Electronic Commerce Research

Papers
(The median citation count of Electronic Commerce Research is 3. The table below lists those papers that are above that threshold based on CrossRef citation counts [max. 250 papers]. The publications cover those that have been published in the past four years, i.e., from 2022-06-01 to 2026-06-01.)
ArticleCitations
Agency selling or reselling channels: the evolutionary interaction of manufacturer’s channel choice and e-retailing platform’s information-sharing strategies218
Correction to: What affects patients’ choice of consultant: an empirical study of online doctor consultation service133
Efficient combinations of dual incentives on social networks to achieve viral spread92
Virtual showroom strategies for online channels with consumer disappointment aversion89
How do online celebrities attract consumers? an EEG study on consumers’ neural engagement in short video advertising84
The dual impact of ownership concentration and financial performance on ESG activities: evidence from Chinese listed companies79
Does investment in fintech assets enhance performance in China’s financial sector? Evidence from multiple investment strategies72
The effectiveness of cross-platform targeted advertising strategy68
Mapping review sentiment to SERVQUAL across cultures: a bilingual analysis using a seed-guided topic model55
A game-theoretic perspective on channel selection for agricultural products under yield scale constraints in live streaming e-commerce: quality, welfare, and equilibrium selection54
When and why do consumers resist virtual influencer endorsement? The role of product depth and advertising claim types54
Ai vs. human creativity: the impact of text-to-image and text-to-video ads on customer engagement54
Marketplace, wholesale or hybrid: considering the role of blockchain implementation in countering consumer mistrust47
Power structures unleashed: driving product and live content innovation in live streaming commerce47
Retraction Note: Improved policy mechanisms for the promotion of future digital business economy during covid-19 pandemic45
Retraction Note: Assessing the efficiency of innovation entities in China: evidence from a nonhomogeneous data envelopment analysis and tobit40
Publisher Correction: Deciphering the world of NFTs: a scholarly review of trends, challenges, and opportunities40
What determines the level of a small family-owned business’s virtual communication with customers? Hong Kong’s experience during the Covid-19 pandemic39
Open banking on the horizon: a scientometric analysis and research agenda35
Does establishing regional brands of agricultural products improve the reputation of e-commerce? Evidence from China35
Pricing strategies for dual-channel supply chain considering showrooming effect and channel power structures35
What prompts consumers to purchase online? A machine learning approach34
Importance of the perceived quality of touchpoints for customer journey analysis – evidence from the B2B sector33
Cooperative investment of service efforts and bundled pricing of complementary products in a tourism omnichannel33
New digital infrastructure, innovation cooperation networks, and entrepreneurship: evidence from China33
Antecedents and consequences of social media use in sales: a meta-analysis33
The impact of electronic word-of-mouth on corporate performance during COVID-1932
Navigating the landscape of e-commerce: thematic clusters, intellectual turning points, and burst patterns in online reputation management32
A multidimensional evaluation of cross-border e-commerce logistics service quality based on deep learning sentiment analysis32
The impact of artificial intelligence on consumer behavior towards brands: a systematic review31
Solutions for the commercialization challenges of Horizon Europe and earth observation consortia: co-creation, innovation, decision-making, tech-transfer, and sustainability actions31
Exploring the sharing service development strategies of accommodation and hospitality booking service platforms in consideration of various stakeholders based on the FSA–NRM approach30
How virtual streamers controlling entities and product sensitivity shape consumer purchase intention30
Dual-channel retail competition with bidirectional information free-riding and market segmentation29
Predicting video views of web series based on comment sentiment analysis and improved stacking ensemble model29
AI pricing algorithms under platform competition29
Implication of ‘camera eats first’ construct: unraveling the potentials of digital images in social media on information sharing28
Help me if you can: the advantage of farmers’ altruistic message appeal in generating engagement with social media posts during COVID-1927
Impact of display strategies on sales performance in community group-buying channel: Evidence from a Chinese chain retailer27
What affects patients’ choice of consultant: an empirical study of online doctor consultation service27
Equilibrium analysis of selling mode in an online retailing supply chain: a platform-oriented co-opetitive perspective25
Exploring heterogeneous differences between Chinese and Western customer preferences for restaurant attributes from online reviews24
Optimal investment and pricing strategies of online–offline model for mobile health provider24
