Electronic Commerce Research

Article	Citations
What determines the level of a small family-owned business’s virtual communication with customers? Hong Kong’s experience during the Covid-19 pandemic	150
Publisher Correction: Deciphering the world of NFTs: a scholarly review of trends, challenges, and opportunities	113
Retraction Note: Assessing the efficiency of innovation entities in China: evidence from a nonhomogeneous data envelopment analysis and tobit	98
Retraction Note: Improved policy mechanisms for the promotion of future digital business economy during covid-19 pandemic	85
Cooperative investment of service efforts and bundled pricing of complementary products in a tourism omnichannel	85
Power structures unleashed: driving product and live content innovation in live streaming commerce	77
Does investment in fintech assets enhance performance in China’s financial sector? Evidence from multiple investment strategies	69
Pricing strategies for dual-channel supply chain considering showrooming effect and channel power structures	69
Correction to: What affects patients’ choice of consultant: an empirical study of online doctor consultation service	61
Marketplace, wholesale or hybrid: considering the role of blockchain implementation in countering consumer mistrust	59
Navigating the landscape of e-commerce: thematic clusters, intellectual turning points, and burst patterns in online reputation management	57
What prompts consumers to purchase online? A machine learning approach	50
Importance of the perceived quality of touchpoints for customer journey analysis – evidence from the B2B sector	45
Who benefits from offline investment: an analysis of strategic interactions between e-book pricing and bookstores’ investment	45
When and why do consumers resist virtual influencer endorsement? The role of product depth and advertising claim types	42
The dual impact of ownership concentration and financial performance on ESG activities: evidence from Chinese listed companies	41
Open banking on the horizon: a scientometric analysis and research agenda	41
Antecedents and consequences of social media use in sales: a meta-analysis	40
An empirical study on facilitators and inhibitors of adoption of mobile banking in India	36
The impact of electronic word-of-mouth on corporate performance during COVID-19	32
Efficient combinations of dual incentives on social networks to achieve viral spread	31
Does establishing regional brands of agricultural products improve the reputation of e-commerce? Evidence from China	30
How do online celebrities attract consumers? an EEG study on consumers’ neural engagement in short video advertising	28
The effectiveness of cross-platform targeted advertising strategy	27
Retraction Note: A comparative study of the market demand for Chinese proficiency test preparation books: evidence from e-commerce data	26

Equilibrium analysis of selling mode in an online retailing supply chain: a platform-oriented co-opetitive perspective	26
AI pricing algorithms under platform competition	26
Implication of ‘camera eats first’ construct: unraveling the potentials of digital images in social media on information sharing	26
Exploring heterogeneous differences between Chinese and Western customer preferences for restaurant attributes from online reviews	25
Optimal investment and pricing strategies of online–offline model for mobile health provider	25
Predicting video views of web series based on comment sentiment analysis and improved stacking ensemble model	24
Risk of desirable user experiences: insights from those who create, facilitate and accept mobile payments	24
How virtual streamers controlling entities and product sensitivity shape consumer purchase intention	24
E-commerce channel encroachment and logistics integration strategies considering product quality differences	23
Impact of display strategies on sales performance in community group-buying channel: Evidence from a Chinese chain retailer	23
What affects patients’ choice of consultant: an empirical study of online doctor consultation service	23
Solutions for the commercialization challenges of Horizon Europe and earth observation consortia: co-creation, innovation, decision-making, tech-transfer, and sustainability actions	23
Business expansion strategy of two competing software platforms: envelopment vs. connection	22
Does rural e-commerce agglomeration help expand family farms’ size? Evidence from Taobao villages in China's Yangtze River Delta	22
Help me if you can: the advantage of farmers’ altruistic message appeal in generating engagement with social media posts during COVID-19	22
The processing of native advertising compared to banner advertising: an eye-tracking experiment	21
Introduction to the special issue on electronic commerce in banking and finance	21
Call for Metaverse e-commerce: future challenges and opportunities for electronic commerce	21
An interaction model among enterprise and government actions and public opinion dissemination in negative events	21
Unraveling mobile internet behavior through customer segmentation: a latent class analysis	20
Shaping the causes of product returns: topic modeling on online customer reviews	20
Blockchain for sustainable supply chain management: trends and ways forward	20
