Asia Pacific Journal of Marketing and Logistics

Article	Citations
Do you judge a book by its cover? Online book purchases between Japan and France	114
The impact of normative appeals and affective priming on public service announcements (PSAs) – a moderating role of self-construals	99
Health service operational challenges and resilience strategies in “extreme” disruptive events	90
How does consumers’ scarcity mentality in live-streaming influence impulse buying behavior? An empirical study from a competitive perspective	83
Leveraging NFTs for destination brand love: the roles of gratifications, cultural contact and destination image	72
Encroachment in a three-echelon supply chain: manufacturer encroachment or distributor encroachment	71
The fashion retailer's opportunity: effect of deal-seeking behavior on mobile shopping intention of showroomers	62
How does sports e-commerce influence consumer behavior through short video live broadcast platforms? Attachment theory perspective	59
Intention-behaviour gap in organic food consumption: a dual-moderated mediation model	58
How air pollution affects consumers' local brand choices: explanation from attribution and compensation tendency	55
How does blockchain-based food traceability system drive consumers’ repurchase and word-of-mouth intentions toward organic food: a curvilinear role of producer-retailer (in)congruence	55
Research on the driving mechanism of consumers’ purchasing intention to battery electric vehicle: based on SEM and fsQCA	53
Older adults’ adoption behavior of mobile health (mHealth) apps: integrating technology readiness with protection motivation theory	51
Research on reducing supply chain carbon emissions considering energy service companies and blockchain technology adoption	51
Exploring the role of skippable and personalized ads in shaping click-through intention and reducing ad irritation on YouTube	48
Leveraging social presence to drive impulsive buying in live shopping: the roles of self-efficacy, psychological ownership and perceived scarcity	48
Technology in luxury brands: always a bridesmaid, never a bride	48
Trust to repurchase: investigating consumer behaviour with SOR theory and dual-stage SEM-ANN analysis	46
Consumer value expectations and risk perceptions in the context of metaverse – an exploratory study based on grounded theory	44
Optimal coupon distribution strategy of retailers considering cross-industry joint promotion	42
Influences of persona self on luxury brand attachment in the Metaverse context	42
The effects of service quality on relationship quality and loyalty in business-to-business electrical and electronics industry	42
Hotel employees will lie flat when recognising losing work values: a mediating effect of burnout-quitting	41
Impact of lottery promotion wins and losses: evidence from a promotion in a mobile payment service	38
Leveraging socially assistive robots in tourism to promote healthy aging: an exploratory study on aging population	38

Revealing the resistance of virtual streamers: intrusiveness, privacy disclosure and perceived justice	38
Development of food sharing online networks for sustainability: Consumer perspectives on food security and sharing	38
RETRACTED: Uses and gratifications of metaverse: understanding the user adoption factors through a mixed method approach	37
Research on online shopping contextual cues: refining classification from text mining	37
What makes viewers loyal toward streamers? A relationship building perspective and the gender difference	35
How green marketing practices improve customer loyalty: the mediating role of green corporate image and the moderating role of green self-identity in the new energy vehicle market	35
Personal cultural attributes influence women’s intention to further companion travel: the mediating roles of harmony and emotion	35
Customers' dining choice using meal ordering apps: insights from China and Indonesia	34
The impact of keyword characteristics on seller performance in e-commerce platforms: focusing on the moderating effect of product types	32
Influence of consumer anxiety on preference for self-improvement products	32
Can you resist the virtual temptations? Unveiling impulsive buying in metaverse retail	31
The effects of organizational positioning and donation recognition on charitable giving: insights from moral foundations theory	31
A streamlined survey instrument to moderate university students' grades for group projects	30
Pricing strategy of first-enjoy-after-pay service offered by two-sided media platforms	30
Luxury is dead, long live luxury! Resonance as an alternative lens to advance our understanding of an eternal desire and a global business	30
Research on the spillover effects of promotion preannouncements on other selling products within and across brands	30
