OOIR: Observatory of International Research

Papers

(The TQCC of International Journal of Consumer Studies is 15. The table below lists those papers that are above that threshold based on CrossRef citation counts [max. 250 papers]. The publications cover those that have been published in the past four years, i.e., from 2021-05-01 to 2025-05-01.)

Article	Citations
Gradual stimulation of respondents' reflexivity: A research design for studying unreflexive consumers	1046
How relationship norms and task complexity affect consumer perceptions of quality in crowdsourcing	200
Charting the evolution of research on the paradoxes in consumer choice—Systematic review and future research agenda	186
Exploring the patterns in political consumption: A review and identification of future research agenda	164
	163
The visual naturalness effect: Impact of natural logos on brand personality perception	130
Human–machine trans roles conflict in the organization: How sensitive are customers to intelligent robots replacing the human workforce?	117
Coping with crisis: The paradox of technology and consumer vulnerability	113
Mapping the socially responsible consumption gap research: Review and future research agenda	102
The Role of Blockchain Technology in Enhancing Consumers' Impulsive Buying Behavior	87
Issue Information	83
Demarketing for sustainability: A review and future research agenda	77
Matching audio/video app features with young user preferences: An integrated approach	66
It is better with a shade of blue! Consumer evaluation of unisex extension of brands	64
Which food delivery platforms are winning the restaurant food delivery wars? Analysis from a consumer perspective	63
Service failure and service recovery: A hybrid review and research agenda	60
What beliefs underlie decisions to buy groceries online?	60
Customer experience in social commerce: A systematic literature review and research agenda	60
Challenges and opportunities of brand corporate social responsibility classification: A review, new conceptualization and future research agenda	59
Issue Information	58
Exploring online customer experience: A systematic literature review and research agenda	54
Does Negative Online Review Matter? An Investigation of Travel Consumers	53
Mobile advertising: A systematic literature review and future research agenda	52
Blockchain application in consumer services: A review and future research agenda	51
Vulnerability and perceived risks in the peer‐to‐peer sharing economy	51

Inform Me or Make Me Laugh: Influencer Marketing and the Role of Emotional Contagion and Information Value	49
Omnichannel shopping habit development	49
Preventive healthcare behavior: A hybrid systematic literature review (1998–2023)	49
Is uniform pricing by competing retailers perceived as fair?	45
Consumer value of virtual music festivals	45
Virtual reality: A review and a new framework for integrated adoption	44
Sustainable Consumption Behaviors of Different Generations: A Qualitative Research	44
Defining sustainable clothing use: A taxonomy for future research	42
How do social media influencers inspire consumers' purchase decisions? The mediating role of parasocial relationships	42
Consumers' behavioral intention toward online shopping in the post‐COVID‐19 period	41
	41
Fulfilled Expectations: Key to Customer Loyalty in Digital Home‐Sharing Platforms	40
Think eco, be eco? The tension between attitudes and behaviours of millennial fashion consumers	39
Theoretical underpinnings of consumers’ financial capability research	39
How augmented reality media richness influences consumer behaviour	38
Digital consumer engagement in a social network: A literature review applying TCCM framework	38
Dark financial profile leading to debt traps – A theoretical framework	37
I'll have what she's having: (Social) Perceptions of default options and implications for marketing and decision making	37
A powerful tip: Power's impact on tipping behavior	35
Leveraging consumer personality and social media marketing to improve a brand's social media equity	35
	35
SPICe—Determinants of consumer green innovation adoption across domains: A systematic review of marketing journals and suggestions for a research agenda	34
Hope for the environment: Influence of goal and temporal focus of emotions on behavior	34
Financial self‐efficacy of consumers: A review and research agenda	34
Impact of mixed bundling type on consumers’ value perception	33
The Effects of Restaurant Cancellation Policies and No‐Show Awareness Campaigns on Reservation Behaviors	33
Developing food literacy in young children in the home environment	33
Sustainable Consumption in the East: Cross‐Cultural Variation of Antecedents of Green Purchase Intention Based on Religiosity, Spirituality and Values	32
Ad avoidance in the digital context: A systematic literature review and research agenda	31
	31
Facebook and Consumer Research: A Review, AI‐Driven Thematic Visualisation, and Research Agenda	30
The Dimensions and Roles of Online Content in Social Commerce: A Systematic Literature Review and Future Research Agenda	28
Observational learning: Influence of regulatory focus, knowledge, and summarized observable recommendations on consumer decision outcomes in an online environment	28
Exposure to Food Temptations Reduces Subsequent Consumption Through Goal Activation	28
Intention to use telemedicine services during a health crisis: A motivation‐opportunity‐ability theory approach	28
Navigating Avatar‐Based Marketing From Value Aspects: A Systematic Literature Review and Forward‐Looking Research Agenda	27
Facebook Second‐Hand Marketplace Browsing Influence on Impulse Buying: A Mixed‐Methods Study	27
Issue Information	26
Consumers' Perspective of Plant‐Based Meat Alternatives—A Systematic Literature Review and Future Research Agenda	26
A meta‐analysis of the elaboration likelihood model in the electronic word of mouth literature	25
Three decades of halal food scholarly publications: A PubMed bibliometric network analysis	25
Mobile social commerce content, consumer emotions and behaviour	25
Examining consumer food waste through grocery retailers' customer data: Segments and practical implications	25
Theory of planned behavior in consumer behavior research: A systematic literature review	25
Attachment styles and customers' long‐term relationships in a service context	24
Crisis‐induced behavior: From fear and frugality to the familiar	24
	24
Enhancing Parasocial Brand Experience and Brand Equity: Unleashing the Advantages of ChatGPT Service	23
Over two decades of research on choice overload: An overview and research agenda	23
Ecotourism experience: A systematic review and future research agenda	23

