Journal of Fashion Marketing and Management

Papers
(The H4-Index of Journal of Fashion Marketing and Management is 15. The table below lists those papers that are above that threshold based on CrossRef citation counts [max. 250 papers]. The publications cover those that have been published in the past four years, i.e., from 2022-05-01 to 2026-05-01.)
ArticleCitations
Human or AI? The role of social approval source and perceived privacy protection in augmented reality shopping60
The influence of dispositional traits on Generation Z's intention to purchase sustainable clothing31
Circular textiles innovation during COVID-19: not the silver lining some had hoped for29
The role of Eco-shame in shaping Behavioural Purchase Intentions toward sustainable fashion consumption27
Retail therapy? The role of positive body image in women’s clothing experiences and preferences for in-store shopping environments27
Social media engagement and luxury fashion purchase intention in Hong Kong: the role of motivation regulation and consumers’ materialistic values24
How would you like to pay? Consumers’ reaction to crypto-based vs . traditional e-payment methods for luxury vs. mass-market fashion products in e-commer24
Empowering creativity of fashion retail employees in retail automation: the impact of coaching leadership and the perceived ease of use23
Duty to all: exploring the role of moral duty in the development of adaptive apparel design innovations20
The role of flow experience in virtual influencer marketing: insights into aesthetic, entertainment and parasocial influences on purchase intention20
An integrative model for online community citizenship behavior of luxury fashion brands on Instagram19
Trend tracking tools for the fashion industry: the impact of social media17
Risks associated by consumers with clothing rental: barriers to being adopted16
Omnichannel as a driver of digitalization: evidence from the emerging market in the fashion industry16
Exploring sustainable fashion intentions through reverse socialization: an extension of the theory of planned behavior15
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