OOIR: Observatory of International Research

Papers

(The median citation count of International Journal of Sports Marketing & Sponsorship is 2. The table below lists those papers that are above that threshold based on CrossRef citation counts [max. 250 papers]. The publications cover those that have been published in the past four years, i.e., from 2020-04-01 to 2024-04-01.)

Article	Citations
Individuals' intention to use sports wearables: the moderating role of technophobia	25
The use of fitness centre apps and its relation to customer satisfaction: a UTAUT2 perspective	23
Will destination image drive the intention to revisit and recommend? Empirical evidence from golf tourism	20
Event impacts associated with residents' satisfaction and behavioral intentions: a pre-post study of the Nanjing Youth Olympic Games	19
Predicting future use intention of fitness apps among fitness app users in the United Kingdom: the role of health consciousness	19
Study on relationships among sports spectator motivations, satisfaction and behavioral intention: empirical evidence from Chinese marathon	19
Influence of gamification on perceived self-efficacy: gender and age moderator effect	18
Exploring the drivers and consequences of the “awe” emotion in outdoor sports – a study using the latest partial least squares structural equation modeling technique and necessary condition analysis	16
A new love–hate scale for sports fans	16
How deep is your love? Brand love analysis applied to football teams	16
CSR in sport sponsorship consumers' perceptions of a sponsoring brand's CSR	15
Motives to engage with sports brands on Facebook and Instagram–The case of a Portuguese football club	15
Elevating self-esteem through sport team identification: a study about local and distant sport fans	15
Critical factors in the sport consumption decision making process of millennial fans: a revised model of goal-directed behavior	15
Factors affecting spectators’ adoption of digital ticketing: the case of interscholastic sports	13
Insights into customer experience in sports retail stores	13
Netizens' behavior towards a blockchain-based esports framework: a TPB and machine learning integrated approach	13
How the type of sports-related endorser influences consumers' purchase intentions	12
Investigating sponsor decision-making: the role of schema theory, agency conflicts, and signaling theory in the persistence of naming rights agreements	12
Continuance intention in running apps: the moderating effect of relationship norms	11
Corporate greenfluencing: a case study of sponsorship activation in Formula E motorsports	11
Image congruence between sports event and host city and its impact on attitude and behavior intention	11
The effect of event experience quality on the satisfaction and behavioral intentions of motocross World Championship spectators	11
How multiple identities shape behavioral intention: place and team identification on spectator attendance	11
Sport events as experiencescapes: the spectator's perspective	10

Guest editorial: Sports management research using partial least squares structural equation modeling (PLS-SEM)	10
Sport events and community development: resident considerations and community goals	10
Climate vulnerability as a catalyst for early stadium replacement	10
The effect of innovation-driven policy on innovation efficiency: based on the listed sports firms on Chinese new Third Board	10
Predicting consumers' intentions to purchase eco-friendly athletic wear in a moderated model of individual green values and gender	10
Audience response to endemic and non-endemic sponsors of esports events	10
Service encounter and repurchase intention in fitness centers: perceived value as a mediator and service innovativeness as a moderator	9
The Rio's transport legacy: pre- and post-Games resident perceptions	9
How useful is each item in the Sport Spectator Identification Scale?: an item response theory analysis	9
Comparing young adult responses to rational and emotional sports product advertisements: the moderating role of product type and gender	9
Fans' perceptions of pro-environmental sustainability initiatives in sport and triple bottom line benefits	8
The impact of consumer knowledge on profitable consumer loyalty through perceived service quality and psychological involvement in non-profit sport clubs	8
Business management in the football industry from a supply chain management perspective	8
Intergenerational differences in fans' motivation to watch the T20 world cup: a generation cohort theory perspective	7
Risk and psychological return: a moderating role of COVID-19 risk perception in the impact of team identification on vitality after sport spectatorship in Tokyo	7
(Dis)Innovative digital strategy in professional sport: examining sponsor leveraging through social media	7
The influence of technological interactivity and media sociability on sport consumer value co-creation behaviors via collective efficacy and collective intelligence	7
The effect of quality and leverage on the image transfer model: the moderating role of involvement	7
Sport sponsorship announcement and stock returns: a meta-analytic review	7
From fans to buyers: antecedents of sponsor's products purchase intention	7
No games to watch: empirical analysis of sport fans’ stress and coping strategies during COVID-19 lockdown	6
Sport consumer flow and shopping well-being in online shopping	6
Gym users: an enabler in creating an acceptance of sports and fitness wearable devices in India	6
Examination of sustainable features of stadiums as an integral part of sustainable urban development: the case of Turkey	6
A systematic review on spectator behavior in esports: why do people watch?	6
Sport rebranding: the effect of different degrees of sport logo redesign on brand attitude and purchase intention	6
Does causal reasoning lead to moral reasoning? Consumers' responses to scandalized athletes and endorsements	6
The transformative impact of big data applications in sport marketing: current and future directions	6
Sponsorship and social justice: brand positioning on diversity and inclusion in sport marketing during the 2020 UEFA European football championship	6
Exploring the effects of the COVID-19 pandemic on sport tourism	6
Antecedents of satisfaction and loyalty in different spectator tribes in a football context	5
From horizontal to vertical relationships: how online community identification fosters sport fans’ team identification and behavioural intentions	5
Attachment points, team identification and sponsorship outcomes: evidence from the Indian Premier League	5
Sports and urban development: an introduction	5
Spectator satisfaction model for mass participant sport events: antecedents and consequences	5
The impact of corruption on sport demand	5
The effect of sponsorship purpose articulation on fit: moderating role of mission overlap	5
Sport sponsorship as a booster for customer engagement: the role of activation, authenticity and attitude	5
Does the legacy governance of major sporting events affect urban development? The stakeholder's perspectives on the Taipei 2017 Universiade	5
Understanding retail quality of sporting goods stores: a text mining approach	5
Effect of background music and hierarchy-of-effects in watching women's running shoes advertisements	5
Utilization of Olympic Stadiums: a conceptual stadium legacy framework	5
An acceptance model for sports technologies: the effects of sports motivation, sports type and context-aware characteristics	5
Factors affecting users’ stickiness of fitness apps: an empirical study based on the S-O-R perspective	4
The relationships of communication intensity, CEO commitment, cause fit and media reputation: evidence from Chinese marathon title sponsors	4
Esports and Olympic Games: a cross-cultural exploration of the player support behaviour towards the Olympics	4
Understanding the relationship between acceptance of multifunctional health and fitness features of wrist-worn wearables and actual usage	4
Interpreting sports events from a resource-based view perspective	4
Product meanings as drivers of sport consumer behavior: evidence from the Greek sport industry	4
Season ticket holder segmentation in professional sports: an application of the sports relationship marketing model	4

