OOIR: Observatory of International Research

Papers

(The median citation count of International Journal of Market Research is 1. The table below lists those papers that are above that threshold based on CrossRef citation counts [max. 250 papers]. The publications cover those that have been published in the past four years, i.e., from 2021-08-01 to 2025-08-01.)

Article	Citations
To See the Invisible: An Empirical Comparison of Methods for Text-Based Sentiment Analysis of Online Contents From People With Autism Spectrum Condition	123
NPS from the customer’s perspective: The influence of the recent experience	38
Interviewer-Observed Paradata in Mixed-Mode and Innovative Data Collection	26
Using complementary analyses with importance-performance analysis	20
Bots in web survey interviews: A showcase	19
How can each brand’s buyer base buy the category at above the average rate?	15
A Question of Gender: Gender classification in international research	14
Clearly (not) identifiable – The recognisability of gambling content marketing	14
A Latent Allocation Model for Brand Awareness and Mindset Metrics	13
The philosophical and methodological guidelines for ethical online ethnography	13
The Impact of Behavioural Framing Effects on Market Research Conversion Rates	13
Customer Experience: Extracting Topics From Tweets	11
Digital technologies meet soft laddering: A critical reflective perspective	11
Upselling through upgrading: The role of employee engagement	11
An analysis of trends, challenges, and opportunities in retail analytics	10
Modelling purchase intentions towards traditional small grain foods in Zimbabwe	10
A template for conducting qualitative sales research in the Middle East	10
Thinking big – here comes the sun	10
The 5R Guidelines for a strengths-based approach to co-design with customers experiencing vulnerability	9
Measurement equivalence in probability and nonprobability online panels	9
Seeing the Bigger Picture: Why Market Research History Matters?	9
The cultural influences of narrative content on consumers’ perceptions of helpfulness	9
Deciphering ‘Urge to Buy’: A Meta-Analysis of Antecedents	8
Special Issue: The Future of Qualitative Methods	8
Exploring young voter engagement and journey mapping across political events	7

A hands-on guide to conducting field experiments using mobile applications	7
How prevalent are suggestive brand names and Distinctive Assets? An AI-human approach	6
The role of market research in pack redesign performance	6
Market shaping through controversial innovation	6
Not seeing the wood for the trees: Influences on random forest accuracy	5
How much is it about the money? Using facebook to promote a web survey during the COVID-19 pandemic and estimating average response-returns on ad-investments	5
Securing higher-quality data from self-administered questionnaires	5
Old world assessment of new world provenance cues: An Italian perspective	5
Are mobile phones predominant in dual-frame computer assisted telephone interviewing surveys?	5
Photovoice of marginalized groups and pride month marketing	5
Researching vulnerable participants: The role of critical reflexivity in overcoming methodological challenges	4
Impact of social media brand blunders on brand trust and brand liking	4
Handling the Inconsistency between Self-Report and the Actual Behavior: Validity of Excluding Survey Participants with Insufficient Effort Responding	4
Using Natural Language Processing to Identify Effective Influencers	4
Systematic Review Research in Marketing Scholarship: Optimizing Rigor	4
Segmenting the Bottom of the Pyramid Consumers: Theoretical Approach	4
How to signal product variety on pack: an investigation of color and image cues	4
Discovering AI-driven purposeful political brand content to influence the voters’ attitude	4
Accuracy and practical considerations in an RDD text-to-web survey	4
Effects of online shopping channel and price discount on near-expiry food sales	4
Privacy concerns and social desirability bias	4
Examining final comment questions with requests for written and oral answers	3
Necessary condition analysis: New applications for market researchers	3
The Net Promoter Score interrogated through a services marketing lens: Review and recommendations for service organizations	3
Understanding donor preferences to optimise charity marketing and communications	3
Standing out while fitting in: An objective measure of visual branding cohesion across a product portfolio	3
Consumer preference structure of online privacy concerns in an IoT environment	3
A new bundling model to promote the worst selling products with deep learning approaches	3
Investigating respondents’ willingness to participate in video-based web surveys	3
Comparative Analysis of Attributions From Customer Experiences and Journeys	3
Marketing Outcomes and Shareholder Value: A Review and Research Agenda	3
Comparing participation motives of professional and non-professional respondents	3
Political brand culture of Pakistan Tehreek-e-Insaf: An internal perspective	3
Corrigendum to “Effects of online shopping channel and price discount on near-expiry food sales”	3
Does ticket sales information disclosure affect speed of ticket sales?	3
Yindyamarra: Value Co-creation with Aboriginal Australians	3
Strategic Use of Preference Stability Information for Product Evaluation	3
An empirical study of the relationship between perceived value and the net promoter score: Application to specialized retail chains	3
When “the more the better”? Mindfulness enhances the effect of the number of displayed product features in short video ADs on purchase intention	2
Indigenous Research Methods to Build an Uncontested Space for Marketing Insight	2
Two decades of Net Promoter Score: Relevance or evidence?	2
Development of a hybrid model to plan segment based optimal promotion strategy	2
Impact of question topics and filter question formats on web survey breakoffs	2
A Neural Network Extension for Solving the Pareto/Negative Binomial Distribution Model	2
Who Is Willing to Use Audio and Voice Inputs in Smartphone Surveys, and Why?	2
Does making less effort entail satisfaction? A large empirical study on client relationship services	2
Diverse research teams: A framework for research review	2
A Brand Like a Friend—How Brand Likeability Influences Brand Perception	2
The challenge for political personal branding - The democratic leader paradox	2
Testing mediating variables and relationships with relative weight analysis	2

