International Journal of Market Research

Papers
(The H4-Index of International Journal of Market Research is 11. The table below lists those papers that are above that threshold based on CrossRef citation counts [max. 250 papers]. The publications cover those that have been published in the past four years, i.e., from 2021-08-01 to 2025-08-01.)
ArticleCitations
To See the Invisible: An Empirical Comparison of Methods for Text-Based Sentiment Analysis of Online Contents From People With Autism Spectrum Condition123
NPS from the customer’s perspective: The influence of the recent experience38
Interviewer-Observed Paradata in Mixed-Mode and Innovative Data Collection26
Using complementary analyses with importance-performance analysis20
Bots in web survey interviews: A showcase19
How can each brand’s buyer base buy the category at above the average rate?15
Clearly (not) identifiable – The recognisability of gambling content marketing14
A Question of Gender: Gender classification in international research14
A Latent Allocation Model for Brand Awareness and Mindset Metrics13
The philosophical and methodological guidelines for ethical online ethnography13
The Impact of Behavioural Framing Effects on Market Research Conversion Rates13
Customer Experience: Extracting Topics From Tweets11
Digital technologies meet soft laddering: A critical reflective perspective11
Upselling through upgrading: The role of employee engagement11
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