OOIR: Observatory of International Research

Papers

(The median citation count of Journal of Vacation Marketing is 3. The table below lists those papers that are above that threshold based on CrossRef citation counts [max. 250 papers]. The publications cover those that have been published in the past four years, i.e., from 2021-11-01 to 2025-11-01.)

Article	Citations
Virtual reality in wine tourism: Immersive experiences for promoting travel destinations	119
Examining the ethical grey area: Do sustainable travelers prioritize hotel websites over booking platforms?	84
Exploring the experience attributes of intangible cultural heritage through big data analytics	75
Re-assessing hotel room performance before and during the pandemic	74
How do online hotel consumers perceive room rates?	58
The interplay of message framing and incentive framing on hotel guests’ amount of personal information disclosure	50
Robots vs. human employees’ influence on restaurant brand relationship building: An integration of role theory and stereotype theory	45
Addressing regional tourism policy: Tools for sustainable destination management	40
Tell me your story: Branding destinations through residents’ (place) stories	37
Educational travellers and destination appeal: Deconstructing intrinsic motivations	35
Rental car reservation patterns in island tourism: Case study in Shodoshima, Japan	34
Motives and information search patterns of international and domestic tourists at a tropical destination	33
Does user-generated video content motivate individuals to visit a destination? A non-visitor typology	33
Pre-travel experiential tourism communication: A study of Catalonia and Veneto	33
Perception and gaze of diaspora: Analysis of affective, cognitive, & cultural factors in tourism	33
Social Media marketing and restaurants’ brand equity after COVID-19: A revitalizing model	32
How to create flow experience during travel: The role of destination attributes	30
The psychology of vacationers’ hotel brand choice in a post-pandemic world	28
Travel in trouble: Examining travel resilience in pilgrimage tourism	28
How tourist information drives promotional efforts: A case study of the Greater Miami Convention and Visitors Bureau	27
Exploring tourist interaction from user-generated content: Topic analysis and content analysis	26
The formation of tourists’ pro-environmental behavior in natural history museum scene: A configuration analysis based on motivation–opportunity–ability theory	26
How celebrity-endorsed travel livestreaming triggers impulsive buying? The role of trust and positive emotions	25
Short-form tourism video advertisements: Overt versus covert persuasion and advertising literacy	25
Memorable digital-free tourism experiences: Antecedents and outcomes	25

