Asia Pacific Journal of Marketing and Logistics

Article	Citations
The influence of e-customer satisfaction, e-trust and perceived value on consumer's repurchase intention in B2C e-commerce segment	78
Augmented reality (AR) app use in the beauty product industry and consumer purchase intention	65
The influence of brand experience on brand authenticity and brand love: an empirical study from Asian consumers’ perspective	65
Metaverse in marketing and logistics: the state of the art and the path forward	56
Exploring factors influencing impulse buying in live streaming shopping: a stimulus-organism-response (SOR) perspective	53
The effect of brand experiences on brand loyalty through perceived quality and brand trust: a study on sports consumers	48
The role of social media elements in driving co-creation and engagement	47
Big Five personality traits and green consumption: bridging the attitude-intention-behavior gap	44
Antecedents of smartphone brand switching: a push–pull–mooring framework	44
“I buy green products for my benefits or yours”: understanding consumers' intention to purchase green products	40
Factors influencing consumer use of a sport-branded app: the technology acceptance model integrating app quality and perceived enjoyment	40
The effects of perceived luxury value on customer engagement and purchase intention in live streaming shopping	40
Leveraging personalization and customization affordances of virtual try-on apps for a new model in apparel m-shopping	40
Impact of COVID-19 pandemic upon fashion consumer behavior: focus on mass and luxury products	36
The influence of trust and relationship commitment to vloggers on viewers' purchase intention	35
Ride-hailing apps' continuance intention among different consumer groups in Indonesia: the role of personal innovativeness and perceived utilitarian and hedonic value	34
Online brand advocacy and brand loyalty: a reciprocal relationship?	33
Examining the mediating role of social interactivity between customer engagement and brand loyalty	32
What drives customers towards mobile shopping? An integrative technology continuance theory perspective	32
The importance of knowledge and trust for ethical fashion consumption	31
Co-creating blockchain adoption: theory, practice and impact on usage behavior	30
Psychological consumer behavior and sustainable green food purchase	30
Channel integration affects usage intention in food delivery platform services: the mediating effect of perceived value	29
Impulsive purchasing and luxury brand loyalty in WeChat Mini Program	29
Exploring the nexus of social media influencers and consumer brand engagement	29

The mechanism leads to successful clickbait promotion in WeChat social media platforms	29
Enhancing competitive advantage and financial performance of consumer-goods SMEs in export markets: how do social capital and marketing innovation matter?	28
Green behaviour and switching intention towards remanufactured products in sustainable consumers as potential earlier adopters	27
Assessing word-of-mouth reputation of influencers on B2C live streaming platforms: the role of the characteristics of information source	26
Determining factors of continuance intention in mobile payment: fintech industry perspective	26
Understanding customers’ stickiness of live streaming commerce platforms: an empirical study based on modified e-commerce system success model	26
The perceived value of digital fashion product and purchase intention: the mediating role of the flow experience in metaverse platforms	26
Developing an extended model of self-congruity to predict Chinese tourists' revisit intentions to New Zealand: the moderating role of gender	26
The impact of firm innovativeness on consumer trust in the sharing economy: a moderated mediation model	25
Fashion involvement, opinion-seeking and product variety as stimulators for fashion e-commerce: an investigated model based on S-O-R model	24
Exploring relationship among semiotic product packaging, brand experience dimensions, brand trust and purchase intentions in an Asian emerging market	24
The borders are re-opening! Has virtual reality been a friend or a foe to the tourism industry so far?	24
What attracts me or prevents me from mobile shopping? An adapted UTAUT2 model empirical research on behavioral intentions of aspirant young consumers in Pakistan	23
Exploration of patriotic brand image: its antecedents and impacts on purchase intentions	23
Effects of parasocial interaction, brand credibility and product involvement on celebrity endorsement on microblog	23
The influence of social media usage, self-image congruity and self-esteem on conspicuous online consumption among millennials	23
Impact of perceived brand localness and globalness on brand authenticity to predict brand attitude: a cross-cultural Asian perspective	23
Generating customer engagement in electronic-brand communities: a stimulus–organism–response perspective	23
Ecological consciousness and sustainable purchase behavior: the mediating role of psychological ownership	22
The application of digital technology in gambling industry	22
Effect of channel integration quality on consumer responses within omni-channel retailing	21
Influence of robots service quality on customers' acceptance in restaurants	21
Linking social media marketing efforts with customer brand engagement in driving brand loyalty	21
Investigating the live streaming sales from the perspective of the ecosystem: the structures, processes and value flow	20
Celebrity endorsement in marketing from 1960 to 2021: a bibliometric review and future agenda	20
The relationship between needs, motivations and information sharing behaviors on social media: focus on the self-connection and social connection	19
Marketing competency, marketing innovation and sustainable competitive advantage of small and medium enterprises (SMEs): a mixed-method analysis	18
Investigating the impact of authenticity of social media influencers on followers' purchase behavior: mediating analysis of parasocial interaction on Instagram	18
Robo-advisor based on unified theory of acceptance and use of technology	17
To verify or not to verify: using partial least squares to predict effect of online news on panic buying during pandemic	17
