OOIR: Observatory of International Research

Papers

(The TQCC of Journal of Fashion Marketing and Management is 6. The table below lists those papers that are above that threshold based on CrossRef citation counts [max. 250 papers]. The publications cover those that have been published in the past four years, i.e., from 2022-05-01 to 2026-05-01.)

Article	Citations
Human or AI? The role of social approval source and perceived privacy protection in augmented reality shopping	60
The influence of dispositional traits on Generation Z's intention to purchase sustainable clothing	31
Circular textiles innovation during COVID-19: not the silver lining some had hoped for	29
The role of Eco-shame in shaping Behavioural Purchase Intentions toward sustainable fashion consumption	27
Retail therapy? The role of positive body image in women’s clothing experiences and preferences for in-store shopping environments	27
How would you like to pay? Consumers’ reaction to crypto-based vs . traditional e-payment methods for luxury vs. mass-market fashion products in e-commer	24
Social media engagement and luxury fashion purchase intention in Hong Kong: the role of motivation regulation and consumers’ materialistic values	24
Empowering creativity of fashion retail employees in retail automation: the impact of coaching leadership and the perceived ease of use	23
The role of flow experience in virtual influencer marketing: insights into aesthetic, entertainment and parasocial influences on purchase intention	20
Duty to all: exploring the role of moral duty in the development of adaptive apparel design innovations	20
An integrative model for online community citizenship behavior of luxury fashion brands on Instagram	19
Trend tracking tools for the fashion industry: the impact of social media	17
Risks associated by consumers with clothing rental: barriers to being adopted	16
Omnichannel as a driver of digitalization: evidence from the emerging market in the fashion industry	16
Exploring sustainable fashion intentions through reverse socialization: an extension of the theory of planned behavior	15
Move the mind of fashion consumers with low environment saliency: use well- and healed-baby appeals and increase anticipated positive emotions	14
Driving impulsive purchases and building loyalty: the power of experiential marketing in fast fashion apps	14
Exploring online consumer reviews of customized apparel products	14
Slow fashion purchase intention drivers: an Indonesian study	13
Exploring consumer webrooming behaviour in the emerging fashion market: an integrated approach and forthcoming research	13
“I am a brand!”: an analysis of image management, perceived sacrifice and authenticity among fashion influencers	13
Revolutionizing fashion manufacturing: the role of micro-factories in Korea	13
Handmade clothing consumption as a means of self-expression	13
Influencing millennials to embrace sustainable fashion in an emerging market: a modified brand avoidance model perspective	12
Does typicality matter in zero-waste apparel design? Exploring consumers' aesthetic preferences and purchase intentions	12

Developing a scale to measure problems in finding a good fit	12
Value-based nudging of ethnic garments: a conjoint study to differentiate the value perception of ethnic products across Indian Markets	12
Fashion attentiveness and influencer engagement: exploring social media appropriation in South Korea	12
Inclusive fashion design and marketing for people with diverse abilities: attitudes and purchase intentions of consumers with and without difficulty using clothing	11
You can't shop with us: how US-based, value- and mid-market online clothing retailers position their plus-size female clothing sections	11
Editorial: fashion supply chain management during and after the COVID-19 global pandemic	11
Factors affecting social media usage by market mavens for fashion-related information provision	10
Motivational antecedents for inconspicuous luxury consumption: a goal framing theory approach	10
Adoption of circular economy practices for waste management: key learnings from Sri Lankan garment manufacturing industry	10
Conspicuous consumption as a mediator between body esteem and athleisure purchases among millennials	10
An empirical study on supply chain agility and disruption mitigation performance of U.S. fashion retailers: knowledge management capability perspective	10
Retraction notice: Exploring consumer webrooming behaviour in the emerging fashion market: an integrated approach and forthcoming research	10
Secondary sneaker market: Investigating the motives, activities, resources and capabilities of the triadic framework	9
Consumer resistance to sustainable fashion: evidence from the USA and India	9
The influence of virtual influencers’ credibility and self-congruity on fashion brand perception and purchase intention	9
Does spirituality influence purchase intention of consumers toward fashion products?	9
Engaging the next-generation female fashion consumers in DIY refashioning strategies by addressing the consumption values	9
Hand me downs and sustainable choices: a circular economy necessity	8
Can water conscientiousness influence consumers' purchase intentions and behaviours towards sustainable apparel?	8
Can you try that on for me? How interactive live-streaming try-ons drive customer purchase in online fashion	8
Do diverse frontline employees make a difference in customers' self-concept and store attitude? The role of diversity in body size and ethnicity	8
Out of sight, out of focus: mitigating country-of-origin effects on fashion consumers’ donation behaviour	8
Investigating the conceptual link between appearance-related self-discrepancies and retail therapy shopping behavior through motivational routes	8
The role of fashion influencers in shaping consumer attitudes and purchase intentions	7
Generative artificial intelligence-powered approach to multiple criteria selection of advertising 4.0 services suppliers: case of sustainable fashion industry	7
Prioritising sustainable garment choice among high-volume fashion consumers	7
Factors influencing older adults' intention to use virtual fitting room technology during the COVID-19 pandemic	7
Investigating the gap between attitudinal and behavioral green: an empirical study about intention to adopt 3D-printed clothing	7
What drives Chinese Generation Z’s purchase intentions for new Chinese style apparel? A study from a stimulus-organism-response perspective	7
Predicting cause-related marketing patronage intentions based on Schwartz's theory of human values: a large-scale sample study anchored on female fashion leadership	6
Futurizing luxury: an activity-centric model of phygital luxury experiences	6
From rule to intelligence: a review of algorithmic heuristics in fashion retailing	6
From stigma to trend: the destigmatization of children’s thrift stores in the light of social practice theory	6
Consumer perspectives on cultural appropriation in fashion: the headdress ban at the Osheaga Music and Arts Festival	6
E-commerce, physical stores and new technologies in the evolution of fashion retail business models	6
How can CSR in demarketing trigger brand advocacy and mindful consumption? Mediating roles of perceived corporate hypocrisy and brand credibility	6
The influence of voluntary simplicity and environmental activism on sustainable fashion purchase intention	6
Classification and regression tree approach for the prediction of the seasonal apparel market: focused on weather factors	6