Retraction Note: A comparative study of the market demand for Chinese proficiency test preparation books: evidence from e-commerce data23
E-commerce channel encroachment and logistics integration strategies considering product quality differences23
More buyers or more sellers: on marketing resource allocation strategies of competing two-sided platforms22
Does electronic economics matter to financial technology firms?22
Risk of desirable user experiences: insights from those who create, facilitate and accept mobile payments22
Shaping the causes of product returns: topic modeling on online customer reviews22
Does rural e-commerce agglomeration help expand family farms’ size? Evidence from Taobao villages in China's Yangtze River Delta22
Priority-based approach for seller-buyer matching in E-commerce under uncertain preferences21
Cybersecurity disclosure in the financial sector: an examination of the influence of incident exposure, governance practices, and regulatory context21
Introduction to the special issue on electronic commerce in banking and finance21
Kickstarting blockchain: designing blockchain-based tokens for equity crowdfunding20
Improving stock market prediction accuracy using sentiment and technical analysis20
Social capital and knowledge sharing among consumers in virtual communities: psychological ownership’s mediating effect19
Call for Metaverse e-commerce: future challenges and opportunities for electronic commerce19
Privacy breaches and ambiguity aversion: investigating the impact on e-commerce decision making19
Understanding how sources of communication can shape digital purchase intention19
A personalized value-based justification in food swaps to stimulate healthy online food choices19
Turning social interaction into social impact: understanding donation behaviour in social commerce18
Business expansion strategy of two competing software platforms: envelopment vs. connection18
Unraveling the influence of digital financial system and shadow banking on commercial banks' profitability18
An interaction model among enterprise and government actions and public opinion dissemination in negative events18
Channel Competition and Community Leader Selection in Community Group Buying18
OEM's optimal remanufacturing mode considering patent license under different commission contracts with platform18
Role of risk perception and situational factors in mobile payment adoption among small vendors in unorganised retail17
Competitive coupon promotions: a theory-based model for online retail platforms and third-party sellers17
Dual-evolution: a deep sequence learning model exploring dual-side evolutions for movie recommendation17
Task-oriented vs. social-oriented: chatbot communication styles in electronic commerce service recovery17
Machine learning approaches to understand IT outsourcing portfolios17
Deciphering the world of NFTs: a scholarly review of trends, challenges, and opportunities17
The social fabric of brand communities: how cognitive and relational social capital shape commitment and advocacy16
A framework for affinity-based personalized review recommendation16
A study on the role of information cues in E-commerce live streaming: evidence from self-reported and fNIRS data16
Effect of construal level on the drivers of online-review-helpfulness16
Emerging advances in deep learning and computer vision for visual data search and mining in E-commerce16
AI-powered voice assistants: developing a framework for building consumer trust and fostering brand loyalty16
The impact of FinTech firms on bank financial stability15
Information-technology-driven platform operations for agricultural products15
The role of explained actions and reactions in the helpfulness of online reviews15
The impact of chinese big tech on the traditional financial market: evidence from Ant Group15
How the metaverse influences marketing and competitive advantage of retailers: predictions and key marketing research priorities15
Fintech and corporate governance: at times of financial crisis15
The relationship between e-commerce industry cluster environment, entrepreneurial ability and entrepreneurial performance15
Effects of streamer effort and popularity on livestream retailing performance: a mixed-method study14
Estimating the monetary value of personal information on social networking sites14
Customers’ motives to co-create in smart services interactions14
Synergy or substitution? Interactive effects of user-generated cues and seller-generated cues on consumer purchase behavior toward fresh agricultural products14
Online grocery shopping adoption versus non-adoption among the over-50s in Germany14
Rightly written: the influence of handwritten typefaces in app icons on the downloads of consumers with different regulatory focuses14
A type-2 fuzzy review topic-based model for personalized recommendation14
Optimal platform sales mode in live streaming commerce supply chains14
Causal dynamics among fintech, communication and digital payments firms14
Fission marketing on social media platforms with consumer sentiment considerations14
Dynamic hierarchical network-based framework for constructing a predictive index of offer–listing price differences in real estate E-commerce13
Strategic introduction of the showroom channel in a platform supply chain: how to balance cost inefficiency against information asymmetry13
The influence of atmospheric cues and social presence on consumers' impulse buying behaviors in e-commerce live streaming13
