OOIR: Observatory of International Research

Papers

(The median citation count of Journal of Fashion Marketing and Management is 2. The table below lists those papers that are above that threshold based on CrossRef citation counts [max. 250 papers]. The publications cover those that have been published in the past four years, i.e., from 2022-06-01 to 2026-06-01.)

Article	Citations
Circular textiles innovation during COVID-19: not the silver lining some had hoped for	62
Retail therapy? The role of positive body image in women’s clothing experiences and preferences for in-store shopping environments	32
Human or AI? The role of social approval source and perceived privacy protection in augmented reality shopping	30
The influence of dispositional traits on Generation Z's intention to purchase sustainable clothing	29
Social media engagement and luxury fashion purchase intention in Hong Kong: the role of motivation regulation and consumers’ materialistic values	24
The role of flow experience in virtual influencer marketing: insights into aesthetic, entertainment and parasocial influences on purchase intention	24
Empowering creativity of fashion retail employees in retail automation: the impact of coaching leadership and the perceived ease of use	23
The role of Eco-shame in shaping Behavioural Purchase Intentions toward sustainable fashion consumption	21
How would you like to pay? Consumers’ reaction to crypto-based vs . traditional e-payment methods for luxury vs. mass-market fashion products in e-commer	21
Duty to all: exploring the role of moral duty in the development of adaptive apparel design innovations	17
Exploring sustainable fashion intentions through reverse socialization: an extension of the theory of planned behavior	17
An integrative model for online community citizenship behavior of luxury fashion brands on Instagram	15
Trend tracking tools for the fashion industry: the impact of social media	15
Driving impulsive purchases and building loyalty: the power of experiential marketing in fast fashion apps	13
Revolutionizing fashion manufacturing: the role of micro-factories in Korea	13
“I am a brand!”: an analysis of image management, perceived sacrifice and authenticity among fashion influencers	13
Move the mind of fashion consumers with low environment saliency: use well- and healed-baby appeals and increase anticipated positive emotions	13
Risks associated by consumers with clothing rental: barriers to being adopted	13
Omnichannel as a driver of digitalization: evidence from the emerging market in the fashion industry	13
Handmade clothing consumption as a means of self-expression	13
Exploring online consumer reviews of customized apparel products	12
Developing a scale to measure problems in finding a good fit	12
Slow fashion purchase intention drivers: an Indonesian study	12
Exploring consumer webrooming behaviour in the emerging fashion market: an integrated approach and forthcoming research	12
Influencing millennials to embrace sustainable fashion in an emerging market: a modified brand avoidance model perspective	11

