OOIR: Observatory of International Research

Papers

(The TQCC of International Journal of Sports Marketing & Sponsorship is 4. The table below lists those papers that are above that threshold based on CrossRef citation counts [max. 250 papers]. The publications cover those that have been published in the past four years, i.e., from 2020-10-01 to 2024-10-01.)

Article	Citations
Will destination image drive the intention to revisit and recommend? Empirical evidence from golf tourism	27
The use of fitness centre apps and its relation to customer satisfaction: a UTAUT2 perspective	26
Predicting future use intention of fitness apps among fitness app users in the United Kingdom: the role of health consciousness	24
Exploring the drivers and consequences of the “awe” emotion in outdoor sports – a study using the latest partial least squares structural equation modeling technique and necessary condition analysis	18
Service encounter and repurchase intention in fitness centers: perceived value as a mediator and service innovativeness as a moderator	16
Predicting consumers' intentions to purchase eco-friendly athletic wear in a moderated model of individual green values and gender	15
Netizens' behavior towards a blockchain-based esports framework: a TPB and machine learning integrated approach	15
Guest editorial: Sports management research using partial least squares structural equation modeling (PLS-SEM)	15
Sport events as experiencescapes: the spectator's perspective	13
Continuance intention in running apps: the moderating effect of relationship norms	12
A systematic review on spectator behavior in esports: why do people watch?	11
Gym users: an enabler in creating an acceptance of sports and fitness wearable devices in India	11
The transformative impact of big data applications in sport marketing: current and future directions	11
The influence of technological interactivity and media sociability on sport consumer value co-creation behaviors via collective efficacy and collective intelligence	10
Fans' perceptions of pro-environmental sustainability initiatives in sport and triple bottom line benefits	10
The Rio's transport legacy: pre- and post-Games resident perceptions	9
Sport sponsorship as a booster for customer engagement: the role of activation, authenticity and attitude	9
Comparing young adult responses to rational and emotional sports product advertisements: the moderating role of product type and gender	9
Understanding the relationship between acceptance of multifunctional health and fitness features of wrist-worn wearables and actual usage	9
Business management in the football industry from a supply chain management perspective	9
Does causal reasoning lead to moral reasoning? Consumers' responses to scandalized athletes and endorsements	9
Exploring the effects of the COVID-19 pandemic on sport tourism	8
(Dis)Innovative digital strategy in professional sport: examining sponsor leveraging through social media	8
Season ticket holder segmentation in professional sports: an application of the sports relationship marketing model	8
Effect of background music and hierarchy-of-effects in watching women's running shoes advertisements	8

Sport consumer flow and shopping well-being in online shopping	7
Identifying factors affecting the value of advertisements on football clubs' and players' social media: a discrete choice analysis	7
Sports and urban development: an introduction	7
Factors affecting users’ stickiness of fitness apps: an empirical study based on the S-O-R perspective	7
Sport team identification: a social identity perspective comparing local and distant fans	7
Risk and psychological return: a moderating role of COVID-19 risk perception in the impact of team identification on vitality after sport spectatorship in Tokyo	7
Antecedents of satisfaction and loyalty in different spectator tribes in a football context	7
From horizontal to vertical relationships: how online community identification fosters sport fans’ team identification and behavioural intentions	7
Sport sponsorship announcement and stock returns: a meta-analytic review	7
Effects of athletic performance and marketable lifestyle on consumers' engagement with sport celebrity's social media and their endorsements	7
Sponsorship and social justice: brand positioning on diversity and inclusion in sport marketing during the 2020 UEFA European football championship	6
Examination of sustainable features of stadiums as an integral part of sustainable urban development: the case of Turkey	6
Impact of market demand on recurring hallmark sporting event spectators: an empirical study of the Shanghai Masters	6
No games to watch: empirical analysis of sport fans’ stress and coping strategies during COVID-19 lockdown	6
Sport rebranding: the effect of different degrees of sport logo redesign on brand attitude and purchase intention	6
Esports and Olympic Games: a cross-cultural exploration of the player support behaviour towards the Olympics	6
Motivational determinants of digital ticketing: the mediating effect of service satisfaction and the moderating effect of psychological discomfort	5
Sports event portfolios: an innovative tool and a new management paradigm	5
Game play and the effectiveness of sponsor signage: visual attention to brand messages in live sport broadcasts	5
When celebrity endorsements collide with social activism: exploring athlete celebrity endorsements, social issues and brand perception	5
Is mobile gaming a new pillar of esports? Exploring players' in-game purchases in PC and mobile platforms by using flow and clutch	5
An acceptance model for sports technologies: the effects of sports motivation, sports type and context-aware characteristics	5
Sports fashion and sustainability: a perfect match?	5
Hype or opportunity? Tokenization as engagement platform in sport marketing	5
The brand persona of a football manager – the case of Arsène Wenger	4
Are single-item needs' and values' measures a good alternative to multi-item measures for sport marketers?	4
Innovation from sport's entrepreneurship and intrapreneurship: opportunities from a systematic review	4
The impact of ageing on aggression among sport fans: the mediating role of fan hatred	4
Promote the “wow”: (mis)representation, perception and reception of media promotion on wheelchair rugby	4
The effects of high-tech cameras on sports consumers' viewing experiences: the moderating role of sports involvement	4
Customer engagement on social media: an examination of NFL teams’ Instagram posts	4
Retail quality, market environment and business survival in the retail Apocalypse: an investigation of the sporting goods retail industry	4
Effects of in-game brand congruity on esports consumers' implicit and explicit memory	4
Member identity in fitness centres and its consequences: an examination of members and managers' perspectives	4
Revisiting organizational identity and social responsibility in professional football clubs: the case of Bayern Munich and the Qatar sponsorship	4
LGBTQ-inclusive fan codes of conduct in US athletic departments: a multilevel analysis	4