Electronic Commerce Research

Article	Citations
Who benefits from offline investment: an analysis of strategic interactions between e-book pricing and bookstores’ investment	101
The effectiveness of cross-platform targeted advertising strategy	100
What determines the level of a small family-owned business’s virtual communication with customers? Hong Kong’s experience during the Covid-19 pandemic	75
Publisher Correction: Deciphering the world of NFTs: a scholarly review of trends, challenges, and opportunities	68
Retraction Note: Assessing the efficiency of innovation entities in China: evidence from a nonhomogeneous data envelopment analysis and tobit	63
Cooperative investment of service efforts and bundled pricing of complementary products in a tourism omnichannel	62
Importance of the perceived quality of touchpoints for customer journey analysis – evidence from the B2B sector	56
The impact of electronic word-of-mouth on corporate performance during COVID-19	47
Efficient combinations of dual incentives on social networks to achieve viral spread	46
Navigating the landscape of e-commerce: thematic clusters, intellectual turning points, and burst patterns in online reputation management	45
Correction to: What affects patients’ choice of consultant: an empirical study of online doctor consultation service	40
Does investment in fintech assets enhance performance in China’s financial sector? Evidence from multiple investment strategies	39
Does establishing regional brands of agricultural products improve the reputation of e-commerce? Evidence from China	34
How do online celebrities attract consumers? an EEG study on consumers’ neural engagement in short video advertising	34
Retraction Note: Improved policy mechanisms for the promotion of future digital business economy during covid-19 pandemic	33
Power structures unleashed: driving product and live content innovation in live streaming commerce	32
Pricing strategies for dual-channel supply chain considering showrooming effect and channel power structures	28
Antecedents and consequences of social media use in sales: a meta-analysis	26
Marketplace, wholesale or hybrid: considering the role of blockchain implementation in countering consumer mistrust	26
What prompts consumers to purchase online? A machine learning approach	25
An empirical study on facilitators and inhibitors of adoption of mobile banking in India	25
Open banking on the horizon: a scientometric analysis and research agenda	24
When and why do consumers resist virtual influencer endorsement? The role of product depth and advertising claim types	23
Exploring heterogeneous differences between Chinese and Western customer preferences for restaurant attributes from online reviews	22
Solutions for the commercialization challenges of Horizon Europe and earth observation consortia: co-creation, innovation, decision-making, tech-transfer, and sustainability actions	21

Does rural e-commerce agglomeration help expand family farms’ size? Evidence from Taobao villages in China's Yangtze River Delta	21
Help me if you can: the advantage of farmers’ altruistic message appeal in generating engagement with social media posts during COVID-19	20
What affects patients’ choice of consultant: an empirical study of online doctor consultation service	20
Risk of desirable user experiences: insights from those who create, facilitate and accept mobile payments	20
Predicting video views of web series based on comment sentiment analysis and improved stacking ensemble model	19
Implication of ‘camera eats first’ construct: unraveling the potentials of digital images in social media on information sharing	18
E-commerce channel encroachment and logistics integration strategies considering product quality differences	17
Optimal investment and pricing strategies of online–offline model for mobile health provider	17
Retraction Note: A comparative study of the market demand for Chinese proficiency test preparation books: evidence from e-commerce data	17
More buyers or more sellers: on marketing resource allocation strategies of competing two-sided platforms	16
Blockchain for sustainable supply chain management: trends and ways forward	16
Kickstarting blockchain: designing blockchain-based tokens for equity crowdfunding	16
Does electronic economics matter to financial technology firms?	16
Improving stock market prediction accuracy using sentiment and technical analysis	16
AI pricing algorithms under platform competition	16
Unraveling mobile internet behavior through customer segmentation: a latent class analysis	16
Business expansion strategy of two competing software platforms: envelopment vs. connection	16
Call for Metaverse e-commerce: future challenges and opportunities for electronic commerce	15
A personalized value-based justification in food swaps to stimulate healthy online food choices	15
The processing of native advertising compared to banner advertising: an eye-tracking experiment	15
Introduction to the special issue on electronic commerce in banking and finance	15
Shaping the causes of product returns: topic modeling on online customer reviews	14
Effect of a new potential supplier on business to business negotiations performance: evidence-based analysis	14
OEM's optimal remanufacturing mode considering patent license under different commission contracts with platform	14
