OOIR: Observatory of International Research

Papers

(The TQCC of International Journal of Sports Marketing & Sponsorship is 5. The table below lists those papers that are above that threshold based on CrossRef citation counts [max. 250 papers]. The publications cover those that have been published in the past four years, i.e., from 2021-08-01 to 2025-08-01.)

Article	Citations
Sport federations' organizational innovativeness: an empirical comparison of characteristics and attitudes	36
Member identity in fitness centres and its consequences: an examination of members and managers' perspectives	33
An acceptance model for sports technologies: the effects of sports motivation, sports type and context-aware characteristics	30
A systematic review on spectator behavior in esports: why do people watch?	25
How expanded servicescape shapes fitness center members' decision-making processes: a stimulus-organism-response (SOR) model perspective	23
Esports and Olympic Games: a cross-cultural exploration of the player support behaviour towards the Olympics	23
Consumer perceptions of a secondary ticket market: the case of StubHub and major league baseball	20
Examining valuation of corporate naming rights partnerships in collegiate sports and their impact on consumer behavior	20
Sport team identification: a social identity perspective comparing local and distant fans	20
Online posting intention: do the social communication and brand equity of esports matter?	18
Netizens' behavior towards a blockchain-based esports framework: a TPB and machine learning integrated approach	17
Sports ambassadors and destination image: a fuzzy set analysis	14
Does causal reasoning lead to moral reasoning? Consumers' responses to scandalized athletes and endorsements	13
A social epidemiological perspective on local tennis league participation: a multigroup moderated-mediation structural analysis using PLS-SEM	13
Understanding motives and consumption behavior of sports NFT holders and non-holders: a case study of Kbollect	12
Associative personalities: investigating the impact of gender personality congruence between sport brands and individuals on life satisfaction	12
Pro softball fan segments: a two-step cluster analysis	12
Exploring the effects of the COVID-19 pandemic on sport tourism	12
Why do fans go to football games? A discrete choice analysis of ticket buyers' preferences	12
Salute to service or salute to skepticism? An empirical analysis of military members’ perceptions of the NFL’s military campaign	11
Beyond a simple yes or no: using signal detection theory to measure sponsorship identification accuracy	10
The knowledge structure of corporate social responsibility in sport management: a retrospective bibliometric analysis	10
Insights from the inside: marketing agency practitioners’ perspectives on developing athlete brands	10
Sports fashion and sustainability: a perfect match?	10
The spillover effect of Chinese sportswear brands' relationship quality: a perspective of Confucian yuanfen culture	10

Machine learning prediction of factors affecting Major League Baseball (MLB) game attendance: algorithm comparisons and macroeconomic factor of unemployment	10
Revisiting organizational identity and social responsibility in professional football clubs: the case of Bayern Munich and the Qatar sponsorship	10
Gym users: an enabler in creating an acceptance of sports and fitness wearable devices in India	10
Service quality, satisfaction and behavioural intentions in sport child camps: participants and parents' perspectives	9
From horizontal to vertical relationships: how online community identification fosters sport fans’ team identification and behavioural intentions	9
How do marketing practices impact price premium of co-branded sportswear? The moderating effect of product category fit and partner brand name	9
Paradoxical relationship between esports toxicity and toxicity tolerance: moderated mediation by gender and positive reappraisal coping	9
Going green in road races: enhancing runners’ green brand loyalty – the roles of green brand positioning, attitude and identification	9
The impact of doping scandals on on-site spectator satisfaction at major sport events	8
Providing a framework and guidelines for sport organizations to understand and predict sport consumer behavior	8
National Sports Networks rights fees: the influence of fantasy sports participation and women’s sports content	8
Inter- and intra-team differences in professional sport fans’ environmental attitudes	8
Government-public relationships in the context of mega sport events: conceptualisation and scale development	7
Guest editorial: Diversity, equity and inclusivity in sport marketing research	7
Diversity, equity and inclusion in the sport metaverse	7
Understanding the relationship between acceptance of multifunctional health and fitness features of wrist-worn wearables and actual usage	7
Effects of athletic performance and marketable lifestyle on consumers' engagement with sport celebrity's social media and their endorsements	7
When celebrity endorsements collide with social activism: exploring athlete celebrity endorsements, social issues and brand perception	7
Risk and psychological return: a moderating role of COVID-19 risk perception in the impact of team identification on vitality after sport spectatorship in Tokyo	7
Measuring spectators' perception toward peripheral stadium quality services after COVID-19: impact on their emotions and attendance intentions	7
Guest editorial: Promises, paradoxes and perils: the current state and future directions of Web3 technologies and brand innovation in sports business	6
An interpretive structural model for factors affecting the tax compliance of professional athletes: a case study of football players	6
Emphasizing effort vs talent in personal trainers' performance: consumption response of personal fitness training customers	6
Gen Z’s expectations for the NFL: aligning corporate social responsibility with a values-driven generation	6
Sport sponsorship as a booster for customer engagement: the role of activation, authenticity and attitude	6
Promote the “wow”: (mis)representation, perception and reception of media promotion on wheelchair rugby	6
Team loyalty and intergenerational influence: the role of nurturant fathering in the transference process	6
Dimensions and outcomes of experiential quality in the fitness industry: the case of Turkey	6
Qatar Airways–FC Barcelona sponsorship deal: a catalyst of sports diplomacy?	5
Diversity matters: highlighting the differences in sport consumption motives of marginalized college students	5
Toward the professionalization of sponsorship management in voluntary sports clubs: a comprehensive analysis of components and their specifications	5
Ethics in quantitative sport management research: the impact of AI	5
Is mobile gaming a new pillar of esports? Exploring players' in-game purchases in PC and mobile platforms by using flow and clutch	5
A re-examination of conspicuous sport consumption theory on golf and skiing from leisure involvement perspective	5
In the arena of debate: a systematic literature review on sports sponsorship by controversial industries	5
The role of destination personality in the relationship between destination image and behavioral intention among ski tourists	5
Can sports-based corporate social responsibility performance reflect firms' market values and risks? Intertemporal evidence from Taiwan iSports corporate award-winning firms	5