OOIR: Observatory of International Research

Papers

(The H4-Index of Journal of Vacation Marketing is 24. The table below lists those papers that are above that threshold based on CrossRef citation counts [max. 250 papers]. The publications cover those that have been published in the past four years, i.e., from 2022-05-01 to 2026-05-01.)

Article	Citations
Examining the ethical grey area: Do sustainable travelers prioritize hotel websites over booking platforms?	176
Re-assessing hotel room performance before and during the pandemic	100
Mental time travel: The influence of pre-trip sharing intention on tourist experience	87
Exploring the experience attributes of intangible cultural heritage through big data analytics	75
Virtual reality in wine tourism: Immersive experiences for promoting travel destinations	63
Harmony but not uniformity: A narrative inquiry of in-group value creation in independent travel groups to Lijiang, China	62
Virtual tourism destination ambassadors enhancing social media engagement: Technology mindfulness perspectives	47
The interplay of message framing and incentive framing on hotel guests’ amount of personal information disclosure	43
Love me, love my field? The bidirectional affective flow of tourists in intangible cultural heritage festivals involving popular culture	40
Robots vs. human employees’ influence on restaurant brand relationship building: An integration of role theory and stereotype theory	36
Addressing regional tourism policy: Tools for sustainable destination management	35
From flow moments to enduring memories: How destination coolness inspires tourists’ revisiting and storytelling	34
Perception and gaze of diaspora: Analysis of affective, cognitive, & cultural factors in tourism	33
Pre-travel experiential tourism communication: A study of Catalonia and Veneto	32
Motives and information search patterns of international and domestic tourists at a tropical destination	32
Rental car reservation patterns in island tourism: Case study in Shodoshima, Japan	31
Does user-generated video content motivate individuals to visit a destination? A non-visitor typology	31
Exploring tourist interaction from user-generated content: Topic analysis and content analysis	30
Travel in trouble: Examining travel resilience in pilgrimage tourism	30
Social Media marketing and restaurants’ brand equity after COVID-19: A revitalizing model	29
The formation of tourists’ pro-environmental behavior in natural history museum scene: A configuration analysis based on motivation–opportunity–ability theory	28
Memorable digital-free tourism experiences: Antecedents and outcomes	28
Self-congruity theory and residents’ attitudes toward tourism	28
Whether authenticity matters for virtual cultural ambassadors: Understanding the effect of perceived authenticity on residents’ tourism support	26
The social behavior of traveling with dogs: Drivers, behavioral tendencies, and experiences	24

How to enhance online reputation? An empirical study from a joint customer–firm perspective	24
How celebrity-endorsed travel livestreaming triggers impulsive buying? The role of trust and positive emotions	24