OOIR: Observatory of International Research

Papers

(The median citation count of Journal of Fashion Marketing and Management is 2. The table below lists those papers that are above that threshold based on CrossRef citation counts [max. 250 papers]. The publications cover those that have been published in the past four years, i.e., from 2022-01-01 to 2026-01-01.)

Article	Citations
Retail therapy? The role of positive body image in women’s clothing experiences and preferences for in-store shopping environments	49
Circular textiles innovation during COVID-19: not the silver lining some had hoped for	43
The influence of dispositional traits on Generation Z's intention to purchase sustainable clothing	32
Social media engagement and luxury fashion purchase intention in Hong Kong: the role of motivation regulation and consumers’ materialistic values	28
Empowering creativity of fashion retail employees in retail automation: the impact of coaching leadership and the perceived ease of use	27
The role of Eco-shame in shaping Behavioural Purchase Intentions toward sustainable fashion consumption	25
The role of flow experience in virtual influencer marketing: insights into aesthetic, entertainment and parasocial influences on purchase intention	25
Duty to all: exploring the role of moral duty in the development of adaptive apparel design innovations	24
Editorial	23
Trend tracking tools for the fashion industry: the impact of social media	22
An integrative model for online community citizenship behavior of luxury fashion brands on Instagram	22
Risks associated by consumers with clothing rental: barriers to being adopted	19
Omnichannel as a driver of digitalization: evidence from the emerging market in the fashion industry	18
Exploring sustainable fashion intentions through reverse socialization: an extension of the theory of planned behavior	18
Move the mind of fashion consumers with low environment saliency: use well- and healed-baby appeals and increase anticipated positive emotions	17
Evaluating retail efficiency using DEA and AHP: a case in the Turkish apparel retail industry	16
Exploring online consumer reviews of customized apparel products	15
Slow fashion purchase intention drivers: an Indonesian study	15
Developing a scale to measure problems in finding a good fit	14
Driving impulsive purchases and building loyalty: the power of experiential marketing in fast fashion apps	14
Value-based nudging of ethnic garments: a conjoint study to differentiate the value perception of ethnic products across Indian Markets	14
Exploring consumer webrooming behaviour in the emerging fashion market: an integrated approach and forthcoming research	14
Handmade clothing consumption as a means of self-expression	14
Influencing millennials to embrace sustainable fashion in an emerging market: a modified brand avoidance model perspective	12
Fashion attentiveness and influencer engagement: exploring social media appropriation in South Korea	12

