OOIR: Observatory of International Research

Papers

(The median citation count of Journal of Fashion Marketing and Management is 2. The table below lists those papers that are above that threshold based on CrossRef citation counts [max. 250 papers]. The publications cover those that have been published in the past four years, i.e., from 2021-05-01 to 2025-05-01.)

Article	Citations
Circular textiles innovation during COVID-19: not the silver lining some had hoped for	46
The influence of dispositional traits on Generation Z's intention to purchase sustainable clothing	39
Retail therapy? The role of positive body image in women’s clothing experiences and preferences for in-store shopping environments	33
The role of Eco-shame in shaping Behavioural Purchase Intentions toward sustainable fashion consumption	31
Social media engagement and luxury fashion purchase intention in Hong Kong: the role of motivation regulation and consumers’ materialistic values	29
Risks associated by consumers with clothing rental: barriers to being adopted	26
Omnichannel as a driver of digitalization: evidence from the emerging market in the fashion industry	23
Trend tracking tools for the fashion industry: the impact of social media	22
Fashion designers' attitude-behaviour inconsistencies towards a sustainable business model: a neutralisation theory perspective	21
Editorial	21
An integrative model for online community citizenship behavior of luxury fashion brands on Instagram	20
Fashion bloggers' discourse on brands under corporate crisis: a netnographic research in Portugal	19
Duty to all: exploring the role of moral duty in the development of adaptive apparel design innovations	19
Who are social media influencers for luxury fashion consumption of the Chinese Gen Z? Categorisation and empirical examination	16
Handmade clothing consumption as a means of self-expression	15
Exploring online consumer reviews of customized apparel products	15
The influence of fashion blogger credibility, engagement and homophily on intentions to buy and e-WOM. Results of a binational study	15
Traceability and transparency for sustainable fashion-apparel supply chains	15
Move the mind of fashion consumers with low environment saliency: use well- and healed-baby appeals and increase anticipated positive emotions	14
Evaluating retail efficiency using DEA and AHP: a case in the Turkish apparel retail industry	14
Influencing millennials to embrace sustainable fashion in an emerging market: a modified brand avoidance model perspective	13
Slow fashion purchase intention drivers: an Indonesian study	13
Exploring consumer webrooming behaviour in the emerging fashion market: an integrated approach and forthcoming research	13
Value-based nudging of ethnic garments: a conjoint study to differentiate the value perception of ethnic products across Indian Markets	13
Developing a scale to measure problems in finding a good fit	13

The interaction of clothing design factors: how to attract consumers' visual attention and enhance emotional experience	13
Does typicality matter in zero-waste apparel design? Exploring consumers' aesthetic preferences and purchase intentions	12
You can't shop with us: how US-based, value- and mid-market online clothing retailers position their plus-size female clothing sections	12
Retraction notice: Exploring consumer webrooming behaviour in the emerging fashion market: an integrated approach and forthcoming research	12
Editorial: fashion supply chain management during and after the COVID-19 global pandemic	12
Engaging the next-generation female fashion consumers in DIY refashioning strategies by addressing the consumption values	12
Why are style subscriptions popular with Gen-Y men? An implicit theory perspective	12
Factors affecting social media usage by market mavens for fashion-related information provision	12
Investigating the conceptual link between appearance-related self-discrepancies and retail therapy shopping behavior through motivational routes	11
An empirical study on supply chain agility and disruption mitigation performance of U.S. fashion retailers: knowledge management capability perspective	11
Consumer resistance to sustainable fashion: evidence from the USA and India	11
Secondary sneaker market: Investigating the motives, activities, resources and capabilities of the triadic framework	10
Fashion entrepreneurial self-efficacy: development and validation of a domain-specific scale	10
Can water conscientiousness influence consumers' purchase intentions and behaviours towards sustainable apparel?	10
Out of sight, out of focus: mitigating country-of-origin effects on fashion consumers’ donation behaviour	10
Do diverse frontline employees make a difference in customers' self-concept and store attitude? The role of diversity in body size and ethnicity	9
Impacts of brand familiarity and brand responses on perceived brand credibility, similarity, and blog recommendation intention: a study of corporate blogs	9
How can CSR in demarketing trigger brand advocacy and mindful consumption? Mediating roles of perceived corporate hypocrisy and brand credibility	8
Prioritising sustainable garment choice among high-volume fashion consumers	8
From stigma to trend: the destigmatization of children’s thrift stores in the light of social practice theory	8
Consumer perspectives on cultural appropriation in fashion: the headdress ban at the Osheaga Music and Arts Festival	8
What drives Chinese Generation Z’s purchase intentions for new Chinese style apparel? A study from a stimulus-organism-response perspective	8
Factors influencing older adults' intention to use virtual fitting room technology during the COVID-19 pandemic	8
Organisational form and performance in fashion retailing	7
The influence of voluntary simplicity and environmental activism on sustainable fashion purchase intention	7
Designing for circularity: sustainable pathways for Australian fashion small to medium enterprises	7
Body shapes and apparel fit for overweight and obese women in the US: the implications of current sizing system	7
Predicting cause-related marketing patronage intentions based on Schwartz's theory of human values: a large-scale sample study anchored on female fashion leadership	7
Classification and regression tree approach for the prediction of the seasonal apparel market: focused on weather factors	7
Futurizing luxury: an activity-centric model of phygital luxury experiences	7
Consumer coping with Covid-19: an exploratory study of clothing consumption shifts and the effect of consumer resilience	6
“I am wearing what my avatar is wearing”: the effect of avatar realism on mental simulation in the metaverse	6
Increasing digital dissemination and online apparel shopping behaviour of Generation Y	6
One size fits all? Segmenting consumers to predict sustainable fashion behavior	6
What drives customers to use virtual fitting rooms? The moderating effect of fashion consciousness	6
Modelling the mass adoption potentials of fashion-augmented reality among the young consumers: evidence from an emerging economy	6
Marketing and operational strategies during the COVID-19 pandemic: a case study of a Hong Kong footwear enterprise	6
Who still shops at omnichannel fashion department stores? An analysis of generational cohorts and intent to purchase	6
Impact of fashion influencers on consumers' purchase intentions: theory of planned behaviour and mediation of attitude	6
Consumers' interaction with online fashion retailers' body measurement guidance	6
Can a connection with the indigenous cultural values encourage sustainable apparel consumption?	5
Social and environmental concerns within ethical fashion: general consumer cognitions, attitudes and behaviours	5
How mobile augmented reality digitally transforms the retail sector: examining trust in augmented reality apps and online/offline store patronage intention	5
Sustainable practices and financial performance in fashion firms	5
Examining the influences of perceived exclusivity and perceived rarity on consumers' perception of luxury	5
Pre-owned fashion as sustainable consumerism? Opportunities and challenges in the Vietnam market	5
Understanding social, local and mobile (SoLoMo) commerce in fashion retailing using SOR framework	4
Country-of-origin effects on consumer cognitive structures and preference for foreign brands among elites	4
Café or art exhibition? Which experience is more effective in luxury fashion flagships?	4
How to discover consumer attention to design topics of fast fashion: a topic modeling approach	4