The effective nature of projective techniques in political brand image research	2
Examining stated improvement research methods	2
Data quality and representativeness of older respondents in the HILDA Survey	2
Studying Pre-Adolescents: An Autoethnographic Account of a Parent-as-Researcher	2
Amplifying marginalised consumers’ voices: A case for trauma-informed qualitative methodologies	2
How are e-retailer brands related to the manufacturer brands they offer?	2
Display of battery items in web and mail surveys: Grids versus item-by-item and radio versus wide buttons	2
Data Quality Assurance Begins Before Data Collection and Never Ends: What Marketing Researchers Absolutely Need to Remember	2
The urge to splurge: Differentiating unplanned and impulse purchases	1
Politicians as brands in parliamentary vs. presidential systems: A cross-national comparison	1
Market Segmentation of Online Reviews: A Network Analysis Approach	1
The net promoter score: What should managers know?	1
From landslide to mudslide: The strategic marketing mistakes of the 2020–2023 New Zealand Labour Government	1
Effect of branching middle responses in dichotomous scales on web surveys	1
That I can wait: The effect of promotion framing on consumer preferences	1
Unmuted: An Indigenist truth-telling provocation	1
Consumer partnerships in research (CPR) checklist: A method for conducting market research with vulnerable consumers	1
Examining Pareto Law across department store shoppers	1
Introducing an individual-level outlook index in Australia	1
Qualitative research in the metaverse, a primer	1
Beauty Types of Female Advertising Models in Asia	1
E-guanxi: Theoretical underpinnings and scale development	1
Call for papers: 20 years of Net Promoter Score: Looking back and looking forward	1
Global Political Marketing – The Future and Aspirations of Political Marketing	1
Sixty-five years of the International Journal of Market Research	1
Taking the measure of net promoter score: An assessment of construct and predictive validity	1
The impact of social media visual features on acceptance of meat substitute	1
Enhancing Self-Administered Questionnaire Response Quality Using Code of Conduct Reminders	1
Measuring prime ministerial brands: Exploring Needham’s framework for assessing the UK’s Boris Johnson and the Greek Kyriakos Mitsotakis	1
A grid-based approach to exploratory data analysis	1
Methodologies for researching marginalised and/or potentially vulnerable groups	1
Three little words: A pragmatic qualitative method to understand modern markets	1
Should Net Promoter Score be supplemented with other customer feedback metrics? An empirical investigation of Net Promoter Score and emotions in the mobile phone industry	1