Electronic Commerce Research

Article	Citations
Agency selling or reselling channels: the evolutionary interaction of manufacturer’s channel choice and e-retailing platform’s information-sharing strategies	210
Correction to: What affects patients’ choice of consultant: an empirical study of online doctor consultation service	135
Efficient combinations of dual incentives on social networks to achieve viral spread	131
Virtual showroom strategies for online channels with consumer disappointment aversion	116
Antecedents and consequences of social media use in sales: a meta-analysis	92
How do online celebrities attract consumers? an EEG study on consumers’ neural engagement in short video advertising	85
The dual impact of ownership concentration and financial performance on ESG activities: evidence from Chinese listed companies	83
Does investment in fintech assets enhance performance in China’s financial sector? Evidence from multiple investment strategies	77
The effectiveness of cross-platform targeted advertising strategy	71
Mapping review sentiment to SERVQUAL across cultures: a bilingual analysis using a seed-guided topic model	66
A game-theoretic perspective on channel selection for agricultural products under yield scale constraints in live streaming e-commerce: quality, welfare, and equilibrium selection	55
Retraction Note: Improved policy mechanisms for the promotion of future digital business economy during covid-19 pandemic	54
Retraction Note: Assessing the efficiency of innovation entities in China: evidence from a nonhomogeneous data envelopment analysis and tobit	53
Publisher Correction: Deciphering the world of NFTs: a scholarly review of trends, challenges, and opportunities	52
What determines the level of a small family-owned business’s virtual communication with customers? Hong Kong’s experience during the Covid-19 pandemic	46
Does establishing regional brands of agricultural products improve the reputation of e-commerce? Evidence from China	46
Cooperative investment of service efforts and bundled pricing of complementary products in a tourism omnichannel	42
Open banking on the horizon: a scientometric analysis and research agenda	40
When and why do consumers resist virtual influencer endorsement? The role of product depth and advertising claim types	38
The impact of artificial intelligence on consumer behavior towards brands: a systematic review	37
What prompts consumers to purchase online? A machine learning approach	34
New digital infrastructure, innovation cooperation networks, and entrepreneurship: evidence from China	34
The impact of electronic word-of-mouth on corporate performance during COVID-19	34
Navigating the landscape of e-commerce: thematic clusters, intellectual turning points, and burst patterns in online reputation management	33
Ai vs. human creativity: the impact of text-to-image and text-to-video ads on customer engagement	33

Pricing strategies for dual-channel supply chain considering showrooming effect and channel power structures	32
Power structures unleashed: driving product and live content innovation in live streaming commerce	32
Marketplace, wholesale or hybrid: considering the role of blockchain implementation in countering consumer mistrust	32
Predicting video views of web series based on comment sentiment analysis and improved stacking ensemble model	31
Importance of the perceived quality of touchpoints for customer journey analysis – evidence from the B2B sector	31
How virtual streamers controlling entities and product sensitivity shape consumer purchase intention	30
Solutions for the commercialization challenges of Horizon Europe and earth observation consortia: co-creation, innovation, decision-making, tech-transfer, and sustainability actions	30
Exploring the sharing service development strategies of accommodation and hospitality booking service platforms in consideration of various stakeholders based on the FSA–NRM approach	30
Risk of desirable user experiences: insights from those who create, facilitate and accept mobile payments	30
Dual-channel retail competition with bidirectional information free-riding and market segmentation	29
Implication of ‘camera eats first’ construct: unraveling the potentials of digital images in social media on information sharing	29
Help me if you can: the advantage of farmers’ altruistic message appeal in generating engagement with social media posts during COVID-19	28
Impact of display strategies on sales performance in community group-buying channel: Evidence from a Chinese chain retailer	28
Optimal investment and pricing strategies of online–offline model for mobile health provider	28
Retraction Note: A comparative study of the market demand for Chinese proficiency test preparation books: evidence from e-commerce data	27
E-commerce channel encroachment and logistics integration strategies considering product quality differences	27
What affects patients’ choice of consultant: an empirical study of online doctor consultation service	25
Exploring heterogeneous differences between Chinese and Western customer preferences for restaurant attributes from online reviews	24
AI pricing algorithms under platform competition	24
Equilibrium analysis of selling mode in an online retailing supply chain: a platform-oriented co-opetitive perspective	24
