OOIR: Observatory of International Research

Papers

(The median citation count of Journal of Fashion Marketing and Management is 3. The table below lists those papers that are above that threshold based on CrossRef citation counts [max. 250 papers]. The publications cover those that have been published in the past four years, i.e., from 2022-08-01 to 2026-08-01.)

Article	Citations
Human or AI? The role of social approval source and perceived privacy protection in augmented reality shopping	65
Retail therapy? The role of positive body image in women’s clothing experiences and preferences for in-store shopping environments	33
The influence of dispositional traits on Generation Z's intention to purchase sustainable clothing	33
Circular textiles innovation during COVID-19: not the silver lining some had hoped for	29
Empowering creativity of fashion retail employees in retail automation: the impact of coaching leadership and the perceived ease of use	28
Social media engagement and luxury fashion purchase intention in Hong Kong: the role of motivation regulation and consumers’ materialistic values	28
The role of flow experience in virtual influencer marketing: insights into aesthetic, entertainment and parasocial influences on purchase intention	26
Circular consumption innovation via renting: an exploration of consumer leadership identity and luxury brand equity	23
How would you like to pay? Consumers’ reaction to crypto-based vs . traditional e-payment methods for luxury vs. mass-market fashion products in e-commer	22
The role of Eco-shame in shaping Behavioural Purchase Intentions toward sustainable fashion consumption	22
Duty to all: exploring the role of moral duty in the development of adaptive apparel design innovations	18
An integrative model for online community citizenship behavior of luxury fashion brands on Instagram	17
Exploring sustainable fashion intentions through reverse socialization: an extension of the theory of planned behavior	15
Risks associated by consumers with clothing rental: barriers to being adopted	15
Slow fashion purchase intention drivers: an Indonesian study	14
Omnichannel as a driver of digitalization: evidence from the emerging market in the fashion industry	14
Moral flexibility in response to corporate social irresponsibility: the interplay of consumer ethical ideology, culpability and benefits in fast fashion	14
Exploring online consumer reviews of customized apparel products	14
Trend tracking tools for the fashion industry: the impact of social media	14
“I am a brand!”: an analysis of image management, perceived sacrifice and authenticity among fashion influencers	13
Handmade clothing consumption as a means of self-expression	13
Move the mind of fashion consumers with low environment saliency: use well- and healed-baby appeals and increase anticipated positive emotions	13
Revolutionizing fashion manufacturing: the role of micro-factories in Korea	13
Driving impulsive purchases and building loyalty: the power of experiential marketing in fast fashion apps	12
Fashion attentiveness and influencer engagement: exploring social media appropriation in South Korea	12

Influencing millennials to embrace sustainable fashion in an emerging market: a modified brand avoidance model perspective	12
Does typicality matter in zero-waste apparel design? Exploring consumers' aesthetic preferences and purchase intentions	11
Value-based nudging of ethnic garments: a conjoint study to differentiate the value perception of ethnic products across Indian Markets	11
Exploring consumer webrooming behaviour in the emerging fashion market: an integrated approach and forthcoming research	11
Conspicuous consumption as a mediator between body esteem and athleisure purchases among millennials	10
Retraction notice: Exploring consumer webrooming behaviour in the emerging fashion market: an integrated approach and forthcoming research	10
An empirical study on supply chain agility and disruption mitigation performance of U.S. fashion retailers: knowledge management capability perspective	10
Inclusive fashion design and marketing for people with diverse abilities: attitudes and purchase intentions of consumers with and without difficulty using clothing	10
Engaging the next-generation female fashion consumers in DIY refashioning strategies by addressing the consumption values	10
Editorial: fashion supply chain management during and after the COVID-19 global pandemic	10
You can't shop with us: how US-based, value- and mid-market online clothing retailers position their plus-size female clothing sections	9
Adoption of circular economy practices for waste management: key learnings from Sri Lankan garment manufacturing industry	9
Motivational antecedents for inconspicuous luxury consumption: a goal framing theory approach	9
Consumer resistance to sustainable fashion: evidence from the USA and India	9
Factors affecting social media usage by market mavens for fashion-related information provision	9
Beyond information: what makes sustainable fashion content persuasive? A test of affective, cognitive, and value-based mechanisms	8
The influence of virtual influencers’ credibility and self-congruity on fashion brand perception and purchase intention	8
Does spirituality influence purchase intention of consumers toward fashion products?	8
Secondary sneaker market: Investigating the motives, activities, resources and capabilities of the triadic framework	8
Investigating the conceptual link between appearance-related self-discrepancies and retail therapy shopping behavior through motivational routes	8
Out of sight, out of focus: mitigating country-of-origin effects on fashion consumers’ donation behaviour	8
Hand me downs and sustainable choices: a circular economy necessity	8
The role of fashion influencers in shaping consumer attitudes and purchase intentions	7
What drives Chinese Generation Z’s purchase intentions for new Chinese style apparel? A study from a stimulus-organism-response perspective	7
How can CSR in demarketing trigger brand advocacy and mindful consumption? Mediating roles of perceived corporate hypocrisy and brand credibility	7
Can water conscientiousness influence consumers' purchase intentions and behaviours towards sustainable apparel?	7
Can you try that on for me? How interactive live-streaming try-ons drive customer purchase in online fashion	7
Generative artificial intelligence-powered approach to multiple criteria selection of advertising 4.0 services suppliers: case of sustainable fashion industry	6
How product culture and personal values shape sustainable luxury apparel consumption: a mindfulness perspective	6
Factors influencing older adults' intention to use virtual fitting room technology during the COVID-19 pandemic	6
Omnichannel fashion retail strategies: bridging E-commerce and physical stores for sustainable business growth outcome	6
Investigating the gap between attitudinal and behavioral green: an empirical study about intention to adopt 3D-printed clothing	6
Do diverse frontline employees make a difference in customers' self-concept and store attitude? The role of diversity in body size and ethnicity	6
From stigma to trend: the destigmatization of children’s thrift stores in the light of social practice theory	6
Prioritising sustainable garment choice among high-volume fashion consumers	6
From rule to intelligence: a review of algorithmic heuristics in fashion retailing	6
Predicting cause-related marketing patronage intentions based on Schwartz's theory of human values: a large-scale sample study anchored on female fashion leadership	5
What drives customers to use virtual fitting rooms? The moderating effect of fashion consciousness	5
Aligning perspectives: retailers and Generation Z consumers in the second-hand fashion market	5
“I am wearing what my avatar is wearing”: the effect of avatar realism on mental simulation in the metaverse	5
E-commerce, physical stores and new technologies in the evolution of fashion retail business models	5
Classification and regression tree approach for the prediction of the seasonal apparel market: focused on weather factors	5
Consumers' interaction with online fashion retailers' body measurement guidance	5
Increasing digital dissemination and online apparel shopping behaviour of Generation Y	5
Modelling the mass adoption potentials of fashion-augmented reality among the young consumers: evidence from an emerging economy	5
Impact of fashion influencers on consumers' purchase intentions: theory of planned behaviour and mediation of attitude	5
Who still shops at omnichannel fashion department stores? An analysis of generational cohorts and intent to purchase	5
Consumer coping with Covid-19: an exploratory study of clothing consumption shifts and the effect of consumer resilience	5
Pre-owned fashion as sustainable consumerism? Opportunities and challenges in the Vietnam market	5
Unlocking baby boomers’ shopping well-being: fashion orientation, involvement and experiential value	5

