OOIR: Observatory of International Research

Papers

(The TQCC of Journal of Fashion Marketing and Management is 6. The table below lists those papers that are above that threshold based on CrossRef citation counts [max. 250 papers]. The publications cover those that have been published in the past four years, i.e., from 2022-01-01 to 2026-01-01.)

Article	Citations
Retail therapy? The role of positive body image in women’s clothing experiences and preferences for in-store shopping environments	49
Circular textiles innovation during COVID-19: not the silver lining some had hoped for	43
The influence of dispositional traits on Generation Z's intention to purchase sustainable clothing	32
Social media engagement and luxury fashion purchase intention in Hong Kong: the role of motivation regulation and consumers’ materialistic values	28
Empowering creativity of fashion retail employees in retail automation: the impact of coaching leadership and the perceived ease of use	27
The role of flow experience in virtual influencer marketing: insights into aesthetic, entertainment and parasocial influences on purchase intention	25
The role of Eco-shame in shaping Behavioural Purchase Intentions toward sustainable fashion consumption	25
Duty to all: exploring the role of moral duty in the development of adaptive apparel design innovations	24
Editorial	23
Trend tracking tools for the fashion industry: the impact of social media	22
An integrative model for online community citizenship behavior of luxury fashion brands on Instagram	22
Risks associated by consumers with clothing rental: barriers to being adopted	19
Omnichannel as a driver of digitalization: evidence from the emerging market in the fashion industry	18
Exploring sustainable fashion intentions through reverse socialization: an extension of the theory of planned behavior	18
Move the mind of fashion consumers with low environment saliency: use well- and healed-baby appeals and increase anticipated positive emotions	17
Evaluating retail efficiency using DEA and AHP: a case in the Turkish apparel retail industry	16
Slow fashion purchase intention drivers: an Indonesian study	15
Exploring online consumer reviews of customized apparel products	15
Value-based nudging of ethnic garments: a conjoint study to differentiate the value perception of ethnic products across Indian Markets	14
Exploring consumer webrooming behaviour in the emerging fashion market: an integrated approach and forthcoming research	14
Handmade clothing consumption as a means of self-expression	14
Developing a scale to measure problems in finding a good fit	14
Driving impulsive purchases and building loyalty: the power of experiential marketing in fast fashion apps	14
The interaction of clothing design factors: how to attract consumers' visual attention and enhance emotional experience	12
Influencing millennials to embrace sustainable fashion in an emerging market: a modified brand avoidance model perspective	12

Fashion attentiveness and influencer engagement: exploring social media appropriation in South Korea	12
Does typicality matter in zero-waste apparel design? Exploring consumers' aesthetic preferences and purchase intentions	11
Why are style subscriptions popular with Gen-Y men? An implicit theory perspective	11
Editorial: fashion supply chain management during and after the COVID-19 global pandemic	10
An empirical study on supply chain agility and disruption mitigation performance of U.S. fashion retailers: knowledge management capability perspective	10
You can't shop with us: how US-based, value- and mid-market online clothing retailers position their plus-size female clothing sections	10
Factors affecting social media usage by market mavens for fashion-related information provision	10
Motivational antecedents for inconspicuous luxury consumption: a goal framing theory approach	10
Retraction notice: Exploring consumer webrooming behaviour in the emerging fashion market: an integrated approach and forthcoming research	10
Engaging the next-generation female fashion consumers in DIY refashioning strategies by addressing the consumption values	10
The influence of virtual influencers’ credibility and self-congruity on fashion brand perception and purchase intention	10
Inclusive fashion design and marketing for people with diverse abilities: attitudes and purchase intentions of consumers with and without difficulty using clothing	10
Consumer resistance to sustainable fashion: evidence from the USA and India	10
Conspicuous consumption as a mediator between body esteem and athleisure purchases among millennials	10
Can you try that on for me? How interactive live-streaming try-ons drive customer purchase in online fashion	9
Fashion entrepreneurial self-efficacy: development and validation of a domain-specific scale	9
Does spirituality influence purchase intention of consumers toward fashion products?	9
Secondary sneaker market: Investigating the motives, activities, resources and capabilities of the triadic framework	9
Investigating the conceptual link between appearance-related self-discrepancies and retail therapy shopping behavior through motivational routes	9
Out of sight, out of focus: mitigating country-of-origin effects on fashion consumers’ donation behaviour	9
Investigating the gap between attitudinal and behavioral green: an empirical study about intention to adopt 3D-printed clothing	8
What drives Chinese Generation Z’s purchase intentions for new Chinese style apparel? A study from a stimulus-organism-response perspective	8
From stigma to trend: the destigmatization of children’s thrift stores in the light of social practice theory	8
Prioritising sustainable garment choice among high-volume fashion consumers	8
Do diverse frontline employees make a difference in customers' self-concept and store attitude? The role of diversity in body size and ethnicity	8
Can water conscientiousness influence consumers' purchase intentions and behaviours towards sustainable apparel?	7
Factors influencing older adults' intention to use virtual fitting room technology during the COVID-19 pandemic	7
Generative artificial intelligence-powered approach to multiple criteria selection of advertising 4.0 services suppliers: case of sustainable fashion industry	7
How can CSR in demarketing trigger brand advocacy and mindful consumption? Mediating roles of perceived corporate hypocrisy and brand credibility	7
Predicting cause-related marketing patronage intentions based on Schwartz's theory of human values: a large-scale sample study anchored on female fashion leadership	6
The influence of voluntary simplicity and environmental activism on sustainable fashion purchase intention	6
What drives customers to use virtual fitting rooms? The moderating effect of fashion consciousness	6
Consumer perspectives on cultural appropriation in fashion: the headdress ban at the Osheaga Music and Arts Festival	6
Classification and regression tree approach for the prediction of the seasonal apparel market: focused on weather factors	6
Futurizing luxury: an activity-centric model of phygital luxury experiences	6
Designing for circularity: sustainable pathways for Australian fashion small to medium enterprises	6