Does electronic economics matter to financial technology firms?	20
Kickstarting blockchain: designing blockchain-based tokens for equity crowdfunding	19
OEM's optimal remanufacturing mode considering patent license under different commission contracts with platform	17
More buyers or more sellers: on marketing resource allocation strategies of competing two-sided platforms	17
A personalized value-based justification in food swaps to stimulate healthy online food choices	17
Improving stock market prediction accuracy using sentiment and technical analysis	17
Competitive coupon promotions: a theory-based model for online retail platforms and third-party sellers	16
Task-oriented vs. social-oriented: chatbot communication styles in electronic commerce service recovery	16
Dual-evolution: a deep sequence learning model exploring dual-side evolutions for movie recommendation	16
Deciphering the world of NFTs: a scholarly review of trends, challenges, and opportunities	16
Machine learning approaches to understand IT outsourcing portfolios	16
Social capital and knowledge sharing among consumers in virtual communities: psychological ownership’s mediating effect	16
Let’s play! Gamification as a marketing tool to deliver a digital luxury experience	16
Effect of construal level on the drivers of online-review-helpfulness	16
Effect of a new potential supplier on business to business negotiations performance: evidence-based analysis	16
Role of risk perception and situational factors in mobile payment adoption among small vendors in unorganised retail	15
Unraveling the influence of digital financial system and shadow banking on commercial banks' profitability	15
The social fabric of brand communities: how cognitive and relational social capital shape commitment and advocacy	14
Last minute only bidding is implausible in eBay sealed bid type-of-auctions	14
The role of explained actions and reactions in the helpfulness of online reviews	14
AI-powered voice assistants: developing a framework for building consumer trust and fostering brand loyalty	14
A study on the role of information cues in E-commerce live streaming: evidence from self-reported and fNIRS data	14
How the metaverse influences marketing and competitive advantage of retailers: predictions and key marketing research priorities	14
Emerging advances in deep learning and computer vision for visual data search and mining in E-commerce	14
Estimating the monetary value of personal information on social networking sites	13
Fintech and corporate governance: at times of financial crisis	13
The impact of FinTech firms on bank financial stability	13
The impact of chinese big tech on the traditional financial market: evidence from Ant Group	13

Information-technology-driven platform operations for agricultural products	12
Fission marketing on social media platforms with consumer sentiment considerations	12
Causal dynamics among fintech, communication and digital payments firms	12
RETRACTED ARTICLE: Assessing the efficiency of innovation entities in China: evidence from a nonhomogeneous data envelopment analysis and Tobit	12
Synergy or substitution? Interactive effects of user-generated cues and seller-generated cues on consumer purchase behavior toward fresh agricultural products	12
Online grocery shopping adoption versus non-adoption among the over-50s in Germany	12
A type-2 fuzzy review topic-based model for personalized recommendation	12
Optimal platform sales mode in live streaming commerce supply chains	12
Mobile application e-grocery retail adoption challenges and coping strategies: a South African small and medium enterprises’ perspective	12
Rightly written: the influence of handwritten typefaces in app icons on the downloads of consumers with different regulatory focuses	12
Customers’ motives to co-create in smart services interactions	12
Identifying contributory domain experts in online innovation communities	12
Coopetition in a platform ecosystem: from the complementors’ perspective	12
Effects of streamer effort and popularity on livestream retailing performance: a mixed-method study	12
SME participation in cross-border e-commerce as an entry mode to foreign markets: A driver of innovation or not?	11
Internet finance, institutional quality and economic growth: an empirical insight	11
The influence of atmospheric cues and social presence on consumers' impulse buying behaviors in e-commerce live streaming	11
Investigating the role of review presentation format in affecting the helpfulness of online reviews	11
The effect of in-store electronic word of mouth on local competitor spillovers in the quick service restaurant industry	11
Strategic introduction of the showroom channel in a platform supply chain: how to balance cost inefficiency against information asymmetry	11
A dualistic approach to harmonious and obsessive passion: The impact of game mechanics on mobile gaming engagement	11
Warmth or competence? Understanding voice shopping intentions from Human-AI interaction perspective	11
RETRACTED ARTICLE: Customer centric hybrid recommendation system for E-Commerce applications by integrating hybrid sentiment analysis	11
Extended ProMap datasets for product mapping	10
The role of overt and covert narcissism in virtual goods purchase motivations and intention	10