When background music in audiovisual advertisements can boost the perceived competence of the advertised brands – an empirical study from South Korea	30
The effect of meta-commerce consumption value on consumer satisfaction and continuous usage intention: the moderating roles of meta-verse involvement and consumer competency	28
Use of real-life imagery and words in luxury brand trademarks: a study of the trademark lawsuits involving the Polo/Lauren Company	28
Lessons learnt from COVID-19 vaccine operations and distribution performance: challenges and resilience strategies	28
The 18th FINA world masters championships and destination loyalty	27
Tourism experiences and healthy aging: extending the successful aging model	27
Images of ingredients or finished products on food packages: the effects of food readiness and purchasing motivations	26
Why are college sports tourists traveling long distance? Antecedents of destination and team loyalty	26
The e-WOM intention of artificial intelligence (AI) color cosmetics among Chinese social media influencers	26
Omni micro-reseller's path-to-purchase and MSEs omnichannel readiness in the Indonesian affordable fashion industry	24
What motivates viewers to purchase recommended products in live streaming? The moderating role of extroversion–introversion personality	24
Why I revisit a historic town in Chengdu? Roles of cognitive image, affective image and memorable tourism experiences	24
Service recovery through anthropomorphic chatbots: a consumer face concern perspective	24
Pioneer or follower? The sequence of introducing self-operated logistics on platform under consideration of preannouncement	23
How names and shapes correspond to the nature of products: an evaluation of auspicious foods	23
Paradoxical choice of Korean consumers: categorization effect, health halo and averaging bias	23
Exploring new dimensions in OTT consumption: an empirical study on perceived risks, descriptive norms and goal-directed behaviour	23
Talking the talk: how AI voice assistants’ apology styles shape consumer satisfaction in service recovery	23
Fairness, profits and social welfare: the implications of pay-what-you-want in online food delivery	23
How does brand authenticity influence brand loyalty? Exploring the roles of brand attachment and brand trust	22
Exploring the role of brand–sustainability–self-congruence on consumers' evaluation of luxury brands	22
Expert knowledge: collaborating with generative artificial intelligence to improve service innovation performance	22
Exploring the impact of technology orientation on phygital space perception and luxury consumption experiences in Animal Crossing: New Horizons (ACNH)	22
The role of green self-identity in shaping consumer loyalty and repurchase intentions: a moderated mediation model in green marketing	21
Fear more or fear no more: examining the emotional and behavioral consequences of FOMO and JOMO	21
Future research directions of generative AI in marketing and logistics	21
The heart of the cuisine experience in evoking emotional value: the importance of social media sharing and cultural education	21
Effects of mental simulation, new product attribute benefits and typicality on consumer attitudes	21
The role of generational product innovation rhythm in shaping consumer engagement for digital products	21
Who hates your brand? An analysis of consumer brand hater typology	20
Warranty or education?: An analysis of marketing strategy choices for remanufactured products	20
Predicting SMEs performance through green supply chain practices: a mediation model link of business process performance	20
Performance implications of peer monitoring among suppliers	20
The impact of blockchain food traceability system on consumers' affective brand commitment and premium price motivation	20

Influence of social media influencer authenticity on their followers' perceptions of credibility and their positive word-of-mouth	20
Effect of brand experiences on brand loyalty mediated by brand love: the moderated mediation role of brand trust	20
Loyalty to amateur sellers in the online second-hand market	19
How does language intensity of brand fan word-of-mouth (WOM) affect customers' willingness to adopt WOM? An empirical study based on psychological resistance theory	19
The impact of corporate philanthropy on the evolution of social media brand community – based on the case of ERKE	19
The performance of major airports in the Europe, North America and Asia	19
The effect of goal type of user-generated content on consumers' compensatory consumption behavior	19
Defend what you love and what is fair: defensive word-of-mouth toward a brand	19
The impact of perceived sociability on heterogeneous customer-to-customer interactions and customer citizenship behaviors in collectively interactive service settings	18
