OOIR: Observatory of International Research

Papers

(The TQCC of Journal of Vacation Marketing is 9. The table below lists those papers that are above that threshold based on CrossRef citation counts [max. 250 papers]. The publications cover those that have been published in the past four years, i.e., from 2022-08-01 to 2026-08-01.)

Article	Citations
Examining the ethical grey area: Do sustainable travelers prioritize hotel websites over booking platforms?	195
Exploring the experience attributes of intangible cultural heritage through big data analytics	109
Mental time travel: The influence of pre-trip sharing intention on tourist experience	91
Re-assessing hotel room performance before and during the pandemic	84
Virtual reality in wine tourism: Immersive experiences for promoting travel destinations	51
Robots vs. human employees’ influence on restaurant brand relationship building: An integration of role theory and stereotype theory	42
The interplay of message framing and incentive framing on hotel guests’ amount of personal information disclosure	36
Addressing regional tourism policy: Tools for sustainable destination management	36
Harmony but not uniformity: A narrative inquiry of in-group value creation in independent travel groups to Lijiang, China	36
Virtual tourism destination ambassadors enhancing social media engagement: Technology mindfulness perspectives	35
Love me, love my field? The bidirectional affective flow of tourists in intangible cultural heritage festivals involving popular culture	35
From flow moments to enduring memories: How destination coolness inspires tourists’ revisiting and storytelling	34
An alternative approach to destination image measurement: Introducing best–worst scaling	33
Does user-generated video content motivate individuals to visit a destination? A non-visitor typology	33
Perception and gaze of diaspora: Analysis of affective, cognitive, & cultural factors in tourism	32
Travel in trouble: Examining travel resilience in pilgrimage tourism	29
Social Media marketing and restaurants’ brand equity after COVID-19: A revitalizing model	28
Rental car reservation patterns in island tourism: Case study in Shodoshima, Japan	28
Pre-travel experiential tourism communication: A study of Catalonia and Veneto	27
Motives and information search patterns of international and domestic tourists at a tropical destination	27
The formation of tourists’ pro-environmental behavior in natural history museum scene: A configuration analysis based on motivation–opportunity–ability theory	26
Memorable digital-free tourism experiences: Antecedents and outcomes	26
How to enhance online reputation? An empirical study from a joint customer–firm perspective	25
Exploring tourist interaction from user-generated content: Topic analysis and content analysis	25
Self-congruity theory and residents’ attitudes toward tourism	24

How different destination brand personalities choose the right tourism short video ads?	23
Whether authenticity matters for virtual cultural ambassadors: Understanding the effect of perceived authenticity on residents’ tourism support	23
Determinants of consumers’ intention to visit green hotels: Combining psychological and contextual factors	22
Short-form tourism video advertisements: Overt versus covert persuasion and advertising literacy	22
Fishing tourism and the environment: Examining fishing tourists’ resource consumption reduction and recycling behaviors at fishing destinations	22
Can smart technologies enhance co-creation and destination perceived authenticity? Culture's moderating effect	20
The social behavior of traveling with dogs: Drivers, behavioral tendencies, and experiences	19
Family-friendly wine tourism? The challenge of supplying child-inclusive wine terroir experiences	18
Green hotels and greener choices: Impact of environmental claims on traveler perceptions	18
How celebrity-endorsed travel livestreaming triggers impulsive buying? The role of trust and positive emotions	17
Trust, privacy and smart tourism technologies (STTs): Effects on satisfaction and destination loyalty	17
Understanding the drive experience of motor vehicle club members in the Philippines	16
Planned or unplanned? Understanding the shopping behaviors and experiences of tourists	16
Impact of materialism on tourists’ green purchase behavior: Extended norm activation model perspective	15
How does the metaverse tourism experience form tourists’ happiness: A mixed- methods study	15
Online brand advocacy for destinations: The role of destination management, experience, and satisfaction	15
Enhancing social media engagement by the hospitality industry: The power of customer experience dimensions	15
Celebrating 30 years of the Journal of Vacation Marketing : A bibliometric review	15
Crafting sustainability narratives in tourism on social media	14
Children's criteria in family vacation attraction choice	14
K-Means segmentation of tourism accommodation based on the active use of websites: Its application to an emerging destination (extremadura, Spain)	13
Heritage tourism and allegiance development: A study of the Korean demilitarized zone	13
The effects of hotels’ environmental sustainability communication strategies on social Media engagement and brand advocacy: The roles of communication characteristics and customers’ personality traits	13
Memorable wellness tourism experiences: Scale development and validation	12
What behavioral beliefs could robot-served hotels focus on to attract potential consumers?	12
Residents’ impact on their visitors’ experience: A host–guest dyadic approach in student-generated VFR travel	12
Eliciting collaborative positive psychology in tourism crisis communication: The role of visual framing	12
Impact of audiences’ viewing frequency of travel reality shows on travel intention	12
Why would anyone visit a terror-affected place? A case of Turkey	12
Do natural soundscapes touch your heart? The nexus between natural soundscape perception and tourists’ behavioural intention	11
Does perceived biodiversity affect tourist citizenship behavioral intentions in wildlife tourism destinations? A perspective of awe and psychological ownership	11
LGBTIQ+ tourist motivations and memorable destination experience: The moderating effect of gender identity and sexual orientation	11
The impact of destination logo complexity on travel intention	10
The need for a contextualized adaptation of the evaluation of the destination image	10
Revisiting the tourism experience model: Tourists’ lived experiences during social unrest	10
Travel to reminisce esports: Effects of esports nostalgia on spectators’ psychological well-being and travel-related behaviors	10
Importance–performance analysis of olive oil tourism activities: Differences between national and international tourists	10
An extended stimulus-organism-response model of Hanfu experience in cultural heritage tourism	10
Stimulating tourists’ senses for sustainable destination development: Combining embodied cognition theory and the S-O-R model	10
Perceptions of pet-accompanying tourism: Pet owners vs. nonpet owners	10
Which destination brands among nation, city, and event brands benefit from hosting mega-events? Before-after comparison of three destination brands for the PyeongChang Winter Olympics	10
From online games to offline travel: Gaming flow, attachment, and esports travel	10
Wine destination brand equity in New- and Old-World wine countries: Exploring the moderating effect of wine involvement	9
Value creation in wine tourism – an exploration through deep neural networks	9
Heterogeneity of tourists’ destination brand experiences: A segmentation analysis	9
Sustainability-oriented service innovation and customer satisfaction in hospitality: Assessing the impact of value co-creation, ecological knowledge and gender	9
How can tourism advertising language make cultural heritage sites more popular?	9
Cybersecurity and privacy in tourism social media: Prioritizing ethical risks with SWARA	9
Perceived benefits and tourist willingness to pay more in national forest parks: The moderating roles of ecocentrism, collectivism, and power distance	9
Emotions engines and emoji magic: Unlocking discrete emotional drivers and emoji moderation in destination public opinion through text mining	9

Not all language tourists take language courses – the determinants of formal and informal language tourism	9
Heritage tourism brand experiences: The influence of emotions and emotional engagement	9
Rural tourism atmosphere: Right mood or missed mark affecting travel?	9
Direct online booking competence of five-star hotels: Model development on web/mobile sites	9