OOIR: Observatory of International Research

Papers

(The H4-Index of Electronic Commerce Research is 31. The table below lists those papers that are above that threshold based on CrossRef citation counts [max. 250 papers]. The publications cover those that have been published in the past four years, i.e., from 2022-06-01 to 2026-06-01.)

Article	Citations
Agency selling or reselling channels: the evolutionary interaction of manufacturer’s channel choice and e-retailing platform’s information-sharing strategies	218
Correction to: What affects patients’ choice of consultant: an empirical study of online doctor consultation service	133
Efficient combinations of dual incentives on social networks to achieve viral spread	92
Virtual showroom strategies for online channels with consumer disappointment aversion	89
How do online celebrities attract consumers? an EEG study on consumers’ neural engagement in short video advertising	84
The dual impact of ownership concentration and financial performance on ESG activities: evidence from Chinese listed companies	79
Does investment in fintech assets enhance performance in China’s financial sector? Evidence from multiple investment strategies	72
The effectiveness of cross-platform targeted advertising strategy	68
Mapping review sentiment to SERVQUAL across cultures: a bilingual analysis using a seed-guided topic model	55
When and why do consumers resist virtual influencer endorsement? The role of product depth and advertising claim types	54
Ai vs. human creativity: the impact of text-to-image and text-to-video ads on customer engagement	54
A game-theoretic perspective on channel selection for agricultural products under yield scale constraints in live streaming e-commerce: quality, welfare, and equilibrium selection	54
Power structures unleashed: driving product and live content innovation in live streaming commerce	47
Marketplace, wholesale or hybrid: considering the role of blockchain implementation in countering consumer mistrust	47
Retraction Note: Improved policy mechanisms for the promotion of future digital business economy during covid-19 pandemic	45
Publisher Correction: Deciphering the world of NFTs: a scholarly review of trends, challenges, and opportunities	40
Retraction Note: Assessing the efficiency of innovation entities in China: evidence from a nonhomogeneous data envelopment analysis and tobit	40
What determines the level of a small family-owned business’s virtual communication with customers? Hong Kong’s experience during the Covid-19 pandemic	39
Does establishing regional brands of agricultural products improve the reputation of e-commerce? Evidence from China	35
Pricing strategies for dual-channel supply chain considering showrooming effect and channel power structures	35
Open banking on the horizon: a scientometric analysis and research agenda	35
What prompts consumers to purchase online? A machine learning approach	34
Cooperative investment of service efforts and bundled pricing of complementary products in a tourism omnichannel	33
New digital infrastructure, innovation cooperation networks, and entrepreneurship: evidence from China	33
Antecedents and consequences of social media use in sales: a meta-analysis	33

Importance of the perceived quality of touchpoints for customer journey analysis – evidence from the B2B sector	33
The impact of electronic word-of-mouth on corporate performance during COVID-19	32
Navigating the landscape of e-commerce: thematic clusters, intellectual turning points, and burst patterns in online reputation management	32
A multidimensional evaluation of cross-border e-commerce logistics service quality based on deep learning sentiment analysis	32
The impact of artificial intelligence on consumer behavior towards brands: a systematic review	31
Solutions for the commercialization challenges of Horizon Europe and earth observation consortia: co-creation, innovation, decision-making, tech-transfer, and sustainability actions	31