The effects of brand collaboration with the online game on customer equity and purchase intention: moderating effect of fashion brand type	18
Beyond brand loyalty: exploring multi-dimensional fandom in webtoon-based brand extensions	18
Impacts of information asymmetry on users' payment rates: evidence from trading data of Chinese knowledge payment platform	18
Digital luxury: how avatar marketing drives consumer engagement for luxury brands	18
The impact of carbon emission regulations on B2C car-sharing platforms’ operating models	18
How to make a green product advertisement? The effect of advertising appeals on green purchase intention	18
Understanding digital risk governance in manufacturing supply chains: behavioral insights from prospect theory and evolutionary games	18
A brand loyalty–risk framework in the luxury watch market	17
Social aspect versus service quality in trust formation toward mobile payment adoption: a case study of Indonesia	17
Mobile marketing interface layout attributes that affect user aesthetic preference: an eye-tracking study	17
Understanding the role of image, quality and price for developing prestigious mass brands	17
The potential of AI tools in shaping digital consumers’ behavior: investigating e-commerce engagement of Chinese Generation Z	17
Channel integration affects usage intention in food delivery platform services: the mediating effect of perceived value	17
Understanding the roles of interaction and trust in formation of loyalty toward customer-to-customer (C2C) platforms	17
Effectiveness of environmental claims in preventing food waste: exploring consumer perspectives toward suboptimal food	17
Exploring relationship among semiotic product packaging, brand experience dimensions, brand trust and purchase intentions in an Asian emerging market	17
Integrating technology acceptance model and value-based adoption model to determine consumers’ perception of value and intention to adopt AR in online shopping	17
Do family factors affect the usage intention of smart homes? A PLS-SEM empirical study from China	16
Social influencer spillover effects under cap-and-trade and carbon tax regulation: the choice between marketplace or reseller mode	16
Research on the coordinated development evaluation of manufacturing and logistics industry: a case study of Jiangsu province and Shandong province	16
Digital transformation and supply chain resilience in Chinese manufacturing: the mediating role of supply chain risk management	16
Emotional responses in online social interactions: the mediating role of flow	16
Exploring the dichotomy between brand addiction and brand love: a comprehensive analysis	16
“Good shopping decisions” or “selling goods” – the impact of short video marketing models on consumer purchasing behavior	16
Relationship outcomes following a service failure: the role of agent likability	16
Product information the more the better? A moderated mediation model to explain consumer purchasing intention in cross-border e-commerce	16
The effect of visibility of country of origin labelling on consumers' fresh meat preferences	15
Self-regulation and panic buying: examining the brake mechanism effect on fear of missing out	15
The UAM service network: multi-objective and multi-period design for UAM airports	15
Exploring consumer purchase intention in cross-border e-commerce: evidence from ‘belt and road’ countries	15
The impact of live background visual complexity on consumer purchase intention: an eye-tracking study	15
Consumer purchase intention of intangible cultural heritage products (ICHP): effects of cultural identity, consumer knowledge and manufacture type	14
Optimal pricing strategy for advance selling through group buying	14
Poison or remedy? Masculinity in a pathos-based sustainable brand story	14
Social media marketing in the digital age: empower consumers to win big?	14
AI collaboration and fashion consumption intention: an empirical study based on perceived affordance and AI literacy	14
The relationship between needs, motivations and information sharing behaviors on social media: focus on the self-connection and social connection	14
The two-stage pricing of preannouncement for platform introducing self-operated logistics under consideration of the first- or second-mover advantage	13
From trial to triumph! A longitudinal design eliciting social impact perspective for sustained usage of gamified fitness apps	13
Determining factors of continuance intention in mobile payment: fintech industry perspective	13
The effect of disabled employees on consumer responses: the moderating role of AI	13
Image recommendation for social media marketing in maternity and baby care product industry – a machine learning approach	13
Navigating turbulent waters: the impact of technological turbulence on entrepreneurial orientation in Chinese e-commerce enterprises	13
The role of short videos in inspiring traditional food consumption: a conditional mediation model	13
