OOIR: Observatory of International Research

Papers

(The median citation count of International Journal of Sports Marketing & Sponsorship is 1. The table below lists those papers that are above that threshold based on CrossRef citation counts [max. 250 papers]. The publications cover those that have been published in the past four years, i.e., from 2020-10-01 to 2024-10-01.)

Article	Citations
Will destination image drive the intention to revisit and recommend? Empirical evidence from golf tourism	27
The use of fitness centre apps and its relation to customer satisfaction: a UTAUT2 perspective	26
Predicting future use intention of fitness apps among fitness app users in the United Kingdom: the role of health consciousness	24
Exploring the drivers and consequences of the “awe” emotion in outdoor sports – a study using the latest partial least squares structural equation modeling technique and necessary condition analysis	18
Service encounter and repurchase intention in fitness centers: perceived value as a mediator and service innovativeness as a moderator	16
Netizens' behavior towards a blockchain-based esports framework: a TPB and machine learning integrated approach	15
Guest editorial: Sports management research using partial least squares structural equation modeling (PLS-SEM)	15
Predicting consumers' intentions to purchase eco-friendly athletic wear in a moderated model of individual green values and gender	15
Sport events as experiencescapes: the spectator's perspective	13
Continuance intention in running apps: the moderating effect of relationship norms	12
Gym users: an enabler in creating an acceptance of sports and fitness wearable devices in India	11
The transformative impact of big data applications in sport marketing: current and future directions	11
A systematic review on spectator behavior in esports: why do people watch?	11
Fans' perceptions of pro-environmental sustainability initiatives in sport and triple bottom line benefits	10
The influence of technological interactivity and media sociability on sport consumer value co-creation behaviors via collective efficacy and collective intelligence	10
Comparing young adult responses to rational and emotional sports product advertisements: the moderating role of product type and gender	9
Understanding the relationship between acceptance of multifunctional health and fitness features of wrist-worn wearables and actual usage	9
Business management in the football industry from a supply chain management perspective	9
Does causal reasoning lead to moral reasoning? Consumers' responses to scandalized athletes and endorsements	9
The Rio's transport legacy: pre- and post-Games resident perceptions	9
Sport sponsorship as a booster for customer engagement: the role of activation, authenticity and attitude	9
Effect of background music and hierarchy-of-effects in watching women's running shoes advertisements	8
Exploring the effects of the COVID-19 pandemic on sport tourism	8
(Dis)Innovative digital strategy in professional sport: examining sponsor leveraging through social media	8
Season ticket holder segmentation in professional sports: an application of the sports relationship marketing model	8

