OOIR: Observatory of International Research

Papers

(The TQCC of Electronic Commerce Research is 5. The table below lists those papers that are above that threshold based on CrossRef citation counts [max. 250 papers]. The publications cover those that have been published in the past four years, i.e., from 2021-02-01 to 2025-02-01.)

Article	Citations
Real-time bidding campaigns optimization using user profile settings	138
Retraction Note: Improved policy mechanisms for the promotion of future digital business economy during covid-19 pandemic	88
Call for papers on “E-commerce for Rural and Agricultural Development”	73
SME participation in cross-border e-commerce as an entry mode to foreign markets: A driver of innovation or not?	62
Self-building or cooperating with a service platform: how should a dual-channel firm implement a trade-in program?	52
Rationality manipulation during consumer decision-making process: an analysis of Alibaba’s online shopping carnival	47
Warmth or competence? Understanding voice shopping intentions from Human-AI interaction perspective	47
A cross-site comparison of online review manipulation using Benford’s law	39
Strategic introduction of the showroom channel in a platform supply chain: how to balance cost inefficiency against information asymmetry	39
Research on cojumps of electronic commerce overnight factors in volatility prediction based on joint BW test	30
The complexity of the APP competition model with bounded rationality in platform ecosystem	30
The impact of electronic word-of-mouth on corporate performance during COVID-19	29
A dualistic approach to harmonious and obsessive passion: The impact of game mechanics on mobile gaming engagement	29
The effect of digital finance on Residents' happiness: the case of mobile payments in China	26
A novel algorithm to model the neuromuscular system from the eye to fingers to authenticate individuals through a typing process	25
Evaluating the utilization of technological factors to promote e-commerce adoption in small and medium enterprises	24
RETRACTED ARTICLE: Does the increase of labor protection intensity promote regional economic growth? Evidence from China	23
Returns handling in e-commerce: How to avoid demand negativity in supply chain contracts with returns?	22
Cooperative investment of service efforts and bundled pricing of complementary products in a tourism omnichannel	21
Does digital financial inclusion promote common prosperity? The role of regional innovation	17
When and why do consumers resist virtual influencer endorsement? The role of product depth and advertising claim types	17
Strategic interaction between IoT technology openness and adoption considering potential firm entry	17
A longitudinal study of e-commerce diversity in Europe	16
Configuring managerial factors to enhance omnichannel experience and customer engagement behaviors for a solid loyalty loop	16
A study on the role of uninterested items in group recommendations	16

How to select crowdsourcing teams with limited information? A heterogeneous information network embedding approach	15
Nominal effect vs actual effect: overconfidence in a consignment omnichannel	15
Variance does matter in affecting the box office: a multi-aspect investigation	15
Learning consumer preferences through textual and visual data: a multi-modal approach	14
What social characteristics enhance recommender systems? The effects of network embeddedness and preference heterogeneity	14
Identifying contributory domain experts in online innovation communities	14
Navigating the landscape of e-commerce: thematic clusters, intellectual turning points, and burst patterns in online reputation management	13
How attitudes and purchases differ between also-online versus offline-only grocery shoppers in online and offline grocery shopping	13
Modeling users’ acceptance of mobile social commerce: the case of ‘Instagram checkout’	13
A study on the factors influencing the consumption of virtual gifts on a live streaming platform based on virtual badges and user interaction	13
Online or not online: the impact of business owner’s risk preference on the adoption of e-business	12
RETRACTED ARTICLE: Assessing the efficiency of innovation entities in China: evidence from a nonhomogeneous data envelopment analysis and Tobit	12
Gender difference in visual attention to digital content of place-based advertising: a data-driven scientific approach	12
Does establishing regional brands of agricultural products improve the reputation of e-commerce? Evidence from China	12
What prompts consumers to purchase online? A machine learning approach	11
Market reaction to the announcement of online sales channel investment in enterprises: Evidence from a relatively stable market environment	11
Efficient combinations of dual incentives on social networks to achieve viral spread	11
Live streaming e-commerce supply chain decisions considering dominant streamer under agency selling and reselling formats	11
Investigating the role of review presentation format in affecting the helpfulness of online reviews	11
Importance of the perceived quality of touchpoints for customer journey analysis – evidence from the B2B sector	11
Sequence aware recommenders for fashion E-commerce	11
Retraction Note: Innovative study on clustering center and distance measurement of K-means algorithm: mapreduce efficient parallel algorithm based on user data of JD mall	10
The influence of eWOM information structures on consumers’ purchase intentions	10
The one to watch: Heuristic Determinants of Viewership among Influential Twitch Streamers	10
Power structures unleashed: driving product and live content innovation in live streaming commerce	10
Retraction Note: Assessing the efficiency of innovation entities in China: evidence from a nonhomogeneous data envelopment analysis and tobit	10
An empirical study on facilitators and inhibitors of adoption of mobile banking in India	10
What determines the level of a small family-owned business’s virtual communication with customers? Hong Kong’s experience during the Covid-19 pandemic	10
The effectiveness of cross-platform targeted advertising strategy	10
RETRACTED ARTICLE: From strategic planning to strategy implementation: the cultural environment construction and development for China’s cross-border e-commerce along the Belt and Road	10
An enhanced SIR dynamic model: the timing and changes in public opinion in the process of information diffusion	10
A literature survey of security issues in Cloud, Fog, and Edge IT infrastructure	9
The effect of in-store electronic word of mouth on local competitor spillovers in the quick service restaurant industry	9
Escaping the reality with humanized brands: Examining the role of anthropomorphized brands in fostering continued engagement	9
Foundations of consumption and production in the sharing economy	9
Application of data elements in the coupling of finance and technology on the digital electronic platform	9
Who benefits from offline investment: an analysis of strategic interactions between e-book pricing and bookstores’ investment	9
Customer satisfaction in the pet food subscription-based online services	9
The optimal knowledge-sharing strategy for digital platform owners and third-party developers	9
Predicting the cryptocurrency market using social media metrics and search trends during COVID-19	9
Mining sustainable fashion e-commerce: social media texts and consumer behaviors	8
How do signaling and reputation function as critical clues to e-commerce platform governance? Evidence from Chinese rice transaction data	8
Exploring the development of environmentally sustainable products through reward-based crowdfunding	8
Should doctors use or avoid medical terms? The influence of medical terms on service quality of E-health	8
A study on forecasting the popularity of Chinese national brands using a grey-weighted Markov model	8
Small businesses and FinTech: a systematic review and future directions	8
The influence of atmospheric cues and social presence on consumers' impulse buying behaviors in e-commerce live streaming	8
RETRACTED ARTICLE: Customer centric hybrid recommendation system for E-Commerce applications by integrating hybrid sentiment analysis	8
Defective products identification framework using online reviews	8
Open banking on the horizon: a scientometric analysis and research agenda	8

