International Journal of Sports Marketing & Sponsorship

Papers
(The H4-Index of International Journal of Sports Marketing & Sponsorship is 13. The table below lists those papers that are above that threshold based on CrossRef citation counts [max. 250 papers]. The publications cover those that have been published in the past four years, i.e., from 2021-10-01 to 2025-10-01.)
ArticleCitations
Member identity in fitness centres and its consequences: an examination of members and managers' perspectives35
An acceptance model for sports technologies: the effects of sports motivation, sports type and context-aware characteristics30
A systematic review on spectator behavior in esports: why do people watch?28
Sport team identification: a social identity perspective comparing local and distant fans26
Examining valuation of corporate naming rights partnerships in collegiate sports and their impact on consumer behavior24
Esports and Olympic Games: a cross-cultural exploration of the player support behaviour towards the Olympics21
Consumer perceptions of a secondary ticket market: the case of StubHub and major league baseball21
Online posting intention: do the social communication and brand equity of esports matter?21
How expanded servicescape shapes fitness center members' decision-making processes: a stimulus-organism-response (SOR) model perspective19
Understanding motives and consumption behavior of sports NFT holders and non-holders: a case study of Kbollect15
A social epidemiological perspective on local tennis league participation: a multigroup moderated-mediation structural analysis using PLS-SEM14
Sports ambassadors and destination image: a fuzzy set analysis14
Associative personalities: investigating the impact of gender personality congruence between sport brands and individuals on life satisfaction13
Why do fans go to football games? A discrete choice analysis of ticket buyers' preferences13
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