Machine learning approaches to understand IT outsourcing portfolios	14
An interaction model among enterprise and government actions and public opinion dissemination in negative events	14
Social capital and knowledge sharing among consumers in virtual communities: psychological ownership’s mediating effect	14
Effect of construal level on the drivers of online-review-helpfulness	14
Competitive coupon promotions: a theory-based model for online retail platforms and third-party sellers	13
Dual-evolution: a deep sequence learning model exploring dual-side evolutions for movie recommendation	13
Deciphering the world of NFTs: a scholarly review of trends, challenges, and opportunities	13
Emerging advances in deep learning and computer vision for visual data search and mining in E-commerce	12
Task-oriented vs. social-oriented: chatbot communication styles in electronic commerce service recovery	12
A study on the role of information cues in E-commerce live streaming: evidence from self-reported and fNIRS data	12
Let’s play! Gamification as a marketing tool to deliver a digital luxury experience	12
AI-powered voice assistants: developing a framework for building consumer trust and fostering brand loyalty	12
The role of explained actions and reactions in the helpfulness of online reviews	12
Role of risk perception and situational factors in mobile payment adoption among small vendors in unorganised retail	12
Last minute only bidding is implausible in eBay sealed bid type-of-auctions	11
Information-technology-driven platform operations for agricultural products	11
Fission marketing on social media platforms with consumer sentiment considerations	11
The impact of chinese big tech on the traditional financial market: evidence from Ant Group	11
How the metaverse influences marketing and competitive advantage of retailers: predictions and key marketing research priorities	11
A type-2 fuzzy review topic-based model for personalized recommendation	11
Fintech and corporate governance: at times of financial crisis	11
The impact of FinTech firms on bank financial stability	11
Why do peer-to-peer (P2P) lending platforms fail? The gap between P2P lenders' preferences and the platforms’ intentions	11
Customers’ motives to co-create in smart services interactions	10
Synergy or substitution? Interactive effects of user-generated cues and seller-generated cues on consumer purchase behavior toward fresh agricultural products	10
Rightly written: the influence of handwritten typefaces in app icons on the downloads of consumers with different regulatory focuses	10

Identifying contributory domain experts in online innovation communities	10
The effect of in-store electronic word of mouth on local competitor spillovers in the quick service restaurant industry	10
Estimating the monetary value of personal information on social networking sites	10
Optimal platform sales mode in live streaming commerce supply chains	10
Effects of streamer effort and popularity on livestream retailing performance: a mixed-method study	10
The influence of eWOM information structures on consumers’ purchase intentions	10
Strategic introduction of the showroom channel in a platform supply chain: how to balance cost inefficiency against information asymmetry	10
Coopetition in a platform ecosystem: from the complementors’ perspective	10
Online grocery shopping adoption versus non-adoption among the over-50s in Germany	10
Gender difference in visual attention to digital content of place-based advertising: a data-driven scientific approach	10
RETRACTED ARTICLE: Assessing the efficiency of innovation entities in China: evidence from a nonhomogeneous data envelopment analysis and Tobit	10
Warmth or competence? Understanding voice shopping intentions from Human-AI interaction perspective	9
SME participation in cross-border e-commerce as an entry mode to foreign markets: A driver of innovation or not?	9
The role of overt and covert narcissism in virtual goods purchase motivations and intention	9
Internet finance, institutional quality and economic growth: an empirical insight	9
Mobile application e-grocery retail adoption challenges and coping strategies: a South African small and medium enterprises’ perspective	9
Investigating the role of review presentation format in affecting the helpfulness of online reviews	9
RETRACTED ARTICLE: Customer centric hybrid recommendation system for E-Commerce applications by integrating hybrid sentiment analysis	9
The one to watch: Heuristic Determinants of Viewership among Influential Twitch Streamers	9
Modeling users’ acceptance of mobile social commerce: the case of ‘Instagram checkout’	9
The influence of atmospheric cues and social presence on consumers' impulse buying behaviors in e-commerce live streaming	9
The effect of surcharge on price in online auctions	9
Extended ProMap datasets for product mapping	9
A dualistic approach to harmonious and obsessive passion: The impact of game mechanics on mobile gaming engagement	9
Aspect-based sentiment classification of user reviews to understand customer satisfaction of e-commerce platforms	8
A novel approach for product competitive analysis based on online reviews	8
Investigating the impact of online information provision on the market price of blind box	8