Marketing setting up peer-to-peer electronic platforms to overcome generational barriers to participation in the sharing economy	10
Return-refund strategy with coordination contracts in the e-commerce supply chain: a study under effects of digitalization and sustainable manufacturing	10
How information and communication technologies contribute to rural tourism resilience: evidence from China	10
Design of a high-dimensional information decision model for smart supply chains using IoT data traceability in the post-public health crisis era	10
Analysis of the impact of live E-commerce on consumer happiness based on big data technology from the perspective of perception control	10
Investigating the impact of online information provision on the market price of blind box	10
The influence of eWOM information structures on consumers’ purchase intentions	10
Development of a new modified Topsis model to rank the e-commerce companies using the categoric data sets	10
The one to watch: Heuristic Determinants of Viewership among Influential Twitch Streamers	10
A novel approach for product competitive analysis based on online reviews	10
Supervising or assisting? The influence of virtual anchor driven by AI–human collaboration on customer engagement in live streaming e-commerce	10
Factors affecting customer intention to return in online shopping: the roles of expectation disconfirmation and post-purchase dissonance	9
The contribution of shadow banking risk spillover to the commercial banks in China: based on the DCC-BEKK-MVGARCH-Time-Varying CoVaR Model	9
Towards privacy-preserving digital marketing: an integrated framework for user modeling using deep learning on a data monetization platform	9
Common typology of multi-sided platforms and virtual communities: analysis of business models using qualitative system dynamics	9
The effect of social media on bank performance: an fsQCA approach	9
A study on the influence of the characteristics of key opinion leaders on consumers’ purchase intention in live streaming commerce: based on dual-systems theory	9
Securing blockchain-based crowdfunding platforms: an integrated graph neural networks and machine learning approach	9
Social Commerce Mobile Application Enhancement: a hybrid text clustering - topic modeling business model analysis	9
Aspect-based sentiment classification of user reviews to understand customer satisfaction of e-commerce platforms	9
Treat or quit: churn prediction in online health communities based on inverse reinforcement learning	9
Ad creative generation using reinforced generative adversarial network	8
From clicks to consequences: a multi-method review of online grocery shopping	8
A comprehensive framework for customer retention in E-commerce using machine learning based on churn prediction, customer segmentation, and recommendation	8
Foster the household consumption of rural residents: does the rural e-commerce matter?	8
Product design opportunity identification through mining the critical minority of customer online reviews	8
Live-streaming sales strategy in different e-commerce sales formats	8
Pricing and insurance strategy of online retailers for the price adjustment protection policy	8
Exploring global FinTech markets: economic patterns, risk perspectives and strategic partnerships	8
Digital finance and health outcomes: uncovering the links in China	8
How to boost e-commerce for poverty alleviation? A perspective on competitiveness analysis using online reviews	8
Are ETFs, digital assets and credit default swap connected? A fresh insight into dynamic modelling	8
Exploring the digital innovation process and outcome in retail platform ecosystems: disruptive transformation or incremental change	8
Beneficial showrooming under online vs. offline asymmetric information and price competition	8
Towards improving community detection in multilayer networks using semi-supervised matrix factorization	8
Enhancing e-grocery order fulfillment: improving product availability, cost, and emissions in last-mile delivery	8
MycGNN: enhancing recommendation diversity in e-commerce through mycelium-inspired graph neural network	7
A study on user Danmaku sending and emotional expression in online travel videos based on multimodal fusion	7
Content provision strategy selection for a media platform in the presence of traffic revenue	7
Optimal marketing strategies for live streaming rooms in livestream e-commerce	7
Author Correction: Online Advertising and Real Estate sales: evidence from the Housing Market	7
Social media effects on multi-generational diffusion of information technology products	7
Application of artificial intelligence: Equilibrium analysis of e-commerce platform supply chain sales formats	7
A digital payment generalisation model: a meta-analytic structural equation modelling (MASEM) research	7
Introduction: online grocery shopping – current and future challenges and opportunities	7
RETRACTED ARTICLE: Analysis of the impact of the trade war between China and America on the RMB exchange rate under the R-vine copula model from the perspective of the global value chain	7
Is Bitcoin ready to be a widespread payment method? Using price volatility and setting strategies for merchants	7
Buy online and pickup in-store: Co-opetition strategy of omnichannel supply chain players	7
Contracting and competing on a food delivery platform	7