Does rural e-commerce agglomeration help expand family farms’ size? Evidence from Taobao villages in China's Yangtze River Delta	24
An interaction model among enterprise and government actions and public opinion dissemination in negative events	23
Introduction to the special issue on electronic commerce in banking and finance	22
Call for Metaverse e-commerce: future challenges and opportunities for electronic commerce	22
Cybersecurity disclosure in the financial sector: an examination of the influence of incident exposure, governance practices, and regulatory context	22
Priority-based approach for seller-buyer matching in E-commerce under uncertain preferences	21
Kickstarting blockchain: designing blockchain-based tokens for equity crowdfunding	21
Business expansion strategy of two competing software platforms: envelopment vs. connection	21
More buyers or more sellers: on marketing resource allocation strategies of competing two-sided platforms	20
Privacy breaches and ambiguity aversion: investigating the impact on e-commerce decision making	19
Shaping the causes of product returns: topic modeling on online customer reviews	19
Understanding how sources of communication can shape digital purchase intention	19
Does electronic economics matter to financial technology firms?	19
Improving stock market prediction accuracy using sentiment and technical analysis	19
A personalized value-based justification in food swaps to stimulate healthy online food choices	18
Machine learning approaches to understand IT outsourcing portfolios	18
OEM's optimal remanufacturing mode considering patent license under different commission contracts with platform	18
Blockchain for sustainable supply chain management: trends and ways forward	18
Social capital and knowledge sharing among consumers in virtual communities: psychological ownership’s mediating effect	18
Role of risk perception and situational factors in mobile payment adoption among small vendors in unorganised retail	17
Turning social interaction into social impact: understanding donation behaviour in social commerce	17
Channel Competition and Community Leader Selection in Community Group Buying	17
Competitive coupon promotions: a theory-based model for online retail platforms and third-party sellers	17
Task-oriented vs. social-oriented: chatbot communication styles in electronic commerce service recovery	17
Unraveling the influence of digital financial system and shadow banking on commercial banks' profitability	17
Deciphering the world of NFTs: a scholarly review of trends, challenges, and opportunities	17
Dual-evolution: a deep sequence learning model exploring dual-side evolutions for movie recommendation	17
Emerging advances in deep learning and computer vision for visual data search and mining in E-commerce	16
The relationship between e-commerce industry cluster environment, entrepreneurial ability and entrepreneurial performance	16
AI-powered voice assistants: developing a framework for building consumer trust and fostering brand loyalty	16

The social fabric of brand communities: how cognitive and relational social capital shape commitment and advocacy	16
A study on the role of information cues in E-commerce live streaming: evidence from self-reported and fNIRS data	16
Fintech and corporate governance: at times of financial crisis	16
Effect of construal level on the drivers of online-review-helpfulness	16
The impact of chinese big tech on the traditional financial market: evidence from Ant Group	15
Causal dynamics among fintech, communication and digital payments firms	15
The role of explained actions and reactions in the helpfulness of online reviews	15
How the metaverse influences marketing and competitive advantage of retailers: predictions and key marketing research priorities	15
Estimating the monetary value of personal information on social networking sites	15
The impact of FinTech firms on bank financial stability	15
Information-technology-driven platform operations for agricultural products	15
Fission marketing on social media platforms with consumer sentiment considerations	15
Online grocery shopping adoption versus non-adoption among the over-50s in Germany	14
Rightly written: the influence of handwritten typefaces in app icons on the downloads of consumers with different regulatory focuses	14
Optimal platform sales mode in live streaming commerce supply chains	14
Customers’ motives to co-create in smart services interactions	14
The effect of in-store electronic word of mouth on local competitor spillovers in the quick service restaurant industry	14
Synergy or substitution? Interactive effects of user-generated cues and seller-generated cues on consumer purchase behavior toward fresh agricultural products	14
A type-2 fuzzy review topic-based model for personalized recommendation	14
Identifying contributory domain experts in online innovation communities	14
Effects of streamer effort and popularity on livestream retailing performance: a mixed-method study	14
Coopetition in a platform ecosystem: from the complementors’ perspective	14
Internet finance, institutional quality and economic growth: an empirical insight	13
Strategic introduction of the showroom channel in a platform supply chain: how to balance cost inefficiency against information asymmetry	13
Warmth or competence? Understanding voice shopping intentions from Human-AI interaction perspective	13
