimation based on brand equity	3
Consumer preference structure of online privacy concerns in an IoT environment	3
Beauty Types of Female Advertising Models in Asia	3
Low-literate versus literate customer experience: Dimensions, consequences and moderators	3
A practical review of electroencephalography’s value to consumer research	3
A Question of Gender: Gender classification in international research	3
Comparing participation motives of professional and non-professional respondents	3
Investigating Undercurrents of Stationarity and Growth With Long-Term Panel Data	3
Examining manufacturer concentration metrics in consumer packaged goods	3
Market Research and Insight: Past, Present and Future	3
Market Segmentation of Online Reviews: A Network Analysis Approach	3
Insights into the Bernie Madoff financial market scandal which identify new opportunities for business market researchers	3
The impact of social media visual features on acceptance of meat substitute	2
Investigating the impact of coercive exposure on web-advertisement performance: Focusing on the mediating role of advertisement fit	2
Comparing respondents who passed versus failed an Instructional Manipulation Check: A case study about support for climate change policies	2
Acceptance and coverage of fast invitation methods to in-the-moment surveys	2
Does making less effort entail satisfaction? A large empirical study on client relationship services	2
Impact of question topics and filter question formats on web survey breakoffs	2
The 5R Guidelines for a strengths-based approach to co-design with customers experiencing vulnerability	2
Can market research change the world for the better?	2
Attitudinal and normative responses to advertising stimuli and vaping intentions	2
Securing higher-quality data from self-administered questionnaires	2

Unmuted: An Indigenist truth-telling provocation	2
Yindyamarra: Value Co-creation with Aboriginal Australians	2
Advancing basic psychological needs theory in marketing research	2
Comparative Analysis of Attributions From Customer Experiences and Journeys	2
Gain-probability diagrams in consumer research	2
The Impact of Behavioural Framing Effects on Market Research Conversion Rates	2
Methodological Challenges in Energy Poverty Research	2
Strategic Use of Preference Stability Information for Product Evaluation	2
Building and maintaining trust in research	2
Measuring attitude toward the ad: A test of using arbitrary scales and “p < .05” criterion	2
How are e-retailer brands related to the manufacturer brands they offer?	2
A template for conducting qualitative sales research in the Middle East	2
Evaluating academic and media nongovernmental organization partnerships for participatory data gathering	2
The cultural influences of narrative content on consumers’ perceptions of helpfulness	1
Using immersion research and people-driven design to improve behavior change programs	1
Using memes in online surveys to engage and motivate respondents	1
Studying Pre-Adolescents: An Autoethnographic Account of a Parent-as-Researcher	1
Examining Pareto Law across department store shoppers	1
Collection: Privacy and research ethics	1
Using Natural Language Processing to Identify Effective Influencers	1
Who Is Willing to Use Audio and Voice Inputs in Smartphone Surveys, and Why?	1
Methodologies for researching marginalised and/or potentially vulnerable groups	1
People with a mild intellectual disability: inclusive research lessons	1
Negative effects of unlabeled response scales	1
Amplifying marginalised consumers’ voices: A case for trauma-informed qualitative methodologies	1
Indigenous Research Methods to Build an Uncontested Space for Marketing Insight	1
Diverse research teams: A framework for research review	1
The novice nose knows: How olfactory knowledge shapes evaluation confidence	1
Reaching Voters on Social Media: Planning Political Advertising on Snapchat	1
Researching vulnerable participants: The role of critical reflexivity in overcoming methodological challenges	1
Can firm innovativeness affect performance? The role of external involvement	1
Market research: A state of the nation review	1
How to improve your chances of publishing in IJMR	1
Insights on Metrosexuality and Consumption for Marketers in South-East Europe	1
Taking the measure of net promoter score: An assessment of construct and predictive validity	1
A Latent Allocation Model for Brand Awareness and Mindset Metrics	1
The net promoter score: What should managers know?	1
Systematic Review Research in Marketing Scholarship: Optimizing Rigor	1
Impact of social media brand blunders on brand trust and brand liking	1
To See the Invisible: An Empirical Comparison of Methods for Text-Based Sentiment Analysis of Online Contents From People With Autism Spectrum Condition	1
Seeing the Bigger Picture: Why Market Research History Matters?	1
Revisiting research priorities for data, market research, and insights	1