From online to offline: how web-based brand stimuli shape the physical store experience in omnichannel fashion retail	4
How to discover consumer attention to design topics of fast fashion: a topic modeling approach	4
Communicating Australian cotton’s sustainable value in the cotton value chain	4
The effects of perceived value, environmental concern and attitude on recycled fashion consumption	4
Exploring challenges in unlocking circular supply chains for fashion and textile: blockchain for strategic solutions	4
Motivational dimensions of slow fashion to promote environmentally and socially sustainable consumption in the fashion industry	4
Leader's role in the development of collective competencies of fashion work teams	4
Understanding social, local and mobile (SoLoMo) commerce in fashion retailing using SOR framework	4
Personalization and customization in fashion: searching for a definition	4
Consumer-based brand equity of South African luxury fashion brands	4
Country-of-origin effects on consumer cognitive structures and preference for foreign brands among elites	4
Social media fashion influencer eWOM communications: understanding the trajectory of sustainable fashion conversations on YouTube fashion haul videos	4
The role of regulatory focus in consumers' adoption of virtual fitting rooms (VFRs)	4
Decoding sustainable disposition: how consumer values shape fast fashion disposal intentions	4
Understanding consumer shifts to sustainable fashion consumption through the lens of push-pull-mooring theory	4
Luxury brands on social media: the influence of self-monitoring on user-generated content and positive electronic word of mouth	4
Café or art exhibition? Which experience is more effective in luxury fashion flagships?	4
Green as the new status symbol: Examining green signaling effects among Gen Z and Millennial consumers	4
Who governs sustainable fashion? Responsibility distribution and governance coherence in sustainable fashion literature: a systematic literature review	4
Secondhand savvy: examining the influence of prior experience on motivators and barriers in parents' choice of children's secondhand products	4
Enabling re-commerce business models in secondhand fashion retail: logistics challenges and resource demands	4
Managing the unpredictable: strategies for effective fashion product development	4
If not now, when? Critical reflections on the future of sustainability among fashion industry leaders	3
Effects of brand knowledge on green trust and green brand equity: multigroup comparisons based on perceived brand greenness and age	3
Factors influencing the online apparel recycling behavior in China: a multiple stage analysis using PLS-SEM and fsQCA	3
Exploring minimalist fashion drivers for Gen Z: mixed-method insights	3
Navigating identity formation via clothing during emerging adulthood	3
Localised multiple channel distribution strategies of luxury fashion retailers – evidence from China	3
From prominence to preference: social and emotional value perception as mediator between the brand prominence and purchase intentions in the luxury market	3
External resource dependence and business model configurations in fashion cross-border e-commerce: evidence from China	3
Navigating innovation in sports apparel: a qualitative study of product developer experiences	3
A sustainable model based on genetic algorithm for garment redesign process	3
The role of emotional intelligence and perceived value: predicting consumer online purchase and rental of second-hand clothing	3
Responding with care: ethical measures in the fashion industry during the COVID-19 pandemic in Spain	3
All bark and no bite: drivers of virtual clothes purchase in the metaverse	3
Consumer coping during the COVID-19 pandemic: a perspective of fashion shopping	3
Walking the talk? An ethical examination of the institutional logics of slow fashion firms	3
Can multinational enterprises engage in the business of “New Chinese-Style” apparel? An analysis of the influencing factors of consumer satisfaction based on texts from Sina Weibo	3
Data mining of the declining US fashion industry: macroenvironmental shifts in the new economic reality	3
Social media insights for non-luxury fashion SMEs in emerging markets: evidence from young consumers	3
CSR drivers of fashion SMEs and performance: the role of internationalization	3
Balancing acts: the role of employee emotional and professional competencies in personal fashion advice services	3
Predictors of consumers' behaviour to recycle end-of-life garments in Australia	3