Journal of Fashion Marketing and Management

Papers
(The H4-Index of Journal of Fashion Marketing and Management is 20. The table below lists those papers that are above that threshold based on CrossRef citation counts [max. 250 papers]. The publications cover those that have been published in the past four years, i.e., from 2020-04-01 to 2024-04-01.)
ArticleCitations
How fashion influencers contribute to consumers' purchase intention100
Mapping environmentally sustainable practices in textiles, apparel and fashion industries: a systematic literature review50
Omnichannel fashion retailing: examining the customer decision-making journey50
I trust what she's #endorsing on Instagram: moderating effects of parasocial interaction and social presence in fashion influencer marketing42
Evaluating garments in augmented reality when shopping online42
A study of consumer choice between sustainable and non-sustainable apparel cues in Poland32
Emotional branding on fashion brand websites: harnessing the Pleasure-Arousal-Dominance (P-A-D) model31
Mindful consumption of second-hand clothing: the role of eWOM, attitude and consumer engagement30
Engaging consumers with sustainable fashion on Instagram26
Personality traits and social media as drivers of word-of-mouth towards sustainable fashion24
A triple-trickle theory for sustainable fashion adoption: the rise of a luxury trend24
Drivers and outcomes of brand engagement in self-concept for luxury fashion brands23
Diffusing fashion information by social media fashion influencers: understanding antecedents and consequences23
Consumers' adoption of AR-based virtual fitting rooms: from the perspective of theory of interactive media effects22
Consumer acceptance of self-service technologies in fashion retail stores22
The effect of brand personality congruence, brand attachment and brand love on loyalty among HENRY's in the luxury branding sector22
Who are social media influencers for luxury fashion consumption of the Chinese Gen Z? Categorisation and empirical examination22
#50+ fashion Instagram influencers: cognitive age and aesthetic digital labours21
Exploring the spectrum of fashion rental21
Exploring Millennial's perceptions towards luxury fashion wearable technology20
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