Digitalization and green supply chain activities in manufacturing: a case study of Huawei	12
How multi-modal green advertising appeal influences purchase intention: an empirical study from China	12
Reward model development for referral reward program in delivery services based on customer preferences	12
Beyond human streamers: how AI-avatar engagement strategies influence consumer acceptance	12
The aftermath of greenwashing in the fashion industry: Chinese consumer responses to different types of greenwashing	12
Consumers' cultural identity under glocalization: Vietnamese consumers' global and national identities and their cross-cultural consumption	12
Empowerment or erosion? The impacts of NFT promotion strategy on brand attitude and physical product purchase intention	12
Appearance and media popularity affecting experiential gift-giving	12
Visual attention differences toward football stadium’s naming rights: an eye tracking study	12
Enhancing purchase intentions among young consumers in a live-streaming shopping environment using relational bonds: are there differences between “buyers” and “non-buyers”?	11
Management ability and new quality productivity transition: a DID analysis of ESG performance and financial leverage thresholds in China’s high-pollution industries	11
The future of live-streaming commerce: understanding the role of AI-powered virtual streamers	11
Exploring factors influencing impulse buying in live streaming shopping: a stimulus-organism-response (SOR) perspective	11
Augmented reality (AR) marketing, customer experiences and customer delight in soft drinks: an empirical study	11
Exerting creativity: unveiling the mechanisms of mobile short-video advertising in promoting consumer decision-making	11
Chief marketing officers' future focus and firms' sustainability marketing commitment	11
Retraction notice: Purchase intention of organic foods: are lifestyles of health and sustainability the reason for my purchase decision?	11
From cognitive bias to social identity: consumer ethnocentrism and traditional Chinese medicine consumption intentions in China	10
How the construal of power impacts healthy food preference: the mediating role of self-discipline perception	10
Why do consumers buy NFTs?: Multi-path of attitude and the bandwagon effect	10
Self-created or collaborative? The effects of virtual influencers' identity type and post type on purchase intentions	10
Effects of app icon familiarity and authority on app icon image fit and usage intention: focusing on the moderating effects of app icon features and app type	10
Social media physician influencers and patients’ participation in value co-creation	10
When empathy is enhanced by human–AI interaction: an investigation of anthropomorphism and responsiveness on customer experience with AI chatbots	10
Corrigendum: Digital transformation and supply chain resilience in Chinese manufacturing: the mediating role of supply chain risk management	10
The dual-track strategy for luxury brands in the digital era: focusing on the balance between social image and personal desires	10
Perceived meaninglessness: peer suicide can be like a wrecking ball to college students’ interest in self-improvement products	10

Understanding the intricacies of risky indebtedness, impulse buying and perceived risk in buy-now-pay-later adoption	10
Investigating the technology acceptance model, image congruence and cultural differences in facial recognition payment adoption	10
They’re involved, will you be involved? Research on the impact of social network embeddedness on customers’ online referral intention	10
Modeling purchase intention for virtual reality hardware: a cognition-affect-conation (CAC) approach	10
Research on the influence of digital human avatar characteristics on brand fans effect	10
The borders are re-opening! Has virtual reality been a friend or a foe to the tourism industry so far?	10
Quality risk management: effects of cognitive bias and supplier risk levels	10
Beyond coffee: how customers’ perceptions of self-congruity and functional congruity influence brand loyalty and eWOM in a name-brand coffee shop	10
Perceived value versus intrusiveness: the role of privacy self-efficacy and decision quality in mobile augmented reality try-ons	10
Cultivating loyalty in fast food through marketing cues	10
Enhancing hedonic well-being and stickiness: social contagion effects of entertainment-oriented influencers in the Asia-Pacific market	10
Navigating the nexus between senior tourism and healthy aging: a post-neoliberal perspective	10
Metaverse in marketing and logistics: the state of the art and the path forward	10
Consumer insights on cultural appropriation in fashion: a Douyin analysis	9
Consumers’ engagement in online shopping platform: influences on self-concept and subjective well-being within the platform	9
