OOIR: Observatory of International Research

Papers

(The H4-Index of International Journal of Consumer Studies is 39. The table below lists those papers that are above that threshold based on CrossRef citation counts [max. 250 papers]. The publications cover those that have been published in the past four years, i.e., from 2021-05-01 to 2025-05-01.)

Article	Citations
Gradual stimulation of respondents' reflexivity: A research design for studying unreflexive consumers	1046
How relationship norms and task complexity affect consumer perceptions of quality in crowdsourcing	200
Charting the evolution of research on the paradoxes in consumer choice—Systematic review and future research agenda	186
Exploring the patterns in political consumption: A review and identification of future research agenda	164
	163
The visual naturalness effect: Impact of natural logos on brand personality perception	130
Human–machine trans roles conflict in the organization: How sensitive are customers to intelligent robots replacing the human workforce?	117
Coping with crisis: The paradox of technology and consumer vulnerability	113
Mapping the socially responsible consumption gap research: Review and future research agenda	102
The Role of Blockchain Technology in Enhancing Consumers' Impulsive Buying Behavior	87
Issue Information	83
Demarketing for sustainability: A review and future research agenda	77
Matching audio/video app features with young user preferences: An integrated approach	66
It is better with a shade of blue! Consumer evaluation of unisex extension of brands	64
Which food delivery platforms are winning the restaurant food delivery wars? Analysis from a consumer perspective	63
Service failure and service recovery: A hybrid review and research agenda	60
What beliefs underlie decisions to buy groceries online?	60
Customer experience in social commerce: A systematic literature review and research agenda	60
Challenges and opportunities of brand corporate social responsibility classification: A review, new conceptualization and future research agenda	59
Issue Information	58
Exploring online customer experience: A systematic literature review and research agenda	54
Does Negative Online Review Matter? An Investigation of Travel Consumers	53
Mobile advertising: A systematic literature review and future research agenda	52
Vulnerability and perceived risks in the peer‐to‐peer sharing economy	51
Blockchain application in consumer services: A review and future research agenda	51

Omnichannel shopping habit development	49
Preventive healthcare behavior: A hybrid systematic literature review (1998–2023)	49
Inform Me or Make Me Laugh: Influencer Marketing and the Role of Emotional Contagion and Information Value	49
Is uniform pricing by competing retailers perceived as fair?	45
Consumer value of virtual music festivals	45
Sustainable Consumption Behaviors of Different Generations: A Qualitative Research	44
Virtual reality: A review and a new framework for integrated adoption	44
How do social media influencers inspire consumers' purchase decisions? The mediating role of parasocial relationships	42
Defining sustainable clothing use: A taxonomy for future research	42
Consumers' behavioral intention toward online shopping in the post‐COVID‐19 period	41
	41
Fulfilled Expectations: Key to Customer Loyalty in Digital Home‐Sharing Platforms	40
Think eco, be eco? The tension between attitudes and behaviours of millennial fashion consumers	39
Theoretical underpinnings of consumers’ financial capability research	39