Real-time user clickstream behavior analysis based on apache storm streaming	8
Mobile application e-grocery retail adoption challenges and coping strategies: a South African small and medium enterprises’ perspective	8
Online customer engagement in the post-pandemic scenario: a hybrid thematic analysis of the luxury fashion industry	8
Lean persuasive design of electronic word-of-mouth (e-WOM) indexes for e-commerce stores based on fogg behavior model	8
Marketplace, wholesale or hybrid: considering the role of blockchain implementation in countering consumer mistrust	8
Identifying and testing drivers of consumers’ attitude towards last-mile delivery modes	7
Improvement of intrusion detection system in industrial Internet of Things based on deep learning with fog computing capability	7
Antecedents and consequences of social media use in sales: a meta-analysis	7
Watch your Wallet closely with online microloans: a two-stage model for delinquency and default risk management	7
Correction to : E-commerce food choice in the west: comparing business-to-consumer, online-to-offline food delivery service, and click and collect	7
Reducing ecommerce returns with return credits	7
Online Advertising and Real Estate sales: evidence from the Housing Market	7
Extended ProMap datasets for product mapping	7
The impact of fake online reviews on customer satisfaction: an empirical study on JD.com	7
Correction to: What affects patients’ choice of consultant: an empirical study of online doctor consultation service	7
Publisher Correction: Deciphering the world of NFTs: a scholarly review of trends, challenges, and opportunities	7
The antecedents and consequences of social interactions in firm-sponsored community: a social network perspective	7
Can e-marketplace harness favorable winds? The interaction between brand spillover and sales channel design	7
Exploring heterogeneous differences between Chinese and Western customer preferences for restaurant attributes from online reviews	7
Pricing strategies for dual-channel supply chain considering showrooming effect and channel power structures	7
Leveraging heterogeneous information based on heterogeneous network and homophily theory for community recommendations	6
Price promotion does not always work: online reviews, price-quality heuristics, and risk aversion	6
A novel bidding strategy based on dynamic targeting in real-time bidding market	6
Improving smart deals system to secure human-centric consumer applications: Internet of things and Markov logic network approaches	6
An economic production quantity model for an imperfect production system with selling price, advertisement frequency and green-level dependent demand	6
The brand self-live streaming or the influencer live-streaming? The impact of dispatching time on the brand decisions	6
Analysis of the impact of live E-commerce on consumer happiness based on big data technology from the perspective of perception control	6
Experiences in consumer flow in online supermarkets	6
Pricing and consumption in the P2P product sharing era: How does the dual-channel manufacturer cooperate with third-party sharing platforms?	6
Certified by social networks: the role of social certifications in medical crowdfunding	6
Knowledge graph-based graph neural network models for multi-perspective modeling of group preferences	6
Profiling temporal learning interests with time-aware transformers and knowledge graph for online course recommendation	6
The effect of surcharge on price in online auctions	6
Marketing communications in luxury fashion retail in the era of big data	6
Investigating the impact of online information provision on the market price of blind box	6
Uncovering research trends and opportunities on FinTech: a scientometric analysis	6
Integrating user reviews and risk factors from social networks in a multi-objective recommender system	6
Analysis of clothing structure and management in clothing design oriented to market demand via recommendation algorithm	5
How information and communication technologies contribute to rural tourism resilience: evidence from China	5
Selling mode choice and information sharing in an online tourism supply chain under channel competition	5
Implication of ‘camera eats first’ construct: unraveling the potentials of digital images in social media on information sharing	5
A product strategy for daily deal campaigns utilizing demand expansion and consumer leakage	5
Acting on impulse: the role of emotion, gender identity and immersion in driving impulse behavior	5
Replenishment and delivery optimization for unmanned vending machines service system based on fuzzy clustering	5
Exploring price tolerance in online retail: A comparative analysis of price comparison website use and repeat purchases	5
Risk of desirable user experiences: insights from those who create, facilitate and accept mobile payments	5
The effects of China’s cross-border e-commerce on its exports: a comparative analysis of goods and services trade	5
PLS Papers	5
Introduction to the special issue on strategic planning for e-commerce business environment	5
Experimental study of the effects of structural assurance, personal experiences, and product reviews on repurchase behavior in e-commerce platforms	5
Recycling and differential pricing strategies in closed-loop supply chains considering blockchain	5
Exploring the factors affecting content dissemination through WeChat official accounts: a heuristic-systematic model perspective	5
Does rural e-commerce agglomeration help expand family farms’ size? Evidence from Taobao villages in China's Yangtze River Delta	5
Pricing and duration decisions of pre-sale crowdfunding	5
Improving the identification effect of technical trajectory by adding ghost edges in the patent citation network	5