Hybrid self-attention BiLSTM and incentive learning-based collaborative filtering for e-commerce recommendation systems	7
Boosting e-commerce sales with live streaming: the power of barrages	7
Personalized pricing with persuasive advertising and the value of consumer information: a duopoly framework	7
RETRACTED ARTICLE: The influence of the manufacturing agglomeration heterogeneity on the green economic efficiency in China	6
Unraveling user perception of peer-to-peer lending platforms: a triangulated mixed-methods approach	6
Investigation on users’ resistance intention to facial recognition payment: a perspective of privacy	6

Moderating effect of consumers’ opinion leader acceptance: Exploring the relationship between livestreaming shopping and online shopping safety satisfaction	6
An eye-tracking study on the role of attractiveness on consumers’ purchase intentions in e-commerce live streaming	6
Ecological strategies for rural industrial and green digital poverty alleviation: an empirical analysis in China	6
A novel algorithm to model the neuromuscular system from the eye to fingers to authenticate individuals through a typing process	6
RETRACTED ARTICLE: From strategic planning to strategy implementation: the cultural environment construction and development for China’s cross-border e-commerce along the Belt and Road	6
Experience mining based on text analytics and case-based reasoning to support crowdfunding design	6
Correction: Identifying and testing drivers of consumers’ attitude towards last-mile delivery modes	6
How livestream selling strategy interacts with product line design	6
Building dynamic capabilities of small and medium-sized enterprises through relational embeddedness: evidence from China	6
Configuring managerial factors to enhance omnichannel experience and customer engagement behaviors for a solid loyalty loop	6
RETRACTED ARTICLE: Does the increase of labor protection intensity promote regional economic growth? Evidence from China	6
Critical success factors of Blockchain technology adoption for sustainable and resilient operations in the banking industry during an uncertain business environment	6
The pressure and the lack of cognitive resource: evidences for duality of attitudes	6
Online retailer’s optimal financing strategy in an online marketplace	6
Sound in mode on: how sound stimuli influence customer engagement?	6
Optimizing the configuration of personalized service supply chain under resource orchestration mechanism	6
Television shows ideation, and testing with smart digital twins to advance ratings	6
Theoretical perspectives and conceptual framework for online grocery shopping: Adapting to environmental circumstances and influencing internal factors	6
The matching effect of influencer style and product type on purchase: the mediating role of processing fluency	6
AI in fashion: a literature review	6
Pricing and duration decisions of pre-sale crowdfunding	5
How attitudes and purchases differ between also-online versus offline-only grocery shoppers in online and offline grocery shopping	5
Escaping the reality with humanized brands: Examining the role of anthropomorphized brands in fostering continued engagement	5
Sequence aware recommenders for fashion E-commerce	5
Decoding the effectiveness of social media influencers’ endorsement on consumer behavior: an evidence-based approach	5
How configuration strategy of multi-subject generated signals influences online consumption decision-making: the FsQCA investigation based on signaling theory	5
The drivers and income effect of big data use by e-commerce farmers: evidence from China	5
Knowledge graph-based graph neural network models for multi-perspective modeling of group preferences	5
Introduction: Special Issue on digital marketing and eCommerce	5
Foundations of consumption and production in the sharing economy	5
A literature survey of security issues in Cloud, Fog, and Edge IT infrastructure	5
Watch your Wallet closely with online microloans: a two-stage model for delinquency and default risk management	5
Acting on impulse: the role of emotion, gender identity and immersion in driving impulse behavior	5
Leveraging heterogeneous information based on heterogeneous network and homophily theory for community recommendations	5
Shaping learning aspirations: the influence of E-commerce clusters on rural entrepreneurs	5
Exploring the factors affecting content dissemination through WeChat official accounts: a heuristic-systematic model perspective	5
The impact of the match between the virtual anchor and brand image on consumers’ purchase intention in virtual live streaming	5
A quasi-experimental study on the mechanism of product certification services in e-commerce trading platforms: empirical evidence derived from high-end sneakers on a prominent e-commerce platform	5
A novel bidding strategy based on dynamic targeting in real-time bidding market	5
Platform value-added service strategy based on data factor endowment	5
Developing a comprehensive service quality model for online to offline e-commerce platforms using a hybrid model	5
Selling through social media influencers in influencer marketing: participation-based contract versus sales-based contract	4
Data-driven review of customer engagement: key research themes and future directions	4
