OOIR: Observatory of International Research

Papers

(The median citation count of Journal of Fashion Marketing and Management is 2. The table below lists those papers that are above that threshold based on CrossRef citation counts [max. 250 papers]. The publications cover those that have been published in the past four years, i.e., from 2022-05-01 to 2026-05-01.)

Article	Citations
Human or AI? The role of social approval source and perceived privacy protection in augmented reality shopping	60
The influence of dispositional traits on Generation Z's intention to purchase sustainable clothing	31
Circular textiles innovation during COVID-19: not the silver lining some had hoped for	29
The role of Eco-shame in shaping Behavioural Purchase Intentions toward sustainable fashion consumption	27
Retail therapy? The role of positive body image in women’s clothing experiences and preferences for in-store shopping environments	27
Social media engagement and luxury fashion purchase intention in Hong Kong: the role of motivation regulation and consumers’ materialistic values	24
How would you like to pay? Consumers’ reaction to crypto-based vs . traditional e-payment methods for luxury vs. mass-market fashion products in e-commer	24
Empowering creativity of fashion retail employees in retail automation: the impact of coaching leadership and the perceived ease of use	23
Duty to all: exploring the role of moral duty in the development of adaptive apparel design innovations	20
The role of flow experience in virtual influencer marketing: insights into aesthetic, entertainment and parasocial influences on purchase intention	20
An integrative model for online community citizenship behavior of luxury fashion brands on Instagram	19
Trend tracking tools for the fashion industry: the impact of social media	17
Omnichannel as a driver of digitalization: evidence from the emerging market in the fashion industry	16
Risks associated by consumers with clothing rental: barriers to being adopted	16
Exploring sustainable fashion intentions through reverse socialization: an extension of the theory of planned behavior	15
Exploring online consumer reviews of customized apparel products	14
Move the mind of fashion consumers with low environment saliency: use well- and healed-baby appeals and increase anticipated positive emotions	14
Driving impulsive purchases and building loyalty: the power of experiential marketing in fast fashion apps	14
Revolutionizing fashion manufacturing: the role of micro-factories in Korea	13
Handmade clothing consumption as a means of self-expression	13
Slow fashion purchase intention drivers: an Indonesian study	13
Exploring consumer webrooming behaviour in the emerging fashion market: an integrated approach and forthcoming research	13
“I am a brand!”: an analysis of image management, perceived sacrifice and authenticity among fashion influencers	13
Does typicality matter in zero-waste apparel design? Exploring consumers' aesthetic preferences and purchase intentions	12
Developing a scale to measure problems in finding a good fit	12

