Asia Pacific Journal of Marketing and Logistics

Article	Citations
The impact of normative appeals and affective priming on public service announcements (PSAs) – a moderating role of self-construals	139
Research on the driving mechanism of consumers’ purchasing intention to battery electric vehicle: based on SEM and fsQCA	113
Intention-behaviour gap in organic food consumption: a dual-moderated mediation model	109
Navigating emotional depletion: the role of emotional intelligence and donor status in shaping donation intentions	97
The fashion retailer's opportunity: effect of deal-seeking behavior on mobile shopping intention of showroomers	96
Visual complexity and presentation modality in traditional food advertising on Instagram: the moderating role of food neophobia	84
Do you judge a book by its cover? Online book purchases between Japan and France	73
Health service operational challenges and resilience strategies in “extreme” disruptive events	72
How does blockchain-based food traceability system drive consumers’ repurchase and word-of-mouth intentions toward organic food: a curvilinear role of producer-retailer (in)congruence	67
Humanitarian social-media messaging and consumer support for logistics services: evidence from China	64
The paradox of stringent environmental policies: the feedback between regulatory uncertainty and green technology adoption in competitive shipping	59
Leveraging NFTs for destination brand love: the roles of gratifications, cultural contact and destination image	55
How air pollution affects consumers' local brand choices: explanation from attribution and compensation tendency	55
Your voice takes me to the destination: the impact of AI streamer accent on viewers’ travel intention	48
How does consumers’ scarcity mentality in live-streaming influence impulse buying behavior? An empirical study from a competitive perspective	46
How does sports e-commerce influence consumer behavior through short video live broadcast platforms? Attachment theory perspective	46
Older adults’ adoption behavior of mobile health (mHealth) apps: integrating technology readiness with protection motivation theory	46
What happens before placing an order? Decoding consumers' visual attention during apparel information search in live-streaming	44
Influence of consumer anxiety on preference for self-improvement products	43
Impact of lottery promotion wins and losses: evidence from a promotion in a mobile payment service	43
RETRACTED: Uses and gratifications of metaverse: understanding the user adoption factors through a mixed method approach	42
Optimal coupon distribution strategy of retailers considering cross-industry joint promotion	41
Exploring the role of skippable and personalized ads in shaping click-through intention and reducing ad irritation on YouTube	40
Carbon emission spatial and temporal differences and influencing factors of the logistics industry in Northwestern provinces of China	40
Leverage user-determined checkout donations to boost mobile payment adoption	39

AI technology, FinTech services and Technostress effects on consumer financial decision-making: a smart PLS and experimental evidence approach	38
Air pollution and consumer health spending: how public awareness shifts expenditures from cure to prevention	38
How to win the hearts of consumers with hybrid design? The interactive effects of human–AI collaborative design and advertising appeals on purchase intentions	37
Blue for addition and red for subtraction: the effect of color congruence on arithmetic operations	36
Who sells it best? How streamer personality and product type shape consumer purchase intentions for near-expiry products	36
Personal cultural attributes influence women’s intention to further companion travel: the mediating roles of harmony and emotion	36
Leveraging social presence to drive impulsive buying in live shopping: the roles of self-efficacy, psychological ownership and perceived scarcity	35
What makes viewers loyal toward streamers? A relationship building perspective and the gender difference	35
Development of food sharing online networks for sustainability: Consumer perspectives on food security and sharing	35
How green marketing practices improve customer loyalty: the mediating role of green corporate image and the moderating role of green self-identity in the new energy vehicle market	35
Research on reducing supply chain carbon emissions considering energy service companies and blockchain technology adoption	33
Customers' dining choice using meal ordering apps: insights from China and Indonesia	33
Leveraging socially assistive robots in tourism to promote healthy aging: an exploratory study on aging population	33
Research on online shopping contextual cues: refining classification from text mining	32
Revealing the resistance of virtual streamers: intrusiveness, privacy disclosure and perceived justice	32
Celebrity vs influencer endorsements: exploring the effects of credibility and parasocial relationships on consumer-based brand equity	32
Technology in luxury brands: always a bridesmaid, never a bride	32
Tourists’ memorable tourism interaction experiences on their intention to revisit the festival	32
Influences of persona self on luxury brand attachment in the Metaverse context	30
The impact of keyword characteristics on seller performance in e-commerce platforms: focusing on the moderating effect of product types	30
Hotel employees will lie flat when recognising losing work values: a mediating effect of burnout-quitting	30
The effects of service quality on relationship quality and loyalty in business-to-business electrical and electronics industry	30
