OOIR: Observatory of International Research

Papers

(The median citation count of Journal of Fashion Marketing and Management is 2. The table below lists those papers that are above that threshold based on CrossRef citation counts [max. 250 papers]. The publications cover those that have been published in the past four years, i.e., from 2020-10-01 to 2024-10-01.)

Article	Citations
Mapping environmentally sustainable practices in textiles, apparel and fashion industries: a systematic literature review	64
I trust what she's #endorsing on Instagram: moderating effects of parasocial interaction and social presence in fashion influencer marketing	54
Engaging consumers with sustainable fashion on Instagram	35
Who are social media influencers for luxury fashion consumption of the Chinese Gen Z? Categorisation and empirical examination	34
Mindful consumption of second-hand clothing: the role of eWOM, attitude and consumer engagement	33
A triple-trickle theory for sustainable fashion adoption: the rise of a luxury trend	33
The effect of brand personality congruence, brand attachment and brand love on loyalty among HENRY's in the luxury branding sector	28
Consumer acceptance of self-service technologies in fashion retail stores	25
Webrooming or showrooming, that is the question: explaining omnichannel behavioural intention through the technology acceptance model and exploratory behaviour	22
How mobile augmented reality digitally transforms the retail sector: examining trust in augmented reality apps and online/offline store patronage intention	21
Quality matters: reviewing the connections between perceived quality and clothing use time	21
Examining the moderating role of perceived risk and web atmospherics in online luxury purchase intention	19
The influence of fashion blogger credibility, engagement and homophily on intentions to buy and e-WOM. Results of a binational study	19
Love is not blind: investigating a love-hate transition among luxury fashion brand consumers	17
Traceability and transparency for sustainable fashion-apparel supply chains	17
Impact of fashion influencers on consumers' purchase intentions: theory of planned behaviour and mediation of attitude	15
The role of customer brand engagement in the use of Instagram as a “shop window” for fashion-industry social commerce	15
Consumer's transition to online clothing buying during the COVID-19 pandemic: exploration through protection motivation theory and consumer well-being	14
To disclose or not to disclose? Fashion brands' strategies for transparency in sustainability reporting	13
Sustainable practices and financial performance in fashion firms	13
Critical determinants and firm performance of sustainable technology adoption in the apparel industry: the stakeholder approach	13
One size fits all? Segmenting consumers to predict sustainable fashion behavior	13
Sustainability topic trends in the textile and apparel industry: a text mining-based magazine article analysis	13
Designing for circularity: sustainable pathways for Australian fashion small to medium enterprises	12
Theory of planned behavior, ethics and intention of conscious consumption in Slow Fashion Consumption	12

Social media analysis of consumer opinion on apparel supply chain transparency	11
Social and environmental concerns within ethical fashion: general consumer cognitions, attitudes and behaviours	11
CSR ads matter to luxury fashion brands: a construal level approach to understand Gen Z consumers' eWOM on social media	11
How legitimate are the environmental sustainability claims of luxury conglomerates?	10
Sustainable developments and corporate social responsibility in Vietnamese fashion enterprises	10
Consumer interpretations of fashion sustainability terminology communicated through labelling	10
Examining the influence of user-generated content on the fashion consumer online experience	10
Examining the influences of perceived exclusivity and perceived rarity on consumers' perception of luxury	9
Investigating webrooming behavior: a case of Indian luxury consumers	9
Past, present and future of luxury brands: a review and bibliometric analysis	9
Digital platforms in fashion rental: a business model analysis	9
E-commerce in the internet-enabled foreign expansion of Polish fashion brands owned by SMEs	9
Luxury fashion start-up brands' digital strategies with female Gen Y in the Middle East	8
Predicting Indian consumers' purchase intention from Western apparel brands	8
Can a connection with the indigenous cultural values encourage sustainable apparel consumption?	8
The interaction of clothing design factors: how to attract consumers' visual attention and enhance emotional experience	8
Personalization and customization in fashion: searching for a definition	8
Fashion forecasting: an overview from material culture to industry	8
Are low- and middle-income countries profiting from fast fashion?	8
Why suppliers struggle to deliver defect-free products to buyers: a buyer–supplier dyadic perspective	8
Influence of celebrities and online communities on Indian consumers' green clothing involvement and purchase behavior	7
Coping with the COVID-19 pandemic: evidence from the apparel industry in Bangladesh and China	7
The effects of perceived value, environmental concern and attitude on recycled fashion consumption	7
Analyzing the impact of Covid-19 on sustainable fashion consumption with a model based on consumer value perceptions	7
A novel neutrosophical approach in stakeholder analysis for sustainable fashion supply chains	7
As cheap as humanly possible: why consumers care less about worker welfare	7
Predictors of consumers' behaviour to recycle end-of-life garments in Australia	7
Repositioning luxury fashion brands as intentional agents: the roles of consumer envy and admiration	7
Why do consumers purchase green clothing? Investigating symbolic meanings beyond social status and the role of consumer mindset	7
When fashion meets crowdfunding: exploring sustainable and innovative features of online campaigns	6
Social media fashion influencer eWOM communications: understanding the trajectory of sustainable fashion conversations on YouTube fashion haul videos	6
How augmented reality can improve e-commerce website quality through interactivity and vividness: the moderating role of need for touch	6
Can I touch the clothes on the screen? The mental simulation for touch in online fashion shopping	6
The role of access-based apparel in processes of consumer identity construction	6
A study of consumers’ pre-purchase evaluation of apparel products in Ethiopia	6
Body shapes and apparel fit for overweight and obese women in the US: the implications of current sizing system	6
Futurizing luxury: an activity-centric model of phygital luxury experiences	6
Circular textiles innovation during COVID-19: not the silver lining some had hoped for	6
Marketing and operational strategies during the COVID-19 pandemic: a case study of a Hong Kong footwear enterprise	5
Fashion bloggers' discourse on brands under corporate crisis: a netnographic research in Portugal	5
Influencing millennials to embrace sustainable fashion in an emerging market: a modified brand avoidance model perspective	5
Sports bra use, preferences and fit issues among exercising females in the US, the UK and China	5
Evaluating retail efficiency using DEA and AHP: a case in the Turkish apparel retail industry	5
CSR drivers of fashion SMEs and performance: the role of internationalization	5
Increasing digital dissemination and online apparel shopping behaviour of Generation Y	4
The influence of voluntary simplicity and environmental activism on sustainable fashion purchase intention	4
Promoting the right attitude: exploring the ethical fashion attitudes of fashion aficionados and materialists	4
Consumer perception vs sensory assessment of the quality of clothes of selected brands available on the Polish market	4
Antecedents to the conspicuous consumption of luxury fashion brands by middle-income black South Africans	4
Fast fashion: business models and strategies for adapting to the COVID-19 crisis	4