Correction: Retailers’ asymmetrical integration of instore and mobile channels: the moderating effects of search and experience goods	4
Information services and omnichannel retailing strategy choices of e-commerce platforms with supplier competition	4
Virtual reality, authentic motivations: a classification of metaverse users based on VR/XR headset experience	4
Forecasting Information Sharing Strategies in Competitive Smart Connected Platforms	4
Introducing our senior editors	4
Recycling and differential pricing strategies in closed-loop supply chains considering blockchain	4
Be constantly different! How to manage influencer authenticity	4
Pricing and coordinating of green manufacturing supply chain considering consumers’ anticipated regret	4
The value implication of sellers’ following in social marketplaces: A structural holes perspective	4
Manufacturers’ social e-commerce channel selection strategy with social popularity concern	4
Call for papers on e-commerce for rural and agricultural development	4
Prediction of cart abandonment using imbalanced clickstream data in online shopping	4
Correction to: Development of a new modified Topsis model to rank the e-commerce companies using the categoric data sets	4
Thriving post-cyberattacks: the power of control, disclosure, and IT maturity	4
Correction to: reducing ecommerce returns with return credits	4
Social media influencer marketing: foundations, trends, and ways forward	4
Strategic introduction for competitive fresh produce in an e-commerce platform with demand information sharing	4
Research on the influence of social capital on cooperation among subjects in electronic public service supply chain: a supernetwork model analysis	4
Analysis of the influencing mechanism of solvers’ participation behavior based on the WSR System Approach	4
Share or not share: the optimal logistics service strategy in a dual-channel e-commerce supply chain	4
Retraction Note: Does the increase of labor protection intensity promote regional economic growth? Evidence from China	4
Retraction Note: An intelligent trading mechanism based on the group trading strategy portfolio to reduce massive loss by the grouping genetic algorithm	4
A study of the factors influencing the viewers’ satisfaction and cognitive assimilation with livestreaming commerce broadcast in Hong Kong	4
Happiness backfires: emotion and sales in live streaming	4
Covid-19 and mobile payment in Belgium: Closing the digital divide or just for the young, social, and impulsive?	4
Pricing for online sellers with different payment schemes	4
Improving the identification effect of technical trajectory by adding ghost edges in the patent citation network	4
The impact of dynamic rating rule on e-commerce platform’s review system under a simulation experiment	4
Predicting user engagement levels through emotion-based gesture analysis of initial impressions	4
The optimal encroachment strategy of private-label considering the quality effort and platform’s e-word-of-mouth	4
Influences of online reviews and in-sale services on a dual-channel supply chain	3
Making customers more likely to come back: the role of background colour in triggering arousal to influence memory, attitude, and patronage intention	3
Does digital financial inclusion promote elderly consumption? An empirical test based on Chinese survey data	3
Mobile payment adoption in the time of the COVID-19 pandemic	3
Identifying and testing drivers of consumers’ attitude towards last-mile delivery modes	3
Can time pressure promote consumers' impulse buying in live streaming E-commerce? Moderating effect of product type and consumer regulatory focus	3
Electronic word-of-mouth (eWOM) and customer brand engagement (CBE): Do they really go hand-in-hand?	3
Metaverse in e-commerce industry: current trends and future prospects	3
Delivery service and omni-channel online-and-offline for retail collaborative recommendations	3
Pricing strategy for C2C sharing platform considering the effect of WOM on purchase decision	3
Implications of e-tailers’ transition from reselling to the combined reselling and agency selling	3
The effect of online shopping channel on consumers’ responses and the moderating role of website familiarity	3
Evaluating the utilization of technological factors to promote e-commerce adoption in small and medium enterprises	3
Challenges of blockchain implementation in SMEs’ supply chains: an integrated IT2F-BWM and IT2F-DEMATEL method	3
The impact of past fundraising experiences on the fundraising performance of equity crowdfunding projects	3
Total factor productivity in Chinese manufacturing firms: the role of E-commerce adoption	3
Multimarket contact and unethical market behavior: empirical evidence from a micro-survey of internet enterprises	3
Optimal contract design for live streaming shopping in a manufacturer–retailer–streamer supply chain	3
E-commerce food choice in the west: comparing business-to-consumer, online-to-offline food delivery service, and click and collect	3
Strategic interaction between IoT technology openness and adoption considering potential firm entry	3
What is my privacy score? Measuring users’ privacy on social networking websites	3
Value-added services decisions of bilateral platform with user expectation and resources constraint	3