Editorial: fashion supply chain management during and after the COVID-19 global pandemic	11
Fashion attentiveness and influencer engagement: exploring social media appropriation in South Korea	11
Does typicality matter in zero-waste apparel design? Exploring consumers' aesthetic preferences and purchase intentions	11
Value-based nudging of ethnic garments: a conjoint study to differentiate the value perception of ethnic products across Indian Markets	11
Inclusive fashion design and marketing for people with diverse abilities: attitudes and purchase intentions of consumers with and without difficulty using clothing	11
Retraction notice: Exploring consumer webrooming behaviour in the emerging fashion market: an integrated approach and forthcoming research	10
Engaging the next-generation female fashion consumers in DIY refashioning strategies by addressing the consumption values	10
Motivational antecedents for inconspicuous luxury consumption: a goal framing theory approach	10
Factors affecting social media usage by market mavens for fashion-related information provision	9
An empirical study on supply chain agility and disruption mitigation performance of U.S. fashion retailers: knowledge management capability perspective	9
Conspicuous consumption as a mediator between body esteem and athleisure purchases among millennials	9
You can't shop with us: how US-based, value- and mid-market online clothing retailers position their plus-size female clothing sections	9
Adoption of circular economy practices for waste management: key learnings from Sri Lankan garment manufacturing industry	8
Consumer resistance to sustainable fashion: evidence from the USA and India	8
Does spirituality influence purchase intention of consumers toward fashion products?	8
The influence of virtual influencers’ credibility and self-congruity on fashion brand perception and purchase intention	8
Investigating the conceptual link between appearance-related self-discrepancies and retail therapy shopping behavior through motivational routes	8
Can you try that on for me? How interactive live-streaming try-ons drive customer purchase in online fashion	8
Secondary sneaker market: Investigating the motives, activities, resources and capabilities of the triadic framework	8
Hand me downs and sustainable choices: a circular economy necessity	8
Prioritising sustainable garment choice among high-volume fashion consumers	7
Can water conscientiousness influence consumers' purchase intentions and behaviours towards sustainable apparel?	7
What drives Chinese Generation Z’s purchase intentions for new Chinese style apparel? A study from a stimulus-organism-response perspective	7
Do diverse frontline employees make a difference in customers' self-concept and store attitude? The role of diversity in body size and ethnicity	7
Investigating the gap between attitudinal and behavioral green: an empirical study about intention to adopt 3D-printed clothing	7
Generative artificial intelligence-powered approach to multiple criteria selection of advertising 4.0 services suppliers: case of sustainable fashion industry	7
Out of sight, out of focus: mitigating country-of-origin effects on fashion consumers’ donation behaviour	7
From stigma to trend: the destigmatization of children’s thrift stores in the light of social practice theory	6
Factors influencing older adults' intention to use virtual fitting room technology during the COVID-19 pandemic	6
Consumer perspectives on cultural appropriation in fashion: the headdress ban at the Osheaga Music and Arts Festival	6
The role of fashion influencers in shaping consumer attitudes and purchase intentions	6
From rule to intelligence: a review of algorithmic heuristics in fashion retailing	6
E-commerce, physical stores and new technologies in the evolution of fashion retail business models	6
How can CSR in demarketing trigger brand advocacy and mindful consumption? Mediating roles of perceived corporate hypocrisy and brand credibility	6
Predicting cause-related marketing patronage intentions based on Schwartz's theory of human values: a large-scale sample study anchored on female fashion leadership	6
Impact of fashion influencers on consumers' purchase intentions: theory of planned behaviour and mediation of attitude	5
Aligning perspectives: retailers and Generation Z consumers in the second-hand fashion market	5
Modelling the mass adoption potentials of fashion-augmented reality among the young consumers: evidence from an emerging economy	5
Who still shops at omnichannel fashion department stores? An analysis of generational cohorts and intent to purchase	5
Consumers' interaction with online fashion retailers' body measurement guidance	5
Consumer coping with Covid-19: an exploratory study of clothing consumption shifts and the effect of consumer resilience	5
Increasing digital dissemination and online apparel shopping behaviour of Generation Y	5
What drives customers to use virtual fitting rooms? The moderating effect of fashion consciousness	5
Unlocking baby boomers’ shopping well-being: fashion orientation, involvement and experiential value	5
Pre-owned fashion as sustainable consumerism? Opportunities and challenges in the Vietnam market	5
“I am wearing what my avatar is wearing”: the effect of avatar realism on mental simulation in the metaverse	5
Classification and regression tree approach for the prediction of the seasonal apparel market: focused on weather factors	5
A novel neutrosophical approach in stakeholder analysis for sustainable fashion supply chains	4
Luxury brands on social media: the influence of self-monitoring on user-generated content and positive electronic word of mouth	4
Café or art exhibition? Which experience is more effective in luxury fashion flagships?	4