Effects of in-game brand congruity on esports consumers' implicit and explicit memory	4
From knowing the game to enjoying the game: EEG/ERP assessment of emotional processing	4
Identifying factors affecting the value of advertisements on football clubs' and players' social media: a discrete choice analysis	4
Transformative marketing: health and well-being of Special Olympic athletes	4
Are single-item needs' and values' measures a good alternative to multi-item measures for sport marketers?	4
The brand persona of a football manager – the case of Arsène Wenger	4
Motivational determinants of digital ticketing: the mediating effect of service satisfaction and the moderating effect of psychological discomfort	4
Innovation from sport's entrepreneurship and intrapreneurship: opportunities from a systematic review	3
LGBTQ-inclusive fan codes of conduct in US athletic departments: a multilevel analysis	3
Adding insult to rivalry: Exploring the discord communicated between rivals	3
Corporate social responsibility and college sports fans’ online donations	3
Promote the “wow”: (mis)representation, perception and reception of media promotion on wheelchair rugby	3
The effects of high-tech cameras on sports consumers' viewing experiences: the moderating role of sports involvement	3
The external effect of a migrated star player on domestic sports league: an empirical analysis of three Asian leagues – Japan, Korea and Taiwan[1]	3
Sports event portfolios: an innovative tool and a new management paradigm	3
Impact of market demand on recurring hallmark sporting event spectators: an empirical study of the Shanghai Masters	3
To partner or not? A study of co-branding partnership and consumers' perceptions of symbolism and functionality toward co-branded sport products	3
The impact of ageing on aggression among sport fans: the mediating role of fan hatred	3
Diversity matters: highlighting the differences in sport consumption motives of marginalized college students	3
Effects of athletic performance and marketable lifestyle on consumers' engagement with sport celebrity's social media and their endorsements	3
Game play and the effectiveness of sponsor signage: visual attention to brand messages in live sport broadcasts	3
Malmö – the skateboarding city: a multi-level approach for developing and marketing a city through user-driven partnerships	3
An examination of the effects of outsourcing ticket sales force management	3
The severity of a sports-related accident and sponsorship effects: focusing on the fear appeal theory	3
Beyond “who pays?”: stadium development and urban governance	3
A social epidemiological perspective on local tennis league participation: a multigroup moderated-mediation structural analysis using PLS-SEM	3
The effect of articulated sports sponsorship on recall and visual attention to the brand	3
Rasch calibration and optimal categorization of the sport fandom questionnaire	3
Member identity in fitness centres and its consequences: an examination of members and managers' perspectives	2
Transdisciplinary sport and physical activity development in urban real-world labs	2
The knowledge structure of corporate social responsibility in sport management: a retrospective bibliometric analysis	2
Effects of Super Bowl advertising on online brand search: ten years of insights from 2011 to 2020	2
Developing a sport fan equity index	2
Exploring the empirical evidence of social desirability bias (SDB) in sport consumer research	2
Sport team identification: a social identity perspective comparing local and distant fans	2
Inclusivity in sports: fan attitudes and behaviors towards nonbinary athletes	2
Sport federations' organizational innovativeness: an empirical comparison of characteristics and attitudes	2
Quality and satisfaction in female fitness centers and the moderating roles of age and income: empirical evidence from Saudi Arabia	2
New platform and new excitement? Exploring young educated sport customers' perceptions of watching live sports on OTT services	2
Revisiting organizational identity and social responsibility in professional football clubs: the case of Bayern Munich and the Qatar sponsorship	2
Push–pull analysis: the mediating role of promotion types relative to visit intention to a sports museum	2
Effectiveness of sponsoring the video assistant referee system: a comparative exploratory study	2
A re-examination of conspicuous sport consumption theory on golf and skiing from leisure involvement perspective	2
Rethinking dual careers: success factors for career transition of professional football players and the role of sport entrepreneurship	2
Sport attendance behavior spectrum: motivators, constraints and context	2
Doping as a barrier in universal acceptance of esports	2
Antecedents of the attitude toward the athlete celebrities' human brand extensions	2
Reversing equity transfer in sponsorship for competitive advantage of emerging local events: quantitative evidence from an experimental study	2
Assessing spectator motivation for the Paralympics: the mediating role of attitude	2
Success factors in managing the sponsor–sponsee relationship—a fuzzy-set qualitative comparative analysis for state-owned enterprises in Germany	2
Competence inference from muscle: how and when trainers' muscle mass impacts service purchase of personal fitness training	2
Hype or opportunity? Tokenization as engagement platform in sport marketing	2
Is mobile gaming a new pillar of esports? Exploring players' in-game purchases in PC and mobile platforms by using flow and clutch	2
Measuring spectators' perception toward peripheral stadium quality services after COVID-19: impact on their emotions and attendance intentions	2