Value-based nudging of ethnic garments: a conjoint study to differentiate the value perception of ethnic products across Indian Markets	12
Fashion attentiveness and influencer engagement: exploring social media appropriation in South Korea	12
Influencing millennials to embrace sustainable fashion in an emerging market: a modified brand avoidance model perspective	12
You can't shop with us: how US-based, value- and mid-market online clothing retailers position their plus-size female clothing sections	11
Editorial: fashion supply chain management during and after the COVID-19 global pandemic	11
Inclusive fashion design and marketing for people with diverse abilities: attitudes and purchase intentions of consumers with and without difficulty using clothing	11
Adoption of circular economy practices for waste management: key learnings from Sri Lankan garment manufacturing industry	10
Conspicuous consumption as a mediator between body esteem and athleisure purchases among millennials	10
An empirical study on supply chain agility and disruption mitigation performance of U.S. fashion retailers: knowledge management capability perspective	10
Retraction notice: Exploring consumer webrooming behaviour in the emerging fashion market: an integrated approach and forthcoming research	10
Factors affecting social media usage by market mavens for fashion-related information provision	10
Motivational antecedents for inconspicuous luxury consumption: a goal framing theory approach	10
The influence of virtual influencers’ credibility and self-congruity on fashion brand perception and purchase intention	9
Does spirituality influence purchase intention of consumers toward fashion products?	9
Engaging the next-generation female fashion consumers in DIY refashioning strategies by addressing the consumption values	9
Secondary sneaker market: Investigating the motives, activities, resources and capabilities of the triadic framework	9
Consumer resistance to sustainable fashion: evidence from the USA and India	9
Do diverse frontline employees make a difference in customers' self-concept and store attitude? The role of diversity in body size and ethnicity	8
Out of sight, out of focus: mitigating country-of-origin effects on fashion consumers’ donation behaviour	8
Investigating the conceptual link between appearance-related self-discrepancies and retail therapy shopping behavior through motivational routes	8
Hand me downs and sustainable choices: a circular economy necessity	8
Can water conscientiousness influence consumers' purchase intentions and behaviours towards sustainable apparel?	8
Can you try that on for me? How interactive live-streaming try-ons drive customer purchase in online fashion	8
Investigating the gap between attitudinal and behavioral green: an empirical study about intention to adopt 3D-printed clothing	7
What drives Chinese Generation Z’s purchase intentions for new Chinese style apparel? A study from a stimulus-organism-response perspective	7
The role of fashion influencers in shaping consumer attitudes and purchase intentions	7
Generative artificial intelligence-powered approach to multiple criteria selection of advertising 4.0 services suppliers: case of sustainable fashion industry	7
Prioritising sustainable garment choice among high-volume fashion consumers	7
Factors influencing older adults' intention to use virtual fitting room technology during the COVID-19 pandemic	7
From stigma to trend: the destigmatization of children’s thrift stores in the light of social practice theory	6
Consumer perspectives on cultural appropriation in fashion: the headdress ban at the Osheaga Music and Arts Festival	6
E-commerce, physical stores and new technologies in the evolution of fashion retail business models	6
How can CSR in demarketing trigger brand advocacy and mindful consumption? Mediating roles of perceived corporate hypocrisy and brand credibility	6
The influence of voluntary simplicity and environmental activism on sustainable fashion purchase intention	6
Classification and regression tree approach for the prediction of the seasonal apparel market: focused on weather factors	6
Predicting cause-related marketing patronage intentions based on Schwartz's theory of human values: a large-scale sample study anchored on female fashion leadership	6
Futurizing luxury: an activity-centric model of phygital luxury experiences	6
From rule to intelligence: a review of algorithmic heuristics in fashion retailing	6
Designing for circularity: sustainable pathways for Australian fashion small to medium enterprises	5
Consumers' interaction with online fashion retailers' body measurement guidance	5
Aligning perspectives: retailers and Generation Z consumers in the second-hand fashion market	5
Marketing and operational strategies during the COVID-19 pandemic: a case study of a Hong Kong footwear enterprise	5
Impact of fashion influencers on consumers' purchase intentions: theory of planned behaviour and mediation of attitude	5
Unlocking baby boomers’ shopping well-being: fashion orientation, involvement and experiential value	5
Increasing digital dissemination and online apparel shopping behaviour of Generation Y	5
Consumer coping with Covid-19: an exploratory study of clothing consumption shifts and the effect of consumer resilience	5
What drives customers to use virtual fitting rooms? The moderating effect of fashion consciousness	5
Who still shops at omnichannel fashion department stores? An analysis of generational cohorts and intent to purchase	5
“I am wearing what my avatar is wearing”: the effect of avatar realism on mental simulation in the metaverse	5
Modelling the mass adoption potentials of fashion-augmented reality among the young consumers: evidence from an emerging economy	5