How to discover consumer attention to design topics of fast fashion: a topic modeling approach	4
Understanding social, local and mobile (SoLoMo) commerce in fashion retailing using SOR framework	4
From online to offline: how web-based brand stimuli shape the physical store experience in omnichannel fashion retail	4
Managing the unpredictable: strategies for effective fashion product development	4
Consumer-based brand equity of South African luxury fashion brands	4
Communicating Australian cotton’s sustainable value in the cotton value chain	4
Decoding sustainable disposition: how consumer values shape fast fashion disposal intentions	4
Country-of-origin effects on consumer cognitive structures and preference for foreign brands among elites	4
Personalization and customization in fashion: searching for a definition	4
The role of regulatory focus in consumers' adoption of virtual fitting rooms (VFRs)	4
Motivational dimensions of slow fashion to promote environmentally and socially sustainable consumption in the fashion industry	3
Localised multiple channel distribution strategies of luxury fashion retailers – evidence from China	3
The effects of perceived value, environmental concern and attitude on recycled fashion consumption	3
Consumer coping during the COVID-19 pandemic: a perspective of fashion shopping	3
Responding with care: ethical measures in the fashion industry during the COVID-19 pandemic in Spain	3
Green as the new status symbol: Examining green signaling effects among Gen Z and Millennial consumers	3
The role of emotional intelligence and perceived value: predicting consumer online purchase and rental of second-hand clothing	3
Secondhand savvy: examining the influence of prior experience on motivators and barriers in parents' choice of children's secondhand products	3
All bark and no bite: drivers of virtual clothes purchase in the metaverse	3
CSR drivers of fashion SMEs and performance: the role of internationalization	3
Leader's role in the development of collective competencies of fashion work teams	3
Exploring minimalist fashion drivers for Gen Z: mixed-method insights	3
Social media fashion influencer eWOM communications: understanding the trajectory of sustainable fashion conversations on YouTube fashion haul videos	3
Enabling re-commerce business models in secondhand fashion retail: logistics challenges and resource demands	3
Social media insights for non-luxury fashion SMEs in emerging markets: evidence from young consumers	3
Perceived financial constraints and consumers' responses to (non) minimalist fashion brand appeals	2
Consumer emotional experience research on online clothing tactile attributes: evidence from physiological polygraph	2
Analysing the barriers to green apparel manufacturing implementation	2
Explore the meanings beyond motives behind second-hand clothing consumption practice: from the theory of practice perspective	2
AI-powered digital assistants in luxury shopping: examining customer experience factors and multisensory cues in China	2
Analyzing the impact of Covid-19 on sustainable fashion consumption with a model based on consumer value perceptions	2
Navigating impressions: the impact of luxury social media posts	2
Effects of brand knowledge on green trust and green brand equity: multigroup comparisons based on perceived brand greenness and age	2
Navigating identity formation via clothing during emerging adulthood	2
From prominence to preference: social and emotional value perception as mediator between the brand prominence and purchase intentions in the luxury market	2
Why do and why don't consumers use fashion rental services? A consumption value perspective	2
How does body appreciation affect maladaptive consumption through fashion clothing involvement? A multi-group analysis of gender	2
Assessing the impact of source credibility on fast fashion brand loyalty	2
Distinguishing fashion consciousness from fashion involvement: review and survey	2
Schema congruity in sustainable fashion influencers’ promotion of secondhand fashion	2
Factors influencing the online apparel recycling behavior in China: a multiple stage analysis using PLS-SEM and fsQCA	2
Promoting the right attitude: exploring the ethical fashion attitudes of fashion aficionados and materialists	2
Data mining of the declining US fashion industry: macroenvironmental shifts in the new economic reality	2
Walking the talk? An ethical examination of the institutional logics of slow fashion firms	2
Can multinational enterprises engage in the business of “New Chinese-Style” apparel? An analysis of the influencing factors of consumer satisfaction based on texts from Sina Weibo	2
Determinants of online apparel mass customization: a decade in review	2
Brand attachment toward functional, symbolic and hedonic brands	2
Understanding the relationship between the material self, belief in brand essence and luxury fashion rental	2
From data to decisions: the role of digital marketing analytics in fashion e-commerce performance	2
Sustainable apparel consumption among the youth: moderating effects of anticipated guilt and green trust	2
Clothing disposal in Ethiopia: methods and motives	2
How can the metaverse enhance shopping well-being? The role of hedonic shopping motivations and customer engagement	2
Status or sustainability, can we have both, please? Decoding the factors shaping eco-friendly fashion buying	2
Navigating innovation in sports apparel: a qualitative study of product developer experiences	2
Predictors of consumers' behaviour to recycle end-of-life garments in Australia	2
Scaling circular business models: strategic paths of second-hand fashion retail	2
A sustainable model based on genetic algorithm for garment redesign process	2