How information and communication technologies contribute to rural tourism resilience: evidence from China	8
A study on the influence of the characteristics of key opinion leaders on consumers’ purchase intention in live streaming commerce: based on dual-systems theory	8
Design of a high-dimensional information decision model for smart supply chains using IoT data traceability in the post-public health crisis era	8
Marketing setting up peer-to-peer electronic platforms to overcome generational barriers to participation in the sharing economy	8
The contribution of shadow banking risk spillover to the commercial banks in China: based on the DCC-BEKK-MVGARCH-Time-Varying CoVaR Model	8
Analysis of the impact of live E-commerce on consumer happiness based on big data technology from the perspective of perception control	8
Towards privacy-preserving digital marketing: an integrated framework for user modeling using deep learning on a data monetization platform	8
Supervising or assisting? The influence of virtual anchor driven by AI–human collaboration on customer engagement in live streaming e-commerce	8
Return-refund strategy with coordination contracts in the e-commerce supply chain: a study under effects of digitalization and sustainable manufacturing	8
Pricing and insurance strategy of online retailers for the price adjustment protection policy	7
From clicks to consequences: a multi-method review of online grocery shopping	7
How to boost e-commerce for poverty alleviation? A perspective on competitiveness analysis using online reviews	7
Exploring the digital innovation process and outcome in retail platform ecosystems: disruptive transformation or incremental change	7
Social Commerce Mobile Application Enhancement: a hybrid text clustering - topic modeling business model analysis	7
Factors affecting customer intention to return in online shopping: the roles of expectation disconfirmation and post-purchase dissonance	7
Securing blockchain-based crowdfunding platforms: an integrated graph neural networks and machine learning approach	7
Enhancing e-grocery order fulfillment: improving product availability, cost, and emissions in last-mile delivery	7
The effect of social media on bank performance: an fsQCA approach	7
Common typology of multi-sided platforms and virtual communities: analysis of business models using qualitative system dynamics	7
Product design opportunity identification through mining the critical minority of customer online reviews	7
Foster the household consumption of rural residents: does the rural e-commerce matter?	7
Hybrid self-attention BiLSTM and incentive learning-based collaborative filtering for e-commerce recommendation systems	6
Author Correction: Online Advertising and Real Estate sales: evidence from the Housing Market	6
Optimal marketing strategies for live streaming rooms in livestream e-commerce	6
Digital finance and health outcomes: uncovering the links in China	6
Boosting e-commerce sales with live streaming: the power of barrages	6
RETRACTED ARTICLE: Analysis of the impact of the trade war between China and America on the RMB exchange rate under the R-vine copula model from the perspective of the global value chain	6
Is Bitcoin ready to be a widespread payment method? Using price volatility and setting strategies for merchants	6
A digital payment generalisation model: a meta-analytic structural equation modelling (MASEM) research	6
Introduction: online grocery shopping – current and future challenges and opportunities	6
A comprehensive framework for customer retention in E-commerce using machine learning based on churn prediction, customer segmentation, and recommendation	6
Contracting and competing on a food delivery platform	6
Social media effects on multi-generational diffusion of information technology products	6
Personalized pricing with persuasive advertising and the value of consumer information: a duopoly framework	6
Content provision strategy selection for a media platform in the presence of traffic revenue	6
Ad creative generation using reinforced generative adversarial network	6
A study on user Danmaku sending and emotional expression in online travel videos based on multimodal fusion	6
MycGNN: enhancing recommendation diversity in e-commerce through mycelium-inspired graph neural network	6
Buy online and pickup in-store: Co-opetition strategy of omnichannel supply chain players	5
RETRACTED ARTICLE: The influence of the manufacturing agglomeration heterogeneity on the green economic efficiency in China	5
Moderating effect of consumers’ opinion leader acceptance: Exploring the relationship between livestreaming shopping and online shopping safety satisfaction	5
The pressure and the lack of cognitive resource: evidences for duality of attitudes	5
Investigation on users’ resistance intention to facial recognition payment: a perspective of privacy	5
Building dynamic capabilities of small and medium-sized enterprises through relational embeddedness: evidence from China	5
How livestream selling strategy interacts with product line design	5
Game theoretic analysis of logistics service coordination in a live-streaming e-commerce system	5
Online marketplace sellers’ influence on rating scores and comment orientation	5
