OOIR: Observatory of International Research

Papers

(The H4-Index of Journal of Vacation Marketing is 24. The table below lists those papers that are above that threshold based on CrossRef citation counts [max. 250 papers]. The publications cover those that have been published in the past four years, i.e., from 2022-01-01 to 2026-01-01.)

Article	Citations
Examining the ethical grey area: Do sustainable travelers prioritize hotel websites over booking platforms?	140
Exploring the experience attributes of intangible cultural heritage through big data analytics	93
Re-assessing hotel room performance before and during the pandemic	79
Virtual reality in wine tourism: Immersive experiences for promoting travel destinations	67
Addressing regional tourism policy: Tools for sustainable destination management	56
The interplay of message framing and incentive framing on hotel guests’ amount of personal information disclosure	53
Robots vs. human employees’ influence on restaurant brand relationship building: An integration of role theory and stereotype theory	48
Virtual tourism destination ambassadors enhancing social media engagement: Technology mindfulness perspectives	47
Harmony but not uniformity: A narrative inquiry of in-group value creation in independent travel groups to Lijiang, China	40
Educational travellers and destination appeal: Deconstructing intrinsic motivations	40
Rental car reservation patterns in island tourism: Case study in Shodoshima, Japan	37
Pre-travel experiential tourism communication: A study of Catalonia and Veneto	35
Motives and information search patterns of international and domestic tourists at a tropical destination	35
Exploring tourist interaction from user-generated content: Topic analysis and content analysis	32
The psychology of vacationers’ hotel brand choice in a post-pandemic world	29
Travel in trouble: Examining travel resilience in pilgrimage tourism	29
Perception and gaze of diaspora: Analysis of affective, cognitive, & cultural factors in tourism	28
Social Media marketing and restaurants’ brand equity after COVID-19: A revitalizing model	28
Does user-generated video content motivate individuals to visit a destination? A non-visitor typology	27
Memorable digital-free tourism experiences: Antecedents and outcomes	27
The formation of tourists’ pro-environmental behavior in natural history museum scene: A configuration analysis based on motivation–opportunity–ability theory	27
Short-form tourism video advertisements: Overt versus covert persuasion and advertising literacy	26
Self-congruity theory and residents’ attitudes toward tourism	25
Trust, privacy and smart tourism technologies (STTs): Effects on satisfaction and destination loyalty	24
Fishing tourism and the environment: Examining fishing tourists’ resource consumption reduction and recycling behaviors at fishing destinations	24