International Journal of Sports Marketing & Sponsorship

Papers
(The median citation count of International Journal of Sports Marketing & Sponsorship is 1. The table below lists those papers that are above that threshold based on CrossRef citation counts [max. 250 papers]. The publications cover those that have been published in the past four years, i.e., from 2021-02-01 to 2025-02-01.)
ArticleCitations
Validating two shortened versions of the fitness switching cost scale27
Rasch calibration and optimal categorization of the sport fandom questionnaire26
Team loyalty and intergenerational influence: the role of nurturant fathering in the transference process24
Measuring spectators' perception toward peripheral stadium quality services after COVID-19: impact on their emotions and attendance intentions21
The effects of high-tech cameras on sports consumers' viewing experiences: the moderating role of sports involvement18
Understanding the relationship between acceptance of multifunctional health and fitness features of wrist-worn wearables and actual usage15
Elite versus grassroots sports events sponsorship in China: an exploration of sponsors’ motives and objectives15
Doping as a barrier in universal acceptance of esports15
Guest editorial: Sports management research using partial least squares structural equation modeling (PLS-SEM)14
An interpretive structural model for factors affecting the tax compliance of professional athletes: a case study of football players12
A “toxic culture”: the experiences of underrepresented ticket sales employees across professional sport11
The impacts of social needs and game playing type on esports consumers' positive eWOM sharing: applying the FIRO theory11
The “why” behind generation Y amateur gamers' ongoing eSports gameplay intentions11
Game play and the effectiveness of sponsor signage: visual attention to brand messages in live sport broadcasts10
Quality and satisfaction in female fitness centers and the moderating roles of age and income: empirical evidence from Saudi Arabia9
Sport federations' organizational innovativeness: an empirical comparison of characteristics and attitudes9
Collaborative consumption sport hosting: value and consumption constraints9
Guest editorial: Diversity, equity and inclusivity in sport marketing research9
Risk and psychological return: a moderating role of COVID-19 risk perception in the impact of team identification on vitality after sport spectatorship in Tokyo8
Co-branding drivers between professional sport organizations and on-field sports apparel sponsors8
Racial preferences in sports NFTs? Empirical evidence from NBA Top Shots8
Sport sponsorship as a booster for customer engagement: the role of activation, authenticity and attitude8
Online purchase behavior of sports consumers: the effect of eWOM and celebrity endorsements8
The influence of technological interactivity and media sociability on sport consumer value co-creation behaviors via collective efficacy and collective intelligence7
The role of source attractiveness and source credibility in advertising field hockey: a minority sport7
A systematic review on spectator behavior in esports: why do people watch?7
Effects of athletic performance and marketable lifestyle on consumers' engagement with sport celebrity's social media and their endorsements7
Member identity in fitness centres and its consequences: an examination of members and managers' perspectives7
Gamers’ gratifications and continuous intention to play eSports: the mediating role of gamers’ satisfaction-a PLS-SEM and NCA study7
Will destination image drive the intention to revisit and recommend? Empirical evidence from golf tourism6
Dimensions and outcomes of experiential quality in the fitness industry: the case of Turkey6
An acceptance model for sports technologies: the effects of sports motivation, sports type and context-aware characteristics6
Social media adoption as a marketing communication tool by non-professional sports clubs: a multiple case study approach6
Continuance intention to use mobile fitness applications: the role of switching costs, guilt and neutralization techniques5
The positive and negative impacts of social and personal self-categorizations on sport fans' experience5
The role of social and environmental sustainability on sportswear’s purchasing among European consumers5
Returning for skill or popularity? The demand for esports match replay5
Diversity matters: highlighting the differences in sport consumption motives of marginalized college students5
The role of trust in sports organization crisis communication: the case of the Houston Astros' sign-stealing scandal5
Exploring the drivers and consequences of the “awe” emotion in outdoor sports – a study using the latest partial least squares structural equation modeling technique and necessary condition analysis5
Sport spectatorship in a virtual environment: how sensory experiences impact consumption intentions5
Effects of in-game brand congruity on esports consumers' implicit and explicit memory5
How advertising claims affect sports consumers' purchase intention of badminton rackets? The role of regulatory fit4
Implementing trades of the National Football League Draft on blockchain smart contracts4
No games to watch: empirical analysis of sport fans’ stress and coping strategies during COVID-19 lockdown4
Transforming sport consumption: exploring motivated sport fans innovativeness in the context of AR live sport streaming4
Consumer perceptions of a secondary ticket market: the case of StubHub and major league baseball4
Virtual active sports: identifying main barriers and facilitators for casual fitness fans4
Rethinking dual careers: success factors for career transition of professional football players and the role of sport entrepreneurship4
Qatar Airways–FC Barcelona sponsorship deal: a catalyst of sports diplomacy?4
The role of destination personality in the relationship between destination image and behavioral intention among ski tourists4
Is mobile gaming a new pillar of esports? Exploring players' in-game purchases in PC and mobile platforms by using flow and clutch4
Season ticket holder segmentation in professional sports: an application of the sports relationship marketing model4
The brand persona of a football manager – the case of Arsène Wenger4
Unveiling consumer loyalty dynamics: insights for golf club loyalty programs3