The interaction of clothing design factors: how to attract consumers' visual attention and enhance emotional experience	12
Does typicality matter in zero-waste apparel design? Exploring consumers' aesthetic preferences and purchase intentions	11
Why are style subscriptions popular with Gen-Y men? An implicit theory perspective	11
Motivational antecedents for inconspicuous luxury consumption: a goal framing theory approach	10
Retraction notice: Exploring consumer webrooming behaviour in the emerging fashion market: an integrated approach and forthcoming research	10
Engaging the next-generation female fashion consumers in DIY refashioning strategies by addressing the consumption values	10
The influence of virtual influencers’ credibility and self-congruity on fashion brand perception and purchase intention	10
Inclusive fashion design and marketing for people with diverse abilities: attitudes and purchase intentions of consumers with and without difficulty using clothing	10
Consumer resistance to sustainable fashion: evidence from the USA and India	10
Conspicuous consumption as a mediator between body esteem and athleisure purchases among millennials	10
Editorial: fashion supply chain management during and after the COVID-19 global pandemic	10
An empirical study on supply chain agility and disruption mitigation performance of U.S. fashion retailers: knowledge management capability perspective	10
You can't shop with us: how US-based, value- and mid-market online clothing retailers position their plus-size female clothing sections	10
Factors affecting social media usage by market mavens for fashion-related information provision	10
Does spirituality influence purchase intention of consumers toward fashion products?	9
Secondary sneaker market: Investigating the motives, activities, resources and capabilities of the triadic framework	9
Investigating the conceptual link between appearance-related self-discrepancies and retail therapy shopping behavior through motivational routes	9
Out of sight, out of focus: mitigating country-of-origin effects on fashion consumers’ donation behaviour	9
Can you try that on for me? How interactive live-streaming try-ons drive customer purchase in online fashion	9
Fashion entrepreneurial self-efficacy: development and validation of a domain-specific scale	9
From stigma to trend: the destigmatization of children’s thrift stores in the light of social practice theory	8
Prioritising sustainable garment choice among high-volume fashion consumers	8
Do diverse frontline employees make a difference in customers' self-concept and store attitude? The role of diversity in body size and ethnicity	8
Investigating the gap between attitudinal and behavioral green: an empirical study about intention to adopt 3D-printed clothing	8
What drives Chinese Generation Z’s purchase intentions for new Chinese style apparel? A study from a stimulus-organism-response perspective	8
Generative artificial intelligence-powered approach to multiple criteria selection of advertising 4.0 services suppliers: case of sustainable fashion industry	7
How can CSR in demarketing trigger brand advocacy and mindful consumption? Mediating roles of perceived corporate hypocrisy and brand credibility	7
Can water conscientiousness influence consumers' purchase intentions and behaviours towards sustainable apparel?	7
Factors influencing older adults' intention to use virtual fitting room technology during the COVID-19 pandemic	7
Consumer perspectives on cultural appropriation in fashion: the headdress ban at the Osheaga Music and Arts Festival	6
Classification and regression tree approach for the prediction of the seasonal apparel market: focused on weather factors	6
Futurizing luxury: an activity-centric model of phygital luxury experiences	6
Designing for circularity: sustainable pathways for Australian fashion small to medium enterprises	6
Predicting cause-related marketing patronage intentions based on Schwartz's theory of human values: a large-scale sample study anchored on female fashion leadership	6
The influence of voluntary simplicity and environmental activism on sustainable fashion purchase intention	6
What drives customers to use virtual fitting rooms? The moderating effect of fashion consciousness	6
Impact of fashion influencers on consumers' purchase intentions: theory of planned behaviour and mediation of attitude	5
Consumers' interaction with online fashion retailers' body measurement guidance	5
How mobile augmented reality digitally transforms the retail sector: examining trust in augmented reality apps and online/offline store patronage intention	5
“I am wearing what my avatar is wearing”: the effect of avatar realism on mental simulation in the metaverse	5
Marketing and operational strategies during the COVID-19 pandemic: a case study of a Hong Kong footwear enterprise	5
Can a connection with the indigenous cultural values encourage sustainable apparel consumption?	5
Unlocking baby boomers’ shopping well-being: fashion orientation, involvement and experiential value	5
Consumer coping with Covid-19: an exploratory study of clothing consumption shifts and the effect of consumer resilience	5
Who still shops at omnichannel fashion department stores? An analysis of generational cohorts and intent to purchase	5
Modelling the mass adoption potentials of fashion-augmented reality among the young consumers: evidence from an emerging economy	5
Increasing digital dissemination and online apparel shopping behaviour of Generation Y	5
Aligning perspectives: retailers and Generation Z consumers in the second-hand fashion market	5
The role of regulatory focus in consumers' adoption of virtual fitting rooms (VFRs)	4
Motivational dimensions of slow fashion to promote environmentally and socially sustainable consumption in the fashion industry	4