Can you resist the virtual temptations? Unveiling impulsive buying in metaverse retail	30
Luxury is dead, long live luxury! Resonance as an alternative lens to advance our understanding of an eternal desire and a global business	28
Trust to repurchase: investigating consumer behaviour with SOR theory and dual-stage SEM-ANN analysis	28
A streamlined survey instrument to moderate university students' grades for group projects	28
Consumer value expectations and risk perceptions in the context of metaverse – an exploratory study based on grounded theory	28
Images of ingredients or finished products on food packages: the effects of food readiness and purchasing motivations	27
Tourism experiences and healthy aging: extending the successful aging model	27
Talking the talk: how AI voice assistants’ apology styles shape consumer satisfaction in service recovery	27
The 18th FINA world masters championships and destination loyalty	27
Service recovery through anthropomorphic chatbots: a consumer face concern perspective	27
Understanding sustainable consumption intention among Chinese gen Z: a moderated mediation framework	26
Research on the spillover effects of promotion preannouncements on other selling products within and across brands	26
When background music in audiovisual advertisements can boost the perceived competence of the advertised brands – an empirical study from South Korea	26
The impact of brand inclusivity on consumer attitudes toward AI-designed products	26
User-generated content as a decision-support mechanism in high-involvement digital retail: evidence from smart device purchases in Vietnam	25
Hotel robotic services: enhancement or gimmick?	25
Lessons learnt from COVID-19 vaccine operations and distribution performance: challenges and resilience strategies	25
Fairness, profits and social welfare: the implications of pay-what-you-want in online food delivery	24
The e-WOM intention of artificial intelligence (AI) color cosmetics among Chinese social media influencers	24
What motivates viewers to purchase recommended products in live streaming? The moderating role of extroversion–introversion personality	24
Pricing strategy of first-enjoy-after-pay service offered by two-sided media platforms	24
Why I revisit a historic town in Chengdu? Roles of cognitive image, affective image and memorable tourism experiences	23
The effect of meta-commerce consumption value on consumer satisfaction and continuous usage intention: the moderating roles of meta-verse involvement and consumer competency	23
The role of generational product innovation rhythm in shaping consumer engagement for digital products	23
Future research directions of generative AI in marketing and logistics	22
Redemption-in-store or ship-to-home? Order fulfillment mode choice of physical retailing with livestreaming selling	22
Drivers of hotel digital intelligence capability: evidence from NCA and fsQCA	22
Paradoxical choice of Korean consumers: categorization effect, health halo and averaging bias	22

Pioneer or follower? The sequence of introducing self-operated logistics on platform under consideration of preannouncement	22
The heart of the cuisine experience in evoking emotional value: the importance of social media sharing and cultural education	22
Building self-brand connections through AI-enabled brand transparency in emerging market retail	22
How names and shapes correspond to the nature of products: an evaluation of auspicious foods	22
Corrigendum: Digital transformation and supply chain resilience in Chinese manufacturing: the mediating role of supply chain risk management	22
The role of green self-identity in shaping consumer loyalty and repurchase intentions: a moderated mediation model in green marketing	22
Exploring the impact of technology orientation on phygital space perception and luxury consumption experiences in Animal Crossing: New Horizons (ACNH)	21
Effects of mental simulation, new product attribute benefits and typicality on consumer attitudes	21
Expert knowledge: collaborating with generative artificial intelligence to improve service innovation performance	21
Exploring the role of brand–sustainability–self-congruence on consumers' evaluation of luxury brands	21
From cues to connections: visual style design on Instagram and its impact on brand relationships	21
Influence of social media influencer authenticity on their followers' perceptions of credibility and their positive word-of-mouth	20
Exploring new dimensions in OTT consumption: an empirical study on perceived risks, descriptive norms and goal-directed behaviour	20
How does brand authenticity influence brand loyalty? Exploring the roles of brand attachment and brand trust	20
Setting an alarm for food: how digital shelf-life labels reduce consumer food waste	20
The impact of blockchain food traceability system on consumers' affective brand commitment and premium price motivation	20
Fear more or fear no more: examining the emotional and behavioral consequences of FOMO and JOMO	20
The performance of major airports in the Europe, North America and Asia	19
When visual concreteness meets temporal framing in foreign-brand storytelling on social media	19
Beyond brand loyalty: exploring multi-dimensional fandom in webtoon-based brand extensions	19
How to make a green product advertisement? The effect of advertising appeals on green purchase intention	19
How does language intensity of brand fan word-of-mouth (WOM) affect customers' willingness to adopt WOM? An empirical study based on psychological resistance theory	19
Effect of brand experiences on brand loyalty mediated by brand love: the moderated mediation role of brand trust	19
