OOIR: Observatory of International Research

Papers

(The TQCC of International Journal of Consumer Studies is 18. The table below lists those papers that are above that threshold based on CrossRef citation counts [max. 250 papers]. The publications cover those that have been published in the past four years, i.e., from 2022-07-01 to 2026-07-01.)

Article	Citations
	309
How relationship norms and task complexity affect consumer perceptions of quality in crowdsourcing	214
Gradual stimulation of respondents' reflexivity: A research design for studying unreflexive consumers	192
Advancing Systematic Literature Reviews With Artificial Intelligence: A TCCM ‐Based Synthesis of Over 50 Years of Double Jeopardy Research	190
Exploring the patterns in political consumption: A review and identification of future research agenda	148
Charting the evolution of research on the paradoxes in consumer choice—Systematic review and future research agenda	123
Social Exclusion and Logic of Consumption: The Sensitive‐Receptive Orientations of Rural‐To‐Urban Migrants	121
When Virtual Meets Authenticity: How Virtual Streamers Shape Consumer Decision‐Making Confidence	103
Beyond Cultural Borders: Self‐Construal, Religiosity and Consumer Response to Cause‐Related Marketing	100
Revisiting Masstige Marketing: A Structured Literature Review and Future Research Agenda Using SPAR ‐4‐ SLR	98
The Role of Blockchain Technology in Enhancing Consumers' Impulsive Buying Behavior	95
The visual naturalness effect: Impact of natural logos on brand personality perception	88
Consumers as Brand Fans: A Systematic Literature Review and Research Agenda Using the TCCM Framework	85
What beliefs underlie decisions to buy groceries online?	81
Understanding Gender in Food Consumer Behaviour–A Review and Research Agenda	77
What Are the Concerns of Consumers Regarding Omnichannel Service? A Sentiment Analysis of Customer Mobile Reviews	75
Customer experience in social commerce: A systematic literature review and research agenda	71
Matching audio/video app features with young user preferences: An integrated approach	71
Demarketing for sustainability: A review and future research agenda	68
Metaverse and Consumer Behavior: A Systematic Literature Review and Future Research Agenda	61
Service failure and service recovery: A hybrid review and research agenda	60
Correction to “The Influence of ‘Algorithm Aversion’ and ‘Algorithm Appreciation’ Among Consumers in Unstructured Tasks”	60
Challenges and opportunities of brand corporate social responsibility classification: A review, new conceptualization and future research agenda	58
Issue Information	56
Is uniform pricing by competing retailers perceived as fair?	56

