Journal of Fashion Marketing and Management

Papers
(The H4-Index of Journal of Fashion Marketing and Management is 13. The table below lists those papers that are above that threshold based on CrossRef citation counts [max. 250 papers]. The publications cover those that have been published in the past four years, i.e., from 2022-06-01 to 2026-06-01.)
ArticleCitations
Circular textiles innovation during COVID-19: not the silver lining some had hoped for62
Retail therapy? The role of positive body image in women’s clothing experiences and preferences for in-store shopping environments32
Human or AI? The role of social approval source and perceived privacy protection in augmented reality shopping30
The influence of dispositional traits on Generation Z's intention to purchase sustainable clothing29
Social media engagement and luxury fashion purchase intention in Hong Kong: the role of motivation regulation and consumers’ materialistic values24
The role of flow experience in virtual influencer marketing: insights into aesthetic, entertainment and parasocial influences on purchase intention24
Empowering creativity of fashion retail employees in retail automation: the impact of coaching leadership and the perceived ease of use23
How would you like to pay? Consumers’ reaction to crypto-based vs . traditional e-payment methods for luxury vs. mass-market fashion products in e-commer21
The role of Eco-shame in shaping Behavioural Purchase Intentions toward sustainable fashion consumption21
Exploring sustainable fashion intentions through reverse socialization: an extension of the theory of planned behavior17
Duty to all: exploring the role of moral duty in the development of adaptive apparel design innovations17
An integrative model for online community citizenship behavior of luxury fashion brands on Instagram15
Trend tracking tools for the fashion industry: the impact of social media15
Risks associated by consumers with clothing rental: barriers to being adopted13
Omnichannel as a driver of digitalization: evidence from the emerging market in the fashion industry13
Handmade clothing consumption as a means of self-expression13
Driving impulsive purchases and building loyalty: the power of experiential marketing in fast fashion apps13
Revolutionizing fashion manufacturing: the role of micro-factories in Korea13
“I am a brand!”: an analysis of image management, perceived sacrifice and authenticity among fashion influencers13
Move the mind of fashion consumers with low environment saliency: use well- and healed-baby appeals and increase anticipated positive emotions13
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