OOIR: Observatory of International Research

Papers

(The median citation count of International Journal of Market Research is 2. The table below lists those papers that are above that threshold based on CrossRef citation counts [max. 250 papers]. The publications cover those that have been published in the past four years, i.e., from 2022-05-01 to 2026-05-01.)

Article	Citations
Interviewer-Observed Paradata in Mixed-Mode and Innovative Data Collection	36
A Preliminary Investigation of LLM Capability for Cognitive Interviewing	33
NPS from the customer’s perspective: The influence of the recent experience	21
To See the Invisible: An Empirical Comparison of Methods for Text-Based Sentiment Analysis of Online Contents From People With Autism Spectrum Condition	21
Using complementary analyses with importance-performance analysis	20
Clearly (not) identifiable – The recognisability of gambling content marketing	18
Bots in web survey interviews: A showcase	18
How can each brand’s buyer base buy the category at above the average rate?	17
Ad Relevance vs. Skepticism: Explaining Avoidance and Purchase Intention	16
A Question of Gender: Gender classification in international research	15
The Impact of Behavioural Framing Effects on Market Research Conversion Rates	15
Let’s Talk About Sex: A Systematic Review of Sex-of-Interviewer Effects on the Survey Response	15
Digital technologies meet soft laddering: A critical reflective perspective	13
The philosophical and methodological guidelines for ethical online ethnography	13
Upselling through upgrading: The role of employee engagement	13
An analysis of trends, challenges, and opportunities in retail analytics	11
Modelling purchase intentions towards traditional small grain foods in Zimbabwe	11
Social media ads for survey recruitment: Performance, costs, user engagement	11
Responsible AI in Marketing: AI Booing and AI Washing Cycle of AI Mistrust	10
Reflexive Effects of Articulated Negative Word of Mouth on the Sender’s Brand Hate and Future NWOM Intentions: Mediating Role of Brand Hate and Coping Mechanisms	10
Thinking big – here comes the sun	9
The 5R Guidelines for a strengths-based approach to co-design with customers experiencing vulnerability	9
A template for conducting qualitative sales research in the Middle East	9
Deciphering ‘Urge to Buy’: A Meta-Analysis of Antecedents	8
When the Blockchain Breaks: Marketing Resilience in the Event of a Cryptocurrency Collapse	8

Special Issue: The Future of Qualitative Methods	8
How much is it about the money? Using facebook to promote a web survey during the COVID-19 pandemic and estimating average response-returns on ad-investments	7
A hands-on guide to conducting field experiments using mobile applications	7
Market shaping through controversial innovation	6
How prevalent are suggestive brand names and Distinctive Assets? An AI-human approach	6
Multi-Dimensional Predictors of Sharing Platform Growth: A Machine Learning Study	6
Old world assessment of new world provenance cues: An Italian perspective	6
The role of market research in pack redesign performance	6
Exploring young voter engagement and journey mapping across political events	6
Photovoice of marginalized groups and pride month marketing	6
Diversity or Authenticity? How Black Consumers Perceive Fashion Representation	6
Systematic Review Research in Marketing Scholarship: Optimizing Rigor	5
Discovering AI-driven purposeful political brand content to influence the voters’ attitude	5
Impact of social media brand blunders on brand trust and brand liking	5
Using Generative AI to Enhance Psychometric Scale Development in Market Research	5
Handling the Inconsistency between Self-Report and the Actual Behavior: Validity of Excluding Survey Participants with Insufficient Effort Responding	5
Examining final comment questions with requests for written and oral answers	5
Effects of Embodied Interviewing Agents on Open Narrative Responses	5
Are mobile phones predominant in dual-frame computer assisted telephone interviewing surveys?	5
Not seeing the wood for the trees: Influences on random forest accuracy	5
Using Natural Language Processing to Identify Effective Influencers	5
Effects of online shopping channel and price discount on near-expiry food sales	5
A new bundling model to promote the worst selling products with deep learning approaches	5
Researching vulnerable participants: The role of critical reflexivity in overcoming methodological challenges	5
Accuracy and practical considerations in an RDD text-to-web survey	5
Chatbot-Administered Surveys in Marketing: A Literature Review	5
Privacy concerns and social desirability bias	5
How to signal product variety on pack: an investigation of color and image cues	5
Corrigendum to “Effects of online shopping channel and price discount on near-expiry food sales”	5
Necessary condition analysis: New applications for market researchers	4
Political brand culture of Pakistan Tehreek-e-Insaf: An internal perspective	4
Yindyamarra: Value Co-creation with Aboriginal Australians	4
Does ticket sales information disclosure affect speed of ticket sales?	4
Developing a Comprehensive Manipulation for the Construct Self-Brand Connection	4
Investigating respondents’ willingness to participate in video-based web surveys	4
An empirical study of the relationship between perceived value and the net promoter score: Application to specialized retail chains	4
Using Meta-Learners and Propensity Score Matching to Optimize Customer Retention	4
Comparing participation motives of professional and non-professional respondents	4
The Net Promoter Score interrogated through a services marketing lens: Review and recommendations for service organizations	4
Testing mediating variables and relationships with relative weight analysis	3
Strategic Use of Preference Stability Information for Product Evaluation	3
Impact of Economic Cycles on Consumer-Oriented Media Synergy	3
When do Appointments of Chief Product Officer (CPO) Affect Firm Value?	3
“ChatBot” is a Two Syllable Word...Or Is It?: Using Generative AI for Survey Question Readability Assessments	3
The challenge for political personal branding - The democratic leader paradox	3
When “the more the better”? Mindfulness enhances the effect of the number of displayed product features in short video ADs on purchase intention	3
Two decades of Net Promoter Score: Relevance or evidence?	3
Marketing Outcomes and Shareholder Value: A Review and Research Agenda	3
Indigenous Research Methods to Build an Uncontested Space for Marketing Insight	3
Studying Pre-Adolescents: An Autoethnographic Account of a Parent-as-Researcher	3

Data quality and representativeness of older respondents in the HILDA Survey	3
Impact of question topics and filter question formats on web survey breakoffs	3
White Goods Demand Among Bottom-of-the-Pyramid Consumers Under Urbanization	3
Standing out while fitting in: An objective measure of visual branding cohesion across a product portfolio	3
Diverse research teams: A framework for research review	3
Development of a hybrid model to plan segment based optimal promotion strategy	3
Methodological Maturity in the Data Definition Phase of Marketing Analytics: A Qualitative Analysis of 40 Stakeholders	3
Amplifying marginalised consumers’ voices: A case for trauma-informed qualitative methodologies	3
Examining stated improvement research methods	2
Qualitative research in the metaverse, a primer	2
The urge to splurge: Differentiating unplanned and impulse purchases	2
How Curvilinear Designs in Retailing Attract and Influence Shoppers	2
The effective nature of projective techniques in political brand image research	2
Display of battery items in web and mail surveys: Grids versus item-by-item and radio versus wide buttons	2
Introducing an individual-level outlook index in Australia	2
The net promoter score: What should managers know?	2
The impact of social media visual features on acceptance of meat substitute	2
Does making less effort entail satisfaction? A large empirical study on client relationship services	2
How are e-retailer brands related to the manufacturer brands they offer?	2
How Scent Arousal Influences Consumers’ Decision-Making: A Heuristic-Systematic Model Perspective	2
Politicians as brands in parliamentary vs. presidential systems: A cross-national comparison	2
Using Live Video Interviews for Difficult Questionnaires on Social Networks	2
Who Is Willing to Use Audio and Voice Inputs in Smartphone Surveys, and Why?	2
A grid-based approach to exploratory data analysis	2