Blockchain application in consumer services: A review and future research agenda	56
Bridging Economic and Psychological Perspectives on Financial Resilience: An Integrative Review and Research Agenda	55
Advancing Marketing Science Through Vroom's Expectancy Theory: A Review and Research Agenda	55
Technology‐Enabled Consumer Shopping Behavior: A Literature Review Applying SPAR ‐4‐ SLR and	54
Inform Me or Make Me Laugh: Influencer Marketing and the Role of Emotional Contagion and Information Value	53
Preventive healthcare behavior: A hybrid systematic literature review (1998–2023)	53
Omnichannel shopping habit development	52
Customer–Robot Interaction Beyond the First Encounter: A Reciprocal Framework and Quadrant Model for Value Co‐Creation	51
Vulnerability and perceived risks in the peer‐to‐peer sharing economy	50
Does Negative Online Review Matter? An Investigation of Travel Consumers	49
In Search of the Bricoleur Consumer: Conceptualizing and Measuring Bricolage in Fashion Consumption	48
Exploring online customer experience: A systematic literature review and research agenda	46
Sustainable Consumption Behaviors of Different Generations: A Qualitative Research	45
Virtual reality: A review and a new framework for integrated adoption	45
Consumer value of virtual music festivals	45
	44
How do social media influencers inspire consumers' purchase decisions? The mediating role of parasocial relationships	44
Unveiling the Determinants of Continued Use of Electric Vehicles: Integrating Value‐Belief‐Norm and Expectation Confirmation Theories	44
Motivated Consumer Innovativeness and Sustainable Fashion Choices: A Sequential Explanatory Study	43
A Mixed‐Methods Exploration of Mobile Payment Resistance at the Bottom of the Pyramid: Understanding the Rural–Urban Dichotomy	43
Fulfilled Expectations: Key to Customer Loyalty in Digital Home‐Sharing Platforms	43
Defining sustainable clothing use: A taxonomy for future research	42
Fear and Joy of Missing Out in Marketing: A Two‐Study Mixed‐Methods Analysis of Contrasting Tactics and Their Consumer Impact	40
Digital consumer engagement in a social network: A literature review applying TCCM framework	40
Consumers' behavioral intention toward online shopping in the post‐COVID‐19 period	40
	39
A powerful tip: Power's impact on tipping behavior	39
Craving Luxury: The Impact of Distance Desire, Desire Satiation, and the Feel‐Good Factor on High‐Priced Purchase Intentions	39
From Packshots to Consumer Selfies: How Brand‐Image Types Influence Consumer Enjoyment of Brand Experiences in User‐Generated Image Campaigns	39
The Impact of Power States and Belonging on Masstige Luxury Consumption	38
From Legacy to Loyalty: Investigating Gen Z's Behavior Toward Inherited Brands	38
The Effects of Restaurant Cancellation Policies and No‐Show Awareness Campaigns on Reservation Behaviors	38
Sustainable Consumption in the East: Cross‐Cultural Variation of Antecedents of Green Purchase Intention Based on Religiosity, Spirituality and Values	38
I'll have what she's having: (Social) Perceptions of default options and implications for marketing and decision making	36
Ad avoidance in the digital context: A systematic literature review and research agenda	35
Leveraging consumer personality and social media marketing to improve a brand's social media equity	35
Issue Information	35
Hope for the environment: Influence of goal and temporal focus of emotions on behavior	35
Stay With Me: Unveiling the Pathways to Consumer Loyalty in Live Streaming Commerce	35
Financial self‐efficacy of consumers: A review and research agenda	35
Digital Financial Services Use and Life Satisfaction: Is Financial Well‐Being a Mediator?	34
Exposure to Food Temptations Reduces Subsequent Consumption Through Goal Activation	34
	34
Stylistic Signals in Professional and Amateur Language Used in C2C Markets	34
Message Framing and Self‐Control in Food Waste Reduction: Time of Day as a Situational Proxy for Self‐Control Resources	33
Facebook Second‐Hand Marketplace Browsing Influence on Impulse Buying: A Mixed‐Methods Study	33
AI ‐Enabled Consumer Services and Subjective Well‐Being	33
E‐Tailers' Twitter (X) Communication: A Textual Analysis	33
Circularity Within Service‐Dominant Logic: The Role of Perceived Ethics on Co‐Creation in Sharing Economy Platforms	33
Issue Information	33