Understanding digital risk governance in manufacturing supply chains: behavioral insights from prospect theory and evolutionary games	19
Who hates your brand? An analysis of consumer brand hater typology	19
Performance implications of peer monitoring among suppliers	19
A brand loyalty–risk framework in the luxury watch market	18
Ensuring delivery performance through logistics resilience: the role of digital-enabled logistics integration	18
Loyalty to amateur sellers in the online second-hand market	18
The effects of brand collaboration with the online game on customer equity and purchase intention: moderating effect of fashion brand type	17
The impact of firm-retail investor interaction on marketing investment: evidence from China	17
Defend what you love and what is fair: defensive word-of-mouth toward a brand	17
Power of sellers: exploring the role of sales information transparency and emotional communication in the context of re-commerce platforms	17
The impact of carbon emission regulations on B2C car-sharing platforms’ operating models	17
Social aspect versus service quality in trust formation toward mobile payment adoption: a case study of Indonesia	17
The impact of perceived sociability on heterogeneous customer-to-customer interactions and customer citizenship behaviors in collectively interactive service settings	16
Impacts of information asymmetry on users' payment rates: evidence from trading data of Chinese knowledge payment platform	16
The impact of corporate philanthropy on the evolution of social media brand community – based on the case of ERKE	16
Influence of celebrity endorser types on luxury fashion brand attitude and purchase intention: evidence from Chinese young female consumers	16
Writing down my nickname: the role of name reminders in shaping consumer behavioral intentions	16
Effectiveness of environmental claims in preventing food waste: exploring consumer perspectives toward suboptimal food	16
Understanding the roles of interaction and trust in formation of loyalty toward customer-to-customer (C2C) platforms	16
The effect of goal type of user-generated content on consumers' compensatory consumption behavior	16
The potential of AI tools in shaping digital consumers’ behavior: investigating e-commerce engagement of Chinese Generation Z	16
Digital luxury: how avatar marketing drives consumer engagement for luxury brands	15
AI collaboration and fashion consumption intention: an empirical study based on perceived affordance and AI literacy	15
Optimal pricing strategy for advance selling through group buying	15
The interaction of external and internal CSR during COVID-19: a signaling theory perspective	15
The effect of visibility of country of origin labelling on consumers' fresh meat preferences	15
Social influencer spillover effects under cap-and-trade and carbon tax regulation: the choice between marketplace or reseller mode	15
Corrigendum: Integrating oncology, travel therapy and health economics: exploring synergistic approaches to enhance cancer care and well-being	15
Integrating technology acceptance model and value-based adoption model to determine consumers’ perception of value and intention to adopt AR in online shopping	15
Extending self-congruity theory in slow tourism: mediating mechanisms and behavioral outcomes	15
Poison or remedy? Masculinity in a pathos-based sustainable brand story	15
Exploring the dichotomy between brand addiction and brand love: a comprehensive analysis	14
“Good shopping decisions” or “selling goods” – the impact of short video marketing models on consumer purchasing behavior	14
Activating the commercial power of ritual experiences: exploring their impact on consumer well-being and brand loyalty	14
Digital transformation and supply chain resilience in Chinese manufacturing: the mediating role of supply chain risk management	14
Research on the coordinated development evaluation of manufacturing and logistics industry: a case study of Jiangsu province and Shandong province	14
Determining factors of continuance intention in mobile payment: fintech industry perspective	14
Social media marketing in the digital age: empower consumers to win big?	14
The impact of live background visual complexity on consumer purchase intention: an eye-tracking study	14
Emotional responses in online social interactions: the mediating role of flow	14
Radical versus incremental green innovation: how product duality shapes consumer response	14
Self-regulation and panic buying: examining the brake mechanism effect on fear of missing out	14
The UAM service network: multi-objective and multi-period design for UAM airports	14
Product information the more the better? A moderated mediation model to explain consumer purchasing intention in cross-border e-commerce	14
Appearance and media popularity affecting experiential gift-giving	14
Do family factors affect the usage intention of smart homes? A PLS-SEM empirical study from China	14
The motivations of extreme tourism and their effects on travel intention: the mediating role of self-congruity	13
From trial to triumph! A longitudinal design eliciting social impact perspective for sustained usage of gamified fitness apps	13
The two-stage pricing of preannouncement for platform introducing self-operated logistics under consideration of the first- or second-mover advantage	13
Exerting creativity: unveiling the mechanisms of mobile short-video advertising in promoting consumer decision-making	13
Digitalization and green supply chain activities in manufacturing: a case study of Huawei	13