How do followers infer the motives behind an influencer's advertising disclosures?	17
Purchase intention of organic foods: are lifestyles of health and sustainability the reason for my purchase decision?	17
The metaverse experience in luxury brands	16
Hedonic shopping experience, subjective well-being and brand luxury: a comparative discussion of physical stores and e-retailers	16
What motivates consumers to be in line with online shopping?: a systematic literature review and discussion of future research perspectives	16
Empirical study of consumer participation motivation in value cocreation within cultural and creative virtual brand communities	15
What are the mechanisms through which inter-organizational relationships contribute to supply chain resilience?	15
Factors influencing parasocial relationship in the virtual reality shopping environment: the moderating role of celebrity endorser dynamism	15
Customer engagement on social media, brand equity and financial performance: a comparison of the US and Korea	15
Motivation for users' knowledge-sharing behavior in virtual brand communities: a psychological ownership perspective	15
Application of UAVs for tourism security and safety	15
Deciphering the impact of responsiveness on customer satisfaction, cross-buying behaviour, revisit intention and referral behaviour	15
E-commerce for a sustainable future: integrating trust, green supply chain management and online shopping satisfaction	14
Examining drivers and outcomes of social media brand engagement	14
Customers' dining choice using meal ordering apps: insights from China and Indonesia	14
Architectural design and consumer experience: an investigation of shopping malls throughout the design process	14
A dual process on shopping well-being across shopping contexts: the role of shopping values and impulse buying	14
Service marketing strategies and performances of tourism and hospitality enterprises: implications from a small border province in Thailand	14
A literature review on the impact of the COVID-19 pandemic on consumer behaviour: implications for consumer-centric logistics	14
Supply chain insights from social media users’ responses to panic buying during COVID-19: the herd mentality	14

Effect of brand experiences on brand loyalty mediated by brand love: the moderated mediation role of brand trust	14
Market orientation, performance and the mediating role of innovation in Indonesian SMEs	13
An empirical study on repeat consumer's shopping satisfaction on C2C e-commerce in Japan: the role of value, trust and engagement	13
Trust transfer and the intention to use app-enabled carpooling service	13
Shaping employee green behavior: a multilevel approach with Pygmalion effect	13
Sustaining customer loyalty of fresh food e-tailers: an empirical study in China	13
Factors influencing smartphone based online shopping: an empirical study of young Women shoppers	13
Differences between robot servers and human servers in brand modernity, brand love and behavioral intentions in the restaurant industry	13
The impact of online reviews on product returns	13
Warmth or competence? The effects of cool and cuteness on the perceived quality of digital products	13
Investigating tourist post-travel evaluation and behavioural intention: a cultural intelligence perspective	12
Determining criteria interaction and criteria priorities in the freight village location selection process: the experts' perspective in Turkey	12
Buy domestic or foreign brands? The moderating roles of decision focus and product quality	12
The mediating roles of memorable tourism experiences and destination image in the correlation between cultural heritage rejuvenation experience quality and revisiting intention	12
Dissatisfaction toward O2O websites: expectation disconfirmation and justice perspective	12
Understanding the role of image, quality and price for developing prestigious mass brands	12
Understanding the antecedents and outcomes of brand community-swinging in a poly-social-media context: a perspective of channel complementarity theory	12
A bibliometric analysis of green marketing in marketing and related fields: From 1991 to 2021	12
Social media marketing in the digital age: empower consumers to win big?	12
Mobile shopping decision comfort using augmented reality: the effects of perceived augmentation and haptic imagery	11
The effect of consumer resistance to innovation on innovation adoption: the moderating role of customer loyalty	11
Understanding corporate culture and business performance from a Confucian perspective	11
Reasons for resistance to e-waste recycling: evidence from an emerging economy	11
The role of a mega-sporting event in attracting domestic tourists: the case of Seoul	11
“Do they mean what they say?” Measuring greenwash in the sustainable property development sector	11
Can you represent me? The influence of consumers' self-congruity on their brand loyalty behavior	11
Leaders that bind: the role of network position and network density in opinion leaders' responsiveness to social influence	11
Price promotion in omnichannel retailing: how much is too much?	11
The influence of service category, consumers' narcissism and processing mode on service customization consumption	11
Influences of persona self on luxury brand attachment in the Metaverse context	11
Exploring consumer purchase intention in cross-border e-commerce: evidence from ‘belt and road’ countries	10
Value co-creation for developing cultural and creative virtual brand communities	10
Cooperator or supporter: how can cross-boundary Macau–Zhuhai metropolis promote regional tourism together?	10
Thomas Cook(ed): using Altman's z-score analysis to examine predictors of financial bankruptcy in tourism and hospitality businesses	10
Effects of service encounter barriers on situational abnormality and consumers' behavioral intentions at food and beverage restaurants	10
Innovation-driven development strategy and research development investment: a case study of Chinese sport firms	10
Islamic bank trust: the roles of religiosity, perceived value and satisfaction	9
Effect of benefits and risks on customer's psychological ownership in the service industry	9
Consumer purchase intention of intangible cultural heritage products (ICHP): effects of cultural identity, consumer knowledge and manufacture type	9