The selection model of international air express for high-tech manufacturers in airfreight of sample products: the fuzzy best-worst method	9
Flatness promotes modernity: logo flatness and consumers' perception of brand image	9
Opaque selling vs traditional selling: optimal decisions for service providers in a competitive market	9
A study on the mediating effect of brand trust between perceived legitimacy of influencers and attitude toward brand: evidence from Turkey	9
What are the most important consumer decision factors when choosing an airline? An emerging economy perspective	9
Psychological need profiles during online shopping: exploring associations with word-of-mouth and loyalty	9
Investigating consumers’ intention to use drone food delivery services: Do personality traits matter?	9
Dual effects of time length as experiential marketing elements in We-media videos	9
How four aspects of narcissism prompt tourists to make landmark check-in: the mediating role of perceived enjoyment and perceived status attainment	9
Extended service strategy choice for competing manufacturers in agency retail platform considering consumer preferences	9
What drives new luxury consumption? Application of schema congruity theory and heuristic systematic framework	9
Effects of perceived risk on consumers’ intentions to purchase second-hand clothing: a comparison across four generations	9
How do live-streamers attract their consumers: insights from a multi-group analysis	9
The influence of uncertainty on indulgent consumption: a chain mediation model of curiosity and positive emotion	9
Investigating the drivers of discontinuous usage in short-video platforms: the role of information characteristics	9
The paradox of search costs: exploring the nonlinear effects on e-commerce basket value	9
How attractiveness and value similarity drive social media live streaming purchases: a hybrid SEM-ANN approach	8
How cultural values integrate with each other to trigger sustainable consumption: a cross-culture study	8
Psychological consumer behavior and sustainable green food purchase	8
Mediating effects of relationship marketing orientation and service quality orientation on policyholder retention in non-life insurance services	8
Switching and repurchase after negative experience: the role of recovery satisfaction, brand hate, brand forgiveness and brand love	8
Navigating the electric shift: the interplay of consumer preferences and infrastructure in EV uptake	8
The role of tourism in healthy aging: interdisciplinary perspectives on well-being, accessibility and their policy implications	8
Material or symbolic culture: exploring the influence of cultural mixing on consumers with different sensory experience focus	8
Systematic investigation of the logistics service quality of cross-border e-commerce: a mixed-methods perspective	8
Exploring the mechanisms of different social norms influencing green consumption attitude and behavior	8
Research on the influence of online fitness user engagement on value co-creation behavior	8
What motivates users to keep WhatsApp statuses: a scale development study	8
To enter or not to enter? Optimizing pricing and e-commerce platform entry strategies for retailers under demand uncertainty	8
Enhancing sustainable consumer practices: the role of environmental knowledge in adopting BORS services	8
How employee-guest interactions and welcome hospitality create brand attitudes for first-time hotel customers	8
Consumers’ perceived value and use intention of cashless payment in the physical distancing context: evidence from an Asian emerging market	8
Supplier classification and ranking of new energy vehicle based on CPT-TODIMSort method	8
Attractiveness vs similarity: how attributes of AI-based virtual influencers impact credibility, parasocial interaction and purchase intentions of social-media users	8
Why do players continue playing esports? A mixed-method study based on uses and gratifications theory	8
Engaging tourists from city aesthetics: evidence from multi-modal analysis of computer vision and text mining	8
Do satisfied customers recommend restaurants? The moderating effect of engagement on social networks on the relationship between satisfaction and eWOM	8
An empirical investigation of service quality of intercity rail transit in the Pearl River Delta using AHP-fuzzy comprehensive evaluation	8
Does polychronicity among sales employees develop B2B service recovery? A dual assessment through ambidextrous leadership	8
The adoption of mobile payment services by millennials: the roles of smartphone addiction and situational variables	8
Inter-platform information sharing strategy within targeted advertising	8
How celebrity attachment influences event participation intentions: from the customer-relationship theory and attachment theory approaches	8