OOIR: Observatory of International Research

Papers

(The H4-Index of Electronic Commerce Research is 30. The table below lists those papers that are above that threshold based on CrossRef citation counts [max. 250 papers]. The publications cover those that have been published in the past four years, i.e., from 2022-05-01 to 2026-05-01.)

Article	Citations
Agency selling or reselling channels: the evolutionary interaction of manufacturer’s channel choice and e-retailing platform’s information-sharing strategies	210
Correction to: What affects patients’ choice of consultant: an empirical study of online doctor consultation service	135
Efficient combinations of dual incentives on social networks to achieve viral spread	131
Virtual showroom strategies for online channels with consumer disappointment aversion	116
Antecedents and consequences of social media use in sales: a meta-analysis	92
How do online celebrities attract consumers? an EEG study on consumers’ neural engagement in short video advertising	85
The dual impact of ownership concentration and financial performance on ESG activities: evidence from Chinese listed companies	83
Does investment in fintech assets enhance performance in China’s financial sector? Evidence from multiple investment strategies	77
The effectiveness of cross-platform targeted advertising strategy	71
Mapping review sentiment to SERVQUAL across cultures: a bilingual analysis using a seed-guided topic model	66
A game-theoretic perspective on channel selection for agricultural products under yield scale constraints in live streaming e-commerce: quality, welfare, and equilibrium selection	55
Retraction Note: Improved policy mechanisms for the promotion of future digital business economy during covid-19 pandemic	54
Retraction Note: Assessing the efficiency of innovation entities in China: evidence from a nonhomogeneous data envelopment analysis and tobit	53
Publisher Correction: Deciphering the world of NFTs: a scholarly review of trends, challenges, and opportunities	52
What determines the level of a small family-owned business’s virtual communication with customers? Hong Kong’s experience during the Covid-19 pandemic	46
Does establishing regional brands of agricultural products improve the reputation of e-commerce? Evidence from China	46
Cooperative investment of service efforts and bundled pricing of complementary products in a tourism omnichannel	42
Open banking on the horizon: a scientometric analysis and research agenda	40
When and why do consumers resist virtual influencer endorsement? The role of product depth and advertising claim types	38
The impact of artificial intelligence on consumer behavior towards brands: a systematic review	37
What prompts consumers to purchase online? A machine learning approach	34
New digital infrastructure, innovation cooperation networks, and entrepreneurship: evidence from China	34
The impact of electronic word-of-mouth on corporate performance during COVID-19	34
Navigating the landscape of e-commerce: thematic clusters, intellectual turning points, and burst patterns in online reputation management	33
Ai vs. human creativity: the impact of text-to-image and text-to-video ads on customer engagement	33

Pricing strategies for dual-channel supply chain considering showrooming effect and channel power structures	32
Power structures unleashed: driving product and live content innovation in live streaming commerce	32
Marketplace, wholesale or hybrid: considering the role of blockchain implementation in countering consumer mistrust	32
Predicting video views of web series based on comment sentiment analysis and improved stacking ensemble model	31
Importance of the perceived quality of touchpoints for customer journey analysis – evidence from the B2B sector	31
How virtual streamers controlling entities and product sensitivity shape consumer purchase intention	30
Solutions for the commercialization challenges of Horizon Europe and earth observation consortia: co-creation, innovation, decision-making, tech-transfer, and sustainability actions	30
Exploring the sharing service development strategies of accommodation and hospitality booking service platforms in consideration of various stakeholders based on the FSA–NRM approach	30
Risk of desirable user experiences: insights from those who create, facilitate and accept mobile payments	30