OOIR: Observatory of International Research

Papers

(The H4-Index of International Journal of Consumer Studies is 39. The table below lists those papers that are above that threshold based on CrossRef citation counts [max. 250 papers]. The publications cover those that have been published in the past four years, i.e., from 2021-10-01 to 2025-10-01.)

Article	Citations
	247
Exploring the patterns in political consumption: A review and identification of future research agenda	130
How relationship norms and task complexity affect consumer perceptions of quality in crowdsourcing	109
Charting the evolution of research on the paradoxes in consumer choice—Systematic review and future research agenda	103
The visual naturalness effect: Impact of natural logos on brand personality perception	86
The Role of Blockchain Technology in Enhancing Consumers' Impulsive Buying Behavior	84
Gradual stimulation of respondents' reflexivity: A research design for studying unreflexive consumers	83
Mapping the socially responsible consumption gap research: Review and future research agenda	78
Human–machine trans roles conflict in the organization: How sensitive are customers to intelligent robots replacing the human workforce?	78
Metaverse and Consumer Behavior: A Systematic Literature Review and Future Research Agenda	76
What beliefs underlie decisions to buy groceries online?	73
It is better with a shade of blue! Consumer evaluation of unisex extension of brands	73
Challenges and opportunities of brand corporate social responsibility classification: A review, new conceptualization and future research agenda	71
Matching audio/video app features with young user preferences: An integrated approach	71
Which food delivery platforms are winning the restaurant food delivery wars? Analysis from a consumer perspective	70
Demarketing for sustainability: A review and future research agenda	68
Service failure and service recovery: A hybrid review and research agenda	66
Understanding Gender in Food Consumer Behaviour–A Review and Research Agenda	66
Is uniform pricing by competing retailers perceived as fair?	65
Customer experience in social commerce: A systematic literature review and research agenda	65
Vulnerability and perceived risks in the peer‐to‐peer sharing economy	64
Sustainable Consumption Behaviors of Different Generations: A Qualitative Research	62
Issue Information	62
Does Negative Online Review Matter? An Investigation of Travel Consumers	61
Consumer value of virtual music festivals	61

Omnichannel shopping habit development	57
Exploring online customer experience: A systematic literature review and research agenda	55
Virtual reality: A review and a new framework for integrated adoption	54
Inform Me or Make Me Laugh: Influencer Marketing and the Role of Emotional Contagion and Information Value	51
Advancing Marketing Science Through Vroom's Expectancy Theory: A Review and Research Agenda	49
How do social media influencers inspire consumers' purchase decisions? The mediating role of parasocial relationships	49
Blockchain application in consumer services: A review and future research agenda	49
Preventive healthcare behavior: A hybrid systematic literature review (1998–2023)	47
Consumers' behavioral intention toward online shopping in the post‐COVID‐19 period	43
	43
Think eco, be eco? The tension between attitudes and behaviours of millennial fashion consumers	41
Fulfilled Expectations: Key to Customer Loyalty in Digital Home‐Sharing Platforms	41
Digital consumer engagement in a social network: A literature review applying TCCM framework	41
Defining sustainable clothing use: A taxonomy for future research	40
Theoretical underpinnings of consumers’ financial capability research	39
How augmented reality media richness influences consumer behaviour	39
Motivated Consumer Innovativeness and Sustainable Fashion Choices: A Sequential Explanatory Study	39