Journal of Fashion Marketing and Management

Papers
(The H4-Index of Journal of Fashion Marketing and Management is 14. The table below lists those papers that are above that threshold based on CrossRef citation counts [max. 250 papers]. The publications cover those that have been published in the past four years, i.e., from 2022-08-01 to 2026-08-01.)
ArticleCitations
Human or AI? The role of social approval source and perceived privacy protection in augmented reality shopping65
The influence of dispositional traits on Generation Z's intention to purchase sustainable clothing33
Retail therapy? The role of positive body image in women’s clothing experiences and preferences for in-store shopping environments33
Circular textiles innovation during COVID-19: not the silver lining some had hoped for29
Social media engagement and luxury fashion purchase intention in Hong Kong: the role of motivation regulation and consumers’ materialistic values28
Empowering creativity of fashion retail employees in retail automation: the impact of coaching leadership and the perceived ease of use28
The role of flow experience in virtual influencer marketing: insights into aesthetic, entertainment and parasocial influences on purchase intention26
Circular consumption innovation via renting: an exploration of consumer leadership identity and luxury brand equity23
The role of Eco-shame in shaping Behavioural Purchase Intentions toward sustainable fashion consumption22
How would you like to pay? Consumers’ reaction to crypto-based vs . traditional e-payment methods for luxury vs. mass-market fashion products in e-commer22
Duty to all: exploring the role of moral duty in the development of adaptive apparel design innovations18
An integrative model for online community citizenship behavior of luxury fashion brands on Instagram17
Exploring sustainable fashion intentions through reverse socialization: an extension of the theory of planned behavior15
Risks associated by consumers with clothing rental: barriers to being adopted15
Moral flexibility in response to corporate social irresponsibility: the interplay of consumer ethical ideology, culpability and benefits in fast fashion14
Exploring online consumer reviews of customized apparel products14
Trend tracking tools for the fashion industry: the impact of social media14
Slow fashion purchase intention drivers: an Indonesian study14
Omnichannel as a driver of digitalization: evidence from the emerging market in the fashion industry14
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