OOIR: Observatory of International Research

Papers

(The H4-Index of Electronic Commerce Research is 26. The table below lists those papers that are above that threshold based on CrossRef citation counts [max. 250 papers]. The publications cover those that have been published in the past four years, i.e., from 2021-11-01 to 2025-11-01.)

Article	Citations
What determines the level of a small family-owned business’s virtual communication with customers? Hong Kong’s experience during the Covid-19 pandemic	150
Publisher Correction: Deciphering the world of NFTs: a scholarly review of trends, challenges, and opportunities	113
Retraction Note: Assessing the efficiency of innovation entities in China: evidence from a nonhomogeneous data envelopment analysis and tobit	98
Retraction Note: Improved policy mechanisms for the promotion of future digital business economy during covid-19 pandemic	85
Cooperative investment of service efforts and bundled pricing of complementary products in a tourism omnichannel	85
Power structures unleashed: driving product and live content innovation in live streaming commerce	77
Pricing strategies for dual-channel supply chain considering showrooming effect and channel power structures	69
Does investment in fintech assets enhance performance in China’s financial sector? Evidence from multiple investment strategies	69
Correction to: What affects patients’ choice of consultant: an empirical study of online doctor consultation service	61
Marketplace, wholesale or hybrid: considering the role of blockchain implementation in countering consumer mistrust	59
Navigating the landscape of e-commerce: thematic clusters, intellectual turning points, and burst patterns in online reputation management	57
What prompts consumers to purchase online? A machine learning approach	50
Who benefits from offline investment: an analysis of strategic interactions between e-book pricing and bookstores’ investment	45
Importance of the perceived quality of touchpoints for customer journey analysis – evidence from the B2B sector	45
When and why do consumers resist virtual influencer endorsement? The role of product depth and advertising claim types	42
Open banking on the horizon: a scientometric analysis and research agenda	41
The dual impact of ownership concentration and financial performance on ESG activities: evidence from Chinese listed companies	41
Antecedents and consequences of social media use in sales: a meta-analysis	40
An empirical study on facilitators and inhibitors of adoption of mobile banking in India	36
The impact of electronic word-of-mouth on corporate performance during COVID-19	32
Efficient combinations of dual incentives on social networks to achieve viral spread	31
Does establishing regional brands of agricultural products improve the reputation of e-commerce? Evidence from China	30
How do online celebrities attract consumers? an EEG study on consumers’ neural engagement in short video advertising	28
The effectiveness of cross-platform targeted advertising strategy	27
Equilibrium analysis of selling mode in an online retailing supply chain: a platform-oriented co-opetitive perspective	26

AI pricing algorithms under platform competition	26
Implication of ‘camera eats first’ construct: unraveling the potentials of digital images in social media on information sharing	26
Retraction Note: A comparative study of the market demand for Chinese proficiency test preparation books: evidence from e-commerce data	26