OOIR: Observatory of International Research

Papers

(The H4-Index of Journal of Vacation Marketing is 24. The table below lists those papers that are above that threshold based on CrossRef citation counts [max. 250 papers]. The publications cover those that have been published in the past four years, i.e., from 2022-08-01 to 2026-08-01.)

Article	Citations
Examining the ethical grey area: Do sustainable travelers prioritize hotel websites over booking platforms?	195
Exploring the experience attributes of intangible cultural heritage through big data analytics	109
Mental time travel: The influence of pre-trip sharing intention on tourist experience	91
Re-assessing hotel room performance before and during the pandemic	84
Virtual reality in wine tourism: Immersive experiences for promoting travel destinations	51
Robots vs. human employees’ influence on restaurant brand relationship building: An integration of role theory and stereotype theory	42
The interplay of message framing and incentive framing on hotel guests’ amount of personal information disclosure	36
Addressing regional tourism policy: Tools for sustainable destination management	36
Harmony but not uniformity: A narrative inquiry of in-group value creation in independent travel groups to Lijiang, China	36
Love me, love my field? The bidirectional affective flow of tourists in intangible cultural heritage festivals involving popular culture	35
Virtual tourism destination ambassadors enhancing social media engagement: Technology mindfulness perspectives	35
From flow moments to enduring memories: How destination coolness inspires tourists’ revisiting and storytelling	34
Does user-generated video content motivate individuals to visit a destination? A non-visitor typology	33
An alternative approach to destination image measurement: Introducing best–worst scaling	33
Perception and gaze of diaspora: Analysis of affective, cognitive, & cultural factors in tourism	32
Travel in trouble: Examining travel resilience in pilgrimage tourism	29
Social Media marketing and restaurants’ brand equity after COVID-19: A revitalizing model	28
Rental car reservation patterns in island tourism: Case study in Shodoshima, Japan	28
Motives and information search patterns of international and domestic tourists at a tropical destination	27
Pre-travel experiential tourism communication: A study of Catalonia and Veneto	27
Memorable digital-free tourism experiences: Antecedents and outcomes	26
The formation of tourists’ pro-environmental behavior in natural history museum scene: A configuration analysis based on motivation–opportunity–ability theory	26
How to enhance online reputation? An empirical study from a joint customer–firm perspective	25
Exploring tourist interaction from user-generated content: Topic analysis and content analysis	25
Self-congruity theory and residents’ attitudes toward tourism	24