Television shows ideation, and testing with smart digital twins to advance ratings	5
AI in fashion: a literature review	5
Sound in mode on: how sound stimuli influence customer engagement?	5
A novel algorithm to model the neuromuscular system from the eye to fingers to authenticate individuals through a typing process	5
Online retailer’s optimal financing strategy in an online marketplace	5
Correction: Identifying and testing drivers of consumers’ attitude towards last-mile delivery modes	5

Optimizing the configuration of personalized service supply chain under resource orchestration mechanism	5
Critical success factors of Blockchain technology adoption for sustainable and resilient operations in the banking industry during an uncertain business environment	5
An eye-tracking study on the role of attractiveness on consumers’ purchase intentions in e-commerce live streaming	5
Experience mining based on text analytics and case-based reasoning to support crowdfunding design	5
RETRACTED ARTICLE: Does the increase of labor protection intensity promote regional economic growth? Evidence from China	5
Theoretical perspectives and conceptual framework for online grocery shopping: Adapting to environmental circumstances and influencing internal factors	4
The drivers and income effect of big data use by e-commerce farmers: evidence from China	4
Leveraging heterogeneous information based on heterogeneous network and homophily theory for community recommendations	4
Recycling and differential pricing strategies in closed-loop supply chains considering blockchain	4
Configuring managerial factors to enhance omnichannel experience and customer engagement behaviors for a solid loyalty loop	4
Shaping learning aspirations: the influence of E-commerce clusters on rural entrepreneurs	4
RETRACTED ARTICLE: From strategic planning to strategy implementation: the cultural environment construction and development for China’s cross-border e-commerce along the Belt and Road	4
Correction to: Employing singular value decomposition and similarity criteria for alleviating cold start and sparse data in context-aware recommender systems	4
Sequence aware recommenders for fashion E-commerce	4
Decoding the effectiveness of social media influencers’ endorsement on consumer behavior: an evidence-based approach	4
Watch your Wallet closely with online microloans: a two-stage model for delinquency and default risk management	4
Introduction: Special Issue on digital marketing and eCommerce	4
Improving the identification effect of technical trajectory by adding ghost edges in the patent citation network	4
Subscription strategy choices of network video platforms in the presence of social influence	4
Social media influencer marketing: foundations, trends, and ways forward	4
How attitudes and purchases differ between also-online versus offline-only grocery shoppers in online and offline grocery shopping	4
Employing singular value decomposition and similarity criteria for alleviating cold start and sparse data in context-aware recommender systems	4
Escaping the reality with humanized brands: Examining the role of anthropomorphized brands in fostering continued engagement	4
Optimal pricing decision of composite service offered by network providers in E-commerce environment	4
A novel bidding strategy based on dynamic targeting in real-time bidding market	4
Exploring the factors affecting content dissemination through WeChat official accounts: a heuristic-systematic model perspective	4
Developing a comprehensive service quality model for online to offline e-commerce platforms using a hybrid model	4
Foundations of consumption and production in the sharing economy	4
Platform value-added service strategy based on data factor endowment	4
A literature survey of security issues in Cloud, Fog, and Edge IT infrastructure	4
Acting on impulse: the role of emotion, gender identity and immersion in driving impulse behavior	4
Knowledge graph-based graph neural network models for multi-perspective modeling of group preferences	4
Pricing and duration decisions of pre-sale crowdfunding	4
Pricing for online sellers with different payment schemes	3
The effect of online shopping channel on consumers’ responses and the moderating role of website familiarity	3
A bibliometric and content analysis of technological advancement applications in agricultural e-commerce	3
Egotistic or altruistic? An experimental investigation of referral rewards in social e-commerce from the perspective of relationship norms	3
Pricing and coordinating of green manufacturing supply chain considering consumers’ anticipated regret	3
Call for papers on e-commerce for rural and agricultural development	3
Analysis of users’ impulse purchase behavior based on data mining for e-commerce live broadcast	3
The value implication of sellers’ following in social marketplaces: A structural holes perspective	3
Understanding customer loyalty-aware recommender systems in E-commerce: an analytical perspective	3
Information services and omnichannel retailing strategy choices of e-commerce platforms with supplier competition	3
The optimal encroachment strategy of private-label considering the quality effort and platform’s e-word-of-mouth	3
Strategic introduction for competitive fresh produce in an e-commerce platform with demand information sharing	3