The synergistic impact of motivations on sustained pro-environmental consumer behaviors: an empirical evidence for single-use plastic products	9
A stimulus-organism-response perspective to examine green hotel patronage intention	9
Charting sustained usage toward mobile social media application: the criticality of expected benefits and emotional motivations	9
Religious compensatory consumption in the Islamic context: the mediating roles of religious social control and religious guilt	9
Mixed emotional appeal enhances advertising effectiveness of pro-environmental luxury brands: the mediating role of cognitive flexibility	9
Does social capital provide marketing benefits for startup business? An emerging economy perspective	9
Fertility care quality and experiential relationship marketing: a case study of mainland Chinese fertility tourists to Malaysia	9
The effect of human model image backgrounds on consumer responses: empirical evidence from a Chinese apparel e-retailer	9
Consumer retention in two-wheeler industry: a moderated mediation model	9
An integrated model of consumers' decision-making process in social commerce: a cross-cultural study of the United States and China	8
Understanding Chinese consumers' pre-purchase value expectations: the role of country of origin effect	8
Willingness to pay for traditional ready-to-eat food packaging: examining the interplay between shape, font and slogan	8
Buyer–supplier collaborative cost sharing and the performance of fresh agricultural produce cold chains: a retailer fairness concern perspective	8
Higher innovativeness, lower technostress?: comparative study of determinants on FinTech usage behavior between Korean and Chinese Gen Z consumers	8
Do relational benefits influence commitments and loyalty in a non-contract mechanism?	8
Why do consumers buy counterfeit luxury products? A tale of two major cities in two different countries	8
Toward a better understanding of the attitude–behavior gap in organic food conative loyalty: a moderation and moderated mediation analysis	8
The differential impact of monological and dialogical corporate social responsibility communication strategies on brand trust in the credence goods market	8
Revisiting the service recovery paradox in the restaurant industry	8
COVID-19 pandemic: consumers' purchase intention of indoor fitness products during the partial lockdown period in Singapore	8
User participation, knowledge management capability and service innovation: e-commerce enterprises in the digital age	8
Traditional Chinese medicine as a tourism recovery drawcard to boost China's inbound tourism after COVID-19	8
The effects of brand collaboration with the online game on customer equity and purchase intention: moderating effect of fashion brand type	8
Do satisfied customers recommend restaurants? The moderating effect of engagement on social networks on the relationship between satisfaction and eWOM	8
Intrinsic motivations affecting millennial mobile impulsive shopping in emerging markets during the COVID-19 pandemic	8
Research on the influence of online photograph reviews on tourists' travel intentions: rational and irrational perspectives	7
The importance of region of origin and geographical labeling for tea consumers: the moderating effect of traditional tea processing method and tea prices	7
Using the life course paradigm to study financial well-being in late life	7
The effect of consumer-based brand authenticity on customer satisfaction and brand loyalty	7
Straight eye for the queer ad: attitudes, skepticism, inferences of manipulative intent and willingness to buy	7
Editorial: Written by ChatGPT, illustrated by Midjourney: generative AI for content marketing	7
Examining the consequences of adaptive selling behavior by door-to-door salespeople in the Korean cosmetic industry	7
Organizational citizenship behaviors perceived by collectivistic 50-and-older customers and medical-care service performance: an application of stimulus-organism-response theory	7
The e-WOM intention of artificial intelligence (AI) color cosmetics among Chinese social media influencers	7
Traditional media or social media? Corporate green media communication and consumer intention to cocreate green value in post-COVID-19 China	7
Toward a supply chain risk identification and filtering framework using systems theory	7
Diagnosing the service quality of perishable-food logistics: temperature-sensitive milk delivery	7
The trinity of extended service quality, distinct perceived value, and customer loyalty facilitators	7
Being natural is aesthetic: the effects of “natural” labeling on lay beliefs and the purchase intention of unattractive produce	7
Environmental concern and purchase intention of pre-loved luxury products: a moderated mediation model	7
The optimal subsidy scheme and technology innovation strategy considering consumers' green premium	7

Mobile marketing interface layout attributes that affect user aesthetic preference: an eye-tracking study	7
What motivates viewers to purchase recommended products in live streaming? The moderating role of extroversion–introversion personality	7
Catching silver consumers in China: an integrated model of Chinese older adults' use of social networking technology	7
Customer segment transition through the customer loyalty program	7
Consumers' cultural identity under glocalization: Vietnamese consumers' global and national identities and their cross-cultural consumption	7
Enhancing purchase intentions among young consumers in a live-streaming shopping environment using relational bonds: are there differences between “buyers” and “non-buyers”?	7
The effect of Generation Z's perceptions of brand activism on brand loyalty: evidence from Vietnam	7
Understanding the roles of interaction and trust in formation of loyalty toward customer-to-customer (C2C) platforms	7
Alexa, it is creeping over me – Exploring the impact of privacy concerns on consumer resistance to intelligent voice assistants	7
Influence of social media influencer authenticity on their followers' perceptions of credibility and their positive word-of-mouth	7
What are the most important consumer decision factors when choosing an airline? An emerging economy perspective	7