OOIR: Observatory of International Research

Papers

(The H4-Index of International Journal of Sports Marketing & Sponsorship is 12. The table below lists those papers that are above that threshold based on CrossRef citation counts [max. 250 papers]. The publications cover those that have been published in the past four years, i.e., from 2021-09-01 to 2025-09-01.)

Article	Citations
Sport federations' organizational innovativeness: an empirical comparison of characteristics and attitudes	33
Member identity in fitness centres and its consequences: an examination of members and managers' perspectives	32
An acceptance model for sports technologies: the effects of sports motivation, sports type and context-aware characteristics	26
A systematic review on spectator behavior in esports: why do people watch?	25
Online posting intention: do the social communication and brand equity of esports matter?	25
Esports and Olympic Games: a cross-cultural exploration of the player support behaviour towards the Olympics	21
How expanded servicescape shapes fitness center members' decision-making processes: a stimulus-organism-response (SOR) model perspective	20
Examining valuation of corporate naming rights partnerships in collegiate sports and their impact on consumer behavior	20
Sport team identification: a social identity perspective comparing local and distant fans	18
Consumer perceptions of a secondary ticket market: the case of StubHub and major league baseball	18
Associative personalities: investigating the impact of gender personality congruence between sport brands and individuals on life satisfaction	14
Exploring the effects of the COVID-19 pandemic on sport tourism	13
Sports ambassadors and destination image: a fuzzy set analysis	12
A social epidemiological perspective on local tennis league participation: a multigroup moderated-mediation structural analysis using PLS-SEM	12
Netizens' behavior towards a blockchain-based esports framework: a TPB and machine learning integrated approach	12
Why do fans go to football games? A discrete choice analysis of ticket buyers' preferences	12
Understanding motives and consumption behavior of sports NFT holders and non-holders: a case study of Kbollect	12
Pro softball fan segments: a two-step cluster analysis	12
Insights from the inside: marketing agency practitioners’ perspectives on developing athlete brands	12