International Journal of Market Research

Papers
(The H4-Index of International Journal of Market Research is 13. The table below lists those papers that are above that threshold based on CrossRef citation counts [max. 250 papers]. The publications cover those that have been published in the past four years, i.e., from 2020-11-01 to 2024-11-01.)
ArticleCitations
Measurement equivalence in probability and nonprobability online panels121
Artificial intelligence in marketing: A systematic literature review104
Greener than Others? Exploring Generational Differences in Green Purchase Intent29
The role of interactivity on customer engagement in mobile e-commerce applications29
A Meta-Analysis of How Country-Level Factors Affect Web Survey Response Rates27
Predicting m-shopping in the two largest m-commerce markets: The United States and China20
Finding yourself in your wardrobe: An exploratory study of lived experiences with a capsule wardrobe18
TV adverts, materialism, and children’s self-esteem: The role of socio-economic status16
Data Quality Assurance Begins Before Data Collection and Never Ends: What Marketing Researchers Absolutely Need to Remember15
Predicting online shopping cart abandonment with machine learning approaches15
Cognitive load reduction strategies in questionnaire design15
Customer Experience: Extracting Topics From Tweets13
Online Grocery Sales after the Pandemic13
Deciphering ‘Urge to Buy’: A Meta-Analysis of Antecedents13
Does sustainable consumption make consumers happy?13
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