Enhancing purchase intentions among young consumers in a live-streaming shopping environment using relational bonds: are there differences between “buyers” and “non-buyers”?	13
How multi-modal green advertising appeal influences purchase intention: an empirical study from China	13
Image recommendation for social media marketing in maternity and baby care product industry – a machine learning approach	13
The role of short videos in inspiring traditional food consumption: a conditional mediation model	13
Empowerment or erosion? The impacts of NFT promotion strategy on brand attitude and physical product purchase intention	13
Navigating turbulent waters: the impact of technological turbulence on entrepreneurial orientation in Chinese e-commerce enterprises	13

Retail channel, direct channel, or dual channels: which works better for manufacturers' trade-ins?	13
Reward model development for referral reward program in delivery services based on customer preferences	13
The effect of disabled employees on consumer responses: the moderating role of AI	13
Visual attention differences toward football stadium’s naming rights: an eye tracking study	13
Beyond human streamers: how AI-avatar engagement strategies influence consumer acceptance	13
The aftermath of greenwashing in the fashion industry: Chinese consumer responses to different types of greenwashing	13
Research on the influence of digital human avatar characteristics on brand fans effect	12
The responses observed of consumers during the viewing of short video advertisements: a study based on EEG signals	12
Harnessing corporate social responsibility to drive brand performance: role of perceived innovation in product and service brands	12
How the construal of power impacts healthy food preference: the mediating role of self-discipline perception	12
The future of live-streaming commerce: understanding the role of AI-powered virtual streamers	12
Cultivating loyalty in fast food through marketing cues	12
Self-created or collaborative? The effects of virtual influencers' identity type and post type on purchase intentions	12
Enhancing hedonic well-being and stickiness: social contagion effects of entertainment-oriented influencers in the Asia-Pacific market	12
They’re involved, will you be involved? Research on the impact of social network embeddedness on customers’ online referral intention	12
Exploring factors influencing impulse buying in live streaming shopping: a stimulus-organism-response (SOR) perspective	12
From brand awareness with brand association to brand advocacy in the food and beverage sector: the mediation role of brand equity	12
Effects of app icon familiarity and authority on app icon image fit and usage intention: focusing on the moderating effects of app icon features and app type	12
Retraction notice: Purchase intention of organic foods: are lifestyles of health and sustainability the reason for my purchase decision?	12
Seeking interpersonal distance: how embarrassment drives low facial prominence preference	12
When and how companion AIs with a personal role increase consumers' interaction intention	11
Management ability and new quality productivity transition: a DID analysis of ESG performance and financial leverage thresholds in China’s high-pollution industries	11
Why do consumers buy NFTs?: Multi-path of attitude and the bandwagon effect	11
Corrigendum: Digital transformation and supply chain resilience in Chinese manufacturing: the mediating role of supply chain risk management	11
Augmented reality (AR) marketing, customer experiences and customer delight in soft drinks: an empirical study	11
Beyond coffee: how customers’ perceptions of self-congruity and functional congruity influence brand loyalty and eWOM in a name-brand coffee shop	11
Perceived value versus intrusiveness: the role of privacy self-efficacy and decision quality in mobile augmented reality try-ons	11
Pushed from tradition, pulled by green: consumer switching to drone food delivery	11
Navigating the nexus between senior tourism and healthy aging: a post-neoliberal perspective	11
Modeling purchase intention for virtual reality hardware: a cognition-affect-conation (CAC) approach	11
How four aspects of narcissism prompt tourists to make landmark check-in: the mediating role of perceived enjoyment and perceived status attainment	10
Effects of perceived risk on consumers’ intentions to purchase second-hand clothing: a comparison across four generations	10
The borders are re-opening! Has virtual reality been a friend or a foe to the tourism industry so far?	10
When empathy is enhanced by human–AI interaction: an investigation of anthropomorphism and responsiveness on customer experience with AI chatbots	10
Dual effects of time length as experiential marketing elements in We-media videos	10
Investigating the drivers of discontinuous usage in short-video platforms: the role of information characteristics	10
Metaverse in marketing and logistics: the state of the art and the path forward	10
Health consciousness and self-congruity in natural wine consumption: evidence from Korean MZ generation women	10
Investigating the technology acceptance model, image congruence and cultural differences in facial recognition payment adoption	10
The dual-track strategy for luxury brands in the digital era: focusing on the balance between social image and personal desires	10
Understanding the intricacies of risky indebtedness, impulse buying and perceived risk in buy-now-pay-later adoption	10
Social media physician influencers and patients’ participation in value co-creation	10
Perceived meaninglessness: peer suicide can be like a wrecking ball to college students’ interest in self-improvement products	10