The effect of in-store electronic word of mouth on local competitor spillovers in the quick service restaurant industry13
The consumer and the chamber of selective information: the upside of higher prices in online markets13
Identifying contributory domain experts in online innovation communities13
RETRACTED ARTICLE: Assessing the efficiency of innovation entities in China: evidence from a nonhomogeneous data envelopment analysis and Tobit12
Investigating the role of review presentation format in affecting the helpfulness of online reviews12
The one to watch: Heuristic Determinants of Viewership among Influential Twitch Streamers12
Warmth or competence? Understanding voice shopping intentions from Human-AI interaction perspective12
Examining the impact of peer presence on consumer purchase behavior: evidence from Douyin live streaming e-commerce12
The influence of eWOM information structures on consumers’ purchase intentions12
RETRACTED ARTICLE: Customer centric hybrid recommendation system for E-Commerce applications by integrating hybrid sentiment analysis12
A dualistic approach to harmonious and obsessive passion: The impact of game mechanics on mobile gaming engagement12
Internet finance, institutional quality and economic growth: an empirical insight12
Extended ProMap datasets for product mapping11
Marketing setting up peer-to-peer electronic platforms to overcome generational barriers to participation in the sharing economy11
Investigating the impact of online information provision on the market price of blind box11
Analysis of the impact of live E-commerce on consumer happiness based on big data technology from the perspective of perception control11
A study on the influence of the characteristics of key opinion leaders on consumers’ purchase intention in live streaming commerce: based on dual-systems theory11
Design of a high-dimensional information decision model for smart supply chains using IoT data traceability in the post-public health crisis era11
Mobile application e-grocery retail adoption challenges and coping strategies: a South African small and medium enterprises’ perspective11
How information and communication technologies contribute to rural tourism resilience: evidence from China11
An intelligent memetic approach to detect online fraud for distributed fintech environments11
Selling or sharing?: Strategic analysis in live streaming ecommerce10
Aspect-based sentiment classification of user reviews to understand customer satisfaction of e-commerce platforms10
Common typology of multi-sided platforms and virtual communities: analysis of business models using qualitative system dynamics10
Social Commerce Mobile Application Enhancement: a hybrid text clustering - topic modeling business model analysis10
Return-refund strategy with coordination contracts in the e-commerce supply chain: a study under effects of digitalization and sustainable manufacturing10
Supervising or assisting? The influence of virtual anchor driven by AI–human collaboration on customer engagement in live streaming e-commerce10
A perceived quality quantification method for experiential products considering ambiguity, correlation, and dynamics of features10
Treat or quit: churn prediction in online health communities based on inverse reinforcement learning10
Development of a new modified Topsis model to rank the e-commerce companies using the categoric data sets10
Towards privacy-preserving digital marketing: an integrated framework for user modeling using deep learning on a data monetization platform10
The role of overt and covert narcissism in virtual goods purchase motivations and intention10
Live-streaming sales strategy in different e-commerce sales formats10
Optimal marketing strategies for live streaming rooms in livestream e-commerce9
The effect of social media on bank performance: an fsQCA approach9
Encroachment strategy of an online travel agency in the hotel market9
Exploring the digital innovation process and outcome in retail platform ecosystems: disruptive transformation or incremental change9
Product design opportunity identification through mining the critical minority of customer online reviews9
From pixels to purchase: a study of value co-creation in AR/VR environments9
Towards improving community detection in multilayer networks using semi-supervised matrix factorization9
Exploring global FinTech markets: economic patterns, risk perspectives and strategic partnerships9
Securing blockchain-based crowdfunding platforms: an integrated graph neural networks and machine learning approach9
From clicks to consequences: a multi-method review of online grocery shopping9
Are ETFs, digital assets and credit default swap connected? A fresh insight into dynamic modelling9
Foster the household consumption of rural residents: does the rural e-commerce matter?9
Enhancing e-grocery order fulfillment: improving product availability, cost, and emissions in last-mile delivery9
The calculus and warmth behind gift-giving: reshaping consumer support for sustainable enterprises9
Pricing and insurance strategy of online retailers for the price adjustment protection policy9
Market integration between traditional and digital art markets in the era of artificial intelligence: evidence from global and Chinese transaction data9
Factors affecting customer intention to return in online shopping: the roles of expectation disconfirmation and post-purchase dissonance9
