International Journal of Sports Marketing & Sponsorship

Papers
(The TQCC of International Journal of Sports Marketing & Sponsorship is 6. The table below lists those papers that are above that threshold based on CrossRef citation counts [max. 250 papers]. The publications cover those that have been published in the past four years, i.e., from 2020-04-01 to 2024-04-01.)
ArticleCitations
Individuals' intention to use sports wearables: the moderating role of technophobia25
The use of fitness centre apps and its relation to customer satisfaction: a UTAUT2 perspective23
Will destination image drive the intention to revisit and recommend? Empirical evidence from golf tourism20
Predicting future use intention of fitness apps among fitness app users in the United Kingdom: the role of health consciousness19
Study on relationships among sports spectator motivations, satisfaction and behavioral intention: empirical evidence from Chinese marathon19
Event impacts associated with residents' satisfaction and behavioral intentions: a pre-post study of the Nanjing Youth Olympic Games19
Influence of gamification on perceived self-efficacy: gender and age moderator effect18
A new love–hate scale for sports fans16
How deep is your love? Brand love analysis applied to football teams16
Exploring the drivers and consequences of the “awe” emotion in outdoor sports – a study using the latest partial least squares structural equation modeling technique and necessary condition analysis16
Elevating self-esteem through sport team identification: a study about local and distant sport fans15
Critical factors in the sport consumption decision making process of millennial fans: a revised model of goal-directed behavior15
CSR in sport sponsorship consumers' perceptions of a sponsoring brand's CSR15
Motives to engage with sports brands on Facebook and Instagram–The case of a Portuguese football club15
Netizens' behavior towards a blockchain-based esports framework: a TPB and machine learning integrated approach13
Factors affecting spectators’ adoption of digital ticketing: the case of interscholastic sports13
Insights into customer experience in sports retail stores13
How the type of sports-related endorser influences consumers' purchase intentions12
Investigating sponsor decision-making: the role of schema theory, agency conflicts, and signaling theory in the persistence of naming rights agreements12
Image congruence between sports event and host city and its impact on attitude and behavior intention11
The effect of event experience quality on the satisfaction and behavioral intentions of motocross World Championship spectators11
How multiple identities shape behavioral intention: place and team identification on spectator attendance11
Continuance intention in running apps: the moderating effect of relationship norms11
Corporate greenfluencing: a case study of sponsorship activation in Formula E motorsports11
Sport events and community development: resident considerations and community goals10
Climate vulnerability as a catalyst for early stadium replacement10
The effect of innovation-driven policy on innovation efficiency: based on the listed sports firms on Chinese new Third Board10
Predicting consumers' intentions to purchase eco-friendly athletic wear in a moderated model of individual green values and gender10
Audience response to endemic and non-endemic sponsors of esports events10
Sport events as experiencescapes: the spectator's perspective10
Guest editorial: Sports management research using partial least squares structural equation modeling (PLS-SEM)10
How useful is each item in the Sport Spectator Identification Scale?: an item response theory analysis9
Comparing young adult responses to rational and emotional sports product advertisements: the moderating role of product type and gender9
Service encounter and repurchase intention in fitness centers: perceived value as a mediator and service innovativeness as a moderator9
The Rio's transport legacy: pre- and post-Games resident perceptions9
The impact of consumer knowledge on profitable consumer loyalty through perceived service quality and psychological involvement in non-profit sport clubs8
Business management in the football industry from a supply chain management perspective8
Fans' perceptions of pro-environmental sustainability initiatives in sport and triple bottom line benefits8
(Dis)Innovative digital strategy in professional sport: examining sponsor leveraging through social media7
The influence of technological interactivity and media sociability on sport consumer value co-creation behaviors via collective efficacy and collective intelligence7
The effect of quality and leverage on the image transfer model: the moderating role of involvement7
Sport sponsorship announcement and stock returns: a meta-analytic review7
From fans to buyers: antecedents of sponsor's products purchase intention7
Intergenerational differences in fans' motivation to watch the T20 world cup: a generation cohort theory perspective7
Risk and psychological return: a moderating role of COVID-19 risk perception in the impact of team identification on vitality after sport spectatorship in Tokyo7
Sport rebranding: the effect of different degrees of sport logo redesign on brand attitude and purchase intention6
Does causal reasoning lead to moral reasoning? Consumers' responses to scandalized athletes and endorsements6
The transformative impact of big data applications in sport marketing: current and future directions6
Sponsorship and social justice: brand positioning on diversity and inclusion in sport marketing during the 2020 UEFA European football championship6
Exploring the effects of the COVID-19 pandemic on sport tourism6
No games to watch: empirical analysis of sport fans’ stress and coping strategies during COVID-19 lockdown6
Sport consumer flow and shopping well-being in online shopping6
Gym users: an enabler in creating an acceptance of sports and fitness wearable devices in India6
Examination of sustainable features of stadiums as an integral part of sustainable urban development: the case of Turkey6
A systematic review on spectator behavior in esports: why do people watch?6
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