Cultural factors and low‐salt consumption: A mixed methods approach	23
Brand trust and engagement in social commerce	22
Will social media celebrities drive me crazy? Exploring the effects of celebrity endorsement on impulsive buying behavior in social commerce	22
Scientific procedures and rationales for systematic literature reviews (SPAR‐4‐SLR)	22
Issue Information	22
Understanding digital consumer: A review, synthesis, and future research agenda	22
How do controversial foreign country images affect consumers?	21
Fighting Aging With Creation: The Sense of Feeling Old Enhances Young Consumers' Desire for Experiential Creation Consumption	21
Financial Education Mandates and Financial Wellbeing of Young Adults: Examining Financial Capability Factors as Mediators	21
Inspired and engaged: Decoding MASSTIGE value in engagement	21
Local consumer well‐being in a multicultural marketplace: From conflict to engagement	21
Does online chatter matter for consumer behaviour? A priming experiment on organic food	21
Elderly consumers in marketing research: A systematic literature review and directions for future research	21
Masstige strategies on social media: The influence on sentiments and attitude toward the brand	20
Opportunity cost in consumer behavior: Definitions, operationalizations, and ambiguities	20
Antecedents and moderators of consumer adoption toward AR‐enhanced virtual try‐on technology: A stimulus‐organism‐response approach	20
Mediating roles of karma and self‐enhancement in the effect of religious and spiritual primes on bystanders' reporting intention	19
Value co‐creation and co‐destruction behaviour: Relationship with basic human values and personality traits	19
The influence of perceived risk on purchase intention in e‐commerce—Systematic review and research agenda	19
	18
	18
Using eye‐movements to assess underlying factors in online purchasing behaviors	18
Acculturative stress and consumption‐based coping strategies among first‐generation Asian‐Indian immigrants in the United States	17
Multifunctional risk in the adoption of innovative technological products	17
Impact of empathy with nature on pro‐environmental behaviour	17
Impact of diversity training on employees and consumers: A review and research agenda	17
Does patient empowerment matter in building loyalty?	17
The influence of self‐brand connection on consumer reactions to symbolic incongruency and perceived betrayal	17
The effects of influencer type, regulatory focus, and perceived authenticity on consumers' purchase intention	17
Understanding preadolescents as consumers: An exploratory study on their food purchase behaviour	17
How do we measure the intangible? Overcoming the measurement challenge in services	17
Anthropomorphism and consumer behaviour: ASPAR‐4‐SLRprotocol compliant hybrid review	17
Joint Consumption Promotes the Purchase of Innovative Products	17
Ostracizing sources avoid communal tastes: Effect of ostracizing behaviour on extraordinary consumption	16
Cultural influences on future transportation technology usage: The role of personal innovativeness, technology anxiety and desire	16
Consumer biases in the perception of organizational greed	16
Issue Information	16
Religion's influence on consumption: A life course paradigm perspective	16
Service Quality in Spectator Sports: A Review and Research Agenda	16
Peer influence on teenagers’ preference for brand name food products: The mediation effect of peer identity	16
Responding to COVID‐19: The impact of corporate social responsibility on consumer behavior	16
Investigating Satisfaction and Loyalty of the House‐Owner and the Tenant From Dual Perspectives Using Social Exchange Theory and Stimulus‐Organism‐Response Approach	16
Consumer Disposal Behaviour of Durable and Semi‐Durable Products: A Systematic Literature Review and Future Research Agenda	15
The commercial impact of live streaming: A systematic literature review and future research agenda	15
Impulsive buying in buyer–seller service encounters	15
Don't Blame Me! Using Neutralisation Theory to Understand Household Food Waste	15
Impact of COVID‐19 on changing consumer behaviour: Lessons from an emerging economy	15
Online value co‐creation activities in three management domains: The role of climate and personal needs	15
Why do consumers prefer a hometown geographical indication brand? Exploring the role of consumer identification with the brand and psychological ownership	15
Consumer responses toward smart technology: A systematic review, synthesis, and future research agenda	15
How to craft humorous advertisements across diverse cultures? Multi‐country insights from Brazilian, Chinese and American consumers	15