How to boost e-commerce for poverty alleviation? A perspective on competitiveness analysis using online reviews9
A comprehensive framework for customer retention in E-commerce using machine learning based on churn prediction, customer segmentation, and recommendation8
The dual-layer synergistic persuasion model in AI-generated tourism short videos: the synergistic influence mechanism of personalized cue adaptation and structural framework on impulsive travel intent8
The impact of negativity and positivity of extreme reviews on the helpfulness of online reviews8
MycGNN: enhancing recommendation diversity in e-commerce through mycelium-inspired graph neural network8
Application of artificial intelligence: Equilibrium analysis of e-commerce platform supply chain sales formats8
Digital finance and health outcomes: uncovering the links in China8
Boosting e-commerce sales with live streaming: the power of barrages8
Is Bitcoin ready to be a widespread payment method? Using price volatility and setting strategies for merchants8
Social media effects on multi-generational diffusion of information technology products8
Beneficial showrooming under online vs. offline asymmetric information and price competition8
Content provision strategy selection for a media platform in the presence of traffic revenue8
Author Correction: Online Advertising and Real Estate sales: evidence from the Housing Market8
Research on lean product improvement based on online reviews mining8
Whether and How to Introduce AI-Driven Virtual Streamers: Selling Mode Selection in Live Streaming Commerce7
Online retailer’s optimal financing strategy in an online marketplace7
RETRACTED ARTICLE: Analysis of the impact of the trade war between China and America on the RMB exchange rate under the R-vine copula model from the perspective of the global value chain7
Hybrid self-attention BiLSTM and incentive learning-based collaborative filtering for e-commerce recommendation systems7
Contracting and competing on a food delivery platform7
Optimizing the configuration of personalized service supply chain under resource orchestration mechanism7
Building dynamic capabilities of small and medium-sized enterprises through relational embeddedness: evidence from China7
Sound in mode on: how sound stimuli influence customer engagement?7
Experience mining based on text analytics and case-based reasoning to support crowdfunding design7
Buy online and pickup in-store: Co-opetition strategy of omnichannel supply chain players7
A study on user Danmaku sending and emotional expression in online travel videos based on multimodal fusion7
Moderating effect of consumers’ opinion leader acceptance: Exploring the relationship between livestreaming shopping and online shopping safety satisfaction7
RETRACTED ARTICLE: The influence of the manufacturing agglomeration heterogeneity on the green economic efficiency in China7
Correction: Identifying and testing drivers of consumers’ attitude towards last-mile delivery modes7
Television shows ideation, and testing with smart digital twins to advance ratings7
AI in fashion: a literature review7
Nourish your competitor? Strategic store brand introduction with platform enablement in online platforms7
A digital payment generalisation model: a meta-analytic structural equation modelling (MASEM) research7
Introduction: online grocery shopping – current and future challenges and opportunities7
Unraveling user perception of peer-to-peer lending platforms: a triangulated mixed-methods approach7
Co-governance mechanisms of live-streaming commerce supply chains in the context of traffic fraud: an evolutionary game approach7
Critical success factors of Blockchain technology adoption for sustainable and resilient operations in the banking industry during an uncertain business environment7
Industrial Internet of Things (IIoT)7
Foundations of consumption and production in the sharing economy6
Quality incentive strategies in live streaming e-commerce supply chains: A perspective on mitigating consumers’ mismatch risk6
Escaping the reality with humanized brands: Examining the role of anthropomorphized brands in fostering continued engagement6
The impact of the match between the virtual anchor and brand image on consumers’ purchase intention in virtual live streaming6
An eye-tracking study on the role of attractiveness on consumers’ purchase intentions in e-commerce live streaming6
A novel algorithm to model the neuromuscular system from the eye to fingers to authenticate individuals through a typing process6
A literature survey of security issues in Cloud, Fog, and Edge IT infrastructure6
A quasi-experimental study on the mechanism of product certification services in e-commerce trading platforms: empirical evidence derived from high-end sneakers on a prominent e-commerce platform6
A novel bidding strategy based on dynamic targeting in real-time bidding market6
Ecological strategies for rural industrial and green digital poverty alleviation: an empirical analysis in China6
RETRACTED ARTICLE: Does the increase of labor protection intensity promote regional economic growth? Evidence from China6
Differences in the impact of digital platform use – evidence from an Austrian enterprise survey6
Theoretical perspectives and conceptual framework for online grocery shopping: Adapting to environmental circumstances and influencing internal factors6