The one to watch: Heuristic Determinants of Viewership among Influential Twitch Streamers	13
RETRACTED ARTICLE: Assessing the efficiency of innovation entities in China: evidence from a nonhomogeneous data envelopment analysis and Tobit	13
The consumer and the chamber of selective information: the upside of higher prices in online markets	13
The influence of eWOM information structures on consumers’ purchase intentions	12
A dualistic approach to harmonious and obsessive passion: The impact of game mechanics on mobile gaming engagement	12
Dynamic hierarchical network-based framework for constructing a predictive index of offer–listing price differences in real estate E-commerce	12
Investigating the role of review presentation format in affecting the helpfulness of online reviews	12
The influence of atmospheric cues and social presence on consumers' impulse buying behaviors in e-commerce live streaming	12
RETRACTED ARTICLE: Customer centric hybrid recommendation system for E-Commerce applications by integrating hybrid sentiment analysis	12
Examining the impact of peer presence on consumer purchase behavior: evidence from Douyin live streaming e-commerce	12
Development of a new modified Topsis model to rank the e-commerce companies using the categoric data sets	11
The role of overt and covert narcissism in virtual goods purchase motivations and intention	11
Mobile application e-grocery retail adoption challenges and coping strategies: a South African small and medium enterprises’ perspective	11
Extended ProMap datasets for product mapping	11
A study on the influence of the characteristics of key opinion leaders on consumers’ purchase intention in live streaming commerce: based on dual-systems theory	11
Investigating the impact of online information provision on the market price of blind box	11
Return-refund strategy with coordination contracts in the e-commerce supply chain: a study under effects of digitalization and sustainable manufacturing	11
Towards privacy-preserving digital marketing: an integrated framework for user modeling using deep learning on a data monetization platform	10
Marketing setting up peer-to-peer electronic platforms to overcome generational barriers to participation in the sharing economy	10
Treat or quit: churn prediction in online health communities based on inverse reinforcement learning	10
Live-streaming sales strategy in different e-commerce sales formats	10
How information and communication technologies contribute to rural tourism resilience: evidence from China	10
Design of a high-dimensional information decision model for smart supply chains using IoT data traceability in the post-public health crisis era	10
Selling or sharing?: Strategic analysis in live streaming ecommerce	10
Analysis of the impact of live E-commerce on consumer happiness based on big data technology from the perspective of perception control	10
Common typology of multi-sided platforms and virtual communities: analysis of business models using qualitative system dynamics	10
Social Commerce Mobile Application Enhancement: a hybrid text clustering - topic modeling business model analysis	10
Aspect-based sentiment classification of user reviews to understand customer satisfaction of e-commerce platforms	10
Supervising or assisting? The influence of virtual anchor driven by AI–human collaboration on customer engagement in live streaming e-commerce	10
An intelligent memetic approach to detect online fraud for distributed fintech environments	10
A perceived quality quantification method for experiential products considering ambiguity, correlation, and dynamics of features	10
Exploring global FinTech markets: economic patterns, risk perspectives and strategic partnerships	10
Product design opportunity identification through mining the critical minority of customer online reviews	9
Encroachment strategy of an online travel agency in the hotel market	9
Are ETFs, digital assets and credit default swap connected? A fresh insight into dynamic modelling	9
The calculus and warmth behind gift-giving: reshaping consumer support for sustainable enterprises	9
How to boost e-commerce for poverty alleviation? A perspective on competitiveness analysis using online reviews	9
From clicks to consequences: a multi-method review of online grocery shopping	9
Securing blockchain-based crowdfunding platforms: an integrated graph neural networks and machine learning approach	9
Pricing and insurance strategy of online retailers for the price adjustment protection policy	9
Foster the household consumption of rural residents: does the rural e-commerce matter?	9
Exploring the digital innovation process and outcome in retail platform ecosystems: disruptive transformation or incremental change	9
The effect of social media on bank performance: an fsQCA approach	9
From pixels to purchase: a study of value co-creation in AR/VR environments	9
Factors affecting customer intention to return in online shopping: the roles of expectation disconfirmation and post-purchase dissonance	9
Ad creative generation using reinforced generative adversarial network	8
The dual-layer synergistic persuasion model in AI-generated tourism short videos: the synergistic influence mechanism of personalized cue adaptation and structural framework on impulsive travel intent	8