Trust, privacy and smart tourism technologies (STTs): Effects on satisfaction and destination loyalty	23
Can smart technologies enhance co-creation and destination perceived authenticity? Culture's moderating effect	23
Determinants of consumers’ intention to visit green hotels: Combining psychological and contextual factors	22
The social behavior of traveling with dogs: Drivers, behavioral tendencies, and experiences	22
How to enhance online reputation? An empirical study from a joint customer–firm perspective	22
Family-friendly wine tourism? The challenge of supplying child-inclusive wine terroir experiences	21
How different destination brand personalities choose the right tourism short video ads?	21
Self-congruity theory and residents’ attitudes toward tourism	21
Fishing tourism and the environment: Examining fishing tourists’ resource consumption reduction and recycling behaviors at fishing destinations	20
Virtual reality in retirement communities: Technology acceptance and tourist destination recommendation	19
Impact of materialism on tourists’ green purchase behavior: Extended norm activation model perspective	18
Online brand advocacy for destinations: The role of destination management, experience, and satisfaction	18
Planned or unplanned? Understanding the shopping behaviors and experiences of tourists	18
Understanding the drive experience of motor vehicle club members in the Philippines	18
Enhancing social media engagement by the hospitality industry: The power of customer experience dimensions	18
The effects of hotels’ environmental sustainability communication strategies on social Media engagement and brand advocacy: The roles of communication characteristics and customers’ personality traits	17
How does the metaverse tourism experience form tourists’ happiness: A mixed- methods study	17
The adventurous tourist amidst a pandemic: Effects of personality, attitudes, and affect	14
Celebrating 30 years of the Journal of Vacation Marketing : A bibliometric review	14
K-Means segmentation of tourism accommodation based on the active use of websites: Its application to an emerging destination (extremadura, Spain)	14
Heritage tourism and allegiance development: A study of the Korean demilitarized zone	14
Exploring impacts of AR on group package tours: Destination image, perceived certainty, and experiential value	14
Why would anyone visit a terror-affected place? A case of Turkey	14
What makes hospitality employers attractive to Gen Z? A means-end-chain perspective	13
Do natural soundscapes touch your heart? The nexus between natural soundscape perception and tourists’ behavioural intention	13
What behavioral beliefs could robot-served hotels focus on to attract potential consumers?	13
Does perceived biodiversity affect tourist citizenship behavioral intentions in wildlife tourism destinations? A perspective of awe and psychological ownership	13
Importance–performance analysis of olive oil tourism activities: Differences between national and international tourists	12
Wine destination brand equity in New- and Old-World wine countries: Exploring the moderating effect of wine involvement	12
From online games to offline travel: Gaming flow, attachment, and esports travel	12
Travel to reminisce esports: Effects of esports nostalgia on spectators’ psychological well-being and travel-related behaviors	12
Choosing the Optimal Segmentation Technique to Understand Tourist Behaviour	12
Memorable wellness tourism experiences: Scale development and validation	12
An extended stimulus-organism-response model of Hanfu experience in cultural heritage tourism	11
The role of environmental knowledge and interest on perceived value and satisfaction	11
Perceptions of pet-accompanying tourism: Pet owners vs. nonpet owners	11
The family experiences in the daily local-guided tours: Evidence from the sharing economy platform (Withlocals)	11
Stimulating tourists’ senses for sustainable destination development: Combining embodied cognition theory and the S-O-R model	11
The need for a contextualized adaptation of the evaluation of the destination image	11
Not all language tourists take language courses – the determinants of formal and informal language tourism	11
LGBTIQ+ tourist motivations and memorable destination experience: The moderating effect of gender identity and sexual orientation	11
Which destination brands among nation, city, and event brands benefit from hosting mega-events? Before-after comparison of three destination brands for the PyeongChang Winter Olympics	11
Heritage tourism brand experiences: The influence of emotions and emotional engagement	10
No jab, no international travel? Linking TRA, mass media, motivation, and experience	10
Emerging space tourism business: Uncovering customer avoidance responses and behaviours	10
Building relationship orientation among travelers through destination brand authenticity	10
Sustainability-oriented service innovation and customer satisfaction in hospitality: Assessing the impact of value co-creation, ecological knowledge and gender	10
How can tourism advertising language make cultural heritage sites more popular?	10
Perceived benefits and tourist willingness to pay more in national forest parks: The moderating roles of ecocentrism, collectivism, and power distance	10
Heterogeneity of tourists’ destination brand experiences: A segmentation analysis	10