Pre-owned fashion as sustainable consumerism? Opportunities and challenges in the Vietnam market	5
Country-of-origin effects on consumer cognitive structures and preference for foreign brands among elites	4
Café or art exhibition? Which experience is more effective in luxury fashion flagships?	4
Understanding social, local and mobile (SoLoMo) commerce in fashion retailing using SOR framework	4
How to discover consumer attention to design topics of fast fashion: a topic modeling approach	4
Personalization and customization in fashion: searching for a definition	4
Decoding sustainable disposition: how consumer values shape fast fashion disposal intentions	4
Communicating Australian cotton’s sustainable value in the cotton value chain	4
Luxury brands on social media: the influence of self-monitoring on user-generated content and positive electronic word of mouth	4
Consumer-based brand equity of South African luxury fashion brands	4
From online to offline: how web-based brand stimuli shape the physical store experience in omnichannel fashion retail	4
Enabling re-commerce business models in secondhand fashion retail: logistics challenges and resource demands	4
Managing the unpredictable: strategies for effective fashion product development	4
The role of regulatory focus in consumers' adoption of virtual fitting rooms (VFRs)	4
A novel neutrosophical approach in stakeholder analysis for sustainable fashion supply chains	4
Leader's role in the development of collective competencies of fashion work teams	4
Green as the new status symbol: Examining green signaling effects among Gen Z and Millennial consumers	4
Secondhand savvy: examining the influence of prior experience on motivators and barriers in parents' choice of children's secondhand products	3
Exploring the relationship between uniform and perceived employee happiness and productivity	3
CSR drivers of fashion SMEs and performance: the role of internationalization	3
All bark and no bite: drivers of virtual clothes purchase in the metaverse	3
Small-series supply network configuration priorities and challenges in the EU textile and apparel industry	3
Social media fashion influencer eWOM communications: understanding the trajectory of sustainable fashion conversations on YouTube fashion haul videos	3
Responding with care: ethical measures in the fashion industry during the COVID-19 pandemic in Spain	3
Social media insights for non-luxury fashion SMEs in emerging markets: evidence from young consumers	3
Motivational dimensions of slow fashion to promote environmentally and socially sustainable consumption in the fashion industry	3
The effects of perceived value, environmental concern and attitude on recycled fashion consumption	3
Localised multiple channel distribution strategies of luxury fashion retailers – evidence from China	3
The role of emotional intelligence and perceived value: predicting consumer online purchase and rental of second-hand clothing	3
Assessing the impact of source credibility on fast fashion brand loyalty	2
Explore the meanings beyond motives behind second-hand clothing consumption practice: from the theory of practice perspective	2
AI-powered digital assistants in luxury shopping: examining customer experience factors and multisensory cues in China	2
Why do and why don't consumers use fashion rental services? A consumption value perspective	2
Analysing the barriers to green apparel manufacturing implementation	2
How can the metaverse enhance shopping well-being? The role of hedonic shopping motivations and customer engagement	2
Scaling circular business models: strategic paths of second-hand fashion retail	2
Consumer coping during the COVID-19 pandemic: a perspective of fashion shopping	2
Can multinational enterprises engage in the business of “New Chinese-Style” apparel? An analysis of the influencing factors of consumer satisfaction based on texts from Sina Weibo	2
Predictors of consumers' behaviour to recycle end-of-life garments in Australia	2
Status or sustainability, can we have both, please? Decoding the factors shaping eco-friendly fashion buying	2
Sustainable apparel consumption among the youth: moderating effects of anticipated guilt and green trust	2
Schema congruity in sustainable fashion influencers’ promotion of secondhand fashion	2
Navigating impressions: the impact of luxury social media posts	2
Distinguishing fashion consciousness from fashion involvement: review and survey	2
Data mining of the declining US fashion industry: macroenvironmental shifts in the new economic reality	2
A sustainable model based on genetic algorithm for garment redesign process	2
Navigating innovation in sports apparel: a qualitative study of product developer experiences	2
Exploring minimalist fashion drivers for Gen Z: mixed-method insights	2
From prominence to preference: social and emotional value perception as mediator between the brand prominence and purchase intentions in the luxury market	2
Understanding the relationship between the material self, belief in brand essence and luxury fashion rental	2
From data to decisions: the role of digital marketing analytics in fashion e-commerce performance	2
Consumer emotional experience research on online clothing tactile attributes: evidence from physiological polygraph	2
Clothing disposal in Ethiopia: methods and motives	2
Determinants of online apparel mass customization: a decade in review	2
Factors influencing the online apparel recycling behavior in China: a multiple stage analysis using PLS-SEM and fsQCA	2
Analyzing the impact of Covid-19 on sustainable fashion consumption with a model based on consumer value perceptions	2
Walking the talk? An ethical examination of the institutional logics of slow fashion firms	2
Navigating identity formation via clothing during emerging adulthood	2
Effects of brand knowledge on green trust and green brand equity: multigroup comparisons based on perceived brand greenness and age	2
Promoting the right attitude: exploring the ethical fashion attitudes of fashion aficionados and materialists	2