A comprehensive framework for customer retention in E-commerce using machine learning based on churn prediction, customer segmentation, and recommendation	8
Introduction: online grocery shopping – current and future challenges and opportunities	8
Co-governance mechanisms of live-streaming commerce supply chains in the context of traffic fraud: an evolutionary game approach	8
A digital payment generalisation model: a meta-analytic structural equation modelling (MASEM) research	8
Optimal marketing strategies for live streaming rooms in livestream e-commerce	8
Towards improving community detection in multilayer networks using semi-supervised matrix factorization	8
Beneficial showrooming under online vs. offline asymmetric information and price competition	8
Personalized pricing with persuasive advertising and the value of consumer information: a duopoly framework	8

MycGNN: enhancing recommendation diversity in e-commerce through mycelium-inspired graph neural network	8
Contracting and competing on a food delivery platform	8
Author Correction: Online Advertising and Real Estate sales: evidence from the Housing Market	8
Boosting e-commerce sales with live streaming: the power of barrages	8
Digital finance and health outcomes: uncovering the links in China	8
Enhancing e-grocery order fulfillment: improving product availability, cost, and emissions in last-mile delivery	8
Social media effects on multi-generational diffusion of information technology products	8
Research on lean product improvement based on online reviews mining	8
Buy online and pickup in-store: Co-opetition strategy of omnichannel supply chain players	8
Television shows ideation, and testing with smart digital twins to advance ratings	7
Unraveling user perception of peer-to-peer lending platforms: a triangulated mixed-methods approach	7
Hybrid self-attention BiLSTM and incentive learning-based collaborative filtering for e-commerce recommendation systems	7
Correction: Identifying and testing drivers of consumers’ attitude towards last-mile delivery modes	7
Optimizing the configuration of personalized service supply chain under resource orchestration mechanism	7
Nourish your competitor? Strategic store brand introduction with platform enablement in online platforms	7
Critical success factors of Blockchain technology adoption for sustainable and resilient operations in the banking industry during an uncertain business environment	7
Industrial Internet of Things (IIoT)	7
RETRACTED ARTICLE: The influence of the manufacturing agglomeration heterogeneity on the green economic efficiency in China	7
RETRACTED ARTICLE: Analysis of the impact of the trade war between China and America on the RMB exchange rate under the R-vine copula model from the perspective of the global value chain	7
Content provision strategy selection for a media platform in the presence of traffic revenue	7
A study on user Danmaku sending and emotional expression in online travel videos based on multimodal fusion	7
AI in fashion: a literature review	7
Whether and How to Introduce AI-Driven Virtual Streamers: Selling Mode Selection in Live Streaming Commerce	7
Investigation on users’ resistance intention to facial recognition payment: a perspective of privacy	7
How livestream selling strategy interacts with product line design	7
Online retailer’s optimal financing strategy in an online marketplace	7
Moderating effect of consumers’ opinion leader acceptance: Exploring the relationship between livestreaming shopping and online shopping safety satisfaction	7
Is Bitcoin ready to be a widespread payment method? Using price volatility and setting strategies for merchants	7
Application of artificial intelligence: Equilibrium analysis of e-commerce platform supply chain sales formats	7
An eye-tracking study on the role of attractiveness on consumers’ purchase intentions in e-commerce live streaming	7
Sound in mode on: how sound stimuli influence customer engagement?	7
Experience mining based on text analytics and case-based reasoning to support crowdfunding design	7
Introduction: Special Issue on digital marketing and eCommerce	6
Improving the identification effect of technical trajectory by adding ghost edges in the patent citation network	6
Building dynamic capabilities of small and medium-sized enterprises through relational embeddedness: evidence from China	6
Sequence aware recommenders for fashion E-commerce	6
The impact of multiple versus single streamers on the audience retention rate in live streaming E-commerce on TikTok	6
Theoretical perspectives and conceptual framework for online grocery shopping: Adapting to environmental circumstances and influencing internal factors	6
Foundations of consumption and production in the sharing economy	6
A quasi-experimental study on the mechanism of product certification services in e-commerce trading platforms: empirical evidence derived from high-end sneakers on a prominent e-commerce platform	6
A novel algorithm to model the neuromuscular system from the eye to fingers to authenticate individuals through a typing process	6
RETRACTED ARTICLE: Does the increase of labor protection intensity promote regional economic growth? Evidence from China	6
Escaping the reality with humanized brands: Examining the role of anthropomorphized brands in fostering continued engagement	6
