International Journal of Sports Marketing & Sponsorship

Papers
(The H4-Index of International Journal of Sports Marketing & Sponsorship is 15. The table below lists those papers that are above that threshold based on CrossRef citation counts [max. 250 papers]. The publications cover those that have been published in the past four years, i.e., from 2022-05-01 to 2026-05-01.)
ArticleCitations
A systematic review on spectator behavior in esports: why do people watch?32
Investigating the socio-economic impacts of mega sports events on community participation and support: the case of FIFA World Cup Qatar 202227
Symbols, sponsors and supporters: exploring the role of symbolic leadership and sponsorship congruence in fan behavior26
Factors influencing fan token purchase intent in sports fandom25
Member identity in fitness centres and its consequences: an examination of members and managers' perspectives23
#Trending towards brand crisis management: the case of the Seattle Kraken and BookTok21
Examining valuation of corporate naming rights partnerships in collegiate sports and their impact on consumer behavior19
Online posting intention: do the social communication and brand equity of esports matter?18
Esports and Olympic Games: a cross-cultural exploration of the player support behaviour towards the Olympics17
Consumer perceptions of a secondary ticket market: the case of StubHub and major league baseball16
Associative personalities: investigating the impact of gender personality congruence between sport brands and individuals on life satisfaction15
How expanded servicescape shapes fitness center members' decision-making processes: a stimulus-organism-response (SOR) model perspective15
Sports ambassadors and destination image: a fuzzy set analysis15
Sport team identification: a social identity perspective comparing local and distant fans15
Why do fans go to football games? A discrete choice analysis of ticket buyers' preferences15
Shaping fan engagement behaviour through digital platform features: the role of social capital – an experimental study15
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