OOIR: Observatory of International Research

Papers

(The median citation count of Journal of Fashion Marketing and Management is 3. The table below lists those papers that are above that threshold based on CrossRef citation counts [max. 250 papers]. The publications cover those that have been published in the past four years, i.e., from 2020-03-01 to 2024-03-01.)

Article	Citations
How fashion influencers contribute to consumers' purchase intention	97
Omnichannel fashion retailing: examining the customer decision-making journey	48
Mapping environmentally sustainable practices in textiles, apparel and fashion industries: a systematic literature review	48
Evaluating garments in augmented reality when shopping online	41
I trust what she's #endorsing on Instagram: moderating effects of parasocial interaction and social presence in fashion influencer marketing	41
Do ethical concerns and personal values influence the purchase intention of fast-fashion clothing?	38
A study of consumer choice between sustainable and non-sustainable apparel cues in Poland	32
Mindful consumption of second-hand clothing: the role of eWOM, attitude and consumer engagement	30
Emotional branding on fashion brand websites: harnessing the Pleasure-Arousal-Dominance (P-A-D) model	29
Engaging consumers with sustainable fashion on Instagram	26
Diffusing fashion information by social media fashion influencers: understanding antecedents and consequences	23
Drivers and outcomes of brand engagement in self-concept for luxury fashion brands	23
Personality traits and social media as drivers of word-of-mouth towards sustainable fashion	23
Consumer acceptance of self-service technologies in fashion retail stores	22
A triple-trickle theory for sustainable fashion adoption: the rise of a luxury trend	22
Exploring the spectrum of fashion rental	21
Who are social media influencers for luxury fashion consumption of the Chinese Gen Z? Categorisation and empirical examination	21
Consumers' adoption of AR-based virtual fitting rooms: from the perspective of theory of interactive media effects	21
The effect of brand personality congruence, brand attachment and brand love on loyalty among HENRY's in the luxury branding sector	20
#50+ fashion Instagram influencers: cognitive age and aesthetic digital labours	19
Managerial and Industry 4.0 solutions for fashion supply chains	19
Examining the moderating role of perceived risk and web atmospherics in online luxury purchase intention	19
Exploring Millennial's perceptions towards luxury fashion wearable technology	18
The symbolic meaning of luxury-lite fashion brands among younger Chinese consumers	17
Quality matters: reviewing the connections between perceived quality and clothing use time	15

Clustering consumers' shopping journeys: eye tracking fashion m-retail	15
Love is not blind: investigating a love-hate transition among luxury fashion brand consumers	13
Addressing the contamination issue in collaborative consumption of fashion: does ownership type of shared goods matter?	13
The influence of fashion blogger credibility, engagement and homophily on intentions to buy and e-WOM. Results of a binational study	13
Facebook and luxury fashion brands: self-congruent posts and purchase intentions	12
How mobile augmented reality digitally transforms the retail sector: examining trust in augmented reality apps and online/offline store patronage intention	12
Analysing trademark and social media in the fashion industry: tools that impact performance and internationalization for SMEs	12
Webrooming or showrooming, that is the question: explaining omnichannel behavioural intention through the technology acceptance model and exploratory behaviour	11
Social media analysis of consumer opinion on apparel supply chain transparency	11
Sustainable developments and corporate social responsibility in Vietnamese fashion enterprises	11
You are what you wear: examining the multidimensionality of religiosity and its influence on attitudes and intention to buy Muslim fashion clothing	10
Consumer's transition to online clothing buying during the COVID-19 pandemic: exploration through protection motivation theory and consumer well-being	10
Sustainable knowledge from consumer perspective addressing microfibre pollution	10
Who says what?: exploring the impacts of content type and blog type on brand credibility, brand similarity and eWOM intention	10
Sustainable practices and financial performance in fashion firms	10
Sustainability topic trends in the textile and apparel industry: a text mining-based magazine article analysis	10
Technology visibility and consumer adoption of virtual fitting rooms (VFRs): a cross-cultural comparison of Chinese and Korean consumers	10
Impact of website design features on experiential value and patronage intention toward online mass customization sites	10
Millennials’ purchasing behavior toward fashion clothing brands: influence of brand awareness and brand schematicity	10
To disclose or not to disclose? Fashion brands' strategies for transparency in sustainability reporting	9
Examining the influence of user-generated content on the fashion consumer online experience	9
The role of customer brand engagement in the use of Instagram as a “shop window” for fashion-industry social commerce	9
Theory of planned behavior, ethics and intention of conscious consumption in Slow Fashion Consumption	9
Do empowerment and materialism influence slow fashion consumption? Evidence from Brazil	9
Style and fit customization: a web content mining approach to evaluate online mass customization experiences	9
From PLM 1.0 to PLM 2.0: the evolving role of product lifecycle management (PLM) in the textile and apparel industries	9
Social and environmental concerns within ethical fashion: general consumer cognitions, attitudes and behaviours	8
Traceability and transparency for sustainable fashion-apparel supply chains	8
Fashion “see-now-buy-now”: implications and process adaptations	8
Designing for circularity: sustainable pathways for Australian fashion small to medium enterprises	8
Global–local supply chain configurations for different production strategies: a comparison between traditional and customized productions	8
Bangladeshi clothing manufacturers' technology adoption in the global free trade environment	8
How legitimate are the environmental sustainability claims of luxury conglomerates?	8
Going green? How skepticism and information transparency influence consumers' brand evaluations for familiar and unfamiliar brands	8
Luxury fashion start-up brands' digital strategies with female Gen Y in the Middle East	7
The effect of buyers' power on suppliers' motivations in managing their compliance mechanisms: a study of Indian apparel export firms	7
Embracing imperfection: contemporary fashion communication and consumer well-being	7
Digital platforms in fashion rental: a business model analysis	7
Fashion forecasting: an overview from material culture to industry	7
The role of fashion retail buyers in China and the buyer decision-making process	7
Social network analysis of an emerging innovation: direct-to-garment printing technology	7
Predicting Indian consumers' purchase intention from Western apparel brands	6
Social comparison in fashion blogging: “creative self” as the new genre in fashion communication	6
Can a connection with the indigenous cultural values encourage sustainable apparel consumption?	6
Disruptive product development for online fast fashion retailers	6
Are negative and positive reviews regarding apparel fit influential?	6
Repositioning luxury fashion brands as intentional agents: the roles of consumer envy and admiration	6
Past, present and future of luxury brands: a review and bibliometric analysis	6
The interaction of clothing design factors: how to attract consumers' visual attention and enhance emotional experience	6
CSR ads matter to luxury fashion brands: a construal level approach to understand Gen Z consumers' eWOM on social media	6