Ecological strategies for rural industrial and green digital poverty alleviation: an empirical analysis in China	6
The matching effect of influencer style and product type on purchase: the mediating role of processing fluency	6
Watch your Wallet closely with online microloans: a two-stage model for delinquency and default risk management	6
A literature survey of security issues in Cloud, Fog, and Edge IT infrastructure	6
The impact of the match between the virtual anchor and brand image on consumers’ purchase intention in virtual live streaming	6
RETRACTED ARTICLE: From strategic planning to strategy implementation: the cultural environment construction and development for China’s cross-border e-commerce along the Belt and Road	6
Configuring managerial factors to enhance omnichannel experience and customer engagement behaviors for a solid loyalty loop	6
How attitudes and purchases differ between also-online versus offline-only grocery shoppers in online and offline grocery shopping	6
A novel bidding strategy based on dynamic targeting in real-time bidding market	5
Dealer business model choices in the decentralized channel: sales versus servitization	5
Introducing our senior editors	5
Forecasting Information Sharing Strategies in Competitive Smart Connected Platforms	5
Thriving post-cyberattacks: the power of control, disclosure, and IT maturity	5
Pricing for online sellers with different payment schemes	5
Pricing and duration decisions of pre-sale crowdfunding	5
Understanding the impact of influencer authenticity strategies on digital engagement: the role of emotion, image count and brand disclosure	5
Decoding the effectiveness of social media influencers’ endorsement on consumer behavior: an evidence-based approach	5
The drivers and income effect of big data use by e-commerce farmers: evidence from China	5
Be constantly different! How to manage influencer authenticity	5
How does generative AI impact the platforms’ competition strategies? The effects of human-AI interaction and human feedback	5
Correction to: Development of a new modified Topsis model to rank the e-commerce companies using the categoric data sets	5
Social media influencer marketing: foundations, trends, and ways forward	5
Recycling and differential pricing strategies in closed-loop supply chains considering blockchain	5
Shaping learning aspirations: the influence of E-commerce clusters on rural entrepreneurs	5
Knowledge graph-based graph neural network models for multi-perspective modeling of group preferences	5
Platform value-added service strategy based on data factor endowment	5
How configuration strategy of multi-subject generated signals influences online consumption decision-making: the FsQCA investigation based on signaling theory	5
The impact of dynamic rating rule on e-commerce platform’s review system under a simulation experiment	5
Revisiting the shifting landscape of P2P lending: a systematic review based on the affordance actualization perspective	5
Correction to: reducing ecommerce returns with return credits	5
Acting on impulse: the role of emotion, gender identity and immersion in driving impulse behavior	5
Developing a comprehensive service quality model for online to offline e-commerce platforms using a hybrid model	5
Covid-19 and mobile payment in Belgium: Closing the digital divide or just for the young, social, and impulsive?	4
Multimodal topic models for brand competitive analysis	4
Analysis of the influencing mechanism of solvers’ participation behavior based on the WSR System Approach	4
Decision-making in sales formats and live streaming adoption: the influence of online reviews	4
Pricing and greening decision in e-commerce supply chain: a strategic analysis of exchange facility & refund policy under sustainable manufacturing	4
Egotistic or altruistic? An experimental investigation of referral rewards in social e-commerce from the perspective of relationship norms	4
Understanding customer loyalty-aware recommender systems in E-commerce: an analytical perspective	4
Data-driven review of customer engagement: key research themes and future directions	4
A bibliometric and content analysis of technological advancement applications in agricultural e-commerce	4
Technology gaps, social outreach and financial sustainability of South Asian MFIs: bootstrap DEA meta-frontier approach	4
Prediction of cart abandonment using imbalanced clickstream data in online shopping	4
The role of expertise in herding behaviors: evidence from a crowdfunding market	4
The effects of e-commerce adoption on the financial performance of agri-food enterprises in China	4
Virtual reality, authentic motivations: a classification of metaverse users based on VR/XR headset experience	4
The value implication of sellers’ following in social marketplaces: A structural holes perspective	4
Selling through social media influencers in influencer marketing: participation-based contract versus sales-based contract	4
From orders to opinions: what consumer reviews reveal about their online grocery shopping experience during the pandemic	4
How issue-relevant information and peripheral cues shape investment decisions in equity crowdfunding	4
Analysis of users’ impulse purchase behavior based on data mining for e-commerce live broadcast	4
Manufacturers’ social e-commerce channel selection strategy with social popularity concern	4