RETRACTED ARTICLE: From strategic planning to strategy implementation: the cultural environment construction and development for China’s cross-border e-commerce along the Belt and Road6
The impact of multiple versus single streamers on the audience retention rate in live streaming E-commerce on TikTok6
Introduction: Special Issue on digital marketing and eCommerce6
The matching effect of influencer style and product type on purchase: the mediating role of processing fluency6
Configuring managerial factors to enhance omnichannel experience and customer engagement behaviors for a solid loyalty loop6
How attitudes and purchases differ between also-online versus offline-only grocery shoppers in online and offline grocery shopping6
Sequence aware recommenders for fashion E-commerce6
How livestream selling strategy interacts with product line design6
Investigation on users’ resistance intention to facial recognition payment: a perspective of privacy6
Dual mechanisms of digital service recovery: the central role of emotional autonomy in live commerce6
Watch your Wallet closely with online microloans: a two-stage model for delinquency and default risk management6
Acting on impulse: the role of emotion, gender identity and immersion in driving impulse behavior5
How configuration strategy of multi-subject generated signals influences online consumption decision-making: the FsQCA investigation based on signaling theory5
Social media influencer marketing: foundations, trends, and ways forward5
Correction to: reducing ecommerce returns with return credits5
The drivers and income effect of big data use by e-commerce farmers: evidence from China5
Understanding the impact of influencer authenticity strategies on digital engagement: the role of emotion, image count and brand disclosure5
Pricing and duration decisions of pre-sale crowdfunding5
Recycling and differential pricing strategies in closed-loop supply chains considering blockchain5
Dealer business model choices in the decentralized channel: sales versus servitization5
Introducing our senior editors5
Correction to: Development of a new modified Topsis model to rank the e-commerce companies using the categoric data sets5
Forecasting Information Sharing Strategies in Competitive Smart Connected Platforms5
Knowledge graph-based graph neural network models for multi-perspective modeling of group preferences5
Platform value-added service strategy based on data factor endowment5
Shaping learning aspirations: the influence of E-commerce clusters on rural entrepreneurs5
Decoding the effectiveness of social media influencers’ endorsement on consumer behavior: an evidence-based approach5
Pricing for online sellers with different payment schemes5
Happiness backfires: emotion and sales in live streaming5
Developing a comprehensive service quality model for online to offline e-commerce platforms using a hybrid model5
Improving the identification effect of technical trajectory by adding ghost edges in the patent citation network5
Thriving post-cyberattacks: the power of control, disclosure, and IT maturity4
Fear of missing out and the propensity to share fake news: insights from self-determination and social comparison theories4
Developing and testing a measurement scale for SMEs’ website quality (SMEs-WebQ): Evidence from Indonesia4
Pricing and coordinating of green manufacturing supply chain considering consumers’ anticipated regret4
Prediction of cart abandonment using imbalanced clickstream data in online shopping4
The value implication of sellers’ following in social marketplaces: A structural holes perspective4
Correction: Retailers’ asymmetrical integration of instore and mobile channels: the moderating effects of search and experience goods4
The impact of dynamic rating rule on e-commerce platform’s review system under a simulation experiment4
Call for papers on e-commerce for rural and agricultural development4
“Bridging the urban-rural divide”: evaluating the impact of e-commerce pilots on urban-rural integration — evidence from a quasi-natural experiment in China’s rural e-commerce construction policy4
Unveiling the Generative AI boom: what hype metrics reveal for digital business and E-commerce4
A non-uniform human resource equalization recommendation algorithm considering the needs of business users4
Retraction Note: An intelligent trading mechanism based on the group trading strategy portfolio to reduce massive loss by the grouping genetic algorithm4
Manufacturers’ social e-commerce channel selection strategy with social popularity concern4
Multimodal topic models for brand competitive analysis4
Covid-19 and mobile payment in Belgium: Closing the digital divide or just for the young, social, and impulsive?4
Predicting user engagement levels through emotion-based gesture analysis of initial impressions4
A bibliometric and content analysis of technological advancement applications in agricultural e-commerce4
From orders to opinions: what consumer reviews reveal about their online grocery shopping experience during the pandemic4
A study of the factors influencing the viewers’ satisfaction and cognitive assimilation with livestreaming commerce broadcast in Hong Kong4
Selling through social media influencers in influencer marketing: participation-based contract versus sales-based contract4
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