Consumer interpretations of fashion sustainability terminology communicated through labelling	6
Consumer perception vs sensory assessment of the quality of clothes of selected brands available on the Polish market	5
Critical determinants and firm performance of sustainable technology adoption in the apparel industry: the stakeholder approach	5
Evaluating retail efficiency using DEA and AHP: a case in the Turkish apparel retail industry	5
Art to enhance consumer engagement in the luxury fashion domain	5
Examining the influences of perceived exclusivity and perceived rarity on consumers' perception of luxury	5
The effects of perceived value, environmental concern and attitude on recycled fashion consumption	5
Futurizing luxury: an activity-centric model of phygital luxury experiences	5
Influence of celebrities and online communities on Indian consumers' green clothing involvement and purchase behavior	5
The influence of perceived benefit on structural, cognitive and relational social capital in fashion blogs; the study of female users	5
Impact of fashion influencers on consumers' purchase intentions: theory of planned behaviour and mediation of attitude	5
Are low- and middle-income countries profiting from fast fashion?	5
Why suppliers struggle to deliver defect-free products to buyers: a buyer–supplier dyadic perspective	5
A novel neutrosophical approach in stakeholder analysis for sustainable fashion supply chains	5
One size fits all? Segmenting consumers to predict sustainable fashion behavior	5
The role of access-based apparel in processes of consumer identity construction	4
As cheap as humanly possible: why consumers care less about worker welfare	4
Rapport-building in luxury fashion retail: a collectivist culture case	4
Brand and retailer co-branding	4
CSR drivers of fashion SMEs and performance: the role of internationalization	4
Can I touch the clothes on the screen? The mental simulation for touch in online fashion shopping	4
Why do consumers purchase green clothing? Investigating symbolic meanings beyond social status and the role of consumer mindset	4
The language of luxury fashion advertising: technology of the self and spectacle	4
Predictors of consumers' behaviour to recycle end-of-life garments in Australia	4
Coping with the COVID-19 pandemic: evidence from the apparel industry in Bangladesh and China	4
A brave new world: embracing sexuality in advertising for apparel	4
E-commerce in the internet-enabled foreign expansion of Polish fashion brands owned by SMEs	4
Investigating webrooming behavior: a case of Indian luxury consumers	4
Fashion bloggers' discourse on brands under corporate crisis: a netnographic research in Portugal	4
Circular textiles innovation during COVID-19: not the silver lining some had hoped for	4
Drivers and dynamics of brand prominence preferences among the Chinese little emperors residing in the US	3
The effects of consumers' cultural sensitivity, ethnocentrism and demographical characteristics on attitude toward luxury fashion brands in Trinidad and Tobago	3
Co-location of R&D and production in fashion industry	3
The impact of communication on consumer knowledge of environmentally sustainable apparel	3
To be or not to be sustainable in an emerging market? Conjoint analysis of customers' behavior in purchasing denim jeans	3
Building apparel manufacturing competitiveness through policy–a system dynamics approach	3
Sports bra use, preferences and fit issues among exercising females in the US, the UK and China	3
Fast fashion: business models and strategies for adapting to the COVID-19 crisis	3
Marketing and operational strategies during the COVID-19 pandemic: a case study of a Hong Kong footwear enterprise	3
Body shapes and apparel fit for overweight and obese women in the US: the implications of current sizing system	3
Executive decision-making in fashion retail: a phenomenological exploration of resources and strategies	3
Examining consumers' perceptions of a 3D printing integrated apparel: a functional, expressive and aesthetic (FEA) perspective	3