Journal of Vacation Marketing

Papers
(The H4-Index of Journal of Vacation Marketing is 21. The table below lists those papers that are above that threshold based on CrossRef citation counts [max. 250 papers]. The publications cover those that have been published in the past four years, i.e., from 2021-05-01 to 2025-05-01.)
ArticleCitations
Exploring the experience attributes of intangible cultural heritage through big data analytics76
Re-assessing hotel room performance before and during the pandemic73
Examining the ethical grey area: Do sustainable travelers prioritize hotel websites over booking platforms?64
Virtual reality in wine tourism: Immersive experiences for promoting travel destinations61
The interplay of message framing and incentive framing on hotel guests’ amount of personal information disclosure57
Tell me your story: Branding destinations through residents’ (place) stories45
Addressing regional tourism policy: Tools for sustainable destination management39
Robots vs. human employees’ influence on restaurant brand relationship building: An integration of role theory and stereotype theory36
How do online hotel consumers perceive room rates?30
Virtual reality, YouTube, or social media? Assessing promotional effects on tourism destination29
Memorable digital-free tourism experiences: Antecedents and outcomes29
Social Media marketing and restaurants’ brand equity after COVID-19: A revitalizing model29
Travel in trouble: Examining travel resilience in pilgrimage tourism28
Exploring tourist interaction from user-generated content: Topic analysis and content analysis27
Does user-generated video content motivate individuals to visit a destination? A non-visitor typology27
Educational travellers and destination appeal: Deconstructing intrinsic motivations26
Rental car reservation patterns in island tourism: Case study in Shodoshima, Japan24
How tourist information drives promotional efforts: A case study of the Greater Miami Convention and Visitors Bureau23
Perception and gaze of diaspora: Analysis of affective, cognitive, & cultural factors in tourism22
The psychology of vacationers’ hotel brand choice in a post-pandemic world22
How to create flow experience during travel: The role of destination attributes22
The formation of tourists’ pro-environmental behavior in natural history museum scene: A configuration analysis based on motivation–opportunity–ability theory21
How celebrity-endorsed travel livestreaming triggers impulsive buying? The role of trust and positive emotions21
Fishing tourism and the environment: Examining fishing tourists’ resource consumption reduction and recycling behaviors at fishing destinations21
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