Factors affecting users’ stickiness of fitness apps: an empirical study based on the S-O-R perspective	7
Sport team identification: a social identity perspective comparing local and distant fans	7
Risk and psychological return: a moderating role of COVID-19 risk perception in the impact of team identification on vitality after sport spectatorship in Tokyo	7
Antecedents of satisfaction and loyalty in different spectator tribes in a football context	7
From horizontal to vertical relationships: how online community identification fosters sport fans’ team identification and behavioural intentions	7
Sport sponsorship announcement and stock returns: a meta-analytic review	7
Effects of athletic performance and marketable lifestyle on consumers' engagement with sport celebrity's social media and their endorsements	7
Sport consumer flow and shopping well-being in online shopping	7
Identifying factors affecting the value of advertisements on football clubs' and players' social media: a discrete choice analysis	7
Sports and urban development: an introduction	7
Impact of market demand on recurring hallmark sporting event spectators: an empirical study of the Shanghai Masters	6
No games to watch: empirical analysis of sport fans’ stress and coping strategies during COVID-19 lockdown	6
Sport rebranding: the effect of different degrees of sport logo redesign on brand attitude and purchase intention	6
Esports and Olympic Games: a cross-cultural exploration of the player support behaviour towards the Olympics	6
Sponsorship and social justice: brand positioning on diversity and inclusion in sport marketing during the 2020 UEFA European football championship	6
Examination of sustainable features of stadiums as an integral part of sustainable urban development: the case of Turkey	6
When celebrity endorsements collide with social activism: exploring athlete celebrity endorsements, social issues and brand perception	5
Is mobile gaming a new pillar of esports? Exploring players' in-game purchases in PC and mobile platforms by using flow and clutch	5
An acceptance model for sports technologies: the effects of sports motivation, sports type and context-aware characteristics	5
Sports fashion and sustainability: a perfect match?	5
Hype or opportunity? Tokenization as engagement platform in sport marketing	5
Motivational determinants of digital ticketing: the mediating effect of service satisfaction and the moderating effect of psychological discomfort	5
Sports event portfolios: an innovative tool and a new management paradigm	5
Game play and the effectiveness of sponsor signage: visual attention to brand messages in live sport broadcasts	5
The effects of high-tech cameras on sports consumers' viewing experiences: the moderating role of sports involvement	4
Customer engagement on social media: an examination of NFL teams’ Instagram posts	4
Retail quality, market environment and business survival in the retail Apocalypse: an investigation of the sporting goods retail industry	4
Effects of in-game brand congruity on esports consumers' implicit and explicit memory	4
Member identity in fitness centres and its consequences: an examination of members and managers' perspectives	4
Revisiting organizational identity and social responsibility in professional football clubs: the case of Bayern Munich and the Qatar sponsorship	4
LGBTQ-inclusive fan codes of conduct in US athletic departments: a multilevel analysis	4
The brand persona of a football manager – the case of Arsène Wenger	4
Are single-item needs' and values' measures a good alternative to multi-item measures for sport marketers?	4
Innovation from sport's entrepreneurship and intrapreneurship: opportunities from a systematic review	4
The impact of ageing on aggression among sport fans: the mediating role of fan hatred	4
Promote the “wow”: (mis)representation, perception and reception of media promotion on wheelchair rugby	4
Measuring the patronage intentions among football fans: the role of corporate social responsibility, brand credibility and brand equity	3
New platform and new excitement? Exploring young educated sport customers' perceptions of watching live sports on OTT services	3
To partner or not? A study of co-branding partnership and consumers' perceptions of symbolism and functionality toward co-branded sport products	3
A re-examination of conspicuous sport consumption theory on golf and skiing from leisure involvement perspective	3
Diversity matters: highlighting the differences in sport consumption motives of marginalized college students	3
Rasch calibration and optimal categorization of the sport fandom questionnaire	3
Antecedents of the attitude toward the athlete celebrities' human brand extensions	3
Assessing spectator motivation for the Paralympics: the mediating role of attitude	3
The influence of perceived fan orientation on satisfaction, loyalty and sport consumption behaviors	3
A social epidemiological perspective on local tennis league participation: a multigroup moderated-mediation structural analysis using PLS-SEM	3
Measuring spectators' perception toward peripheral stadium quality services after COVID-19: impact on their emotions and attendance intentions	3
Stakeholders' “voice” through social media: the case of corporate social responsibility in sport	3
The knowledge structure of corporate social responsibility in sport management: a retrospective bibliometric analysis	3
Malmö – the skateboarding city: a multi-level approach for developing and marketing a city through user-driven partnerships	3

