International Journal of Market Research

Papers
(The H4-Index of International Journal of Market Research is 13. The table below lists those papers that are above that threshold based on CrossRef citation counts [max. 250 papers]. The publications cover those that have been published in the past four years, i.e., from 2022-08-01 to 2026-08-01.)
ArticleCitations
NPS from the customer’s perspective: The influence of the recent experience43
Using complementary analyses with importance-performance analysis40
A Preliminary Investigation of LLM Capability for Cognitive Interviewing22
Interviewer-Observed Paradata in Mixed-Mode and Innovative Data Collection21
To See the Invisible: An Empirical Comparison of Methods for Text-Based Sentiment Analysis of Online Contents From People With Autism Spectrum Condition20
Let’s Talk About Sex: A Systematic Review of Sex-of-Interviewer Effects on the Survey Response19
Bots in web survey interviews: A showcase19
Detecting Response Time Outlier Detection Methods in Probability and Nonprobability Panels18
Clearly (not) identifiable – The recognisability of gambling content marketing17
Ad Relevance vs. Skepticism: Explaining Avoidance and Purchase Intention16
The philosophical and methodological guidelines for ethical online ethnography16
The Impact of Behavioural Framing Effects on Market Research Conversion Rates15
Upselling through upgrading: The role of employee engagement14
Social media ads for survey recruitment: Performance, costs, user engagement13
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