International Journal of Sports Marketing & Sponsorship

Papers
(The H4-Index of International Journal of Sports Marketing & Sponsorship is 15. The table below lists those papers that are above that threshold based on CrossRef citation counts [max. 250 papers]. The publications cover those that have been published in the past four years, i.e., from 2022-08-01 to 2026-08-01.)
ArticleCitations
Investigating the socio-economic impacts of mega sports events on community participation and support: the case of FIFA World Cup Qatar 202233
Symbols, sponsors and supporters: exploring the role of symbolic leadership and sponsorship congruence in fan behavior27
Member identity in fitness centres and its consequences: an examination of members and managers' perspectives21
Factors influencing fan token purchase intent in sports fandom21
The role of social media management in sponsorship acquisition among Ecuadorian professional soccer teams20
Consumer perceptions of a secondary ticket market: the case of StubHub and major league baseball19
Examining valuation of corporate naming rights partnerships in collegiate sports and their impact on consumer behavior19
#Trending towards brand crisis management: the case of the Seattle Kraken and BookTok18
Shaping fan engagement behaviour through digital platform features: the role of social capital – an experimental study17
Online posting intention: do the social communication and brand equity of esports matter?16
Sport team identification: a social identity perspective comparing local and distant fans16
Esports and Olympic Games: a cross-cultural exploration of the player support behaviour towards the Olympics16
Sports ambassadors and destination image: a fuzzy set analysis16
How expanded servicescape shapes fitness center members' decision-making processes: a stimulus-organism-response (SOR) model perspective16
Understanding motives and consumption behavior of sports NFT holders and non-holders: a case study of Kbollect16
Why do fans go to football games? A discrete choice analysis of ticket buyers' preferences15
Salute to service or salute to skepticism? An empirical analysis of military members’ perceptions of the NFL’s military campaign15
Machine learning prediction of factors affecting Major League Baseball (MLB) game attendance: algorithm comparisons and macroeconomic factor of unemployment15
Associative personalities: investigating the impact of gender personality congruence between sport brands and individuals on life satisfaction15
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