Small-series supply network configuration priorities and challenges in the EU textile and apparel industry	4
Country-of-origin effects on consumer cognitive structures and preference for foreign brands among elites	4
Pre-owned fashion as sustainable consumerism? Opportunities and challenges in the Vietnam market	4
Café or art exhibition? Which experience is more effective in luxury fashion flagships?	4
Green as the new status symbol: Examining green signaling effects among Gen Z and Millennial consumers	4
Social media fashion influencer eWOM communications: understanding the trajectory of sustainable fashion conversations on YouTube fashion haul videos	4
How to discover consumer attention to design topics of fast fashion: a topic modeling approach	4
A novel neutrosophical approach in stakeholder analysis for sustainable fashion supply chains	4
Communicating Australian cotton’s sustainable value in the cotton value chain	4
Understanding social, local and mobile (SoLoMo) commerce in fashion retailing using SOR framework	4
Leader's role in the development of collective competencies of fashion work teams	4
The effects of perceived value, environmental concern and attitude on recycled fashion consumption	4
Secondhand savvy: examining the influence of prior experience on motivators and barriers in parents' choice of children's secondhand products	4
Decoding sustainable disposition: how consumer values shape fast fashion disposal intentions	4
Personalization and customization in fashion: searching for a definition	4
Consumer-based brand equity of South African luxury fashion brands	4
Localised multiple channel distribution strategies of luxury fashion retailers – evidence from China	3
Responding with care: ethical measures in the fashion industry during the COVID-19 pandemic in Spain	3
Exploring minimalist fashion drivers for Gen Z: mixed-method insights	3
Can multinational enterprises engage in the business of “New Chinese-Style” apparel? An analysis of the influencing factors of consumer satisfaction based on texts from Sina Weibo	3
Exploring the relationship between uniform and perceived employee happiness and productivity	3
Consumer coping during the COVID-19 pandemic: a perspective of fashion shopping	3
Social media insights for non-luxury fashion SMEs in emerging markets: evidence from young consumers	3
CSR drivers of fashion SMEs and performance: the role of internationalization	3
All bark and no bite: drivers of virtual clothes purchase in the metaverse	3
Consumer's transition to online clothing buying during the COVID-19 pandemic: exploration through protection motivation theory and consumer well-being	3
The role of emotional intelligence and perceived value: predicting consumer online purchase and rental of second-hand clothing	3
Predictors of consumers' behaviour to recycle end-of-life garments in Australia	3
Promoting the right attitude: exploring the ethical fashion attitudes of fashion aficionados and materialists	2
Why do and why don't consumers use fashion rental services? A consumption value perspective	2
AI-powered digital assistants in luxury shopping: examining customer experience factors and multisensory cues in China	2
Distinguishing fashion consciousness from fashion involvement: review and survey	2
Consumer emotional experience research on online clothing tactile attributes: evidence from physiological polygraph	2
How can the metaverse enhance shopping well-being? The role of hedonic shopping motivations and customer engagement	2
Navigating impressions: the impact of luxury social media posts	2
Navigating identity formation via clothing during emerging adulthood	2
Determinants of online apparel mass customization: a decade in review	2
The role of access-based apparel in processes of consumer identity construction	2
Explore the meanings beyond motives behind second-hand clothing consumption practice: from the theory of practice perspective	2
Analysing the barriers to green apparel manufacturing implementation	2
Assessing the impact of source credibility on fast fashion brand loyalty	2
Scaling circular business models: strategic paths of second-hand fashion retail	2
From prominence to preference: social and emotional value perception as mediator between the brand prominence and purchase intentions in the luxury market	2
Analyzing the impact of Covid-19 on sustainable fashion consumption with a model based on consumer value perceptions	2
Effects of brand knowledge on green trust and green brand equity: multigroup comparisons based on perceived brand greenness and age	2
Whole body shapes and fit problems among overweight and obese men in the United States	2
Schema congruity in sustainable fashion influencers’ promotion of secondhand fashion	2
Clothing disposal in Ethiopia: methods and motives	2
Factors influencing the online apparel recycling behavior in China: a multiple stage analysis using PLS-SEM and fsQCA	2
Status or sustainability, can we have both, please? Decoding the factors shaping eco-friendly fashion buying	2
A sustainable model based on genetic algorithm for garment redesign process	2