Taking fan engagement to a new level – assessing sports consumer interest in virtual environments and Web3 activations	3
Inclusivity in sports: fan attitudes and behaviors towards nonbinary athletes	3
Doping as a barrier in universal acceptance of esports	3
New jerseys: exploring the influence of NBA team jersey sponsorships on teams and sponsors	2
Quality and satisfaction in female fitness centers and the moderating roles of age and income: empirical evidence from Saudi Arabia	2
Transdisciplinary sport and physical activity development in urban real-world labs	2
A comparative analysis of sports gambling in the United States	2
“Giving PUMA the boot”–A case study of a contemporary consumer sports boycott	2
Temporal team switching after the elimination of the supported team at a knockout tournament	2
Competence inference from muscle: how and when trainers' muscle mass impacts service purchase of personal fitness training	2
Case study: What’s the best (kept) secret about FIFA’s 2022 World Cup™? The case of Qatar’s Generation Amazing program	2
Rethinking dual careers: success factors for career transition of professional football players and the role of sport entrepreneurship	2
Sport federations' organizational innovativeness: an empirical comparison of characteristics and attitudes	2
How is table tennis used to boost the development of Shanghai? Interviewing the executive director of Shanghai Table Tennis Association	2
Sponsor and ambush marketing during the 2018 Commonwealth Games on Twitter and Instagram	2
Push–pull analysis: the mediating role of promotion types relative to visit intention to a sports museum	2
Effectiveness of sponsoring the video assistant referee system: a comparative exploratory study	2
The moderating effect of fan engagement on the relationship between fan knowledge and fan co-creation in social media	2
Returning for skill or popularity? The demand for esports match replay	2
Transforming sport consumption: exploring motivated sport fans innovativeness in the context of AR live sport streaming	2
The effects of pre-scandal associations of athlete endorsers and scandal types on consumer blame and eWOM	2
Reversing equity transfer in sponsorship for competitive advantage of emerging local events: quantitative evidence from an experimental study	2
Effects of Super Bowl advertising on online brand search: ten years of insights from 2011 to 2020	2
Exploring the empirical evidence of social desirability bias (SDB) in sport consumer research	2
Collaborative consumption sport hosting: value and consumption constraints	1
Team loyalty and intergenerational influence: the role of nurturant fathering in the transference process	1
The roles of employee–employee collaboration and employee–customer collaboration in fitness service innovation: a comparison of frontline and non-frontline employees	1
Machine learning prediction of factors affecting Major League Baseball (MLB) game attendance: algorithm comparisons and macroeconomic factor of unemployment	1
How best to measure connection to a team: team identification, brand attitude/loyalty, consumer lifestyle or interest level?	1
The relative influence of spectator dysfunctional behavior on spectator enjoyment in Major League Baseball	1
Let's run green! Impact of runners' environmental consciousness on their green perceived quality and supportive intention at participatory sport events	1
Examining valuation of corporate naming rights partnerships in collegiate sports and their impact on consumer behavior	1
The positive and negative impacts of social and personal self-categorizations on sport fans' experience	1
Co-branding drivers between professional sport organizations and on-field sports apparel sponsors	1
The “why” behind generation Y amateur gamers' ongoing eSports gameplay intentions	1
Drivers of the perceived social impact of the Super Bowl: mediation and moderation analyses	1
Guest editorial: Sport management, marketing and innovation	1
The outcomes of social capital among event runners: quality of life considerations	1
What makes esports consumers watch streamers' esports live-streaming contents? Extending the theory of planned behavior	1
Pro softball fan segments: a two-step cluster analysis	1
Emphasizing effort vs talent in personal trainers' performance: consumption response of personal fitness training customers	1
How advertising claims affect sports consumers' purchase intention of badminton rackets? The role of regulatory fit	1
Dimensions and outcomes of experiential quality in the fitness industry: the case of Turkey	1
Online purchase behavior of sports consumers: the effect of eWOM and celebrity endorsements	1
Guest editorial: Diversity, equity and inclusivity in sport marketing research	1
When sports sponsorship incurs brand risk: the roles of team performance, brand familiarity and team identification	1
Esports for development? Exploring esports player profiles and their development and well-being outcomes	1
The more we post, the better? A comparative analysis of fan engagement on social media profiles of football leagues	1
Esports fan identity toward sponsor–sponsee relationship: an understanding of the role-based identity	1
Once upon a time: using brand stories to sell signature sneakers	1
Online posting intention: do the social communication and brand equity of esports matter?	1
The role of trust in sports organization crisis communication: the case of the Houston Astros' sign-stealing scandal	1