Impact of cultural proximity on destination image and tourists’ perceptions: The case of the Portuguese cultural festival Lusofonia in Macao	9
Effects of perceived value on satisfaction and revisit intention: Domestic vs. international tourists	9
Direct online booking competence of five-star hotels: Model development on web/mobile sites	9
Value creation in wine tourism – an exploration through deep neural networks	9
Emotions engines and emoji magic: Unlocking discrete emotional drivers and emoji moderation in destination public opinion through text mining	9
Green hotel practices and consumer revisit intention: A mediating model of consumer promotion focus, brand identification, and green consumption value	8
Opinion leaders on sporting events for country branding	8
Exploring tourism-generated social media communication, brand equity, satisfaction, and loyalty: A PLS-SEM-based multi-sequential approach	8
Should we or should we not? Examining travelers' perceived privacy, perceived security and actual behavior in online travel purchases	8
Unveiling the impact of consumer animosity and risk perception on tourists’ decision-making	8
The role of sports on destination branding: A bibliometric study	8
Tourism destination competitiveness: An application model for Serbia	8
Eco-Chic stays: The influence of green communication on guest booking intentions	8
Distant local-guided tour perceptions and experiences of online travellers	8
Understanding customer's online booking intentions using hotel big data analysis	8
Why do hotels go for sustainable practices? Eliciting the behavioral intentions of mid-market hotel guests	8
Iran's destination image, incremental analysis of safety and security	8
The role of COVID-19 anxiety and social contact within technology readiness and acceptance model for virtual reality	8
Interaction between psychological ownership and psychological resilience toward the destination	7
The impact of online reviews on destination trust and travel intention: The moderating role of online review trustworthiness	7
Transformative brand experiences and consumer-based brand equity in heritage tourism: The role of authenticity and motives	7
Why Chinese do not come: Antecedents and outcomes of destination images	7
The impact of Airbnb cover photo shot-scale presentation on consumer decisions	7
The effects of Bollywood film-induced tour guiding on revisit intentions and destination image	7
Corrigendum	7
Creating effective visuals for destination marketing videos: Scenery vs people	7
Unveiling impulse buying patterns in travel live-streaming through the lens of social cognitive theory	6
Exploring the selfie and distracted gaze of the tourist experience through the lens of online photo-sharing: Where to from here?	6
How effective are user-generated travel short videos in promoting a destination online?	6
When social class and social norms shape word of mouth about eco-friendly tourism businesses	6
Is VR always better for destination marketing? Comparing different media and styles	6
The impact of retro imagery on historic travel intentions	6
Uncovering the influences of user-generated photos and user profiles on customers’ online hotel review perceptions and booking intentions	6
Entwined tenets of destination evangelism and commitment in social-media-based travel community	5
The influence of study abroad experience on the destination loyalty of international students: Mediating effects of emotional solidarity and destination image	5
The importance of human touch: How robot anthropomorphism impacts customer engagement in tourism and hospitality	5
Tourism village competitiveness analysis using MCDA approach (MACBETH technique)	5
What influences online users’ tourism information sharing?: A study based on regulatory focus theory	5
Innovative framework for the analysis of the effects of destination personality on behavioral results: The mediating role of self-congruity	5
The impact of review sentiments on occupancy: Evidence for signalling theory from peer-to-peer accommodation	5
Antecedents and Impacts of the Pilgrimage Destination Personality in the Tibetan Region: Case from Larong Wuming Buddhist Academy	5
Investigating why guests choose to use (or not to use) peer-to-peer hospitality services through the behavioral perspective model	5
Destination love and addiction: Insights from positive addiction theory	5
Tourists’ perceptions of the competitive destination	5
The intellectual structure of destination image research in tourism (2001–2023): Background, pre-pandemic overview, shifts during COVID-19 and implications for the future	5
Social media influencers as catalysts for transforming risk perception, crafting destination image, and elevating culinary tourism in Iran	4
Risk to self: Self-congruity in cruise decision-making	4
A social media analysis of quarantined passengers’ social-supported coping and resilience-building experiences	4
Understanding gay tourists’ involvement and loyalty towards Thailand: The perspective of motivation-opportunity-ability	4
Conceptualising the health-related values within wine tourism	4
Eye tracking and tourism research: A systematic literature review	4
What tourists seek in peer-to-peer tour experiences? A topic modeling approach of online reviews	4
How the characteristics of destination mascots build the affective destination image: The mediating role of emotional value and destination intimacy	4
Emerging cities and travel motivation: A latent profile analysis approach	4
Systematic differences in online reviews of hotel services between business and leisure travelers	4
Determinants of paying attention to the logos of online travel agencies	4
Hotel brand signature, brand attitude, subject norm, and perceived behavior control	4
Effects of tourism experiences on tourists’ subjective well-being through recollection and storytelling	4
Can relationship marketing of youth hostels nudge customer engagement?	4
In search for productivity in hotel management responses to online reviews: Which and where to respond?	3
Effects of short-form video application users’ guanxi on intention to visit rural tourism destinations: The moderating role of tourism fatigue	3
Exploring customer heterogeneity in hotel attribute preferences: An empirical study based on role theory	3
When Virtual Reality meets destination marketing: The mediating role of presences between vividness and user responses	3
The longer the better? The impact of online review length on tourist trust and visit intention	3
Through their lens: A visual inquiry into people with disabilities’ memorable tourism experience	3
Finding tourism niche on image-based social media: Integrating computational methods	3
Hungry for food and community: A study of visitors to food and wine festivals	3
Holiday photographic trends: Geographic origin and the male/female divide	3
Exploring tourist hesitancy about shared mobility during vacations: A text-mining and cluster analysis	3
Theme park visitors’ responses to monetary promotions: The moderating roles of promotion frequency and original price	3
The impact of the hotel star rating system on tourists’ health safety and risk perceptions: Study based on tourists’ vacation experiences	3
Impact of peer-to-peer online experience on cultural tourism marketing	3
Olive oil tourism experiences: Effects on quality of life and behavioural intentions	3
Leveraging gamification for tourism marketing activities: Toward a comprehensive conceptual model	3
Towards a cognitive framework for marketing grandtravel: A means-end chain approach	3
A rebound in nature-based tourism intentions during the COVID-19 era	3
Exploring tourism marketing message authenticity and destination trust: The role of benefit appeal, framing strategy, and tourist attributes	3