Why do consumers leave fast fashion stores? Role of shoppers' confusion	4
Understanding the impact of fashion app emotional attachment on consumer responses: the role of e-servicescape, customer experience and perceived value of online shopping	4
Omnichannel as a driver of digitalization: evidence from the emerging market in the fashion industry	4
Investigating consumers' brand desirability of “upcycled” luxury: the many faces of designer facemasks	4
Antecedents and consequences of experiential value in fashion retailing: a study on Indian consumers	3
The future of maternity wear: Generation Z's expectations of dressing for pregnancy	3
Small-series supply network configuration priorities and challenges in the EU textile and apparel industry	3
Impacts of brand familiarity and brand responses on perceived brand credibility, similarity, and blog recommendation intention: a study of corporate blogs	3
Examining consumers' perceptions of a 3D printing integrated apparel: a functional, expressive and aesthetic (FEA) perspective	3
Exploring young consumer's adoption of secondhand luxury: insights from a qualitative study	3
The effects of consumers' cultural sensitivity, ethnocentrism and demographical characteristics on attitude toward luxury fashion brands in Trinidad and Tobago	3
The effects of Instagram social capital, brand identification and brand trust on purchase intention for small fashion brands: the generational differences	3
Investigating the impact of body shape on garment fit	3
Executive decision-making in fashion retail: a phenomenological exploration of resources and strategies	3
An empirical study on supply chain agility and disruption mitigation performance of U.S. fashion retailers: knowledge management capability perspective	3
To be or not to be sustainable in an emerging market? Conjoint analysis of customers' behavior in purchasing denim jeans	3
Consumer-based brand equity of South African luxury fashion brands	3
Handmade clothing consumption as a means of self-expression	3
The impact of communication on consumer knowledge of environmentally sustainable apparel	3
Consumer coping with Covid-19: an exploratory study of clothing consumption shifts and the effect of consumer resilience	2
Hedonism and luxury fashion consumption among Black African women in the UK: an empirical study	2
Measurement invariance of the modified brand luxury index scale across gender, age and countries	2
What are the factors that influence the adaptive market? An empirical study with wheelchair users in Hong Kong	2
Examining the moderating role of principle-based entity of luxury brands and its effects on perceived CSR motives, consumer situational scepticism and brand resonance	2
“I am going to educate the industry”: how an advocate became a key competitive resource for the adaptive apparel market	2
To buy or to back? Backers' motivations for fashion crowdfunding projects	2
Exploring the relationship between uniform and perceived employee happiness and productivity	2
Understanding apparel brand evolution patterns in Bangladesh: an industry life cycle perspective	2
Predicting cause-related marketing patronage intentions based on Schwartz's theory of human values: a large-scale sample study anchored on female fashion leadership	2
Chinese textile and apparel manufacturers' moral duty positions, goals and structures toward sustainability	2
E-store brand personality congruence for multichannel apparel retail brands	2
Country-of-origin effects on consumer cognitive structures and preference for foreign brands among elites	2
Measuring user experiences with e-sourcing platforms: the development of the e-sourcing experience index	2
Body characteristics, garment fit satisfaction and fit preferences of Ethiopian young adult female consumers	2
Effects of consumer animosity on boycotts: the role of cognitive-affective evaluations and xenocentrism	2
Investigating the role of regulatory focus in apparel attribute prioritization	2
Editorial	2
Fashion entrepreneurial self-efficacy: development and validation of a domain-specific scale	2
The effect of perceived scarcity on impulse-buying tendencies in a fast fashion context: A mediating and multigroup analysis	2
Advancing US small business apparel production: a state-level mixed-method exploration	2