Can sports-based corporate social responsibility performance reflect firms' market values and risks? Intertemporal evidence from Taiwan iSports corporate award-winning firms3
Are single-item needs' and values' measures a good alternative to multi-item measures for sport marketers?3
Ethics in quantitative sport management research: the impact of AI3
Sport team identification: a social identity perspective comparing local and distant fans3
Brand perception and its relationships to satisfaction with a virtual sporting event3
Examining valuation of corporate naming rights partnerships in collegiate sports and their impact on consumer behavior3
Let's run green! Impact of runners' environmental consciousness on their green perceived quality and supportive intention at participatory sport events3
Effect of baseball stadium food service quality on outcome variables with emphasis on the moderating role of stadium atmosphere3
Strategic philanthropy of athletes after transgression: examining the congruence effect of pre-transgression and transgression issues3
Emphasizing effort vs talent in personal trainers' performance: consumption response of personal fitness training customers3
Promote the “wow”: (mis)representation, perception and reception of media promotion on wheelchair rugby3
Retail quality, market environment and business survival in the retail Apocalypse: an investigation of the sporting goods retail industry2
Online posting intention: do the social communication and brand equity of esports matter?2
Esports and Olympic Games: a cross-cultural exploration of the player support behaviour towards the Olympics2
Inclusivity in sports: fan attitudes and behaviors towards nonbinary athletes2
Does causal reasoning lead to moral reasoning? Consumers' responses to scandalized athletes and endorsements2
Sports ambassadors and destination image: a fuzzy set analysis2
Consumer segmentation in esports: clustering via consumption motivation2
The transformative impact of big data applications in sport marketing: current and future directions2
How expanded servicescape shapes fitness center members' decision-making processes: a stimulus-organism-response (SOR) model perspective2
Case study: What’s the best (kept) secret about FIFA’s 2022 World Cup™? The case of Qatar’s Generation Amazing program2
The national rugby league and the Bundesliga: a study of brand hate2
Why do fans go to football games? A discrete choice analysis of ticket buyers' preferences2
The relative influence of spectator dysfunctional behavior on spectator enjoyment in Major League Baseball2
Pre-post examination of residents’ destination image toward mega event hosting country with strained bilateral relations2
Hype or opportunity? Tokenization as engagement platform in sport marketing2
In the arena of debate: a systematic literature review on sports sponsorship by controversial industries2
Identifying online sports betting motivations associated with betting intention2
Pro softball fan segments: a two-step cluster analysis2
A social epidemiological perspective on local tennis league participation: a multigroup moderated-mediation structural analysis using PLS-SEM2
Why do consumers buy sports NFTs? – decoding consumer values and needs driving purchase intention2
Taking fan engagement to a new level – assessing sports consumer interest in virtual environments and Web3 activations1
Connecting event impact perceptions to sponsor-related behaviours among residents in the host city1
Examining the relationship among constraints, facilitators and ski participation in the host city of the 2022 Winter Olympics1
Competence inference from muscle: how and when trainers' muscle mass impacts service purchase of personal fitness training1
Nostalgia-based marketing campaigns and sport participation1
Effectiveness of sponsorship type, sport team identification, team support and congruence1
Temporal team switching after the elimination of the supported team at a knockout tournament1
Exploring the effects of the COVID-19 pandemic on sport tourism1
Generative A.I. in sport advertising: effects of source-message (in)congruence, model types and A.I. awareness1
Understanding motives and consumption behavior of sports NFT holders and non-holders: a case study of Kbollect1
Toward the professionalization of sponsorship management in voluntary sports clubs: a comprehensive analysis of components and their specifications1
Experiential virtual reality or informational video advertising? Assessing promotional effect on sport interest1
Effectiveness of sponsoring the video assistant referee system: a comparative exploratory study1
Impact of market demand on recurring hallmark sporting event spectators: an empirical study of the Shanghai Masters1
Comparing young adult responses to rational and emotional sports product advertisements: the moderating role of product type and gender1
Machine learning prediction of factors affecting Major League Baseball (MLB) game attendance: algorithm comparisons and macroeconomic factor of unemployment1
The outcomes of social capital among event runners: quality of life considerations1
A re-examination of conspicuous sport consumption theory on golf and skiing from leisure involvement perspective1
Career patterns of marketing managers in top European football clubs1
Netizens' behavior towards a blockchain-based esports framework: a TPB and machine learning integrated approach1
Exploring the empirical evidence of social desirability bias (SDB) in sport consumer research1
College NIL athletes as social media influencers: examining sports vs lifestyle posts on consumer perceptions1
Customer engagement on social media: an examination of NFL teams’ Instagram posts1
From gamification to personalization: sports media, Web 3.0 and the desire for the ultimate fan experience1
A machine learning approach to predict classification of fans’ attitudes toward sponsors1
Effect of background music and hierarchy-of-effects in watching women's running shoes advertisements1
Millennials’ perceived value and intention to purchase athleisure products: the mediating role of desire for conspicuous consumption1
A cross-country comparison of Malaysia, Thailand and Indonesia golf tourism experience: a perceptual experience of Malaysian golfers1
Once upon a time: using brand stories to sell signature sneakers1
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