Extended service strategy choice for competing manufacturers in agency retail platform considering consumer preferences	9
Brand-assisted consumer resale as a circular marketing strategy: consumer psychology and comparative effects with sustainable product design	9
When time and joy intertwine: how host sincerity unlocks tourist immersion in Chinese traditional villages	9
The paradox of search costs: exploring the nonlinear effects on e-commerce basket value	9
A study on the mediating effect of brand trust between perceived legitimacy of influencers and attitude toward brand: evidence from Turkey	9
Consumer responses to AI-designed virtual luxury products: a double-edged sword for perceived brand innovativeness and authenticity	9
From cognitive bias to social identity: consumer ethnocentrism and traditional Chinese medicine consumption intentions in China	9
Flatness promotes modernity: logo flatness and consumers' perception of brand image	9
The influence of uncertainty on indulgent consumption: a chain mediation model of curiosity and positive emotion	9
Consumers’ engagement in online shopping platform: influences on self-concept and subjective well-being within the platform	9
The selection model of international air express for high-tech manufacturers in airfreight of sample products: the fuzzy best-worst method	9
Quality risk management: effects of cognitive bias and supplier risk levels	9
Investigating consumers’ intention to use drone food delivery services: Do personality traits matter?	9
Consumers’ perceived value and use intention of cashless payment in the physical distancing context: evidence from an Asian emerging market	9
Enhancing human–AI service interactions: the synergistic effects of AI-expressed emotions and grounding on satisfaction	9
How do live-streamers attract their consumers: insights from a multi-group analysis	9
Psychological need profiles during online shopping: exploring associations with word-of-mouth and loyalty	9
What drives new luxury consumption? Application of schema congruity theory and heuristic systematic framework	9
Consumer insights on cultural appropriation in fashion: a Douyin analysis	9
The integrated interaction of channel selection of supplier and information-sharing decision of hybrid platform in two-stage game process	8
Systematic investigation of the logistics service quality of cross-border e-commerce: a mixed-methods perspective	8
How employee-guest interactions and welcome hospitality create brand attitudes for first-time hotel customers	8
To enter or not to enter? Optimizing pricing and e-commerce platform entry strategies for retailers under demand uncertainty	8
Inter-platform information sharing strategy within targeted advertising	8
Cross-session content configuration in hybrid livestreaming: how promotional spacing and intervening nonpromotional sessions shape sales performance	8
Keeping the ball rolling: using the S-O-R framework to investigate the determinants of football fan loyalty	8
The role of tourism in healthy aging: interdisciplinary perspectives on well-being, accessibility and their policy implications	8
Attractiveness vs similarity: how attributes of AI-based virtual influencers impact credibility, parasocial interaction and purchase intentions of social-media users	8
Why do players continue playing esports? A mixed-method study based on uses and gratifications theory	8
How attractiveness and value similarity drive social media live streaming purchases: a hybrid SEM-ANN approach	8
Do satisfied customers recommend restaurants? The moderating effect of engagement on social networks on the relationship between satisfaction and eWOM	8
How celebrity attachment influences event participation intentions: from the customer-relationship theory and attachment theory approaches	8
Engaging tourists from city aesthetics: evidence from multi-modal analysis of computer vision and text mining	8
Mediating effects of relationship marketing orientation and service quality orientation on policyholder retention in non-life insurance services	8
What motivates users to keep WhatsApp statuses: a scale development study	8
Authentic experiences and destination brand equity: a moderated mediation model of aesthetic perception and place identity	8
Does polychronicity among sales employees develop B2B service recovery? A dual assessment through ambidextrous leadership	8
Switching and repurchase after negative experience: the role of recovery satisfaction, brand hate, brand forgiveness and brand love	8
Enhancing sustainable consumer practices: the role of environmental knowledge in adopting BORS services	8
Exploring the mechanisms of different social norms influencing green consumption attitude and behavior	8
How cultural values integrate with each other to trigger sustainable consumption: a cross-culture study	8
An empirical investigation of service quality of intercity rail transit in the Pearl River Delta using AHP-fuzzy comprehensive evaluation	8
Material or symbolic culture: exploring the influence of cultural mixing on consumers with different sensory experience focus	8
Shaping and marketing cultural heritage identity: contrasting environmental effects of crowdedness and atmosphere	8
Navigating the electric shift: the interplay of consumer preferences and infrastructure in EV uptake	8
Research on the influence of online fitness user engagement on value co-creation behavior	8
The adoption of mobile payment services by millennials: the roles of smartphone addiction and situational variables	8
Supplier classification and ranking of new energy vehicle based on CPT-TODIMSort method	8