OOIR: Observatory of International Research

Papers

(The median citation count of International Journal of Market Research is 1. The table below lists those papers that are above that threshold based on CrossRef citation counts [max. 250 papers]. The publications cover those that have been published in the past four years, i.e., from 2020-11-01 to 2024-11-01.)

Article	Citations
Measurement equivalence in probability and nonprobability online panels	121
Artificial intelligence in marketing: A systematic literature review	104
The role of interactivity on customer engagement in mobile e-commerce applications	29
Greener than Others? Exploring Generational Differences in Green Purchase Intent	29
A Meta-Analysis of How Country-Level Factors Affect Web Survey Response Rates	27
Predicting m-shopping in the two largest m-commerce markets: The United States and China	20
Finding yourself in your wardrobe: An exploratory study of lived experiences with a capsule wardrobe	18
TV adverts, materialism, and children’s self-esteem: The role of socio-economic status	16
Cognitive load reduction strategies in questionnaire design	15
Data Quality Assurance Begins Before Data Collection and Never Ends: What Marketing Researchers Absolutely Need to Remember	15
Predicting online shopping cart abandonment with machine learning approaches	15
Deciphering ‘Urge to Buy’: A Meta-Analysis of Antecedents	13
Does sustainable consumption make consumers happy?	13
Customer Experience: Extracting Topics From Tweets	13
Online Grocery Sales after the Pandemic	13
Consumer partnerships in research (CPR) checklist: A method for conducting market research with vulnerable consumers	10
Transformative service research methodologies for vulnerable participants	9
Segmenting the Bottom of the Pyramid Consumers: Theoretical Approach	9
The multi-actor perspective of engagement on social media	8
Considerations for conducting sensitive research with the LGBTQIA+ communities	8
Market Segmentation of Online Reviews: A Network Analysis Approach	8
Investigating Undercurrents of Stationarity and Growth With Long-Term Panel Data	7
Investigating the Effects of Narrative Advertising in a Real-Life Setting	7
Methodological Challenges in Energy Poverty Research	7
Advancing basic psychological needs theory in marketing research	7

A practical review of electroencephalography’s value to consumer research	7
Consumer preference structure of online privacy concerns in an IoT environment	6
The Insights Industry: Towards a Performativity Turn in Market Research	6
Finding creative drivers of advertising effectiveness with modern data analysis	6
Are self-description scales better than agree/disagree scales?	6
Why People With Disabilities Must Be Included in Research	5
A Question of Gender: Gender classification in international research	5
Market research: A state of the nation review	5
What makes modern Britain laugh? How semiotics helped the BBC bridge the Humor Gap	5
In Pursuit of the “Pink Pound”: A Systematic Literature Review	5
The impact of social media visual features on acceptance of meat substitute	5
Reaching Voters on Social Media: Planning Political Advertising on Snapchat	5
Capturing heterogeneous decision making processes: the case with the E-book reader market	4
The philosophical and methodological guidelines for ethical online ethnography	4
Enhancing Self-Administered Questionnaire Response Quality Using Code of Conduct Reminders	4
Lots of bots or maybe nots: A process for detecting bots in social media research	3
Beauty Types of Female Advertising Models in Asia	3
How to signal product variety on pack: an investigation of color and image cues	3
Diverse research teams: A framework for research review	3
Market Research and Insight: Past, Present and Future	3
Yindyamarra: Value Co-creation with Aboriginal Australians	3
Comparing participation motives of professional and non-professional respondents	3
The 5R Guidelines for a strengths-based approach to co-design with customers experiencing vulnerability	3
Impact of question topics and filter question formats on web survey breakoffs	3
The Impact of Behavioural Framing Effects on Market Research Conversion Rates	3
Low-literate versus literate customer experience: Dimensions, consequences and moderators	3
Comparing respondents who passed versus failed an Instructional Manipulation Check: A case study about support for climate change policies	3
Unmuted: An Indigenist truth-telling provocation	3
Does making less effort entail satisfaction? A large empirical study on client relationship services	3
Gain-probability diagrams in consumer research	3
The cultural influences of narrative content on consumers’ perceptions of helpfulness	3
A Latent Allocation Model for Brand Awareness and Mindset Metrics	3
Strategic Use of Preference Stability Information for Product Evaluation	3
Insights into the Bernie Madoff financial market scandal which identify new opportunities for business market researchers	3
Who Is Willing to Use Audio and Voice Inputs in Smartphone Surveys, and Why?	3
Comparative Analysis of Attributions From Customer Experiences and Journeys	2
From Research to Action: Enhancing Net Promoter Score Utilization in Managerial Practice	2
Can market research change the world for the better?	2
Collection: Privacy and research ethics	2
Acceptance and coverage of fast invitation methods to in-the-moment surveys	2
Methodologies for researching marginalised and/or potentially vulnerable groups	2
How are e-retailer brands related to the manufacturer brands they offer?	2
Amplifying marginalised consumers’ voices: A case for trauma-informed qualitative methodologies	2
The net promoter score: What should managers know?	2
Impact of social media brand blunders on brand trust and brand liking	2
Researching the marginalised bottom of the pyramid in Africa: Lessons and prospects for inclusive, relevant practices	2
A template for conducting qualitative sales research in the Middle East	2
Using memes in online surveys to engage and motivate respondents	2
A Brand Like a Friend—How Brand Likeability Influences Brand Perception	2
Securing higher-quality data from self-administered questionnaires	2

Negative effects of unlabeled response scales	1
Insights on Metrosexuality and Consumption for Marketers in South-East Europe	1
Indigenous Research Methods to Build an Uncontested Space for Marketing Insight	1
Using immersion research and people-driven design to improve behavior change programs	1
Studying Pre-Adolescents: An Autoethnographic Account of a Parent-as-Researcher	1
Systematic Review Research in Marketing Scholarship: Optimizing Rigor	1
Market shaping through controversial innovation	1
How Regulatory Focus Affects Perceptions of Online Limited-Time Promotions	1
Revisiting research priorities for data, market research, and insights	1
People with a mild intellectual disability: inclusive research lessons	1
Framing Effects on Willingness to Participate in Geolocation-Based Research	1
Taking the measure of net promoter score: An assessment of construct and predictive validity	1
Examining Pareto Law across department store shoppers	1
Brand evaluations in sponsorship versus celebrity endorsement	1
Researching vulnerable participants: The role of critical reflexivity in overcoming methodological challenges	1
Old world assessment of new world provenance cues: An Italian perspective	1
A hands-on guide to conducting field experiments using mobile applications	1
Key driver analysis with relative weight analysis: A two-step approach	1
Digital technologies meet soft laddering: A critical reflective perspective	1
How MRS^′ Journal has Contributed to the Development of Market and Social Research	1
Using examples to increase recall in self-administered questionnaires	1
Diary studies in research: More than a research method	1
The novice nose knows: How olfactory knowledge shapes evaluation confidence	1
To See the Invisible: An Empirical Comparison of Methods for Text-Based Sentiment Analysis of Online Contents From People With Autism Spectrum Condition	1
Seeing the Bigger Picture: Why Market Research History Matters?	1