Journal of Vacation Marketing

(The H4-Index of Journal of Vacation Marketing is 19. The table below lists those papers that are above that threshold based on CrossRef citation counts [max. 250 papers]. The publications cover those that have been published in the past four years, i.e., from 2020-07-01 to 2024-07-01.)
Exploring the effectiveness of emotional and rational user-generated contents in digital tourism platforms46
The impact of the source credibility of Instagram influencers on travel intention: The mediating role of parasocial interaction44
The impact of online reviews on destination trust and travel intention: The moderating role of online review trustworthiness36
Encouraging tourist citizenship behavior through resource uniqueness and service quality: The mediating role of emotions35
Are female business travelers willing to travel during COVID-19? An exploratory study33
Investigating metaverse marketing for travel and tourism32
The influence of eWOM on intentions for booking luxury hotels by Generation Y31
Testing self-congruity theory in Bektashi faith destinations: The roles of memorable tourism experience and destination attachment29
Hong Kong protests and tourism: Modelling tourist trust on revisit intention26
The impacts of under-tourism and place attachment on residents’ life satisfaction25
Marketing for sustainability: Travellers’ intentions to stay in green hotels24
Understanding tourists’ motivations to launch a boycott on social media: A case study of the #BoycottMurree campaign in Pakistan23
Marketing China to U.S. travelers through electronic word-of-mouth and destination image: Taking Beijing as an example23
Impulse buying in hospitality: The role of content posted by social media influencers23
Effects of perceived value on satisfaction and revisit intention: Domestic vs. international tourists22
Analysis of antecedents and consequences of memorable tourist experiences (MTEs): A Spanish case study21
Tea tourism: Designation of origin brand image, destination image, and visit intention21
Active sport event participants’ behavioural intentions: Leveraging outcomes for future attendance and visitation20
Understanding augmented reality marketing in world cultural heritage site, the lens of authenticity perspective20
How does familiarity shape destination image and loyalty for visitors and residents?19
The role of perceived vulnerability in restaurant customers’ co-creation behavior and repatronage intention during the COVID-19 pandemic19