The Dimensions and Roles of Online Content in Social Commerce: A Systematic Literature Review and Future Research Agenda	32
Consumers' Perspective of Plant‐Based Meat Alternatives—A Systematic Literature Review and Future Research Agenda	32
Ethnocentrism and Consumer Animosity: A Systematic Literature Review and Future Research Agenda Using TCCM Framework	32
Facebook and Consumer Research: A Review, AI‐Driven Thematic Visualisation, and Research Agenda	32
Effects of Product Type on Persuasion Mechanisms of Human and Virtual Influencers	32
Artificial Intelligence in Brand Communication: A Comprehensive Literature Review and Research Outlook	30
Theory of planned behavior in consumer behavior research: A systematic literature review	30
Examining consumer food waste through grocery retailers' customer data: Segments and practical implications	30
Navigating Avatar‐Based Marketing From Value Aspects: A Systematic Literature Review and Forward‐Looking Research Agenda	30
Mobile social commerce content, consumer emotions and behaviour	30
	29
Intention to use telemedicine services during a health crisis: A motivation‐opportunity‐ability theory approach	29
Ecotourism experience: A systematic review and future research agenda	28
Can Information and Entertainment Compensate for Affection? A Cross‐Sectoral Analysis of Social Media Influencers	28
Cultural factors and low‐salt consumption: A mixed methods approach	28
Forty Years of Microfinance Research and Its Impact on Consumers: A Review and Research Agenda Using the ADO‐TCM Framework	27
Will social media celebrities drive me crazy? Exploring the effects of celebrity endorsement on impulsive buying behavior in social commerce	27
Brand Social Sustainability and Consumer Behavior: A Systematic Literature Review and Future Research Agenda	27
Fighting Aging With Creation: The Sense of Feeling Old Enhances Young Consumers' Desire for Experiential Creation Consumption	26
Bridging the Mental Gap: The Impact of Augmented Reality Multiproduct Presentation and Recommendation Strategy on Consumer Satisfaction	26
How do controversial foreign country images affect consumers?	26
Parasocial Interaction in Marketing Domain: Offering Insights Through a Systematic Literature Review	26
Over two decades of research on choice overload: An overview and research agenda	26
	26
Issue Information	26
Enhancing Parasocial Brand Experience and Brand Equity: Unleashing the Advantages of ChatGPT Service	26
Gift Givers Over Avoid Sending Used Gifts	25
Smart Technologies, Sustainability, and Consumer Behavior: A Review and Research Agenda Using TCCM and PTM	24
Understanding Tourists' Environmental Behavior Through the Lens of Willingness to Change and Motivational Factors	24
The influence of perceived risk on purchase intention in e‐commerce—Systematic review and research agenda	24
Local consumer well‐being in a multicultural marketplace: From conflict to engagement	24
Financial Education Mandates and Financial Wellbeing of Young Adults: Examining Financial Capability Factors as Mediators	24
Brand trust and engagement in social commerce	24
	23
Joint Consumption Promotes the Purchase of Innovative Products	22
	21
Multifunctional risk in the adoption of innovative technological products	21
The influence of self‐brand connection on consumer reactions to symbolic incongruency and perceived betrayal	21
Impact of empathy with nature on pro‐environmental behaviour	21
The effects of influencer type, regulatory focus, and perceived authenticity on consumers' purchase intention	21
Anthropomorphism and consumer behaviour: ASPAR‐4‐SLRprotocol compliant hybrid review	21
How do we measure the intangible? Overcoming the measurement challenge in services	21
Emoji Use in Business Communication: A Literature Review Using TCM and ADO Frameworks	21
Consumer Response to Anthropomorphism of Text‐Based AI Chatbots: A Systematic Literature Review and Future Research Directions	20
Service Quality in Spectator Sports: A Review and Research Agenda	20
Ostracizing sources avoid communal tastes: Effect of ostracizing behaviour on extraordinary consumption	20
Issue Information	20
Responding to COVID‐19: The impact of corporate social responsibility on consumer behavior	19
‘To Share or Not to Share’? Informational Privacy Paradox	19
Consumer biases in the perception of organizational greed	19
Cultural influences on future transportation technology usage: The role of personal innovativeness, technology anxiety and desire	19
Spice It Up: The Impact of Spiciness and Arousal on Cultured Meat Consumption	19
Don't Blame Me! Using Neutralisation Theory to Understand Household Food Waste	19
Religion's influence on consumption: A life course paradigm perspective	19
Supermarket Settings and Consumer Behavior: A Systematic Mapping Review and Future Research Avenues	19
Investigating Satisfaction and Loyalty of the House‐Owner and the Tenant From Dual Perspectives Using Social Exchange Theory and Stimulus‐Organism‐Response Approach	19
Consumer Disposal Behaviour of Durable and Semi‐Durable Products: A Systematic Literature Review and Future Research Agenda	18
The commercial impact of live streaming: A systematic literature review and future research agenda	18