International Journal of Sports Marketing & Sponsorship

Papers
(The H4-Index of International Journal of Sports Marketing & Sponsorship is 11. The table below lists those papers that are above that threshold based on CrossRef citation counts [max. 250 papers]. The publications cover those that have been published in the past four years, i.e., from 2021-02-01 to 2025-02-01.)
ArticleCitations
Validating two shortened versions of the fitness switching cost scale27
Rasch calibration and optimal categorization of the sport fandom questionnaire26
Team loyalty and intergenerational influence: the role of nurturant fathering in the transference process24
Measuring spectators' perception toward peripheral stadium quality services after COVID-19: impact on their emotions and attendance intentions21
The effects of high-tech cameras on sports consumers' viewing experiences: the moderating role of sports involvement18
Elite versus grassroots sports events sponsorship in China: an exploration of sponsors’ motives and objectives15
Doping as a barrier in universal acceptance of esports15
Understanding the relationship between acceptance of multifunctional health and fitness features of wrist-worn wearables and actual usage15
Guest editorial: Sports management research using partial least squares structural equation modeling (PLS-SEM)14
An interpretive structural model for factors affecting the tax compliance of professional athletes: a case study of football players12
The impacts of social needs and game playing type on esports consumers' positive eWOM sharing: applying the FIRO theory11
The “why” behind generation Y amateur gamers' ongoing eSports gameplay intentions11
A “toxic culture”: the experiences of underrepresented ticket sales employees across professional sport11
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