The effects of perceived value, environmental concern and attitude on recycled fashion consumption	4
Apparel shopping styles of Ghanaian female young adults	4
A novel neutrosophical approach in stakeholder analysis for sustainable fashion supply chains	4
Personalization and customization in fashion: searching for a definition	4
A triple-trickle theory for sustainable fashion adoption: the rise of a luxury trend	4
The role of regulatory focus in consumers' adoption of virtual fitting rooms (VFRs)	4
Leader's role in the development of collective competencies of fashion work teams	4
Antecedents and consequences of experiential value in fashion retailing: a study on Indian consumers	4
Examining consumers' perceptions of a 3D printing integrated apparel: a functional, expressive and aesthetic (FEA) perspective	4
Consumer-based brand equity of South African luxury fashion brands	4
Are low- and middle-income countries profiting from fast fashion?	4
Small-series supply network configuration priorities and challenges in the EU textile and apparel industry	4
A study of consumers’ pre-purchase evaluation of apparel products in Ethiopia	3
Exploring minimalist fashion drivers for Gen Z: mixed-method insights	3
Social media fashion influencer eWOM communications: understanding the trajectory of sustainable fashion conversations on YouTube fashion haul videos	3
Fashion forecasting: an overview from material culture to industry	3
Consumer's transition to online clothing buying during the COVID-19 pandemic: exploration through protection motivation theory and consumer well-being	3
Social media insights for non-luxury fashion SMEs in emerging markets: evidence from young consumers	3
Navigating identity formation via clothing during emerging adulthood	3
Consumer coping during the COVID-19 pandemic: a perspective of fashion shopping	3
Green as the new status symbol: Examining green signaling effects among Gen Z and Millennial consumers	3
Localised multiple channel distribution strategies of luxury fashion retailers – evidence from China	3
Motivational dimensions of slow fashion to promote environmentally and socially sustainable consumption in the fashion industry	3
The role of emotional intelligence and perceived value: predicting consumer online purchase and rental of second-hand clothing	3
Predictors of consumers' behaviour to recycle end-of-life garments in Australia	3
Secondhand savvy: examining the influence of prior experience on motivators and barriers in parents' choice of children's secondhand products	3
Exploring the relationship between uniform and perceived employee happiness and productivity	3
Examining the drivers of deviant service adaption in fashion retailing: the role of tenure	3
Responding with care: ethical measures in the fashion industry during the COVID-19 pandemic in Spain	3
CSR drivers of fashion SMEs and performance: the role of internationalization	3
Sustainable developments and corporate social responsibility in Vietnamese fashion enterprises	2
A sustainable model based on genetic algorithm for garment redesign process	2
Distinguishing fashion consciousness from fashion involvement: review and survey	2
The future of maternity wear: Generation Z's expectations of dressing for pregnancy	2
Clothing disposal in Ethiopia: methods and motives	2
The role of access-based apparel in processes of consumer identity construction	2
CSR ads matter to luxury fashion brands: a construal level approach to understand Gen Z consumers' eWOM on social media	2
Status or sustainability, can we have both, please? Decoding the factors shaping eco-friendly fashion buying	2
Scaling circular business models: strategic paths of second-hand fashion retail	2
Webrooming or showrooming, that is the question: explaining omnichannel behavioural intention through the technology acceptance model and exploratory behaviour	2
Whole body shapes and fit problems among overweight and obese men in the United States	2
Consumer emotional experience research on online clothing tactile attributes: evidence from physiological polygraph	2
Determinants of online apparel mass customization: a decade in review	2
Analyzing the impact of Covid-19 on sustainable fashion consumption with a model based on consumer value perceptions	2
Navigating impressions: the impact of luxury social media posts	2
From prominence to preference: social and emotional value perception as mediator between the brand prominence and purchase intentions in the luxury market	2
Influence of celebrities and online communities on Indian consumers' green clothing involvement and purchase behavior	2
To be or not to be sustainable in an emerging market? Conjoint analysis of customers' behavior in purchasing denim jeans	2
Effects of brand knowledge on green trust and green brand equity: multigroup comparisons based on perceived brand greenness and age	2
Why do and why don't consumers use fashion rental services? A consumption value perspective	2
How can the metaverse enhance shopping well-being? The role of hedonic shopping motivations and customer engagement	2
Promoting the right attitude: exploring the ethical fashion attitudes of fashion aficionados and materialists	2