The impact of dynamic rating rule on e-commerce platform’s review system under a simulation experiment	3
A study of the factors influencing the viewers’ satisfaction and cognitive assimilation with livestreaming commerce broadcast in Hong Kong	3
Technology gaps, social outreach and financial sustainability of South Asian MFIs: bootstrap DEA meta-frontier approach	3
Implications of e-tailers’ transition from reselling to the combined reselling and agency selling	3
Pricing and greening decision in e-commerce supply chain: a strategic analysis of exchange facility & refund policy under sustainable manufacturing	3
Manufacturers’ social e-commerce channel selection strategy with social popularity concern	3
The role of expertise in herding behaviors: evidence from a crowdfunding market	3
Data-driven review of customer engagement: key research themes and future directions	3
Analysis of the influencing mechanism of solvers’ participation behavior based on the WSR System Approach	3
Happiness backfires: emotion and sales in live streaming	3
Correction to: reducing ecommerce returns with return credits	3
Introducing our senior editors	3
Thriving post-cyberattacks: the power of control, disclosure, and IT maturity	3
Retraction Note: An intelligent trading mechanism based on the group trading strategy portfolio to reduce massive loss by the grouping genetic algorithm	3
Selling through social media influencers in influencer marketing: participation-based contract versus sales-based contract	3
Developing and testing a measurement scale for SMEs’ website quality (SMEs-WebQ): Evidence from Indonesia	3
E-commerce warehouse layout optimization: systematic layout planning using a genetic algorithm	3
Retraction Note: Does the increase of labor protection intensity promote regional economic growth? Evidence from China	3
Covid-19 and mobile payment in Belgium: Closing the digital divide or just for the young, social, and impulsive?	3
The effects of e-commerce adoption on the financial performance of agri-food enterprises in China	3
Predicting user engagement levels through emotion-based gesture analysis of initial impressions	3
Share or not share: the optimal logistics service strategy in a dual-channel e-commerce supply chain	3
Be constantly different! How to manage influencer authenticity	3
Virtual reality, authentic motivations: a classification of metaverse users based on VR/XR headset experience	3
Forecasting Information Sharing Strategies in Competitive Smart Connected Platforms	3
Research on the influence of social capital on cooperation among subjects in electronic public service supply chain: a supernetwork model analysis	3
Market reaction to the announcement of online sales channel investment in enterprises: Evidence from a relatively stable market environment	2
A study on the factors influencing the consumption of virtual gifts on a live streaming platform based on virtual badges and user interaction	2
Does strategic return promote word-of-mouth recommendation? An empirical study based on consumption experience theory	2
Experimental study of the effects of structural assurance, personal experiences, and product reviews on repurchase behavior in e-commerce platforms	2
Replenishment and delivery optimization for unmanned vending machines service system based on fuzzy clustering	2
A semantic transfer approach to keyword suggestion for search engine advertising	2
The impact of multi-type online advertising on the consumer engagement transition	2
To trust or not to trust: a qualitative study of older adults’ online communication during the COVID-19 pandemic	2
Investigation of the factors influencing the online consumer’s choice of a service provider for home improvement	2
Exploring determinants of digital music success in South Korea	2
Decoding online brand-related activities: unveiling motivations, experiences, and personality factors in social commerce	2
Exploring the development of environmentally sustainable products through reward-based crowdfunding	2
Knowledge acquisition model of mobile payment based on automatic summary technology	2
Understanding the effect of TikTok marketing on user purchase behavior: a mixed-methods approach	2
From cart to delivery: deciphering shipping and return influence on e-tailer strategies in digital marketplace	2
Color, voice type and pitch: how multi-sensory cues of virtual shopping assistants influence young people’s purchase intention in VR shopping	2
Exploring separating equilibrium in the agricultural e-commerce market: Can repurchase be a quality signal?	2
Defective products identification framework using online reviews	2
The brand self-live streaming or the influencer live-streaming? The impact of dispatching time on the brand decisions	2
A product strategy for daily deal campaigns utilizing demand expansion and consumer leakage	2
Evolutionary game study on multi-agent collaboration of digital transformation in service-oriented manufacturing value chain	2
The relationship between mental health and mobile banking adoption: evidence from Canada	2
Correction to: What affects patients’ choice of consultant: an empirical study of online doctor consultation service	2
Proportional incentive contracts in live streaming commerce supply chain based on target sales volume	2